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YouGov (YOU) Competitors

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GBX 350 -38.00 (-9.79%)
As of 07/14/2025 12:13 PM Eastern

YOU vs. SPT, GEN, DOCS, WIX, CNIC, SLP, SRAD, NET, GVP, and ARBB

Should you be buying YouGov stock or one of its competitors? The main competitors of YouGov include Spirent Communications (SPT), Genuit Group (GEN), Dr. Martens (DOCS), Wickes Group (WIX), CentralNic Group (CNIC), Sylvania Platinum (SLP), Stelrad Group (SRAD), Netcall (NET), Gabelli Value Plus+ Trust (GVP), and Arbuthnot Banking Group (ARBB). These companies are all part of the "computer software" industry.

YouGov vs. Its Competitors

Spirent Communications (LON:SPT) and YouGov (LON:YOU) are both small-cap computer software companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, media sentiment, risk, institutional ownership, profitability, analyst recommendations, valuation and dividends.

Spirent Communications pays an annual dividend of GBX 6 per share and has a dividend yield of 3.1%. YouGov pays an annual dividend of GBX 9 per share and has a dividend yield of 2.6%. Spirent Communications pays out 324.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. YouGov pays out -458.7% of its earnings in the form of a dividend.

In the previous week, YouGov had 15 more articles in the media than Spirent Communications. MarketBeat recorded 17 mentions for YouGov and 2 mentions for Spirent Communications. YouGov's average media sentiment score of 0.69 beat Spirent Communications' score of 0.34 indicating that YouGov is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Spirent Communications
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
YouGov
4 Very Positive mention(s)
12 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Spirent Communications has higher revenue and earnings than YouGov. YouGov is trading at a lower price-to-earnings ratio than Spirent Communications, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Spirent Communications£561.21M2.50£16.67M£1.85105.57
YouGov£335.28M1.22-£2.30M-£1.96-178.37

Spirent Communications currently has a consensus price target of GBX 236, suggesting a potential upside of 20.84%. YouGov has a consensus price target of GBX 760, suggesting a potential upside of 117.14%. Given YouGov's higher probable upside, analysts plainly believe YouGov is more favorable than Spirent Communications.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Spirent Communications
0 Sell rating(s)
0 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
3.00
YouGov
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00

124.2% of Spirent Communications shares are owned by institutional investors. Comparatively, 59.6% of YouGov shares are owned by institutional investors. 3.3% of Spirent Communications shares are owned by insiders. Comparatively, 10.1% of YouGov shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Spirent Communications has a net margin of 2.97% compared to YouGov's net margin of -0.69%. Spirent Communications' return on equity of 3.54% beat YouGov's return on equity.

Company Net Margins Return on Equity Return on Assets
Spirent Communications2.97% 3.54% 2.77%
YouGov -0.69%-1.23%4.89%

Spirent Communications has a beta of 0.57, indicating that its share price is 43% less volatile than the S&P 500. Comparatively, YouGov has a beta of 1.06, indicating that its share price is 6% more volatile than the S&P 500.

Summary

Spirent Communications beats YouGov on 10 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding YOU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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YOU vs. The Competition

MetricYouGovConsulting Services IndustryIndustrials SectorLON Exchange
Market Cap£409.55M£4.74B£7.55B£3.01B
Dividend Yield2.44%3.15%4.53%5.02%
P/E Ratio-178.37102.2525.10160.66
Price / Sales1.22246.56113.41293,821.64
Price / Cash29.5031.8326.5427.97
Price / Book2.232.794.404.64
Net Income-£2.30M£155.55M£791.65M£5.90B
7 Day Performance-7.89%-0.24%0.96%6.68%
1 Month Performance10.24%1.33%5.79%12.82%
1 Year Performance-23.08%-0.17%27.94%63.21%

YouGov Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
YOU
YouGov
2.9077 of 5 stars
GBX 350
-9.8%
GBX 760
+117.1%
-19.9%£409.55M£335.28M-178.371,820Trending News
Gap Down
SPT
Spirent Communications
2.0254 of 5 stars
GBX 194.78
-0.1%
GBX 236
+21.2%
+7.5%£1.40B£561.21M105.301,526Gap Up
GEN
Genuit Group
2.0149 of 5 stars
GBX 393.97
+0.1%
GBX 535
+35.8%
-19.5%£977.16M£553.28M41.342,700
DOCS
Dr. Martens
3.194 of 5 stars
GBX 76.95
+2.5%
GBX 6,000
+7,697.3%
+4.0%£747.00M£874.20M10.91890News Coverage
Dividend Cut
Gap Down
WIX
Wickes Group
1.9495 of 5 stars
GBX 225.15
+0.3%
GBX 215
-4.5%
+56.4%£533.09M£1.45B18.205,930
CNIC
CentralNic Group
N/AN/AN/AN/A£339.82M£790.04M-12,660.00100
SLP
Sylvania Platinum
3.9284 of 5 stars
GBX 69.40
-0.9%
N/A+9.2%£223.97M£99.97M32.52160
SRAD
Stelrad Group
N/AGBX 164.18
+1.7%
N/A+41.9%£218.11M£306.97M14.112,960Gap Down
NET
Netcall
1.8805 of 5 stars
GBX 114
-0.9%
GBX 130
+14.0%
+23.3%£188.44M£39.16M32.103,220
GVP
Gabelli Value Plus+ Trust
N/AN/AN/AN/A£155.29MN/A0.00310Gap Down
ARBB
Arbuthnot Banking Group
N/AGBX 950
flat
N/A-6.7%£153.77M£239.83M5.03799High Trading Volume

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This page (LON:YOU) was last updated on 7/15/2025 by MarketBeat.com Staff
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