Baozun (BZUN) Competitors $2.63 -0.08 (-2.95%) Closing price 08/1/2025 04:00 PM EasternExtended Trading$2.68 +0.04 (+1.71%) As of 08/1/2025 04:36 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock BZUN vs. JMIA, BYON, HNST, ARKO, DDL, ZKH, BWMX, SGU, LE, and HVT.AShould you be buying Baozun stock or one of its competitors? The main competitors of Baozun include Jumia Technologies (JMIA), Beyond (BYON), Honest (HNST), ARKO (ARKO), Dingdong (Cayman) (DDL), ZKH Group (ZKH), Betterware de México, S.A.P.I. de C.V. (BWMX), Star Group (SGU), Lands' End (LE), and Haverty Furniture Companies (HVT.A). These companies are all part of the "retail" industry. Baozun vs. Its Competitors Jumia Technologies Beyond Honest ARKO Dingdong (Cayman) ZKH Group Betterware de México, S.A.P.I. de C.V. Star Group Lands' End Haverty Furniture Companies Jumia Technologies (NYSE:JMIA) and Baozun (NASDAQ:BZUN) are both small-cap retail companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, profitability, risk, earnings, institutional ownership, media sentiment, analyst recommendations and dividends. Do institutionals & insiders have more ownership in JMIA or BZUN? 16.5% of Jumia Technologies shares are owned by institutional investors. Comparatively, 47.3% of Baozun shares are owned by institutional investors. 1.9% of Jumia Technologies shares are owned by insiders. Comparatively, 59.2% of Baozun shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term. Does the media refer more to JMIA or BZUN? In the previous week, Jumia Technologies had 3 more articles in the media than Baozun. MarketBeat recorded 3 mentions for Jumia Technologies and 0 mentions for Baozun. Jumia Technologies' average media sentiment score of 0.50 beat Baozun's score of 0.00 indicating that Jumia Technologies is being referred to more favorably in the media. Company Overall Sentiment Jumia Technologies Neutral Baozun Neutral Which has better earnings and valuation, JMIA or BZUN? Baozun has higher revenue and earnings than Jumia Technologies. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioJumia Technologies$167.49M3.25-$99.09MN/AN/ABaozun$1.29B0.12-$18.68M-$0.43-6.12 Is JMIA or BZUN more profitable? Baozun has a net margin of -1.93% compared to Jumia Technologies' net margin of -48.53%. Baozun's return on equity of -4.46% beat Jumia Technologies' return on equity.Company Net Margins Return on Equity Return on Assets Jumia Technologies-48.53% -106.58% -40.73% Baozun -1.93%-4.46%-1.84% Which has more risk & volatility, JMIA or BZUN? Jumia Technologies has a beta of 2.36, indicating that its share price is 136% more volatile than the S&P 500. Comparatively, Baozun has a beta of 0.28, indicating that its share price is 72% less volatile than the S&P 500. Do analysts recommend JMIA or BZUN? Jumia Technologies currently has a consensus price target of $7.88, indicating a potential upside of 76.97%. Baozun has a consensus price target of $3.20, indicating a potential upside of 21.67%. Given Jumia Technologies' higher possible upside, research analysts plainly believe Jumia Technologies is more favorable than Baozun.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Jumia Technologies 0 Sell rating(s) 1 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.50Baozun 0 Sell rating(s) 1 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.50 SummaryBaozun beats Jumia Technologies on 7 of the 12 factors compared between the two stocks. Get Baozun News Delivered to You Automatically Sign up to receive the latest news and ratings for BZUN and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding BZUN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BZUN vs. The Competition Export to ExcelMetricBaozunIT Services IndustryComputer SectorNASDAQ ExchangeMarket Cap$156.50M$16.38B$29.22B$9.53BDividend YieldN/A1.69%3.09%4.08%P/E Ratio-6.1236.8848.0923.80Price / Sales0.1212.161,529.7188.12Price / Cash17.9524.5438.0757.96Price / Book0.254.567.415.55Net Income-$18.68M$434.10M$782.10M$259.03M7 Day Performance-6.07%-9.20%-3.62%-4.56%1 Month Performance1.15%-8.14%-0.08%4.49%1 Year Performance15.35%12.01%52,642.37%18.05% Baozun Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BZUNBaozun1.9034 of 5 stars$2.63-3.0%$3.20+21.7%+14.8%$156.50M$1.29B-6.127,650News CoverageJMIAJumia Technologies1.9364 of 5 stars$4.95+2.1%$7.88+59.1%-59.9%$593.95M$167.49M0.002,163Upcoming EarningsBYONBeyond0.9607 of 5 stars$10.34+2.5%$8.86-14.3%-23.5%$581.99M$1.39B0.001,050Earnings ReportAnalyst ForecastHNSTHonest2.7817 of 5 stars$4.84-2.2%$7.70+59.1%+24.4%$545.67M$378.34M0.00190News CoverageUpcoming EarningsAnalyst ForecastHigh Trading VolumeARKOARKO3.4486 of 5 stars$4.54-2.6%$7.35+61.9%-37.9%$534.41M$8.73B155.3311,772Upcoming EarningsDDLDingdong (Cayman)N/A$2.15-3.6%N/A+16.2%$526.79M$3.21B14.333,120Upcoming EarningsZKHZKH Group2.3591 of 5 stars$3.03-0.3%$4.00+32.0%+6.0%$492.19M$1.20B-14.433,262Positive NewsBWMXBetterware de México, S.A.P.I. de C.V.3.218 of 5 stars$12.52+14.2%N/A-11.4%$467.25M$14.17B8.941,270High Trading VolumeSGUStar Group3.3778 of 5 stars$11.83-1.0%N/A+10.3%$413.06M$1.77B7.943,039Positive NewsUpcoming EarningsLELands' End0.8805 of 5 stars$12.76-1.0%N/A-32.4%$392.79M$1.36B98.164,400Positive NewsHVT.AHaverty Furniture CompaniesN/A$21.98+5.4%N/A-25.5%$342.12M$722.90M17.442,840News CoverageEarnings ReportGap Down Related Companies and Tools Related Companies Jumia Technologies Competitors Beyond Competitors Honest Competitors ARKO Competitors Dingdong (Cayman) Competitors ZKH Group Competitors Betterware de México, S.A.P.I. de C.V. 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