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DraftKings (DKNG) Competitors

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$27.54 -0.97 (-3.40%)
As of 01:59 PM Eastern
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DKNG vs. CZR, HOOD, PENN, WYNN, and FLUT

Should you buy DraftKings stock or one of its competitors? MarketBeat compares DraftKings with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with DraftKings include Caesars Entertainment (CZR), Robinhood Markets (HOOD), PENN Entertainment (PENN), Wynn Resorts (WYNN), and Flutter Entertainment (FLUT).

How does DraftKings compare to Caesars Entertainment?

DraftKings (NASDAQ:DKNG) and Caesars Entertainment (NASDAQ:CZR) are both consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, media sentiment, valuation, institutional ownership, dividends, analyst recommendations, risk and earnings.

In the previous week, DraftKings had 5 more articles in the media than Caesars Entertainment. MarketBeat recorded 37 mentions for DraftKings and 32 mentions for Caesars Entertainment. DraftKings' average media sentiment score of 0.74 beat Caesars Entertainment's score of 0.63 indicating that DraftKings is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
DraftKings
17 Very Positive mention(s)
5 Positive mention(s)
11 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Caesars Entertainment
16 Very Positive mention(s)
3 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

DraftKings has a beta of 1.66, suggesting that its share price is 66% more volatile than the broader market. Comparatively, Caesars Entertainment has a beta of 1.77, suggesting that its share price is 77% more volatile than the broader market.

DraftKings has a net margin of 0.93% compared to Caesars Entertainment's net margin of -4.19%. DraftKings' return on equity of 13.51% beat Caesars Entertainment's return on equity.

Company Net Margins Return on Equity Return on Assets
DraftKings0.93% 13.51% 2.24%
Caesars Entertainment -4.19%-7.88%-0.95%

37.7% of DraftKings shares are held by institutional investors. Comparatively, 91.8% of Caesars Entertainment shares are held by institutional investors. 47.2% of DraftKings shares are held by insiders. Comparatively, 1.2% of Caesars Entertainment shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

DraftKings presently has a consensus target price of $34.21, suggesting a potential upside of 24.20%. Caesars Entertainment has a consensus target price of $32.53, suggesting a potential upside of 11.02%. Given DraftKings' stronger consensus rating and higher possible upside, research analysts plainly believe DraftKings is more favorable than Caesars Entertainment.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
DraftKings
2 Sell rating(s)
8 Hold rating(s)
29 Buy rating(s)
1 Strong Buy rating(s)
2.73
Caesars Entertainment
1 Sell rating(s)
14 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.16

DraftKings has higher earnings, but lower revenue than Caesars Entertainment. Caesars Entertainment is trading at a lower price-to-earnings ratio than DraftKings, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
DraftKings$6.29B2.17$3.71M$0.06459.02
Caesars Entertainment$11.49B0.52-$502M-$2.37N/A

Summary

DraftKings beats Caesars Entertainment on 14 of the 17 factors compared between the two stocks.

How does DraftKings compare to Robinhood Markets?

Robinhood Markets (NASDAQ:HOOD) and DraftKings (NASDAQ:DKNG) are related large-cap companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, dividends, analyst recommendations, profitability, risk, valuation and earnings.

Robinhood Markets has higher earnings, but lower revenue than DraftKings. Robinhood Markets is trading at a lower price-to-earnings ratio than DraftKings, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Robinhood Markets$4.47B21.81$1.88B$2.0752.34
DraftKings$6.29B2.17$3.71M$0.06459.02

93.3% of Robinhood Markets shares are owned by institutional investors. Comparatively, 37.7% of DraftKings shares are owned by institutional investors. 20.0% of Robinhood Markets shares are owned by insiders. Comparatively, 47.2% of DraftKings shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Robinhood Markets has a net margin of 41.12% compared to DraftKings' net margin of 0.93%. Robinhood Markets' return on equity of 21.39% beat DraftKings' return on equity.

Company Net Margins Return on Equity Return on Assets
Robinhood Markets41.12% 21.39% 4.73%
DraftKings 0.93%13.51%2.24%

Robinhood Markets has a beta of 2.35, meaning that its stock price is 135% more volatile than the broader market. Comparatively, DraftKings has a beta of 1.66, meaning that its stock price is 66% more volatile than the broader market.

Robinhood Markets currently has a consensus price target of $112.36, indicating a potential upside of 3.70%. DraftKings has a consensus price target of $34.21, indicating a potential upside of 24.20%. Given DraftKings' higher probable upside, analysts plainly believe DraftKings is more favorable than Robinhood Markets.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Robinhood Markets
0 Sell rating(s)
5 Hold rating(s)
18 Buy rating(s)
0 Strong Buy rating(s)
2.78
DraftKings
2 Sell rating(s)
8 Hold rating(s)
29 Buy rating(s)
1 Strong Buy rating(s)
2.73

In the previous week, Robinhood Markets had 58 more articles in the media than DraftKings. MarketBeat recorded 95 mentions for Robinhood Markets and 37 mentions for DraftKings. Robinhood Markets' average media sentiment score of 0.76 beat DraftKings' score of 0.74 indicating that Robinhood Markets is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Robinhood Markets
46 Very Positive mention(s)
17 Positive mention(s)
15 Neutral mention(s)
10 Negative mention(s)
2 Very Negative mention(s)
Positive
DraftKings
17 Very Positive mention(s)
5 Positive mention(s)
11 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Robinhood Markets beats DraftKings on 11 of the 17 factors compared between the two stocks.

How does DraftKings compare to PENN Entertainment?

PENN Entertainment (NASDAQ:PENN) and DraftKings (NASDAQ:DKNG) are both consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, media sentiment, earnings, dividends, profitability, valuation and risk.

PENN Entertainment has a beta of 1.44, meaning that its stock price is 44% more volatile than the broader market. Comparatively, DraftKings has a beta of 1.66, meaning that its stock price is 66% more volatile than the broader market.

DraftKings has a net margin of 0.93% compared to PENN Entertainment's net margin of -13.55%. DraftKings' return on equity of 13.51% beat PENN Entertainment's return on equity.

Company Net Margins Return on Equity Return on Assets
PENN Entertainment-13.55% 0.44% 0.07%
DraftKings 0.93%13.51%2.24%

91.7% of PENN Entertainment shares are held by institutional investors. Comparatively, 37.7% of DraftKings shares are held by institutional investors. 3.2% of PENN Entertainment shares are held by insiders. Comparatively, 47.2% of DraftKings shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

In the previous week, DraftKings had 29 more articles in the media than PENN Entertainment. MarketBeat recorded 37 mentions for DraftKings and 8 mentions for PENN Entertainment. PENN Entertainment's average media sentiment score of 1.22 beat DraftKings' score of 0.74 indicating that PENN Entertainment is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
PENN Entertainment
4 Very Positive mention(s)
4 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
DraftKings
17 Very Positive mention(s)
5 Positive mention(s)
11 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

PENN Entertainment presently has a consensus price target of $20.43, indicating a potential downside of 6.99%. DraftKings has a consensus price target of $34.21, indicating a potential upside of 24.20%. Given DraftKings' stronger consensus rating and higher possible upside, analysts clearly believe DraftKings is more favorable than PENN Entertainment.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PENN Entertainment
1 Sell rating(s)
6 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.47
DraftKings
2 Sell rating(s)
8 Hold rating(s)
29 Buy rating(s)
1 Strong Buy rating(s)
2.73

DraftKings has lower revenue, but higher earnings than PENN Entertainment. PENN Entertainment is trading at a lower price-to-earnings ratio than DraftKings, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
PENN Entertainment$6.96B0.42-$843.10M-$6.72N/A
DraftKings$6.29B2.17$3.71M$0.06459.02

Summary

DraftKings beats PENN Entertainment on 14 of the 17 factors compared between the two stocks.

How does DraftKings compare to Wynn Resorts?

DraftKings (NASDAQ:DKNG) and Wynn Resorts (NASDAQ:WYNN) are both large-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, earnings, analyst recommendations, dividends, profitability, media sentiment, risk and valuation.

DraftKings has a beta of 1.66, meaning that its share price is 66% more volatile than the broader market. Comparatively, Wynn Resorts has a beta of 0.98, meaning that its share price is 2% less volatile than the broader market.

Wynn Resorts has a net margin of 5.14% compared to DraftKings' net margin of 0.93%. DraftKings' return on equity of 13.51% beat Wynn Resorts' return on equity.

Company Net Margins Return on Equity Return on Assets
DraftKings0.93% 13.51% 2.24%
Wynn Resorts 5.14%-42.03%3.53%

In the previous week, DraftKings had 31 more articles in the media than Wynn Resorts. MarketBeat recorded 37 mentions for DraftKings and 6 mentions for Wynn Resorts. Wynn Resorts' average media sentiment score of 0.75 beat DraftKings' score of 0.74 indicating that Wynn Resorts is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
DraftKings
17 Very Positive mention(s)
5 Positive mention(s)
11 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Wynn Resorts
5 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Wynn Resorts has higher revenue and earnings than DraftKings. Wynn Resorts is trading at a lower price-to-earnings ratio than DraftKings, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
DraftKings$6.29B2.17$3.71M$0.06459.02
Wynn Resorts$7.14B1.51$327.33M$3.3531.00

DraftKings presently has a consensus price target of $34.21, indicating a potential upside of 24.20%. Wynn Resorts has a consensus price target of $140.00, indicating a potential upside of 34.81%. Given Wynn Resorts' stronger consensus rating and higher possible upside, analysts clearly believe Wynn Resorts is more favorable than DraftKings.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
DraftKings
2 Sell rating(s)
8 Hold rating(s)
29 Buy rating(s)
1 Strong Buy rating(s)
2.73
Wynn Resorts
0 Sell rating(s)
2 Hold rating(s)
15 Buy rating(s)
1 Strong Buy rating(s)
2.94

37.7% of DraftKings shares are owned by institutional investors. Comparatively, 88.6% of Wynn Resorts shares are owned by institutional investors. 47.2% of DraftKings shares are owned by insiders. Comparatively, 0.9% of Wynn Resorts shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Summary

Wynn Resorts beats DraftKings on 9 of the 16 factors compared between the two stocks.

How does DraftKings compare to Flutter Entertainment?

DraftKings (NASDAQ:DKNG) and Flutter Entertainment (NYSE:FLUT) are both large-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, media sentiment, earnings, analyst recommendations, dividends, institutional ownership, valuation and risk.

DraftKings presently has a consensus price target of $34.21, suggesting a potential upside of 24.20%. Flutter Entertainment has a consensus price target of $187.42, suggesting a potential upside of 78.38%. Given Flutter Entertainment's higher probable upside, analysts plainly believe Flutter Entertainment is more favorable than DraftKings.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
DraftKings
2 Sell rating(s)
8 Hold rating(s)
29 Buy rating(s)
1 Strong Buy rating(s)
2.73
Flutter Entertainment
4 Sell rating(s)
7 Hold rating(s)
15 Buy rating(s)
3 Strong Buy rating(s)
2.59

DraftKings has a beta of 1.66, meaning that its stock price is 66% more volatile than the broader market. Comparatively, Flutter Entertainment has a beta of 1.4, meaning that its stock price is 40% more volatile than the broader market.

DraftKings has a net margin of 0.93% compared to Flutter Entertainment's net margin of -2.20%. DraftKings' return on equity of 13.51% beat Flutter Entertainment's return on equity.

Company Net Margins Return on Equity Return on Assets
DraftKings0.93% 13.51% 2.24%
Flutter Entertainment -2.20%11.60%3.81%

DraftKings has higher earnings, but lower revenue than Flutter Entertainment. Flutter Entertainment is trading at a lower price-to-earnings ratio than DraftKings, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
DraftKings$6.29B2.17$3.71M$0.06459.02
Flutter Entertainment$16.38B1.12-$310M-$2.14N/A

37.7% of DraftKings shares are held by institutional investors. 47.2% of DraftKings shares are held by insiders. Comparatively, 0.1% of Flutter Entertainment shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

In the previous week, DraftKings had 12 more articles in the media than Flutter Entertainment. MarketBeat recorded 37 mentions for DraftKings and 25 mentions for Flutter Entertainment. Flutter Entertainment's average media sentiment score of 0.76 beat DraftKings' score of 0.74 indicating that Flutter Entertainment is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
DraftKings
17 Very Positive mention(s)
5 Positive mention(s)
11 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Flutter Entertainment
12 Very Positive mention(s)
7 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

DraftKings beats Flutter Entertainment on 12 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DKNG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DKNG vs. The Competition

MetricDraftKingsGAMING IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$13.65B$6.47B$7.34B$12.22B
Dividend YieldN/A1.07%3.01%5.65%
P/E Ratio458.5529.2420.7724.42
Price / Sales2.172.554.3091.25
Price / Cash38.8121.4615.3456.69
Price / Book21.697.293.776.73
Net Income$3.71M$34.30M$247.02M$337.78M
7 Day Performance-4.34%-0.34%0.86%3.08%
1 Month Performance10.16%0.11%4.23%4.49%
1 Year Performance-27.75%-14.07%5.88%31.54%

DraftKings Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DKNG
DraftKings
4.1779 of 5 stars
$27.56
-3.3%
$34.21
+24.1%
-24.7%$13.67B$6.29B459.085,500
CZR
Caesars Entertainment
2.146 of 5 stars
$29.45
+0.4%
$32.80
+11.4%
+11.7%$5.97B$11.49BN/A21,000
HOOD
Robinhood Markets
4.1364 of 5 stars
$83.77
-1.5%
$110.18
+31.5%
+26.0%$76.58B$4.47B40.472,900
PENN
PENN Entertainment
2.9644 of 5 stars
$20.32
+6.0%
$20.29
-0.2%
+32.6%$2.57B$6.96BN/A23,441
WYNN
Wynn Resorts
4.7891 of 5 stars
$107.44
+2.5%
$140.00
+30.3%
+17.0%$10.88B$7.14B32.0728,500

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This page (NASDAQ:DKNG) was last updated on 6/17/2026 by MarketBeat.com Staff.
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