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South Plains Financial (SPFI) Competitors

South Plains Financial logo
$44.00 -0.21 (-0.48%)
Closing price 08/24/2026 04:00 PM Eastern
Extended Trading
$44.04 +0.05 (+0.10%)
As of 08/24/2026 04:10 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

SPFI vs. BUSE, CTBI, FCBC, FMBH, and FRME

Should you buy South Plains Financial stock or one of its competitors? South Plains Financial's main competitors and comparable companies include First Busey (BUSE), Community Trust Bancorp (CTBI), First Community Bancshares (FCBC), First Mid Bancshares (FMBH), and First Merchants (FRME). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "regional banks" industry.

How does South Plains Financial compare to First Busey?

South Plains Financial (NASDAQ:SPFI) and First Busey (NASDAQ:BUSE) are both finance companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, media sentiment, dividends, earnings, institutional ownership, risk and profitability.

South Plains Financial has a beta of 0.46, meaning that its stock price is 54% less volatile than the broader market. Comparatively, First Busey has a beta of 0.72, meaning that its stock price is 28% less volatile than the broader market.

55.0% of South Plains Financial shares are owned by institutional investors. Comparatively, 56.5% of First Busey shares are owned by institutional investors. 24.3% of South Plains Financial shares are owned by company insiders. Comparatively, 3.8% of First Busey shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

South Plains Financial currently has a consensus target price of $49.60, indicating a potential upside of 12.73%. First Busey has a consensus target price of $32.00, indicating a potential upside of 5.65%. Given South Plains Financial's higher possible upside, analysts plainly believe South Plains Financial is more favorable than First Busey.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
South Plains Financial
0 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.86
First Busey
0 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.86

First Busey has a net margin of 21.00% compared to South Plains Financial's net margin of 20.79%. South Plains Financial's return on equity of 12.36% beat First Busey's return on equity.

Company Net Margins Return on Equity Return on Assets
South Plains Financial20.79% 12.36% 1.37%
First Busey 21.00%10.48%1.40%

South Plains Financial pays an annual dividend of $0.72 per share and has a dividend yield of 1.6%. First Busey pays an annual dividend of $1.04 per share and has a dividend yield of 3.4%. South Plains Financial pays out 19.6% of its earnings in the form of a dividend. First Busey pays out 43.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. South Plains Financial has raised its dividend for 5 consecutive years and First Busey has raised its dividend for 10 consecutive years. First Busey is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

First Busey has higher revenue and earnings than South Plains Financial. South Plains Financial is trading at a lower price-to-earnings ratio than First Busey, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
South Plains Financial$296.89M2.79$58.47M$3.6711.99
First Busey$1.04B2.40$135.26M$2.4212.52

In the previous week, First Busey had 2 more articles in the media than South Plains Financial. MarketBeat recorded 3 mentions for First Busey and 1 mentions for South Plains Financial. South Plains Financial's average media sentiment score of 1.02 beat First Busey's score of 0.91 indicating that South Plains Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
South Plains Financial
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
First Busey
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

First Busey beats South Plains Financial on 11 of the 19 factors compared between the two stocks.

How does South Plains Financial compare to Community Trust Bancorp?

South Plains Financial (NASDAQ:SPFI) and Community Trust Bancorp (NASDAQ:CTBI) are both small-cap finance companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, analyst recommendations, risk, earnings, profitability, institutional ownership, media sentiment and valuation.

Community Trust Bancorp has a net margin of 25.55% compared to South Plains Financial's net margin of 20.79%. Community Trust Bancorp's return on equity of 12.52% beat South Plains Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
South Plains Financial20.79% 12.36% 1.37%
Community Trust Bancorp 25.55%12.52%1.60%

Community Trust Bancorp has higher revenue and earnings than South Plains Financial. South Plains Financial is trading at a lower price-to-earnings ratio than Community Trust Bancorp, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
South Plains Financial$296.89M2.79$58.47M$3.6711.99
Community Trust Bancorp$409.34M3.40$98.06M$5.9712.84

55.0% of South Plains Financial shares are held by institutional investors. Comparatively, 60.2% of Community Trust Bancorp shares are held by institutional investors. 24.3% of South Plains Financial shares are held by insiders. Comparatively, 2.6% of Community Trust Bancorp shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

South Plains Financial pays an annual dividend of $0.72 per share and has a dividend yield of 1.6%. Community Trust Bancorp pays an annual dividend of $2.12 per share and has a dividend yield of 2.8%. South Plains Financial pays out 19.6% of its earnings in the form of a dividend. Community Trust Bancorp pays out 35.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. South Plains Financial has raised its dividend for 5 consecutive years and Community Trust Bancorp has raised its dividend for 44 consecutive years. Community Trust Bancorp is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

South Plains Financial presently has a consensus price target of $49.60, indicating a potential upside of 12.73%. Community Trust Bancorp has a consensus price target of $81.50, indicating a potential upside of 6.33%. Given South Plains Financial's stronger consensus rating and higher possible upside, research analysts plainly believe South Plains Financial is more favorable than Community Trust Bancorp.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
South Plains Financial
0 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.86
Community Trust Bancorp
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.75

In the previous week, Community Trust Bancorp had 1 more articles in the media than South Plains Financial. MarketBeat recorded 2 mentions for Community Trust Bancorp and 1 mentions for South Plains Financial. South Plains Financial's average media sentiment score of 1.02 beat Community Trust Bancorp's score of 0.96 indicating that South Plains Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
South Plains Financial
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Community Trust Bancorp
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

South Plains Financial has a beta of 0.46, indicating that its share price is 54% less volatile than the broader market. Comparatively, Community Trust Bancorp has a beta of 0.53, indicating that its share price is 47% less volatile than the broader market.

Summary

Community Trust Bancorp beats South Plains Financial on 14 of the 20 factors compared between the two stocks.

How does South Plains Financial compare to First Community Bancshares?

First Community Bancshares (NASDAQ:FCBC) and South Plains Financial (NASDAQ:SPFI) are both small-cap finance companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, profitability, earnings, dividends, media sentiment, valuation, risk and institutional ownership.

South Plains Financial has a consensus target price of $49.60, suggesting a potential upside of 12.73%. Given South Plains Financial's stronger consensus rating and higher possible upside, analysts clearly believe South Plains Financial is more favorable than First Community Bancshares.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Community Bancshares
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
South Plains Financial
0 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.86

First Community Bancshares has a net margin of 28.84% compared to South Plains Financial's net margin of 20.79%. South Plains Financial's return on equity of 12.36% beat First Community Bancshares' return on equity.

Company Net Margins Return on Equity Return on Assets
First Community Bancshares28.84% 10.67% 1.61%
South Plains Financial 20.79%12.36%1.37%

35.0% of First Community Bancshares shares are held by institutional investors. Comparatively, 55.0% of South Plains Financial shares are held by institutional investors. 3.7% of First Community Bancshares shares are held by company insiders. Comparatively, 24.3% of South Plains Financial shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

South Plains Financial has higher revenue and earnings than First Community Bancshares. South Plains Financial is trading at a lower price-to-earnings ratio than First Community Bancshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Community Bancshares$185.42M5.05$48.79M$3.1715.63
South Plains Financial$296.89M2.79$58.47M$3.6711.99

In the previous week, First Community Bancshares had 2 more articles in the media than South Plains Financial. MarketBeat recorded 3 mentions for First Community Bancshares and 1 mentions for South Plains Financial. South Plains Financial's average media sentiment score of 1.02 beat First Community Bancshares' score of 0.00 indicating that South Plains Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Community Bancshares
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
South Plains Financial
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

First Community Bancshares has a beta of 0.48, meaning that its share price is 52% less volatile than the broader market. Comparatively, South Plains Financial has a beta of 0.46, meaning that its share price is 54% less volatile than the broader market.

First Community Bancshares pays an annual dividend of $1.32 per share and has a dividend yield of 2.7%. South Plains Financial pays an annual dividend of $0.72 per share and has a dividend yield of 1.6%. First Community Bancshares pays out 41.6% of its earnings in the form of a dividend. South Plains Financial pays out 19.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Community Bancshares has raised its dividend for 13 consecutive years and South Plains Financial has raised its dividend for 5 consecutive years. First Community Bancshares is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

South Plains Financial beats First Community Bancshares on 11 of the 19 factors compared between the two stocks.

How does South Plains Financial compare to First Mid Bancshares?

South Plains Financial (NASDAQ:SPFI) and First Mid Bancshares (NASDAQ:FMBH) are both small-cap finance companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, dividends, institutional ownership, profitability, valuation, analyst recommendations, media sentiment and risk.

South Plains Financial has a beta of 0.46, indicating that its stock price is 54% less volatile than the broader market. Comparatively, First Mid Bancshares has a beta of 0.78, indicating that its stock price is 22% less volatile than the broader market.

55.0% of South Plains Financial shares are held by institutional investors. Comparatively, 47.6% of First Mid Bancshares shares are held by institutional investors. 24.3% of South Plains Financial shares are held by company insiders. Comparatively, 6.0% of First Mid Bancshares shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

South Plains Financial pays an annual dividend of $0.72 per share and has a dividend yield of 1.6%. First Mid Bancshares pays an annual dividend of $1.04 per share and has a dividend yield of 2.1%. South Plains Financial pays out 19.6% of its earnings in the form of a dividend. First Mid Bancshares pays out 25.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. South Plains Financial has increased its dividend for 5 consecutive years and First Mid Bancshares has increased its dividend for 3 consecutive years.

South Plains Financial has a net margin of 20.79% compared to First Mid Bancshares' net margin of 19.76%. South Plains Financial's return on equity of 12.36% beat First Mid Bancshares' return on equity.

Company Net Margins Return on Equity Return on Assets
South Plains Financial20.79% 12.36% 1.37%
First Mid Bancshares 19.76%10.86%1.29%

First Mid Bancshares has higher revenue and earnings than South Plains Financial. South Plains Financial is trading at a lower price-to-earnings ratio than First Mid Bancshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
South Plains Financial$296.89M2.79$58.47M$3.6711.99
First Mid Bancshares$466.04M2.88$91.75M$4.0312.52

South Plains Financial currently has a consensus price target of $49.60, suggesting a potential upside of 12.73%. First Mid Bancshares has a consensus price target of $54.63, suggesting a potential upside of 8.28%. Given South Plains Financial's stronger consensus rating and higher probable upside, equities analysts clearly believe South Plains Financial is more favorable than First Mid Bancshares.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
South Plains Financial
0 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.86
First Mid Bancshares
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50

In the previous week, First Mid Bancshares had 2 more articles in the media than South Plains Financial. MarketBeat recorded 3 mentions for First Mid Bancshares and 1 mentions for South Plains Financial. First Mid Bancshares' average media sentiment score of 1.49 beat South Plains Financial's score of 1.02 indicating that First Mid Bancshares is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
South Plains Financial
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
First Mid Bancshares
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

South Plains Financial beats First Mid Bancshares on 10 of the 19 factors compared between the two stocks.

How does South Plains Financial compare to First Merchants?

First Merchants (NASDAQ:FRME) and South Plains Financial (NASDAQ:SPFI) are both finance companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, institutional ownership, profitability, media sentiment, analyst recommendations, risk, dividends and valuation.

First Merchants presently has a consensus target price of $49.00, suggesting a potential upside of 16.89%. South Plains Financial has a consensus target price of $49.60, suggesting a potential upside of 12.73%. Given First Merchants' higher probable upside, equities analysts plainly believe First Merchants is more favorable than South Plains Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Merchants
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50
South Plains Financial
0 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.86

South Plains Financial has a net margin of 20.79% compared to First Merchants' net margin of 17.05%. South Plains Financial's return on equity of 12.36% beat First Merchants' return on equity.

Company Net Margins Return on Equity Return on Assets
First Merchants17.05% 8.86% 1.12%
South Plains Financial 20.79%12.36%1.37%

73.9% of First Merchants shares are owned by institutional investors. Comparatively, 55.0% of South Plains Financial shares are owned by institutional investors. 1.8% of First Merchants shares are owned by insiders. Comparatively, 24.3% of South Plains Financial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

First Merchants pays an annual dividend of $1.48 per share and has a dividend yield of 3.5%. South Plains Financial pays an annual dividend of $0.72 per share and has a dividend yield of 1.6%. First Merchants pays out 47.4% of its earnings in the form of a dividend. South Plains Financial pays out 19.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Merchants has raised its dividend for 13 consecutive years and South Plains Financial has raised its dividend for 5 consecutive years. First Merchants is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, First Merchants had 5 more articles in the media than South Plains Financial. MarketBeat recorded 6 mentions for First Merchants and 1 mentions for South Plains Financial. First Merchants' average media sentiment score of 1.12 beat South Plains Financial's score of 1.02 indicating that First Merchants is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Merchants
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
South Plains Financial
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

First Merchants has higher revenue and earnings than South Plains Financial. South Plains Financial is trading at a lower price-to-earnings ratio than First Merchants, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Merchants$1.05B2.50$226M$3.1213.44
South Plains Financial$296.89M2.79$58.47M$3.6711.99

First Merchants has a beta of 0.84, indicating that its stock price is 16% less volatile than the broader market. Comparatively, South Plains Financial has a beta of 0.46, indicating that its stock price is 54% less volatile than the broader market.

Summary

First Merchants beats South Plains Financial on 10 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SPFI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SPFI vs. The Competition

MetricSouth Plains FinancialBanks IndustryFinance SectorNASDAQ Exchange
Market Cap$832.88M$23.41B$13.94B$12.81B
Dividend Yield1.63%3.18%5.89%10.78%
P/E Ratio11.9927.5429.6224.05
Price / Sales2.799.42520.99105.69
Price / Cash10.7216.0930.7136.89
Price / Book1.451.382.866.40
Net Income$58.47M$2.58B$1.31B$347.95M
7 Day Performance-2.65%-0.49%1.05%1.49%
1 Month Performance-1.41%1.60%2.70%5.15%
1 Year Performance7.90%23.49%11.42%17.01%

South Plains Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SPFI
South Plains Financial
4.7185 of 5 stars
$44.00
-0.5%
$49.60
+12.7%
+6.5%$832.88M$296.89M11.99680
BUSE
First Busey
4.4239 of 5 stars
$30.92
-0.5%
$32.00
+3.5%
+25.3%$2.58B$1.04B12.781,948
CTBI
Community Trust Bancorp
3.7036 of 5 stars
$78.11
-0.5%
$81.50
+4.3%
+30.7%$1.43B$409.34M13.08980
FCBC
First Community Bancshares
2.1129 of 5 stars
$49.19
+0.0%
N/A+29.3%$936.44M$185.42M15.52630
FMBH
First Mid Bancshares
3.7801 of 5 stars
$51.46
-0.9%
$54.63
+6.2%
+25.7%$1.38B$466.04M12.771,170

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This page (NASDAQ:SPFI) was last updated on 8/25/2026 by MarketBeat.com Staff.
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