DKNG vs. MTN, RCI, TCOM, TTWO, RCL, RBLX, LYV, ONON, FWONK, and FOXA
Should you be buying DraftKings stock or one of its competitors? The main competitors of DraftKings include Vail Resorts (MTN), Rogers Communications (RCI), Trip.com Group (TCOM), Take-Two Interactive Software (TTWO), Royal Caribbean Cruises (RCL), Roblox (RBLX), Live Nation Entertainment (LYV), ON (ONON), Formula One Group (FWONK), and FOX (FOXA). These companies are all part of the "consumer discretionary" sector.
DraftKings vs.
Vail Resorts (NYSE:MTN) and DraftKings (NASDAQ:DKNG) are both large-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, dividends, media sentiment, risk, institutional ownership, valuation, earnings, community ranking and analyst recommendations.
Vail Resorts received 439 more outperform votes than DraftKings when rated by MarketBeat users. Likewise, 68.98% of users gave Vail Resorts an outperform vote while only 58.93% of users gave DraftKings an outperform vote.
Vail Resorts currently has a consensus target price of $261.11, suggesting a potential upside of 1.24%. DraftKings has a consensus target price of $25.32, suggesting a potential downside of 0.93%. Given Vail Resorts' higher probable upside, research analysts plainly believe Vail Resorts is more favorable than DraftKings.
Vail Resorts has a beta of 1.21, suggesting that its stock price is 21% more volatile than the S&P 500. Comparatively, DraftKings has a beta of 1.8, suggesting that its stock price is 80% more volatile than the S&P 500.
In the previous week, DraftKings had 1 more articles in the media than Vail Resorts. MarketBeat recorded 18 mentions for DraftKings and 17 mentions for Vail Resorts. DraftKings' average media sentiment score of 0.77 beat Vail Resorts' score of 0.11 indicating that DraftKings is being referred to more favorably in the news media.
94.1% of Vail Resorts shares are owned by institutional investors. Comparatively, 30.6% of DraftKings shares are owned by institutional investors. 1.2% of Vail Resorts shares are owned by insiders. Comparatively, 51.2% of DraftKings shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Vail Resorts has a net margin of 11.88% compared to DraftKings' net margin of -50.42%. Vail Resorts' return on equity of 18.53% beat DraftKings' return on equity.
Vail Resorts has higher revenue and earnings than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than Vail Resorts, indicating that it is currently the more affordable of the two stocks.
Summary
Vail Resorts beats DraftKings on 11 of the 18 factors compared between the two stocks.
New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding DKNG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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