DraftKings (DKNG) Competitors

$25.11 +0.04 (+0.18%)

As of 10:00 AM Eastern

DKNG vs. CZR, HOOD, PENN, WYNN, and FLUT

Should you buy DraftKings stock or one of its competitors? MarketBeat compares DraftKings with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with DraftKings include Caesars Entertainment (CZR), Robinhood Markets (HOOD), PENN Entertainment (PENN), Wynn Resorts (WYNN), and Flutter Entertainment (FLUT).

How does DraftKings compare to Caesars Entertainment?

Caesars Entertainment (NASDAQ:CZR) and DraftKings (NASDAQ:DKNG) are both consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their profitability, risk, media sentiment, valuation, earnings, institutional ownership, analyst recommendations and dividends.

In the previous week, DraftKings had 14 more articles in the media than Caesars Entertainment. MarketBeat recorded 26 mentions for DraftKings and 12 mentions for Caesars Entertainment. DraftKings' average media sentiment score of 0.96 beat Caesars Entertainment's score of 0.84 indicating that DraftKings is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Caesars Entertainment	7 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
DraftKings	11 Very Positive mention(s)	1 Positive mention(s)	8 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

DraftKings has lower revenue, but higher earnings than Caesars Entertainment. Caesars Entertainment is trading at a lower price-to-earnings ratio than DraftKings, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Caesars Entertainment	$11.49B	0.52	-$502M	-$2.37	N/A
DraftKings	$6.05B	2.06	$3.71M	$0.06	418.57

Caesars Entertainment currently has a consensus price target of $33.27, indicating a potential upside of 13.91%. DraftKings has a consensus price target of $34.32, indicating a potential upside of 36.67%. Given DraftKings' stronger consensus rating and higher possible upside, analysts plainly believe DraftKings is more favorable than Caesars Entertainment.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Caesars Entertainment	1 Sell rating(s)	7 Hold rating(s)	9 Buy rating(s)	0 Strong Buy rating(s)	2.47
DraftKings	2 Sell rating(s)	9 Hold rating(s)	27 Buy rating(s)	1 Strong Buy rating(s)	2.69

Caesars Entertainment has a beta of 1.77, meaning that its stock price is 77% more volatile than the broader market. Comparatively, DraftKings has a beta of 1.67, meaning that its stock price is 67% more volatile than the broader market.

91.8% of Caesars Entertainment shares are held by institutional investors. Comparatively, 37.7% of DraftKings shares are held by institutional investors. 1.0% of Caesars Entertainment shares are held by insiders. Comparatively, 47.2% of DraftKings shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

DraftKings has a net margin of 0.93% compared to Caesars Entertainment's net margin of -4.19%. DraftKings' return on equity of 13.51% beat Caesars Entertainment's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Caesars Entertainment	-4.19%	-7.88%	-0.95%
DraftKings	0.93%	13.51%	2.24%

Summary

DraftKings beats Caesars Entertainment on 14 of the 17 factors compared between the two stocks.

How does DraftKings compare to Robinhood Markets?

Robinhood Markets (NASDAQ:HOOD) and DraftKings (NASDAQ:DKNG) are related large-cap companies, but which is the superior stock? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, profitability, earnings, valuation, dividends, institutional ownership and risk.

93.3% of Robinhood Markets shares are held by institutional investors. Comparatively, 37.7% of DraftKings shares are held by institutional investors. 14.5% of Robinhood Markets shares are held by insiders. Comparatively, 47.2% of DraftKings shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Robinhood Markets has a beta of 2.29, suggesting that its share price is 129% more volatile than the broader market. Comparatively, DraftKings has a beta of 1.67, suggesting that its share price is 67% more volatile than the broader market.

Robinhood Markets currently has a consensus target price of $106.38, indicating a potential upside of 36.71%. DraftKings has a consensus target price of $34.32, indicating a potential upside of 36.67%. Given Robinhood Markets' higher probable upside, equities research analysts plainly believe Robinhood Markets is more favorable than DraftKings.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Robinhood Markets	2 Sell rating(s)	4 Hold rating(s)	19 Buy rating(s)	0 Strong Buy rating(s)	2.68
DraftKings	2 Sell rating(s)	9 Hold rating(s)	27 Buy rating(s)	1 Strong Buy rating(s)	2.69

In the previous week, Robinhood Markets had 15 more articles in the media than DraftKings. MarketBeat recorded 41 mentions for Robinhood Markets and 26 mentions for DraftKings. DraftKings' average media sentiment score of 0.96 beat Robinhood Markets' score of 0.93 indicating that DraftKings is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Robinhood Markets	26 Very Positive mention(s)	7 Positive mention(s)	4 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
DraftKings	11 Very Positive mention(s)	1 Positive mention(s)	8 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Robinhood Markets has higher earnings, but lower revenue than DraftKings. Robinhood Markets is trading at a lower price-to-earnings ratio than DraftKings, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Robinhood Markets	$4.47B	15.67	$1.88B	$2.07	37.59
DraftKings	$6.05B	2.06	$3.71M	$0.06	418.57

Robinhood Markets has a net margin of 41.12% compared to DraftKings' net margin of 0.93%. Robinhood Markets' return on equity of 21.39% beat DraftKings' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Robinhood Markets	41.12%	21.39%	4.73%
DraftKings	0.93%	13.51%	2.24%

Summary

Robinhood Markets beats DraftKings on 10 of the 17 factors compared between the two stocks.

How does DraftKings compare to PENN Entertainment?

DraftKings (NASDAQ:DKNG) and PENN Entertainment (NASDAQ:PENN) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, analyst recommendations, earnings, media sentiment, risk, institutional ownership, valuation and profitability.

37.7% of DraftKings shares are held by institutional investors. Comparatively, 91.7% of PENN Entertainment shares are held by institutional investors. 47.2% of DraftKings shares are held by insiders. Comparatively, 2.7% of PENN Entertainment shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

DraftKings presently has a consensus price target of $34.32, indicating a potential upside of 36.67%. PENN Entertainment has a consensus price target of $20.29, indicating a potential upside of 4.90%. Given DraftKings' stronger consensus rating and higher possible upside, equities research analysts clearly believe DraftKings is more favorable than PENN Entertainment.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
DraftKings	2 Sell rating(s)	9 Hold rating(s)	27 Buy rating(s)	1 Strong Buy rating(s)	2.69
PENN Entertainment	1 Sell rating(s)	6 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.47

DraftKings has higher earnings, but lower revenue than PENN Entertainment. PENN Entertainment is trading at a lower price-to-earnings ratio than DraftKings, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
DraftKings	$6.05B	2.06	$3.71M	$0.06	418.57
PENN Entertainment	$7.07B	0.37	-$843.10M	-$6.72	N/A

In the previous week, DraftKings had 22 more articles in the media than PENN Entertainment. MarketBeat recorded 26 mentions for DraftKings and 4 mentions for PENN Entertainment. DraftKings' average media sentiment score of 0.96 beat PENN Entertainment's score of 0.95 indicating that DraftKings is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
DraftKings	11 Very Positive mention(s)	1 Positive mention(s)	8 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
PENN Entertainment	1 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

DraftKings has a net margin of 0.93% compared to PENN Entertainment's net margin of -13.55%. DraftKings' return on equity of 13.51% beat PENN Entertainment's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
DraftKings	0.93%	13.51%	2.24%
PENN Entertainment	-13.55%	0.44%	0.07%

DraftKings has a beta of 1.67, meaning that its share price is 67% more volatile than the broader market. Comparatively, PENN Entertainment has a beta of 1.43, meaning that its share price is 43% more volatile than the broader market.

Summary

DraftKings beats PENN Entertainment on 15 of the 17 factors compared between the two stocks.

How does DraftKings compare to Wynn Resorts?

DraftKings (NASDAQ:DKNG) and Wynn Resorts (NASDAQ:WYNN) are both large-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, institutional ownership, valuation, profitability, analyst recommendations, earnings, media sentiment and risk.

37.7% of DraftKings shares are held by institutional investors. Comparatively, 88.6% of Wynn Resorts shares are held by institutional investors. 47.2% of DraftKings shares are held by insiders. Comparatively, 0.9% of Wynn Resorts shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Wynn Resorts has higher revenue and earnings than DraftKings. Wynn Resorts is trading at a lower price-to-earnings ratio than DraftKings, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
DraftKings	$6.05B	2.06	$3.71M	$0.06	418.57
Wynn Resorts	$7.14B	1.47	$327.33M	$3.35	30.08

DraftKings has a beta of 1.67, meaning that its share price is 67% more volatile than the broader market. Comparatively, Wynn Resorts has a beta of 1.01, meaning that its share price is 1% more volatile than the broader market.

DraftKings presently has a consensus target price of $34.32, suggesting a potential upside of 36.67%. Wynn Resorts has a consensus target price of $140.00, suggesting a potential upside of 38.94%. Given Wynn Resorts' stronger consensus rating and higher probable upside, analysts clearly believe Wynn Resorts is more favorable than DraftKings.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
DraftKings	2 Sell rating(s)	9 Hold rating(s)	27 Buy rating(s)	1 Strong Buy rating(s)	2.69
Wynn Resorts	0 Sell rating(s)	2 Hold rating(s)	15 Buy rating(s)	1 Strong Buy rating(s)	2.94

Wynn Resorts has a net margin of 5.14% compared to DraftKings' net margin of 0.93%. DraftKings' return on equity of 13.51% beat Wynn Resorts' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
DraftKings	0.93%	13.51%	2.24%
Wynn Resorts	5.14%	-42.03%	3.53%

In the previous week, DraftKings had 19 more articles in the media than Wynn Resorts. MarketBeat recorded 26 mentions for DraftKings and 7 mentions for Wynn Resorts. DraftKings' average media sentiment score of 0.96 beat Wynn Resorts' score of 0.29 indicating that DraftKings is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
DraftKings	11 Very Positive mention(s)	1 Positive mention(s)	8 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Wynn Resorts	1 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

DraftKings and Wynn Resorts tied by winning 8 of the 16 factors compared between the two stocks.

How does DraftKings compare to Flutter Entertainment?

DraftKings (NASDAQ:DKNG) and Flutter Entertainment (NYSE:FLUT) are both large-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, earnings, media sentiment, analyst recommendations, institutional ownership, profitability, valuation and risk.

DraftKings presently has a consensus price target of $34.32, suggesting a potential upside of 36.67%. Flutter Entertainment has a consensus price target of $189.26, suggesting a potential upside of 97.94%. Given Flutter Entertainment's higher probable upside, analysts clearly believe Flutter Entertainment is more favorable than DraftKings.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
DraftKings	2 Sell rating(s)	9 Hold rating(s)	27 Buy rating(s)	1 Strong Buy rating(s)	2.69
Flutter Entertainment	4 Sell rating(s)	7 Hold rating(s)	15 Buy rating(s)	2 Strong Buy rating(s)	2.54

DraftKings has higher earnings, but lower revenue than Flutter Entertainment. Flutter Entertainment is trading at a lower price-to-earnings ratio than DraftKings, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
DraftKings	$6.05B	2.06	$3.71M	$0.06	418.57
Flutter Entertainment	$17.02B	0.98	-$310M	-$2.14	N/A

In the previous week, DraftKings had 19 more articles in the media than Flutter Entertainment. MarketBeat recorded 26 mentions for DraftKings and 7 mentions for Flutter Entertainment. DraftKings' average media sentiment score of 0.96 beat Flutter Entertainment's score of 0.43 indicating that DraftKings is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
DraftKings	11 Very Positive mention(s)	1 Positive mention(s)	8 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Flutter Entertainment	4 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

DraftKings has a net margin of 0.93% compared to Flutter Entertainment's net margin of -2.20%. DraftKings' return on equity of 13.51% beat Flutter Entertainment's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
DraftKings	0.93%	13.51%	2.24%
Flutter Entertainment	-2.20%	11.60%	3.81%

DraftKings has a beta of 1.67, suggesting that its stock price is 67% more volatile than the broader market. Comparatively, Flutter Entertainment has a beta of 1.58, suggesting that its stock price is 58% more volatile than the broader market.

37.7% of DraftKings shares are held by institutional investors. 47.2% of DraftKings shares are held by company insiders. Comparatively, 0.1% of Flutter Entertainment shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Summary

DraftKings beats Flutter Entertainment on 13 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DKNG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

DKNG vs. The Competition

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Metric	DraftKings	GAMING Industry	Discretionary Sector	NASDAQ Exchange
Market Cap	$12.43B	$6.21B	$7.27B	$12.48B
Dividend Yield	N/A	1.18%	2.92%	5.25%
P/E Ratio	417.58	28.88	18.72	25.93
Price / Sales	2.06	2.25	3.95	102.65
Price / Cash	32.10	20.70	14.92	56.80
Price / Book	20.59	6.27	3.72	7.14
Net Income	$3.71M	$34.66M	$247.22M	$337.13M
7 Day Performance	-1.13%	-0.04%	2.06%	2.15%
1 Month Performance	7.32%	-0.49%	14.52%	4.34%
1 Year Performance	-28.29%	-13.69%	17.93%	37.22%

DraftKings Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
DKNG DraftKings	4.462 of 5 stars	$25.11 +0.2%	$34.32 +36.7%	-29.5%	$12.43B	$6.05B	417.58	5,500	Options Volume
CZR Caesars Entertainment	2.49 of 5 stars	$27.50 -0.4%	$33.27 +21.0%	+1.9%	$5.63B	$11.49B	N/A	21,000	Trending News Gap Down Trading Halted
HOOD Robinhood Markets	4.6892 of 5 stars	$74.15 -3.9%	$107.88 +45.5%	+15.5%	$69.47B	$4.47B	35.82	2,900	Trending News Analyst Forecast
PENN PENN Entertainment	3.5863 of 5 stars	$16.12 -2.2%	$20.29 +25.8%	+24.1%	$2.21B	$6.96B	N/A	23,441	Positive News
WYNN Wynn Resorts	4.7396 of 5 stars	$94.78 -0.8%	$140.00 +47.7%	+9.4%	$9.91B	$7.14B	28.29	28,500

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This page (NASDAQ:DKNG) was last updated on 5/28/2026 by MarketBeat.com Staff.

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DraftKings (DKNG) Competitors

DKNG vs. CZR, HOOD, PENN, WYNN, and FLUT

How does DraftKings compare to Caesars Entertainment?

Summary

How does DraftKings compare to Robinhood Markets?

Summary

How does DraftKings compare to PENN Entertainment?

Summary

How does DraftKings compare to Wynn Resorts?

Summary

How does DraftKings compare to Flutter Entertainment?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

DKNG vs. The Competition

DraftKings Competitors List

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DraftKings (DKNG) Competitors

DKNG vs. CZR, HOOD, PENN, WYNN, and FLUT

How does DraftKings compare to Caesars Entertainment?

Does the media refer more to CZR or DKNG?

Which has higher earnings & valuation, CZR or DKNG?

Do analysts prefer CZR or DKNG?

Which has more risk & volatility, CZR or DKNG?

Do institutionals and insiders believe in CZR or DKNG?

Is CZR or DKNG more profitable?

Summary

How does DraftKings compare to Robinhood Markets?

Do institutionals and insiders believe in HOOD or DKNG?

Which has more risk and volatility, HOOD or DKNG?

Do analysts recommend HOOD or DKNG?

Does the media refer more to HOOD or DKNG?

Which has stronger earnings & valuation, HOOD or DKNG?

Is HOOD or DKNG more profitable?

Summary

How does DraftKings compare to PENN Entertainment?

Do institutionals and insiders have more ownership in DKNG or PENN?

Do analysts recommend DKNG or PENN?

Which has stronger valuation and earnings, DKNG or PENN?

Does the media favor DKNG or PENN?

Is DKNG or PENN more profitable?

Which has more risk and volatility, DKNG or PENN?

Summary

How does DraftKings compare to Wynn Resorts?

Do institutionals and insiders hold more shares of DKNG or WYNN?

Which has better valuation and earnings, DKNG or WYNN?

Which has more risk & volatility, DKNG or WYNN?

Do analysts rate DKNG or WYNN?

Is DKNG or WYNN more profitable?

Does the media refer more to DKNG or WYNN?

Summary

How does DraftKings compare to Flutter Entertainment?

Do analysts rate DKNG or FLUT?

Which has higher valuation and earnings, DKNG or FLUT?

Does the media prefer DKNG or FLUT?

Is DKNG or FLUT more profitable?

Which has more risk and volatility, DKNG or FLUT?

Do insiders and institutionals hold more shares of DKNG or FLUT?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

DKNG vs. The Competition

DraftKings Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools