Fluent (FLNT) Competitors

Fluent (NASDAQ:FLNT) and RCM Technologies (NASDAQ:RCMT) are both small-cap business services companies, but which is the superior business? We will compare the two companies based on the strength of their earnings, dividends, risk, institutional ownership, media sentiment, valuation, profitability, community ranking and analyst recommendations.

Which has more volatility & risk, FLNT or RCMT?

Fluent has a beta of 1.68, indicating that its stock price is 68% more volatile than the S&P 500. Comparatively, RCM Technologies has a beta of 0.15, indicating that its stock price is 85% less volatile than the S&P 500.

Does the MarketBeat Community favor FLNT or RCMT?

Fluent received 12 more outperform votes than RCM Technologies when rated by MarketBeat users. However, 65.16% of users gave RCM Technologies an outperform vote while only 42.54% of users gave Fluent an outperform vote.

Company	Underperform	Outperform
Fluent	Outperform Votes 171 42.54%	Underperform Votes 231 57.46%
RCM Technologies	Outperform Votes 159 65.16%	Underperform Votes 85 34.84%

Does the media prefer FLNT or RCMT?

In the previous week, Fluent had 8 more articles in the media than RCM Technologies. MarketBeat recorded 10 mentions for Fluent and 2 mentions for RCM Technologies. RCM Technologies' average media sentiment score of 0.36 beat Fluent's score of 0.17 indicating that RCM Technologies is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Fluent	1 Very Positive mention(s)	0 Positive mention(s)	4 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral
RCM Technologies	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do insiders & institutionals have more ownership in FLNT or RCMT?

23.3% of Fluent shares are held by institutional investors. Comparatively, 43.2% of RCM Technologies shares are held by institutional investors. 43.5% of Fluent shares are held by company insiders. Comparatively, 26.4% of RCM Technologies shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Do analysts prefer FLNT or RCMT?

Fluent presently has a consensus target price of $3.00, suggesting a potential upside of 40.85%. RCM Technologies has a consensus target price of $33.50, suggesting a potential upside of 47.90%. Given RCM Technologies' stronger consensus rating and higher possible upside, analysts clearly believe RCM Technologies is more favorable than Fluent.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Fluent	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
RCM Technologies	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	3.50

Which has better valuation & earnings, FLNT or RCMT?

RCM Technologies has higher revenue and earnings than Fluent. Fluent is trading at a lower price-to-earnings ratio than RCM Technologies, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Fluent	$254.62M	0.17	-$63.22M	-$1.81	-1.18
RCM Technologies	$290.91M	0.58	$16.83M	$1.73	13.09

Is FLNT or RCMT more profitable?

RCM Technologies has a net margin of 5.77% compared to Fluent's net margin of -10.59%. RCM Technologies' return on equity of 58.70% beat Fluent's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Fluent	-10.59%	-64.75%	-17.47%
RCM Technologies	5.77%	58.70%	13.76%

Summary

RCM Technologies beats Fluent on 15 of the 19 factors compared between the two stocks.