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DraftKings (DKNG) Competitors

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$26.14 +0.72 (+2.83%)
Closing price 08/14/2026 04:00 PM Eastern
Extended Trading
$26.20 +0.06 (+0.23%)
As of 08/14/2026 07:59 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.
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DKNG vs. CZR, HOOD, PENN, WYNN, and FLUT

Should you buy DraftKings stock or one of its competitors? DraftKings's main competitors and comparable companies include Caesars Entertainment (CZR), Robinhood Markets (HOOD), PENN Entertainment (PENN), Wynn Resorts (WYNN), and Flutter Entertainment (FLUT). Companies are selected based on similarities in market, industry, and size.

How does DraftKings compare to Caesars Entertainment?

Caesars Entertainment (NASDAQ:CZR) and DraftKings (NASDAQ:DKNG) are both consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their analyst recommendations, risk, valuation, profitability, earnings, institutional ownership, dividends and media sentiment.

Caesars Entertainment currently has a consensus target price of $30.71, suggesting a potential upside of 3.24%. DraftKings has a consensus target price of $34.11, suggesting a potential upside of 30.49%. Given DraftKings' stronger consensus rating and higher probable upside, analysts plainly believe DraftKings is more favorable than Caesars Entertainment.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Caesars Entertainment
1 Sell rating(s)
16 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.05
DraftKings
2 Sell rating(s)
8 Hold rating(s)
29 Buy rating(s)
1 Strong Buy rating(s)
2.73

In the previous week, DraftKings had 19 more articles in the media than Caesars Entertainment. MarketBeat recorded 25 mentions for DraftKings and 6 mentions for Caesars Entertainment. Caesars Entertainment's average media sentiment score of 1.46 beat DraftKings' score of 0.66 indicating that Caesars Entertainment is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Caesars Entertainment
3 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
DraftKings
9 Very Positive mention(s)
3 Positive mention(s)
9 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive

91.8% of Caesars Entertainment shares are owned by institutional investors. Comparatively, 37.7% of DraftKings shares are owned by institutional investors. 1.2% of Caesars Entertainment shares are owned by company insiders. Comparatively, 47.2% of DraftKings shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Caesars Entertainment has a beta of 1.77, meaning that its stock price is 77% more volatile than the broader market. Comparatively, DraftKings has a beta of 1.66, meaning that its stock price is 66% more volatile than the broader market.

DraftKings has lower revenue, but higher earnings than Caesars Entertainment. DraftKings is trading at a lower price-to-earnings ratio than Caesars Entertainment, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Caesars Entertainment$11.49B0.53-$502M-$2.28N/A
DraftKings$6.05B2.14$3.71M-$0.38N/A

DraftKings has a net margin of -2.68% compared to Caesars Entertainment's net margin of -3.99%. Caesars Entertainment's return on equity of -7.64% beat DraftKings' return on equity.

Company Net Margins Return on Equity Return on Assets
Caesars Entertainment-3.99% -7.64% -0.89%
DraftKings -2.68%-11.26%-1.61%

Summary

DraftKings beats Caesars Entertainment on 10 of the 17 factors compared between the two stocks.

How does DraftKings compare to Robinhood Markets?

DraftKings (NASDAQ:DKNG) and Robinhood Markets (NASDAQ:HOOD) are related large-cap companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, valuation, dividends, earnings, risk, media sentiment, analyst recommendations and institutional ownership.

DraftKings has a beta of 1.66, suggesting that its stock price is 66% more volatile than the broader market. Comparatively, Robinhood Markets has a beta of 2.35, suggesting that its stock price is 135% more volatile than the broader market.

DraftKings presently has a consensus target price of $34.11, suggesting a potential upside of 30.49%. Robinhood Markets has a consensus target price of $120.52, suggesting a potential upside of 26.12%. Given DraftKings' higher possible upside, research analysts clearly believe DraftKings is more favorable than Robinhood Markets.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
DraftKings
2 Sell rating(s)
8 Hold rating(s)
29 Buy rating(s)
1 Strong Buy rating(s)
2.73
Robinhood Markets
0 Sell rating(s)
5 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.81

In the previous week, Robinhood Markets had 14 more articles in the media than DraftKings. MarketBeat recorded 39 mentions for Robinhood Markets and 25 mentions for DraftKings. Robinhood Markets' average media sentiment score of 0.74 beat DraftKings' score of 0.66 indicating that Robinhood Markets is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
DraftKings
9 Very Positive mention(s)
3 Positive mention(s)
9 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive
Robinhood Markets
16 Very Positive mention(s)
9 Positive mention(s)
13 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Robinhood Markets has lower revenue, but higher earnings than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than Robinhood Markets, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
DraftKings$6.05B2.14$3.71M-$0.38N/A
Robinhood Markets$4.47B19.21$1.88B$2.2742.10

37.7% of DraftKings shares are held by institutional investors. Comparatively, 93.3% of Robinhood Markets shares are held by institutional investors. 47.2% of DraftKings shares are held by company insiders. Comparatively, 13.5% of Robinhood Markets shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Robinhood Markets has a net margin of 42.01% compared to DraftKings' net margin of -2.68%. Robinhood Markets' return on equity of 22.43% beat DraftKings' return on equity.

Company Net Margins Return on Equity Return on Assets
DraftKings-2.68% -11.26% -1.61%
Robinhood Markets 42.01%22.43%4.56%

Summary

Robinhood Markets beats DraftKings on 12 of the 17 factors compared between the two stocks.

How does DraftKings compare to PENN Entertainment?

PENN Entertainment (NASDAQ:PENN) and DraftKings (NASDAQ:DKNG) are both consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, risk, profitability, media sentiment, valuation, dividends, institutional ownership and analyst recommendations.

PENN Entertainment currently has a consensus price target of $23.53, suggesting a potential upside of 25.22%. DraftKings has a consensus price target of $34.11, suggesting a potential upside of 30.49%. Given DraftKings' stronger consensus rating and higher probable upside, analysts plainly believe DraftKings is more favorable than PENN Entertainment.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PENN Entertainment
1 Sell rating(s)
7 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.55
DraftKings
2 Sell rating(s)
8 Hold rating(s)
29 Buy rating(s)
1 Strong Buy rating(s)
2.73

DraftKings has a net margin of -2.68% compared to PENN Entertainment's net margin of -12.66%. PENN Entertainment's return on equity of 2.93% beat DraftKings' return on equity.

Company Net Margins Return on Equity Return on Assets
PENN Entertainment-12.66% 2.93% 0.39%
DraftKings -2.68%-11.26%-1.61%

DraftKings has lower revenue, but higher earnings than PENN Entertainment. DraftKings is trading at a lower price-to-earnings ratio than PENN Entertainment, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
PENN Entertainment$6.96B0.36-$843.10M-$6.36N/A
DraftKings$6.05B2.14$3.71M-$0.38N/A

PENN Entertainment has a beta of 1.43, suggesting that its stock price is 43% more volatile than the broader market. Comparatively, DraftKings has a beta of 1.66, suggesting that its stock price is 66% more volatile than the broader market.

In the previous week, DraftKings had 15 more articles in the media than PENN Entertainment. MarketBeat recorded 25 mentions for DraftKings and 10 mentions for PENN Entertainment. PENN Entertainment's average media sentiment score of 1.10 beat DraftKings' score of 0.66 indicating that PENN Entertainment is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
PENN Entertainment
5 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
DraftKings
9 Very Positive mention(s)
3 Positive mention(s)
9 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive

91.7% of PENN Entertainment shares are owned by institutional investors. Comparatively, 37.7% of DraftKings shares are owned by institutional investors. 3.2% of PENN Entertainment shares are owned by insiders. Comparatively, 47.2% of DraftKings shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

DraftKings beats PENN Entertainment on 11 of the 17 factors compared between the two stocks.

How does DraftKings compare to Wynn Resorts?

Wynn Resorts (NASDAQ:WYNN) and DraftKings (NASDAQ:DKNG) are both large-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, dividends, earnings, media sentiment, analyst recommendations, profitability, institutional ownership and risk.

Wynn Resorts currently has a consensus target price of $134.19, suggesting a potential upside of 30.88%. DraftKings has a consensus target price of $34.11, suggesting a potential upside of 30.49%. Given Wynn Resorts' stronger consensus rating and higher possible upside, research analysts plainly believe Wynn Resorts is more favorable than DraftKings.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Wynn Resorts
0 Sell rating(s)
2 Hold rating(s)
16 Buy rating(s)
1 Strong Buy rating(s)
2.95
DraftKings
2 Sell rating(s)
8 Hold rating(s)
29 Buy rating(s)
1 Strong Buy rating(s)
2.73

Wynn Resorts has a beta of 1.01, meaning that its share price is 1% more volatile than the broader market. Comparatively, DraftKings has a beta of 1.66, meaning that its share price is 66% more volatile than the broader market.

88.6% of Wynn Resorts shares are held by institutional investors. Comparatively, 37.7% of DraftKings shares are held by institutional investors. 0.9% of Wynn Resorts shares are held by company insiders. Comparatively, 47.2% of DraftKings shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Wynn Resorts has a net margin of 6.05% compared to DraftKings' net margin of -2.68%. DraftKings' return on equity of -11.26% beat Wynn Resorts' return on equity.

Company Net Margins Return on Equity Return on Assets
Wynn Resorts6.05% -46.52% 3.60%
DraftKings -2.68%-11.26%-1.61%

Wynn Resorts has higher revenue and earnings than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than Wynn Resorts, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Wynn Resorts$7.41B1.42$327.33M$4.0325.44
DraftKings$6.05B2.14$3.71M-$0.38N/A

In the previous week, DraftKings had 11 more articles in the media than Wynn Resorts. MarketBeat recorded 25 mentions for DraftKings and 14 mentions for Wynn Resorts. DraftKings' average media sentiment score of 0.66 beat Wynn Resorts' score of 0.61 indicating that DraftKings is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Wynn Resorts
7 Very Positive mention(s)
3 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive
DraftKings
9 Very Positive mention(s)
3 Positive mention(s)
9 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive

Summary

Wynn Resorts beats DraftKings on 9 of the 16 factors compared between the two stocks.

How does DraftKings compare to Flutter Entertainment?

DraftKings (NASDAQ:DKNG) and Flutter Entertainment (NYSE:FLUT) are both large-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, risk, earnings, profitability, media sentiment, institutional ownership, dividends and analyst recommendations.

DraftKings has higher earnings, but lower revenue than Flutter Entertainment. DraftKings is trading at a lower price-to-earnings ratio than Flutter Entertainment, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
DraftKings$6.05B2.14$3.71M-$0.38N/A
Flutter Entertainment$16.38B1.07-$310M-$4.30N/A

DraftKings has a beta of 1.66, suggesting that its share price is 66% more volatile than the broader market. Comparatively, Flutter Entertainment has a beta of 1.28, suggesting that its share price is 28% more volatile than the broader market.

37.7% of DraftKings shares are owned by institutional investors. 47.2% of DraftKings shares are owned by insiders. Comparatively, 0.1% of Flutter Entertainment shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

DraftKings has a net margin of -2.68% compared to Flutter Entertainment's net margin of -4.39%. Flutter Entertainment's return on equity of 7.27% beat DraftKings' return on equity.

Company Net Margins Return on Equity Return on Assets
DraftKings-2.68% -11.26% -1.61%
Flutter Entertainment -4.39%7.27%2.33%

DraftKings currently has a consensus price target of $34.11, suggesting a potential upside of 30.49%. Flutter Entertainment has a consensus price target of $159.13, suggesting a potential upside of 56.88%. Given Flutter Entertainment's higher probable upside, analysts clearly believe Flutter Entertainment is more favorable than DraftKings.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
DraftKings
2 Sell rating(s)
8 Hold rating(s)
29 Buy rating(s)
1 Strong Buy rating(s)
2.73
Flutter Entertainment
3 Sell rating(s)
8 Hold rating(s)
16 Buy rating(s)
2 Strong Buy rating(s)
2.59

In the previous week, DraftKings had 15 more articles in the media than Flutter Entertainment. MarketBeat recorded 25 mentions for DraftKings and 10 mentions for Flutter Entertainment. Flutter Entertainment's average media sentiment score of 0.90 beat DraftKings' score of 0.66 indicating that Flutter Entertainment is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
DraftKings
9 Very Positive mention(s)
3 Positive mention(s)
9 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive
Flutter Entertainment
5 Very Positive mention(s)
3 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

DraftKings beats Flutter Entertainment on 10 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DKNG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DKNG vs. The Competition

Export
MetricDraftKingsHotels, Restaurants & Leisure IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$12.98B$8.29B$13.22B$13.06B
Dividend YieldN/A3.72%55.35%10.63%
P/E Ratio-68.7923.0647.0025.30
Price / Sales2.14338.7592.6693.78
Price / Cash35.2422.4319.2438.43
Price / Book20.584.954.496.52
Net Income$3.71M$260.60M$445.74M$346.94M
7 Day Performance8.78%1.20%-0.42%1.08%
1 Month Performance5.23%1.69%1.04%1.87%
1 Year Performance-41.83%-1.33%0.72%20.79%

DraftKings Competitors List

Export
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DKNG
DraftKings
4.4667 of 5 stars		$26.14
+2.8%		$34.11
+30.5%		-41.8%$12.98B$6.05BN/A5,500
CZR
Caesars Entertainment
1.876 of 5 stars		$30.16
+0.0%		$30.71
+1.9%		+17.4%$6.14B$11.65BN/A21,000
HOOD
Robinhood Markets
4.8763 of 5 stars		$93.78
+0.5%		$120.52
+28.5%		-16.3%$84.35B$4.47B41.332,900
PENN
PENN Entertainment
4.7405 of 5 stars		$19.25
-4.6%		$23.35
+21.3%		+3.0%$2.58B$7.16BN/A23,441
WYNN
Wynn Resorts
4.9335 of 5 stars		$102.04
-0.5%		$134.19
+31.5%		-6.3%$10.58B$7.14B25.3028,500

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This page (NASDAQ:DKNG) was last updated on 8/16/2026 by MarketBeat.com Staff.
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