Netflix, Inc. $NFLX Shares Bought by Eads & Heald Wealth Management

Key Points

• Eads & Heald Wealth Management raised its Netflix stake by 874.6% in Q4 to 24,540 shares (worth $2.30M), while institutional investors and hedge funds own about 80.93% of NFLX.
• The board approved a $25 billion additional share repurchase that, together with analyst support, has buoyed the stock, but management’s weak Q2 guidance and rising subscriber churn remain the main near-term risks.
• Notable insider selling occurred recently: Director Reed Hastings sold 420,550 shares (~$40.16M) and CEO Greg Peters sold 105,781 shares (~$8.77M), with insiders offloading about 1.49M shares (~$136.3M) in the past 90 days.

Eads & Heald Wealth Management raised its position in Netflix, Inc. (NASDAQ:NFLX - Free Report) by 874.6% in the 4th quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The institutional investor owned 24,540 shares of the Internet television network's stock after acquiring an additional 22,022 shares during the period. Netflix makes up approximately 1.1% of Eads & Heald Wealth Management's holdings, making the stock its 28th biggest holding. Eads & Heald Wealth Management's holdings in Netflix were worth $2,301,000 at the end of the most recent quarter.

Several other institutional investors also recently bought and sold shares of NFLX. Imprint Wealth LLC acquired a new position in Netflix during the 3rd quarter valued at about $25,000. Bare Financial Services Inc increased its position in Netflix by 93.3% during the 3rd quarter. Bare Financial Services Inc now owns 29 shares of the Internet television network's stock valued at $35,000 after buying an additional 14 shares in the last quarter. Horizon Financial Services LLC increased its position in Netflix by 480.0% during the 3rd quarter. Horizon Financial Services LLC now owns 29 shares of the Internet television network's stock valued at $35,000 after buying an additional 24 shares in the last quarter. Redmont Wealth Advisors LLC acquired a new position in Netflix during the 3rd quarter valued at about $36,000. Finally, Marquette Asset Management LLC acquired a new position in Netflix during the 3rd quarter valued at about $44,000. 80.93% of the stock is currently owned by institutional investors and hedge funds.

Wall Street Analyst Weigh In

Several research analysts recently issued reports on NFLX shares. JPMorgan Chase & Co. reaffirmed a "buy" rating on shares of Netflix in a research report on Wednesday, April 22nd. HSBC upped their target price on Netflix from $106.00 to $114.00 and gave the company a "buy" rating in a research report on Friday, April 10th. Barclays set a $110.00 target price on Netflix and gave the company an "equal weight" rating in a research report on Friday, April 17th. KeyCorp reaffirmed an "overweight" rating and set a $115.00 target price (up from $108.00) on shares of Netflix in a research report on Tuesday, April 14th. Finally, Arete Research raised Netflix from a "neutral" rating to a "buy" rating in a research report on Friday, February 27th. Two research analysts have rated the stock with a Strong Buy rating, thirty-five have assigned a Buy rating and fourteen have given a Hold rating to the company's stock. According to MarketBeat, the company currently has a consensus rating of "Moderate Buy" and an average price target of $114.53.

Insider Transactions at Netflix

In other news, Director Reed Hastings sold 420,550 shares of the firm's stock in a transaction dated Wednesday, April 1st. The stock was sold at an average price of $95.49, for a total value of $40,158,319.50. Following the completion of the transaction, the director directly owned 3,940 shares in the company, valued at $376,230.60. This trade represents a 99.07% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Gregory K. Peters sold 105,781 shares of the firm's stock in a transaction dated Thursday, January 29th. The stock was sold at an average price of $82.94, for a total value of $8,773,476.14. Following the completion of the transaction, the chief executive officer owned 122,140 shares of the company's stock, valued at approximately $10,130,291.60. The trade was a 46.41% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last ninety days, insiders have sold 1,487,794 shares of company stock valued at $136,255,772. 1.37% of the stock is owned by company insiders.

Key Netflix News

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Board approved a $25 billion additional share repurchase authorization (no expiration), boosting capital returns and supporting the share price rally. Netflix announces $25 billion share buyback (Reuters)
• Positive Sentiment: Market reaction: the buyback and messaging drove pre-market gains and helped stem the post-earnings selloff. Netflix authorizes fresh $25B buyback (MSN)
• Positive Sentiment: Wall Street support: JPMorgan reaffirmed a Buy on NFLX, and Daiwa raised its price target, both reinforcing investor confidence after the drop. JPMorgan reaffirms Buy (AmericanBankingNews) Daiwa raises price target to $102 (MarketScreener)
• Positive Sentiment: Notable institutional interest — Cathie Wood continued buying shares, signaling conviction from some active growth managers. Cathie Wood keeps buying (Barchart)
• Neutral Sentiment: Industry M&A backdrop: Warner Bros. shareholders approved a large Paramount Skydance acquisition — consolidation could reshape content economics and competitive dynamics, with mixed implications for Netflix (it was the losing bidder). Warner Bros shareholders approve deal (Yahoo Finance)
• Neutral Sentiment: Strategic moves: reports Netflix is in talks to buy Los Angeles studio space — this would be a content-production play that supports long-term content pipeline but is not an immediate earnings driver. Netflix in talks to buy LA studio space (Yahoo Market Chatter)
• Neutral Sentiment: Governance item: Netflix’s board recommended “No” on two shareholder proposals tied to ideological content concerns — likely low short-term financial impact but could matter to activist investors. Board recommends No on proposals (Forbes)
• Negative Sentiment: Guidance and churn risk: management’s weak Q2 guidance after a Q1 beat signaled rising subscriber churn, which sparked the initial selloff and remains the primary near-term headwind for the stock. Buyback-and-chill strategy but guidance weak (The Daily Upside)
• Negative Sentiment: Analyst and market reaction: several pieces discuss the post-earnings selloff and questions about subscriber momentum and valuation — signaling continued volatility until membership trends stabilize. What is next after Q1 guidance selloff (Seeking Alpha)

Netflix Trading Down 0.1%

Shares of NASDAQ:NFLX opened at $92.37 on Monday. Netflix, Inc. has a 52-week low of $75.01 and a 52-week high of $134.12. The stock has a market cap of $388.94 billion, a price-to-earnings ratio of 29.83, a PEG ratio of 1.20 and a beta of 1.67. The company has a quick ratio of 1.41, a current ratio of 1.41 and a debt-to-equity ratio of 0.43. The business has a 50-day moving average price of $93.60 and a 200-day moving average price of $97.57.

Netflix (NASDAQ:NFLX - Get Free Report) last announced its quarterly earnings data on Thursday, April 16th. The Internet television network reported $1.23 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.76 by $0.47. Netflix had a return on equity of 40.92% and a net margin of 28.52%.The firm had revenue of $12.25 billion during the quarter, compared to analysts' expectations of $12.17 billion. During the same period last year, the business posted $6.61 earnings per share. The company's revenue for the quarter was up 16.2% compared to the same quarter last year. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. Equities analysts predict that Netflix, Inc. will post 3.53 EPS for the current year.

About Netflix

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

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