22nd Century Group (XXII) Competitors $2.47 -0.29 (-10.51%) Closing price 04:00 PM EasternExtended Trading$2.48 +0.01 (+0.40%) As of 06:55 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock XXII vs. IIPR, GRWG, KAVL, PM, BTI, MO, TPB, UVV, ISPR, and GNLNShould you be buying 22nd Century Group stock or one of its competitors? The main competitors of 22nd Century Group include Innovative Industrial Properties (IIPR), GrowGeneration (GRWG), Kaival Brands Innovations Group (KAVL), Philip Morris International (PM), British American Tobacco (BTI), Altria Group (MO), Turning Point Brands (TPB), Universal (UVV), Ispire Technology (ISPR), and Greenlane (GNLN). 22nd Century Group vs. Its Competitors Innovative Industrial Properties GrowGeneration Kaival Brands Innovations Group Philip Morris International British American Tobacco Altria Group Turning Point Brands Universal Ispire Technology Greenlane 22nd Century Group (NASDAQ:XXII) and Innovative Industrial Properties (NYSE:IIPR) are both small-cap cannabis companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, profitability, dividends, institutional ownership, valuation, analyst recommendations, earnings and media sentiment. Do institutionals & insiders hold more shares of XXII or IIPR? 18.1% of 22nd Century Group shares are owned by institutional investors. Comparatively, 70.6% of Innovative Industrial Properties shares are owned by institutional investors. 0.0% of 22nd Century Group shares are owned by company insiders. Comparatively, 2.0% of Innovative Industrial Properties shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term. Which has better valuation and earnings, XXII or IIPR? Innovative Industrial Properties has higher revenue and earnings than 22nd Century Group. 22nd Century Group is trading at a lower price-to-earnings ratio than Innovative Industrial Properties, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio22nd Century Group$24.38M0.05-$15.16M-$2.99 thousand0.00Innovative Industrial Properties$308.52M4.66$161.66M$5.209.87 Do analysts recommend XXII or IIPR? Innovative Industrial Properties has a consensus target price of $78.67, suggesting a potential upside of 53.29%. Given Innovative Industrial Properties' stronger consensus rating and higher possible upside, analysts plainly believe Innovative Industrial Properties is more favorable than 22nd Century Group.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score 22nd Century Group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00Innovative Industrial Properties 2 Sell rating(s) 5 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.11 Which has more volatility & risk, XXII or IIPR? 22nd Century Group has a beta of 1.78, indicating that its share price is 78% more volatile than the S&P 500. Comparatively, Innovative Industrial Properties has a beta of 1.69, indicating that its share price is 69% more volatile than the S&P 500. Does the media prefer XXII or IIPR? In the previous week, Innovative Industrial Properties had 7 more articles in the media than 22nd Century Group. MarketBeat recorded 12 mentions for Innovative Industrial Properties and 5 mentions for 22nd Century Group. Innovative Industrial Properties' average media sentiment score of 1.49 beat 22nd Century Group's score of 0.43 indicating that Innovative Industrial Properties is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment 22nd Century Group 1 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Innovative Industrial Properties 6 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Is XXII or IIPR more profitable? Innovative Industrial Properties has a net margin of 50.30% compared to 22nd Century Group's net margin of -57.62%. Innovative Industrial Properties' return on equity of 8.01% beat 22nd Century Group's return on equity.Company Net Margins Return on Equity Return on Assets 22nd Century Group-57.62% -524.68% -57.04% Innovative Industrial Properties 50.30%8.01%6.45% SummaryInnovative Industrial Properties beats 22nd Century Group on 16 of the 17 factors compared between the two stocks. Get 22nd Century Group News Delivered to You Automatically Sign up to receive the latest news and ratings for XXII and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding XXII and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart XXII vs. The Competition Export to ExcelMetric22nd Century GroupTOBACCO IndustryStaples SectorNASDAQ ExchangeMarket Cap$1.26M$56.23B$15.60B$9.30BDividend YieldN/A4.53%3.21%4.06%P/E Ratio0.009.5919.2424.34Price / Sales0.0543.3845.38170.20Price / CashN/A13.7514.7058.21Price / Book0.052.995.935.56Net Income-$15.16M$1.42B$690.35M$259.03M7 Day Performance-19.54%-0.19%-5.13%-4.56%1 Month Performance-66.85%-0.90%-3.15%6.00%1 Year Performance-99.88%9.90%-2.46%15.52% 22nd Century Group Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)XXII22nd Century Group0.4881 of 5 stars$2.47-10.5%N/A-99.9%$1.26M$24.38M0.0080Positive NewsAnalyst ForecastShort Interest ↑IIPRInnovative Industrial Properties4.122 of 5 stars$53.16-1.0%$78.67+48.0%-57.9%$1.50B$308.52M10.2220News CoveragePositive NewsUpcoming EarningsAnalyst RevisionGRWGGrowGeneration2.2859 of 5 stars$1.09-0.9%$2.38+117.9%-57.4%$65.44M$188.87M-1.30690KAVLKaival Brands Innovations GroupN/A$0.51+6.2%N/A-49.5%$0.00$1.70M0.0010Positive NewsShort Interest ↑High Trading VolumePMPhilip Morris International4.389 of 5 stars$157.66-2.0%$186.73+18.4%+42.4%$250.47B$39.06B29.9783,100Positive NewsAnalyst ForecastBTIBritish American Tobacco2.413 of 5 stars$51.81-0.8%$33.00-36.3%+50.8%$107.78B$33.06B10.6448,000News CoveragePositive NewsMOAltria Group4.1898 of 5 stars$58.73-1.9%$56.75-3.4%+26.2%$100.80B$24.02B9.846,200Trending NewsEarnings ReportAnalyst ForecastTPBTurning Point Brands2.957 of 5 stars$78.08-0.3%$76.67-1.8%+120.2%$1.40B$360.66M34.25430News CoverageUpcoming EarningsAnalyst ForecastUVVUniversal2.4283 of 5 stars$54.05-1.5%N/A+2.0%$1.36B$2.95B14.3028,500Upcoming EarningsShort Interest ↑ISPRIspire Technology2.4706 of 5 stars$3.01+2.4%$7.50+149.2%-64.1%$168.01M$151.91M-6.1469GNLNGreenlane0.1986 of 5 stars$4.94+8.1%N/A-99.8%$6.06M$13.27M0.00260Short Interest ↑ Related Companies and Tools Related Companies IIPR Alternatives GRWG Alternatives KAVL Alternatives PM Alternatives BTI Alternatives MO Alternatives TPB Alternatives UVV Alternatives ISPR Alternatives GNLN Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:XXII) was last updated on 8/1/2025 by MarketBeat.com Staff From Our PartnersMan Who Called Nvidia at $1.10 Says Buy This Now...In 2004, one man called Nvidia before just about anyone knew it existed. 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