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DraftKings (DKNG) Competitors

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$24.01 -0.18 (-0.74%)
As of 09/4/2026 04:00 PM Eastern

DKNG vs. CZR, HOOD, PENN, WYNN, and FLUT

Should you buy DraftKings stock or one of its competitors? DraftKings's main competitors and comparable companies include Caesars Entertainment (CZR), Robinhood Markets (HOOD), PENN Entertainment (PENN), Wynn Resorts (WYNN), and Flutter Entertainment (FLUT). Companies are selected based on similarities in market, industry, and size.

How does DraftKings compare to Caesars Entertainment?

Caesars Entertainment (NASDAQ:CZR) and DraftKings (NASDAQ:DKNG) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, valuation, profitability, analyst recommendations, risk, dividends and earnings.

DraftKings has a net margin of -2.68% compared to Caesars Entertainment's net margin of -3.99%. Caesars Entertainment's return on equity of -7.64% beat DraftKings' return on equity.

Company Net Margins Return on Equity Return on Assets
Caesars Entertainment-3.99% -7.64% -0.89%
DraftKings -2.68%-11.26%-1.61%

Caesars Entertainment has a beta of 1.75, suggesting that its stock price is 75% more volatile than the broader market. Comparatively, DraftKings has a beta of 1.63, suggesting that its stock price is 63% more volatile than the broader market.

Caesars Entertainment currently has a consensus price target of $30.71, indicating a potential upside of 3.48%. DraftKings has a consensus price target of $34.36, indicating a potential upside of 43.09%. Given DraftKings' stronger consensus rating and higher probable upside, analysts plainly believe DraftKings is more favorable than Caesars Entertainment.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Caesars Entertainment
2 Sell rating(s)
15 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00
DraftKings
2 Sell rating(s)
8 Hold rating(s)
30 Buy rating(s)
1 Strong Buy rating(s)
2.73

DraftKings has lower revenue, but higher earnings than Caesars Entertainment. DraftKings is trading at a lower price-to-earnings ratio than Caesars Entertainment, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Caesars Entertainment$11.65B0.52-$502M-$2.28N/A
DraftKings$6.05B1.97$3.71M-$0.38N/A

In the previous week, DraftKings had 15 more articles in the media than Caesars Entertainment. MarketBeat recorded 22 mentions for DraftKings and 7 mentions for Caesars Entertainment. Caesars Entertainment's average media sentiment score of 1.26 beat DraftKings' score of 0.66 indicating that Caesars Entertainment is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Caesars Entertainment
5 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
DraftKings
8 Very Positive mention(s)
1 Positive mention(s)
11 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

91.8% of Caesars Entertainment shares are owned by institutional investors. Comparatively, 37.7% of DraftKings shares are owned by institutional investors. 1.2% of Caesars Entertainment shares are owned by company insiders. Comparatively, 47.2% of DraftKings shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

DraftKings beats Caesars Entertainment on 10 of the 17 factors compared between the two stocks.

How does DraftKings compare to Robinhood Markets?

Robinhood Markets (NASDAQ:HOOD) and DraftKings (NASDAQ:DKNG) are related large-cap companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, media sentiment, profitability, analyst recommendations, valuation, risk, dividends and institutional ownership.

In the previous week, Robinhood Markets had 65 more articles in the media than DraftKings. MarketBeat recorded 87 mentions for Robinhood Markets and 22 mentions for DraftKings. DraftKings' average media sentiment score of 0.66 beat Robinhood Markets' score of 0.53 indicating that DraftKings is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Robinhood Markets
29 Very Positive mention(s)
23 Positive mention(s)
15 Neutral mention(s)
12 Negative mention(s)
4 Very Negative mention(s)
Positive
DraftKings
8 Very Positive mention(s)
1 Positive mention(s)
11 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Robinhood Markets has higher earnings, but lower revenue than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than Robinhood Markets, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Robinhood Markets$4.47B24.54$1.88B$2.2753.79
DraftKings$6.05B1.97$3.71M-$0.38N/A

Robinhood Markets presently has a consensus target price of $122.67, suggesting a potential upside of 0.46%. DraftKings has a consensus target price of $34.36, suggesting a potential upside of 43.09%. Given DraftKings' higher possible upside, analysts clearly believe DraftKings is more favorable than Robinhood Markets.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Robinhood Markets
0 Sell rating(s)
3 Hold rating(s)
23 Buy rating(s)
1 Strong Buy rating(s)
2.93
DraftKings
2 Sell rating(s)
8 Hold rating(s)
30 Buy rating(s)
1 Strong Buy rating(s)
2.73

Robinhood Markets has a net margin of 42.01% compared to DraftKings' net margin of -2.68%. Robinhood Markets' return on equity of 22.43% beat DraftKings' return on equity.

Company Net Margins Return on Equity Return on Assets
Robinhood Markets42.01% 22.43% 4.56%
DraftKings -2.68%-11.26%-1.61%

93.3% of Robinhood Markets shares are held by institutional investors. Comparatively, 37.7% of DraftKings shares are held by institutional investors. 13.5% of Robinhood Markets shares are held by company insiders. Comparatively, 47.2% of DraftKings shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Robinhood Markets has a beta of 2.34, suggesting that its share price is 134% more volatile than the broader market. Comparatively, DraftKings has a beta of 1.63, suggesting that its share price is 63% more volatile than the broader market.

Summary

Robinhood Markets beats DraftKings on 11 of the 16 factors compared between the two stocks.

How does DraftKings compare to PENN Entertainment?

DraftKings (NASDAQ:DKNG) and PENN Entertainment (NASDAQ:PENN) are both consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, media sentiment, dividends, earnings, institutional ownership, risk and profitability.

37.7% of DraftKings shares are owned by institutional investors. Comparatively, 91.7% of PENN Entertainment shares are owned by institutional investors. 47.2% of DraftKings shares are owned by insiders. Comparatively, 3.2% of PENN Entertainment shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

DraftKings has a net margin of -2.68% compared to PENN Entertainment's net margin of -12.66%. PENN Entertainment's return on equity of 2.93% beat DraftKings' return on equity.

Company Net Margins Return on Equity Return on Assets
DraftKings-2.68% -11.26% -1.61%
PENN Entertainment -12.66%2.93%0.39%

DraftKings currently has a consensus target price of $34.36, indicating a potential upside of 43.09%. PENN Entertainment has a consensus target price of $23.53, indicating a potential upside of 37.84%. Given DraftKings' stronger consensus rating and higher possible upside, analysts plainly believe DraftKings is more favorable than PENN Entertainment.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
DraftKings
2 Sell rating(s)
8 Hold rating(s)
30 Buy rating(s)
1 Strong Buy rating(s)
2.73
PENN Entertainment
1 Sell rating(s)
7 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.55

DraftKings has a beta of 1.63, indicating that its share price is 63% more volatile than the broader market. Comparatively, PENN Entertainment has a beta of 1.38, indicating that its share price is 38% more volatile than the broader market.

DraftKings has higher earnings, but lower revenue than PENN Entertainment. DraftKings is trading at a lower price-to-earnings ratio than PENN Entertainment, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
DraftKings$6.05B1.97$3.71M-$0.38N/A
PENN Entertainment$7.16B0.32-$843.10M-$6.36N/A

In the previous week, DraftKings had 18 more articles in the media than PENN Entertainment. MarketBeat recorded 22 mentions for DraftKings and 4 mentions for PENN Entertainment. PENN Entertainment's average media sentiment score of 1.78 beat DraftKings' score of 0.66 indicating that PENN Entertainment is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
DraftKings
8 Very Positive mention(s)
1 Positive mention(s)
11 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
PENN Entertainment
4 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Summary

DraftKings beats PENN Entertainment on 11 of the 17 factors compared between the two stocks.

How does DraftKings compare to Wynn Resorts?

DraftKings (NASDAQ:DKNG) and Wynn Resorts (NASDAQ:WYNN) are both consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their earnings, risk, institutional ownership, profitability, valuation, analyst recommendations, media sentiment and dividends.

37.7% of DraftKings shares are owned by institutional investors. Comparatively, 88.6% of Wynn Resorts shares are owned by institutional investors. 47.2% of DraftKings shares are owned by company insiders. Comparatively, 0.9% of Wynn Resorts shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, Wynn Resorts had 1 more articles in the media than DraftKings. MarketBeat recorded 23 mentions for Wynn Resorts and 22 mentions for DraftKings. Wynn Resorts' average media sentiment score of 0.73 beat DraftKings' score of 0.66 indicating that Wynn Resorts is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
DraftKings
8 Very Positive mention(s)
1 Positive mention(s)
11 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Wynn Resorts
11 Very Positive mention(s)
1 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive

DraftKings has a beta of 1.63, meaning that its share price is 63% more volatile than the broader market. Comparatively, Wynn Resorts has a beta of 1, meaning that its share price has a similar volatility profile to the broader market.

Wynn Resorts has higher revenue and earnings than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than Wynn Resorts, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
DraftKings$6.05B1.97$3.71M-$0.38N/A
Wynn Resorts$7.14B1.32$327.33M$4.0322.71

DraftKings presently has a consensus price target of $34.36, suggesting a potential upside of 43.09%. Wynn Resorts has a consensus price target of $133.82, suggesting a potential upside of 46.19%. Given Wynn Resorts' stronger consensus rating and higher possible upside, analysts plainly believe Wynn Resorts is more favorable than DraftKings.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
DraftKings
2 Sell rating(s)
8 Hold rating(s)
30 Buy rating(s)
1 Strong Buy rating(s)
2.73
Wynn Resorts
0 Sell rating(s)
2 Hold rating(s)
17 Buy rating(s)
1 Strong Buy rating(s)
2.95

Wynn Resorts has a net margin of 6.05% compared to DraftKings' net margin of -2.68%. DraftKings' return on equity of -11.26% beat Wynn Resorts' return on equity.

Company Net Margins Return on Equity Return on Assets
DraftKings-2.68% -11.26% -1.61%
Wynn Resorts 6.05%-46.52%3.60%

Summary

Wynn Resorts beats DraftKings on 11 of the 16 factors compared between the two stocks.

How does DraftKings compare to Flutter Entertainment?

Flutter Entertainment (NYSE:FLUT) and DraftKings (NASDAQ:DKNG) are both large-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their earnings, profitability, dividends, analyst recommendations, valuation, institutional ownership, risk and media sentiment.

In the previous week, DraftKings had 2 more articles in the media than Flutter Entertainment. MarketBeat recorded 22 mentions for DraftKings and 20 mentions for Flutter Entertainment. DraftKings' average media sentiment score of 0.66 beat Flutter Entertainment's score of 0.48 indicating that DraftKings is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Flutter Entertainment
10 Very Positive mention(s)
3 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
DraftKings
8 Very Positive mention(s)
1 Positive mention(s)
11 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Flutter Entertainment presently has a consensus target price of $156.88, indicating a potential upside of 56.38%. DraftKings has a consensus target price of $34.36, indicating a potential upside of 43.09%. Given Flutter Entertainment's higher possible upside, analysts clearly believe Flutter Entertainment is more favorable than DraftKings.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Flutter Entertainment
3 Sell rating(s)
8 Hold rating(s)
17 Buy rating(s)
2 Strong Buy rating(s)
2.60
DraftKings
2 Sell rating(s)
8 Hold rating(s)
30 Buy rating(s)
1 Strong Buy rating(s)
2.73

Flutter Entertainment has a beta of 1.26, indicating that its share price is 26% more volatile than the broader market. Comparatively, DraftKings has a beta of 1.63, indicating that its share price is 63% more volatile than the broader market.

DraftKings has lower revenue, but higher earnings than Flutter Entertainment. DraftKings is trading at a lower price-to-earnings ratio than Flutter Entertainment, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Flutter Entertainment$17.16B1.01-$310M-$4.30N/A
DraftKings$6.05B1.97$3.71M-$0.38N/A

37.7% of DraftKings shares are held by institutional investors. 0.1% of Flutter Entertainment shares are held by company insiders. Comparatively, 47.2% of DraftKings shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

DraftKings has a net margin of -2.68% compared to Flutter Entertainment's net margin of -4.39%. Flutter Entertainment's return on equity of 7.27% beat DraftKings' return on equity.

Company Net Margins Return on Equity Return on Assets
Flutter Entertainment-4.39% 7.27% 2.33%
DraftKings -2.68%-11.26%-1.61%

Summary

DraftKings beats Flutter Entertainment on 11 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DKNG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DKNG vs. The Competition

MetricDraftKingsHotels, Restaurants & Leisure IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$11.92B$7.87B$12.94B$12.91B
Dividend YieldN/A3.74%51.61%9.14%
P/E Ratio-63.1822.5846.5425.45
Price / Sales1.97319.3688.19105.98
Price / Cash32.3621.8928.8352.44
Price / Book20.884.675.826.17
Net Income$3.71M$260.47M$444.56M$350.08M
7 Day Performance-4.95%-1.83%-0.59%-0.14%
1 Month Performance8.30%-1.90%-1.60%0.94%
1 Year Performance-48.43%-6.56%-4.35%14.02%

DraftKings Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DKNG
DraftKings
4.038 of 5 stars
$24.01
-0.7%
$34.36
+43.1%
-48.4%$11.92B$6.05BN/A5,500
CZR
Caesars Entertainment
1.7984 of 5 stars
$29.74
-0.1%
$30.71
+3.3%
+12.7%$6.06B$11.49BN/A21,000
HOOD
Robinhood Markets
3.0837 of 5 stars
$107.45
-0.6%
$120.52
+12.2%
+20.6%$96.77B$4.47B47.412,900
PENN
PENN Entertainment
4.2264 of 5 stars
$18.35
-1.6%
$23.53
+28.3%
-16.6%$2.46B$6.96BN/A23,441
WYNN
Wynn Resorts
4.5241 of 5 stars
$99.47
-0.8%
$134.19
+34.9%
-24.3%$10.22B$7.14B24.6428,500

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This page (NASDAQ:DKNG) was last updated on 9/6/2026 by MarketBeat.com Staff.
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