Smithfield Foods (SFD) Competitors

Smithfield Foods (NASDAQ:SFD) and Kellanova (NYSE:K) are both packaged foods & meats companies, but which is the superior business? We will contrast the two businesses based on the strength of their valuation, media sentiment, profitability, analyst recommendations, institutional ownership, earnings, dividends and risk.

Which has higher valuation & earnings, SFD or K?

Kellanova has lower revenue, but higher earnings than Smithfield Foods. Smithfield Foods is trading at a lower price-to-earnings ratio than Kellanova, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Smithfield Foods	$14.14B	0.60	$892.36M	$2.27	9.49
Kellanova	$12.64B	2.28	$1.34B	$3.81	21.73

Do analysts rate SFD or K?

Smithfield Foods currently has a consensus target price of $28.44, suggesting a potential upside of 32.02%. Kellanova has a consensus target price of $83.38, suggesting a potential upside of 0.70%. Given Smithfield Foods' stronger consensus rating and higher probable upside, research analysts plainly believe Smithfield Foods is more favorable than Kellanova.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Smithfield Foods	0 Sell rating(s)	2 Hold rating(s)	8 Buy rating(s)	1 Strong Buy rating(s)	2.91
Kellanova	0 Sell rating(s)	4 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.20

Is SFD or K more profitable?

Kellanova has a net margin of 10.56% compared to Smithfield Foods' net margin of 0.00%. Kellanova's return on equity of 32.54% beat Smithfield Foods' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Smithfield Foods	N/A	N/A	N/A
Kellanova	10.56%	32.54%	8.23%

Do institutionals and insiders believe in SFD or K?

83.9% of Kellanova shares are held by institutional investors. 0.8% of Smithfield Foods shares are held by company insiders. Comparatively, 1.8% of Kellanova shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Is SFD or K a better dividend stock?

Smithfield Foods pays an annual dividend of $1.00 per share and has a dividend yield of 4.6%. Kellanova pays an annual dividend of $2.32 per share and has a dividend yield of 2.8%. Smithfield Foods pays out 44.1% of its earnings in the form of a dividend. Kellanova pays out 60.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Kellanova has increased its dividend for 1 consecutive years. Smithfield Foods is clearly the better dividend stock, given its higher yield and lower payout ratio.

Does the media prefer SFD or K?

In the previous week, Kellanova had 9 more articles in the media than Smithfield Foods. MarketBeat recorded 18 mentions for Kellanova and 9 mentions for Smithfield Foods. Kellanova's average media sentiment score of 0.80 beat Smithfield Foods' score of 0.19 indicating that Kellanova is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Smithfield Foods	1 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Kellanova	9 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Kellanova beats Smithfield Foods on 12 of the 19 factors compared between the two stocks.