NASDAQ:AAPL - Apple Price Target & Analyst Ratings Sign in or create an account to add this stock to your watchlist. Get Started $193.53 +2.12 (+1.11 %) (As of 11/16/2018 04:00 PM ET)Previous Close$191.41Today's Range$189.46 - $194.969552-Week Range$150.24 - $233.47Volume33.13 million shsAverage Volume32.56 million shsMarket Capitalization$944.84 billionP/E Ratio16.25Dividend Yield1.56%Beta1.26 ProfileDiscussionAnalyst RatingsChartDividendEarningsFinancialsInsider TradesInstitutional OwnershipHeadlinesOptions ChainSEC FilingsSocial Media Share on FacebookShare on TwitterShare on LinkedInShare on RedditShare on StocktwitsPrint this articleShare by Email Analyst Ratings Apple (NASDAQ:AAPL) Price Target and Consensus Rating (How are Consensus Ratings Calculated?) MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0-1.5 = Sell, 1.5-2.5 = Hold, 2.5-3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.47 Wall Street analysts have issued ratings and price targets for Apple in the last 12 months. Their average twelve-month price target is $224.4474, suggesting that the stock has a possible upside of 15.98%. The high price target for AAPL is $310.00 and the low price target for AAPL is $26.00. There are currently 3 sell ratings, 20 hold ratings and 24 buy ratings for the stock, resulting in a consensus rating of "Hold."Today30 Days Ago90 Days Ago180 Days AgoConsensus Rating: HoldHoldBuyBuyConsensus Rating Score: 2.452.492.642.68Ratings Breakdown: 3 Sell Rating(s)20 Hold Rating(s)24 Buy Rating(s)0 Strong Buy Rating(s)3 Sell Rating(s)18 Hold Rating(s)26 Buy Rating(s)0 Strong Buy Rating(s)1 Sell Rating(s)15 Hold Rating(s)27 Buy Rating(s)1 Strong Buy Rating(s)1 Sell Rating(s)15 Hold Rating(s)29 Buy Rating(s)2 Strong Buy Rating(s)Consensus Price Target: $224.4474$226.7632$221.15$204.80Price Target Upside: 15.98% upside4.97% upside5.85% upside16.38% upsideApple (NASDAQ:AAPL) Consensus Price Target History Apple (NASDAQ:AAPL) Analyst Ratings History Show: Only the Most Recent Rating From Each Brokerage All Ratings For This Stock DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails11/15/2018Morgan StanleyReiterated RatingOverweight ➝ Overweight$253.00Low11/14/2018GuggenheimDowngradeBuy ➝ NeutralHigh11/13/2018Goldman Sachs GroupSet Price TargetNeutral$222.00 ➝ $209.00Low11/12/2018Sanford C. BernsteinSet Price TargetNeutral$210.00Low11/12/2018JPMorgan Chase & Co.Set Price TargetBuy$270.00 ➝ $266.00Medium11/12/2018UBS GroupLower Price TargetBuy ➝ Buy ➝ High11/5/2018Rosenblatt SecuritiesDowngradeHold$200.00Low11/5/2018MacquarieReiterated RatingBuy$222.00Medium11/5/2018NomuraReiterated RatingNeutral$185.00High11/2/2018Robert W. BairdLower Price TargetOutperform ➝ Outperform$235.00 ➝ $230.00N/A11/2/2018CitigroupLower Price TargetBuy ➝ Buy$265.00 ➝ $240.00N/A11/2/2018BMO Capital MarketsLower Price TargetMarket Perform ➝ Market Perform$219.00 ➝ $213.00N/A11/2/2018Royal Bank of CanadaLower Price TargetOutperform$240.00Medium11/2/2018WedbushUpgradeOutperform$310.00Low11/2/2018Maxim GroupReiterated RatingHold ➝ Hold$221.00 ➝ $212.00Medium11/2/2018Bank of AmericaDowngradeBuy ➝ NeutralMedium10/29/2018Wells Fargo & CoReiterated RatingNeutral$210.00High10/29/2018Jefferies Financial GroupInitiated CoverageBuy ➝ Buy$265.00High10/9/2018Vertical GroupInitiated CoverageSellMedium10/1/2018OppenheimerReiterated RatingNeutralLow9/26/2018Cleveland ResearchReiterated RatingBuyMedium9/18/2018New Street ResearchReiterated RatingSellLow9/14/2018Monness Crespi & HardtBoost Price TargetBuy$275.00 ➝ $300.00Low9/14/2018Independent ResearchSet Price TargetBuy$270.00Low9/13/2018Deutsche BankBoost Price TargetHold$205.00Medium9/13/2018MorningstarSet Price TargetNeutral$200.00Low9/13/2018Needham & Company LLCBoost Price TargetBuy ➝ Buy$220.00 ➝ $260.00Medium9/11/2018S&P Equity ResearchBoost Price TargetUnderweight ➝ In-Line$250.00High9/10/2018Loop CapitalBoost Price TargetBuy ➝ Buy$256.00Medium9/7/2018Piper Jaffray CompaniesBoost Price TargetOverweight$218.00 ➝ $250.00Low9/5/2018DA DavidsonReiterated RatingBuy ➝ Buy$230.00 ➝ $265.00Low9/4/2018Cascend SecuritiesBoost Price TargetBuy$230.00 ➝ $250.00Low9/4/2018Canaccord GenuityReiterated RatingBuy ➝ Buy$220.00 ➝ $250.00Low9/3/2018DZ BankReiterated RatingBuyLow8/30/2018Tigress FinancialReiterated RatingBuyMedium8/30/2018HSBCSet Price TargetBuy$205.00Medium8/1/2018BTIG ResearchUpgradeBuy$207.00 ➝ $235.00High8/1/2018Atlantic SecuritiesReiterated RatingNeutral$205.00Medium6/26/2018BarclaysBoost Price TargetEqual Weight$161.00 ➝ $175.00Low6/8/2018ArgusBoost Price TargetBuy ➝ Buy$210.00 ➝ $225.00Low2/16/2018Raymond JamesReiterated RatingMkt Perform ➝ Market PerformLow2/4/2018KeyCorpReiterated RatingEqual WeightHigh2/2/2018William BlairReiterated RatingOutperformHigh1/19/2018MizuhoReiterated RatingNeutral ➝ Neutral$160.00 ➝ $175.00Low1/17/2018Longbow ResearchDowngradeBuy ➝ NeutralMedium12/19/2017InstinetDowngradeBuy ➝ Neutral$175.00Low12/13/2017Stifel NicolausReiterated RatingBuy ➝ Sell$22.00 ➝ $26.00Low10/30/2017Drexel HamiltonReiterated RatingBuy$208.00N/A10/16/2017Pacific CrestUpgradeSector Weight ➝ Overweight$187.00N/A9/13/2017Hilliard LyonsReiterated RatingBuy$182.00 ➝ $999.00Low8/3/2017FBN SecuritiesReiterated RatingBuy$160.00 ➝ $180.00Low8/2/2017Credit Suisse GroupReiterated RatingOutperform ➝ Outperform$170.00 ➝ $175.00High6/16/2017CowenReiterated RatingOutperform$160.00Low5/22/2017Keefe, Bruyette & WoodsSet Price TargetBuy$170.00Low3/28/2017FBR & CoReiterated RatingOutperform$155.00Medium3/6/2017BlueFin ResearchPositiveN/A2/1/2017BGC FinancialUpgradeSell ➝ Hold$125.00N/A1/12/2017CLSAReiterated RatingBuyN/A1/6/2017Brean CapitalReiterated RatingBuyN/A12/7/2016OTR GlobalDowngradePositiveN/A(Data available from 11/17/2016 forward) This page was last updated on 11/17/2018 by MarketBeat.com StaffFeatured Article: How are institutional investors different from individual investors?