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Stocks to Compare Sections All Sections Selected Performance Chart Price & Volume MarketRank Analyst Ratings Sales & Book Value Profitability & Earnings Dividends Debt Ownership Miscellaneous Headlines About Compare NYSE:ELF NASDAQ:ULTA On This Page Performance ChartPrice & VolumeMarketRank™Analyst RatingsSales & Book ValueProfitability & EarningsDividendsDebtOwnershipMiscellaneousHeadlinesAbout Comparison Ideas Stock Ideas Comparative Price Performance Over Time1 day7 days30 days90 days365 daysCompare Price & VolumeCompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's VolumeELFe.l.f. Beauty$121.41-1.5%$116.28$49.40▼$190.38$6.90B1.522.67 million shs2,532 shsULTAUlta Beauty$517.99+0.8%$471.08$309.01▼$521.77$23.22B1.08554,396 shs390,429 shsAnalysts Agree—These Gold Picks Outshine the RestUnlock the timeless value of gold with our exclusive 2025 Gold Forecasting Report. Explore why gold remains the ultimate investment for safeguarding wealth against inflation, economic shifts, and global uncertainties. Whether you're planning for future generations or seeking a reliable asset in turbulent times, this report is your essential guide to making informed decisions.Get This Free ReportCompare Price PerformanceCompany1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year PerformanceELFe.l.f. Beauty+2.75%+4.95%-0.90%+98.45%-27.51%ULTAUlta Beauty+0.74%+1.84%+10.60%+31.69%+40.79%Compare MarketRank™CompanyOverall ScoreAnalyst's OpinionShort Interest ScoreDividend StrengthESG ScoreNews and Social Media SentimentCompany OwnershipEarnings & ValuationELFe.l.f. Beauty3.9897 of 5 stars2.44.00.01.92.52.51.9ULTAUlta Beauty3.8475 of 5 stars2.25.00.01.83.51.71.3Compare Analyst ForecastsCompanyConsensus Rating ScoreConsensus RatingConsensus Price Target% Upside from Current PriceELFe.l.f. Beauty 2.75Moderate Buy$123.942.08% UpsideULTAUlta Beauty 2.44Hold$465.04-10.22% DownsideCurrent Analyst Ratings BreakdownLatest ULTA and ELF Analyst RatingsDateCompanyBrokerageActionRatingPrice TargetDetails7/25/2025ELFe.l.f. BeautyJPMorgan Chase & Co.Subscribe to MarketBeat All Access for the recommendation accuracy ratingBoost Price TargetOverweight ➝ Overweight$123.00 ➝ $132.007/25/2025ULTAUlta BeautyLoop CapitalSubscribe to MarketBeat All Access for the recommendation accuracy ratingReiterated RatingBuy ➝ Hold$510.007/17/2025ELFe.l.f. BeautyUBS GroupSubscribe to MarketBeat All Access for the recommendation accuracy ratingBoost Price TargetNeutral ➝ Neutral$95.00 ➝ $120.007/11/2025ULTAUlta BeautyTelsey Advisory GroupSubscribe to MarketBeat All Access for the recommendation accuracy ratingReiterated RatingOutperform ➝ Outperform$520.007/9/2025ELFe.l.f. BeautyCanaccord Genuity GroupSubscribe to MarketBeat All Access for the recommendation accuracy ratingBoost Price TargetBuy ➝ Buy$114.00 ➝ $150.007/7/2025ULTAUlta BeautyDA DavidsonSubscribe to MarketBeat All Access for the recommendation accuracy ratingBoost Price TargetBuy ➝ Buy$485.00 ➝ $550.006/26/2025ULTAUlta BeautyTelsey Advisory GroupSubscribe to MarketBeat All Access for the recommendation accuracy ratingReiterated RatingOutperform ➝ Outperform$520.006/20/2025ELFe.l.f. BeautyBank of AmericaSubscribe to MarketBeat All Access for the recommendation accuracy ratingBoost Price TargetBuy ➝ Buy$113.00 ➝ $135.006/16/2025ULTAUlta BeautyLoop CapitalSubscribe to MarketBeat All Access for the recommendation accuracy ratingReiterated RatingBuy ➝ Buy$480.00 ➝ $510.006/13/2025ELFe.l.f. BeautyB. RileySubscribe to MarketBeat All Access for the recommendation accuracy ratingReiterated RatingBuy ➝ Buy$110.00 ➝ $150.006/6/2025ELFe.l.f. BeautyTruist FinancialSubscribe to MarketBeat All Access for the recommendation accuracy ratingBoost Price TargetBuy ➝ Buy$125.00 ➝ $130.00(Data available from 7/31/2022 forward. View 10+ years of historical ratings with our analyst ratings screener.)Compare Sales & Book ValueCompanyAnnual RevenuePrice/SalesCashflowPrice/CashBook ValuePrice/BookELFe.l.f. Beauty$1.31B5.24$3.29 per share36.89$13.49 per share9.00ULTAUlta Beauty$11.30B2.06$31.94 per share16.22$53.66 per share9.65Compare Profitability & EarningsCompanyNet IncomeEPSTrailing P/E RatioForward P/E RatioP/E GrowthNet MarginsReturn on Equity (ROE)Return on Assets (ROA)Next Earnings DateELFe.l.f. Beauty$112.09M$1.9363.0242.452.848.53%17.98%10.74%8/6/2025 (Estimated)ULTAUlta Beauty$1.20B$25.6020.1821.893.1110.45%49.73%20.15%8/27/2025 (Estimated)Latest ULTA and ELF EarningsDateQuarterCompanyConsensus EstimateReported EPSBeat/MissGap EPSRevenue EstimateActual RevenueDetails8/6/2025Q1 2026ELFe.l.f. Beauty$0.85N/AN/AN/A$348.99 millionN/A5/29/2025Q1 2026ULTAUlta Beauty$5.73$6.70+$0.97$6.70$2.79 billion$2.85 billion5/28/2025Q4 2025ELFe.l.f. Beauty$0.72$0.78+$0.06$0.49$327.45 million$332.65 millionCompare DividendsCompanyAnnual PayoutDividend Yield3-Year Dividend GrowthPayout RatioYears of Consecutive GrowthELFe.l.f. BeautyN/AN/AN/AN/AN/AULTAUlta BeautyN/AN/AN/AN/AN/ACompare DebtCompanyDebt-to-Equity RatioCurrent RatioQuick RatioELFe.l.f. Beauty0.343.052.00ULTAUlta BeautyN/A1.670.46Compare OwnershipInstitutional OwnershipCompanyInstitutional OwnershipELFe.l.f. Beauty92.44%ULTAUlta Beauty90.39%Insider OwnershipCompanyInsider OwnershipELFe.l.f. Beauty3.90%ULTAUlta Beauty0.17%Compare Miscellaneous StatsCompanyEmployeesShares OutstandingFree FloatOptionableELFe.l.f. Beauty30056.74 million54.52 millionOptionableULTAUlta Beauty58,00044.95 million44.87 millionOptionableULTA and ELF HeadlinesRecent News About These CompaniesBayforest Capital Ltd Purchases Shares of 1,788 Ulta Beauty Inc. (NASDAQ:ULTA)3 hours ago | marketbeat.comUlta Beauty Inc. (NASDAQ:ULTA) Shares Bought by Federated Hermes Inc.3 hours ago | marketbeat.comUlta Beauty Inc. (NASDAQ:ULTA) Shares Purchased by Norden Group LLC3 hours ago | marketbeat.comY Intercept Hong Kong Ltd Buys Shares of 888 Ulta Beauty Inc. (NASDAQ:ULTA)3 hours ago | marketbeat.comscarlett and tiania: ulta haul with scarlett: beauty products and accessories!July 30 at 12:09 AM | msn.com$1000 Invested In Ulta Beauty 15 Years Ago Would Be Worth This Much TodayJuly 30 at 7:09 PM | benzinga.comInside Ritual’s $250M Rise And Nationwide Launch At Ulta BeautyJuly 30 at 2:08 PM | forbes.comBeauty and Cosmetics Retailer Q1 Earnings: Ulta (NASDAQ:ULTA) is the Best in the BizJuly 30 at 9:07 AM | msn.comUlta Beauty (ULTA) Sees a More Significant Dip Than Broader Market: Some Facts to KnowJuly 29 at 6:46 PM | zacks.comFirst Foundation Advisors Sells 1,601 Shares of Ulta Beauty Inc. (NASDAQ:ULTA)July 29 at 7:24 AM | marketbeat.comDe Lisle Partners LLP Purchases 2,000 Shares of Ulta Beauty Inc. (NASDAQ:ULTA)July 29 at 7:15 AM | marketbeat.com$81K Ulta theft suspect arrested after Mentor worker sees news reportJuly 29 at 4:21 AM | msn.comMoroccanoil Augments Distribution With Ulta Beauty ExpansionJuly 28 at 11:16 PM | msn.comUlta Beauty’s Q2 2025 Earnings: What to ExpectJuly 28 at 11:16 PM | msn.comUlta Beauty (NASDAQ:ULTA) Sets New 1-Year High - Should You Buy?July 28 at 12:05 PM | marketbeat.comThese 3 Stocks Could Help You Compound Wealth for Years to Come (ULTA)...July 28 at 9:34 AM | marketbeat.comBryce Point Capital LLC Invests $889,000 in Ulta Beauty Inc. (NASDAQ:ULTA)July 28 at 8:08 AM | marketbeat.comMediolanum International Funds Ltd Has $6.33 Million Stock Position in Ulta Beauty Inc. (NASDAQ:ULTA)July 28 at 4:34 AM | marketbeat.comSephora and Ulta tighten returns policies: What you need to knowJuly 27, 2025 | msn.comMotco Acquires 1,518 Shares of Ulta Beauty Inc. (NASDAQ:ULTA)July 27, 2025 | marketbeat.comIntegrated Investment Consultants LLC Sells 9,260 Shares of Ulta Beauty Inc. (NASDAQ:ULTA)July 27, 2025 | marketbeat.comNew MarketBeat Followers Over TimeMedia Sentiment Over TimeTop HeadlinesView All Headlines3 Defense Leaders Set to Gain From Rising Military SpendBy Chris Markoch | July 5, 2025View 3 Defense Leaders Set to Gain From Rising Military Spend3 Short Squeeze Candidates With Big Catalysts on the HorizonBy Dan Schmidt | July 25, 2025View 3 Short Squeeze Candidates With Big Catalysts on the HorizonHow a Government Loan Changes the Game for Plug PowerBy Jeffrey Neal Johnson | July 4, 2025View How a Government Loan Changes the Game for Plug PowerAmerica Wants Drone Dominance: Are These Stocks Ready to Soar?By Chris Markoch | July 20, 2025View America Wants Drone Dominance: Are These Stocks Ready to Soar?Smart Investors Are Watching These 3 Undervalued StocksBy Gabriel Osorio-Mazilli | July 12, 2025View Smart Investors Are Watching These 3 Undervalued StocksULTA and ELF Company Descriptionse.l.f. Beauty NYSE:ELF$121.49 -1.79 (-1.45%) As of 09:42 AM Eastern This is a fair market value price provided by Polygon.io. Learn more.e.l.f. Beauty, Inc. is a holding company, which engages in the provision of inclusive, accessible, clean, vegan and cruelty free cosmetics and skin care products. The company focuses on the e-commerce, national retailers and international business channels. Its brands include elf, elf skin, WELL People and KEYS soulcare. The company was founded in 2004 and is headquartered in Oakland, CA.Ulta Beauty NASDAQ:ULTA$518.34 +4.71 (+0.92%) As of 09:42 AM Eastern This is a fair market value price provided by Polygon.io. Learn more.Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States. The company offers branded and private label beauty products, including cosmetics, fragrance, haircare, skincare, bath and body products, professional hair products, and salon styling tools through its Ulta Beauty stores, shop-in-shops, Ulta.com website, and its mobile applications. It also offers beauty services, including hair, makeup, brow, and skin services at its stores. The company was formerly known as ULTA Salon, Cosmetics & Fragrance, Inc. and changed its name to Ulta Beauty, Inc. in January 2017. Ulta Beauty, Inc. was incorporated in 1990 and is based in Bolingbrook, Illinois. 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