RDE (GIFT) Competitors

RDE (NASDAQ:GIFT) and Baozun (NASDAQ:BZUN) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their valuation, profitability, institutional ownership, media sentiment, earnings, risk, community ranking, dividends and analyst recommendations.

Do analysts prefer GIFT or BZUN?

RDE presently has a consensus target price of $4.00, suggesting a potential upside of 164.90%. Baozun has a consensus target price of $3.20, suggesting a potential upside of 11.50%. Given RDE's stronger consensus rating and higher possible upside, equities research analysts clearly believe RDE is more favorable than Baozun.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
RDE	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Baozun	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50

Which has more volatility and risk, GIFT or BZUN?

RDE has a beta of -1.54, meaning that its share price is 254% less volatile than the S&P 500. Comparatively, Baozun has a beta of 0.37, meaning that its share price is 63% less volatile than the S&P 500.

Is GIFT or BZUN more profitable?

RDE has a net margin of 0.00% compared to Baozun's net margin of -2.55%. Baozun's return on equity of -5.58% beat RDE's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
RDE	N/A	-62.87%	-38.24%
Baozun	-2.55%	-5.58%	-2.33%

Does the media favor GIFT or BZUN?

In the previous week, RDE had 1 more articles in the media than Baozun. MarketBeat recorded 4 mentions for RDE and 3 mentions for Baozun. Baozun's average media sentiment score of 1.83 beat RDE's score of -0.22 indicating that Baozun is being referred to more favorably in the news media.

Company	Overall Sentiment
RDE	Neutral
Baozun	Very Positive

Which has higher earnings and valuation, GIFT or BZUN?

RDE has higher earnings, but lower revenue than Baozun.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
RDE	$89.69M	0.49	N/A	N/A	N/A
Baozun	$9.51B	0.02	-$39.22M	-$0.43	-6.67

Do insiders & institutionals have more ownership in GIFT or BZUN?

47.3% of Baozun shares are held by institutional investors. 20.5% of RDE shares are held by insiders. Comparatively, 59.2% of Baozun shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Does the MarketBeat Community believe in GIFT or BZUN?

Baozun received 412 more outperform votes than RDE when rated by MarketBeat users. However, 100.00% of users gave RDE an outperform vote while only 60.29% of users gave Baozun an outperform vote.

Company	Underperform	Outperform
RDE	Outperform Votes 1 100.00%	Underperform Votes No Votes
Baozun	Outperform Votes 413 60.29%	Underperform Votes 272 39.71%

Summary

Baozun beats RDE on 8 of the 14 factors compared between the two stocks.