YouGov (YOU) Competitors GBX 333.32 -18.67 (-5.30%) As of 07:58 AM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsHeadlinesInsider TradesBuy This Stock YOU vs. SPT, DOCS, GEN, WIX, SST, CNIC, SRAD, SLP, NET, and ARBBShould you be buying YouGov stock or one of its competitors? The main competitors of YouGov include Spirent Communications (SPT), Dr. Martens (DOCS), Genuit Group (GEN), Wickes Group (WIX), Scottish Oriental Smaller Cos (SST), CentralNic Group (CNIC), Stelrad Group (SRAD), Sylvania Platinum (SLP), Netcall (NET), and Arbuthnot Banking Group (ARBB). These companies are all part of the "computer software" industry. YouGov vs. Its Competitors Spirent Communications Dr. Martens Genuit Group Wickes Group Scottish Oriental Smaller Cos CentralNic Group Stelrad Group Sylvania Platinum Netcall Arbuthnot Banking Group Spirent Communications (LON:SPT) and YouGov (LON:YOU) are both small-cap computer software companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, earnings, risk, institutional ownership, valuation, analyst recommendations, dividends and media sentiment. Which has more risk & volatility, SPT or YOU? Spirent Communications has a beta of 0.57, meaning that its share price is 43% less volatile than the S&P 500. Comparatively, YouGov has a beta of 1.06, meaning that its share price is 6% more volatile than the S&P 500. Is SPT or YOU more profitable? Spirent Communications has a net margin of 2.97% compared to YouGov's net margin of -0.69%. Spirent Communications' return on equity of 3.54% beat YouGov's return on equity.Company Net Margins Return on Equity Return on Assets Spirent Communications2.97% 3.54% 2.77% YouGov -0.69%-1.23%4.89% Does the media refer more to SPT or YOU? In the previous week, YouGov had 17 more articles in the media than Spirent Communications. MarketBeat recorded 18 mentions for YouGov and 1 mentions for Spirent Communications. Spirent Communications' average media sentiment score of 0.67 beat YouGov's score of -0.05 indicating that Spirent Communications is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Spirent Communications 0 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive YouGov 1 Very Positive mention(s) 8 Positive mention(s) 5 Neutral mention(s) 3 Negative mention(s) 1 Very Negative mention(s) Neutral Do analysts recommend SPT or YOU? Spirent Communications presently has a consensus target price of GBX 236, suggesting a potential upside of 20.41%. YouGov has a consensus target price of GBX 662.50, suggesting a potential upside of 98.76%. Given YouGov's stronger consensus rating and higher probable upside, analysts clearly believe YouGov is more favorable than Spirent Communications.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Spirent Communications 0 Sell rating(s) 1 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.75YouGov 0 Sell rating(s) 0 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 3.00 Do institutionals and insiders hold more shares of SPT or YOU? 57.4% of Spirent Communications shares are held by institutional investors. Comparatively, 62.9% of YouGov shares are held by institutional investors. 22.0% of Spirent Communications shares are held by company insiders. Comparatively, 13.3% of YouGov shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term. Which has preferable earnings & valuation, SPT or YOU? Spirent Communications has higher revenue and earnings than YouGov. Spirent Communications is trading at a lower price-to-earnings ratio than YouGov, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioSpirent Communications£471M2.42£16.67M£0.0115,806.45YouGov£383.90M1.02-£2.30M£0.0147,617.14 SummarySpirent Communications beats YouGov on 9 of the 16 factors compared between the two stocks. Get YouGov News Delivered to You Automatically Sign up to receive the latest news and ratings for YOU and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding YOU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart YOU vs. The Competition Export to ExcelMetricYouGovConsulting Services IndustryIndustrials SectorLON ExchangeMarket Cap£390.63M£3.83B£7.73B£2.58BDividend Yield2.54%2.61%4.56%5.30%P/E Ratio47,617.144,780.75314.585,416.77Price / Sales1.02226.56214.5896,853.36Price / Cash29.5031.8327.9027.93Price / Book2.132.844.628.31Net Income-£2.30M£155.55M£798.53M£5.89B7 Day Performance-7.41%0.32%0.74%6.65%1 Month Performance1.01%4.33%1.48%50.75%1 Year Performance-29.97%-2.53%26.59%167.53% YouGov Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)YOUYouGov3.5759 of 5 starsGBX 333.32-5.3%GBX 662.50+98.8%-26.1%£390.63M£383.90M47,617.141,820SPTSpirent Communications2.8369 of 5 starsGBX 195.60flatGBX 236+20.7%+13.1%£1.13B£471M8,810.811,526News CoverageDOCSDr. Martens1.903 of 5 starsGBX 91+1.1%GBX 6,000+6,493.4%+43.8%£878.68M£787.60M18,200.00890Dividend CutGENGenuit Group2.494 of 5 starsGBX 343.50+0.1%GBX 507+47.6%-28.9%£853.81M£561.30M2,582.712,700WIXWickes Group2.0257 of 5 starsGBX 194.20+0.2%GBX 208.33+7.3%+12.9%£451.46M£1.54B2,589.335,930Earnings ReportGap UpSSTScottish Oriental Smaller CosN/AGBX 299.66+0.6%N/A-79.9%£344.96M£38.69M1,076.98320Dividend IncreaseCNICCentralNic GroupN/AN/AN/AN/A£339.82M£790.04M-12,660.00100SRADStelrad Group1.9893 of 5 starsGBX 171+1.5%GBX 200+17.0%+7.2%£217.77M£290.58M1,328.672,960SLPSylvania Platinum2.338 of 5 starsGBX 78.88+0.6%GBX 93+17.9%+69.4%£205.17M£88.50M1,873.63160High Trading VolumeNETNetcall1.5585 of 5 starsGBX 115.980.0%GBX 138.33+19.3%+30.5%£193.42M£43.18M3,815.133,220News CoverageARBBArbuthnot Banking GroupN/AGBX 1,060+1.0%N/A+15.3%£172.99M£227.50M1,057.88799 Related Companies and Tools Related Companies SPT Alternatives DOCS Alternatives GEN Alternatives WIX Alternatives SST Alternatives CNIC Alternatives SRAD Alternatives SLP Alternatives NET Alternatives ARBB Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (LON:YOU) was last updated on 9/15/2025 by MarketBeat.com Staff From Our PartnersWhy Trump’s “Smart Dollar” could rewrite the rulesMUST SEE: Donald Trump's Radical Overhaul of the U.S. Dollar Congress just approved President Trump's lates...Stansberry Research | SponsoredINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredForget AI Stocks — This Device Will REPLACE the MicrochipWhile everyone's chasing the same AI plays, George Gilder is focused on something completely different. 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