Great Southern Bancorp (GSBC) Competitors

First Busey (NASDAQ:BUSE) and Great Southern Bancorp (NASDAQ:GSBC) are both finance companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, dividends, risk, analyst recommendations, profitability, valuation and earnings.

Which has stronger valuation & earnings, BUSE or GSBC?

First Busey has higher revenue and earnings than Great Southern Bancorp. Great Southern Bancorp is trading at a lower price-to-earnings ratio than First Busey, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
First Busey	$663.36M	3.16	$113.69M	$1.12	21.03
Great Southern Bancorp	$355.26M	1.99	$61.81M	$5.87	10.62

Does the media favor BUSE or GSBC?

In the previous week, First Busey had 2 more articles in the media than Great Southern Bancorp. MarketBeat recorded 3 mentions for First Busey and 1 mentions for Great Southern Bancorp. Great Southern Bancorp's average media sentiment score of 1.67 beat First Busey's score of 0.03 indicating that Great Southern Bancorp is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
First Busey	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral
Great Southern Bancorp	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Do institutionals and insiders believe in BUSE or GSBC?

56.5% of First Busey shares are held by institutional investors. Comparatively, 41.7% of Great Southern Bancorp shares are held by institutional investors. 3.9% of First Busey shares are held by company insiders. Comparatively, 27.9% of Great Southern Bancorp shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Is BUSE or GSBC a better dividend stock?

First Busey pays an annual dividend of $1.00 per share and has a dividend yield of 4.2%. Great Southern Bancorp pays an annual dividend of $1.72 per share and has a dividend yield of 2.8%. First Busey pays out 89.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Great Southern Bancorp pays out 29.3% of its earnings in the form of a dividend. First Busey has increased its dividend for 10 consecutive years. First Busey is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Which has more risk and volatility, BUSE or GSBC?

First Busey has a beta of 0.77, meaning that its share price is 23% less volatile than the S&P 500. Comparatively, Great Southern Bancorp has a beta of 0.55, meaning that its share price is 45% less volatile than the S&P 500.

Do analysts rate BUSE or GSBC?

First Busey presently has a consensus price target of $27.33, indicating a potential upside of 16.07%. Great Southern Bancorp has a consensus price target of $60.50, indicating a potential downside of 2.98%. Given First Busey's stronger consensus rating and higher probable upside, analysts plainly believe First Busey is more favorable than Great Southern Bancorp.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
First Busey	0 Sell rating(s)	4 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.43
Great Southern Bancorp	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

Is BUSE or GSBC more profitable?

Great Southern Bancorp has a net margin of 19.18% compared to First Busey's net margin of 9.48%. Great Southern Bancorp's return on equity of 11.17% beat First Busey's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
First Busey	9.48%	8.76%	1.04%
Great Southern Bancorp	19.18%	11.17%	1.15%

Summary

First Busey beats Great Southern Bancorp on 12 of the 19 factors compared between the two stocks.