Smithfield Foods (SFD) Competitors

Smithfield Foods (NASDAQ:SFD) and Kellanova (NYSE:K) are both consumer staples companies, but which is the superior stock? We will contrast the two businesses based on the strength of their profitability, institutional ownership, risk, valuation, analyst recommendations, media sentiment, community ranking, dividends and earnings.

Does the media refer more to SFD or K?

In the previous week, Kellanova had 20 more articles in the media than Smithfield Foods. MarketBeat recorded 39 mentions for Kellanova and 19 mentions for Smithfield Foods. Kellanova's average media sentiment score of 0.94 beat Smithfield Foods' score of 0.79 indicating that Kellanova is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Smithfield Foods	4 Very Positive mention(s)	3 Positive mention(s)	8 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Kellanova	17 Very Positive mention(s)	2 Positive mention(s)	13 Neutral mention(s)	3 Negative mention(s)	1 Very Negative mention(s)	Positive

Which has stronger earnings & valuation, SFD or K?

Kellanova has lower revenue, but higher earnings than Smithfield Foods. Smithfield Foods is trading at a lower price-to-earnings ratio than Kellanova, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Smithfield Foods	$14.14B	0.61	$892.37M	$2.27	9.69
Kellanova	$12.75B	2.24	$1.34B	$3.87	21.38

Is SFD or K more profitable?

Kellanova has a net margin of 10.53% compared to Smithfield Foods' net margin of 0.00%. Kellanova's return on equity of 37.25% beat Smithfield Foods' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Smithfield Foods	N/A	N/A	N/A
Kellanova	10.53%	37.25%	8.62%

Is SFD or K a better dividend stock?

Smithfield Foods pays an annual dividend of $1.00 per share and has a dividend yield of 4.5%. Kellanova pays an annual dividend of $2.28 per share and has a dividend yield of 2.8%. Smithfield Foods pays out 44.1% of its earnings in the form of a dividend. Kellanova pays out 58.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Smithfield Foods is clearly the better dividend stock, given its higher yield and lower payout ratio.

Do analysts prefer SFD or K?

Smithfield Foods presently has a consensus target price of $27.86, indicating a potential upside of 26.62%. Kellanova has a consensus target price of $77.96, indicating a potential downside of 5.76%. Given Smithfield Foods' stronger consensus rating and higher probable upside, analysts clearly believe Smithfield Foods is more favorable than Kellanova.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Smithfield Foods	0 Sell rating(s)	1 Hold rating(s)	7 Buy rating(s)	1 Strong Buy rating(s)	3.00
Kellanova	0 Sell rating(s)	13 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.07

Does the MarketBeat Community prefer SFD or K?

Kellanova received 337 more outperform votes than Smithfield Foods when rated by MarketBeat users. However, 61.44% of users gave Smithfield Foods an outperform vote while only 49.95% of users gave Kellanova an outperform vote.

Company	Underperform	Outperform
Smithfield Foods	Outperform Votes 196 61.44%	Underperform Votes 123 38.56%
Kellanova	Outperform Votes 533 49.95%	Underperform Votes 534 50.05%

Do insiders and institutionals believe in SFD or K?

83.9% of Kellanova shares are held by institutional investors. 1.8% of Smithfield Foods shares are held by insiders. Comparatively, 1.8% of Kellanova shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Summary

Kellanova beats Smithfield Foods on 12 of the 20 factors compared between the two stocks.