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AO World (AO) Competitors

AO World logo
GBX 94.20 -0.70 (-0.74%)
As of 07/25/2025

AO vs. THG, ASC, BOO, BWNG, G4M, ZAMZ, SOS, MADE, MEAL, and UBG

Should you be buying AO World stock or one of its competitors? The main competitors of AO World include THG (THG), ASOS (ASC), boohoo group (BOO), N Brown Group (BWNG), Gear4music (G4M), Zamaz (ZAMZ), Sosandar (SOS), Made.com Group (MADE), Parsley Box Group (MEAL), and Unbound Group (UBG). These companies are all part of the "internet retail" industry.

AO World vs. Its Competitors

THG (LON:THG) and AO World (LON:AO) are both small-cap consumer cyclical companies, but which is the superior business? We will contrast the two businesses based on the strength of their dividends, media sentiment, institutional ownership, risk, earnings, profitability, analyst recommendations and valuation.

AO World has lower revenue, but higher earnings than THG. THG is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
THG£2.00B0.20-£235.23M-£17.76-1.74
AO World£1.03B0.53£25.59M£4.3921.48

AO World has a net margin of 2.48% compared to THG's net margin of -11.77%. AO World's return on equity of 18.96% beat THG's return on equity.

Company Net Margins Return on Equity Return on Assets
THG-11.77% -24.45% -2.68%
AO World 2.48%18.96%5.02%

31.4% of THG shares are owned by institutional investors. Comparatively, 42.1% of AO World shares are owned by institutional investors. 31.6% of THG shares are owned by insiders. Comparatively, 47.1% of AO World shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

THG presently has a consensus price target of GBX 40.50, indicating a potential upside of 30.98%. Given THG's stronger consensus rating and higher possible upside, research analysts plainly believe THG is more favorable than AO World.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
THG
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
AO World
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

THG has a beta of 2.4, suggesting that its share price is 140% more volatile than the S&P 500. Comparatively, AO World has a beta of 1.06, suggesting that its share price is 6% more volatile than the S&P 500.

In the previous week, AO World had 1 more articles in the media than THG. MarketBeat recorded 4 mentions for AO World and 3 mentions for THG. AO World's average media sentiment score of -0.18 beat THG's score of -0.30 indicating that AO World is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
THG
0 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
AO World
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral

Summary

AO World beats THG on 11 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AO vs. The Competition

MetricAO WorldInternet Retail IndustryCyclical SectorLON Exchange
Market Cap£547.81M£1.75B£3.54B£3.02B
Dividend YieldN/A1.51%3.54%5.02%
P/E Ratio21.4848.6770.70160.65
Price / Sales0.5390.2970.79278,114.26
Price / Cash7.093.7431.1627.97
Price / Book4.004.803.714.70
Net Income£25.59M-£296.93M£264.31M£5.90B
7 Day Performance-2.38%1.67%0.82%0.40%
1 Month Performance-0.42%1.86%2.78%7.09%
1 Year Performance-16.49%6.91%17.83%73.21%

AO World Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AO
AO World
N/AGBX 94.20
-0.7%
N/A-17.0%£547.81M£1.03B21.482,921High Trading Volume
THG
THG
1.4808 of 5 stars
GBX 32.32
-2.1%
GBX 49
+51.6%
-52.3%£427.71M£2.00B-1.827,291Analyst Forecast
ASC
ASOS
0.9137 of 5 stars
GBX 331.54
-1.2%
GBX 445
+34.2%
-2.2%£397.42M£2.92B-1.17990Gap Up
BOO
boohoo group
0.8884 of 5 stars
N/AGBX 27
+∞
N/A£336.30M£1.57B-2.2787,000News Coverage
BWNG
N Brown Group
N/AN/AN/AN/A£188.93M£598.32M52.431,697
G4M
Gear4music
N/AGBX 221.29
-1.2%
N/A+24.5%£46.42M£144.49M46.94484
ZAMZ
Zamaz
N/AN/AN/AN/A£30.24M£4.38M0.00N/A
SOS
Sosandar
N/AGBX 5.50
-4.3%
N/A-41.2%£13.66M£46.28M-32.28170
MADE
Made.com Group
N/AN/AN/AN/A£2.04M£379.10M-0.07719Gap Up
High Trading Volume
MEAL
Parsley Box Group
N/AN/AN/AN/A£799KN/A0.00N/AGap Down
High Trading Volume
UBG
Unbound Group
N/AN/AN/AN/A£489K£41.55M0.431

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This page (LON:AO) was last updated on 7/26/2025 by MarketBeat.com Staff
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