Ulta Beauty (ULTA) Stock Forecast & Price Target

$506.17 -10.02 (-1.94%)

Closing price 08/7/2025 04:00 PM Eastern

Extended Trading

$505.75 -0.42 (-0.08%)

As of 08/7/2025 06:57 PM Eastern

Ulta Beauty - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Hold

Based on 25 Analyst Ratings

Sell
1

Hold
12

Buy
12

Based on 25 Wall Street analysts who have issued ratings for Ulta Beauty in the last 12 months, the stock has a consensus rating of "Hold." Out of the 25 analysts, 1 has given a sell rating, 12 have given a hold rating, and 12 have given a buy rating for ULTA.

Consensus Price Target

$469.09
-7.33% Downside

According to the 25 analysts' twelve-month price targets for Ulta Beauty, the average price target is $469.09. The highest price target for ULTA is $600.00, while the lowest price target for ULTA is $330.00. The average price target represents a forecasted downside of -7.33% from the current price of $506.17.

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ULTA Analyst Ratings Over Time

Type	Current Forecast 8/8/24 to 8/8/25	1 Month Ago 7/9/24 to 7/9/25	3 Months Ago 5/10/24 to 5/10/25	1 Year Ago 8/9/23 to 8/8/24
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	12 Buy rating(s)	13 Buy rating(s)	13 Buy rating(s)	12 Buy rating(s)
Hold	12 Hold rating(s)	11 Hold rating(s)	11 Hold rating(s)	9 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$469.09	$465.04	$427.17	$497.61
Forecasted Upside	-7.33% Downside	-2.21% Downside	8.65% Upside	52.12% Upside
Consensus Rating	Hold	Hold	Hold	Moderate Buy

ULTA Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

ULTA Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Ulta Beauty Stock vs. The Competition

Type	Ulta Beauty	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	2.44	2.53	2.53
Consensus Rating	Hold	Moderate Buy	Moderate Buy
Predicted Upside	-7.33% Downside	61.80% Upside	14.06% Upside
News Sentiment Rating	Positive News See Recent ULTA News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
8/1/2025	Canaccord Genuity Group 2 of 5 stars	Susan Anderson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$542.00 ➝ $600.00	+18.17%
7/31/2025	DA Davidson 2 of 5 stars	Michael Baker Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$550.00 ➝ $585.00	+13.63%
7/25/2025	Loop Capital 3 of 5 stars	Anthony Chukumba Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Hold	$510.00	-0.69%
7/11/2025	Telsey Advisory Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Dana Telsey Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform ➝ Outperform	$520.00	+9.21%
6/2/2025	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating	Adrienne Yih Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Equal Weight ➝ Equal Weight	$327.00 ➝ $485.00	+1.46%
5/30/2025	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating	Rupesh Parikh Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$465.00 ➝ $510.00	+8.26%
5/30/2025	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating	Kelly Crago Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$425.00 ➝ $450.00	-4.48%
5/30/2025	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Simeon Gutman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$460.00 ➝ $550.00	+16.75%
5/30/2025	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating	Mark Altschwager Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$440.00 ➝ $525.00	+11.58%
5/30/2025	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating	Michael Binetti Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$465.00 ➝ $490.00	+3.92%
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5/30/2025	Raymond James Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	Olivia Tong Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform ➝ Outperform	$450.00 ➝ $500.00	+6.04%
5/30/2025	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Korinne Wolfmeyer Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Neutral ➝ Neutral	$386.00 ➝ $437.00	-6.67%
5/30/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating	Christopher Horvers Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$477.00 ➝ $525.00	+11.42%
5/30/2025	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Michael Lasser Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$490.00 ➝ $525.00	+9.32%
5/30/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating	Ike Boruchow Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Underweight ➝ Underweight	$315.00 ➝ $350.00	-28.19%
5/15/2025	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	Korinne Wolfmeyer Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$364.00 ➝ $386.00	-6.01%
4/14/2025	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating	Kristina Ruggeri Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Buy ➝ Hold
4/1/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Kate McShane Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Neutral ➝ Buy	$384.00 ➝ $423.00	+15.40%
3/14/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating	Simeon Siegel Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Market Perform ➝ Market Perform	$467.00 ➝ $404.00	+15.12%
3/14/2025	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating	Mark Astrachan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Hold ➝ Hold	$475.00 ➝ $400.00	+27.20%
3/14/2025	B. Riley Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Glaessgen Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Neutral ➝ Neutral	$430.00 ➝ $330.00	+4.94%
3/14/2025	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lorraine Hutchinson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Neutral ➝ Neutral	$475.00 ➝ $380.00	+20.84%
1/8/2025	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating	O. Chen Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Hold ➝ Hold	$450.00 ➝ $480.00	+15.52%
11/21/2024	William Blair Subscribe to MarketBeat All Access for the recommendation accuracy rating	D. Carden Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Outperform ➝ Market Perform
10/9/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$426.00 ➝ $424.00	+17.07%
5/24/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Hold ➝ Hold	$438.00 ➝ $412.00	+9.53%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 03:06 AM ET.

Should I Buy Ulta Beauty Stock? ULTA Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, August 6, 2025. Please send any questions or comments about these Ulta Beauty pros and cons to contact@marketbeat.com.

Ulta Beauty
Bull Case

Here are some ways that investors could benefit from investing in Ulta Beauty, Inc.:

The current stock price is around $510, reflecting strong market interest and potential for growth.
Ulta Beauty, Inc. reported earnings per share of $6.70, exceeding analysts' expectations, indicating robust financial performance.
The company has shown a year-over-year revenue increase of 4.5%, suggesting a positive growth trajectory.
Analysts have a consensus rating of "Hold" with a price target averaging around $469.09, indicating stable expectations for the stock.
Ulta Beauty, Inc. has a high return on equity of 49.73%, demonstrating effective management and profitability relative to shareholder equity.

Ulta Beauty
Bear Case

Investors should be bearish about investing in Ulta Beauty, Inc. for these reasons:

One analyst has rated the stock with a sell rating, which may indicate potential concerns about future performance.
Thirteen analysts have assigned a hold rating, suggesting that many believe the stock may not see significant upward movement in the near term.
The company's PEG ratio is 3.11, which may indicate that the stock is overvalued relative to its earnings growth potential.
Market volatility, as indicated by a beta of 1.12, suggests that the stock may experience larger price fluctuations compared to the overall market.
Recent downgrades from analysts, including a shift from a "buy" to a "hold" rating, could signal caution among investors.

ULTA Forecast - Frequently Asked Questions

: According to the research reports of 25 Wall Street equities research analysts, the average twelve-month stock price forecast for Ulta Beauty is $469.09, with a high forecast of $600.00 and a low forecast of $330.00.
: 25 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Ulta Beauty in the last twelve months. There is currently 1 sell rating, 12 hold ratings and 12 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" ULTA shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in ULTA, but not buy additional shares or sell existing shares.
: According to analysts, Ulta Beauty's stock has a predicted downside of -7.33% based on their 12-month stock forecasts.
: Over the previous 90 days, Ulta Beauty's stock had 1 upgrade by analysts.
: Ulta Beauty has been rated by research analysts at Barclays, Canaccord Genuity Group, Citigroup, DA Davidson, Evercore ISI, JPMorgan Chase & Co., Loop Capital, Morgan Stanley, Oppenheimer, Piper Sandler, Raymond James Financial, Robert W. Baird, Telsey Advisory Group, Truist Financial, UBS Group, and Wells Fargo & Company in the past 90 days.
: Analysts like Ulta Beauty less than other "retail/wholesale" companies. The consensus rating for Ulta Beauty is Hold while the average consensus rating for "retail/wholesale" companies is Moderate Buy. Learn more on how ULTA compares to other companies.

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This page (NASDAQ:ULTA) was last updated on 8/8/2025 by MarketBeat.com Staff

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Ulta Beauty (ULTA) Stock Forecast & Price Target