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Cricut (CRCT) Competitors

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$5.14 -0.07 (-1.34%)
Closing price 07/28/2025 04:00 PM Eastern
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$5.20 +0.06 (+1.25%)
As of 04:10 AM Eastern
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CRCT vs. WFRD, WHD, HAYW, ATS, HSAI, EPAC, PSIX, SEI, ACMR, and FLOC

Should you be buying Cricut stock or one of its competitors? The main competitors of Cricut include Weatherford International (WFRD), Cactus (WHD), Hayward (HAYW), ATS (ATS), Hesai Group (HSAI), Enerpac Tool Group (EPAC), Power Solutions International (PSIX), Solaris Energy Infrastructure (SEI), ACM Research (ACMR), and Flowco (FLOC). These companies are all part of the "machinery" industry.

Cricut vs. Its Competitors

Cricut (NASDAQ:CRCT) and Weatherford International (NASDAQ:WFRD) are both machinery companies, but which is the better stock? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, earnings, media sentiment, valuation, risk and dividends.

Cricut has a net margin of 9.48% compared to Weatherford International's net margin of 9.35%. Weatherford International's return on equity of 34.87% beat Cricut's return on equity.

Company Net Margins Return on Equity Return on Assets
Cricut9.48% 14.27% 9.65%
Weatherford International 9.35%34.87%9.37%

19.6% of Cricut shares are held by institutional investors. Comparatively, 97.2% of Weatherford International shares are held by institutional investors. 18.0% of Cricut shares are held by insiders. Comparatively, 1.6% of Weatherford International shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Cricut has a beta of 0.16, indicating that its stock price is 84% less volatile than the S&P 500. Comparatively, Weatherford International has a beta of 0.76, indicating that its stock price is 24% less volatile than the S&P 500.

Cricut presently has a consensus price target of $4.52, suggesting a potential downside of 12.13%. Weatherford International has a consensus price target of $97.63, suggesting a potential upside of 65.55%. Given Weatherford International's stronger consensus rating and higher probable upside, analysts clearly believe Weatherford International is more favorable than Cricut.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cricut
2 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.33
Weatherford International
0 Sell rating(s)
1 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.88

Cricut pays an annual dividend of $0.20 per share and has a dividend yield of 3.9%. Weatherford International pays an annual dividend of $1.00 per share and has a dividend yield of 1.7%. Cricut pays out 64.5% of its earnings in the form of a dividend. Weatherford International pays out 15.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Weatherford International has higher revenue and earnings than Cricut. Weatherford International is trading at a lower price-to-earnings ratio than Cricut, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Cricut$712.54M1.53$62.83M$0.3116.58
Weatherford International$5.51B0.77$506M$6.469.13

In the previous week, Weatherford International had 31 more articles in the media than Cricut. MarketBeat recorded 36 mentions for Weatherford International and 5 mentions for Cricut. Cricut's average media sentiment score of 0.31 beat Weatherford International's score of 0.28 indicating that Cricut is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Cricut
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Weatherford International
6 Very Positive mention(s)
6 Positive mention(s)
7 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Neutral

Summary

Weatherford International beats Cricut on 11 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CRCT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CRCT vs. The Competition

MetricCricutTechnology Services IndustryBusiness SectorNASDAQ Exchange
Market Cap$1.10B$2.53B$14.97B$9.53B
Dividend Yield3.84%1.53%2.73%4.05%
P/E Ratio16.5830.6829.0420.08
Price / Sales1.5336.6049.4787.56
Price / Cash12.1043.3726.7228.40
Price / Book2.356.426.575.80
Net Income$62.83M$33.37M$197.16M$259.24M
7 Day Performance-6.38%-0.10%-0.09%0.61%
1 Month Performance-20.80%9.28%5.25%11.83%
1 Year Performance-19.69%38.87%25.70%16.52%

Cricut Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CRCT
Cricut
1.9284 of 5 stars
$5.14
-1.3%
$4.52
-12.1%
-20.1%$1.10B$712.54M16.58830Upcoming Earnings
WFRD
Weatherford International
4.3541 of 5 stars
$53.45
-0.2%
$96.63
+80.8%
-49.8%$3.89B$5.51B8.5519,000News Coverage
Earnings Report
Analyst Upgrade
Gap Up
WHD
Cactus
3.3656 of 5 stars
$43.46
-0.2%
$52.00
+19.7%
-21.3%$3.48B$1.13B15.471,600Positive News
Upcoming Earnings
HAYW
Hayward
3.4896 of 5 stars
$14.38
-2.0%
$17.13
+19.1%
+11.4%$3.17B$1.05B26.142,080Trending News
Upcoming Earnings
ATS
ATS
0.564 of 5 stars
$30.96
-1.3%
$30.50
-1.5%
+5.2%$3.06B$1.82B-162.937,500
HSAI
Hesai Group
2.0147 of 5 stars
$20.86
-4.1%
$24.43
+17.1%
+378.2%$2.85B$2.24B-695.331,142News Coverage
Analyst Upgrade
EPAC
Enerpac Tool Group
4.3851 of 5 stars
$37.09
-3.3%
$53.00
+42.9%
-5.3%$2.07B$589.51M22.752,000Analyst Downgrade
PSIX
Power Solutions International
0.676 of 5 stars
$87.84
-2.4%
$37.00
-57.9%
N/A$2.07B$475.97M24.88700Positive News
Gap Up
SEI
Solaris Energy Infrastructure
4.8905 of 5 stars
$28.58
-2.1%
$41.44
+45.0%
N/A$1.93B$371.53M64.96338Positive News
Dividend Announcement
Analyst Forecast
ACMR
ACM Research
2.2366 of 5 stars
$30.40
+1.1%
$29.40
-3.3%
+70.7%$1.77B$782.12M19.492,023
FLOC
Flowco
N/A$18.72
-0.6%
$32.40
+73.1%
N/A$1.70B$535.28M10.171,283Positive News
Upcoming Earnings

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This page (NASDAQ:CRCT) was last updated on 7/29/2025 by MarketBeat.com Staff
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