9F (JFU) Competitors $4.46 -0.07 (-1.55%) Closing price 10/16/2025 03:52 PM EasternExtended Trading$4.05 -0.41 (-9.17%) As of 10/16/2025 07:53 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsSEC FilingsShort InterestTrendsBuy This Stock JFU vs. SNFCA, VABK, LCNB, CBNA, BPRN, HWBK, SWKH, FRAF, BTM, and OPBKShould you be buying 9F stock or one of its competitors? The main competitors of 9F include Security National Financial (SNFCA), Virginia National Bankshares (VABK), LCNB (LCNB), Chain Bridge Bancorp (CBNA), Princeton Bancorp (BPRN), Hawthorn Bancshares (HWBK), SWK (SWKH), Franklin Financial Services (FRAF), Bitcoin Depot (BTM), and OP Bancorp (OPBK). These companies are all part of the "banking" industry. 9F vs. Its Competitors Security National Financial Virginia National Bankshares LCNB Chain Bridge Bancorp Princeton Bancorp Hawthorn Bancshares SWK Franklin Financial Services Bitcoin Depot OP Bancorp Security National Financial (NASDAQ:SNFCA) and 9F (NASDAQ:JFU) are both small-cap finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, media sentiment, dividends, institutional ownership, risk, valuation, analyst recommendations and earnings. Do insiders & institutionals hold more shares of SNFCA or JFU? 45.6% of Security National Financial shares are owned by institutional investors. 13.0% of Security National Financial shares are owned by insiders. Comparatively, 53.9% of 9F shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term. Is SNFCA or JFU more profitable? Security National Financial has a net margin of 6.66% compared to 9F's net margin of 0.00%. Security National Financial's return on equity of 6.53% beat 9F's return on equity.Company Net Margins Return on Equity Return on Assets Security National Financial6.66% 6.53% 1.50% 9F N/A N/A N/A Which has more volatility and risk, SNFCA or JFU? Security National Financial has a beta of 0.86, meaning that its share price is 14% less volatile than the S&P 500. Comparatively, 9F has a beta of 1.08, meaning that its share price is 8% more volatile than the S&P 500. Do analysts prefer SNFCA or JFU? Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Security National Financial 0 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.009F 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 Which has stronger valuation and earnings, SNFCA or JFU? Security National Financial has higher revenue and earnings than 9F. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioSecurity National Financial$334.52M0.63$26.54M$0.899.079F$42.47M1.24$6.85MN/AN/A Does the media refer more to SNFCA or JFU? In the previous week, 9F had 2 more articles in the media than Security National Financial. MarketBeat recorded 2 mentions for 9F and 0 mentions for Security National Financial. Security National Financial's average media sentiment score of 1.35 beat 9F's score of 0.83 indicating that Security National Financial is being referred to more favorably in the media. Company Overall Sentiment Security National Financial Positive 9F Positive SummarySecurity National Financial beats 9F on 8 of the 12 factors compared between the two stocks. Get 9F News Delivered to You Automatically Sign up to receive the latest news and ratings for JFU and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. Media Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart JFU vs. The Competition Export to ExcelMetric9FFIN IndustryFinance SectorNASDAQ ExchangeMarket Cap$53.33M$8.02B$12.65B$10.55BDividend YieldN/A4.88%5.55%4.78%P/E RatioN/A16.0832.6827.19Price / Sales1.246.3029.88132.96Price / Cash6.1631.5022.7962.13Price / Book0.102.682.236.65Net Income$6.85M$310.95M$1.02B$276.79M7 Day Performance-11.33%-0.10%0.11%1.75%1 Month Performance67.04%0.10%-1.64%5.15%1 Year Performance142.39%18.62%533.61%36.96% 9F Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)JFU9F1.5651 of 5 stars$4.46-1.5%N/A+132.3%$53.33M$42.47M0.00740Analyst ForecastGap DownSNFCASecurity National Financial1.9876 of 5 stars$8.21+1.2%N/A-16.1%$213.04M$334.52M9.231,421Positive NewsVABKVirginia National Bankshares1.7694 of 5 stars$39.41+1.1%N/A-7.3%$212.12M$83.52M11.89170LCNBLCNB3.2414 of 5 stars$14.80+0.8%$16.25+9.8%-5.2%$209.79M$125.42M9.93310Upcoming EarningsCBNAChain Bridge Bancorp3.0186 of 5 stars$31.74-0.3%$30.67-3.4%+46.5%$208.18M$56.65M8.4084News CoverageBPRNPrinceton Bancorp4.3615 of 5 stars$30.68+0.9%$37.50+22.2%-20.3%$207.09M$131.10M28.67180HWBKHawthorn Bancshares1.1733 of 5 stars$29.64-0.1%N/A+22.1%$204.78M$109.67M9.98310SWKHSWK1.6669 of 5 stars$16.59-0.4%$18.00+8.5%-2.7%$201.57M$44.99M11.6840FRAFFranklin Financial Services2.1523 of 5 stars$44.91+0.3%N/A+44.3%$201.17M$115.13M13.77280BTMBitcoin Depot3.3284 of 5 stars$2.93+3.0%$5.83+99.4%+68.0%$199.13M$573.70M29.25107Gap DownOPBKOP Bancorp3.3742 of 5 stars$13.40+0.3%$15.50+15.7%+1.4%$199.01M$154.05M9.03190News CoverageUpcoming Earnings Related Companies and Tools Related Companies SNFCA Competitors VABK Competitors LCNB Competitors CBNA Competitors BPRN Competitors HWBK Competitors SWKH Competitors FRAF Competitors BTM Competitors OPBK Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:JFU) was last updated on 10/17/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredCapital Gains Tax Strategies for SeniorsCapital gains taxes can take a bite out of your retirement income—unless you have a smart strategy. 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