AO vs. THG, BOO, ASC, BWNG, G4M, ZAMZ, SOS, MADE, MEAL, and UBG
Should you be buying AO World stock or one of its competitors? The main competitors of AO World include THG (THG), boohoo group (BOO), ASOS (ASC), N Brown Group (BWNG), Gear4music (G4M), Zamaz (ZAMZ), Sosandar (SOS), Made.com Group (MADE), Parsley Box Group (MEAL), and Unbound Group (UBG). These companies are all part of the "internet retail" industry.
AO World vs. Its Competitors
THG (LON:THG) and AO World (LON:AO) are both small-cap consumer cyclical companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, profitability, analyst recommendations, dividends, institutional ownership, media sentiment, valuation and risk.
THG has a beta of 2.4, suggesting that its stock price is 140% more volatile than the S&P 500. Comparatively, AO World has a beta of 1.06, suggesting that its stock price is 6% more volatile than the S&P 500.
THG presently has a consensus price target of GBX 47.33, suggesting a potential upside of 68.69%. AO World has a consensus price target of GBX 105, suggesting a potential upside of 21.11%. Given THG's higher possible upside, equities research analysts plainly believe THG is more favorable than AO World.
27.8% of THG shares are owned by institutional investors. Comparatively, 42.1% of AO World shares are owned by institutional investors. 9.5% of THG shares are owned by insiders. Comparatively, 47.1% of AO World shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.
In the previous week, THG had 2 more articles in the media than AO World. MarketBeat recorded 3 mentions for THG and 1 mentions for AO World. THG's average media sentiment score of 0.39 beat AO World's score of 0.00 indicating that THG is being referred to more favorably in the media.
AO World has lower revenue, but higher earnings than THG. THG is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.
AO World has a net margin of 2.48% compared to THG's net margin of -11.77%. AO World's return on equity of 18.96% beat THG's return on equity.
Summary
AO World beats THG on 9 of the 15 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding AO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
AO World Competitors List
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This page (LON:AO) was last updated on 9/8/2025 by MarketBeat.com Staff
