DraftKings (DKNG) Competitors $42.98 -1.59 (-3.57%) Closing price 07/11/2025 04:00 PM EasternExtended Trading$42.96 -0.02 (-0.06%) As of 07/11/2025 07:51 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock DKNG vs. CZR, PENN, ROKU, WYNN, FUBO, MGM, RSI, TKO, EDR, and WMGShould you be buying DraftKings stock or one of its competitors? The main competitors of DraftKings include Caesars Entertainment (CZR), PENN Entertainment (PENN), Roku (ROKU), Wynn Resorts (WYNN), fuboTV (FUBO), MGM Resorts International (MGM), Rush Street Interactive (RSI), TKO Group (TKO), Endeavor Group (EDR), and Warner Music Group (WMG). These companies are all part of the "consumer discretionary" sector. DraftKings vs. Its Competitors Caesars Entertainment PENN Entertainment Roku Wynn Resorts fuboTV MGM Resorts International Rush Street Interactive TKO Group Endeavor Group Warner Music Group Caesars Entertainment (NASDAQ:CZR) and DraftKings (NASDAQ:DKNG) are both consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their risk, institutional ownership, valuation, earnings, analyst recommendations, media sentiment, dividends and profitability. Do insiders and institutionals hold more shares of CZR or DKNG? 91.8% of Caesars Entertainment shares are held by institutional investors. Comparatively, 37.7% of DraftKings shares are held by institutional investors. 0.8% of Caesars Entertainment shares are held by insiders. Comparatively, 51.2% of DraftKings shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term. Which has stronger earnings and valuation, CZR or DKNG? Caesars Entertainment has higher revenue and earnings than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than Caesars Entertainment, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioCaesars Entertainment$11.25B0.56-$278M-$1.09-27.55DraftKings$4.77B8.02-$507.29M-$0.83-51.78 Which has more risk and volatility, CZR or DKNG? Caesars Entertainment has a beta of 2.29, meaning that its stock price is 129% more volatile than the S&P 500. Comparatively, DraftKings has a beta of 1.67, meaning that its stock price is 67% more volatile than the S&P 500. Is CZR or DKNG more profitable? Caesars Entertainment has a net margin of -2.08% compared to DraftKings' net margin of -7.97%. Caesars Entertainment's return on equity of -2.60% beat DraftKings' return on equity.Company Net Margins Return on Equity Return on Assets Caesars Entertainment-2.08% -2.60% -0.35% DraftKings -7.97%-34.55%-8.51% Do analysts prefer CZR or DKNG? Caesars Entertainment presently has a consensus target price of $43.20, suggesting a potential upside of 43.86%. DraftKings has a consensus target price of $53.93, suggesting a potential upside of 25.48%. Given Caesars Entertainment's higher probable upside, research analysts plainly believe Caesars Entertainment is more favorable than DraftKings.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Caesars Entertainment 0 Sell rating(s) 3 Hold rating(s) 11 Buy rating(s) 1 Strong Buy rating(s) 2.87DraftKings 0 Sell rating(s) 1 Hold rating(s) 27 Buy rating(s) 0 Strong Buy rating(s) 2.96 Does the media favor CZR or DKNG? In the previous week, Caesars Entertainment had 2 more articles in the media than DraftKings. MarketBeat recorded 18 mentions for Caesars Entertainment and 16 mentions for DraftKings. DraftKings' average media sentiment score of 1.23 beat Caesars Entertainment's score of 0.99 indicating that DraftKings is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Caesars Entertainment 7 Very Positive mention(s) 4 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive DraftKings 9 Very Positive mention(s) 2 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive SummaryCaesars Entertainment beats DraftKings on 11 of the 17 factors compared between the two stocks. Get DraftKings News Delivered to You Automatically Sign up to receive the latest news and ratings for DKNG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding DKNG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart DKNG vs. The Competition Export to ExcelMetricDraftKingsGAMING IndustryDiscretionary SectorNASDAQ ExchangeMarket Cap$39.64B$8.80B$8.34B$9.09BDividend YieldN/A2.06%3.12%4.00%P/E Ratio-51.7821.8121.3320.27Price / Sales8.022.733.3398.57Price / CashN/A20.3616.9458.16Price / Book37.3712.904.655.49Net Income-$507.29M$25.40M$214.95M$250.45M7 Day Performance5.67%2.97%36.33%4.79%1 Month Performance13.16%9.52%45.42%7.68%1 Year Performance13.52%12.22%16.02%16.43% DraftKings Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)DKNGDraftKings4.472 of 5 stars$42.98-3.6%$53.93+25.5%+15.7%$39.64B$4.77B-51.785,100Positive NewsAnalyst ForecastCZRCaesars Entertainment3.9052 of 5 stars$29.97+1.9%$42.50+41.8%-22.9%$6.23B$11.30B-27.5022,000Analyst ForecastPENNPENN Entertainment4.481 of 5 stars$18.31-0.1%$23.15+26.4%-14.2%$2.76B$6.64B-29.5323,118Trending NewsAnalyst ForecastROKURoku2.0806 of 5 stars$88.14+0.1%$90.37+2.5%+46.7%$12.86B$4.11B-120.743,340Trending NewsAnalyst ForecastInsider TradeAnalyst RevisionWYNNWynn Resorts3.2807 of 5 stars$110.46+1.6%$112.62+2.0%+31.4%$11.55B$7.13B30.6828,000Analyst ForecastFUBOfuboTV1.6976 of 5 stars$3.62-0.8%$4.06+12.2%+161.2%$1.24B$1.62B18.10510MGMMGM Resorts International4.7622 of 5 stars$37.53+1.4%$46.94+25.1%-17.2%$10.21B$17.24B16.7563,000Analyst ForecastRSIRush Street Interactive2.1189 of 5 stars$15.44+1.0%$15.89+2.9%+68.6%$3.54B$924.08M193.02470Insider TradeTKOTKO Group2.3467 of 5 stars$173.13-1.8%$168.08-2.9%+56.4%$34.26B$2.85B87.881,300Analyst DowngradeInsider TradeAnalyst RevisionEDREndeavor GroupN/A$30.05+4.2%N/A+9.3%$20.62B$7.11B-14.661,120High Trading VolumeWMGWarner Music Group3.7029 of 5 stars$29.49+0.2%$33.68+14.2%-1.2%$15.37B$6.43B33.905,800News CoverageAnalyst ForecastOptions Volume Related Companies and Tools Related Companies Caesars Entertainment Alternatives PENN Entertainment Alternatives Roku Alternatives Wynn Resorts Alternatives fuboTV Alternatives MGM Resorts International Alternatives Rush Street Interactive Alternatives TKO Group Alternatives Endeavor Group Alternatives Warner Music Group Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:DKNG) was last updated on 7/12/2025 by MarketBeat.com Staff From Our PartnersThis Signal Only Flashes Once Every 4 Years – And It Just TriggeredThis same signal has appeared twice before in the past 8 years — both times, it kicked off major moves in cryp...Crypto Swap Profits | SponsoredTrump wipes out trillions overnight…Is there anybody more powerful than Donald Trump right now? 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