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Baozun (BZUN) Competitors

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$4.46 +0.49 (+12.34%)
Closing price 09/11/2025 04:00 PM Eastern
Extended Trading
$4.90 +0.44 (+9.87%)
As of 06:19 AM Eastern
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BZUN vs. SFIX, DNUT, ARKO, BYON, BWMX, DDL, ZKH, HNST, LE, and SGU

Should you be buying Baozun stock or one of its competitors? The main competitors of Baozun include Stitch Fix (SFIX), Krispy Kreme (DNUT), ARKO (ARKO), Beyond (BYON), Betterware de Mexico SAPI de C (BWMX), Dingdong (Cayman) (DDL), ZKH Group (ZKH), Honest (HNST), Lands' End (LE), and Star Group (SGU). These companies are all part of the "retail" industry.

Baozun vs. Its Competitors

Stitch Fix (NASDAQ:SFIX) and Baozun (NASDAQ:BZUN) are both small-cap retail companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, valuation, dividends, media sentiment, earnings, analyst recommendations, profitability and risk.

Stitch Fix presently has a consensus target price of $5.67, suggesting a potential downside of 2.30%. Baozun has a consensus target price of $4.20, suggesting a potential downside of 5.83%. Given Stitch Fix's higher possible upside, equities research analysts plainly believe Stitch Fix is more favorable than Baozun.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Stitch Fix
0 Sell rating(s)
4 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.20
Baozun
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00

Stitch Fix has a beta of 2.03, suggesting that its share price is 103% more volatile than the S&P 500. Comparatively, Baozun has a beta of 0.3, suggesting that its share price is 70% less volatile than the S&P 500.

Baozun has a net margin of -1.93% compared to Stitch Fix's net margin of -4.44%. Baozun's return on equity of -4.60% beat Stitch Fix's return on equity.

Company Net Margins Return on Equity Return on Assets
Stitch Fix-4.44% -18.15% -7.21%
Baozun -1.93%-4.60%-1.89%

Baozun has lower revenue, but higher earnings than Stitch Fix. Stitch Fix is trading at a lower price-to-earnings ratio than Baozun, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Stitch Fix$1.34B0.57-$128.84M-$0.46-12.61
Baozun$1.29B0.20-$18.68M-$0.44-10.14

In the previous week, Stitch Fix had 4 more articles in the media than Baozun. MarketBeat recorded 6 mentions for Stitch Fix and 2 mentions for Baozun. Baozun's average media sentiment score of 1.90 beat Stitch Fix's score of 1.60 indicating that Baozun is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Stitch Fix
5 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Baozun
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

71.0% of Stitch Fix shares are held by institutional investors. Comparatively, 47.3% of Baozun shares are held by institutional investors. 17.0% of Stitch Fix shares are held by company insiders. Comparatively, 59.2% of Baozun shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

Baozun beats Stitch Fix on 9 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BZUN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BZUN vs. The Competition

MetricBaozunIT Services IndustryComputer SectorNASDAQ Exchange
Market Cap$229.39M$221.35B$31.33B$10.07B
Dividend YieldN/A1.72%3.18%4.62%
P/E Ratio-10.1435.54441.3826.20
Price / Sales0.2032.551,825.9291.87
Price / Cash26.2924.0936.4459.91
Price / Book0.437.497.256.28
Net Income-$18.68M$364.92M$807.55M$270.85M
7 Day Performance24.58%5.49%3.22%3.58%
1 Month Performance64.58%6.56%5.26%6.67%
1 Year Performance84.30%193.40%24,265.94%27.73%

Baozun Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BZUN
Baozun
1.5417 of 5 stars
$4.46
+12.3%
$4.20
-5.8%
+82.0%$229.39M$1.29B-10.147,650Positive News
High Trading Volume
SFIX
Stitch Fix
2.0532 of 5 stars
$5.29
-4.9%
$5.67
+7.1%
+61.6%$690.27M$1.34B-11.504,570Positive News
DNUT
Krispy Kreme
3.9673 of 5 stars
$3.55
-0.6%
$6.80
+91.5%
-72.0%$607.76M$1.67B-1.3421,000
ARKO
ARKO
4.5626 of 5 stars
$5.00
+0.4%
$7.13
+42.5%
-10.8%$563.71M$8.73B62.5111,772Positive News
Short Interest ↓
BYON
Beyond
N/A$9.01
-4.6%
$8.86
-1.7%
N/A$517.23M$1.13B-2.211,050
BWMX
Betterware de Mexico SAPI de C
2.4133 of 5 stars
$13.29
-0.2%
N/AN/A$498.92M$773.60M16.822,334Positive News
DDL
Dingdong (Cayman)
2.0285 of 5 stars
$2.06
-3.1%
N/A-15.9%$486.63M$3.21B9.793,120
ZKH
ZKH Group
2.2332 of 5 stars
$2.87
-0.9%
$4.00
+39.6%
+0.3%$462.15M$1.20B-14.333,262
HNST
Honest
3.2806 of 5 stars
$3.96
flat
$6.96
+75.7%
-1.0%$440.63M$378.34M79.22190Positive News
LE
Lands' End
0.7866 of 5 stars
$14.36
-1.4%
N/A+11.0%$437.59M$1.36B110.474,400Trending News
Earnings Report
Analyst Revision
SGU
Star Group
3.9919 of 5 stars
$11.67
+0.5%
N/A-6.6%$391.52M$1.77B8.843,039News Coverage
Positive News
Short Interest ↑

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This page (NASDAQ:BZUN) was last updated on 9/12/2025 by MarketBeat.com Staff
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