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Cricut (CRCT) Competitors

Cricut logo
$7.30 +0.09 (+1.25%)
Closing price 07/3/2025 03:54 PM Eastern
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$7.27 -0.03 (-0.47%)
As of 07/3/2025 04:56 PM Eastern
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CRCT vs. CHX, WFRD, WHD, ATS, HAYW, HSAI, EPAC, SEI, DNOW, and FLOC

Should you be buying Cricut stock or one of its competitors? The main competitors of Cricut include ChampionX (CHX), Weatherford International (WFRD), Cactus (WHD), ATS (ATS), Hayward (HAYW), Hesai Group (HSAI), Enerpac Tool Group (EPAC), Solaris Energy Infrastructure (SEI), DNOW (DNOW), and Flowco (FLOC). These companies are all part of the "machinery" industry.

Cricut vs. Its Competitors

Cricut (NASDAQ:CRCT) and ChampionX (NASDAQ:CHX) are both machinery companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, media sentiment, profitability, risk, earnings, analyst recommendations, dividends and valuation.

Cricut pays an annual dividend of $0.20 per share and has a dividend yield of 2.7%. ChampionX pays an annual dividend of $0.38 per share and has a dividend yield of 1.5%. Cricut pays out 64.5% of its earnings in the form of a dividend. ChampionX pays out 25.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. ChampionX has raised its dividend for 2 consecutive years.

Cricut presently has a consensus target price of $4.52, indicating a potential downside of 38.13%. ChampionX has a consensus target price of $37.67, indicating a potential upside of 44.12%. Given ChampionX's stronger consensus rating and higher probable upside, analysts clearly believe ChampionX is more favorable than Cricut.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cricut
2 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.33
ChampionX
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67

19.6% of Cricut shares are owned by institutional investors. Comparatively, 99.0% of ChampionX shares are owned by institutional investors. 18.0% of Cricut shares are owned by insiders. Comparatively, 1.5% of ChampionX shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

In the previous week, ChampionX had 1 more articles in the media than Cricut. MarketBeat recorded 3 mentions for ChampionX and 2 mentions for Cricut. ChampionX's average media sentiment score of 1.08 beat Cricut's score of 0.55 indicating that ChampionX is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Cricut
0 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
ChampionX
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Cricut has a net margin of 9.48% compared to ChampionX's net margin of 8.20%. ChampionX's return on equity of 19.25% beat Cricut's return on equity.

Company Net Margins Return on Equity Return on Assets
Cricut9.48% 14.27% 9.65%
ChampionX 8.20%19.25%10.25%

Cricut has a beta of 0.16, meaning that its share price is 84% less volatile than the S&P 500. Comparatively, ChampionX has a beta of 1.49, meaning that its share price is 49% more volatile than the S&P 500.

ChampionX has higher revenue and earnings than Cricut. ChampionX is trading at a lower price-to-earnings ratio than Cricut, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Cricut$712.54M2.17$62.83M$0.3123.55
ChampionX$3.63B1.38$320.27M$1.5117.31

Summary

ChampionX beats Cricut on 14 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CRCT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CRCT vs. The Competition

MetricCricutTechnology Services IndustryBusiness SectorNASDAQ Exchange
Market Cap$1.53B$2.42B$13.21B$9.05B
Dividend Yield2.77%1.37%2.54%3.99%
P/E Ratio23.5531.3328.8120.23
Price / Sales2.1736.6140.66119.26
Price / Cash16.7541.4726.1328.59
Price / Book3.335.886.295.65
Net Income$62.83M$32.23M$188.88M$249.15M
7 Day Performance12.48%5.99%3.77%3.28%
1 Month Performance13.71%4.96%3.08%3.95%
1 Year Performance33.94%55.84%37.52%20.98%

Cricut Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CRCT
Cricut
1.5618 of 5 stars
$7.30
+1.2%
$4.52
-38.1%
+33.9%$1.53B$712.54M23.55830
CHX
ChampionX
3.4869 of 5 stars
$24.84
-0.5%
$37.67
+51.6%
-19.2%$4.78B$3.63B16.457,100News Coverage
Positive News
Dividend Announcement
WFRD
Weatherford International
4.4438 of 5 stars
$50.31
+0.5%
$96.63
+92.1%
-55.5%$3.63B$5.51B8.0519,000Positive News
WHD
Cactus
4.0014 of 5 stars
$43.76
-1.3%
$52.33
+19.6%
-11.5%$3.54B$1.13B15.571,600News Coverage
ATS
ATS
0.763 of 5 stars
$31.92
+0.7%
$30.50
-4.4%
+2.9%$3.10B$1.82B-168.007,500Analyst Upgrade
HAYW
Hayward
3.7706 of 5 stars
$13.78
-0.2%
$17.13
+24.3%
+17.6%$2.99B$1.05B25.052,080Trending News
HSAI
Hesai Group
1.8346 of 5 stars
$21.95
-0.2%
$24.43
+11.3%
+400.6%$2.89B$284.57M-731.671,142Positive News
EPAC
Enerpac Tool Group
4.4489 of 5 stars
$40.57
-2.3%
$53.00
+30.6%
-0.6%$2.25B$589.51M24.892,000Analyst Upgrade
High Trading Volume
SEI
Solaris Energy Infrastructure
4.8782 of 5 stars
$28.60
-1.3%
$42.56
+48.8%
N/A$1.93B$371.53M65.00338Positive News
DNOW
DNOW
4.1084 of 5 stars
$14.83
-6.3%
$18.50
+24.7%
+10.2%$1.67B$2.37B20.042,575High Trading Volume
FLOC
Flowco
N/A$17.84
-0.1%
$32.40
+81.6%
N/A$1.62B$535.28M9.701,283

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This page (NASDAQ:CRCT) was last updated on 7/6/2025 by MarketBeat.com Staff
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