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DraftKings (DKNG) Competitors

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$24.11 +1.10 (+4.78%)
Closing price 04:00 PM Eastern
Extended Trading
$24.16 +0.05 (+0.21%)
As of 07:59 PM Eastern
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DKNG vs. CZR, HOOD, PENN, WYNN, and FLUT

Should you buy DraftKings stock or one of its competitors? MarketBeat compares DraftKings with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with DraftKings include Caesars Entertainment (CZR), Robinhood Markets (HOOD), PENN Entertainment (PENN), Wynn Resorts (WYNN), and Flutter Entertainment (FLUT).

How does DraftKings compare to Caesars Entertainment?

Caesars Entertainment (NASDAQ:CZR) and DraftKings (NASDAQ:DKNG) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, dividends, risk, earnings, profitability, media sentiment and valuation.

91.8% of Caesars Entertainment shares are owned by institutional investors. Comparatively, 37.7% of DraftKings shares are owned by institutional investors. 1.2% of Caesars Entertainment shares are owned by company insiders. Comparatively, 47.2% of DraftKings shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Caesars Entertainment presently has a consensus target price of $31.00, indicating a potential upside of 3.44%. DraftKings has a consensus target price of $34.37, indicating a potential upside of 42.55%. Given DraftKings' stronger consensus rating and higher possible upside, analysts clearly believe DraftKings is more favorable than Caesars Entertainment.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Caesars Entertainment
1 Sell rating(s)
15 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.11
DraftKings
2 Sell rating(s)
8 Hold rating(s)
29 Buy rating(s)
1 Strong Buy rating(s)
2.73

DraftKings has lower revenue, but higher earnings than Caesars Entertainment. Caesars Entertainment is trading at a lower price-to-earnings ratio than DraftKings, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Caesars Entertainment$11.49B0.53-$502M-$2.37N/A
DraftKings$6.05B1.98$3.71M$0.06401.83

Caesars Entertainment has a beta of 1.76, indicating that its share price is 76% more volatile than the broader market. Comparatively, DraftKings has a beta of 1.65, indicating that its share price is 65% more volatile than the broader market.

In the previous week, DraftKings had 14 more articles in the media than Caesars Entertainment. MarketBeat recorded 24 mentions for DraftKings and 10 mentions for Caesars Entertainment. Caesars Entertainment's average media sentiment score of 1.16 beat DraftKings' score of 0.69 indicating that Caesars Entertainment is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Caesars Entertainment
7 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
DraftKings
15 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Positive

DraftKings has a net margin of 0.93% compared to Caesars Entertainment's net margin of -4.19%. DraftKings' return on equity of 13.51% beat Caesars Entertainment's return on equity.

Company Net Margins Return on Equity Return on Assets
Caesars Entertainment-4.19% -7.88% -0.95%
DraftKings 0.93%13.51%2.24%

Summary

DraftKings beats Caesars Entertainment on 13 of the 17 factors compared between the two stocks.

How does DraftKings compare to Robinhood Markets?

DraftKings (NASDAQ:DKNG) and Robinhood Markets (NASDAQ:HOOD) are related large-cap companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, analyst recommendations, institutional ownership, profitability, valuation, media sentiment, dividends and risk.

DraftKings presently has a consensus price target of $34.37, suggesting a potential upside of 42.55%. Robinhood Markets has a consensus price target of $122.22, suggesting a potential upside of 27.78%. Given DraftKings' higher probable upside, equities analysts plainly believe DraftKings is more favorable than Robinhood Markets.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
DraftKings
2 Sell rating(s)
8 Hold rating(s)
29 Buy rating(s)
1 Strong Buy rating(s)
2.73
Robinhood Markets
0 Sell rating(s)
5 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.81

In the previous week, Robinhood Markets had 38 more articles in the media than DraftKings. MarketBeat recorded 62 mentions for Robinhood Markets and 24 mentions for DraftKings. Robinhood Markets' average media sentiment score of 0.71 beat DraftKings' score of 0.69 indicating that Robinhood Markets is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
DraftKings
15 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Positive
Robinhood Markets
30 Very Positive mention(s)
9 Positive mention(s)
15 Neutral mention(s)
3 Negative mention(s)
2 Very Negative mention(s)
Positive

Robinhood Markets has a net margin of 41.12% compared to DraftKings' net margin of 0.93%. Robinhood Markets' return on equity of 21.39% beat DraftKings' return on equity.

Company Net Margins Return on Equity Return on Assets
DraftKings0.93% 13.51% 2.24%
Robinhood Markets 41.12%21.39%4.73%

DraftKings has a beta of 1.65, meaning that its share price is 65% more volatile than the broader market. Comparatively, Robinhood Markets has a beta of 2.33, meaning that its share price is 133% more volatile than the broader market.

37.7% of DraftKings shares are owned by institutional investors. Comparatively, 93.3% of Robinhood Markets shares are owned by institutional investors. 47.2% of DraftKings shares are owned by insiders. Comparatively, 13.5% of Robinhood Markets shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Robinhood Markets has lower revenue, but higher earnings than DraftKings. Robinhood Markets is trading at a lower price-to-earnings ratio than DraftKings, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
DraftKings$6.05B1.98$3.71M$0.06401.83
Robinhood Markets$4.47B19.26$1.88B$2.0746.21

Summary

Robinhood Markets beats DraftKings on 11 of the 17 factors compared between the two stocks.

How does DraftKings compare to PENN Entertainment?

PENN Entertainment (NASDAQ:PENN) and DraftKings (NASDAQ:DKNG) are both consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, valuation, earnings, risk, dividends, analyst recommendations, profitability and media sentiment.

91.7% of PENN Entertainment shares are owned by institutional investors. Comparatively, 37.7% of DraftKings shares are owned by institutional investors. 3.2% of PENN Entertainment shares are owned by insiders. Comparatively, 47.2% of DraftKings shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

In the previous week, DraftKings had 13 more articles in the media than PENN Entertainment. MarketBeat recorded 24 mentions for DraftKings and 11 mentions for PENN Entertainment. PENN Entertainment's average media sentiment score of 1.34 beat DraftKings' score of 0.69 indicating that PENN Entertainment is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
PENN Entertainment
5 Very Positive mention(s)
4 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
DraftKings
15 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Positive

DraftKings has a net margin of 0.93% compared to PENN Entertainment's net margin of -13.55%. DraftKings' return on equity of 13.51% beat PENN Entertainment's return on equity.

Company Net Margins Return on Equity Return on Assets
PENN Entertainment-13.55% 0.44% 0.07%
DraftKings 0.93%13.51%2.24%

DraftKings has lower revenue, but higher earnings than PENN Entertainment. PENN Entertainment is trading at a lower price-to-earnings ratio than DraftKings, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
PENN Entertainment$6.96B0.41-$843.10M-$6.72N/A
DraftKings$6.05B1.98$3.71M$0.06401.83

PENN Entertainment has a beta of 1.42, suggesting that its share price is 42% more volatile than the broader market. Comparatively, DraftKings has a beta of 1.65, suggesting that its share price is 65% more volatile than the broader market.

PENN Entertainment presently has a consensus target price of $22.78, suggesting a potential upside of 7.54%. DraftKings has a consensus target price of $34.37, suggesting a potential upside of 42.55%. Given DraftKings' stronger consensus rating and higher possible upside, analysts plainly believe DraftKings is more favorable than PENN Entertainment.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PENN Entertainment
1 Sell rating(s)
6 Hold rating(s)
12 Buy rating(s)
1 Strong Buy rating(s)
2.65
DraftKings
2 Sell rating(s)
8 Hold rating(s)
29 Buy rating(s)
1 Strong Buy rating(s)
2.73

Summary

DraftKings beats PENN Entertainment on 13 of the 16 factors compared between the two stocks.

How does DraftKings compare to Wynn Resorts?

Wynn Resorts (NASDAQ:WYNN) and DraftKings (NASDAQ:DKNG) are both large-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their institutional ownership, risk, media sentiment, valuation, earnings, analyst recommendations, profitability and dividends.

Wynn Resorts has a beta of 0.99, suggesting that its share price is 1% less volatile than the broader market. Comparatively, DraftKings has a beta of 1.65, suggesting that its share price is 65% more volatile than the broader market.

Wynn Resorts has higher revenue and earnings than DraftKings. Wynn Resorts is trading at a lower price-to-earnings ratio than DraftKings, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Wynn Resorts$7.14B1.45$327.33M$3.3529.76
DraftKings$6.05B1.98$3.71M$0.06401.83

Wynn Resorts currently has a consensus price target of $135.94, suggesting a potential upside of 36.35%. DraftKings has a consensus price target of $34.37, suggesting a potential upside of 42.55%. Given DraftKings' higher possible upside, analysts clearly believe DraftKings is more favorable than Wynn Resorts.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Wynn Resorts
1 Sell rating(s)
1 Hold rating(s)
16 Buy rating(s)
1 Strong Buy rating(s)
2.89
DraftKings
2 Sell rating(s)
8 Hold rating(s)
29 Buy rating(s)
1 Strong Buy rating(s)
2.73

In the previous week, DraftKings had 11 more articles in the media than Wynn Resorts. MarketBeat recorded 24 mentions for DraftKings and 13 mentions for Wynn Resorts. DraftKings' average media sentiment score of 0.69 beat Wynn Resorts' score of 0.63 indicating that DraftKings is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Wynn Resorts
5 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
DraftKings
15 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Positive

88.6% of Wynn Resorts shares are owned by institutional investors. Comparatively, 37.7% of DraftKings shares are owned by institutional investors. 0.9% of Wynn Resorts shares are owned by insiders. Comparatively, 47.2% of DraftKings shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Wynn Resorts has a net margin of 5.14% compared to DraftKings' net margin of 0.93%. DraftKings' return on equity of 13.51% beat Wynn Resorts' return on equity.

Company Net Margins Return on Equity Return on Assets
Wynn Resorts5.14% -42.03% 3.53%
DraftKings 0.93%13.51%2.24%

Summary

DraftKings beats Wynn Resorts on 9 of the 16 factors compared between the two stocks.

How does DraftKings compare to Flutter Entertainment?

Flutter Entertainment (NYSE:FLUT) and DraftKings (NASDAQ:DKNG) are both large-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, valuation, profitability, institutional ownership, media sentiment, earnings, risk and analyst recommendations.

DraftKings has a net margin of 0.93% compared to Flutter Entertainment's net margin of -2.20%. DraftKings' return on equity of 13.51% beat Flutter Entertainment's return on equity.

Company Net Margins Return on Equity Return on Assets
Flutter Entertainment-2.20% 11.60% 3.81%
DraftKings 0.93%13.51%2.24%

Flutter Entertainment has a beta of 1.31, meaning that its stock price is 31% more volatile than the broader market. Comparatively, DraftKings has a beta of 1.65, meaning that its stock price is 65% more volatile than the broader market.

37.7% of DraftKings shares are owned by institutional investors. 0.1% of Flutter Entertainment shares are owned by insiders. Comparatively, 47.2% of DraftKings shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Flutter Entertainment presently has a consensus target price of $176.26, indicating a potential upside of 66.73%. DraftKings has a consensus target price of $34.37, indicating a potential upside of 42.55%. Given Flutter Entertainment's higher possible upside, analysts plainly believe Flutter Entertainment is more favorable than DraftKings.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Flutter Entertainment
2 Sell rating(s)
9 Hold rating(s)
16 Buy rating(s)
2 Strong Buy rating(s)
2.62
DraftKings
2 Sell rating(s)
8 Hold rating(s)
29 Buy rating(s)
1 Strong Buy rating(s)
2.73

DraftKings has lower revenue, but higher earnings than Flutter Entertainment. Flutter Entertainment is trading at a lower price-to-earnings ratio than DraftKings, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Flutter Entertainment$16.38B1.12-$310M-$2.14N/A
DraftKings$6.05B1.98$3.71M$0.06401.83

In the previous week, DraftKings had 14 more articles in the media than Flutter Entertainment. MarketBeat recorded 24 mentions for DraftKings and 10 mentions for Flutter Entertainment. Flutter Entertainment's average media sentiment score of 1.06 beat DraftKings' score of 0.69 indicating that Flutter Entertainment is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Flutter Entertainment
6 Very Positive mention(s)
3 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
DraftKings
15 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Positive

Summary

DraftKings beats Flutter Entertainment on 12 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DKNG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DKNG vs. The Competition

MetricDraftKingsGAMING IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$11.42B$6.33B$7.07B$12.18B
Dividend YieldN/A1.38%3.02%9.42%
P/E Ratio401.8323.4617.7021.43
Price / Sales1.982.753.8792.32
Price / Cash31.0220.1315.1246.67
Price / Book18.987.053.726.16
Net Income$3.71M$34.24M$247.04M$331.26M
7 Day Performance-0.86%5.69%0.06%-0.06%
1 Month Performance-6.19%3.05%-0.64%-2.52%
1 Year Performance-46.26%-22.51%-2.52%13.95%

DraftKings Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DKNG
DraftKings
4.5558 of 5 stars
$24.11
+4.8%
$34.37
+42.5%
-48.7%$11.42B$6.05B401.835,500
CZR
Caesars Entertainment
1.7873 of 5 stars
$30.02
+0.7%
$31.00
+3.3%
+1.3%$6.07B$11.49BN/A21,000
HOOD
Robinhood Markets
4.3997 of 5 stars
$106.36
+7.1%
$121.13
+13.9%
-9.5%$89.40B$4.47B51.382,900
PENN
PENN Entertainment
4.155 of 5 stars
$21.23
flat
$22.59
+6.4%
+6.5%$2.84B$6.96BN/A23,441
WYNN
Wynn Resorts
4.6943 of 5 stars
$94.63
-1.1%
$136.25
+44.0%
-11.4%$9.93B$7.14B28.2528,500

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This page (NASDAQ:DKNG) was last updated on 7/27/2026 by MarketBeat.com Staff.
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