Primis Financial (FRST) Competitors $10.66 -0.01 (-0.05%) As of 12:32 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock FRST vs. AUB, BUSE, CNOB, EFSC, FRME, IBCP, SSB, TOWN, WSBC, and PFSShould you be buying Primis Financial stock or one of its competitors? The main competitors of Primis Financial include Atlantic Union Bankshares (AUB), First Busey (BUSE), ConnectOne Bancorp (CNOB), Enterprise Financial Services (EFSC), First Merchants (FRME), Independent Bank (IBCP), SouthState (SSB), Towne Bank (TOWN), WesBanco (WSBC), and Provident Financial Services (PFS). These companies are all part of the "finance" sector. Primis Financial vs. Its Competitors Atlantic Union Bankshares First Busey ConnectOne Bancorp Enterprise Financial Services First Merchants Independent Bank SouthState Towne Bank WesBanco Provident Financial Services Primis Financial (NASDAQ:FRST) and Atlantic Union Bankshares (NASDAQ:AUB) are both finance companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, dividends, valuation, analyst recommendations, media sentiment, earnings, profitability and institutional ownership. Is FRST or AUB more profitable? Atlantic Union Bankshares has a net margin of 15.53% compared to Primis Financial's net margin of -0.93%. Atlantic Union Bankshares' return on equity of 8.50% beat Primis Financial's return on equity.Company Net Margins Return on Equity Return on Assets Primis Financial-0.93% -2.02% -0.20% Atlantic Union Bankshares 15.53%8.50%1.06% Which has more risk and volatility, FRST or AUB? Primis Financial has a beta of 0.81, suggesting that its stock price is 19% less volatile than the S&P 500. Comparatively, Atlantic Union Bankshares has a beta of 0.87, suggesting that its stock price is 13% less volatile than the S&P 500. Do analysts rate FRST or AUB? Primis Financial presently has a consensus target price of $7.50, suggesting a potential downside of 29.61%. Atlantic Union Bankshares has a consensus target price of $41.50, suggesting a potential upside of 14.86%. Given Atlantic Union Bankshares' stronger consensus rating and higher possible upside, analysts clearly believe Atlantic Union Bankshares is more favorable than Primis Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Primis Financial 0 Sell rating(s) 1 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.67Atlantic Union Bankshares 1 Sell rating(s) 1 Hold rating(s) 5 Buy rating(s) 1 Strong Buy rating(s) 2.75 Is FRST or AUB a better dividend stock? Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 3.8%. Atlantic Union Bankshares pays an annual dividend of $1.36 per share and has a dividend yield of 3.8%. Primis Financial pays out -444.4% of its earnings in the form of a dividend. Atlantic Union Bankshares pays out 66.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Atlantic Union Bankshares has increased its dividend for 14 consecutive years. Atlantic Union Bankshares is clearly the better dividend stock, given its higher yield and longer track record of dividend growth. Do insiders and institutionals have more ownership in FRST or AUB? 75.0% of Primis Financial shares are owned by institutional investors. Comparatively, 78.6% of Atlantic Union Bankshares shares are owned by institutional investors. 11.0% of Primis Financial shares are owned by insiders. Comparatively, 0.9% of Atlantic Union Bankshares shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth. Which has stronger earnings and valuation, FRST or AUB? Atlantic Union Bankshares has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than Atlantic Union Bankshares, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPrimis Financial$254.63M1.03-$16.20M-$0.09-118.39Atlantic Union Bankshares$1.05B4.89$209.13M$2.0617.54 Does the media refer more to FRST or AUB? In the previous week, Atlantic Union Bankshares had 5 more articles in the media than Primis Financial. MarketBeat recorded 7 mentions for Atlantic Union Bankshares and 2 mentions for Primis Financial. Atlantic Union Bankshares' average media sentiment score of 1.37 beat Primis Financial's score of 0.00 indicating that Atlantic Union Bankshares is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Primis Financial 0 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Atlantic Union Bankshares 6 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive SummaryAtlantic Union Bankshares beats Primis Financial on 18 of the 20 factors compared between the two stocks. Get Primis Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for FRST and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding FRST and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart FRST vs. The Competition Export to ExcelMetricPrimis FinancialFIN IndustryFinance SectorNASDAQ ExchangeMarket Cap$262.54M$8.01B$12.72B$10.51BDividend Yield3.81%4.80%5.51%4.67%P/E Ratio-118.3916.6030.2726.80Price / Sales1.036.8130.47183.02Price / Cash114.3127.9119.7231.10Price / Book0.722.872.296.63Net Income-$16.20M$313.50M$1.02B$276.44M7 Day Performance1.38%2.63%0.29%2.93%1 Month Performance-4.61%11.13%0.67%9.95%1 Year Performance-7.83%27.02%541.26%39.62% Primis Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)FRSTPrimis Financial3.9585 of 5 stars$10.660.0%$7.50-29.6%-8.7%$262.54M$254.63M-118.39420News CoverageAUBAtlantic Union Bankshares4.8585 of 5 stars$35.56-1.2%$41.38+16.4%-2.3%$5.07B$1.05B15.531,880Positive NewsBUSEFirst Busey4.9071 of 5 stars$23.50-2.1%$27.33+16.3%-6.9%$2.14B$663.36M20.981,548CNOBConnectOne Bancorp4.7276 of 5 stars$25.08-0.7%$30.25+20.6%+4.8%$1.27B$534.62M28.83520Positive NewsEFSCEnterprise Financial Services4.3746 of 5 stars$58.43-0.7%$64.33+10.1%+16.1%$2.18B$552.16M11.091,256FRMEFirst Merchants4.9764 of 5 stars$37.44-2.0%$48.00+28.2%+6.4%$2.21B$637.74M9.702,120Analyst DowngradeHigh Trading VolumeIBCPIndependent Bank3.9135 of 5 stars$30.99-1.7%$36.00+16.2%-2.7%$652.97M$323.14M10.09920SSBSouthStateN/A$99.35-1.8%$117.08+17.8%N/A$10.24B$2.12B14.275,030Positive NewsTOWNTowne Bank4.1746 of 5 stars$34.75-2.4%$40.67+17.0%+3.9%$2.67B$1.03B15.112,720News CoverageWSBCWesBanco4.8299 of 5 stars$32.00-1.0%$38.83+21.4%+13.9%$3.10B$762.17M19.282,195PFSProvident Financial Services3.8139 of 5 stars$19.37-1.2%$22.70+17.2%+12.2%$2.56B$839.40M10.941,801News CoveragePositive News Related Companies and Tools Related Companies Atlantic Union Bankshares Alternatives First Busey Alternatives ConnectOne Bancorp Alternatives Enterprise Financial Services Alternatives First Merchants Alternatives Independent Bank Alternatives SouthState Alternatives Towne Bank Alternatives WesBanco Alternatives Provident Financial Services Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:FRST) was last updated on 10/7/2025 by MarketBeat.com Staff From Our PartnersMagnificent 7 being replaced by the “Hidden 7”?BULLISH: It's time to buy this 'hidden' AI stock An award-winning stock-rating system has turned BULLISH on...Chaikin Analytics | SponsoredU.S. Government Sparking Crypto RallyU.S. Puts GDP on the Blockchain Could this spark the next crypto supercycle? 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