Amazon.com (AMZN) Stock Price, News & Analysis

Company Overview

Amazon.com, Inc. is a global technology and e-commerce company founded by Jeff Bezos in 1994. Originally launched as an online bookstore, the company has expanded into a broad digital marketplace offering consumer products across numerous categories, including electronics, household goods, apparel, groceries and other merchandise. Amazon also sells products under its own brands and provides logistics, fulfillment and delivery services that support its retail operations and third-party sellers.

The company’s principal businesses include online and physical retail, Amazon Web Services (AWS), digital advertising, subscription services and consumer technology. AWS provides cloud computing, storage, database, analytics, artificial intelligence and other technology services to businesses, governments and organizations. Amazon’s subscription offerings include Prime, which provides delivery benefits as well as access to entertainment and other services, while its devices and digital content businesses include products and services such as Kindle, Fire TV and related media offerings.

Amazon serves customers and business clients in markets around the world through localized websites, fulfillment networks, physical stores and cloud infrastructure. Its international operations include e-commerce marketplaces and AWS regions across North America, Europe, Asia-Pacific and other geographies. Andy Jassy serves as Amazon’s president and chief executive officer, while founder Jeff Bezos serves as executive chair.

Key Stats

• Today's Range: $255.22 to $263.72
• 50-Day Range: $245.96 to $278.09
• 52-Week Range: $196.00 to $287.20
• Volume: 54.72 million shs
• Average Volume: 46.29 million shs
• Market Capitalization: $2.83 trillion
• P/E Ratio: 21.11
• Dividend Yield: N/A
• Price Target: $322.40
• Consensus Rating: Moderate Buy

Amazon.com Stock Analysis - MarketRank™

Amazon.com scored higher than 97% of companies evaluated by MarketBeat, and ranked 15th out of 485 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.3 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Amazon.com has received a consensus rating of Moderate Buy. The company's average rating score is 2.95, and is based on no strong buy ratings, 57 buy ratings, 3 hold ratings, and no sell ratings.

Upside Potential

Amazon.com has a consensus price target of $322.40, representing about 22.8% upside from its current price of $262.48.

Amount of Analyst Coverage

Amazon.com has been the subject of 40 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 32.67%

Earnings Growth

Earnings for Amazon.com are expected to grow by 32.67% in the coming year, from $8.02 to $10.64 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Amazon.com is 21.11, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.71.

Price to Earnings Ratio vs. Sector

The P/E ratio of Amazon.com is 21.11, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 45.83.

Price to Earnings Growth Ratio

Amazon.com has a PEG Ratio of 1.93. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Amazon.com has a P/B Ratio of 6.86. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.88% of the float of Amazon.com has been sold short.

Short Interest Ratio / Days to Cover

Amazon.com has a short interest ratio ("days to cover") of 2.3, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Amazon.com has recently increased by 6.41%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.8 / 5
• Dividend Strength: N/A

Dividend Yield

Amazon.com does not currently pay a dividend.

Dividend Growth

Amazon.com does not have a long track record of dividend growth.

Dividend Sustainability

Based on earnings estimates, Amazon.com will have a dividend payout ratio of 1.88% next year. This indicates that Amazon.com will be able to sustain or increase its dividend.

News and Social Media

• Score: 4.3 / 5
• News Sentiment: 0.83

News Sentiment

Amazon.com has a news sentiment score of 0.83. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.46 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 237 news articles for Amazon.com this week, compared to 15 articles on an average week.

Search Interest

2507 people have searched for AMZN on MarketBeat in the last 30 days. This is an increase of 30% compared to the previous 30 days.

MarketBeat Follows

388 people have added Amazon.com to their MarketBeat watchlist in the last 30 days. This is an increase of 103% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Amazon.com insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $18,580,515.00 in company stock.

Percentage Held by Insiders

8.90% of the stock of Amazon.com is held by insiders.

Percentage Held by Institutions

72.20% of the stock of Amazon.com is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 7/30/2026
• Today: 10/19/2026
• Next Earnings (Estimated): 10/29/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: Broadline Retail
• Sub-Industry: Broadline Retail
• Current Symbol: NASDAQ:AMZN
• CIK: 1018724
• Web: www.amazon.com
• Phone: (206) 266-1000
• Fax: 302-636-5454
• Employees: 1,576,000
• Year Founded: 1994

Price Target and Rating

• Average Price Target for Amazon.com: $322.40
• High Price Target: $400.00
• Low Price Target: $200.00
• Potential Upside/Downside: +22.8%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.95
• Research Coverage: 60 Analysts

Profitability

• EPS (Trailing Twelve Months): $12.43
• Trailing P/E Ratio: 21.11
• Forward P/E Ratio: 32.72
• P/E Growth: 1.93
• Net Income: $77.67 billion
• Net Margins: 17.44%
• Pretax Margin: 22.62%
• Return on Equity: 18.00%
• Return on Assets: 8.97%

Debt

• Debt-to-Equity Ratio: 0.23
• Current Ratio: 1.03
• Quick Ratio: 0.87

Sales & Book Value

• Annual Sales: $716.92 billion
• Price / Sales: 3.95
• Cash Flow: $14.03 per share
• Price / Cash Flow: 18.71
• Book Value: $38.29 per share
• Price / Book: 6.85

Miscellaneous

• Outstanding Shares: 10,786,310,000
• Free Float: 9,826,331,000
• Market Cap: $2.83 trillion
• Optionable: Optionable
• Beta: 1.45