UPLD vs. SMRT, EB, ONTF, CMCM, INSE, EGAN, KLTR, DOYU, ASUR, and CCRD
Should you be buying Upland Software stock or one of its competitors? The main competitors of Upland Software include SmartRent (SMRT), Eventbrite (EB), ON24 (ONTF), Cheetah Mobile (CMCM), Inspired Entertainment (INSE), eGain (EGAN), Kaltura (KLTR), DouYu International (DOYU), Asure Software (ASUR), and CoreCard (CCRD). These companies are all part of the "computer software" industry.
Upland Software vs. Its Competitors
SmartRent (NYSE:SMRT) and Upland Software (NASDAQ:UPLD) are both small-cap computer software companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, analyst recommendations, media sentiment, earnings, institutional ownership, risk, profitability and valuation.
Upland Software has a net margin of -17.49% compared to SmartRent's net margin of -46.54%. SmartRent's return on equity of -14.94% beat Upland Software's return on equity.
SmartRent presently has a consensus price target of $1.45, indicating a potential upside of 5.45%. Upland Software has a consensus price target of $4.00, indicating a potential upside of 69.85%. Given Upland Software's stronger consensus rating and higher possible upside, analysts plainly believe Upland Software is more favorable than SmartRent.
In the previous week, Upland Software had 1 more articles in the media than SmartRent. MarketBeat recorded 1 mentions for Upland Software and 0 mentions for SmartRent. Upland Software's average media sentiment score of 1.54 beat SmartRent's score of 0.00 indicating that Upland Software is being referred to more favorably in the news media.
SmartRent has a beta of 1.84, indicating that its share price is 84% more volatile than the S&P 500. Comparatively, Upland Software has a beta of 1.14, indicating that its share price is 14% more volatile than the S&P 500.
59.4% of SmartRent shares are owned by institutional investors. Comparatively, 77.8% of Upland Software shares are owned by institutional investors. 9.0% of SmartRent shares are owned by company insiders. Comparatively, 14.8% of Upland Software shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
SmartRent has higher earnings, but lower revenue than Upland Software. SmartRent is trading at a lower price-to-earnings ratio than Upland Software, indicating that it is currently the more affordable of the two stocks.
Summary
Upland Software beats SmartRent on 11 of the 16 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding UPLD and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:UPLD) was last updated on 10/6/2025 by MarketBeat.com Staff