Baozun (BZUN) Competitors

Build-A-Bear Workshop (NYSE:BBW) and Baozun (NASDAQ:BZUN) are both small-cap retail/wholesale companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, media sentiment, community ranking, valuation, analyst recommendations, risk, institutional ownership, profitability and earnings.

Does the MarketBeat Community favor BBW or BZUN?

Build-A-Bear Workshop received 1 more outperform votes than Baozun when rated by MarketBeat users. Likewise, 62.44% of users gave Build-A-Bear Workshop an outperform vote while only 60.29% of users gave Baozun an outperform vote.

Company	Underperform	Outperform
Build-A-Bear Workshop	Outperform Votes 414 62.44%	Underperform Votes 249 37.56%
Baozun	Outperform Votes 413 60.29%	Underperform Votes 272 39.71%

Is BBW or BZUN more profitable?

Build-A-Bear Workshop has a net margin of 10.58% compared to Baozun's net margin of -2.55%. Build-A-Bear Workshop's return on equity of 38.35% beat Baozun's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Build-A-Bear Workshop	10.58%	38.35%	17.82%
Baozun	-2.55%	-5.58%	-2.33%

Do insiders & institutionals have more ownership in BBW or BZUN?

79.3% of Build-A-Bear Workshop shares are held by institutional investors. Comparatively, 47.3% of Baozun shares are held by institutional investors. 5.8% of Build-A-Bear Workshop shares are held by company insiders. Comparatively, 59.2% of Baozun shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Do analysts rate BBW or BZUN?

Build-A-Bear Workshop presently has a consensus price target of $51.33, suggesting a potential upside of 4.40%. Baozun has a consensus price target of $3.20, suggesting a potential upside of 12.28%. Given Baozun's higher probable upside, analysts clearly believe Baozun is more favorable than Build-A-Bear Workshop.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Build-A-Bear Workshop	0 Sell rating(s)	0 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	3.00
Baozun	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50

Does the media refer more to BBW or BZUN?

In the previous week, Build-A-Bear Workshop had 5 more articles in the media than Baozun. MarketBeat recorded 8 mentions for Build-A-Bear Workshop and 3 mentions for Baozun. Baozun's average media sentiment score of 1.83 beat Build-A-Bear Workshop's score of 0.30 indicating that Baozun is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Build-A-Bear Workshop	3 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Baozun	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Which has better valuation & earnings, BBW or BZUN?

Build-A-Bear Workshop has higher earnings, but lower revenue than Baozun. Baozun is trading at a lower price-to-earnings ratio than Build-A-Bear Workshop, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Build-A-Bear Workshop	$510.07M	1.27	$52.81M	$4.16	11.82
Baozun	$9.51B	0.02	-$39.22M	-$0.43	-6.63

Which has more risk and volatility, BBW or BZUN?

Build-A-Bear Workshop has a beta of 0.72, meaning that its stock price is 28% less volatile than the S&P 500. Comparatively, Baozun has a beta of 0.37, meaning that its stock price is 63% less volatile than the S&P 500.

Summary

Build-A-Bear Workshop beats Baozun on 14 of the 18 factors compared between the two stocks.