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Live Earnings Conference Call: Ulta Beauty will host a live Q2 2026 earnings call on August 28, 2025 at 4:30PM ET. Follow this link to get details and listen to Ulta Beauty's Q2 2026 earnings call when it goes live. Get details.

Ulta Beauty (ULTA) Stock Forecast & Price Target

Ulta Beauty logo
$533.81 +7.75 (+1.47%)
Closing price 08/27/2025 04:00 PM Eastern
Extended Trading
$537.00 +3.19 (+0.60%)
As of 09:05 AM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.
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Ulta Beauty - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Hold
Based on 26 Analyst Ratings
Sell
1
Hold
12
Buy
13

Based on 26 Wall Street analysts who have issued ratings for Ulta Beauty in the last 12 months, the stock has a consensus rating of "Hold." Out of the 26 analysts, 1 has given a sell rating, 12 have given a hold rating, and 13 have given a buy rating for ULTA.

Consensus Price Target

$498.88
-6.54% Downside
According to the 26 analysts' twelve-month price targets for Ulta Beauty, the average price target is $498.88. The highest price target for ULTA is $640.00, while the lowest price target for ULTA is $330.00. The average price target represents a forecasted downside of -6.54% from the current price of $533.81.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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ULTA Analyst Ratings Over Time

TypeCurrent Forecast
8/28/24 to 8/28/25		1 Month Ago
7/29/24 to 7/29/25		3 Months Ago
5/30/24 to 5/30/25		1 Year Ago
8/29/23 to 8/28/24
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
13 Buy rating(s)
12 Buy rating(s)
13 Buy rating(s)
12 Buy rating(s)
Hold
12 Hold rating(s)
12 Hold rating(s)
11 Hold rating(s)
9 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$498.88$465.04$454.04$480.22
Forecasted Upside-6.54% Downside-9.46% Downside-3.34% Downside30.91% Upside
Consensus Rating
Hold
Hold
Hold
Moderate Buy

ULTA Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

ULTA Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Ulta Beauty Stock vs. The Competition

TypeUlta BeautyRetail/Wholesale CompaniesS&P 500
Consensus Rating Score
2.46
2.50
2.53
Consensus RatingHoldModerate BuyModerate Buy
Predicted Upside-6.54% Downside56.95% Upside9.99% Upside
News Sentiment Rating
Positive News

See Recent ULTA News
Positive News
Positive News
Export to Excel
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
8/26/2025Canaccord Genuity Group
2 of 5 stars		Susan Anderson
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetBuy ➝ Buy$600.00 ➝ $630.00+19.97%
8/26/2025Jefferies Financial Group
2 of 5 stars		Ashley Helgans
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetHold ➝ Hold$425.00 ➝ $550.00+4.89%
8/25/2025Telsey Advisory Group
4 of 5 stars		Dana Telsey
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetOutperform ➝ Outperform$520.00 ➝ $590.00+11.43%
8/22/2025JPMorgan Chase & Co.
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Christopher Horvers
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetOverweight ➝ Overweight$525.00 ➝ $600.00+12.75%
8/22/2025Barclays
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Adrienne Yih
Subscribe to MarketBeat All Access for the recommendation accuracy rating		UpgradeEqual Weight ➝ Overweight$518.00 ➝ $589.00+13.23%
8/21/2025UBS Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Michael Lasser
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetBuy ➝ Buy$525.00 ➝ $640.00+22.79%
8/18/2025Citigroup
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Kelly Crago
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetNeutral ➝ Neutral$450.00 ➝ $550.00+5.57%
8/15/2025Wells Fargo & Company
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Ike Boruchow
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetUnderweight ➝ Underweight$350.00 ➝ $400.00-23.98%
8/14/2025Raymond James Financial
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Reiterated RatingOutperform ➝ Outperform
8/12/2025Oppenheimer
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Rupesh Parikh
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetOutperform ➝ Outperform$510.00 ➝ $600.00+20.31%
7/31/2025DA Davidson
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Michael Baker
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetBuy ➝ Buy$550.00 ➝ $585.00+13.63%
7/25/2025Loop Capital
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Anthony Chukumba
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated RatingBuy ➝ Hold$510.00-0.69%
5/30/2025Morgan Stanley
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Simeon Gutman
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetOverweight ➝ Overweight$460.00 ➝ $550.00+16.75%
5/30/2025Robert W. Baird
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Mark Altschwager
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetOutperform ➝ Outperform$440.00 ➝ $525.00+11.58%
5/30/2025Evercore ISI
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Michael Binetti
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetOutperform ➝ Outperform$465.00 ➝ $490.00+3.92%
5/30/2025Piper Sandler
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Korinne Wolfmeyer
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated RatingNeutral ➝ Neutral$386.00 ➝ $437.00-6.67%
5/15/2025Truist Financial
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Korinne Wolfmeyer
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetNeutral ➝ Neutral$364.00 ➝ $386.00-6.01%
4/14/2025Argus
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Kristina Ruggeri
Subscribe to MarketBeat All Access for the recommendation accuracy rating		DowngradeBuy ➝ Hold
4/1/2025The Goldman Sachs Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Kate McShane
Subscribe to MarketBeat All Access for the recommendation accuracy rating		UpgradeNeutral ➝ Buy$384.00 ➝ $423.00+15.40%
3/14/2025BMO Capital Markets
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Simeon Siegel
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower TargetMarket Perform ➝ Market Perform$467.00 ➝ $404.00+15.12%
3/14/2025Stifel Nicolaus
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Mark Astrachan
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower TargetHold ➝ Hold$475.00 ➝ $400.00+27.20%
3/14/2025B. Riley
Subscribe to MarketBeat All Access for the recommendation accuracy rating		A. Glaessgen
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower TargetNeutral ➝ Neutral$430.00 ➝ $330.00+4.94%
3/14/2025Bank of America
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lorraine Hutchinson
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower TargetNeutral ➝ Neutral$475.00 ➝ $380.00+20.84%
1/8/2025TD Cowen
Subscribe to MarketBeat All Access for the recommendation accuracy rating		O. Chen
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetHold ➝ Hold$450.00 ➝ $480.00+15.52%
11/21/2024William Blair
Subscribe to MarketBeat All Access for the recommendation accuracy rating		D. Carden
Subscribe to MarketBeat All Access for the recommendation accuracy rating		DowngradeOutperform ➝ Market Perform
10/9/2024Deutsche Bank Aktiengesellschaft
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Lower TargetBuy ➝ Buy$426.00 ➝ $424.00+17.07%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 09:07 AM ET.


Should I Buy Ulta Beauty Stock? ULTA Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, August 23, 2025. Please send any questions or comments about these Ulta Beauty pros and cons to contact@marketbeat.com.

Ulta Beauty
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Ulta Beauty, Inc.:

  • Ulta Beauty, Inc. recently reported strong quarterly earnings, with earnings per share significantly exceeding analyst expectations, indicating robust financial performance.
  • The company has shown a year-over-year revenue increase, suggesting a positive growth trajectory and strong demand for its products.
  • With a current stock price around $516, it reflects a solid market position and potential for future appreciation, making it an attractive option for investors.
  • Analysts have issued multiple "buy" ratings and increased target prices, indicating confidence in the company's future performance and potential for stock price growth.
  • Ulta Beauty, Inc. has a high return on equity, which demonstrates effective management and profitability, appealing to investors looking for efficient capital use.

Ulta Beauty
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Ulta Beauty, Inc. for these reasons:

  • Despite positive earnings, the stock has a relatively high price-to-earnings (P/E) ratio, which may indicate that it is overvalued compared to its earnings potential.
  • Market volatility could impact the stock price, as external economic factors may affect consumer spending in the beauty sector.
  • There is a significant number of analysts rating the stock as a "hold," suggesting uncertainty about its future performance and potential for growth.
  • Ulta Beauty, Inc. operates in a competitive market, and any shifts in consumer preferences or increased competition could negatively affect its market share.
  • The company's net margin, while positive, may be impacted by rising costs or changes in consumer behavior, which could affect profitability in the future.

ULTA Forecast - Frequently Asked Questions

According to the research reports of 26 Wall Street equities research analysts, the average twelve-month stock price forecast for Ulta Beauty is $498.88, with a high forecast of $640.00 and a low forecast of $330.00.

26 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Ulta Beauty in the last year. There is currently 1 sell rating, 12 hold ratings and 13 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "hold" ULTA shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in ULTA, but not buy additional shares or sell existing shares.

According to analysts, Ulta Beauty's stock has a predicted downside of -6.54% based on their 12-month stock forecasts.

Over the previous 90 days, Ulta Beauty's stock had 1 upgrade by analysts.

Analysts like Ulta Beauty less than other "retail/wholesale" companies. The consensus rating for Ulta Beauty is Hold while the average consensus rating for "retail/wholesale" companies is Moderate Buy. Learn more on how ULTA compares to other companies.

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This page (NASDAQ:ULTA) was last updated on 8/28/2025 by MarketBeat.com Staff
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