Criteo (CRTO) Competitors

Criteo (NASDAQ:CRTO) and MARA (NASDAQ:MARA) are both computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, earnings, dividends, media sentiment, risk, valuation, community ranking and profitability.

Is CRTO or MARA more profitable?

MARA has a net margin of 27.48% compared to Criteo's net margin of 5.08%. Criteo's return on equity of 16.37% beat MARA's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Criteo	5.08%	16.37%	8.04%
MARA	27.48%	-8.40%	-6.92%

Which has stronger earnings and valuation, CRTO or MARA?

MARA has lower revenue, but higher earnings than Criteo. MARA is trading at a lower price-to-earnings ratio than Criteo, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Criteo	$1.93B	0.78	$111.57M	$2.46	10.54
MARA	$705.06M	8.11	$261.17M	-$1.45	-11.21

Which has more volatility & risk, CRTO or MARA?

Criteo has a beta of 0.51, suggesting that its share price is 49% less volatile than the S&P 500. Comparatively, MARA has a beta of 6.61, suggesting that its share price is 561% more volatile than the S&P 500.

Do analysts rate CRTO or MARA?

Criteo presently has a consensus target price of $46.70, suggesting a potential upside of 80.10%. MARA has a consensus target price of $20.83, suggesting a potential upside of 28.21%. Given Criteo's stronger consensus rating and higher probable upside, equities research analysts clearly believe Criteo is more favorable than MARA.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Criteo	1 Sell rating(s)	4 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.45
MARA	1 Sell rating(s)	4 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.40

Do insiders & institutionals have more ownership in CRTO or MARA?

94.3% of Criteo shares are owned by institutional investors. Comparatively, 44.5% of MARA shares are owned by institutional investors. 1.7% of Criteo shares are owned by insiders. Comparatively, 0.8% of MARA shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Does the MarketBeat Community believe in CRTO or MARA?

Criteo received 268 more outperform votes than MARA when rated by MarketBeat users. Likewise, 66.63% of users gave Criteo an outperform vote while only 53.78% of users gave MARA an outperform vote.

Company	Underperform	Outperform
Criteo	Outperform Votes 581 66.63%	Underperform Votes 291 33.37%
MARA	Outperform Votes 313 53.78%	Underperform Votes 269 46.22%

Does the media favor CRTO or MARA?

In the previous week, MARA had 32 more articles in the media than Criteo. MarketBeat recorded 35 mentions for MARA and 3 mentions for Criteo. Criteo's average media sentiment score of 1.60 beat MARA's score of 0.56 indicating that Criteo is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Criteo	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
MARA	14 Very Positive mention(s)	3 Positive mention(s)	9 Neutral mention(s)	6 Negative mention(s)	1 Very Negative mention(s)	Positive

Summary

Criteo beats MARA on 12 of the 18 factors compared between the two stocks.