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Great Southern Bancorp (GSBC) Competitors

Great Southern Bancorp logo
$78.53 -1.39 (-1.74%)
Closing price 08/19/2026 04:00 PM Eastern
Extended Trading
$78.66 +0.13 (+0.17%)
As of 08/19/2026 07:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

GSBC vs. BUSE, CTBI, FCBC, FFBC, and MBWM

Should you buy Great Southern Bancorp stock or one of its competitors? Great Southern Bancorp's main competitors and comparable companies include First Busey (BUSE), Community Trust Bancorp (CTBI), First Community Bancshares (FCBC), First Financial Bancorp. (FFBC), and Mercantile Bank (MBWM). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "regional banks" industry.

How does Great Southern Bancorp compare to First Busey?

First Busey (NASDAQ:BUSE) and Great Southern Bancorp (NASDAQ:GSBC) are both finance companies, but which is the better investment? We will contrast the two companies based on the strength of their risk, dividends, profitability, media sentiment, valuation, institutional ownership, analyst recommendations and earnings.

First Busey presently has a consensus target price of $32.00, suggesting a potential upside of 5.82%. Great Southern Bancorp has a consensus target price of $74.00, suggesting a potential downside of 5.77%. Given First Busey's stronger consensus rating and higher possible upside, research analysts plainly believe First Busey is more favorable than Great Southern Bancorp.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Busey
0 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.86
Great Southern Bancorp
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33

First Busey has higher revenue and earnings than Great Southern Bancorp. First Busey is trading at a lower price-to-earnings ratio than Great Southern Bancorp, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Busey$1.04B2.39$135.26M$2.4212.50
Great Southern Bancorp$342.78M2.50$70.97M$6.0213.04

In the previous week, First Busey had 5 more articles in the media than Great Southern Bancorp. MarketBeat recorded 5 mentions for First Busey and 0 mentions for Great Southern Bancorp. First Busey's average media sentiment score of 0.82 beat Great Southern Bancorp's score of 0.00 indicating that First Busey is being referred to more favorably in the media.

Company Overall Sentiment
First Busey Positive
Great Southern Bancorp Neutral

First Busey has a net margin of 21.00% compared to Great Southern Bancorp's net margin of 20.72%. Great Southern Bancorp's return on equity of 10.83% beat First Busey's return on equity.

Company Net Margins Return on Equity Return on Assets
First Busey21.00% 10.48% 1.40%
Great Southern Bancorp 20.72%10.83%1.22%

First Busey has a beta of 0.72, indicating that its stock price is 28% less volatile than the broader market. Comparatively, Great Southern Bancorp has a beta of 0.49, indicating that its stock price is 51% less volatile than the broader market.

56.5% of First Busey shares are owned by institutional investors. Comparatively, 41.7% of Great Southern Bancorp shares are owned by institutional investors. 3.8% of First Busey shares are owned by insiders. Comparatively, 29.8% of Great Southern Bancorp shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

First Busey pays an annual dividend of $1.04 per share and has a dividend yield of 3.4%. Great Southern Bancorp pays an annual dividend of $1.72 per share and has a dividend yield of 2.2%. First Busey pays out 43.0% of its earnings in the form of a dividend. Great Southern Bancorp pays out 28.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Busey has increased its dividend for 10 consecutive years. First Busey is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

First Busey beats Great Southern Bancorp on 14 of the 20 factors compared between the two stocks.

How does Great Southern Bancorp compare to Community Trust Bancorp?

Great Southern Bancorp (NASDAQ:GSBC) and Community Trust Bancorp (NASDAQ:CTBI) are both small-cap finance companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, risk, profitability, dividends, earnings, analyst recommendations and media sentiment.

In the previous week, Community Trust Bancorp had 3 more articles in the media than Great Southern Bancorp. MarketBeat recorded 3 mentions for Community Trust Bancorp and 0 mentions for Great Southern Bancorp. Community Trust Bancorp's average media sentiment score of 0.72 beat Great Southern Bancorp's score of 0.00 indicating that Community Trust Bancorp is being referred to more favorably in the news media.

Company Overall Sentiment
Great Southern Bancorp Neutral
Community Trust Bancorp Positive

Great Southern Bancorp has a beta of 0.49, meaning that its share price is 51% less volatile than the broader market. Comparatively, Community Trust Bancorp has a beta of 0.53, meaning that its share price is 47% less volatile than the broader market.

Community Trust Bancorp has a net margin of 25.55% compared to Great Southern Bancorp's net margin of 20.72%. Community Trust Bancorp's return on equity of 12.52% beat Great Southern Bancorp's return on equity.

Company Net Margins Return on Equity Return on Assets
Great Southern Bancorp20.72% 10.83% 1.22%
Community Trust Bancorp 25.55%12.52%1.60%

Community Trust Bancorp has higher revenue and earnings than Great Southern Bancorp. Community Trust Bancorp is trading at a lower price-to-earnings ratio than Great Southern Bancorp, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Great Southern Bancorp$342.78M2.50$70.97M$6.0213.04
Community Trust Bancorp$409.34M3.38$98.06M$5.9712.75

41.7% of Great Southern Bancorp shares are held by institutional investors. Comparatively, 60.2% of Community Trust Bancorp shares are held by institutional investors. 29.8% of Great Southern Bancorp shares are held by company insiders. Comparatively, 2.6% of Community Trust Bancorp shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Great Southern Bancorp pays an annual dividend of $1.72 per share and has a dividend yield of 2.2%. Community Trust Bancorp pays an annual dividend of $2.12 per share and has a dividend yield of 2.8%. Great Southern Bancorp pays out 28.6% of its earnings in the form of a dividend. Community Trust Bancorp pays out 35.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Community Trust Bancorp has raised its dividend for 44 consecutive years. Community Trust Bancorp is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Great Southern Bancorp currently has a consensus target price of $74.00, indicating a potential downside of 5.77%. Community Trust Bancorp has a consensus target price of $81.50, indicating a potential upside of 7.08%. Given Community Trust Bancorp's stronger consensus rating and higher probable upside, analysts clearly believe Community Trust Bancorp is more favorable than Great Southern Bancorp.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Great Southern Bancorp
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
Community Trust Bancorp
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.75

Summary

Community Trust Bancorp beats Great Southern Bancorp on 15 of the 19 factors compared between the two stocks.

How does Great Southern Bancorp compare to First Community Bancshares?

Great Southern Bancorp (NASDAQ:GSBC) and First Community Bancshares (NASDAQ:FCBC) are both small-cap finance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, media sentiment, valuation, institutional ownership, earnings, dividends, analyst recommendations and profitability.

Great Southern Bancorp has a beta of 0.49, meaning that its share price is 51% less volatile than the broader market. Comparatively, First Community Bancshares has a beta of 0.48, meaning that its share price is 52% less volatile than the broader market.

Great Southern Bancorp pays an annual dividend of $1.72 per share and has a dividend yield of 2.2%. First Community Bancshares pays an annual dividend of $1.32 per share and has a dividend yield of 2.7%. Great Southern Bancorp pays out 28.6% of its earnings in the form of a dividend. First Community Bancshares pays out 41.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Community Bancshares has raised its dividend for 13 consecutive years. First Community Bancshares is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

41.7% of Great Southern Bancorp shares are held by institutional investors. Comparatively, 35.0% of First Community Bancshares shares are held by institutional investors. 29.8% of Great Southern Bancorp shares are held by company insiders. Comparatively, 3.7% of First Community Bancshares shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

In the previous week, First Community Bancshares had 1 more articles in the media than Great Southern Bancorp. MarketBeat recorded 1 mentions for First Community Bancshares and 0 mentions for Great Southern Bancorp. Great Southern Bancorp's average media sentiment score of 0.00 equaled First Community Bancshares'average media sentiment score.

Company Overall Sentiment
Great Southern Bancorp Neutral
First Community Bancshares Neutral

First Community Bancshares has a net margin of 28.84% compared to Great Southern Bancorp's net margin of 20.72%. Great Southern Bancorp's return on equity of 10.83% beat First Community Bancshares' return on equity.

Company Net Margins Return on Equity Return on Assets
Great Southern Bancorp20.72% 10.83% 1.22%
First Community Bancshares 28.84%10.67%1.61%

Great Southern Bancorp currently has a consensus price target of $74.00, suggesting a potential downside of 5.77%. Given Great Southern Bancorp's higher possible upside, research analysts plainly believe Great Southern Bancorp is more favorable than First Community Bancshares.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Great Southern Bancorp
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
First Community Bancshares
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33

Great Southern Bancorp has higher revenue and earnings than First Community Bancshares. Great Southern Bancorp is trading at a lower price-to-earnings ratio than First Community Bancshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Great Southern Bancorp$342.78M2.50$70.97M$6.0213.04
First Community Bancshares$185.42M4.95$48.79M$3.1715.32

Summary

Great Southern Bancorp beats First Community Bancshares on 9 of the 16 factors compared between the two stocks.

How does Great Southern Bancorp compare to First Financial Bancorp.?

Great Southern Bancorp (NASDAQ:GSBC) and First Financial Bancorp. (NASDAQ:FFBC) are both finance companies, but which is the superior stock? We will contrast the two businesses based on the strength of their dividends, institutional ownership, earnings, valuation, media sentiment, profitability, analyst recommendations and risk.

First Financial Bancorp. has a net margin of 20.77% compared to Great Southern Bancorp's net margin of 20.72%. First Financial Bancorp.'s return on equity of 11.13% beat Great Southern Bancorp's return on equity.

Company Net Margins Return on Equity Return on Assets
Great Southern Bancorp20.72% 10.83% 1.22%
First Financial Bancorp. 20.77%11.13%1.49%

Great Southern Bancorp has a beta of 0.49, meaning that its share price is 51% less volatile than the broader market. Comparatively, First Financial Bancorp. has a beta of 0.92, meaning that its share price is 8% less volatile than the broader market.

First Financial Bancorp. has higher revenue and earnings than Great Southern Bancorp. First Financial Bancorp. is trading at a lower price-to-earnings ratio than Great Southern Bancorp, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Great Southern Bancorp$342.78M2.50$70.97M$6.0213.04
First Financial Bancorp.$996.38M3.47$255.60M$2.8311.63

Great Southern Bancorp pays an annual dividend of $1.72 per share and has a dividend yield of 2.2%. First Financial Bancorp. pays an annual dividend of $1.04 per share and has a dividend yield of 3.2%. Great Southern Bancorp pays out 28.6% of its earnings in the form of a dividend. First Financial Bancorp. pays out 36.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Financial Bancorp. has increased its dividend for 1 consecutive years. First Financial Bancorp. is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Great Southern Bancorp currently has a consensus target price of $74.00, indicating a potential downside of 5.77%. First Financial Bancorp. has a consensus target price of $33.67, indicating a potential upside of 2.30%. Given First Financial Bancorp.'s stronger consensus rating and higher possible upside, analysts plainly believe First Financial Bancorp. is more favorable than Great Southern Bancorp.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Great Southern Bancorp
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
First Financial Bancorp.
0 Sell rating(s)
4 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.50

In the previous week, First Financial Bancorp. had 2 more articles in the media than Great Southern Bancorp. MarketBeat recorded 2 mentions for First Financial Bancorp. and 0 mentions for Great Southern Bancorp. First Financial Bancorp.'s average media sentiment score of 1.77 beat Great Southern Bancorp's score of 0.00 indicating that First Financial Bancorp. is being referred to more favorably in the news media.

Company Overall Sentiment
Great Southern Bancorp Neutral
First Financial Bancorp. Very Positive

41.7% of Great Southern Bancorp shares are owned by institutional investors. Comparatively, 77.2% of First Financial Bancorp. shares are owned by institutional investors. 29.8% of Great Southern Bancorp shares are owned by insiders. Comparatively, 1.1% of First Financial Bancorp. shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

First Financial Bancorp. beats Great Southern Bancorp on 15 of the 19 factors compared between the two stocks.

How does Great Southern Bancorp compare to Mercantile Bank?

Great Southern Bancorp (NASDAQ:GSBC) and Mercantile Bank (NASDAQ:MBWM) are both small-cap finance companies, but which is the better investment? We will compare the two companies based on the strength of their dividends, institutional ownership, valuation, risk, analyst recommendations, media sentiment, earnings and profitability.

Great Southern Bancorp has a beta of 0.49, meaning that its share price is 51% less volatile than the broader market. Comparatively, Mercantile Bank has a beta of 0.79, meaning that its share price is 21% less volatile than the broader market.

Mercantile Bank has a net margin of 24.75% compared to Great Southern Bancorp's net margin of 20.72%. Mercantile Bank's return on equity of 13.66% beat Great Southern Bancorp's return on equity.

Company Net Margins Return on Equity Return on Assets
Great Southern Bancorp20.72% 10.83% 1.22%
Mercantile Bank 24.75%13.66%1.46%

Great Southern Bancorp pays an annual dividend of $1.72 per share and has a dividend yield of 2.2%. Mercantile Bank pays an annual dividend of $1.56 per share and has a dividend yield of 2.6%. Great Southern Bancorp pays out 28.6% of its earnings in the form of a dividend. Mercantile Bank pays out 27.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Mercantile Bank has raised its dividend for 14 consecutive years. Mercantile Bank is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Great Southern Bancorp currently has a consensus price target of $74.00, suggesting a potential downside of 5.77%. Mercantile Bank has a consensus price target of $60.40, suggesting a potential upside of 1.39%. Given Mercantile Bank's stronger consensus rating and higher probable upside, analysts plainly believe Mercantile Bank is more favorable than Great Southern Bancorp.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Great Southern Bancorp
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
Mercantile Bank
0 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.43

Mercantile Bank has higher revenue and earnings than Great Southern Bancorp. Mercantile Bank is trading at a lower price-to-earnings ratio than Great Southern Bancorp, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Great Southern Bancorp$342.78M2.50$70.97M$6.0213.04
Mercantile Bank$371.80M2.77$88.75M$5.6810.49

41.7% of Great Southern Bancorp shares are owned by institutional investors. Comparatively, 58.6% of Mercantile Bank shares are owned by institutional investors. 29.8% of Great Southern Bancorp shares are owned by insiders. Comparatively, 2.5% of Mercantile Bank shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

In the previous week, Mercantile Bank had 3 more articles in the media than Great Southern Bancorp. MarketBeat recorded 3 mentions for Mercantile Bank and 0 mentions for Great Southern Bancorp. Mercantile Bank's average media sentiment score of 1.10 beat Great Southern Bancorp's score of 0.00 indicating that Mercantile Bank is being referred to more favorably in the news media.

Company Overall Sentiment
Great Southern Bancorp Neutral
Mercantile Bank Positive

Summary

Mercantile Bank beats Great Southern Bancorp on 16 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GSBC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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GSBC vs. The Competition

MetricGreat Southern BancorpBanks IndustryFinance SectorNASDAQ Exchange
Market Cap$870.93M$23.58B$13.95B$12.86B
Dividend Yield2.15%3.16%5.88%10.54%
P/E Ratio13.0427.5529.2324.24
Price / Sales2.509.26518.89101.15
Price / Cash13.4216.2137.4352.73
Price / Book1.331.342.156.25
Net Income$70.97M$2.58B$1.31B$348.04M
7 Day Performance-3.62%-1.32%-0.73%-0.15%
1 Month Performance0.50%1.84%1.29%2.68%
1 Year Performance30.15%24.84%11.51%21.01%

Great Southern Bancorp Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
GSBC
Great Southern Bancorp
1.5409 of 5 stars
$78.53
-1.7%
$74.00
-5.8%
+31.0%$870.93M$342.78M13.041,075
BUSE
First Busey
4.5522 of 5 stars
$31.08
+0.8%
$32.00
+3.0%
+30.4%$2.55B$1.04B12.841,948
CTBI
Community Trust Bancorp
3.7387 of 5 stars
$78.09
+0.8%
$81.50
+4.4%
+35.7%$1.41B$409.34M13.08980
FCBC
First Community Bancshares
2.1125 of 5 stars
$48.56
+1.7%
N/A+34.2%$902.78M$185.42M15.32630
FFBC
First Financial Bancorp.
3.1667 of 5 stars
$34.00
+1.2%
$33.67
-1.0%
+31.0%$3.53B$1.26B12.012,199

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This page (NASDAQ:GSBC) was last updated on 8/20/2026 by MarketBeat.com Staff.
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