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DraftKings (DKNG) Competitors

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$26.91 +0.70 (+2.67%)
Closing price 04:00 PM Eastern
Extended Trading
$26.84 -0.07 (-0.28%)
As of 07:28 PM Eastern
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DKNG vs. CZR, HOOD, PENN, WYNN, and FLUT

Should you buy DraftKings stock or one of its competitors? MarketBeat compares DraftKings with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with DraftKings include Caesars Entertainment (CZR), Robinhood Markets (HOOD), PENN Entertainment (PENN), Wynn Resorts (WYNN), and Flutter Entertainment (FLUT).

How does DraftKings compare to Caesars Entertainment?

DraftKings (NASDAQ:DKNG) and Caesars Entertainment (NASDAQ:CZR) are both consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, risk, analyst recommendations, valuation, institutional ownership, media sentiment, dividends and profitability.

In the previous week, DraftKings had 12 more articles in the media than Caesars Entertainment. MarketBeat recorded 18 mentions for DraftKings and 6 mentions for Caesars Entertainment. DraftKings' average media sentiment score of 0.75 beat Caesars Entertainment's score of -0.06 indicating that DraftKings is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
DraftKings
8 Very Positive mention(s)
5 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Caesars Entertainment
1 Very Positive mention(s)
3 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

DraftKings has a beta of 1.65, suggesting that its share price is 65% more volatile than the broader market. Comparatively, Caesars Entertainment has a beta of 1.76, suggesting that its share price is 76% more volatile than the broader market.

DraftKings has higher earnings, but lower revenue than Caesars Entertainment. Caesars Entertainment is trading at a lower price-to-earnings ratio than DraftKings, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
DraftKings$6.05B2.21$3.71M$0.06448.50
Caesars Entertainment$11.56B0.53-$502M-$2.37N/A

37.7% of DraftKings shares are held by institutional investors. Comparatively, 91.8% of Caesars Entertainment shares are held by institutional investors. 47.2% of DraftKings shares are held by insiders. Comparatively, 1.2% of Caesars Entertainment shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

DraftKings currently has a consensus target price of $34.24, indicating a potential upside of 27.23%. Caesars Entertainment has a consensus target price of $32.53, indicating a potential upside of 7.19%. Given DraftKings' stronger consensus rating and higher probable upside, research analysts clearly believe DraftKings is more favorable than Caesars Entertainment.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
DraftKings
2 Sell rating(s)
8 Hold rating(s)
29 Buy rating(s)
1 Strong Buy rating(s)
2.73
Caesars Entertainment
2 Sell rating(s)
13 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.11

DraftKings has a net margin of 0.93% compared to Caesars Entertainment's net margin of -4.19%. DraftKings' return on equity of 13.51% beat Caesars Entertainment's return on equity.

Company Net Margins Return on Equity Return on Assets
DraftKings0.93% 13.51% 2.24%
Caesars Entertainment -4.19%-7.88%-0.95%

Summary

DraftKings beats Caesars Entertainment on 14 of the 17 factors compared between the two stocks.

How does DraftKings compare to Robinhood Markets?

DraftKings (NASDAQ:DKNG) and Robinhood Markets (NASDAQ:HOOD) are related large-cap companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, risk, media sentiment, analyst recommendations, profitability, earnings, dividends and valuation.

DraftKings has a beta of 1.65, indicating that its share price is 65% more volatile than the broader market. Comparatively, Robinhood Markets has a beta of 2.33, indicating that its share price is 133% more volatile than the broader market.

Robinhood Markets has a net margin of 41.12% compared to DraftKings' net margin of 0.93%. Robinhood Markets' return on equity of 21.39% beat DraftKings' return on equity.

Company Net Margins Return on Equity Return on Assets
DraftKings0.93% 13.51% 2.24%
Robinhood Markets 41.12%21.39%4.73%

In the previous week, Robinhood Markets had 61 more articles in the media than DraftKings. MarketBeat recorded 79 mentions for Robinhood Markets and 18 mentions for DraftKings. DraftKings' average media sentiment score of 0.75 beat Robinhood Markets' score of 0.64 indicating that DraftKings is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
DraftKings
8 Very Positive mention(s)
5 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Robinhood Markets
35 Very Positive mention(s)
10 Positive mention(s)
23 Neutral mention(s)
5 Negative mention(s)
0 Very Negative mention(s)
Positive

Robinhood Markets has lower revenue, but higher earnings than DraftKings. Robinhood Markets is trading at a lower price-to-earnings ratio than DraftKings, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
DraftKings$6.05B2.21$3.71M$0.06448.50
Robinhood Markets$4.47B22.73$1.88B$2.0754.54

37.7% of DraftKings shares are owned by institutional investors. Comparatively, 93.3% of Robinhood Markets shares are owned by institutional investors. 47.2% of DraftKings shares are owned by insiders. Comparatively, 20.0% of Robinhood Markets shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

DraftKings presently has a consensus price target of $34.24, indicating a potential upside of 27.23%. Robinhood Markets has a consensus price target of $115.00, indicating a potential upside of 1.86%. Given DraftKings' higher possible upside, equities analysts plainly believe DraftKings is more favorable than Robinhood Markets.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
DraftKings
2 Sell rating(s)
8 Hold rating(s)
29 Buy rating(s)
1 Strong Buy rating(s)
2.73
Robinhood Markets
0 Sell rating(s)
5 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.81

Summary

Robinhood Markets beats DraftKings on 10 of the 17 factors compared between the two stocks.

How does DraftKings compare to PENN Entertainment?

DraftKings (NASDAQ:DKNG) and PENN Entertainment (NASDAQ:PENN) are both consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, risk, institutional ownership, dividends, profitability, analyst recommendations, earnings and media sentiment.

DraftKings currently has a consensus target price of $34.24, suggesting a potential upside of 27.23%. PENN Entertainment has a consensus target price of $21.75, suggesting a potential upside of 4.67%. Given DraftKings' stronger consensus rating and higher possible upside, equities research analysts clearly believe DraftKings is more favorable than PENN Entertainment.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
DraftKings
2 Sell rating(s)
8 Hold rating(s)
29 Buy rating(s)
1 Strong Buy rating(s)
2.73
PENN Entertainment
1 Sell rating(s)
6 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.53

DraftKings has a beta of 1.65, indicating that its share price is 65% more volatile than the broader market. Comparatively, PENN Entertainment has a beta of 1.42, indicating that its share price is 42% more volatile than the broader market.

In the previous week, DraftKings had 18 more articles in the media than PENN Entertainment. MarketBeat recorded 18 mentions for DraftKings and 0 mentions for PENN Entertainment. DraftKings' average media sentiment score of 0.75 beat PENN Entertainment's score of 0.33 indicating that DraftKings is being referred to more favorably in the media.

Company Overall Sentiment
DraftKings Positive
PENN Entertainment Neutral

DraftKings has higher earnings, but lower revenue than PENN Entertainment. PENN Entertainment is trading at a lower price-to-earnings ratio than DraftKings, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
DraftKings$6.05B2.21$3.71M$0.06448.50
PENN Entertainment$7.07B0.39-$843.10M-$6.72N/A

37.7% of DraftKings shares are owned by institutional investors. Comparatively, 91.7% of PENN Entertainment shares are owned by institutional investors. 47.2% of DraftKings shares are owned by company insiders. Comparatively, 3.2% of PENN Entertainment shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

DraftKings has a net margin of 0.93% compared to PENN Entertainment's net margin of -13.55%. DraftKings' return on equity of 13.51% beat PENN Entertainment's return on equity.

Company Net Margins Return on Equity Return on Assets
DraftKings0.93% 13.51% 2.24%
PENN Entertainment -13.55%0.44%0.07%

Summary

DraftKings beats PENN Entertainment on 15 of the 17 factors compared between the two stocks.

How does DraftKings compare to Wynn Resorts?

DraftKings (NASDAQ:DKNG) and Wynn Resorts (NASDAQ:WYNN) are both large-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, dividends, media sentiment, risk, earnings, profitability, analyst recommendations and valuation.

37.7% of DraftKings shares are owned by institutional investors. Comparatively, 88.6% of Wynn Resorts shares are owned by institutional investors. 47.2% of DraftKings shares are owned by company insiders. Comparatively, 0.9% of Wynn Resorts shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

DraftKings has a beta of 1.65, meaning that its share price is 65% more volatile than the broader market. Comparatively, Wynn Resorts has a beta of 0.99, meaning that its share price is 1% less volatile than the broader market.

Wynn Resorts has higher revenue and earnings than DraftKings. Wynn Resorts is trading at a lower price-to-earnings ratio than DraftKings, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
DraftKings$6.05B2.21$3.71M$0.06448.50
Wynn Resorts$7.14B1.40$327.33M$3.3528.76

Wynn Resorts has a net margin of 5.14% compared to DraftKings' net margin of 0.93%. DraftKings' return on equity of 13.51% beat Wynn Resorts' return on equity.

Company Net Margins Return on Equity Return on Assets
DraftKings0.93% 13.51% 2.24%
Wynn Resorts 5.14%-42.03%3.53%

In the previous week, DraftKings had 15 more articles in the media than Wynn Resorts. MarketBeat recorded 18 mentions for DraftKings and 3 mentions for Wynn Resorts. DraftKings' average media sentiment score of 0.75 beat Wynn Resorts' score of 0.14 indicating that DraftKings is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
DraftKings
8 Very Positive mention(s)
5 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Wynn Resorts
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

DraftKings presently has a consensus price target of $34.24, suggesting a potential upside of 27.23%. Wynn Resorts has a consensus price target of $140.00, suggesting a potential upside of 45.30%. Given Wynn Resorts' stronger consensus rating and higher probable upside, analysts clearly believe Wynn Resorts is more favorable than DraftKings.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
DraftKings
2 Sell rating(s)
8 Hold rating(s)
29 Buy rating(s)
1 Strong Buy rating(s)
2.73
Wynn Resorts
0 Sell rating(s)
2 Hold rating(s)
15 Buy rating(s)
1 Strong Buy rating(s)
2.94

Summary

DraftKings and Wynn Resorts tied by winning 8 of the 16 factors compared between the two stocks.

How does DraftKings compare to Flutter Entertainment?

Flutter Entertainment (NYSE:FLUT) and DraftKings (NASDAQ:DKNG) are both large-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, risk, dividends, media sentiment, profitability, institutional ownership and valuation.

In the previous week, DraftKings had 14 more articles in the media than Flutter Entertainment. MarketBeat recorded 18 mentions for DraftKings and 4 mentions for Flutter Entertainment. Flutter Entertainment's average media sentiment score of 0.81 beat DraftKings' score of 0.75 indicating that Flutter Entertainment is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Flutter Entertainment
4 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
DraftKings
8 Very Positive mention(s)
5 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

37.7% of DraftKings shares are owned by institutional investors. 0.1% of Flutter Entertainment shares are owned by company insiders. Comparatively, 47.2% of DraftKings shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

DraftKings has lower revenue, but higher earnings than Flutter Entertainment. Flutter Entertainment is trading at a lower price-to-earnings ratio than DraftKings, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Flutter Entertainment$17.02B1.11-$310M-$2.14N/A
DraftKings$6.05B2.21$3.71M$0.06448.50

Flutter Entertainment has a beta of 1.31, indicating that its stock price is 31% more volatile than the broader market. Comparatively, DraftKings has a beta of 1.65, indicating that its stock price is 65% more volatile than the broader market.

Flutter Entertainment currently has a consensus target price of $187.42, indicating a potential upside of 73.20%. DraftKings has a consensus target price of $34.24, indicating a potential upside of 27.23%. Given Flutter Entertainment's higher probable upside, analysts plainly believe Flutter Entertainment is more favorable than DraftKings.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Flutter Entertainment
4 Sell rating(s)
8 Hold rating(s)
15 Buy rating(s)
3 Strong Buy rating(s)
2.57
DraftKings
2 Sell rating(s)
8 Hold rating(s)
29 Buy rating(s)
1 Strong Buy rating(s)
2.73

DraftKings has a net margin of 0.93% compared to Flutter Entertainment's net margin of -2.20%. DraftKings' return on equity of 13.51% beat Flutter Entertainment's return on equity.

Company Net Margins Return on Equity Return on Assets
Flutter Entertainment-2.20% 11.60% 3.81%
DraftKings 0.93%13.51%2.24%

Summary

DraftKings beats Flutter Entertainment on 12 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DKNG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DKNG vs. The Competition

MetricDraftKingsGAMING IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$13.35B$6.66B$7.30B$12.44B
Dividend YieldN/A1.35%3.03%6.51%
P/E Ratio448.5028.6420.4824.45
Price / Sales2.212.713.9195.06
Price / Cash34.9020.8413.6049.26
Price / Book21.197.693.836.42
Net Income$3.71M$34.24M$246.94M$335.85M
7 Day Performance6.53%1.19%-0.41%-0.48%
1 Month Performance7.94%1.29%1.27%3.39%
1 Year Performance-33.69%-19.64%0.23%24.97%

DraftKings Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DKNG
DraftKings
4.6721 of 5 stars
$26.91
+2.7%
$34.24
+27.2%
-35.6%$13.35B$6.05B448.505,500
CZR
Caesars Entertainment
2.0846 of 5 stars
$30.18
+1.2%
$32.53
+7.8%
+1.2%$6.07B$11.56BN/A21,000
HOOD
Robinhood Markets
4.0113 of 5 stars
$100.28
-1.5%
$114.35
+14.0%
+24.9%$91.70B$4.47B48.442,900
PENN
PENN Entertainment
3.4696 of 5 stars
$21.36
-3.2%
$21.06
-1.4%
+14.3%$2.95B$6.96BN/A23,441
WYNN
Wynn Resorts
4.735 of 5 stars
$97.09
-2.3%
$140.00
+44.2%
-9.1%$10.32B$7.14B28.9828,500

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This page (NASDAQ:DKNG) was last updated on 7/7/2026 by MarketBeat.com Staff.
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