Cricut (CRCT) Competitors

Cricut (NASDAQ:CRCT) and Weatherford International (NASDAQ:WFRD) are both machinery companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, media sentiment, dividends, earnings, risk, analyst recommendations, valuation and institutional ownership.

Do analysts rate CRCT or WFRD?

Cricut currently has a consensus price target of $4.52, suggesting a potential downside of 20.48%. Weatherford International has a consensus price target of $97.63, suggesting a potential upside of 73.34%. Given Weatherford International's stronger consensus rating and higher probable upside, analysts plainly believe Weatherford International is more favorable than Cricut.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Cricut	2 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.33
Weatherford International	0 Sell rating(s)	1 Hold rating(s)	7 Buy rating(s)	0 Strong Buy rating(s)	2.88

Do insiders & institutionals have more ownership in CRCT or WFRD?

19.6% of Cricut shares are held by institutional investors. Comparatively, 97.2% of Weatherford International shares are held by institutional investors. 18.0% of Cricut shares are held by company insiders. Comparatively, 1.6% of Weatherford International shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Which has more risk and volatility, CRCT or WFRD?

Cricut has a beta of 0.15, suggesting that its stock price is 85% less volatile than the S&P 500. Comparatively, Weatherford International has a beta of 0.77, suggesting that its stock price is 23% less volatile than the S&P 500.

Does the media refer more to CRCT or WFRD?

In the previous week, Cricut had 4 more articles in the media than Weatherford International. MarketBeat recorded 13 mentions for Cricut and 9 mentions for Weatherford International. Weatherford International's average media sentiment score of 1.59 beat Cricut's score of 0.40 indicating that Weatherford International is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Cricut	6 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Weatherford International	8 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Is CRCT or WFRD more profitable?

Cricut has a net margin of 10.09% compared to Weatherford International's net margin of 9.35%. Weatherford International's return on equity of 34.87% beat Cricut's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Cricut	10.09%	16.49%	10.41%
Weatherford International	9.35%	34.87%	9.37%

Which has higher valuation and earnings, CRCT or WFRD?

Weatherford International has higher revenue and earnings than Cricut. Weatherford International is trading at a lower price-to-earnings ratio than Cricut, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Cricut	$712.54M	1.69	$62.83M	$0.33	17.21
Weatherford International	$5.51B	0.73	$506M	$6.46	8.72

Is CRCT or WFRD a better dividend stock?

Cricut pays an annual dividend of $0.20 per share and has a dividend yield of 3.5%. Weatherford International pays an annual dividend of $1.00 per share and has a dividend yield of 1.8%. Cricut pays out 60.6% of its earnings in the form of a dividend. Weatherford International pays out 15.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Summary

Weatherford International beats Cricut on 11 of the 18 factors compared between the two stocks.