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YouGov (YOU) Competitors

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GBX 333.32 -18.67 (-5.30%)
As of 07:58 AM Eastern

YOU vs. SPT, DOCS, GEN, WIX, SST, CNIC, SRAD, SLP, NET, and ARBB

Should you be buying YouGov stock or one of its competitors? The main competitors of YouGov include Spirent Communications (SPT), Dr. Martens (DOCS), Genuit Group (GEN), Wickes Group (WIX), Scottish Oriental Smaller Cos (SST), CentralNic Group (CNIC), Stelrad Group (SRAD), Sylvania Platinum (SLP), Netcall (NET), and Arbuthnot Banking Group (ARBB). These companies are all part of the "computer software" industry.

YouGov vs. Its Competitors

Spirent Communications (LON:SPT) and YouGov (LON:YOU) are both small-cap computer software companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, earnings, risk, institutional ownership, valuation, analyst recommendations, dividends and media sentiment.

Spirent Communications has a beta of 0.57, meaning that its share price is 43% less volatile than the S&P 500. Comparatively, YouGov has a beta of 1.06, meaning that its share price is 6% more volatile than the S&P 500.

Spirent Communications has a net margin of 2.97% compared to YouGov's net margin of -0.69%. Spirent Communications' return on equity of 3.54% beat YouGov's return on equity.

Company Net Margins Return on Equity Return on Assets
Spirent Communications2.97% 3.54% 2.77%
YouGov -0.69%-1.23%4.89%

In the previous week, YouGov had 17 more articles in the media than Spirent Communications. MarketBeat recorded 18 mentions for YouGov and 1 mentions for Spirent Communications. Spirent Communications' average media sentiment score of 0.67 beat YouGov's score of -0.05 indicating that Spirent Communications is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Spirent Communications
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
YouGov
1 Very Positive mention(s)
8 Positive mention(s)
5 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Neutral

Spirent Communications presently has a consensus target price of GBX 236, suggesting a potential upside of 20.41%. YouGov has a consensus target price of GBX 662.50, suggesting a potential upside of 98.76%. Given YouGov's stronger consensus rating and higher probable upside, analysts clearly believe YouGov is more favorable than Spirent Communications.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Spirent Communications
0 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.75
YouGov
0 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
3.00

57.4% of Spirent Communications shares are held by institutional investors. Comparatively, 62.9% of YouGov shares are held by institutional investors. 22.0% of Spirent Communications shares are held by company insiders. Comparatively, 13.3% of YouGov shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Spirent Communications has higher revenue and earnings than YouGov. Spirent Communications is trading at a lower price-to-earnings ratio than YouGov, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Spirent Communications£471M2.42£16.67M£0.0115,806.45
YouGov£383.90M1.02-£2.30M£0.0147,617.14

Summary

Spirent Communications beats YouGov on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding YOU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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YOU vs. The Competition

MetricYouGovConsulting Services IndustryIndustrials SectorLON Exchange
Market Cap£390.63M£3.83B£7.73B£2.58B
Dividend Yield2.54%2.61%4.56%5.30%
P/E Ratio47,617.144,780.75314.585,416.77
Price / Sales1.02226.56214.5896,853.36
Price / Cash29.5031.8327.9027.93
Price / Book2.132.844.628.31
Net Income-£2.30M£155.55M£798.53M£5.89B
7 Day Performance-7.41%0.32%0.74%6.65%
1 Month Performance1.01%4.33%1.48%50.75%
1 Year Performance-29.97%-2.53%26.59%167.53%

YouGov Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
YOU
YouGov
3.5759 of 5 stars
GBX 333.32
-5.3%
GBX 662.50
+98.8%
-26.1%£390.63M£383.90M47,617.141,820
SPT
Spirent Communications
2.8369 of 5 stars
GBX 195.60
flat
GBX 236
+20.7%
+13.1%£1.13B£471M8,810.811,526News Coverage
DOCS
Dr. Martens
1.903 of 5 stars
GBX 91
+1.1%
GBX 6,000
+6,493.4%
+43.8%£878.68M£787.60M18,200.00890Dividend Cut
GEN
Genuit Group
2.494 of 5 stars
GBX 343.50
+0.1%
GBX 507
+47.6%
-28.9%£853.81M£561.30M2,582.712,700
WIX
Wickes Group
2.0257 of 5 stars
GBX 194.20
+0.2%
GBX 208.33
+7.3%
+12.9%£451.46M£1.54B2,589.335,930Earnings Report
Gap Up
SST
Scottish Oriental Smaller Cos
N/AGBX 299.66
+0.6%
N/A-79.9%£344.96M£38.69M1,076.98320Dividend Increase
CNIC
CentralNic Group
N/AN/AN/AN/A£339.82M£790.04M-12,660.00100
SRAD
Stelrad Group
1.9893 of 5 stars
GBX 171
+1.5%
GBX 200
+17.0%
+7.2%£217.77M£290.58M1,328.672,960
SLP
Sylvania Platinum
2.338 of 5 stars
GBX 78.88
+0.6%
GBX 93
+17.9%
+69.4%£205.17M£88.50M1,873.63160High Trading Volume
NET
Netcall
1.5585 of 5 stars
GBX 115.98
0.0%
GBX 138.33
+19.3%
+30.5%£193.42M£43.18M3,815.133,220News Coverage
ARBB
Arbuthnot Banking Group
N/AGBX 1,060
+1.0%
N/A+15.3%£172.99M£227.50M1,057.88799

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This page (LON:YOU) was last updated on 9/15/2025 by MarketBeat.com Staff
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