Primis Financial (FRST) Competitors $11.09 -0.10 (-0.89%) Closing price 08/1/2025 04:00 PM EasternExtended Trading$11.11 +0.02 (+0.18%) As of 04:00 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock FRST vs. AUB, BUSE, CNOB, EFSC, FRME, OBK, PPBI, TOWN, WSBC, and PFSShould you be buying Primis Financial stock or one of its competitors? The main competitors of Primis Financial include Atlantic Union Bankshares (AUB), First Busey (BUSE), ConnectOne Bancorp (CNOB), Enterprise Financial Services (EFSC), First Merchants (FRME), Origin Bancorp (OBK), Pacific Premier Bancorp (PPBI), Towne Bank (TOWN), WesBanco (WSBC), and Provident Financial Services (PFS). These companies are all part of the "finance" sector. Primis Financial vs. Its Competitors Atlantic Union Bankshares First Busey ConnectOne Bancorp Enterprise Financial Services First Merchants Origin Bancorp Pacific Premier Bancorp Towne Bank WesBanco Provident Financial Services Primis Financial (NASDAQ:FRST) and Atlantic Union Bankshares (NASDAQ:AUB) are both finance companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, earnings, risk, profitability, media sentiment, analyst recommendations, institutional ownership and valuation. Is FRST or AUB a better dividend stock? Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 3.6%. Atlantic Union Bankshares pays an annual dividend of $1.36 per share and has a dividend yield of 4.3%. Primis Financial pays out -444.4% of its earnings in the form of a dividend. Atlantic Union Bankshares pays out 66.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Atlantic Union Bankshares has increased its dividend for 14 consecutive years. Atlantic Union Bankshares is clearly the better dividend stock, given its higher yield and longer track record of dividend growth. Do insiders & institutionals believe in FRST or AUB? 75.0% of Primis Financial shares are owned by institutional investors. Comparatively, 78.6% of Atlantic Union Bankshares shares are owned by institutional investors. 11.0% of Primis Financial shares are owned by insiders. Comparatively, 0.9% of Atlantic Union Bankshares shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term. Which has preferable valuation and earnings, FRST or AUB? Atlantic Union Bankshares has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than Atlantic Union Bankshares, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPrimis Financial$254.63M1.08-$16.20M-$0.09-123.22Atlantic Union Bankshares$1.05B4.24$209.13M$2.0615.20 Which has more risk and volatility, FRST or AUB? Primis Financial has a beta of 0.8, indicating that its stock price is 20% less volatile than the S&P 500. Comparatively, Atlantic Union Bankshares has a beta of 0.86, indicating that its stock price is 14% less volatile than the S&P 500. Is FRST or AUB more profitable? Atlantic Union Bankshares has a net margin of 15.53% compared to Primis Financial's net margin of -0.93%. Atlantic Union Bankshares' return on equity of 8.50% beat Primis Financial's return on equity.Company Net Margins Return on Equity Return on Assets Primis Financial-0.93% -2.02% -0.20% Atlantic Union Bankshares 15.53%8.50%1.06% Do analysts recommend FRST or AUB? Primis Financial currently has a consensus target price of $7.50, indicating a potential downside of 32.37%. Atlantic Union Bankshares has a consensus target price of $38.17, indicating a potential upside of 21.92%. Given Atlantic Union Bankshares' higher probable upside, analysts plainly believe Atlantic Union Bankshares is more favorable than Primis Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Primis Financial 0 Sell rating(s) 0 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 3.00Atlantic Union Bankshares 0 Sell rating(s) 2 Hold rating(s) 3 Buy rating(s) 1 Strong Buy rating(s) 2.83 Does the media refer more to FRST or AUB? In the previous week, Atlantic Union Bankshares had 12 more articles in the media than Primis Financial. MarketBeat recorded 13 mentions for Atlantic Union Bankshares and 1 mentions for Primis Financial. Atlantic Union Bankshares' average media sentiment score of 1.09 beat Primis Financial's score of -0.80 indicating that Atlantic Union Bankshares is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Primis Financial 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Negative Atlantic Union Bankshares 7 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive SummaryAtlantic Union Bankshares beats Primis Financial on 17 of the 20 factors compared between the two stocks. Get Primis Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for FRST and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding FRST and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart FRST vs. The Competition Export to ExcelMetricPrimis FinancialFIN IndustryFinance SectorNASDAQ ExchangeMarket Cap$274.15M$7.45B$12.02B$9.34BDividend Yield3.61%4.96%5.66%4.13%P/E Ratio-123.2218.9519.7623.78Price / Sales1.084.7926.15179.75Price / Cash120.6220.3618.0027.20Price / Book0.752.582.185.61Net Income-$16.20M$310.82M$999.86M$265.26M7 Day Performance-4.97%-5.88%-2.10%-4.34%1 Month Performance-1.86%5.50%-1.39%4.11%1 Year Performance-6.18%30.09%540.87%17.92% Primis Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)FRSTPrimis Financial4.1647 of 5 stars$11.09-0.9%$7.50-32.4%-6.2%$274.15M$254.63M-123.22420AUBAtlantic Union Bankshares4.7939 of 5 stars$32.85-0.7%$38.00+15.7%-16.8%$4.68B$1.05B14.341,880Positive NewsBUSEFirst Busey4.9697 of 5 stars$23.03-0.8%$27.17+18.0%-13.5%$2.08B$663.36M20.561,548CNOBConnectOne Bancorp4.8803 of 5 stars$24.52+1.1%$30.25+23.4%+1.6%$932.90M$534.62M13.25520Positive NewsEarnings ReportDividend AnnouncementAnalyst UpgradeEFSCEnterprise Financial Services4.779 of 5 stars$56.38+0.8%$64.33+14.1%+7.1%$2.07B$920.75M11.051,256Earnings ReportDividend IncreaseAnalyst RevisionFRMEFirst Merchants4.847 of 5 stars$40.05+0.6%$46.20+15.4%-0.7%$2.32B$1.07B10.382,120OBKOrigin Bancorp3.6399 of 5 stars$38.07+1.6%$43.20+13.5%+11.5%$1.19B$358.20M15.481,010PPBIPacific Premier Bancorp4.11 of 5 stars$22.34-1.0%$27.50+23.1%-14.2%$2.19B$905.41M15.731,325Positive NewsAnalyst RevisionTOWNTowne Bank3.7387 of 5 stars$35.70+0.3%$40.67+13.9%+8.2%$2.67B$1.03B15.522,720Analyst UpgradeWSBCWesBanco4.9786 of 5 stars$32.19+0.8%$38.71+20.3%-3.1%$3.06B$953.62M21.042,195Earnings ReportShort Interest ↑Analyst RevisionPFSProvident Financial Services4.6099 of 5 stars$19.29+1.3%$22.70+17.7%+4.0%$2.48B$1.14B10.901,801Trending News Related Companies and Tools Related Companies Atlantic Union Bankshares Alternatives First Busey Alternatives ConnectOne Bancorp Alternatives Enterprise Financial Services Alternatives First Merchants Alternatives Origin Bancorp Alternatives Pacific Premier Bancorp Alternatives Towne Bank Alternatives WesBanco Alternatives Provident Financial Services Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:FRST) was last updated on 8/4/2025 by MarketBeat.com Staff From Our PartnersCritical AI announcement set to ignite AI 2.0 I just put together an urgent new presentation that you need to see right away. In short: I believe we are...Timothy Sykes | SponsoredTrump set to Boost Social Security Checks by 400%?If you're collecting or planning to collect social security... You should see this presentation about Presi...InvestorPlace | SponsoredWall Street Laughed. Now They're Buying.For six months, I’ve been pounding the table on a major gold miner—while Twitter pundits laughed. But now, the...Golden Portfolio | SponsoredMarket Crash Warning: How to Protect Your Wealth Before August 12thChina tariffs hit August 12—and experts warn a market meltdown may follow. A free guide from American Alter...American Alternative | Sponsored[Shocking New Report] U.S. Dollar To Crash?The "Death Spiral" Threatening Your Savings But this time, it's not just Dalio ringing the alarm bells…Goldco Precious Metals | SponsoredBONUS GUIDE - Ben Stein Prepares For the Next Financial CrisisWith inflation high, debt soaring, and global tensions rising, a financial storm may be brewing. Economist ...Create New Advertiser | SponsoredTrump’s biggest move, misreportedThe media and financial pundits are all misreading Trump’s actions. They think Trump wants to make Canada t...Porter & Company | SponsoredTrump’s crypto advisor may have revealed the next big crypto opportunityWhile investors chase Bitcoin toward $100K, D.C. insiders are quietly loading up on something else. One of Tru...Weiss Ratings | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added ten stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding Primis Financial Corp. Please log in to your account or sign up in order to add this asset to your watchlist. Share Primis Financial With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
