Free Trial

Baozun (BZUN) Competitors

Baozun logo
$3.17 -0.10 (-3.06%)
Closing price 11/2/2026 04:00 PM Eastern
Extended Trading
$3.16 -0.01 (-0.32%)
As of 11/2/2026 07:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

BZUN vs. JMIA, GRPN, WISH, DIBS, and HOUR

Should you buy Baozun stock or one of its competitors? Baozun's main competitors and comparable companies include Jumia Technologies (JMIA), Groupon (GRPN), ContextLogic (WISH), 1stdibs.com (DIBS), and Hour Loop (HOUR). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "broadline retail" industry.

How does Baozun compare to Jumia Technologies?

Baozun (NASDAQ:BZUN) and Jumia Technologies (NYSE:JMIA) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their media sentiment, institutional ownership, valuation, risk, analyst recommendations, profitability, dividends and earnings.

Baozun has a net margin of -1.26% compared to Jumia Technologies' net margin of -27.54%. Baozun's return on equity of 2.55% beat Jumia Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
Baozun-1.26% 2.55% 1.43%
Jumia Technologies -27.54%-313.73%-46.36%

47.3% of Baozun shares are owned by institutional investors. Comparatively, 16.5% of Jumia Technologies shares are owned by institutional investors. 59.2% of Baozun shares are owned by insiders. Comparatively, 1.9% of Jumia Technologies shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

In the previous week, Baozun had 3 more articles in the media than Jumia Technologies. MarketBeat recorded 4 mentions for Baozun and 1 mentions for Jumia Technologies. Baozun's average media sentiment score of 0.57 beat Jumia Technologies' score of -0.26 indicating that Baozun is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Baozun
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Jumia Technologies
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Baozun presently has a consensus target price of $3.80, indicating a potential upside of 19.87%. Jumia Technologies has a consensus target price of $14.00, indicating a potential upside of 166.97%. Given Jumia Technologies' stronger consensus rating and higher probable upside, analysts clearly believe Jumia Technologies is more favorable than Baozun.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Baozun
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25
Jumia Technologies
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.50

Baozun has higher revenue and earnings than Jumia Technologies.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Baozun$1.42B0.13-$34.62M-$0.33N/A
Jumia Technologies$188.93M3.71-$61.55MN/AN/A

Baozun has a beta of 0.39, indicating that its share price is 61% less volatile than the broader market. Comparatively, Jumia Technologies has a beta of 2.53, indicating that its share price is 153% more volatile than the broader market.

Summary

Baozun beats Jumia Technologies on 9 of the 14 factors compared between the two stocks.

How does Baozun compare to Groupon?

Baozun (NASDAQ:BZUN) and Groupon (NASDAQ:GRPN) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, dividends, risk, valuation, analyst recommendations, profitability, media sentiment and earnings.

In the previous week, Baozun had 1 more articles in the media than Groupon. MarketBeat recorded 4 mentions for Baozun and 3 mentions for Groupon. Baozun's average media sentiment score of 0.57 beat Groupon's score of 0.13 indicating that Baozun is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Baozun
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Groupon
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Baozun has higher revenue and earnings than Groupon. Baozun is trading at a lower price-to-earnings ratio than Groupon, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Baozun$1.42B0.13-$34.62M-$0.33N/A
Groupon$498.42M1.27-$83.52M-$3.11N/A

Baozun has a beta of 0.39, indicating that its share price is 61% less volatile than the broader market. Comparatively, Groupon has a beta of 0.2, indicating that its share price is 80% less volatile than the broader market.

47.3% of Baozun shares are owned by institutional investors. Comparatively, 90.1% of Groupon shares are owned by institutional investors. 59.2% of Baozun shares are owned by company insiders. Comparatively, 36.6% of Groupon shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Baozun has a net margin of -1.26% compared to Groupon's net margin of -25.26%. Baozun's return on equity of 2.55% beat Groupon's return on equity.

Company Net Margins Return on Equity Return on Assets
Baozun-1.26% 2.55% 1.43%
Groupon -25.26%N/A -20.28%

Baozun currently has a consensus price target of $3.80, indicating a potential upside of 19.87%. Groupon has a consensus price target of $23.00, indicating a potential upside of 47.63%. Given Groupon's higher possible upside, analysts clearly believe Groupon is more favorable than Baozun.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Baozun
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25
Groupon
2 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.67

Summary

Baozun beats Groupon on 12 of the 16 factors compared between the two stocks.

How does Baozun compare to ContextLogic?

ContextLogic (NASDAQ:WISH) and Baozun (NASDAQ:BZUN) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, earnings, dividends, media sentiment, risk, analyst recommendations, valuation and institutional ownership.

In the previous week, Baozun had 4 more articles in the media than ContextLogic. MarketBeat recorded 4 mentions for Baozun and 0 mentions for ContextLogic. Baozun's average media sentiment score of 0.57 beat ContextLogic's score of 0.00 indicating that Baozun is being referred to more favorably in the news media.

Company Overall Sentiment
ContextLogic Neutral
Baozun Positive

ContextLogic has a beta of 2.09, indicating that its share price is 109% more volatile than the broader market. Comparatively, Baozun has a beta of 0.39, indicating that its share price is 61% less volatile than the broader market.

Baozun has higher revenue and earnings than ContextLogic. Baozun is trading at a lower price-to-earnings ratio than ContextLogic, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ContextLogic$287M1.31-$317M-$11.98N/A
Baozun$1.42B0.13-$34.62M-$0.33N/A

46.0% of ContextLogic shares are held by institutional investors. Comparatively, 47.3% of Baozun shares are held by institutional investors. 8.2% of ContextLogic shares are held by company insiders. Comparatively, 59.2% of Baozun shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Baozun has a consensus target price of $3.80, suggesting a potential upside of 19.87%. Given Baozun's stronger consensus rating and higher probable upside, analysts clearly believe Baozun is more favorable than ContextLogic.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ContextLogic
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Baozun
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

Baozun has a net margin of -1.26% compared to ContextLogic's net margin of -131.05%. Baozun's return on equity of 2.55% beat ContextLogic's return on equity.

Company Net Margins Return on Equity Return on Assets
ContextLogic-131.05% -115.96% -62.36%
Baozun -1.26%2.55%1.43%

Summary

Baozun beats ContextLogic on 13 of the 16 factors compared between the two stocks.

How does Baozun compare to 1stdibs.com?

Baozun (NASDAQ:BZUN) and 1stdibs.com (NASDAQ:DIBS) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, valuation, profitability, media sentiment, analyst recommendations, earnings, institutional ownership and dividends.

In the previous week, Baozun had 1 more articles in the media than 1stdibs.com. MarketBeat recorded 4 mentions for Baozun and 3 mentions for 1stdibs.com. 1stdibs.com's average media sentiment score of 0.72 beat Baozun's score of 0.57 indicating that 1stdibs.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Baozun
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
1stdibs.com
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

47.3% of Baozun shares are owned by institutional investors. Comparatively, 67.0% of 1stdibs.com shares are owned by institutional investors. 59.2% of Baozun shares are owned by company insiders. Comparatively, 24.2% of 1stdibs.com shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Baozun has a beta of 0.39, meaning that its stock price is 61% less volatile than the broader market. Comparatively, 1stdibs.com has a beta of 0.72, meaning that its stock price is 28% less volatile than the broader market.

1stdibs.com has lower revenue, but higher earnings than Baozun. 1stdibs.com is trading at a lower price-to-earnings ratio than Baozun, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Baozun$1.42B0.13-$34.62M-$0.33N/A
1stdibs.com$89.62M1.96-$13.67M-$0.22N/A

Baozun has a net margin of -1.26% compared to 1stdibs.com's net margin of -8.54%. Baozun's return on equity of 2.55% beat 1stdibs.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Baozun-1.26% 2.55% 1.43%
1stdibs.com -8.54%-8.97%-6.20%

Baozun currently has a consensus target price of $3.80, suggesting a potential upside of 19.87%. 1stdibs.com has a consensus target price of $7.00, suggesting a potential upside of 34.10%. Given 1stdibs.com's higher possible upside, analysts clearly believe 1stdibs.com is more favorable than Baozun.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Baozun
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25
1stdibs.com
1 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

Baozun beats 1stdibs.com on 9 of the 16 factors compared between the two stocks.

How does Baozun compare to Hour Loop?

Hour Loop (NASDAQ:HOUR) and Baozun (NASDAQ:BZUN) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, earnings, dividends, media sentiment, risk, valuation, institutional ownership and analyst recommendations.

Baozun has a consensus price target of $3.80, suggesting a potential upside of 19.87%. Given Baozun's stronger consensus rating and higher possible upside, analysts plainly believe Baozun is more favorable than Hour Loop.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hour Loop
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Baozun
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

Hour Loop has a net margin of 1.14% compared to Baozun's net margin of -1.26%. Hour Loop's return on equity of 22.31% beat Baozun's return on equity.

Company Net Margins Return on Equity Return on Assets
Hour Loop1.14% 22.31% 6.60%
Baozun -1.26%2.55%1.43%

In the previous week, Baozun had 3 more articles in the media than Hour Loop. MarketBeat recorded 4 mentions for Baozun and 1 mentions for Hour Loop. Hour Loop's average media sentiment score of 1.58 beat Baozun's score of 0.57 indicating that Hour Loop is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hour Loop
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Baozun
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Hour Loop has higher earnings, but lower revenue than Baozun. Baozun is trading at a lower price-to-earnings ratio than Hour Loop, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hour Loop$142.44M0.38$1.71M$0.0438.88
Baozun$1.42B0.13-$34.62M-$0.33N/A

0.3% of Hour Loop shares are held by institutional investors. Comparatively, 47.3% of Baozun shares are held by institutional investors. 95.0% of Hour Loop shares are held by company insiders. Comparatively, 59.2% of Baozun shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Hour Loop has a beta of 1.38, meaning that its share price is 38% more volatile than the broader market. Comparatively, Baozun has a beta of 0.39, meaning that its share price is 61% less volatile than the broader market.

Summary

Hour Loop beats Baozun on 10 of the 16 factors compared between the two stocks.

Get Baozun News Delivered to You Automatically

Sign up to receive the latest news and ratings for BZUN and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BZUN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

BZUN vs. The Competition

MetricBaozunBroadline Retail IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$191.28M$56.10B$12.52B$12.65B
Dividend YieldN/A2.23%3.16%4.43%
P/E Ratio-9.6128.5425.9531.51
Price / Sales0.131.991.715.87
Price / Cash5.4124.2515.2223.23
Price / Book0.246.563.554.05
Net Income-$34.62M$2.00B$443.55M$381.52M
7 Day Performance-5.37%-0.49%1.02%-2.04%
1 Month Performance0.63%1.51%0.37%-7.31%
1 Year Performance-4.52%-4.57%-2.80%-7.45%

Baozun Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BZUN
Baozun
3.6046 of 5 stars
$3.17
-3.1%
$3.80
+19.9%
-3.4%$191.28M$1.42BN/A6,762
JMIA
Jumia Technologies
3.6903 of 5 stars
$5.55
-2.7%
$14.00
+152.5%
-51.8%$740.96M$209.58MN/A2,016
GRPN
Groupon
1.6172 of 5 stars
$16.52
-0.8%
$23.00
+39.2%
-22.6%$671.87M$498.42MN/A1,734
WISH
ContextLogic
N/A$15.29
+0.3%
N/A+105.2%$373.05M$287MN/A452
DIBS
1stdibs.com
2.2415 of 5 stars
$4.74
+3.0%
$7.00
+47.7%
+45.0%$159.36M$89.62MN/A266

Related Companies and Tools


This page (NASDAQ:BZUN) was last updated on 11/3/2026 by MarketBeat.com Staff.
From Our Partners