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Baozun (BZUN) Competitors

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$2.78 0.00 (0.00%)
Closing price 07/2/2026 04:00 PM Eastern
Extended Trading
$2.87 +0.09 (+3.38%)
As of 07/2/2026 07:55 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

BZUN vs. MYTE, LUXE, NEGG, DNUT, and SFIX

Should you buy Baozun stock or one of its competitors? MarketBeat compares Baozun with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Baozun include MYT Netherlands Parent B.V. (MYTE), LuxExperience B.V. (LUXE), Newegg Commerce (NEGG), Krispy Kreme (DNUT), and Stitch Fix (SFIX). These companies are all part of the "retail" industry.

How does Baozun compare to MYT Netherlands Parent B.V.?

MYT Netherlands Parent B.V. (NYSE:MYTE) and Baozun (NASDAQ:BZUN) are both small-cap retail companies, but which is the better investment? We will compare the two companies based on the strength of their analyst recommendations, valuation, profitability, media sentiment, dividends, earnings, institutional ownership and risk.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MYT Netherlands Parent B.V.
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Baozun
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

MYT Netherlands Parent B.V. has higher earnings, but lower revenue than Baozun. MYT Netherlands Parent B.V. is trading at a lower price-to-earnings ratio than Baozun, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
MYT Netherlands Parent B.V.$881.44M0.78-$26.95M-$0.43N/A
Baozun$1.42B0.11-$34.62M-$0.45N/A

10.1% of MYT Netherlands Parent B.V. shares are owned by institutional investors. Comparatively, 47.3% of Baozun shares are owned by institutional investors. 1.9% of MYT Netherlands Parent B.V. shares are owned by insiders. Comparatively, 59.2% of Baozun shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Baozun has a net margin of -1.80% compared to MYT Netherlands Parent B.V.'s net margin of -3.98%. Baozun's return on equity of 1.68% beat MYT Netherlands Parent B.V.'s return on equity.

Company Net Margins Return on Equity Return on Assets
MYT Netherlands Parent B.V.-3.98% -5.88% -3.63%
Baozun -1.80%1.68%0.88%

MYT Netherlands Parent B.V. has a beta of 1.08, indicating that its stock price is 8% more volatile than the broader market. Comparatively, Baozun has a beta of 0.48, indicating that its stock price is 52% less volatile than the broader market.

In the previous week, Baozun had 1 more articles in the media than MYT Netherlands Parent B.V.. MarketBeat recorded 1 mentions for Baozun and 0 mentions for MYT Netherlands Parent B.V.. Baozun's average media sentiment score of 0.94 beat MYT Netherlands Parent B.V.'s score of 0.00 indicating that Baozun is being referred to more favorably in the news media.

Company Overall Sentiment
MYT Netherlands Parent B.V. Neutral
Baozun Positive

Summary

Baozun beats MYT Netherlands Parent B.V. on 10 of the 14 factors compared between the two stocks.

How does Baozun compare to LuxExperience B.V.?

Baozun (NASDAQ:BZUN) and LuxExperience B.V. (NYSE:LUXE) are both small-cap retail companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, analyst recommendations, media sentiment, risk, profitability, earnings, valuation and dividends.

47.3% of Baozun shares are owned by institutional investors. Comparatively, 10.1% of LuxExperience B.V. shares are owned by institutional investors. 59.2% of Baozun shares are owned by company insiders. Comparatively, 1.9% of LuxExperience B.V. shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Baozun has a beta of 0.48, indicating that its stock price is 52% less volatile than the broader market. Comparatively, LuxExperience B.V. has a beta of 1.07, indicating that its stock price is 7% more volatile than the broader market.

LuxExperience B.V. has lower revenue, but higher earnings than Baozun. Baozun is trading at a lower price-to-earnings ratio than LuxExperience B.V., indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Baozun$1.42B0.11-$34.62M-$0.45N/A
LuxExperience B.V.$1.37B0.50$620.57M$4.091.96

LuxExperience B.V. has a consensus price target of $9.50, indicating a potential upside of 18.35%. Given LuxExperience B.V.'s stronger consensus rating and higher probable upside, analysts plainly believe LuxExperience B.V. is more favorable than Baozun.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Baozun
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
LuxExperience B.V.
1 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.17

LuxExperience B.V. has a net margin of 17.93% compared to Baozun's net margin of -1.80%. LuxExperience B.V.'s return on equity of 35.63% beat Baozun's return on equity.

Company Net Margins Return on Equity Return on Assets
Baozun-1.80% 1.68% 0.88%
LuxExperience B.V. 17.93%35.63%21.07%

In the previous week, Baozun had 1 more articles in the media than LuxExperience B.V.. MarketBeat recorded 1 mentions for Baozun and 0 mentions for LuxExperience B.V.. Baozun's average media sentiment score of 0.94 beat LuxExperience B.V.'s score of 0.00 indicating that Baozun is being referred to more favorably in the media.

Company Overall Sentiment
Baozun Positive
LuxExperience B.V. Neutral

Summary

LuxExperience B.V. beats Baozun on 11 of the 16 factors compared between the two stocks.

How does Baozun compare to Newegg Commerce?

Baozun (NASDAQ:BZUN) and Newegg Commerce (NASDAQ:NEGG) are both small-cap retail companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, dividends, risk, valuation, analyst recommendations, profitability, media sentiment and earnings.

Newegg Commerce has lower revenue, but higher earnings than Baozun.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Baozun$1.42B0.11-$34.62M-$0.45N/A
Newegg Commerce$1.44M393.87-$4.88MN/AN/A

Newegg Commerce has a net margin of 0.00% compared to Baozun's net margin of -1.80%. Baozun's return on equity of 1.68% beat Newegg Commerce's return on equity.

Company Net Margins Return on Equity Return on Assets
Baozun-1.80% 1.68% 0.88%
Newegg Commerce N/A N/A N/A

In the previous week, Newegg Commerce had 1 more articles in the media than Baozun. MarketBeat recorded 2 mentions for Newegg Commerce and 1 mentions for Baozun. Baozun's average media sentiment score of 0.94 beat Newegg Commerce's score of -1.03 indicating that Baozun is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Baozun
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Newegg Commerce
0 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Negative

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Baozun
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
Newegg Commerce
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Baozun has a beta of 0.48, indicating that its share price is 52% less volatile than the broader market. Comparatively, Newegg Commerce has a beta of 3.4, indicating that its share price is 240% more volatile than the broader market.

47.3% of Baozun shares are owned by institutional investors. Comparatively, 0.5% of Newegg Commerce shares are owned by institutional investors. 59.2% of Baozun shares are owned by company insiders. Comparatively, 22.9% of Newegg Commerce shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Summary

Baozun beats Newegg Commerce on 7 of the 12 factors compared between the two stocks.

How does Baozun compare to Krispy Kreme?

Krispy Kreme (NASDAQ:DNUT) and Baozun (NASDAQ:BZUN) are both small-cap retail companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, risk, profitability, analyst recommendations, valuation, earnings and dividends.

Baozun has lower revenue, but higher earnings than Krispy Kreme. Baozun is trading at a lower price-to-earnings ratio than Krispy Kreme, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Krispy Kreme$1.52B0.40-$515.77M-$2.99N/A
Baozun$1.42B0.11-$34.62M-$0.45N/A

Krispy Kreme presently has a consensus target price of $4.63, indicating a potential upside of 31.77%. Given Krispy Kreme's stronger consensus rating and higher probable upside, research analysts plainly believe Krispy Kreme is more favorable than Baozun.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Krispy Kreme
3 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00
Baozun
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

Baozun has a net margin of -1.80% compared to Krispy Kreme's net margin of -33.36%. Baozun's return on equity of 1.68% beat Krispy Kreme's return on equity.

Company Net Margins Return on Equity Return on Assets
Krispy Kreme-33.36% -4.34% -1.15%
Baozun -1.80%1.68%0.88%

In the previous week, Krispy Kreme had 9 more articles in the media than Baozun. MarketBeat recorded 10 mentions for Krispy Kreme and 1 mentions for Baozun. Baozun's average media sentiment score of 0.94 beat Krispy Kreme's score of 0.72 indicating that Baozun is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Krispy Kreme
4 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Baozun
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

81.7% of Krispy Kreme shares are owned by institutional investors. Comparatively, 47.3% of Baozun shares are owned by institutional investors. 1.6% of Krispy Kreme shares are owned by insiders. Comparatively, 59.2% of Baozun shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Krispy Kreme has a beta of 1.26, indicating that its stock price is 26% more volatile than the broader market. Comparatively, Baozun has a beta of 0.48, indicating that its stock price is 52% less volatile than the broader market.

Summary

Krispy Kreme beats Baozun on 9 of the 16 factors compared between the two stocks.

How does Baozun compare to Stitch Fix?

Baozun (NASDAQ:BZUN) and Stitch Fix (NASDAQ:SFIX) are both small-cap retail companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, earnings, media sentiment, analyst recommendations, valuation, profitability, dividends and risk.

Stitch Fix has lower revenue, but higher earnings than Baozun. Stitch Fix is trading at a lower price-to-earnings ratio than Baozun, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Baozun$1.42B0.11-$34.62M-$0.45N/A
Stitch Fix$1.27B0.40-$28.74M-$0.08N/A

Stitch Fix has a net margin of -1.43% compared to Baozun's net margin of -1.80%. Baozun's return on equity of 1.68% beat Stitch Fix's return on equity.

Company Net Margins Return on Equity Return on Assets
Baozun-1.80% 1.68% 0.88%
Stitch Fix -1.43%-9.35%-3.78%

In the previous week, Stitch Fix had 12 more articles in the media than Baozun. MarketBeat recorded 13 mentions for Stitch Fix and 1 mentions for Baozun. Baozun's average media sentiment score of 0.94 beat Stitch Fix's score of 0.41 indicating that Baozun is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Baozun
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Stitch Fix
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

47.3% of Baozun shares are held by institutional investors. Comparatively, 71.0% of Stitch Fix shares are held by institutional investors. 59.2% of Baozun shares are held by company insiders. Comparatively, 16.1% of Stitch Fix shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Baozun has a beta of 0.48, suggesting that its share price is 52% less volatile than the broader market. Comparatively, Stitch Fix has a beta of 2.26, suggesting that its share price is 126% more volatile than the broader market.

Stitch Fix has a consensus target price of $5.13, indicating a potential upside of 33.46%. Given Stitch Fix's stronger consensus rating and higher probable upside, analysts plainly believe Stitch Fix is more favorable than Baozun.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Baozun
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
Stitch Fix
1 Sell rating(s)
4 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

Stitch Fix beats Baozun on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BZUN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BZUN vs. The Competition

MetricBaozunIT Services IndustryComputer SectorNASDAQ Exchange
Market Cap$161.53M$12.09B$38.30B$12.47B
Dividend YieldN/A2.75%3.17%6.51%
P/E Ratio-6.1846.4578.9324.70
Price / Sales0.118.33605.36116.03
Price / Cash4.5723.5445.6257.09
Price / Book0.213.269.556.46
Net Income-$34.62M$534.00M$1.07B$337.01M
7 Day Performance0.36%3.99%1.03%1.69%
1 Month Performance3.93%-6.44%-3.13%0.67%
1 Year Performance6.72%-25.57%143.62%23.93%

Baozun Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BZUN
Baozun
2.3572 of 5 stars
$2.78
flat
N/A+6.7%$161.53M$1.42BN/A6,762
MYTE
MYT Netherlands Parent B.V.
N/A$7.50
flat
N/A+5.5%$642.74M$881.44MN/A1,240
LUXE
LuxExperience B.V.
2.9677 of 5 stars
$7.44
-0.8%
$9.50
+27.7%
N/A$637.52M$1.37B1.824,262
NEGG
Newegg Commerce
0.4099 of 5 stars
$16.38
-3.3%
N/A-8.5%$623.11M$1.40BN/A2,200
DNUT
Krispy Kreme
4.1719 of 5 stars
$3.53
+1.7%
$4.63
+31.0%
+6.2%$608.57M$1.51BN/A17,000

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This page (NASDAQ:BZUN) was last updated on 7/4/2026 by MarketBeat.com Staff.
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