Criteo (CRTO) Competitors

Criteo (NASDAQ:CRTO) and Bilibili (NASDAQ:BILI) are both computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, valuation, media sentiment, risk, earnings, analyst recommendations, dividends, community ranking and institutional ownership.

Does the MarketBeat Community prefer CRTO or BILI?

Criteo received 174 more outperform votes than Bilibili when rated by MarketBeat users. Likewise, 66.71% of users gave Criteo an outperform vote while only 61.74% of users gave Bilibili an outperform vote.

Company	Underperform	Outperform
Criteo	Outperform Votes 579 66.71%	Underperform Votes 289 33.29%
Bilibili	Outperform Votes 405 61.74%	Underperform Votes 251 38.26%

Is CRTO or BILI more profitable?

Criteo has a net margin of 5.08% compared to Bilibili's net margin of -5.01%. Criteo's return on equity of 16.37% beat Bilibili's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Criteo	5.08%	16.37%	8.04%
Bilibili	-5.01%	-8.23%	-3.60%

Which has preferable earnings & valuation, CRTO or BILI?

Criteo has higher earnings, but lower revenue than Bilibili. Bilibili is trading at a lower price-to-earnings ratio than Criteo, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Criteo	$1.93B	1.00	$111.57M	$1.68	19.89
Bilibili	$26.83B	0.27	-$187.34M	-$0.45	-39.02

Which has more risk & volatility, CRTO or BILI?

Criteo has a beta of 0.74, meaning that its share price is 26% less volatile than the S&P 500. Comparatively, Bilibili has a beta of 0.95, meaning that its share price is 5% less volatile than the S&P 500.

Do analysts rate CRTO or BILI?

Criteo currently has a consensus price target of $50.90, indicating a potential upside of 52.30%. Bilibili has a consensus price target of $21.11, indicating a potential upside of 20.22%. Given Criteo's higher possible upside, research analysts clearly believe Criteo is more favorable than Bilibili.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Criteo	1 Sell rating(s)	4 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.45
Bilibili	0 Sell rating(s)	3 Hold rating(s)	9 Buy rating(s)	1 Strong Buy rating(s)	2.85

Do institutionals & insiders have more ownership in CRTO or BILI?

94.3% of Criteo shares are held by institutional investors. Comparatively, 16.1% of Bilibili shares are held by institutional investors. 1.7% of Criteo shares are held by company insiders. Comparatively, 22.2% of Bilibili shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Does the media favor CRTO or BILI?

In the previous week, Criteo had 21 more articles in the media than Bilibili. MarketBeat recorded 25 mentions for Criteo and 4 mentions for Bilibili. Bilibili's average media sentiment score of 0.99 beat Criteo's score of 0.55 indicating that Bilibili is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Criteo	9 Very Positive mention(s)	2 Positive mention(s)	6 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Positive
Bilibili	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Criteo beats Bilibili on 12 of the 19 factors compared between the two stocks.