Compare Stocks

Comparative Price Performance Over Time

Compare Stocks - Price & Volume

CompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's Volume
Apple Inc. stock logo
AAPL
Apple
$166.90
+0.6%
$173.88
$162.80
$199.62
$2.58T1.2760.90 million shs49.39 million shs
Alphabet Inc. stock logo
GOOG
Alphabet
$159.92
+1.2%
$147.92
$103.27
$161.70
$1.99T1.0522.08 million shs16.08 million shs
Alphabet Inc. stock logo
GOOGL
Alphabet
$158.26
+1.3%
$146.69
$102.63
$160.22
$1.97T1.0529.98 million shs21.10 million shs
Microsoft Co. stock logo
MSFT
Microsoft
$407.57
+1.6%
$414.60
$275.37
$430.82
$3.03T0.8921.88 million shs15.67 million shs
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Price Performance

Company1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year Performance
Apple Inc. stock logo
AAPL
Apple
+0.51%-3.97%-3.74%-15.03%+0.50%
Alphabet Inc. stock logo
GOOG
Alphabet
+1.43%+1.04%+4.07%+6.23%+49.14%
Alphabet Inc. stock logo
GOOGL
Alphabet
+1.42%+0.92%+3.65%+6.28%+48.26%
Microsoft Co. stock logo
MSFT
Microsoft
+0.46%-3.07%-6.48%+0.52%+40.31%

MarketRank™

CompanyOverall ScoreAnalyst's OpinionShort Interest ScoreDividend StrengthESG ScoreNews and Social Media SentimentCompany OwnershipEarnings & Valuation
Apple Inc. stock logo
AAPL
Apple
4.8749 of 5 stars
3.34.03.32.81.92.52.5
Alphabet Inc. stock logo
GOOG
Alphabet
4.1701 of 5 stars
2.54.00.02.92.41.72.5
Alphabet Inc. stock logo
GOOGL
Alphabet
2.7067 of 5 stars
2.44.00.00.01.91.72.5
Microsoft Co. stock logo
MSFT
Microsoft
4.6214 of 5 stars
2.53.03.32.92.52.52.5

Analyst Ratings

CompanyConsensus Rating ScoreConsensus RatingConsensus Price Target% Upside from Current Price
Apple Inc. stock logo
AAPL
Apple
2.63
Moderate Buy$203.0521.66% Upside
Alphabet Inc. stock logo
GOOG
Alphabet
3.00
Buy$159.86-0.04% Downside
Alphabet Inc. stock logo
GOOGL
Alphabet
2.88
Moderate Buy$158.710.28% Upside
Microsoft Co. stock logo
MSFT
Microsoft
2.92
Moderate Buy$434.056.50% Upside

Current Analyst Ratings

Latest AAPL, MSFT, GOOG, and GOOGL Analyst Ratings

DateCompanyBrokerageActionRatingPrice TargetDetails
4/23/2024
Apple Inc. stock logo
AAPL
Apple
Barclays
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Reiterated RatingUnderweight$158.00
4/22/2024
Apple Inc. stock logo
AAPL
Apple
Morgan Stanley
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Lower Price TargetOverweight ➝ Overweight$220.00 ➝ $210.00
4/22/2024
Alphabet Inc. stock logo
GOOGL
Alphabet
KeyCorp
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost Price TargetOverweight ➝ Overweight$165.00 ➝ $175.00
4/22/2024
Microsoft Co. stock logo
MSFT
Microsoft
Stifel Nicolaus
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Reiterated RatingBuy ➝ Buy$455.00
4/19/2024
Alphabet Inc. stock logo
GOOGL
Alphabet
Jefferies Financial Group
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Boost Price TargetBuy ➝ Buy$175.00 ➝ $180.00
4/18/2024
Microsoft Co. stock logo
MSFT
Microsoft
Citigroup
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Lower Price TargetBuy ➝ Buy$480.00 ➝ $475.00
4/17/2024
Apple Inc. stock logo
AAPL
Apple
Maxim Group
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Initiated CoverageHold$178.00
4/17/2024
Alphabet Inc. stock logo
GOOGL
Alphabet
Canaccord Genuity Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost Price TargetBuy ➝ Buy$180.00 ➝ $190.00
4/17/2024
Alphabet Inc. stock logo
GOOGL
Alphabet
Truist Financial
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost Price TargetBuy ➝ Buy$158.00 ➝ $170.00
4/17/2024
Microsoft Co. stock logo
MSFT
Microsoft
Wells Fargo & Company
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost Price TargetOverweight ➝ Overweight$460.00 ➝ $480.00
4/16/2024
Apple Inc. stock logo
AAPL
Apple
Needham & Company LLC
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Reiterated RatingBuy ➝ Buy$220.00
(Data available from 4/23/2021 forward. View 10+ years of historical ratings with our analyst ratings screener.)

Sales & Book Value

CompanyAnnual RevenuePrice/SalesCashflowPrice/CashBook ValuePrice/Book
Apple Inc. stock logo
AAPL
Apple
$385.71B6.68$7.06 per share23.65$4.00 per share41.73
Alphabet Inc. stock logo
GOOG
Alphabet
$307.39B6.47$7.08 per share22.58$22.79 per share7.02
Alphabet Inc. stock logo
GOOGL
Alphabet
$307.39B6.40$7.08 per share22.34$22.79 per share6.94
Microsoft Co. stock logo
MSFT
Microsoft
$211.92B14.29$11.98 per share34.02$27.76 per share14.68

Profitability & Earnings

CompanyNet IncomeEPSTrailing P/E RatioForward P/E RatioP/E GrowthNet MarginsReturn on Equity (ROE)Return on Assets (ROA)Next Earnings Date
Apple Inc. stock logo
AAPL
Apple
$97.00B$6.4226.0023.471.9926.16%156.04%29.39%5/2/2024 (Confirmed)
Alphabet Inc. stock logo
GOOG
Alphabet
$73.80B$5.8027.5720.581.4424.01%27.22%19.02%4/25/2024 (Confirmed)
Alphabet Inc. stock logo
GOOGL
Alphabet
$73.80B$5.8027.2920.371.4224.01%27.22%19.02%4/25/2024 (Confirmed)
Microsoft Co. stock logo
MSFT
Microsoft
$72.36B$11.0636.8530.992.1636.27%38.40%19.33%4/25/2024 (Confirmed)

Latest AAPL, MSFT, GOOG, and GOOGL Earnings

DateQuarterCompanyConsensus EstimateReported EPSBeat/MissGap EPSRevenue EstimateActual RevenueDetails
5/2/2024N/A
Apple Inc. stock logo
AAPL
Apple
$1.50N/A-$1.50N/AN/AN/A  
4/25/2024N/A
Alphabet Inc. stock logo
GOOG
Alphabet
$1.49$1.51+$0.02N/AN/AN/A  
4/25/2024N/A
Alphabet Inc. stock logo
GOOGL
Alphabet
$1.49N/A-$1.49N/AN/AN/A  
4/25/2024N/A
Microsoft Co. stock logo
MSFT
Microsoft
$2.81N/A-$2.81N/AN/AN/A    
2/1/2024Q1 24
Apple Inc. stock logo
AAPL
Apple
$2.09$2.18+$0.09$2.18$117.99 billion$119.60 billion    
1/30/2024Q4 2023
Alphabet Inc. stock logo
GOOG
Alphabet
$1.60$1.64+$0.04$1.64$85.28 billion$86.31 billion      
1/30/2024Q4 23
Alphabet Inc. stock logo
GOOGL
Alphabet
$1.60$1.64+$0.04$1.64$70.77 billion$86.31 billion    
1/30/2024Q2 24
Microsoft Co. stock logo
MSFT
Microsoft
$2.76$2.93+$0.17$2.93$61.14 billion$62.02 billion    

Dividends

CompanyAnnual PayoutDividend Yield3-Year Dividend GrowthPayout RatioYears of Consecutive Growth
Apple Inc. stock logo
AAPL
Apple
$0.960.58%+5.57%14.95%12 Years
Alphabet Inc. stock logo
GOOG
Alphabet
N/AN/AN/AN/AN/A
Alphabet Inc. stock logo
GOOGL
Alphabet
N/AN/AN/AN/AN/A
Microsoft Co. stock logo
MSFT
Microsoft
$3.000.74%+10.11%27.12%22 Years

Latest AAPL, MSFT, GOOG, and GOOGL Dividends

AnnouncementCompanyPeriodAmountYieldEx-Dividend DateRecord DatePayable Date
3/12/2024
Microsoft Co. stock logo
MSFT
Microsoft
quarterly$0.750.72%5/15/20245/16/20246/13/2024
2/1/2024
Apple Inc. stock logo
AAPL
Apple
quarterly$0.240.51%2/9/20242/12/20242/15/2024
(Data available from 1/1/2013 forward)

Debt

CompanyDebt-to-Equity RatioCurrent RatioQuick Ratio
Apple Inc. stock logo
AAPL
Apple
1.28
1.07
1.02
Alphabet Inc. stock logo
GOOG
Alphabet
0.05
2.10
2.10
Alphabet Inc. stock logo
GOOGL
Alphabet
0.05
2.10
2.10
Microsoft Co. stock logo
MSFT
Microsoft
0.19
1.22
1.20

Ownership

Institutional Ownership

CompanyInstitutional Ownership
Apple Inc. stock logo
AAPL
Apple
60.41%
Alphabet Inc. stock logo
GOOG
Alphabet
27.26%
Alphabet Inc. stock logo
GOOGL
Alphabet
40.03%
Microsoft Co. stock logo
MSFT
Microsoft
71.13%

Insider Ownership

CompanyInsider Ownership
Apple Inc. stock logo
AAPL
Apple
0.06%
Alphabet Inc. stock logo
GOOG
Alphabet
12.99%
Alphabet Inc. stock logo
GOOGL
Alphabet
0.88%
Microsoft Co. stock logo
MSFT
Microsoft
0.03%

Miscellaneous

CompanyEmployeesShares OutstandingFree FloatOptionable
Apple Inc. stock logo
AAPL
Apple
161,00015.44 billion15.43 billionOptionable
Alphabet Inc. stock logo
GOOG
Alphabet
182,50212.43 billion10.82 billionOptionable
Alphabet Inc. stock logo
GOOGL
Alphabet
182,50212.43 billion12.32 billionOptionable
Microsoft Co. stock logo
MSFT
Microsoft
221,0007.43 billion7.43 billionOptionable

AAPL, MSFT, GOOG, and GOOGL Headlines

SourceHeadline
Microsoft terminates contract on office lease in North CarolinaMicrosoft terminates contract on office lease in North Carolina
bizjournals.com - April 23 at 6:26 PM
Why Microsoft Is Building Smaller AI Systems That Can Fit in PhonesWhy Microsoft Is Building Smaller AI Systems That Can Fit in Phones
msn.com - April 23 at 6:26 PM
These Magnificent Seven Stocks Pulled the Stock Market Higher TodayThese Magnificent Seven Stocks Pulled the Stock Market Higher Today
247wallst.com - April 23 at 5:08 PM
Why Microsoft Stands Out As A Pre-Earnings BuyWhy Microsoft Stands Out As A Pre-Earnings Buy
seekingalpha.com - April 23 at 3:29 PM
Microsoft Stock Has Support Ahead of EarningsMicrosoft Stock Has Support Ahead of Earnings
schaeffersresearch.com - April 23 at 3:14 PM
Alphabet (GOOGL) Vs. Microsoft (MSFT): Which Tech Giant is More Attractive Ahead of EarningsAlphabet (GOOGL) Vs. Microsoft (MSFT): Which Tech Giant is More Attractive Ahead of Earnings
zacks.com - April 23 at 3:01 PM
Microsoft (NASDAQ:MSFT) Stock Price Up 1.5%Microsoft (NASDAQ:MSFT) Stock Price Up 1.5%
marketbeat.com - April 23 at 1:27 PM
Dows 164-point rally led by gains for Verizon, Microsoft sharesDow's 164-point rally led by gains for Verizon, Microsoft shares
msn.com - April 23 at 1:03 PM
Microsoft earnings to provide barometer on AI revolution: WedbushMicrosoft earnings to provide barometer on AI revolution: Wedbush
msn.com - April 23 at 1:03 PM
S&P 500 Earnings Growth Rests On These 5 Magnificent Seven StocksS&P 500 Earnings Growth Rests On These 5 Magnificent Seven Stocks
finance.yahoo.com - April 23 at 1:03 PM
Microsofts (MSFT) Azure Cloud Prowess to Boost Q3 EarningsMicrosoft's (MSFT) Azure Cloud Prowess to Boost Q3 Earnings
zacks.com - April 23 at 10:46 AM
Is Microsoft (MSFT) a Buy as Wall Street Analysts Look Optimistic?Is Microsoft (MSFT) a Buy as Wall Street Analysts Look Optimistic?
zacks.com - April 23 at 10:31 AM
Microsoft introduces smaller AI model - ReutersMicrosoft introduces smaller AI model - Reuters
news.google.com - April 23 at 10:18 AM
Billionaire Investor David Tepper Has 32% of His Portfolio Invested in These 3 Incredible Artificial Intelligence (AI) Growth StocksBillionaire Investor David Tepper Has 32% of His Portfolio Invested in These 3 Incredible Artificial Intelligence (AI) Growth Stocks
fool.com - April 23 at 10:15 AM
The 7 Best Positioned Dow Stocks for April 2024The 7 Best Positioned Dow Stocks for April 2024
investorplace.com - April 23 at 9:59 AM
7 Dividend Stocks to Hold Onto During the Current Market Turbulence7 Dividend Stocks to Hold Onto During the Current Market Turbulence
investorplace.com - April 23 at 9:41 AM
Microsoft unveils smaller AI model Phi-3-mini - reportMicrosoft unveils smaller AI model Phi-3-mini - report
msn.com - April 23 at 8:03 AM
Microsoft Rattles OpenAI With New AI Model Thats As Capable As GPT-3.5, While Apple Is Still Hashing Out Its Google Gemini Plans For iPhonesMicrosoft Rattles OpenAI With New AI Model That's 'As Capable As' GPT-3.5, While Apple Is Still Hashing Out Its Google Gemini Plans For iPhones
msn.com - April 23 at 8:03 AM
3 A.I. Stocks to Watch Out For Not Named NVIDIA  (MSFT)3 A.I. Stocks to Watch Out For Not Named NVIDIA (MSFT)
marketbeat.com - April 23 at 7:00 AM
Microsofts Phi-3 AI model brings large-language down to sizeMicrosoft's Phi-3 AI model brings large-language down to size
proactiveinvestors.co.uk - April 23 at 6:57 AM
Meet the Remarkable Similarities Between Top Artificial Intelligence (AI) and Oil Stocks That Could Be a Sign of Whats to ComeMeet the Remarkable Similarities Between Top Artificial Intelligence (AI) and Oil Stocks That Could Be a Sign of What's to Come
fool.com - April 23 at 6:00 AM
Meta, Microsoft, AMD, Palantir, and Other Tech Stocks in Focus TodayMeta, Microsoft, AMD, Palantir, and Other Tech Stocks in Focus Today
barrons.com - April 23 at 5:53 AM
Coastline Trust Co Raises Stock Position in Microsoft Co. (NASDAQ:MSFT)Coastline Trust Co Raises Stock Position in Microsoft Co. (NASDAQ:MSFT)
marketbeat.com - April 23 at 4:15 AM
Could C3.ai Become the Next Microsoft?Could C3.ai Become the Next Microsoft?
fool.com - April 23 at 4:15 AM

New MarketBeat Followers Over Time

Media Sentiment Over Time

Top Headlines

All Headlines

Company Descriptions

Apple logo

Apple

NASDAQ:AAPL
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. In addition, the company offers various services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.
Alphabet logo

Alphabet

NASDAQ:GOOG
Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.
Alphabet logo

Alphabet

NASDAQ:GOOGL
Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.
Microsoft logo

Microsoft

NASDAQ:MSFT
Microsoft Corporation develops and supports software, services, devices and solutions worldwide. The Productivity and Business Processes segment offers office, exchange, SharePoint, Microsoft Teams, office 365 Security and Compliance, Microsoft viva, and Microsoft 365 copilot; and office consumer services, such as Microsoft 365 consumer subscriptions, Office licensed on-premises, and other office services. This segment also provides LinkedIn; and dynamics business solutions, including Dynamics 365, a set of intelligent, cloud-based applications across ERP, CRM, power apps, and power automate; and on-premises ERP and CRM applications. The Intelligent Cloud segment offers server products and cloud services, such as azure and other cloud services; SQL and windows server, visual studio, system center, and related client access licenses, as well as nuance and GitHub; and enterprise services including enterprise support services, industry solutions, and nuance professional services. The More Personal Computing segment offers Windows, including windows OEM licensing and other non-volume licensing of the Windows operating system; Windows commercial comprising volume licensing of the Windows operating system, windows cloud services, and other Windows commercial offerings; patent licensing; and windows Internet of Things; and devices, such as surface, HoloLens, and PC accessories. Additionally, this segment provides gaming, which includes Xbox hardware and content, and first- and third-party content; Xbox game pass and other subscriptions, cloud gaming, advertising, third-party disc royalties, and other cloud services; and search and news advertising, which includes Bing, Microsoft News and Edge, and third-party affiliates. The company sells its products through OEMs, distributors, and resellers; and directly through digital marketplaces, online, and retail stores. The company was founded in 1975 and is headquartered in Redmond, Washington.