Primis Financial (FRST) Competitors

Primis Financial (NASDAQ:FRST) and Atlantic Union Bankshares (NASDAQ:AUB) are both finance companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, risk, valuation, dividends, analyst recommendations, profitability, media sentiment and earnings.

Do analysts rate FRST or AUB?

Primis Financial presently has a consensus target price of $7.50, indicating a potential downside of 32.74%. Atlantic Union Bankshares has a consensus target price of $38.33, indicating a potential upside of 8.63%. Given Atlantic Union Bankshares' higher probable upside, analysts clearly believe Atlantic Union Bankshares is more favorable than Primis Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Primis Financial	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00
Atlantic Union Bankshares	0 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	2.83

Which has higher earnings and valuation, FRST or AUB?

Atlantic Union Bankshares has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than Atlantic Union Bankshares, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Primis Financial	$254.63M	1.08	-$16.20M	-$0.09	-123.89
Atlantic Union Bankshares	$1.05B	4.78	$209.13M	$2.06	17.13

Does the media prefer FRST or AUB?

In the previous week, Atlantic Union Bankshares had 9 more articles in the media than Primis Financial. MarketBeat recorded 10 mentions for Atlantic Union Bankshares and 1 mentions for Primis Financial. Atlantic Union Bankshares' average media sentiment score of 1.70 beat Primis Financial's score of 1.67 indicating that Atlantic Union Bankshares is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Primis Financial	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Atlantic Union Bankshares	9 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Do institutionals & insiders have more ownership in FRST or AUB?

75.0% of Primis Financial shares are owned by institutional investors. Comparatively, 78.6% of Atlantic Union Bankshares shares are owned by institutional investors. 11.0% of Primis Financial shares are owned by company insiders. Comparatively, 0.9% of Atlantic Union Bankshares shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Is FRST or AUB a better dividend stock?

Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 3.6%. Atlantic Union Bankshares pays an annual dividend of $1.36 per share and has a dividend yield of 3.9%. Primis Financial pays out -444.4% of its earnings in the form of a dividend. Atlantic Union Bankshares pays out 66.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Atlantic Union Bankshares has increased its dividend for 14 consecutive years. Atlantic Union Bankshares is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Which has more volatility & risk, FRST or AUB?

Primis Financial has a beta of 0.8, meaning that its share price is 20% less volatile than the S&P 500. Comparatively, Atlantic Union Bankshares has a beta of 0.88, meaning that its share price is 12% less volatile than the S&P 500.

Is FRST or AUB more profitable?

Atlantic Union Bankshares has a net margin of 15.53% compared to Primis Financial's net margin of -0.93%. Atlantic Union Bankshares' return on equity of 8.50% beat Primis Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Primis Financial	-0.93%	-2.02%	-0.20%
Atlantic Union Bankshares	15.53%	8.50%	1.06%

Summary

Atlantic Union Bankshares beats Primis Financial on 17 of the 20 factors compared between the two stocks.