Great Southern Bancorp (GSBC) Competitors $61.97 -0.70 (-1.12%) Closing price 09/16/2025 04:00 PM EasternExtended Trading$61.97 0.00 (0.00%) As of 09/16/2025 04:10 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock GSBC vs. BUSE, CTBI, FCBC, FFBC, MBWM, STBA, THFF, PFS, PRK, and TMPShould you be buying Great Southern Bancorp stock or one of its competitors? The main competitors of Great Southern Bancorp include First Busey (BUSE), Community Trust Bancorp (CTBI), First Community Bancshares (FCBC), First Financial Bancorp. (FFBC), Mercantile Bank (MBWM), S&T Bancorp (STBA), First Financial Corporation Indiana (THFF), Provident Financial Services (PFS), Park National (PRK), and Tompkins Financial (TMP). These companies are all part of the "finance" sector. Great Southern Bancorp vs. Its Competitors First Busey Community Trust Bancorp First Community Bancshares First Financial Bancorp. Mercantile Bank S&T Bancorp First Financial Corporation Indiana Provident Financial Services Park National Tompkins Financial First Busey (NASDAQ:BUSE) and Great Southern Bancorp (NASDAQ:GSBC) are both finance companies, but which is the better business? We will compare the two companies based on the strength of their risk, valuation, analyst recommendations, institutional ownership, profitability, media sentiment, dividends and earnings. Do institutionals and insiders believe in BUSE or GSBC? 56.5% of First Busey shares are owned by institutional investors. Comparatively, 41.7% of Great Southern Bancorp shares are owned by institutional investors. 3.9% of First Busey shares are owned by insiders. Comparatively, 27.9% of Great Southern Bancorp shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth. Is BUSE or GSBC more profitable? Great Southern Bancorp has a net margin of 19.18% compared to First Busey's net margin of 9.48%. Great Southern Bancorp's return on equity of 11.17% beat First Busey's return on equity.Company Net Margins Return on Equity Return on Assets First Busey9.48% 8.76% 1.04% Great Southern Bancorp 19.18%11.17%1.15% Is BUSE or GSBC a better dividend stock? First Busey pays an annual dividend of $1.00 per share and has a dividend yield of 4.1%. Great Southern Bancorp pays an annual dividend of $1.60 per share and has a dividend yield of 2.6%. First Busey pays out 89.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Great Southern Bancorp pays out 27.3% of its earnings in the form of a dividend. First Busey has raised its dividend for 10 consecutive years. First Busey is clearly the better dividend stock, given its higher yield and longer track record of dividend growth. Which has stronger earnings & valuation, BUSE or GSBC? First Busey has higher revenue and earnings than Great Southern Bancorp. Great Southern Bancorp is trading at a lower price-to-earnings ratio than First Busey, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioFirst Busey$663.36M3.27$113.69M$1.1221.72Great Southern Bancorp$355.26M1.98$61.81M$5.8710.56 Does the media refer more to BUSE or GSBC? In the previous week, First Busey had 4 more articles in the media than Great Southern Bancorp. MarketBeat recorded 6 mentions for First Busey and 2 mentions for Great Southern Bancorp. First Busey's average media sentiment score of 1.82 beat Great Southern Bancorp's score of 1.56 indicating that First Busey is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment First Busey 4 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Great Southern Bancorp 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Which has more risk and volatility, BUSE or GSBC? First Busey has a beta of 0.82, meaning that its stock price is 18% less volatile than the S&P 500. Comparatively, Great Southern Bancorp has a beta of 0.57, meaning that its stock price is 43% less volatile than the S&P 500. Do analysts prefer BUSE or GSBC? First Busey currently has a consensus target price of $27.33, indicating a potential upside of 12.34%. Great Southern Bancorp has a consensus target price of $60.50, indicating a potential downside of 2.37%. Given First Busey's stronger consensus rating and higher probable upside, equities research analysts clearly believe First Busey is more favorable than Great Southern Bancorp.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score First Busey 0 Sell rating(s) 3 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.50Great Southern Bancorp 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 SummaryFirst Busey beats Great Southern Bancorp on 13 of the 19 factors compared between the two stocks. Get Great Southern Bancorp News Delivered to You Automatically Sign up to receive the latest news and ratings for GSBC and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding GSBC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart GSBC vs. The Competition Export to ExcelMetricGreat Southern BancorpFIN IndustryFinance SectorNASDAQ ExchangeMarket Cap$709.95M$645.61M$12.71B$10.31BDividend Yield2.55%3.24%5.42%4.63%P/E Ratio10.5610.42244.7426.51Price / Sales1.981.7830.88123.58Price / Cash12.9716.1022.2260.46Price / Book1.211.032.316.29Net Income$61.81M$36.72M$1.01B$270.51M7 Day Performance-1.76%-0.40%0.41%1.95%1 Month Performance4.73%4.09%3.00%6.33%1 Year Performance5.30%9.15%541.39%25.62% Great Southern Bancorp Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)GSBCGreat Southern Bancorp2.3558 of 5 stars$61.97-1.1%$60.50-2.4%+6.1%$709.95M$355.26M10.561,108Positive NewsBUSEFirst Busey4.9467 of 5 stars$24.91+0.9%$27.33+9.7%-8.5%$2.20B$663.36M22.241,548Positive NewsCTBICommunity Trust Bancorp4.4707 of 5 stars$58.09-0.5%$64.50+11.0%+12.9%$1.06B$264.82M11.44980Positive NewsFCBCFirst Community Bancshares2.8932 of 5 stars$37.83+0.7%N/A-16.1%$687.91M$185.53M13.86630Positive NewsFFBCFirst Financial Bancorp.4.6163 of 5 stars$26.34-0.2%$29.40+11.6%+0.2%$2.53B$1.62B10.542,090Positive NewsShort Interest ↑MBWMMercantile Bank4.196 of 5 stars$48.56-0.2%$55.25+13.8%+5.3%$790.98M$361.89M9.63670Positive NewsSTBAS&T Bancorp3.7342 of 5 stars$39.38-0.5%$42.00+6.7%-11.5%$1.52B$384.51M11.551,206Positive NewsTHFFFirst Financial Corporation Indiana3.0357 of 5 stars$58.68+0.1%$57.67-1.7%+28.7%$694.76M$245.75M11.22880News CoveragePositive NewsPFSProvident Financial Services3.976 of 5 stars$19.88-0.6%$22.70+14.2%+5.7%$2.61B$1.14B11.231,801Positive NewsPRKPark National2.3901 of 5 stars$171.31-0.5%$177.75+3.8%-4.7%$2.75B$543.45M18.401,790Trending NewsTMPTompkins Financial3.4775 of 5 stars$69.76-0.2%$69.00-1.1%N/A$1.01B$435.70M12.591,011Positive News Related Companies and Tools Related Companies First Busey Competitors Community Trust Bancorp Competitors First Community Bancshares Competitors First Financial Bancorp. Competitors Mercantile Bank Competitors S&T Bancorp Competitors First Financial Corporation Indiana Competitors Provident Financial Services Competitors Park National Competitors Tompkins Financial Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:GSBC) was last updated on 9/17/2025 by MarketBeat.com Staff From Our PartnersHe Called Nvidia at $1.10. Now, He Says THIS Stock Will…The original Magnificent Seven returned 16,894%—turning $7K into $1.18 million. 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