Amazon.com (NASDAQ:AMZN) Price Target Raised to $310.00 at Wedbush

Key Points

• Wedbush raised Amazon’s price target to $310 from $293 and maintained an “Outperform” rating, implying roughly 16% upside from the prior close.
• Analyst sentiment remains broadly positive: 57 analysts rate the stock a Buy and three rate it a Hold, with a consensus “Moderate Buy” rating and average target of $318.38.
• Amazon reported strong quarterly results, with revenue of $200.61 billion, up 19.6% year over year, and EPS of $5.75 versus the $1.82 consensus estimate.

Amazon.com (NASDAQ:AMZN) had its target price upped by research analysts at Wedbush from $293.00 to $310.00 in a report released on Friday,Benzinga reports. The brokerage currently has an "outperform" rating on the e-commerce giant's stock. Wedbush's target price would indicate a potential upside of 16.01% from the company's previous close.

A number of other equities analysts have also weighed in on the company. Phillip Securities raised Amazon.com from a "moderate buy" rating to a "buy" rating and set a $280.00 target price on the stock in a research report on Wednesday, May 13th. Arete Research lifted their target price on shares of Amazon.com from $301.00 to $310.00 and gave the stock a "buy" rating in a research report on Monday, May 18th. Robert W. Baird set a $310.00 target price on Amazon.com in a research note on Friday. Truist Financial upped their target price on Amazon.com from $320.00 to $350.00 and gave the company a "buy" rating in a report on Friday. Finally, Bank of America increased their price target on Amazon.com from $298.00 to $310.00 and gave the company a "buy" rating in a research report on Thursday, April 30th. Fifty-seven equities research analysts have rated the stock with a Buy rating and three have given a Hold rating to the company. According to MarketBeat.com, Amazon.com has an average rating of "Moderate Buy" and an average target price of $318.38.

Amazon.com Price Performance

Shares of Amazon.com stock opened at $267.22 on Friday. The company has a quick ratio of 1.01, a current ratio of 1.18 and a debt-to-equity ratio of 0.27. The stock has a market capitalization of $2.87 trillion, a price-to-earnings ratio of 32.12, a price-to-earnings-growth ratio of 1.70 and a beta of 1.46. Amazon.com has a twelve month low of $196.00 and a twelve month high of $278.56. The company has a 50-day simple moving average of $245.59 and a two-hundred day simple moving average of $235.97.

Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share for the quarter, beating the consensus estimate of $1.82 by $3.93. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.The firm had revenue of $200.61 billion during the quarter, compared to analysts' expectations of $197.03 billion. During the same period in the previous year, the firm earned $1.68 EPS. The company's quarterly revenue was up 19.6% compared to the same quarter last year. Analysts forecast that Amazon.com will post 7.76 EPS for the current year.

Insiders Place Their Bets

In other Amazon.com news, CEO Douglas J. Herrington sold 1,000 shares of the firm's stock in a transaction on Wednesday, July 1st. The shares were sold at an average price of $239.77, for a total value of $239,770.00. Following the completion of the transaction, the chief executive officer directly owned 484,527 shares of the company's stock, valued at $116,175,038.79. This trade represents a 0.21% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew S. Garman sold 15,467 shares of Amazon.com stock in a transaction on Thursday, May 21st. The shares were sold at an average price of $263.40, for a total value of $4,074,007.80. Following the sale, the chief executive officer directly owned 14,159 shares of the company's stock, valued at $3,729,480.60. This represents a 52.21% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last ninety days, insiders sold 135,719 shares of company stock worth $36,438,002. Company insiders own 8.90% of the company's stock.

Institutional Investors Weigh In On Amazon.com

Institutional investors have recently added to or reduced their stakes in the company. Brighton Jones LLC raised its stake in Amazon.com by 10.9% in the fourth quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant's stock worth $885,478,000 after buying an additional 397,007 shares in the last quarter. Revolve Wealth Partners LLC boosted its holdings in shares of Amazon.com by 4.1% during the 4th quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant's stock valued at $5,495,000 after buying an additional 986 shares in the last quarter. Bank Pictet & Cie Europe AG raised its stake in Amazon.com by 2.8% during the fourth quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant's stock valued at $442,481,000 after buying an additional 54,987 shares during the last quarter. Highview Capital Management LLC DE boosted its stake in Amazon.com by 5.5% during the 4th quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant's stock valued at $6,357,000 after purchasing an additional 1,518 shares during the last quarter. Finally, Liberty Square Wealth Partners LLC bought a new position in shares of Amazon.com during the fourth quarter valued at $2,153,000. Hedge funds and other institutional investors own 72.20% of the company's stock.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Strong Q2 results: Amazon reported $200.6 billion in revenue, up 20% year over year, while adjusted earnings per share of $5.75 substantially exceeded the $1.82 consensus estimate. Operating income increased 43% to $27.5 billion. Amazon.com Announces Second Quarter Results
• Positive Sentiment: AWS growth eased AI-spending concerns: AWS revenue surged 37% to $42.2 billion, its fastest growth in more than four years, as enterprise AI demand and new arrangements with Meta and OpenAI drove cloud consumption. AWS operating profit reached $16.6 billion, supporting the view that Amazon is beginning to monetize its substantial AI investments. Amazon jumps as AWS growth soothes fears over rising AI spending
• Positive Sentiment: Broad business momentum: North America sales rose 16%, advertising revenue climbed 26% to nearly $20 billion, and Prime Day activity helped support the retail business. Amazon also said AI demand remains strong, with CEO Andy Jassy describing future AWS capacity needs as “striking.” Amazon Thrives On Big Q2 For AI, Advertising Revenue Climbs
• Positive Sentiment: Analyst optimism intensified: JPMorgan raised its price target to $365 from $330 and maintained an Overweight rating. Truist lifted its target to $350 from $320, while Monness Crespi, Rosenblatt, KeyCorp, Baird, Bank of America and other firms also raised or reaffirmed bullish targets. J.P. Morgan raises Amazon price target
• Positive Sentiment: Zoox reached a commercial milestone: Amazon’s autonomous-vehicle unit received approval to begin charging for rides in its purpose-built, steering-wheel-free robotaxis, allowing limited deployment in Las Vegas. The move could create a long-term growth option, although safety advocates questioned the supporting data. Amazon's Zoox to begin charging for rides in Las Vegas
• Neutral Sentiment: Investment returns remain under scrutiny: Amazon plans approximately $220 billion of 2026 capital spending, largely for AI infrastructure. Management sees demand exceeding available capacity, but the spending weighs on free cash flow and has raised questions about financing and future margins. Amazon will spend $220 billion this year
• Negative Sentiment: Near-term guidance was softer than expected: Amazon forecast third-quarter revenue of $197 billion to $202 billion, below the roughly $204.6 billion analyst consensus, creating a potential offset to the otherwise strong results.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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