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Baozun (BZUN) Competitors

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$2.82 +0.08 (+2.92%)
Closing price 04:00 PM Eastern
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$2.82 0.00 (-0.18%)
As of 07:30 PM Eastern
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BZUN vs. WISH, DIBS, HOUR, LITB, and GIFT

Should you buy Baozun stock or one of its competitors? Baozun's main competitors and comparable companies include ContextLogic (WISH), 1stdibs.com (DIBS), Hour Loop (HOUR), LightInTheBox (LITB), and Giftify (GIFT). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "broadline retail" industry.

How does Baozun compare to ContextLogic?

ContextLogic (NASDAQ:WISH) and Baozun (NASDAQ:BZUN) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, valuation, risk, institutional ownership, media sentiment, earnings, analyst recommendations and dividends.

In the previous week, Baozun had 8 more articles in the media than ContextLogic. MarketBeat recorded 8 mentions for Baozun and 0 mentions for ContextLogic. ContextLogic's average media sentiment score of 0.84 beat Baozun's score of 0.34 indicating that ContextLogic is being referred to more favorably in the media.

Company Overall Sentiment
ContextLogic Positive
Baozun Neutral

Baozun has higher revenue and earnings than ContextLogic. Baozun is trading at a lower price-to-earnings ratio than ContextLogic, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ContextLogic$287M1.11-$317M-$11.98N/A
Baozun$1.42B0.12-$34.62M-$0.33N/A

Baozun has a consensus target price of $3.80, suggesting a potential upside of 34.75%. Given Baozun's stronger consensus rating and higher possible upside, analysts clearly believe Baozun is more favorable than ContextLogic.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ContextLogic
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Baozun
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

46.0% of ContextLogic shares are held by institutional investors. Comparatively, 47.3% of Baozun shares are held by institutional investors. 8.2% of ContextLogic shares are held by company insiders. Comparatively, 59.2% of Baozun shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Baozun has a net margin of -1.26% compared to ContextLogic's net margin of -131.05%. Baozun's return on equity of 2.55% beat ContextLogic's return on equity.

Company Net Margins Return on Equity Return on Assets
ContextLogic-131.05% -115.96% -62.36%
Baozun -1.26%2.55%1.43%

ContextLogic has a beta of 2.09, suggesting that its stock price is 109% more volatile than the broader market. Comparatively, Baozun has a beta of 0.51, suggesting that its stock price is 49% less volatile than the broader market.

Summary

Baozun beats ContextLogic on 12 of the 16 factors compared between the two stocks.

How does Baozun compare to 1stdibs.com?

1stdibs.com (NASDAQ:DIBS) and Baozun (NASDAQ:BZUN) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, profitability, earnings, valuation, dividends, institutional ownership and risk.

In the previous week, Baozun had 5 more articles in the media than 1stdibs.com. MarketBeat recorded 8 mentions for Baozun and 3 mentions for 1stdibs.com. 1stdibs.com's average media sentiment score of 1.09 beat Baozun's score of 0.34 indicating that 1stdibs.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
1stdibs.com
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Baozun
4 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

1stdibs.com has higher earnings, but lower revenue than Baozun. 1stdibs.com is trading at a lower price-to-earnings ratio than Baozun, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
1stdibs.com$90.65M1.71-$13.67M-$0.22N/A
Baozun$1.42B0.12-$34.62M-$0.33N/A

1stdibs.com currently has a consensus target price of $7.00, indicating a potential upside of 52.17%. Baozun has a consensus target price of $3.80, indicating a potential upside of 34.75%. Given 1stdibs.com's higher probable upside, equities research analysts plainly believe 1stdibs.com is more favorable than Baozun.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
1stdibs.com
1 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Baozun
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

Baozun has a net margin of -1.26% compared to 1stdibs.com's net margin of -8.54%. Baozun's return on equity of 2.55% beat 1stdibs.com's return on equity.

Company Net Margins Return on Equity Return on Assets
1stdibs.com-8.54% -8.97% -6.20%
Baozun -1.26%2.55%1.43%

67.0% of 1stdibs.com shares are held by institutional investors. Comparatively, 47.3% of Baozun shares are held by institutional investors. 24.2% of 1stdibs.com shares are held by insiders. Comparatively, 59.2% of Baozun shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

1stdibs.com has a beta of 0.8, suggesting that its share price is 20% less volatile than the broader market. Comparatively, Baozun has a beta of 0.51, suggesting that its share price is 49% less volatile than the broader market.

Summary

Baozun beats 1stdibs.com on 9 of the 16 factors compared between the two stocks.

How does Baozun compare to Hour Loop?

Hour Loop (NASDAQ:HOUR) and Baozun (NASDAQ:BZUN) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, dividends, analyst recommendations, profitability, risk, media sentiment, earnings and valuation.

0.3% of Hour Loop shares are owned by institutional investors. Comparatively, 47.3% of Baozun shares are owned by institutional investors. 95.0% of Hour Loop shares are owned by insiders. Comparatively, 59.2% of Baozun shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Hour Loop has a net margin of 1.14% compared to Baozun's net margin of -1.26%. Hour Loop's return on equity of 22.31% beat Baozun's return on equity.

Company Net Margins Return on Equity Return on Assets
Hour Loop1.14% 22.31% 6.60%
Baozun -1.26%2.55%1.43%

Hour Loop has higher earnings, but lower revenue than Baozun. Baozun is trading at a lower price-to-earnings ratio than Hour Loop, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hour Loop$142.44M0.46$1.71M$0.0446.63
Baozun$1.42B0.12-$34.62M-$0.33N/A

Hour Loop has a beta of 1.38, meaning that its stock price is 38% more volatile than the broader market. Comparatively, Baozun has a beta of 0.51, meaning that its stock price is 49% less volatile than the broader market.

In the previous week, Baozun had 8 more articles in the media than Hour Loop. MarketBeat recorded 8 mentions for Baozun and 0 mentions for Hour Loop. Baozun's average media sentiment score of 0.34 beat Hour Loop's score of 0.00 indicating that Baozun is being referred to more favorably in the news media.

Company Overall Sentiment
Hour Loop Neutral
Baozun Neutral

Baozun has a consensus target price of $3.80, indicating a potential upside of 34.75%. Given Baozun's stronger consensus rating and higher possible upside, analysts plainly believe Baozun is more favorable than Hour Loop.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hour Loop
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Baozun
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

Summary

Hour Loop beats Baozun on 9 of the 16 factors compared between the two stocks.

How does Baozun compare to LightInTheBox?

Baozun (NASDAQ:BZUN) and LightInTheBox (NYSE:LITB) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, media sentiment, institutional ownership, earnings, profitability, valuation and risk.

In the previous week, Baozun had 7 more articles in the media than LightInTheBox. MarketBeat recorded 8 mentions for Baozun and 1 mentions for LightInTheBox. Baozun's average media sentiment score of 0.34 beat LightInTheBox's score of -0.17 indicating that Baozun is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Baozun
4 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
LightInTheBox
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

47.3% of Baozun shares are held by institutional investors. Comparatively, 56.8% of LightInTheBox shares are held by institutional investors. 59.2% of Baozun shares are held by insiders. Comparatively, 62.2% of LightInTheBox shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

LightInTheBox has lower revenue, but higher earnings than Baozun. Baozun is trading at a lower price-to-earnings ratio than LightInTheBox, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Baozun$1.42B0.12-$34.62M-$0.33N/A
LightInTheBox$224.32M0.24$8.28M$0.486.39

Baozun presently has a consensus price target of $3.80, suggesting a potential upside of 34.75%. Given Baozun's stronger consensus rating and higher possible upside, equities analysts clearly believe Baozun is more favorable than LightInTheBox.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Baozun
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25
LightInTheBox
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

LightInTheBox has a net margin of 3.91% compared to Baozun's net margin of -1.26%. Baozun's return on equity of 2.55% beat LightInTheBox's return on equity.

Company Net Margins Return on Equity Return on Assets
Baozun-1.26% 2.55% 1.43%
LightInTheBox 3.91%-231.00%13.47%

Baozun has a beta of 0.51, meaning that its stock price is 49% less volatile than the broader market. Comparatively, LightInTheBox has a beta of 0.01, meaning that its stock price is 99% less volatile than the broader market.

Summary

Baozun and LightInTheBox tied by winning 8 of the 16 factors compared between the two stocks.

How does Baozun compare to Giftify?

Baozun (NASDAQ:BZUN) and Giftify (NASDAQ:GIFT) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their analyst recommendations, valuation, dividends, media sentiment, institutional ownership, profitability, earnings and risk.

Baozun has a beta of 0.51, meaning that its share price is 49% less volatile than the broader market. Comparatively, Giftify has a beta of -1.35, meaning that its share price is 235% less volatile than the broader market.

In the previous week, Baozun had 7 more articles in the media than Giftify. MarketBeat recorded 8 mentions for Baozun and 1 mentions for Giftify. Baozun's average media sentiment score of 0.34 beat Giftify's score of -0.25 indicating that Baozun is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Baozun
4 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Giftify
0 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Baozun presently has a consensus price target of $3.80, suggesting a potential upside of 34.75%. Given Baozun's stronger consensus rating and higher possible upside, equities research analysts clearly believe Baozun is more favorable than Giftify.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Baozun
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25
Giftify
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

Giftify has lower revenue, but higher earnings than Baozun. Baozun is trading at a lower price-to-earnings ratio than Giftify, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Baozun$1.42B0.12-$34.62M-$0.33N/A
Giftify$83.18M0.34-$10.49M-$0.27N/A

47.3% of Baozun shares are owned by institutional investors. 59.2% of Baozun shares are owned by company insiders. Comparatively, 23.8% of Giftify shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Baozun has a net margin of -1.26% compared to Giftify's net margin of -10.32%. Baozun's return on equity of 2.55% beat Giftify's return on equity.

Company Net Margins Return on Equity Return on Assets
Baozun-1.26% 2.55% 1.43%
Giftify -10.32%-39.87%-27.40%

Summary

Baozun beats Giftify on 12 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BZUN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BZUN vs. The Competition

MetricBaozunBroadline Retail IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$159.21M$58.34B$12.89B$12.67B
Dividend YieldN/A2.39%50.03%8.56%
P/E Ratio-8.5516.7346.6425.25
Price / Sales0.125.3292.0992.95
Price / Cash4.5123.5928.7852.08
Price / Book0.2032.325.786.10
Net Income-$34.62M$1.99B$445.07M$348.86M
7 Day PerformanceN/A-0.60%-1.48%-1.69%
1 Month Performance-1.74%-1.59%-0.98%3.57%
1 Year Performance-25.59%-2.36%-2.93%15.00%

Baozun Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BZUN
Baozun
4.3966 of 5 stars
$2.82
+2.9%
$3.80
+34.8%
-19.2%$159.21M$1.42BN/A6,762
WISH
ContextLogic
N/A$11.85
+4.5%
N/A+73.9%$289.12M$287MN/A452
DIBS
1stdibs.com
1.8506 of 5 stars
$4.48
-4.3%
$7.00
+56.3%
+60.9%$150.60M$90.65MN/A310
HOUR
Hour Loop
0.9092 of 5 stars
$1.86
+3.3%
N/A+33.1%$65.47M$153.37M46.51180
LITB
LightInTheBox
2.0041 of 5 stars
$3.09
+5.8%
N/A+146.2%$55.10M$229.27M6.18970

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This page (NASDAQ:BZUN) was last updated on 9/2/2026 by MarketBeat.com Staff.
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