YouGov (YOU) Competitors GBX 298 +1.00 (+0.34%) As of 10/3/2025 11:50 AM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsHeadlinesInsider TradesBuy This Stock YOU vs. SPT, DOCS, GEN, WIX, CNIC, SST, SLP, SRAD, NET, and CYNShould you be buying YouGov stock or one of its competitors? The main competitors of YouGov include Spirent Communications (SPT), Dr. Martens (DOCS), Genuit Group (GEN), Wickes Group (WIX), CentralNic Group (CNIC), Scottish Oriental Smaller Cos (SST), Sylvania Platinum (SLP), Stelrad Group (SRAD), Netcall (NET), and CQS Natural Resources Growth and Income (CYN). These companies are all part of the "computer software" industry. YouGov vs. Its Competitors Spirent Communications Dr. Martens Genuit Group Wickes Group CentralNic Group Scottish Oriental Smaller Cos Sylvania Platinum Stelrad Group Netcall CQS Natural Resources Growth and Income YouGov (LON:YOU) and Spirent Communications (LON:SPT) are both small-cap computer software companies, but which is the better stock? We will compare the two companies based on the strength of their risk, valuation, dividends, analyst recommendations, profitability, media sentiment, institutional ownership and earnings. Does the media favor YOU or SPT? In the previous week, YouGov had 18 more articles in the media than Spirent Communications. MarketBeat recorded 20 mentions for YouGov and 2 mentions for Spirent Communications. Spirent Communications' average media sentiment score of 0.30 beat YouGov's score of -0.08 indicating that Spirent Communications is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment YouGov 3 Very Positive mention(s) 8 Positive mention(s) 2 Neutral mention(s) 2 Negative mention(s) 5 Very Negative mention(s) Neutral Spirent Communications 0 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Which has more risk and volatility, YOU or SPT? YouGov has a beta of 1.06, meaning that its share price is 6% more volatile than the S&P 500. Comparatively, Spirent Communications has a beta of 0.57, meaning that its share price is 43% less volatile than the S&P 500. Which has better valuation and earnings, YOU or SPT? Spirent Communications has higher revenue and earnings than YouGov. Spirent Communications is trading at a lower price-to-earnings ratio than YouGov, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioYouGov£383.90M0.91-£2.30M£0.0142,571.43Spirent Communications£471M2.48£16.67M£0.0115,991.94 Is YOU or SPT more profitable? Spirent Communications has a net margin of 2.97% compared to YouGov's net margin of -0.69%. Spirent Communications' return on equity of 3.54% beat YouGov's return on equity.Company Net Margins Return on Equity Return on Assets YouGov-0.69% -1.23% 4.89% Spirent Communications 2.97%3.54%2.77% Do analysts rate YOU or SPT? YouGov currently has a consensus price target of GBX 662.50, indicating a potential upside of 122.32%. Spirent Communications has a consensus price target of GBX 207.67, indicating a potential upside of 4.72%. Given YouGov's stronger consensus rating and higher possible upside, research analysts clearly believe YouGov is more favorable than Spirent Communications.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score YouGov 0 Sell rating(s) 0 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 3.00Spirent Communications 0 Sell rating(s) 1 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.67 Do institutionals and insiders believe in YOU or SPT? 62.9% of YouGov shares are owned by institutional investors. Comparatively, 57.4% of Spirent Communications shares are owned by institutional investors. 13.4% of YouGov shares are owned by insiders. Comparatively, 22.0% of Spirent Communications shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term. SummarySpirent Communications beats YouGov on 8 of the 15 factors compared between the two stocks. Get YouGov News Delivered to You Automatically Sign up to receive the latest news and ratings for YOU and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding YOU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart YOU vs. The Competition Export to ExcelMetricYouGovConsulting Services IndustryIndustrials SectorLON ExchangeMarket Cap£348.06M£3.51B£8.01B£2.59BDividend Yield3.03%2.61%4.57%5.30%P/E Ratio42,571.434,349.36305.674,424.90Price / Sales0.91209.861,355.8099,677.99Price / Cash29.5031.8328.3527.90Price / Book1.903.954.968.04Net Income-£2.30M£155.55M£796.44M£5.89B7 Day Performance2.41%0.82%1.93%4.35%1 Month Performance-17.57%-1.23%4.59%6.26%1 Year Performance-31.49%-1.74%30.20%143.90% YouGov Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)YOUYouGov3.7484 of 5 starsGBX 298+0.3%GBX 662.50+122.3%-31.5%£348.06M£383.90M42,571.431,820Trending NewsGap UpSPTSpirent Communications1.8334 of 5 starsGBX 195.60-0.2%GBX 207.67+6.2%+16.0%£1.14B£471M15,774.351,526News CoverageDOCSDr. Martens2.0504 of 5 starsGBX 91.73-0.8%GBX 6,000+6,440.8%+65.1%£885.83M£787.60M18,346.40890Positive NewsDividend CutGENGenuit Group3.4292 of 5 starsGBX 340.25+0.1%GBX 507+49.0%-22.9%£845.73M£586.70M1,753.872,700Analyst ForecastGap UpWIXWickes Group2.2445 of 5 starsGBX 215.94+0.2%GBX 215-0.4%+35.6%£500.24M£1.54B2,879.205,930Positive NewsEarnings ReportCNICCentralNic GroupN/AN/AN/AN/A£339.82M£790.04M-12,660.00100SSTScottish Oriental Smaller CosN/AGBX 281.19-0.6%N/A-81.6%£323.70M£38.69M1,010.61320Dividend IncreaseHigh Trading VolumeSLPSylvania Platinum1.313 of 5 starsGBX 85.24+0.3%GBX 90+5.6%+89.2%£221.72M£104.23M2,024.70160SRADStelrad Group1.4337 of 5 starsGBX 164+0.9%GBX 200+22.0%+5.8%£208.86M£283.94M4,205.132,960NETNetcall1.2321 of 5 starsGBX 121+0.8%GBX 138.33+14.3%+47.0%£201.79M£43.18M3,980.263,220News CoverageCYNCQS Natural Resources Growth and IncomeN/AGBX 300.46+0.5%N/A+68.5%£192.77M-£3.26M-4,011.4840News CoveragePositive News Related Companies and Tools Related Companies SPT Alternatives DOCS Alternatives GEN Alternatives WIX Alternatives CNIC Alternatives SST Alternatives SLP Alternatives SRAD Alternatives NET Alternatives CYN Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (LON:YOU) was last updated on 10/5/2025 by MarketBeat.com Staff From Our PartnersMagnificent 7 being replaced by the “Hidden 7”?BULLISH: It's time to buy this 'hidden' AI stock An award-winning stock-rating system has turned BULLISH on...Chaikin Analytics | Sponsored$100 Trillion “AI Metal” Found in American Ghost TownJeff Brown recently traveled to a ghost town in the middle of an American desert… To investigate what could...Brownstone Research | SponsoredU.S. Government Sparking Crypto RallyU.S. Puts GDP on the Blockchain Could this spark the next crypto supercycle? 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