YouGov (YOU) Competitors GBX 327 -24.99 (-7.10%) As of 12:39 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsHeadlinesInsider TradesBuy This Stock YOU vs. SPT, DOCS, GEN, WIX, SST, CNIC, SRAD, SLP, NET, and CYNShould you be buying YouGov stock or one of its competitors? The main competitors of YouGov include Spirent Communications (SPT), Dr. Martens (DOCS), Genuit Group (GEN), Wickes Group (WIX), Scottish Oriental Smaller Cos (SST), CentralNic Group (CNIC), Stelrad Group (SRAD), Sylvania Platinum (SLP), Netcall (NET), and CQS Natural Resources Growth and Income (CYN). These companies are all part of the "computer software" industry. YouGov vs. Its Competitors Spirent Communications Dr. Martens Genuit Group Wickes Group Scottish Oriental Smaller Cos CentralNic Group Stelrad Group Sylvania Platinum Netcall CQS Natural Resources Growth and Income Spirent Communications (LON:SPT) and YouGov (LON:YOU) are both small-cap computer software companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, earnings, dividends, institutional ownership, risk, profitability, valuation and media sentiment. Do institutionals and insiders have more ownership in SPT or YOU? 57.4% of Spirent Communications shares are owned by institutional investors. Comparatively, 62.9% of YouGov shares are owned by institutional investors. 22.0% of Spirent Communications shares are owned by company insiders. Comparatively, 13.3% of YouGov shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth. Which has more risk and volatility, SPT or YOU? Spirent Communications has a beta of 0.57, indicating that its stock price is 43% less volatile than the S&P 500. Comparatively, YouGov has a beta of 1.06, indicating that its stock price is 6% more volatile than the S&P 500. Does the media refer more to SPT or YOU? In the previous week, YouGov had 17 more articles in the media than Spirent Communications. MarketBeat recorded 18 mentions for YouGov and 1 mentions for Spirent Communications. Spirent Communications' average media sentiment score of 0.67 beat YouGov's score of -0.05 indicating that Spirent Communications is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Spirent Communications 0 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive YouGov 1 Very Positive mention(s) 8 Positive mention(s) 5 Neutral mention(s) 3 Negative mention(s) 1 Very Negative mention(s) Neutral Do analysts recommend SPT or YOU? Spirent Communications presently has a consensus price target of GBX 236, suggesting a potential upside of 19.92%. YouGov has a consensus price target of GBX 662.50, suggesting a potential upside of 102.60%. Given YouGov's stronger consensus rating and higher probable upside, analysts clearly believe YouGov is more favorable than Spirent Communications.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Spirent Communications 0 Sell rating(s) 1 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.75YouGov 0 Sell rating(s) 0 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 3.00 Which has stronger valuation and earnings, SPT or YOU? Spirent Communications has higher revenue and earnings than YouGov. Spirent Communications is trading at a lower price-to-earnings ratio than YouGov, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioSpirent Communications£471M2.43£16.67M£0.0115,870.97YouGov£383.90M1.00-£2.30M£0.0146,714.29 Is SPT or YOU more profitable? Spirent Communications has a net margin of 2.97% compared to YouGov's net margin of -0.69%. Spirent Communications' return on equity of 3.54% beat YouGov's return on equity.Company Net Margins Return on Equity Return on Assets Spirent Communications2.97% 3.54% 2.77% YouGov -0.69%-1.23%4.89% SummarySpirent Communications beats YouGov on 9 of the 16 factors compared between the two stocks. Get YouGov News Delivered to You Automatically Sign up to receive the latest news and ratings for YOU and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding YOU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart YOU vs. The Competition Export to ExcelMetricYouGovConsulting Services IndustryIndustrials SectorLON ExchangeMarket Cap£383.22M£3.81B£7.75B£2.58BDividend Yield2.54%2.61%4.56%5.30%P/E Ratio46,714.294,702.92312.935,404.14Price / Sales1.00224.78211.3096,701.95Price / Cash29.5031.8327.9027.93Price / Book2.092.824.598.78Net Income-£2.30M£155.55M£798.53M£5.89B7 Day Performance-9.17%-0.19%0.87%0.56%1 Month Performance-0.91%3.78%1.64%44.71%1 Year Performance-31.30%-2.89%26.78%174.02% YouGov Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)YOUYouGov3.5797 of 5 starsGBX 327-7.1%GBX 662.50+102.6%-26.1%£383.22M£383.90M46,714.291,820SPTSpirent Communications2.7952 of 5 starsGBX 196.80-0.1%GBX 236+19.9%+13.1%£1.14B£471M15,870.561,526News CoveragePositive NewsDOCSDr. Martens1.9023 of 5 starsGBX 89.50-0.7%GBX 6,000+6,603.9%+43.8%£864.27M£787.60M17,900.00890Dividend CutGENGenuit Group2.494 of 5 starsGBX 338-0.4%GBX 507+50.0%-28.9%£840.14M£586.70M1,742.272,700WIXWickes Group2.0083 of 5 starsGBX 197.80+1.3%GBX 222.50+12.5%+12.9%£458.21M£1.54B2,637.295,930Earnings ReportGap UpSSTScottish Oriental Smaller CosN/AGBX 297.08+0.4%N/A-79.9%£341.99M£38.69M1,067.72320Dividend IncreaseCNICCentralNic GroupN/AN/AN/AN/A£339.82M£790.04M-12,660.00100SRADStelrad Group1.5753 of 5 starsGBX 172+3.3%GBX 200+16.3%+7.2%£219.05M£283.94M4,410.262,960Gap UpSLPSylvania Platinum2.1269 of 5 starsGBX 75.80-2.3%GBX 90+18.7%+69.4%£197.16M£88.50M1,800.48160NETNetcall1.5846 of 5 starsGBX 116+3.1%GBX 138.33+19.3%+30.5%£193.45M£43.18M3,815.793,220News CoverageCYNCQS Natural Resources Growth and IncomeN/AGBX 272+0.7%N/A+58.8%£174.51M-£3.26M-3,631.5140Positive News Related Companies and Tools Related Companies SPT Alternatives DOCS Alternatives GEN Alternatives WIX Alternatives SST Alternatives CNIC Alternatives SRAD Alternatives SLP Alternatives NET Alternatives CYN Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (LON:YOU) was last updated on 9/15/2025 by MarketBeat.com Staff From Our PartnersOut of 18,347 Cryptocurrencies... 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