TrueCar (TRUE) Competitors $1.96 +0.01 (+0.51%) Closing price 04:00 PM EasternExtended Trading$2.03 +0.07 (+3.57%) As of 04:43 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock TRUE vs. LZMH, KIND, VMEO, RDVT, CGNT, PUBM, NEXN, OSPN, DH, and HUYAShould you be buying TrueCar stock or one of its competitors? The main competitors of TrueCar include LZ Technology (LZMH), Nextdoor (KIND), Vimeo (VMEO), Red Violet (RDVT), Cognyte Software (CGNT), PubMatic (PUBM), Nexxen International (NEXN), Onespan (OSPN), Definitive Healthcare (DH), and HUYA (HUYA). These companies are all part of the "computer software" industry. TrueCar vs. Its Competitors LZ Technology Nextdoor Vimeo Red Violet Cognyte Software PubMatic Nexxen International Onespan Definitive Healthcare HUYA LZ Technology (NASDAQ:LZMH) and TrueCar (NASDAQ:TRUE) are both small-cap computer and technology companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, dividends, earnings, profitability, valuation, media sentiment, institutional ownership and analyst recommendations. Is LZMH or TRUE more profitable? LZ Technology has a net margin of 0.00% compared to TrueCar's net margin of -19.70%. LZ Technology's return on equity of 0.00% beat TrueCar's return on equity.Company Net Margins Return on Equity Return on Assets LZ TechnologyN/A N/A N/A TrueCar -19.70%-23.39%-17.89% Do analysts rate LZMH or TRUE? TrueCar has a consensus target price of $3.19, indicating a potential upside of 62.63%. Given TrueCar's stronger consensus rating and higher possible upside, analysts plainly believe TrueCar is more favorable than LZ Technology.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score LZ Technology 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00TrueCar 2 Sell rating(s) 2 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.00 Does the media favor LZMH or TRUE? In the previous week, LZ Technology had 7 more articles in the media than TrueCar. MarketBeat recorded 9 mentions for LZ Technology and 2 mentions for TrueCar. TrueCar's average media sentiment score of 1.24 beat LZ Technology's score of 0.77 indicating that TrueCar is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment LZ Technology 2 Very Positive mention(s) 4 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive TrueCar 0 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do insiders and institutionals believe in LZMH or TRUE? 79.4% of TrueCar shares are owned by institutional investors. 3.9% of TrueCar shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term. Which has preferable valuation & earnings, LZMH or TRUE? LZ Technology has higher earnings, but lower revenue than TrueCar. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioLZ TechnologyN/AN/AN/AN/AN/ATrueCar$175.60M0.98-$31.05M-$0.40-4.90 SummaryTrueCar beats LZ Technology on 7 of the 11 factors compared between the two stocks. Get TrueCar News Delivered to You Automatically Sign up to receive the latest news and ratings for TRUE and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding TRUE and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart TRUE vs. The Competition Export to ExcelMetricTrueCarINTERNET SERVICES IndustryComputer SectorNASDAQ ExchangeMarket Cap$171.85M$104.41B$28.80B$9.51BDividend YieldN/A2.51%3.01%3.99%P/E Ratio-4.9037.5134.1720.03Price / Sales0.9810.791,720.62103.88Price / CashN/A25.1238.7059.01Price / Book1.443.307.795.90Net Income-$31.05M$4.40B$782.91M$258.66M7 Day Performance-0.51%-0.72%0.96%2.22%1 Month Performance12.00%9.31%7.50%12.76%1 Year Performance-48.28%33.07%53,041.27%19.36% TrueCar Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)TRUETrueCar1.3857 of 5 stars$1.96+0.5%$3.19+62.6%-47.4%$171.85M$175.60M-4.90440Positive NewsLZMHLZ TechnologyN/A$4.45-15.6%N/AN/A$667.50MN/A0.0067News CoverageGap DownKINDNextdoor1.2122 of 5 stars$1.73+3.9%$2.21+28.3%-30.7%$659.96M$248.31M-7.19700VMEOVimeo3.8881 of 5 stars$3.99+0.5%$7.35+84.2%+10.4%$657.33M$415.13M39.901,102Positive NewsRDVTRed Violet0.8639 of 5 stars$46.53-2.1%N/A+75.5%$649.56M$75.19M76.28140Positive NewsCGNTCognyte Software1.9193 of 5 stars$8.89+0.2%N/A+25.9%$640.59M$363.47M-80.821,623PUBMPubMatic3.2452 of 5 stars$12.82-1.3%$19.11+49.1%-42.8%$622.16M$291.26M160.271,049Insider TradeNEXNNexxen International4.2314 of 5 stars$9.94-2.4%$15.33+54.3%+73.7%$617.68M$365.48M19.48895High Trading VolumeOSPNOnespan4.9164 of 5 stars$15.64-0.8%$19.50+24.7%+7.6%$597.92M$243.18M10.64790DHDefinitive Healthcare1.2685 of 5 stars$4.02+2.6%$5.10+26.9%-31.5%$597.55M$247.91M-0.92970Positive NewsHUYAHUYA3.1863 of 5 stars$2.63+2.9%$4.57+74.0%-12.4%$591.23M$832.84M-37.491,521 Related Companies and Tools Related Companies LZ Technology Alternatives Nextdoor Alternatives Vimeo Alternatives Red Violet Alternatives Cognyte Software Alternatives PubMatic Alternatives Nexxen International Alternatives Onespan Alternatives Definitive Healthcare Alternatives HUYA Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:TRUE) was last updated on 7/25/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredGoogle did what!?!?A new technology has sparked a modern-day gold rush in Silicon Valley. 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