Compare Stocks: COST, KO, GOOGL, and MSFT

Comparative Price Performance Over Time

Compare Price & Volume

Company	Current Price	50-Day Moving Average	52-Week Range	Market Cap	Beta	Avg. Volume	Today's Volume
COST Costco Wholesale	$1,012.28 +1.6%	$943.31	$844.06 ▼ $1,096.50	$448.57B	0.88	2.08 million shs	3.45 million shs
GOOGL Alphabet	$279.84 -1.4%	$339.07	$270.70 ▼ $408.61	$3.42T	1.21	30.91 million shs	65.45 million shs
KO Coca-Cola	$94.11 +1.4%	$89.47	$67.27 ▼ $95.37	$404.72B	0.32	16.76 million shs	18.36 million shs
MSFT Microsoft	$521.91 -1.6%	$512.91	$349.20 ▼ $551.15	$3.88T	1.1	21.12 million shs	35.60 million shs

Forget Nvidia, Meta, and Google. Here's The New Magnificent Seven.

Discover the next wave of investment opportunities with our report, 7 Stocks That Will Be Magnificent in 2026. Explore companies poised to replicate the growth, innovation, and value creation of the tech giants dominating today's markets.

Get This Free Report

Compare Price Performance

Company	1-Day Performance	7-Day Performance	30-Day Performance	90-Day Performance	1-Year Performance
COST Costco Wholesale	+1.63%	+0.89%	+11.20%	+6.34%	+10.94%
GOOGL Alphabet	-1.40%	-12.61%	-18.67%	-21.42%	+1.92%
KO Coca-Cola	+1.36%	+1.44%	+9.11%	+7.35%	+37.78%
MSFT Microsoft	-1.55%	-0.50%	+1.76%	+12.31%	-3.63%

Compare Price & Volume

Company	Current Price	50-Day Moving Average	52-Week Range	Market Cap	Beta	Avg. Volume	Today's Volume
COST Costco Wholesale	$1,012.28 +1.6%	$943.31	$844.06 ▼ $1,096.50	$448.57B	0.88	2.08 million shs	3.45 million shs
GOOGL Alphabet	$279.84 -1.4%	$339.07	$270.70 ▼ $408.61	$3.42T	1.21	30.91 million shs	65.45 million shs
KO Coca-Cola	$94.11 +1.4%	$89.47	$67.27 ▼ $95.37	$404.72B	0.32	16.76 million shs	18.36 million shs
MSFT Microsoft	$521.91 -1.6%	$512.91	$349.20 ▼ $551.15	$3.88T	1.1	21.12 million shs	35.60 million shs

Forget Nvidia, Meta, and Google. Here's The New Magnificent Seven.

Get This Free Report

Compare Price Performance

Company	1-Day Performance	7-Day Performance	30-Day Performance	90-Day Performance	1-Year Performance
COST Costco Wholesale	+1.63%	+0.89%	+11.20%	+6.34%	+10.94%
GOOGL Alphabet	-1.40%	-12.61%	-18.67%	-21.42%	+1.92%
KO Coca-Cola	+1.36%	+1.44%	+9.11%	+7.35%	+37.78%
MSFT Microsoft	-1.55%	-0.50%	+1.76%	+12.31%	-3.63%

Compare Analyst Forecasts

Company	Consensus Rating Score	Consensus Rating	Consensus Price Target	% Upside from Current Price
COST Costco Wholesale	2.74	Moderate Buy	$1,086.19	7.30% Upside
GOOGL Alphabet	3.00	Buy	$410.46	46.68% Upside
KO Coca-Cola	2.92	Moderate Buy	$97.26	3.35% Upside
MSFT Microsoft	2.94	Moderate Buy	$609.54	16.79% Upside

Current Analyst Ratings Breakdown

Latest COST, KO, GOOGL, and MSFT Analyst Ratings

Date	Company	Brokerage	Action	Rating	Price Target
10/30/2026	COST Costco Wholesale	TD Cowen Subscribe to MarketBeat All Access to unlock brokerage rankings	Initiated Coverage	Strong-Buy
10/30/2026	GOOGL Alphabet	Citigroup Subscribe to MarketBeat All Access to unlock brokerage rankings	Lower Price Target	Buy	$447.00 ➝ $375.00
10/30/2026	GOOGL Alphabet	Wells Fargo & Company Subscribe to MarketBeat All Access to unlock brokerage rankings	Lower Price Target	Overweight	$417.00 ➝ $371.00
10/29/2026	GOOGL Alphabet	Sanford C. Bernstein Subscribe to MarketBeat All Access to unlock brokerage rankings	Reiterated Rating	Market Perform	$385.00 ➝ $325.00
10/29/2026	MSFT Microsoft	UBS Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Set Price Target		$700.00
10/29/2026	MSFT Microsoft	Scotiabank Subscribe to MarketBeat All Access to unlock brokerage rankings	Boost Price Target	Sector Outperform	$625.00 ➝ $650.00
10/29/2026	GOOGL Alphabet	Morgan Stanley Subscribe to MarketBeat All Access to unlock brokerage rankings	Reiterated Rating	Overweight	$400.00 ➝ $375.00
10/29/2026	MSFT Microsoft	Truist Financial Subscribe to MarketBeat All Access to unlock brokerage rankings	Reiterated Rating	Buy	$600.00 ➝ $630.00
10/29/2026	GOOGL Alphabet	The Goldman Sachs Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Reiterated Rating	Buy	$385.00
10/29/2026	GOOGL Alphabet	UBS Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Set Price Target	Neutral	$380.00 ➝ $332.00
10/29/2026	GOOGL Alphabet	Piper Sandler Subscribe to MarketBeat All Access to unlock brokerage rankings	Set Price Target	Overweight	$400.00 ➝ $345.00

(Data available from 10/31/2023 forward. View 10+ years of historical ratings with our analyst ratings screener.)

Compare Sales & Book Value

Company	Annual Revenue	Price/Sales	Cashflow	Price/Cash	Book Value	Price/Book
COST Costco Wholesale	$303.15B	1.48	$26.54 per share	38.14	$80.80 per share	12.53
GOOGL Alphabet	$402.84B	8.50	$12.67 per share	22.08	$53.93 per share	5.19
KO Coca-Cola	$47.94B	8.44	$3.26 per share	28.87	$9.19 per share	10.24
MSFT Microsoft	$331.84B	11.68	$22.53 per share	23.16	$63.36 per share	8.24

Compare Profitability & Earnings

Company	Net Income	EPS	Trailing P/E Ratio	Forward P/E Ratio	P/E Growth	Net Margins	Return on Equity (ROE)	Return on Assets (ROA)	Next Earnings Date
COST Costco Wholesale	$9.23B	$20.76	49.50	40.60	4.33	3.04%	27.60%	10.63%	12/10/2026 (Estimated)
GOOGL Alphabet	$132.17B	$19.16	14.61	18.71	0.82	50.03%	43.33%	29.24%	N/A
KO Coca-Cola	$13.11B	$3.40	28.34	26.66	3.67	28.65%	38.79%	13.50%	N/A
MSFT Microsoft	$133.75B	$19.16	28.93	22.09	1.64	41.17%	31.28%	18.55%	N/A

Latest COST, KO, GOOGL, and MSFT Earnings

Date	Quarter	Company	Consensus Estimate	Reported EPS	Beat/Miss	Gap EPS	Revenue Estimate	Actual Revenue
10/28/2026	Q3 2026	GOOGL Alphabet	$3.02	$2.12	-$0.90	$2.12	$127.96 billion	$127.58 billion
10/28/2026	Q1 2027	MSFT Microsoft	$4.72	$4.89	+$0.17	$4.92	$90.62 billion	$92.28 billion
10/27/2026	Q3 2026	KO Coca-Cola	$0.8810	$0.91	+$0.0290	$0.93	$12.92 billion	$13.35 billion
9/24/2026	Q4 2026	COST Costco Wholesale	$6.54	$6.75	+$0.21	$6.75	$94.97 billion	$95.72 billion

Compare Dividends

Company	Annual Payout	Dividend Yield	5-Year Annualized Dividend Growth	Payout Ratio	Years of Consecutive Growth
COST Costco Wholesale	$5.88	0.58%	-15.66%	28.32%	22 Years
GOOGL Alphabet	$0.88	0.31%	N/A	4.59%	1 Years
KO Coca-Cola	$2.12	2.25%	+4.46%	62.35%	64 Years
MSFT Microsoft	$3.64	0.70%	+10.21%	19.00%	23 Years

Latest COST, KO, GOOGL, and MSFT Dividends

Announcement	Company	Period	Amount	Yield	Ex-Dividend Date	Record Date	Payable Date
10/15/2026	KO Coca-Cola	quarterly	$0.53	2.31%	12/1/2026	12/1/2026	12/15/2026
9/14/2026	MSFT Microsoft	quarterly	$0.98	0.79%	11/19/2026	11/19/2026	12/10/2026
10/14/2026	COST Costco Wholesale	quarterly	$1.47	0.58%	10/30/2026	10/30/2026	11/13/2026

(Data available from 1/1/2013 forward)

Compare Debt

Company	Debt-to-Equity Ratio	Current Ratio	Quick Ratio
COST Costco Wholesale	0.11	1.06	0.62
GOOGL Alphabet	0.19	2.79	2.64
KO Coca-Cola	0.93	1.38	1.12
MSFT Microsoft	0.07	1.22	1.22

Compare Ownership

Institutional Ownership

Company	Institutional Ownership
COST Costco Wholesale	68.48%
GOOGL Alphabet	40.03%
KO Coca-Cola	70.26%
MSFT Microsoft	71.13%

Insider Ownership

Company	Insider Ownership
COST Costco Wholesale	0.10%
GOOGL Alphabet	11.61%
KO Coca-Cola	0.90%
MSFT Microsoft	0.03%

Compare Miscellaneous Stats

Company	Employees	Shares Outstanding	Free Float	Optionable
COST Costco Wholesale	355,000	443.13 million	442.69 million	Optionable
GOOGL Alphabet	190,820	12.23 billion	10.81 billion	Optionable
KO Coca-Cola	65,900	4.30 billion	4.26 billion	Optionable
MSFT Microsoft	223,000	7.43 billion	7.42 billion	Optionable

COST, KO, GOOGL, and MSFT Headlines

Recent News About These Companies

I Graded Microsoft's Latest Report on 3 Things. Here's My Verdict on the Stock.

46 minutes ago | fool.com

I Graded Microsoft's Latest Report on 3 Things. Here's My Verdict on the Stock.

1 hour ago | fool.com

5 insightful analyst questions from Microsoft’s Q3 earnings call

3 hours ago | finance.yahoo.com

Microsoft just gave Nvidia shareholders a reason to pay attention

3 hours ago | thestreet.com

OpenAI’s CEO Thinks Your Laptop’s Memory Should Be in a Data Center

October 31 at 2:17 PM | 247wallst.com

Microsoft Q1: CROCI Says My 'Trim, Not Exit' Thesis Remains Firmly In Place

October 31 at 1:00 PM | seekingalpha.com

Microsoft's big buyout, Amazon's trillion-dollar future, and an AI wearable reviews our show

October 31 at 11:45 AM | geekwire.comG

Big Tech Now Spends More on AI Than It Brings In From Operations

October 31 at 11:08 AM | 247wallst.com

Microsoft Offers Voluntary Exits to 60,000 Workers. After 37 Years, He Risks Losing a 401(k) Tax Break With One IRA Rollover

October 31 at 9:51 AM | 247wallst.com

Can Microsoft Turn a Leaner Workforce and Record AI Spending Into Bigger Profits?

...

October 31 at 9:35 AM | marketbeat.com

Microsoft's AI Boom Has A Cost

October 31 at 9:30 AM | seekingalpha.com

Microsoft: Cash Is King - Rich AI SaaS/Cloud Monetization Prospects

October 31 at 8:11 AM | seekingalpha.com

The New Hot Job in Law Doesn’t Require a J.D.

October 31 at 8:10 AM | nytimes.com

MarketBeat Week in Review – 10/26 - 10/30

...

October 31 at 7:00 AM | marketbeat.com

Microsoft (NASDAQ:MSFT) Stock Gets Price Target Increase from Cantor Fitzgerald

October 31 at 5:39 AM | americanbankingnews.com

Microsoft (NASDAQ:MSFT) Stock Rating Reaffirmed as "Overweight" by Piper Sandler

October 31 at 5:05 AM | americanbankingnews.com

Citizens Jmp Forecasts Strong Price Appreciation for Microsoft (NASDAQ:MSFT) Stock

October 31 at 4:31 AM | americanbankingnews.com

Microsoft (NASDAQ:MSFT) Stock Price Expected to Rise, DA Davidson Analyst Says

October 31 at 4:31 AM | americanbankingnews.com

Microsoft (NASDAQ:MSFT) Stock Price Expected to Rise, Barclays Analyst Says

October 31 at 4:31 AM | americanbankingnews.com

Maloon Powers Pitre Higgins & Dennehy LLC Buys 17,986 Shares of Microsoft Corporation $MSFT

October 31 at 4:23 AM | marketbeat.com

Tenet Wealth Partners LLC Buys New Shares in Microsoft Corporation $MSFT

October 31 at 4:23 AM | marketbeat.com

New MarketBeat Followers Over Time

Media Sentiment Over Time

Top Headlines

View All

COST, KO, GOOGL, and MSFT Company Descriptions

Costco Wholesale NASDAQ:COST

$1,012.28 +16.20 (+1.63%)

Closing price 10/30/2026 04:00 PM Eastern

Extended Trading

$1,011.00 -1.28 (-0.13%)

As of 10/30/2026 07:59 PM Eastern

Costco Wholesale Corporation, together with its subsidiaries, engages in the operation of membership warehouses in the United States, Puerto Rico, Canada, Mexico, Japan, the United Kingdom, Korea, Australia, Taiwan, China, Spain, France, Iceland, New Zealand, and Sweden. The company offers branded and private-label products in a range of merchandise categories. It offers merchandise, such as sundries, dry groceries, candies, coolers, freezers, deli, liquor, and tobacco; appliances, electronics, health and beauty aids, hardware, garden and patio products, sporting goods, tires, toys and seasonal products, office supplies, automotive care products, postages, tickets, apparel, small appliances, furniture, domestics, housewares, special order kiosks, and jewelry; and meat, produce, service deli, and bakery products. The company also operates gasoline, pharmacies, optical, food courts, hearing-aid centers, and tire installation centers; and offers business delivery, travel, grocery, and various other services online. It also operates e-commerce websites. The company was formerly known as Costco Companies, Inc. and changed its name to Costco Wholesale Corporation in August 1999. Costco Wholesale Corporation was founded in 1976 and is based in Issaquah, Washington.

Alphabet NASDAQ:GOOGL

$279.84 -3.98 (-1.40%)

Closing price 10/30/2026 04:00 PM Eastern

Extended Trading

$281.41 +1.57 (+0.56%)

As of 10/30/2026 07:59 PM Eastern

Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.

Coca-Cola NYSE:KO

$94.11 +1.29 (+1.39%)

Closing price 10/30/2026 03:59 PM Eastern

Extended Trading

$94.19 +0.08 (+0.09%)

As of 10/30/2026 07:59 PM Eastern

The Coca-Cola Company, a beverage company, manufactures, markets, and sells various nonalcoholic beverages worldwide. The company provides sparkling soft drinks, sparkling flavors; water, sports, coffee, and tea; juice, value-added dairy, and plant-based beverages; and other beverages. It also offers beverage concentrates and syrups, as well as fountain syrups to fountain retailers, such as restaurants and convenience stores. The company sells its products under the Coca-Cola, Diet Coke/Coca-Cola Light, Coca-Cola Zero Sugar, caffeine free Diet Coke, Cherry Coke, Fanta Orange, Fanta Zero Orange, Fanta Zero Sugar, Fanta Apple, Sprite, Sprite Zero Sugar, Simply Orange, Simply Apple, Simply Grapefruit, Fresca, Schweppes, Thums Up, Aquarius, Ayataka, BODYARMOR, Ciel, Costa, Dasani, dogadan, FUZE TEA, Georgia, glacéau smartwater, glacéau vitaminwater, Gold Peak, Ice Dew, I LOHAS, Powerade, Topo Chico, AdeS, Del Valle, fairlife, innocent, Minute Maid, and Minute Maid Pulpy brands. It operates through a network of independent bottling partners, distributors, wholesalers, and retailers, as well as through bottling and distribution operators. The company was founded in 1886 and is headquartered in Atlanta, Georgia.

Microsoft NASDAQ:MSFT

$521.91 -8.23 (-1.55%)

Closing price 10/30/2026 04:00 PM Eastern

Extended Trading

$522.94 +1.03 (+0.20%)

As of 10/30/2026 07:59 PM Eastern

Microsoft Corporation develops and supports software, services, devices and solutions worldwide. The Productivity and Business Processes segment offers office, exchange, SharePoint, Microsoft Teams, office 365 Security and Compliance, Microsoft viva, and Microsoft 365 copilot; and office consumer services, such as Microsoft 365 consumer subscriptions, Office licensed on-premises, and other office services. This segment also provides LinkedIn; and dynamics business solutions, including Dynamics 365, a set of intelligent, cloud-based applications across ERP, CRM, power apps, and power automate; and on-premises ERP and CRM applications. The Intelligent Cloud segment offers server products and cloud services, such as azure and other cloud services; SQL and windows server, visual studio, system center, and related client access licenses, as well as nuance and GitHub; and enterprise services including enterprise support services, industry solutions, and nuance professional services. The More Personal Computing segment offers Windows, including windows OEM licensing and other non-volume licensing of the Windows operating system; Windows commercial comprising volume licensing of the Windows operating system, windows cloud services, and other Windows commercial offerings; patent licensing; and windows Internet of Things; and devices, such as surface, HoloLens, and PC accessories. Additionally, this segment provides gaming, which includes Xbox hardware and content, and first- and third-party content; Xbox game pass and other subscriptions, cloud gaming, advertising, third-party disc royalties, and other cloud services; and search and news advertising, which includes Bing, Microsoft News and Edge, and third-party affiliates. The company sells its products through OEMs, distributors, and resellers; and directly through digital marketplaces, online, and retail stores. The company was founded in 1975 and is headquartered in Redmond, Washington.

More Stock Comparisions from MarketBeat

More Stock Ideas from MarketBeat

Stock Lists

Low Priced Stocks

Stocks By Exchange

Latest Stock Ideas

Unlock superior investment research and tools.

Get MarketBeat All Access

In-depth profiles and analysis for 20,000 public companies.
Real-time analyst ratings, insider transactions, earnings data, and more.
Our daily ratings and market update email newsletter.

Sign In
Create Account

Your Email Address:

Your Password:

Forgot your password?

Your Email Address:

Choose a Password:

By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Compare Stocks

Comparative Price Performance Over Time

Compare Price & Volume

Compare Price Performance

Compare Price & Volume

Compare Price Performance

Compare Analyst Forecasts

Current Analyst Ratings Breakdown

Latest COST, KO, GOOGL, and MSFT Analyst Ratings

Compare Sales & Book Value

Compare Profitability & Earnings

Latest COST, KO, GOOGL, and MSFT Earnings

Compare Dividends

Latest COST, KO, GOOGL, and MSFT Dividends

Compare Debt

Compare Ownership

Institutional Ownership

Insider Ownership

Compare Miscellaneous Stats

COST, KO, GOOGL, and MSFT Headlines

Recent News About These Companies

New MarketBeat Followers Over Time

Media Sentiment Over Time

Top Headlines

COST, KO, GOOGL, and MSFT Company Descriptions

Costco Wholesale NASDAQ:COST

Alphabet NASDAQ:GOOGL

Coca-Cola NYSE:KO

Microsoft NASDAQ:MSFT

More Stock Comparisions from MarketBeat

Stock Comparison Ideas (A-K)

Stock Comparison Ideas (L-Z)

More Stock Ideas from MarketBeat

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools