YouGov (YOU) Competitors GBX 253.90 +2.90 (+1.15%) As of 08:34 AM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsHeadlinesInsider TradesBuy This Stock YOU vs. SPT, GEN, DOCS, WIX, CNIC, SST, SLP, SRAD, CYN, and NETShould you be buying YouGov stock or one of its competitors? The main competitors of YouGov include Spirent Communications (SPT), Genuit Group (GEN), Dr. Martens (DOCS), Wickes Group (WIX), CentralNic Group (CNIC), Scottish Oriental Smaller Cos (SST), Sylvania Platinum (SLP), Stelrad Group (SRAD), CQS Natural Resources Growth and Income (CYN), and Netcall (NET). These companies are all part of the "computer software" industry. YouGov vs. Its Competitors Spirent Communications Genuit Group Dr. Martens Wickes Group CentralNic Group Scottish Oriental Smaller Cos Sylvania Platinum Stelrad Group CQS Natural Resources Growth and Income Netcall Spirent Communications (LON:SPT) and YouGov (LON:YOU) are both small-cap computer software companies, but which is the better investment? We will contrast the two companies based on the strength of their valuation, dividends, institutional ownership, risk, media sentiment, earnings, profitability and analyst recommendations. Which has more volatility and risk, SPT or YOU? Spirent Communications has a beta of 0.57, suggesting that its share price is 43% less volatile than the S&P 500. Comparatively, YouGov has a beta of 1.06, suggesting that its share price is 6% more volatile than the S&P 500. Do analysts rate SPT or YOU? Spirent Communications currently has a consensus target price of GBX 207.67, suggesting a potential upside of 4.45%. YouGov has a consensus target price of GBX 471, suggesting a potential upside of 85.51%. Given YouGov's higher probable upside, analysts plainly believe YouGov is more favorable than Spirent Communications.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Spirent Communications 0 Sell rating(s) 1 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.67YouGov 0 Sell rating(s) 1 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.67 Which has higher valuation and earnings, SPT or YOU? Spirent Communications has higher revenue and earnings than YouGov. Spirent Communications is trading at a lower price-to-earnings ratio than YouGov, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioSpirent Communications£471M2.49£16.67M£0.0116,034.27YouGov£383.90M0.78-£2.30M£0.0136,271.29 Do insiders & institutionals believe in SPT or YOU? 57.4% of Spirent Communications shares are held by institutional investors. Comparatively, 62.9% of YouGov shares are held by institutional investors. 22.0% of Spirent Communications shares are held by company insiders. Comparatively, 13.4% of YouGov shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth. Is SPT or YOU more profitable? Spirent Communications has a net margin of 2.97% compared to YouGov's net margin of -0.69%. Spirent Communications' return on equity of 3.54% beat YouGov's return on equity.Company Net Margins Return on Equity Return on Assets Spirent Communications2.97% 3.54% 2.77% YouGov -0.69%-1.23%4.89% Does the media prefer SPT or YOU? In the previous week, YouGov had 38 more articles in the media than Spirent Communications. MarketBeat recorded 41 mentions for YouGov and 3 mentions for Spirent Communications. YouGov's average media sentiment score of 0.14 beat Spirent Communications' score of 0.00 indicating that YouGov is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Spirent Communications 0 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral YouGov 8 Very Positive mention(s) 8 Positive mention(s) 10 Neutral mention(s) 7 Negative mention(s) 3 Very Negative mention(s) Neutral SummarySpirent Communications and YouGov tied by winning 7 of the 14 factors compared between the two stocks. Get YouGov News Delivered to You Automatically Sign up to receive the latest news and ratings for YOU and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding YOU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart YOU vs. The Competition Export to ExcelMetricYouGovConsulting Services IndustryIndustrials SectorLON ExchangeMarket Cap£297.55M£3.51B£7.86B£2.58BDividend Yield3.16%2.66%4.60%5.32%P/E Ratio36,271.293,908.45295.844,426.87Price / Sales0.78204.411,262.13100,566.71Price / Cash29.5031.8328.1627.90Price / Book1.623.924.928.40Net Income-£2.30M£155.55M£791.48M£5.89B7 Day Performance-14.22%-1.07%-0.07%-0.09%1 Month Performance-20.74%-0.41%4.25%2.33%1 Year Performance-38.22%-0.09%28.94%142.03% YouGov Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)YOUYouGov3.8065 of 5 starsGBX 253.90+1.2%GBX 471+85.5%-39.7%£297.55M£383.90M36,271.291,820Trending NewsEarnings ReportAnalyst ForecastInsider TradeSPTSpirent Communications1.1225 of 5 starsGBX 198.20flatGBX 207.67+4.8%+13.2%£1.17B£471M15,983.871,526GENGenuit Group2.6921 of 5 starsGBX 362.50-0.1%GBX 517.75+42.8%-24.0%£901.04M£586.70M1,868.562,700News CoverageDOCSDr. Martens1.992 of 5 starsGBX 91.22+1.1%GBX 6,000+6,477.5%+63.2%£880.88M£787.60M18,244.00890Positive NewsDividend CutWIXWickes Group1.3415 of 5 starsGBX 221.18-0.1%GBX 215-2.8%+33.9%£498.39M£1.58B2,328.165,930CNICCentralNic GroupN/AN/AN/AN/A£339.82M£790.04M-12,660.00100SSTScottish Oriental Smaller CosN/AGBX 280-0.7%N/A-80.9%£320.59M£38.69M1,006.33320Dividend IncreaseHigh Trading VolumeSLPSylvania Platinum2.1784 of 5 starsGBX 93.86+2.0%GBX 90-4.1%+101.8%£244.14M£104.23M1,214.23160News CoverageSRADStelrad Group1.5925 of 5 starsGBX 165-0.9%GBX 200+21.2%+10.6%£210.13M£283.94M4,230.772,960Gap UpCYNCQS Natural Resources Growth and IncomeN/AGBX 326.43+2.7%N/A+65.4%£209.84M-£3.26M-4,358.2040Positive NewsNETNetcall2.2069 of 5 starsGBX 120-0.8%GBX 138.33+15.3%+23.7%£200.12M£43.18M3,947.373,220 Related Companies and Tools Related Companies SPT Alternatives GEN Alternatives DOCS Alternatives WIX Alternatives CNIC Alternatives SST Alternatives SLP Alternatives SRAD Alternatives CYN Alternatives NET Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (LON:YOU) was last updated on 10/16/2025 by MarketBeat.com Staff From Our PartnersBuilding The Infrastructure for the Coming Financial ResetWhile China pushes nearly $1 trillion through its new digital currency, one emerging company is quietly buildi...Intellistake | SponsoredOptions Pro Reveals His #1 Retirement Income TradeIf you can be at your computer between 9 a.m. and 10:45 a.m. on most weekdays, I’ll show you a simple trading ...Base Camp Trading | SponsoredURGENT: The Market's 3 Red Flags Are FlashingHere’s the uncomfortable truth: The smartest investors in the world are already preparing for a crash befor...StockEarnings | SponsoredOctober 16 Changes the Microchip Game — and InvestingWhile everyone's chasing the same AI plays, George Gilder is focused on something completely different. 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