ODDITY Tech (ODD) Competitors $51.09 +0.71 (+1.41%) Closing price 04:00 PM EasternExtended Trading$50.30 -0.79 (-1.54%) As of 06:37 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock ODD vs. ELF, COTY, IMAX, MBC, LVWR, FOXF, EPC, OLPX, YSG, and ETDShould you be buying ODDITY Tech stock or one of its competitors? The main competitors of ODDITY Tech include e.l.f. Beauty (ELF), Coty (COTY), IMAX (IMAX), MasterBrand (MBC), LiveWire Group (LVWR), Fox Factory (FOXF), Edgewell Personal Care (EPC), Olaplex (OLPX), Yatsen (YSG), and Ethan Allen Interiors (ETD). These companies are all part of the "consumer goods" industry. ODDITY Tech vs. Its Competitors e.l.f. Beauty Coty IMAX MasterBrand LiveWire Group Fox Factory Edgewell Personal Care Olaplex Yatsen Ethan Allen Interiors ODDITY Tech (NASDAQ:ODD) and e.l.f. Beauty (NYSE:ELF) are both mid-cap consumer goods companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, dividends, analyst recommendations, institutional ownership, valuation, risk, earnings and media sentiment. Which has better valuation and earnings, ODD or ELF? e.l.f. Beauty has higher revenue and earnings than ODDITY Tech. ODDITY Tech is trading at a lower price-to-earnings ratio than e.l.f. Beauty, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioODDITY Tech$751.85M3.79$101.49M$1.8028.38e.l.f. Beauty$1.34B5.88$112.09M$1.7078.26 Is ODD or ELF more profitable? ODDITY Tech has a net margin of 14.65% compared to e.l.f. Beauty's net margin of 7.29%. ODDITY Tech's return on equity of 32.17% beat e.l.f. Beauty's return on equity.Company Net Margins Return on Equity Return on Assets ODDITY Tech14.65% 32.17% 16.52% e.l.f. Beauty 7.29%16.36%9.89% Which has more risk & volatility, ODD or ELF? ODDITY Tech has a beta of 3.21, meaning that its share price is 221% more volatile than the S&P 500. Comparatively, e.l.f. Beauty has a beta of 1.57, meaning that its share price is 57% more volatile than the S&P 500. Does the media prefer ODD or ELF? In the previous week, e.l.f. Beauty had 3 more articles in the media than ODDITY Tech. MarketBeat recorded 17 mentions for e.l.f. Beauty and 14 mentions for ODDITY Tech. e.l.f. Beauty's average media sentiment score of 1.45 beat ODDITY Tech's score of 0.24 indicating that e.l.f. Beauty is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment ODDITY Tech 3 Very Positive mention(s) 3 Positive mention(s) 2 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Neutral e.l.f. Beauty 13 Very Positive mention(s) 2 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do analysts prefer ODD or ELF? ODDITY Tech presently has a consensus target price of $73.90, indicating a potential upside of 44.65%. e.l.f. Beauty has a consensus target price of $142.07, indicating a potential upside of 6.79%. Given ODDITY Tech's higher probable upside, equities research analysts plainly believe ODDITY Tech is more favorable than e.l.f. Beauty.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score ODDITY Tech 1 Sell rating(s) 4 Hold rating(s) 7 Buy rating(s) 0 Strong Buy rating(s) 2.50e.l.f. Beauty 0 Sell rating(s) 4 Hold rating(s) 10 Buy rating(s) 2 Strong Buy rating(s) 2.88 Do insiders and institutionals believe in ODD or ELF? 35.9% of ODDITY Tech shares are held by institutional investors. Comparatively, 92.4% of e.l.f. Beauty shares are held by institutional investors. 3.9% of e.l.f. Beauty shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth. Summarye.l.f. Beauty beats ODDITY Tech on 11 of the 17 factors compared between the two stocks. Get ODDITY Tech News Delivered to You Automatically Sign up to receive the latest news and ratings for ODD and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding ODD and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart ODD vs. The Competition Export to ExcelMetricODDITY TechINTERNET SOFTWARE IndustryComputer SectorNASDAQ ExchangeMarket Cap$2.85B$19.72B$32.50B$10.44BDividend YieldN/A3.60%3.20%4.79%P/E Ratio28.3875.09494.8227.07Price / Sales3.79134.611,639.75190.17Price / Cash26.5083.1234.3030.17Price / Book10.109.667.656.69Net Income$101.49M$356.34M$819.71M$276.03M7 Day Performance-14.39%-3.08%-0.63%-1.13%1 Month Performance-18.67%2.70%6.94%6.49%1 Year Performance25.34%98.03%24,211.04%34.41% ODDITY Tech Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)ODDODDITY Tech2.651 of 5 stars$51.09+1.4%$73.90+44.6%+23.6%$2.85B$751.85M28.38342ELFe.l.f. Beauty4.0323 of 5 stars$138.32+2.8%$134.60-2.7%+17.9%$7.98B$1.34B81.37300Positive NewsAnalyst ForecastGap UpCOTYCoty4.4907 of 5 stars$4.04+0.7%$6.06+50.1%-54.4%$3.50B$5.89B-9.1811,636IMAXIMAX3.8112 of 5 stars$33.38-0.9%$33.70+1.0%+43.8%$1.81B$352.21M55.63780Analyst ForecastMBCMasterBrand1.7103 of 5 stars$13.06-1.7%$15.00+14.9%-28.7%$1.68B$2.70B18.1413,000LVWRLiveWire Group0.0567 of 5 stars$4.94-7.0%N/A-27.4%$1.08B$26.63M-12.35220FOXFFox Factory3.281 of 5 stars$24.11-5.8%$33.50+38.9%-44.9%$1.07B$1.39B-3.994,100EPCEdgewell Personal Care4.3123 of 5 stars$19.98-2.3%$28.29+41.6%-43.6%$949.72M$2.20B14.806,700Positive NewsOLPXOlaplex3.5353 of 5 stars$1.28-1.5%$1.88+46.5%-48.9%$867.21M$422.67M32.50170YSGYatsen0.7595 of 5 stars$8.23-0.1%N/A+89.1%$773.31M$464.90M-10.831,350Gap UpETDEthan Allen Interiors3.5426 of 5 stars$28.14-2.7%$30.00+6.6%-9.4%$735.91M$614.65M14.003,211 Related Companies and Tools Related Companies e.l.f. Beauty Alternatives Coty Alternatives IMAX Alternatives MasterBrand Alternatives LiveWire Group Alternatives Fox Factory Alternatives Edgewell Personal Care Alternatives Olaplex Alternatives Yatsen Alternatives Ethan Allen Interiors Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:ODD) was last updated on 10/13/2025 by MarketBeat.com Staff From Our PartnersURGENT: The Market's 3 Red Flags Are FlashingHere’s the uncomfortable truth: The smartest investors in the world are already preparing for a crash befor...StockEarnings | SponsoredINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | Sponsored2013 miner reveals his trading systemWhile everyone else is gambling on meme coins or chasing the next "100x moonshot," our members are systematica...Crypto Swap Profits | SponsoredClaim Your Share of $5.39 BILLION in AI Equity ChecksThe U.S. government just took advantage of Public Law 81-774 to crack down on AI companies... 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