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Baozun (BZUN) Competitors

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$2.68 +0.04 (+1.33%)
Closing price 03:59 PM Eastern
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$2.70 +0.03 (+0.93%)
As of 07:12 PM Eastern
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BZUN vs. MYTE, LUXE, DNUT, TDUP, and BBW

Should you buy Baozun stock or one of its competitors? MarketBeat compares Baozun with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Baozun include MYT Netherlands Parent B.V. (MYTE), LuxExperience B.V. (LUXE), Krispy Kreme (DNUT), ThredUp (TDUP), and Build-A-Bear Workshop (BBW). These companies are all part of the "retail" industry.

How does Baozun compare to MYT Netherlands Parent B.V.?

MYT Netherlands Parent B.V. (NYSE:MYTE) and Baozun (NASDAQ:BZUN) are both small-cap retail companies, but which is the superior business? We will contrast the two businesses based on the strength of their dividends, media sentiment, institutional ownership, risk, earnings, profitability, analyst recommendations and valuation.

Baozun has a net margin of -1.80% compared to MYT Netherlands Parent B.V.'s net margin of -3.98%. Baozun's return on equity of 1.68% beat MYT Netherlands Parent B.V.'s return on equity.

Company Net Margins Return on Equity Return on Assets
MYT Netherlands Parent B.V.-3.98% -5.88% -3.63%
Baozun -1.80%1.68%0.88%

MYT Netherlands Parent B.V. has a beta of 1.08, suggesting that its share price is 8% more volatile than the broader market. Comparatively, Baozun has a beta of 0.51, suggesting that its share price is 49% less volatile than the broader market.

MYT Netherlands Parent B.V. has higher earnings, but lower revenue than Baozun. MYT Netherlands Parent B.V. is trading at a lower price-to-earnings ratio than Baozun, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
MYT Netherlands Parent B.V.$881.44M0.73-$26.95M-$0.43N/A
Baozun$1.42B0.11-$34.62M-$0.45N/A

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MYT Netherlands Parent B.V.
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Baozun
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

10.1% of MYT Netherlands Parent B.V. shares are owned by institutional investors. Comparatively, 47.3% of Baozun shares are owned by institutional investors. 1.9% of MYT Netherlands Parent B.V. shares are owned by insiders. Comparatively, 59.2% of Baozun shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

In the previous week, Baozun had 11 more articles in the media than MYT Netherlands Parent B.V.. MarketBeat recorded 11 mentions for Baozun and 0 mentions for MYT Netherlands Parent B.V.. Baozun's average media sentiment score of 1.12 beat MYT Netherlands Parent B.V.'s score of 0.00 indicating that Baozun is being referred to more favorably in the news media.

Company Overall Sentiment
MYT Netherlands Parent B.V. Neutral
Baozun Positive

Summary

Baozun beats MYT Netherlands Parent B.V. on 10 of the 14 factors compared between the two stocks.

How does Baozun compare to LuxExperience B.V.?

LuxExperience B.V. (NYSE:LUXE) and Baozun (NASDAQ:BZUN) are both small-cap retail companies, but which is the superior business? We will compare the two companies based on the strength of their valuation, analyst recommendations, risk, media sentiment, dividends, earnings, institutional ownership and profitability.

LuxExperience B.V. has a net margin of 17.93% compared to Baozun's net margin of -1.80%. LuxExperience B.V.'s return on equity of 35.63% beat Baozun's return on equity.

Company Net Margins Return on Equity Return on Assets
LuxExperience B.V.17.93% 35.63% 21.07%
Baozun -1.80%1.68%0.88%

LuxExperience B.V. currently has a consensus price target of $9.50, suggesting a potential upside of 24.64%. Given LuxExperience B.V.'s stronger consensus rating and higher possible upside, equities analysts plainly believe LuxExperience B.V. is more favorable than Baozun.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
LuxExperience B.V.
1 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.17
Baozun
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

10.1% of LuxExperience B.V. shares are held by institutional investors. Comparatively, 47.3% of Baozun shares are held by institutional investors. 1.9% of LuxExperience B.V. shares are held by insiders. Comparatively, 59.2% of Baozun shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

LuxExperience B.V. has a beta of 1.08, suggesting that its stock price is 8% more volatile than the broader market. Comparatively, Baozun has a beta of 0.51, suggesting that its stock price is 49% less volatile than the broader market.

LuxExperience B.V. has higher earnings, but lower revenue than Baozun. Baozun is trading at a lower price-to-earnings ratio than LuxExperience B.V., indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
LuxExperience B.V.$1.37B0.48$620.57M$4.091.86
Baozun$1.42B0.11-$34.62M-$0.45N/A

In the previous week, Baozun had 10 more articles in the media than LuxExperience B.V.. MarketBeat recorded 11 mentions for Baozun and 1 mentions for LuxExperience B.V.. Baozun's average media sentiment score of 1.12 beat LuxExperience B.V.'s score of 0.00 indicating that Baozun is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
LuxExperience B.V.
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Baozun
4 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

LuxExperience B.V. beats Baozun on 11 of the 16 factors compared between the two stocks.

How does Baozun compare to Krispy Kreme?

Krispy Kreme (NASDAQ:DNUT) and Baozun (NASDAQ:BZUN) are both small-cap retail companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, valuation, analyst recommendations, risk, media sentiment, institutional ownership, earnings and profitability.

81.7% of Krispy Kreme shares are held by institutional investors. Comparatively, 47.3% of Baozun shares are held by institutional investors. 1.6% of Krispy Kreme shares are held by insiders. Comparatively, 59.2% of Baozun shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Baozun has a net margin of -1.80% compared to Krispy Kreme's net margin of -33.36%. Baozun's return on equity of 1.68% beat Krispy Kreme's return on equity.

Company Net Margins Return on Equity Return on Assets
Krispy Kreme-33.36% -4.34% -1.15%
Baozun -1.80%1.68%0.88%

Krispy Kreme currently has a consensus target price of $4.63, suggesting a potential upside of 41.44%. Given Krispy Kreme's stronger consensus rating and higher possible upside, equities analysts plainly believe Krispy Kreme is more favorable than Baozun.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Krispy Kreme
3 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00
Baozun
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

Baozun has lower revenue, but higher earnings than Krispy Kreme. Baozun is trading at a lower price-to-earnings ratio than Krispy Kreme, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Krispy Kreme$1.52B0.37-$515.77M-$2.99N/A
Baozun$1.42B0.11-$34.62M-$0.45N/A

Krispy Kreme has a beta of 1.27, indicating that its stock price is 27% more volatile than the broader market. Comparatively, Baozun has a beta of 0.51, indicating that its stock price is 49% less volatile than the broader market.

In the previous week, Krispy Kreme had 2 more articles in the media than Baozun. MarketBeat recorded 13 mentions for Krispy Kreme and 11 mentions for Baozun. Baozun's average media sentiment score of 1.12 beat Krispy Kreme's score of 0.92 indicating that Baozun is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Krispy Kreme
6 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Baozun
4 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Krispy Kreme beats Baozun on 9 of the 16 factors compared between the two stocks.

How does Baozun compare to ThredUp?

Baozun (NASDAQ:BZUN) and ThredUp (NASDAQ:TDUP) are both small-cap retail companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, dividends, media sentiment, valuation, analyst recommendations, profitability, earnings and risk.

Baozun has a beta of 0.51, suggesting that its share price is 49% less volatile than the broader market. Comparatively, ThredUp has a beta of 2.07, suggesting that its share price is 107% more volatile than the broader market.

ThredUp has a consensus price target of $9.14, indicating a potential upside of 90.42%. Given ThredUp's stronger consensus rating and higher possible upside, analysts plainly believe ThredUp is more favorable than Baozun.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Baozun
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
ThredUp
1 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
2 Strong Buy rating(s)
2.86

47.3% of Baozun shares are held by institutional investors. Comparatively, 89.1% of ThredUp shares are held by institutional investors. 59.2% of Baozun shares are held by insiders. Comparatively, 23.1% of ThredUp shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Baozun had 6 more articles in the media than ThredUp. MarketBeat recorded 11 mentions for Baozun and 5 mentions for ThredUp. Baozun's average media sentiment score of 1.12 beat ThredUp's score of 0.49 indicating that Baozun is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Baozun
4 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
ThredUp
2 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

ThredUp has lower revenue, but higher earnings than Baozun. ThredUp is trading at a lower price-to-earnings ratio than Baozun, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Baozun$1.42B0.11-$34.62M-$0.45N/A
ThredUp$310.81M1.99-$20.21M-$0.16N/A

Baozun has a net margin of -1.80% compared to ThredUp's net margin of -6.68%. Baozun's return on equity of 1.68% beat ThredUp's return on equity.

Company Net Margins Return on Equity Return on Assets
Baozun-1.80% 1.68% 0.88%
ThredUp -6.68%-36.11%-12.53%

Summary

ThredUp beats Baozun on 9 of the 16 factors compared between the two stocks.

How does Baozun compare to Build-A-Bear Workshop?

Baozun (NASDAQ:BZUN) and Build-A-Bear Workshop (NYSE:BBW) are both small-cap retail companies, but which is the better investment? We will contrast the two companies based on the strength of their profitability, media sentiment, institutional ownership, earnings, risk, analyst recommendations, valuation and dividends.

Build-A-Bear Workshop has a consensus target price of $70.00, indicating a potential upside of 96.03%. Given Build-A-Bear Workshop's stronger consensus rating and higher probable upside, analysts clearly believe Build-A-Bear Workshop is more favorable than Baozun.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Baozun
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
Build-A-Bear Workshop
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60

Build-A-Bear Workshop has a net margin of 10.48% compared to Baozun's net margin of -1.80%. Build-A-Bear Workshop's return on equity of 32.43% beat Baozun's return on equity.

Company Net Margins Return on Equity Return on Assets
Baozun-1.80% 1.68% 0.88%
Build-A-Bear Workshop 10.48%32.43%15.10%

Baozun has a beta of 0.51, meaning that its share price is 49% less volatile than the broader market. Comparatively, Build-A-Bear Workshop has a beta of 1.07, meaning that its share price is 7% more volatile than the broader market.

Build-A-Bear Workshop has lower revenue, but higher earnings than Baozun. Baozun is trading at a lower price-to-earnings ratio than Build-A-Bear Workshop, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Baozun$1.42B0.11-$34.62M-$0.45N/A
Build-A-Bear Workshop$529.83M0.85$52.20M$4.278.36

In the previous week, Baozun had 1 more articles in the media than Build-A-Bear Workshop. MarketBeat recorded 11 mentions for Baozun and 10 mentions for Build-A-Bear Workshop. Baozun's average media sentiment score of 1.12 beat Build-A-Bear Workshop's score of 0.35 indicating that Baozun is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Baozun
4 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Build-A-Bear Workshop
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

47.3% of Baozun shares are held by institutional investors. Comparatively, 79.3% of Build-A-Bear Workshop shares are held by institutional investors. 59.2% of Baozun shares are held by insiders. Comparatively, 5.8% of Build-A-Bear Workshop shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Summary

Build-A-Bear Workshop beats Baozun on 12 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BZUN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BZUN vs. The Competition

MetricBaozunIT Services IndustryComputer SectorNASDAQ Exchange
Market Cap$152.74M$13.55B$40.50B$12.46B
Dividend YieldN/A2.26%3.06%5.22%
P/E Ratio-5.9449.8782.3524.36
Price / Sales0.1110.27635.70117.01
Price / Cash4.3427.9253.0357.13
Price / Book0.203.6210.176.73
Net Income-$34.62M$537.84M$1.06B$337.03M
7 Day Performance4.49%-0.86%2.38%0.09%
1 Month PerformanceN/AN/AN/A-1.78%
1 Year Performance-5.48%-18.48%170.08%33.98%

Baozun Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BZUN
Baozun
2.5235 of 5 stars
$2.68
+1.3%
N/A-6.4%$152.74M$10.26BN/A6,762
MYTE
MYT Netherlands Parent B.V.
N/A$6.98
-3.2%
N/A-21.3%$598.18M$881.44MN/A1,240
LUXE
LuxExperience B.V.
2.5311 of 5 stars
$6.82
-2.3%
$9.50
+39.3%
N/A$584.47M$1.37B1.674,262
DNUT
Krispy Kreme
3.7015 of 5 stars
$3.35
+2.4%
$4.63
+38.1%
+11.5%$577.54M$1.52BN/A17,000
TDUP
ThredUp
3.8281 of 5 stars
$4.36
+1.6%
$9.14
+109.6%
-38.7%$562.61M$310.81MN/A2,132

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This page (NASDAQ:BZUN) was last updated on 6/4/2026 by MarketBeat.com Staff.
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