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Stocks to Compare Sections All Sections Selected Performance Chart Price & Volume MarketRank Analyst Ratings Sales & Book Value Profitability & Earnings Dividends Debt Ownership Miscellaneous Headlines About Compare NYSE:ELF NASDAQ:ULTA On This Page Performance ChartPrice & VolumeMarketRank™Analyst RatingsSales & Book ValueProfitability & EarningsDividendsDebtOwnershipMiscellaneousHeadlinesAbout Comparison Ideas Stock Ideas Comparative Price Performance Over Time1 day7 days30 days90 days365 daysCompare Price & VolumeCompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's VolumeELFe.l.f. Beauty$59.42-3.9%$71.25$58.05▼$150.99$3.65B1.712.33 million shs2.81 million shsULTAUlta Beauty$532.53+2.8%$570.98$386.00▼$714.97$22.56B0.89664,405 shs679,464 shs(Almost) Everything You Need To Know About The EV MarketLooking to profit from the electric vehicle mega-trend? Click the link to see our list of which EV stocks show the most long-term potential.Get This Free ReportCompare Price PerformanceCompany1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year PerformanceELFe.l.f. Beauty-1.79%-5.46%-2.84%-29.73%-12.52%ULTAUlta Beauty+0.11%-1.04%-0.90%-21.53%+35.06%Compare Price & VolumeCompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's VolumeELFe.l.f. Beauty$59.42-3.9%$71.25$58.05▼$150.99$3.65B1.712.33 million shs2.81 million shsULTAUlta Beauty$532.53+2.8%$570.98$386.00▼$714.97$22.56B0.89664,405 shs679,464 shs(Almost) Everything You Need To Know About The EV MarketLooking to profit from the electric vehicle mega-trend? Click the link to see our list of which EV stocks show the most long-term potential.Get This Free ReportCompare Price PerformanceCompany1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year PerformanceELFe.l.f. Beauty-1.79%-5.46%-2.84%-29.73%-12.52%ULTAUlta Beauty+0.11%-1.04%-0.90%-21.53%+35.06%Compare Analyst ForecastsCompanyConsensus Rating ScoreConsensus RatingConsensus Price Target% Upside from Current PriceELFe.l.f. Beauty 2.67Moderate Buy$103.0673.46% UpsideULTAUlta Beauty 2.71Moderate Buy$674.2326.61% UpsideCurrent Analyst Ratings BreakdownLatest ULTA and ELF Analyst RatingsDateCompanyBrokerageActionRatingPrice TargetDetails5/5/2026ULTAUlta Beauty Bank of AmericaSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingUpgradeNeutral ➝ Buy$685.005/4/2026ELFe.l.f. Beauty Weiss RatingsSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingDowngradeHold (C) ➝ Hold (C-)5/1/2026ELFe.l.f. Beauty Morgan StanleySubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingReiterated RatingOverweight ➝ Equal Weight$80.00 ➝ $67.004/28/2026ELFe.l.f. Beauty Robert W. BairdSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingLower Price TargetOutperform$115.00 ➝ $90.004/20/2026ULTAUlta Beauty TD CowenSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingInitiated CoverageBuy4/20/2026ULTAUlta Beauty Wells Fargo & CompanySubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingUpgradeStrong Sell ➝ Overweight4/20/2026ULTAUlta Beauty WedbushSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingInitiated CoverageOutperform4/20/2026ULTAUlta Beauty GuggenheimSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingInitiated CoverageBuy4/20/2026ULTAUlta Beauty BarclaysSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingDowngradeOverweight ➝ Strong Sell4/20/2026ULTAUlta Beauty Jefferies Financial GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingUpgradeHold ➝ Buy$635.00 ➝ $700.004/17/2026ELFe.l.f. Beauty JPMorgan Chase & Co.Subscribe to MarketBeat All Access for the firm's recommendation accuracy ratingLower Price TargetOverweight$105.00 ➝ $85.00(Data available from 5/6/2023 forward. View 10+ years of historical ratings with our analyst ratings screener.)Compare Sales & Book ValueCompanyAnnual RevenuePrice/SalesCashflowPrice/CashBook ValuePrice/BookELFe.l.f. Beauty$1.31B2.67$3.12 per share19.02$13.49 per share4.40ULTAUlta Beauty$12.39B1.87$33.70 per share15.80$63.19 per share8.43Compare Profitability & EarningsCompanyNet IncomeEPSTrailing P/E RatioForward P/E RatioP/E GrowthNet MarginsReturn on Equity (ROE)Return on Assets (ROA)Next Earnings DateELFe.l.f. Beauty$112.09M$1.7733.5723.773.336.84%15.08%8.09%5/27/2026 (Estimated)ULTAUlta Beauty$1.15B$25.6320.7816.831.909.31%43.56%17.33%5/21/2026 (Estimated)Latest ULTA and ELF EarningsDateQuarterCompanyConsensus EstimateReported EPSBeat/MissGap EPSRevenue EstimateActual RevenueDetails6/2/2026Q1 2027ULTAUlta Beauty$6.91N/AN/AN/A$3.11 billionN/A5/27/2026Q4 2026ELFe.l.f. Beauty$0.29N/AN/AN/A$422.96 millionN/A3/12/2026Q4 2026ULTAUlta Beauty$7.93$8.01+$0.08$8.01$3.81 billion$3.90 billionCompare DividendsCompanyAnnual PayoutDividend Yield5-Year Annualized Dividend GrowthPayout RatioYears of Consecutive GrowthELFe.l.f. BeautyN/AN/AN/AN/AN/AULTAUlta BeautyN/AN/AN/AN/AN/ACompare DebtCompanyDebt-to-Equity RatioCurrent RatioQuick RatioELFe.l.f. Beauty0.702.761.89ULTAUlta BeautyN/A1.410.43Compare OwnershipInstitutional OwnershipCompanyInstitutional OwnershipELFe.l.f. Beauty92.44%ULTAUlta Beauty90.39%Insider OwnershipCompanyInsider OwnershipELFe.l.f. Beauty3.90%ULTAUlta Beauty0.39%Compare Miscellaneous StatsCompanyEmployeesShares OutstandingFree FloatOptionableELFe.l.f. Beauty30059.05 million56.75 millionOptionableULTAUlta Beauty65,00043.56 million43.39 millionOptionableULTA and ELF HeadlinesRecent News About These CompaniesWalmart makes big move into beauty to rival TargetMay 6 at 1:31 AM | thestreet.comUlta Beauty shares gain on Bank of America upgradeMay 5 at 4:04 PM | proactiveinvestors.comUlta Beauty shares gain on Bank of America upgradeMay 5 at 3:53 PM | proactiveinvestors.comLa Plaza Mall to open four new stores this summer, including PopMartMay 5 at 3:29 PM | valleycentral.comVThis beauty stock trading at a discount is building a 'flywheel to drive growth,' Bank of America saysMay 5 at 3:29 PM | cnbc.comBofA Just Deemed Ulta Beauty a High-Quality Compounder. Time to Buy the 26% Pullback?May 5 at 11:11 AM | 247wallst.comBofA Just Deemed Ulta Beauty a High-Quality Compounder. Time to Buy the 26% Pullback?May 5 at 11:08 AM | 247wallst.comBank of America lifts ‘high-quality compounder’ Ulta Beauty to BuyMay 5 at 10:29 AM | finance.yahoo.comUlta Beauty (NASDAQ:ULTA) Rating Increased to Buy at Bank of AmericaMay 5 at 8:32 AM | marketbeat.comHere Are Tuesday’s Top Wall Street Analyst Research Calls: Applied Materials, Devon Energy, GoDaddy, Home Depot, Lam Research, Lowe’s, Roblox, Tractor Supply, Ulta Beauty, and MoreMay 5 at 8:11 AM | 247wallst.comUlta rewards hacks every beauty lover needsMay 5 at 5:28 AM | msn.comWill Ulta’s (ULTA) Gemini-Powered “Ulta AI” and NielsenIQ Tie-Up Change Its Digital Narrative?May 5 at 5:28 AM | finance.yahoo.com3 Mid-Cap Stocks with Solid FundamentalsMay 4 at 10:31 PM | finance.yahoo.comDoja Cat Makes a Pre-Met Gala Ulta Run in White Sneaker HeelsMay 4 at 5:30 PM | yahoo.comDoorDash delivers memes, reality TV moms for Mother’s Day campaignMay 4 at 12:30 PM | marketingdive.comMIs Ulta Beauty (ULTA) Fairly Priced After Its Strong 1 Year Share Price Gain?May 4 at 12:30 PM | finance.yahoo.comPFA Pension Forsikringsaktieselskab Invests $24.53 Million in Ulta Beauty Inc. $ULTAMay 4 at 6:28 AM | marketbeat.comRare Beauty expands to Ulta with exclusive sets and charity driveMay 3 at 10:02 AM | msn.comJefferies Upgrades Ulta Beauty (ULTA) on Strong Demand and Margin OutlookMay 3 at 10:02 AM | finance.yahoo.comMontag A & Associates Inc. Has $5.10 Million Stock Holdings in Ulta Beauty Inc. $ULTAMay 3 at 8:14 AM | marketbeat.comStrs Ohio Sells 5,298 Shares of Ulta Beauty Inc. $ULTAMay 3 at 7:13 AM | marketbeat.comNew MarketBeat Followers Over TimeMedia Sentiment Over TimeULTA and ELF Company Descriptionse.l.f. Beauty NYSE:ELF$59.42 -2.43 (-3.93%) Closing price 05/5/2026 03:59 PM EasternExtended Trading$61.33 +1.91 (+3.22%) As of 06:53 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.e.l.f. Beauty, Inc. is a holding company, which engages in the provision of inclusive, accessible, clean, vegan and cruelty free cosmetics and skin care products. The company focuses on the e-commerce, national retailers and international business channels. Its brands include elf, elf skin, WELL People and KEYS soulcare. The company was founded in 2004 and is headquartered in Oakland, CA.Ulta Beauty NASDAQ:ULTA$532.53 +14.53 (+2.81%) Closing price 05/5/2026 04:00 PM EasternExtended Trading$532.50 -0.03 (-0.01%) As of 05:06 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States. The company offers branded and private label beauty products, including cosmetics, fragrance, haircare, skincare, bath and body products, professional hair products, and salon styling tools through its Ulta Beauty stores, shop-in-shops, Ulta.com website, and its mobile applications. It also offers beauty services, including hair, makeup, brow, and skin services at its stores. The company was formerly known as ULTA Salon, Cosmetics & Fragrance, Inc. and changed its name to Ulta Beauty, Inc. in January 2017. Ulta Beauty, Inc. was incorporated in 1990 and is based in Bolingbrook, Illinois. 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