DraftKings (DKNG) Competitors $43.72 -0.22 (-0.50%) Closing price 04:00 PM EasternExtended Trading$43.69 -0.03 (-0.07%) As of 07:58 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock DKNG vs. CZR, PENN, ROKU, WYNN, FUBO, MGM, RSI, TKO, WMG, and PLNTShould you be buying DraftKings stock or one of its competitors? The main competitors of DraftKings include Caesars Entertainment (CZR), PENN Entertainment (PENN), Roku (ROKU), Wynn Resorts (WYNN), fuboTV (FUBO), MGM Resorts International (MGM), Rush Street Interactive (RSI), TKO Group (TKO), Warner Music Group (WMG), and Planet Fitness (PLNT). These companies are all part of the "consumer discretionary" sector. DraftKings vs. Its Competitors Caesars Entertainment PENN Entertainment Roku Wynn Resorts fuboTV MGM Resorts International Rush Street Interactive TKO Group Warner Music Group Planet Fitness Caesars Entertainment (NASDAQ:CZR) and DraftKings (NASDAQ:DKNG) are both consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, analyst recommendations, risk, profitability, valuation, earnings and dividends. Does the media favor CZR or DKNG? In the previous week, DraftKings had 11 more articles in the media than Caesars Entertainment. MarketBeat recorded 29 mentions for DraftKings and 18 mentions for Caesars Entertainment. DraftKings' average media sentiment score of 0.90 beat Caesars Entertainment's score of 0.77 indicating that DraftKings is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Caesars Entertainment 8 Very Positive mention(s) 6 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive DraftKings 14 Very Positive mention(s) 5 Positive mention(s) 6 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Which has more volatility & risk, CZR or DKNG? Caesars Entertainment has a beta of 2.29, meaning that its stock price is 129% more volatile than the S&P 500. Comparatively, DraftKings has a beta of 1.67, meaning that its stock price is 67% more volatile than the S&P 500. Which has stronger valuation and earnings, CZR or DKNG? Caesars Entertainment has higher revenue and earnings than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than Caesars Entertainment, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioCaesars Entertainment$11.25B0.55-$278M-$1.09-27.46DraftKings$4.77B8.15-$507.29M-$0.83-52.67 Do analysts prefer CZR or DKNG? Caesars Entertainment presently has a consensus price target of $43.07, indicating a potential upside of 43.89%. DraftKings has a consensus price target of $54.10, indicating a potential upside of 23.75%. Given Caesars Entertainment's higher probable upside, equities research analysts plainly believe Caesars Entertainment is more favorable than DraftKings.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Caesars Entertainment 0 Sell rating(s) 3 Hold rating(s) 12 Buy rating(s) 1 Strong Buy rating(s) 2.88DraftKings 0 Sell rating(s) 1 Hold rating(s) 27 Buy rating(s) 0 Strong Buy rating(s) 2.96 Is CZR or DKNG more profitable? Caesars Entertainment has a net margin of -2.08% compared to DraftKings' net margin of -7.97%. Caesars Entertainment's return on equity of -2.60% beat DraftKings' return on equity.Company Net Margins Return on Equity Return on Assets Caesars Entertainment-2.08% -2.60% -0.35% DraftKings -7.97%-34.55%-8.51% Do insiders and institutionals believe in CZR or DKNG? 91.8% of Caesars Entertainment shares are owned by institutional investors. Comparatively, 37.7% of DraftKings shares are owned by institutional investors. 0.8% of Caesars Entertainment shares are owned by company insiders. Comparatively, 51.2% of DraftKings shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term. SummaryCaesars Entertainment beats DraftKings on 10 of the 17 factors compared between the two stocks. Get DraftKings News Delivered to You Automatically Sign up to receive the latest news and ratings for DKNG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding DKNG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart DKNG vs. The Competition Export to ExcelMetricDraftKingsGAMING IndustryDiscretionary SectorNASDAQ ExchangeMarket Cap$39.08B$9.06B$8.39B$9.41BDividend YieldN/A2.12%3.18%4.03%P/E Ratio-52.6721.8220.8619.82Price / Sales8.152.873.3498.96Price / CashN/A20.0316.6258.27Price / Book38.0214.344.815.65Net Income-$507.29M$25.40M$215.29M$257.91M7 Day Performance1.72%0.33%-0.36%2.09%1 Month Performance10.40%12.00%38.67%11.13%1 Year Performance19.23%16.62%14.81%18.40% DraftKings Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)DKNGDraftKings3.9517 of 5 stars$43.72-0.5%$54.10+23.7%+14.6%$39.08B$4.77B-52.675,100News CoveragePositive NewsAnalyst ForecastCZRCaesars Entertainment3.8559 of 5 stars$29.83-3.3%$43.20+44.8%-21.2%$6.20B$11.30B-27.3722,000Analyst ForecastPENNPENN Entertainment4.4539 of 5 stars$17.34-2.3%$23.18+33.7%-6.1%$2.62B$6.64B-27.9723,118Analyst ForecastROKURoku2.0696 of 5 stars$89.28-0.6%$92.67+3.8%+40.7%$13.03B$4.11B-122.303,340Trending NewsAnalyst ForecastInsider TradeWYNNWynn Resorts3.2862 of 5 stars$111.000.0%$112.71+1.5%+28.9%$11.61B$7.13B30.8328,000Analyst ForecastFUBOfuboTV1.1126 of 5 stars$3.40-0.4%$4.06+19.7%+141.6%$1.16B$1.62B16.98510Trending NewsMGMMGM Resorts International4.7297 of 5 stars$37.71-1.1%$47.67+26.4%-18.6%$10.26B$17.24B16.8363,000Analyst ForecastRSIRush Street Interactive2.0028 of 5 stars$14.78-0.9%$15.89+7.5%+47.0%$3.38B$924.08M184.71470TKOTKO Group2.194 of 5 stars$168.75-3.3%$168.08-0.4%+61.7%$33.40B$2.85B85.661,300Analyst RevisionWMGWarner Music Group2.8901 of 5 stars$30.31-0.5%$33.72+11.3%-1.4%$15.80B$6.43B34.845,800Analyst UpgradePLNTPlanet Fitness4.3192 of 5 stars$109.53-1.6%$106.63-2.7%+42.7%$9.22B$1.18B51.673,806Positive News Related Companies and Tools Related Companies Caesars Entertainment Alternatives PENN Entertainment Alternatives Roku Alternatives Wynn Resorts Alternatives fuboTV Alternatives MGM Resorts International Alternatives Rush Street Interactive Alternatives TKO Group Alternatives Warner Music Group Alternatives Planet Fitness Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:DKNG) was last updated on 7/18/2025 by MarketBeat.com Staff From Our Partners[ATTENTION] This Crypto Rocket Is About Launch…Every crypto bull market ends with a final surge — the window where fortunes are made fast. 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