Baozun (BZUN) Competitors

Krispy Kreme (NASDAQ:DNUT) and Baozun (NASDAQ:BZUN) are both small-cap retail companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, valuation, profitability, dividends, media sentiment, risk and earnings.

Which has more risk and volatility, DNUT or BZUN?

Krispy Kreme has a beta of 1.32, meaning that its stock price is 32% more volatile than the S&P 500. Comparatively, Baozun has a beta of 0.28, meaning that its stock price is 72% less volatile than the S&P 500.

Is DNUT or BZUN more profitable?

Baozun has a net margin of -1.93% compared to Krispy Kreme's net margin of -29.33%. Baozun's return on equity of -4.46% beat Krispy Kreme's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Krispy Kreme	-29.33%	-5.55%	-1.98%
Baozun	-1.93%	-4.46%	-1.84%

Which has preferable earnings & valuation, DNUT or BZUN?

Krispy Kreme has higher earnings, but lower revenue than Baozun. Baozun is trading at a lower price-to-earnings ratio than Krispy Kreme, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Krispy Kreme	$1.67B	0.38	$3.10M	-$2.65	-1.39
Baozun	$9.51B	0.02	-$18.68M	-$0.43	-6.78

Does the media refer more to DNUT or BZUN?

In the previous week, Krispy Kreme had 14 more articles in the media than Baozun. MarketBeat recorded 16 mentions for Krispy Kreme and 2 mentions for Baozun. Baozun's average media sentiment score of 0.55 beat Krispy Kreme's score of 0.28 indicating that Baozun is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Krispy Kreme	3 Very Positive mention(s)	3 Positive mention(s)	9 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Baozun	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts prefer DNUT or BZUN?

Krispy Kreme currently has a consensus target price of $7.58, suggesting a potential upside of 105.56%. Baozun has a consensus target price of $3.20, suggesting a potential upside of 9.78%. Given Krispy Kreme's higher probable upside, equities analysts clearly believe Krispy Kreme is more favorable than Baozun.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Krispy Kreme	0 Sell rating(s)	6 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.33
Baozun	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50

Do insiders & institutionals have more ownership in DNUT or BZUN?

81.7% of Krispy Kreme shares are held by institutional investors. Comparatively, 47.3% of Baozun shares are held by institutional investors. 3.0% of Krispy Kreme shares are held by insiders. Comparatively, 59.2% of Baozun shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

Krispy Kreme and Baozun tied by winning 8 of the 16 factors compared between the two stocks.