Go Pro

DraftKings (DKNG) Competitors

DraftKings logo
$24.01 -0.18 (-0.74%)
As of 04:00 PM Eastern

DKNG vs. CZR, HOOD, PENN, WYNN, and FLUT

Should you buy DraftKings stock or one of its competitors? DraftKings's main competitors and comparable companies include Caesars Entertainment (CZR), Robinhood Markets (HOOD), PENN Entertainment (PENN), Wynn Resorts (WYNN), and Flutter Entertainment (FLUT). Companies are selected based on similarities in market, industry, and size.

How does DraftKings compare to Caesars Entertainment?

DraftKings (NASDAQ:DKNG) and Caesars Entertainment (NASDAQ:CZR) are both consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, risk, earnings, analyst recommendations, valuation, media sentiment, institutional ownership and profitability.

DraftKings has a beta of 1.63, indicating that its share price is 63% more volatile than the broader market. Comparatively, Caesars Entertainment has a beta of 1.75, indicating that its share price is 75% more volatile than the broader market.

DraftKings has higher earnings, but lower revenue than Caesars Entertainment. DraftKings is trading at a lower price-to-earnings ratio than Caesars Entertainment, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
DraftKings$6.05B1.97$3.71M-$0.38N/A
Caesars Entertainment$11.49B0.53-$502M-$2.28N/A

DraftKings presently has a consensus price target of $34.36, suggesting a potential upside of 43.09%. Caesars Entertainment has a consensus price target of $30.71, suggesting a potential upside of 3.48%. Given DraftKings' stronger consensus rating and higher probable upside, equities research analysts clearly believe DraftKings is more favorable than Caesars Entertainment.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
DraftKings
2 Sell rating(s)
8 Hold rating(s)
30 Buy rating(s)
1 Strong Buy rating(s)
2.73
Caesars Entertainment
2 Sell rating(s)
15 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00

37.7% of DraftKings shares are held by institutional investors. Comparatively, 91.8% of Caesars Entertainment shares are held by institutional investors. 47.2% of DraftKings shares are held by insiders. Comparatively, 1.2% of Caesars Entertainment shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

DraftKings has a net margin of -2.68% compared to Caesars Entertainment's net margin of -3.99%. Caesars Entertainment's return on equity of -7.64% beat DraftKings' return on equity.

Company Net Margins Return on Equity Return on Assets
DraftKings-2.68% -11.26% -1.61%
Caesars Entertainment -3.99%-7.64%-0.89%

In the previous week, DraftKings had 12 more articles in the media than Caesars Entertainment. MarketBeat recorded 24 mentions for DraftKings and 12 mentions for Caesars Entertainment. Caesars Entertainment's average media sentiment score of 1.12 beat DraftKings' score of 0.73 indicating that Caesars Entertainment is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
DraftKings
9 Very Positive mention(s)
2 Positive mention(s)
11 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Caesars Entertainment
10 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

DraftKings beats Caesars Entertainment on 10 of the 17 factors compared between the two stocks.

How does DraftKings compare to Robinhood Markets?

Robinhood Markets (NASDAQ:HOOD) and DraftKings (NASDAQ:DKNG) are related large-cap companies, but which is the better investment? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, valuation, risk, media sentiment, dividends and analyst recommendations.

Robinhood Markets has a net margin of 42.01% compared to DraftKings' net margin of -2.68%. Robinhood Markets' return on equity of 22.43% beat DraftKings' return on equity.

Company Net Margins Return on Equity Return on Assets
Robinhood Markets42.01% 22.43% 4.56%
DraftKings -2.68%-11.26%-1.61%

In the previous week, Robinhood Markets had 56 more articles in the media than DraftKings. MarketBeat recorded 80 mentions for Robinhood Markets and 24 mentions for DraftKings. DraftKings' average media sentiment score of 0.73 beat Robinhood Markets' score of 0.56 indicating that DraftKings is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Robinhood Markets
30 Very Positive mention(s)
20 Positive mention(s)
13 Neutral mention(s)
10 Negative mention(s)
4 Very Negative mention(s)
Positive
DraftKings
9 Very Positive mention(s)
2 Positive mention(s)
11 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Robinhood Markets has a beta of 2.34, suggesting that its stock price is 134% more volatile than the broader market. Comparatively, DraftKings has a beta of 1.63, suggesting that its stock price is 63% more volatile than the broader market.

Robinhood Markets presently has a consensus price target of $122.67, indicating a potential upside of 0.46%. DraftKings has a consensus price target of $34.36, indicating a potential upside of 43.09%. Given DraftKings' higher probable upside, analysts clearly believe DraftKings is more favorable than Robinhood Markets.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Robinhood Markets
0 Sell rating(s)
4 Hold rating(s)
23 Buy rating(s)
0 Strong Buy rating(s)
2.85
DraftKings
2 Sell rating(s)
8 Hold rating(s)
30 Buy rating(s)
1 Strong Buy rating(s)
2.73

93.3% of Robinhood Markets shares are owned by institutional investors. Comparatively, 37.7% of DraftKings shares are owned by institutional investors. 13.5% of Robinhood Markets shares are owned by insiders. Comparatively, 47.2% of DraftKings shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Robinhood Markets has higher earnings, but lower revenue than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than Robinhood Markets, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Robinhood Markets$4.47B24.54$1.88B$2.2753.79
DraftKings$6.05B1.97$3.71M-$0.38N/A

Summary

Robinhood Markets beats DraftKings on 11 of the 17 factors compared between the two stocks.

How does DraftKings compare to PENN Entertainment?

DraftKings (NASDAQ:DKNG) and PENN Entertainment (NASDAQ:PENN) are both consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, media sentiment, profitability, earnings, institutional ownership, valuation, dividends and risk.

DraftKings currently has a consensus price target of $34.36, indicating a potential upside of 43.09%. PENN Entertainment has a consensus price target of $23.53, indicating a potential upside of 37.84%. Given DraftKings' stronger consensus rating and higher possible upside, equities analysts clearly believe DraftKings is more favorable than PENN Entertainment.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
DraftKings
2 Sell rating(s)
8 Hold rating(s)
30 Buy rating(s)
1 Strong Buy rating(s)
2.73
PENN Entertainment
1 Sell rating(s)
7 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.55

37.7% of DraftKings shares are owned by institutional investors. Comparatively, 91.7% of PENN Entertainment shares are owned by institutional investors. 47.2% of DraftKings shares are owned by insiders. Comparatively, 3.2% of PENN Entertainment shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

DraftKings has a beta of 1.63, suggesting that its share price is 63% more volatile than the broader market. Comparatively, PENN Entertainment has a beta of 1.38, suggesting that its share price is 38% more volatile than the broader market.

DraftKings has a net margin of -2.68% compared to PENN Entertainment's net margin of -12.66%. PENN Entertainment's return on equity of 2.93% beat DraftKings' return on equity.

Company Net Margins Return on Equity Return on Assets
DraftKings-2.68% -11.26% -1.61%
PENN Entertainment -12.66%2.93%0.39%

In the previous week, DraftKings had 18 more articles in the media than PENN Entertainment. MarketBeat recorded 24 mentions for DraftKings and 6 mentions for PENN Entertainment. PENN Entertainment's average media sentiment score of 1.80 beat DraftKings' score of 0.73 indicating that PENN Entertainment is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
DraftKings
9 Very Positive mention(s)
2 Positive mention(s)
11 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
PENN Entertainment
6 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

DraftKings has higher earnings, but lower revenue than PENN Entertainment. DraftKings is trading at a lower price-to-earnings ratio than PENN Entertainment, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
DraftKings$6.05B1.97$3.71M-$0.38N/A
PENN Entertainment$6.96B0.33-$843.10M-$6.36N/A

Summary

DraftKings beats PENN Entertainment on 11 of the 17 factors compared between the two stocks.

How does DraftKings compare to Wynn Resorts?

Wynn Resorts (NASDAQ:WYNN) and DraftKings (NASDAQ:DKNG) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, risk, valuation, earnings, institutional ownership, analyst recommendations, profitability and media sentiment.

In the previous week, Wynn Resorts had 1 more articles in the media than DraftKings. MarketBeat recorded 25 mentions for Wynn Resorts and 24 mentions for DraftKings. Wynn Resorts' average media sentiment score of 0.77 beat DraftKings' score of 0.73 indicating that Wynn Resorts is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Wynn Resorts
13 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive
DraftKings
9 Very Positive mention(s)
2 Positive mention(s)
11 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Wynn Resorts has a net margin of 6.05% compared to DraftKings' net margin of -2.68%. DraftKings' return on equity of -11.26% beat Wynn Resorts' return on equity.

Company Net Margins Return on Equity Return on Assets
Wynn Resorts6.05% -46.52% 3.60%
DraftKings -2.68%-11.26%-1.61%

Wynn Resorts has a beta of 1, meaning that its stock price has a similar volatility profile to the broader market.Comparatively, DraftKings has a beta of 1.63, meaning that its stock price is 63% more volatile than the broader market.

88.6% of Wynn Resorts shares are held by institutional investors. Comparatively, 37.7% of DraftKings shares are held by institutional investors. 0.9% of Wynn Resorts shares are held by company insiders. Comparatively, 47.2% of DraftKings shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Wynn Resorts has higher revenue and earnings than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than Wynn Resorts, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Wynn Resorts$7.14B1.32$327.33M$4.0322.71
DraftKings$6.05B1.97$3.71M-$0.38N/A

Wynn Resorts currently has a consensus target price of $133.82, suggesting a potential upside of 46.19%. DraftKings has a consensus target price of $34.36, suggesting a potential upside of 43.09%. Given Wynn Resorts' stronger consensus rating and higher possible upside, analysts clearly believe Wynn Resorts is more favorable than DraftKings.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Wynn Resorts
0 Sell rating(s)
2 Hold rating(s)
17 Buy rating(s)
1 Strong Buy rating(s)
2.95
DraftKings
2 Sell rating(s)
8 Hold rating(s)
30 Buy rating(s)
1 Strong Buy rating(s)
2.73

Summary

Wynn Resorts beats DraftKings on 11 of the 16 factors compared between the two stocks.

How does DraftKings compare to Flutter Entertainment?

Flutter Entertainment (NYSE:FLUT) and DraftKings (NASDAQ:DKNG) are both large-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, earnings, valuation, media sentiment, risk, analyst recommendations, profitability and institutional ownership.

DraftKings has lower revenue, but higher earnings than Flutter Entertainment. DraftKings is trading at a lower price-to-earnings ratio than Flutter Entertainment, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Flutter Entertainment$16.38B1.06-$310M-$4.30N/A
DraftKings$6.05B1.97$3.71M-$0.38N/A

Flutter Entertainment presently has a consensus price target of $156.88, suggesting a potential upside of 56.38%. DraftKings has a consensus price target of $34.36, suggesting a potential upside of 43.09%. Given Flutter Entertainment's higher probable upside, analysts clearly believe Flutter Entertainment is more favorable than DraftKings.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Flutter Entertainment
3 Sell rating(s)
8 Hold rating(s)
17 Buy rating(s)
2 Strong Buy rating(s)
2.60
DraftKings
2 Sell rating(s)
8 Hold rating(s)
30 Buy rating(s)
1 Strong Buy rating(s)
2.73

37.7% of DraftKings shares are owned by institutional investors. 0.1% of Flutter Entertainment shares are owned by company insiders. Comparatively, 47.2% of DraftKings shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, DraftKings had 5 more articles in the media than Flutter Entertainment. MarketBeat recorded 24 mentions for DraftKings and 19 mentions for Flutter Entertainment. DraftKings' average media sentiment score of 0.73 beat Flutter Entertainment's score of 0.49 indicating that DraftKings is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Flutter Entertainment
10 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
DraftKings
9 Very Positive mention(s)
2 Positive mention(s)
11 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

DraftKings has a net margin of -2.68% compared to Flutter Entertainment's net margin of -4.39%. Flutter Entertainment's return on equity of 7.27% beat DraftKings' return on equity.

Company Net Margins Return on Equity Return on Assets
Flutter Entertainment-4.39% 7.27% 2.33%
DraftKings -2.68%-11.26%-1.61%

Flutter Entertainment has a beta of 1.26, suggesting that its stock price is 26% more volatile than the broader market. Comparatively, DraftKings has a beta of 1.63, suggesting that its stock price is 63% more volatile than the broader market.

Summary

DraftKings beats Flutter Entertainment on 11 of the 17 factors compared between the two stocks.

Get DraftKings News Delivered to You Automatically

Sign up to receive the latest news and ratings for DKNG and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DKNG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

DKNG vs. The Competition

MetricDraftKingsHotels, Restaurants & Leisure IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$12.01B$7.95B$13.00B$12.92B
Dividend YieldN/A3.74%50.94%8.90%
P/E Ratio-63.1822.5846.2425.42
Price / Sales1.97319.3888.2695.06
Price / Cash32.6121.8828.9052.28
Price / Book20.884.675.826.17
Net Income$3.71M$260.47M$445.07M$349.50M
7 Day Performance-4.95%-1.81%-0.59%-0.05%
1 Month Performance1.69%-1.87%-1.91%0.80%
1 Year Performance-49.35%-6.64%-3.38%15.62%

DraftKings Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DKNG
DraftKings
4.1746 of 5 stars
$24.01
-0.7%
$34.36
+43.1%
-49.3%$12.01B$6.05BN/A5,500
CZR
Caesars Entertainment
1.9309 of 5 stars
$29.74
-0.1%
$30.71
+3.3%
+19.2%$6.06B$11.49BN/A21,000
HOOD
Robinhood Markets
3.2538 of 5 stars
$107.45
-0.6%
$120.52
+12.2%
+23.7%$96.77B$4.47B47.412,900
PENN
PENN Entertainment
4.4441 of 5 stars
$18.35
-1.6%
$23.53
+28.3%
-12.3%$2.46B$6.96BN/A23,441
WYNN
Wynn Resorts
4.5272 of 5 stars
$99.47
-0.8%
$134.19
+34.9%
-27.1%$10.22B$7.14B24.6428,500

Related Companies and Tools


This page (NASDAQ:DKNG) was last updated on 9/4/2026 by MarketBeat.com Staff.
From Our Partners