RDE (GIFT) Competitors

High Tide (NASDAQ:HITI) and RDE (NASDAQ:GIFT) are both small-cap medical companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, earnings, risk, profitability, institutional ownership, dividends, valuation and community ranking.

Does the media prefer HITI or GIFT?

In the previous week, High Tide had 3 more articles in the media than RDE. MarketBeat recorded 5 mentions for High Tide and 2 mentions for RDE. RDE's average media sentiment score of 0.63 beat High Tide's score of 0.52 indicating that RDE is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
High Tide	1 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
RDE	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do institutionals & insiders have more ownership in HITI or GIFT?

4.5% of High Tide shares are held by institutional investors. 12.4% of High Tide shares are held by company insiders. Comparatively, 20.5% of RDE shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Which has more risk & volatility, HITI or GIFT?

High Tide has a beta of 0.61, suggesting that its stock price is 39% less volatile than the S&P 500. Comparatively, RDE has a beta of -1.18, suggesting that its stock price is 218% less volatile than the S&P 500.

Is HITI or GIFT more profitable?

RDE has a net margin of 0.00% compared to High Tide's net margin of -0.81%. High Tide's return on equity of -2.93% beat RDE's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
High Tide	-0.81%	-2.93%	-1.78%
RDE	N/A	-62.87%	-38.24%

Which has higher earnings & valuation, HITI or GIFT?

RDE has lower revenue, but higher earnings than High Tide.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
High Tide	$536.70M	0.36	-$3.19M	-$0.05	-48.00
RDE	$88.93M	0.56	N/A	N/A	N/A

Do analysts rate HITI or GIFT?

High Tide currently has a consensus price target of $4.50, suggesting a potential upside of 87.50%. RDE has a consensus price target of $4.00, suggesting a potential upside of 132.56%. Given RDE's higher probable upside, analysts clearly believe RDE is more favorable than High Tide.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
High Tide	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	2 Strong Buy rating(s)	3.67
RDE	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Does the MarketBeat Community prefer HITI or GIFT?

High Tide received 11 more outperform votes than RDE when rated by MarketBeat users. However, 100.00% of users gave RDE an outperform vote while only 46.15% of users gave High Tide an outperform vote.

Company	Underperform	Outperform
High Tide	Outperform Votes 12 46.15%	Underperform Votes 14 53.85%
RDE	Outperform Votes 1 100.00%	Underperform Votes No Votes

Summary

High Tide beats RDE on 9 of the 15 factors compared between the two stocks.