YouGov (YOU) Competitors

Spirent Communications (LON:SPT) and YouGov (LON:YOU) are both small-cap computer and technology companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, media sentiment, profitability, community ranking, valuation, analyst recommendations, institutional ownership, earnings and risk.

Is SPT or YOU more profitable?

Spirent Communications has a net margin of 2.97% compared to YouGov's net margin of -0.69%. Spirent Communications' return on equity of 3.54% beat YouGov's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Spirent Communications	2.97%	3.54%	2.77%
YouGov	-0.69%	-1.23%	4.89%

Does the MarketBeat Community prefer SPT or YOU?

Spirent Communications received 376 more outperform votes than YouGov when rated by MarketBeat users. However, 67.66% of users gave YouGov an outperform vote while only 59.31% of users gave Spirent Communications an outperform vote.

Company	Underperform	Outperform
Spirent Communications	Outperform Votes 602 59.31%	Underperform Votes 413 40.69%
YouGov	Outperform Votes 226 67.66%	Underperform Votes 108 32.34%

Do insiders and institutionals hold more shares of SPT or YOU?

124.2% of Spirent Communications shares are owned by institutional investors. Comparatively, 59.6% of YouGov shares are owned by institutional investors. 3.3% of Spirent Communications shares are owned by insiders. Comparatively, 10.1% of YouGov shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Is SPT or YOU a better dividend stock?

Spirent Communications pays an annual dividend of GBX 6 per share and has a dividend yield of 3.1%. YouGov pays an annual dividend of GBX 9 per share and has a dividend yield of 2.9%. Spirent Communications pays out 324.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. YouGov pays out -458.7% of its earnings in the form of a dividend.

Which has more risk and volatility, SPT or YOU?

Spirent Communications has a beta of 0.57, suggesting that its share price is 43% less volatile than the S&P 500. Comparatively, YouGov has a beta of 1.06, suggesting that its share price is 6% more volatile than the S&P 500.

Do analysts recommend SPT or YOU?

Spirent Communications presently has a consensus target price of GBX 236, suggesting a potential upside of 21.90%. YouGov has a consensus target price of GBX 880, suggesting a potential upside of 178.79%. Given YouGov's higher possible upside, analysts plainly believe YouGov is more favorable than Spirent Communications.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Spirent Communications	0 Sell rating(s)	0 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	3.00
YouGov	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00

Which has preferable valuation and earnings, SPT or YOU?

Spirent Communications has higher revenue and earnings than YouGov. YouGov is trading at a lower price-to-earnings ratio than Spirent Communications, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Spirent Communications	£561.21M	2.48	£16.67M	£1.85	104.66
YouGov	£335.28M	1.10	-£2.30M	-£1.96	-160.87

Does the media refer more to SPT or YOU?

In the previous week, YouGov had 5 more articles in the media than Spirent Communications. MarketBeat recorded 6 mentions for YouGov and 1 mentions for Spirent Communications. YouGov's average media sentiment score of 0.60 beat Spirent Communications' score of 0.00 indicating that YouGov is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Spirent Communications	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
YouGov	2 Very Positive mention(s)	3 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Spirent Communications beats YouGov on 11 of the 19 factors compared between the two stocks.