Upland Software (UPLD) Competitors $2.25 +0.20 (+9.76%) Closing price 08/1/2025 04:00 PM EasternExtended Trading$2.32 +0.06 (+2.89%) As of 08/1/2025 07:43 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock UPLD vs. ONTF, PERF, TLS, SANG, AISP, SMRT, EGAN, TRUE, EXFY, and SSTIShould you be buying Upland Software stock or one of its competitors? The main competitors of Upland Software include ON24 (ONTF), Perfect (PERF), Telos (TLS), Sangoma Technologies (SANG), Airship AI (AISP), SmartRent (SMRT), eGain (EGAN), TrueCar (TRUE), Expensify (EXFY), and SoundThinking (SSTI). These companies are all part of the "computer software" industry. Upland Software vs. Its Competitors ON24 Perfect Telos Sangoma Technologies Airship AI SmartRent eGain TrueCar Expensify SoundThinking Upland Software (NASDAQ:UPLD) and ON24 (NYSE:ONTF) are both small-cap computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their valuation, dividends, risk, institutional ownership, earnings, media sentiment, analyst recommendations and profitability. Does the media favor UPLD or ONTF? In the previous week, Upland Software had 19 more articles in the media than ON24. MarketBeat recorded 21 mentions for Upland Software and 2 mentions for ON24. Upland Software's average media sentiment score of 0.06 beat ON24's score of 0.00 indicating that Upland Software is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Upland Software 3 Very Positive mention(s) 1 Positive mention(s) 10 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Neutral ON24 0 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Which has more volatility & risk, UPLD or ONTF? Upland Software has a beta of 1.18, indicating that its share price is 18% more volatile than the S&P 500. Comparatively, ON24 has a beta of 0.65, indicating that its share price is 35% less volatile than the S&P 500. Which has stronger earnings and valuation, UPLD or ONTF? ON24 has lower revenue, but higher earnings than Upland Software. ON24 is trading at a lower price-to-earnings ratio than Upland Software, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioUpland Software$274.79M0.23-$112.73M-$1.74-1.29ON24$148.08M1.35-$42.16M-$0.96-4.91 Do insiders and institutionals hold more shares of UPLD or ONTF? 77.8% of Upland Software shares are held by institutional investors. Comparatively, 83.9% of ON24 shares are held by institutional investors. 14.8% of Upland Software shares are held by insiders. Comparatively, 33.0% of ON24 shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term. Do analysts recommend UPLD or ONTF? Upland Software currently has a consensus price target of $3.50, suggesting a potential upside of 55.56%. ON24 has a consensus price target of $5.33, suggesting a potential upside of 13.23%. Given Upland Software's stronger consensus rating and higher probable upside, equities research analysts plainly believe Upland Software is more favorable than ON24.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Upland Software 0 Sell rating(s) 1 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 3.00ON24 0 Sell rating(s) 5 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 Is UPLD or ONTF more profitable? Upland Software has a net margin of -17.49% compared to ON24's net margin of -27.68%. ON24's return on equity of -22.90% beat Upland Software's return on equity.Company Net Margins Return on Equity Return on Assets Upland Software-17.49% -181.16% 6.49% ON24 -27.68%-22.90%-14.76% SummaryUpland Software beats ON24 on 11 of the 17 factors compared between the two stocks. Get Upland Software News Delivered to You Automatically Sign up to receive the latest news and ratings for UPLD and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding UPLD and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart UPLD vs. The Competition Export to ExcelMetricUpland SoftwareINTERNET SOFTWARE IndustryComputer SectorNASDAQ ExchangeMarket Cap$58.39M$19.20B$29.20B$9.51BDividend YieldN/A2.95%3.08%4.08%P/E Ratio-1.2685.9248.0923.80Price / Sales0.23154.481,544.9766.65Price / Cash0.3092.4138.0757.96Price / Book-3.368.087.415.55Net Income-$112.73M$341.62M$782.10M$259.03M7 Day Performance16.58%-6.55%-3.65%-4.59%1 Month Performance14.21%0.45%-0.11%4.46%1 Year Performance-10.00%56.29%52,642.35%18.03% Upland Software Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)UPLDUpland Software4.0808 of 5 stars$2.25+9.8%$3.50+55.6%-2.4%$58.39M$274.79M-1.261,010Trending NewsAnalyst UpgradeShort Interest ↑Gap UpHigh Trading VolumeONTFON241.4308 of 5 stars$5.22+0.1%$5.33+2.3%-23.8%$221.30M$148.08M-5.43720Upcoming EarningsPERFPerfect1.0387 of 5 stars$2.60+4.0%N/AN/A$212.65M$61.93M37.14N/ATrending NewsAnalyst DowngradeShort Interest ↑Gap UpHigh Trading VolumeTLSTelos3.063 of 5 stars$2.87+0.7%$3.94+37.2%-38.0%$209.43M$108.27M-3.83850Upcoming EarningsGap UpSANGSangoma Technologies3.0204 of 5 stars$5.84+4.1%$11.00+88.3%+10.0%$186.51M$247.28M-27.81730Gap UpAISPAirship AI1.1032 of 5 stars$5.62-2.8%$6.00+6.8%+34.8%$184.06M$17.98M-8.3947Positive NewsGap UpSMRTSmartRent2.7796 of 5 stars$0.96-0.6%$1.77+84.0%-46.1%$181.78M$174.88M-2.82640Upcoming EarningsGap DownEGANeGain1.8174 of 5 stars$6.52+2.4%$8.50+30.4%-15.8%$174.22M$92.80M72.44690News CoverageAnalyst DowngradeTRUETrueCar2.1422 of 5 stars$1.96-0.5%$3.19+62.6%-48.8%$172.72M$175.60M-4.90440News CoverageUpcoming EarningsEXFYExpensify1.7341 of 5 stars$2.17+2.4%$4.00+84.3%+16.5%$170.40M$139.24M-24.11140Upcoming EarningsSSTISoundThinking3.023 of 5 stars$12.81+0.4%$21.00+63.9%-24.2%$161.71M$102.03M-21.00213Upcoming Earnings Related Companies and Tools Related Companies ON24 Competitors Perfect Competitors Telos Competitors Sangoma Technologies Competitors Airship AI Competitors SmartRent Competitors eGain Competitors TrueCar Competitors Expensify Competitors SoundThinking Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:UPLD) was last updated on 8/2/2025 by MarketBeat.com Staff From Our PartnersElon’s Secret Social Security BombshellTo All Americans Born Before April 16th, 1963: Did Trump Just Give The Green Light To Radically RE-DO Social S...Banyan Hill Publishing | SponsoredElon’s BIGGEST warning yet?Tesla's About to Prove Everyone Wrong... Again Back in 2018, when Jeff Brown told everyone to buy Tesla… ...Brownstone Research | SponsoredChina just unlocked Nvidia’s AI chips—what that means for youTired of Missing Big AI Moves Like Nvidia? You’re not the problem—your trading system is. Tim’s XGPT system...Timothy Sykes | SponsoredThis Social Security Shift Could Boost Benefits by 400%If you currently collect Social Security—or plan to in the future—this may be one of the most important update...InvestorPlace | SponsoredMan Who Called Nvidia at $1.10 Says Buy This Now...In 2004, one man called Nvidia before just about anyone knew it existed. Now, this same guy says a new comp...The Oxford Club | SponsoredA new rule goes live in July — and the banks are quietly crushing itA little-known regulation quietly goes into effect this July. And it's already being exploited by Wall Stre...American Alternative | SponsoredYour blueprint for crypto wealthMark August 12th on your calendar. 27 of crypto's most successful minds are about to reveal everything…Crypto 101 Media | SponsoredJeff Bezos Launches "ChatGPT Killer"?Amazon just launched Nova—its secretive new AI system designed to rival ChatGPT. Bezos says he now spends 95% ...Stansberry Research | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added ten stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding Upland Software, Inc. Please log in to your account or sign up in order to add this asset to your watchlist. Share Upland Software With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
