DKNG vs. RCL, LVS, EA, CHTR, TCOM, LULU, TTWO, HLT, RBLX, and LYV
Should you be buying DraftKings stock or one of its competitors? The main competitors of DraftKings include Royal Caribbean Cruises (RCL), Las Vegas Sands (LVS), Electronic Arts (EA), Charter Communications (CHTR), Trip.com Group (TCOM), Lululemon Athletica (LULU), Take-Two Interactive Software (TTWO), Hilton Worldwide (HLT), Roblox (RBLX), and Live Nation Entertainment (LYV). These companies are all part of the "consumer discretionary" sector.
Royal Caribbean Cruises (NYSE:RCL) and DraftKings (NASDAQ:DKNG) are both large-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their dividends, analyst recommendations, valuation, profitability, earnings, media sentiment, institutional ownership, community ranking and risk.
In the previous week, Royal Caribbean Cruises had 6 more articles in the media than DraftKings. MarketBeat recorded 28 mentions for Royal Caribbean Cruises and 22 mentions for DraftKings. DraftKings' average media sentiment score of 0.81 beat Royal Caribbean Cruises' score of 0.40 indicating that Royal Caribbean Cruises is being referred to more favorably in the media.
Royal Caribbean Cruises has higher revenue and earnings than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than Royal Caribbean Cruises, indicating that it is currently the more affordable of the two stocks.
Royal Caribbean Cruises currently has a consensus price target of $136.94, indicating a potential upside of 0.19%. DraftKings has a consensus price target of $47.31, indicating a potential upside of 15.81%. Given Royal Caribbean Cruises' higher probable upside, analysts clearly believe DraftKings is more favorable than Royal Caribbean Cruises.
Royal Caribbean Cruises has a beta of 2.52, meaning that its share price is 152% more volatile than the S&P 500. Comparatively, DraftKings has a beta of 1.86, meaning that its share price is 86% more volatile than the S&P 500.
Royal Caribbean Cruises received 685 more outperform votes than DraftKings when rated by MarketBeat users. Likewise, 71.18% of users gave Royal Caribbean Cruises an outperform vote while only 60.29% of users gave DraftKings an outperform vote.
87.5% of Royal Caribbean Cruises shares are held by institutional investors. Comparatively, 37.7% of DraftKings shares are held by institutional investors. 8.7% of Royal Caribbean Cruises shares are held by insiders. Comparatively, 48.9% of DraftKings shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
Royal Caribbean Cruises has a net margin of 12.22% compared to Royal Caribbean Cruises' net margin of -21.88%. DraftKings' return on equity of 45.55% beat Royal Caribbean Cruises' return on equity.
Summary
Royal Caribbean Cruises beats DraftKings on 14 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding DKNG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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