22nd Century Group (XXII) Competitors $1.97 -0.01 (-0.51%) Closing price 08/22/2025 04:00 PM EasternExtended Trading$1.98 +0.01 (+0.51%) As of 08/22/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock XXII vs. IIPR, GRWG, KAVL, PM, BTI, MO, TPB, UVV, ISPR, and GNLNShould you be buying 22nd Century Group stock or one of its competitors? The main competitors of 22nd Century Group include Innovative Industrial Properties (IIPR), GrowGeneration (GRWG), Kaival Brands Innovations Group (KAVL), Philip Morris International (PM), British American Tobacco (BTI), Altria Group (MO), Turning Point Brands (TPB), Universal (UVV), Ispire Technology (ISPR), and Greenlane (GNLN). 22nd Century Group vs. Its Competitors Innovative Industrial Properties GrowGeneration Kaival Brands Innovations Group Philip Morris International British American Tobacco Altria Group Turning Point Brands Universal Ispire Technology Greenlane Innovative Industrial Properties (NYSE:IIPR) and 22nd Century Group (NASDAQ:XXII) are both small-cap cannabis companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, dividends, media sentiment, risk, profitability, earnings and institutional ownership. Do analysts recommend IIPR or XXII? Innovative Industrial Properties presently has a consensus target price of $78.67, suggesting a potential upside of 43.43%. Given Innovative Industrial Properties' stronger consensus rating and higher possible upside, research analysts plainly believe Innovative Industrial Properties is more favorable than 22nd Century Group.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Innovative Industrial Properties 2 Sell rating(s) 5 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.1122nd Century Group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Which has preferable valuation and earnings, IIPR or XXII? Innovative Industrial Properties has higher revenue and earnings than 22nd Century Group. 22nd Century Group is trading at a lower price-to-earnings ratio than Innovative Industrial Properties, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioInnovative Industrial Properties$308.52M4.98$161.66M$4.6211.8722nd Century Group$24.38M0.30-$15.16M-$2.99 thousand0.00 Which has more volatility and risk, IIPR or XXII? Innovative Industrial Properties has a beta of 1.65, indicating that its stock price is 65% more volatile than the S&P 500. Comparatively, 22nd Century Group has a beta of 1.72, indicating that its stock price is 72% more volatile than the S&P 500. Does the media refer more to IIPR or XXII? In the previous week, Innovative Industrial Properties had 4 more articles in the media than 22nd Century Group. MarketBeat recorded 9 mentions for Innovative Industrial Properties and 5 mentions for 22nd Century Group. Innovative Industrial Properties' average media sentiment score of 1.34 beat 22nd Century Group's score of 0.04 indicating that Innovative Industrial Properties is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Innovative Industrial Properties 6 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive 22nd Century Group 0 Very Positive mention(s) 1 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Do insiders & institutionals hold more shares of IIPR or XXII? 70.6% of Innovative Industrial Properties shares are owned by institutional investors. Comparatively, 18.1% of 22nd Century Group shares are owned by institutional investors. 2.0% of Innovative Industrial Properties shares are owned by insiders. Comparatively, 0.0% of 22nd Century Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth. Is IIPR or XXII more profitable? Innovative Industrial Properties has a net margin of 47.71% compared to 22nd Century Group's net margin of -80.22%. Innovative Industrial Properties' return on equity of 7.26% beat 22nd Century Group's return on equity.Company Net Margins Return on Equity Return on Assets Innovative Industrial Properties47.71% 7.26% 5.83% 22nd Century Group -80.22%-344.13%-62.82% SummaryInnovative Industrial Properties beats 22nd Century Group on 16 of the 17 factors compared between the two stocks. Get 22nd Century Group News Delivered to You Automatically Sign up to receive the latest news and ratings for XXII and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding XXII and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart XXII vs. The Competition Export to ExcelMetric22nd Century GroupTOBACCO IndustryStaples SectorNASDAQ ExchangeMarket Cap$7.27M$60.40B$16.43B$9.58BDividend YieldN/A4.35%3.10%4.10%P/E Ratio0.0010.8318.7126.04Price / Sales0.3046.2347.12102.77Price / CashN/A15.0414.8858.48Price / Book1.293.365.816.61Net Income-$15.16M$1.42B$687.69M$265.56M7 Day Performance-15.81%2.15%0.49%1.97%1 Month Performance-35.41%9.47%-2.45%-0.36%1 Year Performance-99.87%17.66%5.16%19.03% 22nd Century Group Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)XXII22nd Century Group0.349 of 5 stars$1.97-0.5%N/A-99.9%$7.27M$24.38M0.0080Short Interest ↓Gap DownIIPRInnovative Industrial Properties4.0726 of 5 stars$52.00-0.5%$78.67+51.3%-54.6%$1.46B$308.52M11.2620Positive NewsGRWGGrowGeneration3.1453 of 5 stars$1.57+8.3%$2.50+59.2%-18.8%$86.67M$188.87M-1.91690Gap UpKAVLKaival Brands Innovations GroupN/A$0.82-1.2%N/A+28.2%$0.00$1.70M0.0010News CoveragePositive NewsPMPhilip Morris International3.9759 of 5 stars$166.37+0.1%$186.27+12.0%+42.9%$258.69B$89.44B31.6383,100Positive NewsBTIBritish American Tobacco2.392 of 5 stars$57.76+1.1%$40.00-30.7%+61.3%$117.71B$33.06B11.8648,000Positive NewsMOAltria Group4.2122 of 5 stars$66.00+0.3%$59.13-10.4%+30.5%$110.57B$24.02B12.776,200Trending NewsDividend IncreaseAnalyst ForecastTPBTurning Point Brands3.1952 of 5 stars$98.550.0%$78.83-20.0%+148.8%$1.78B$360.66M41.23430Positive NewsUVVUniversal3.4953 of 5 stars$53.96+0.9%N/A+7.1%$1.33B$2.95B13.1328,500Trending NewsAnalyst UpgradeShort Interest ↓Analyst RevisionISPRIspire Technology2.2867 of 5 stars$2.81flat$7.50+166.9%-57.9%$160.58M$151.91M-5.7369Positive NewsGNLNGreenlane0.1866 of 5 stars$3.56+9.2%N/A-99.9%$4.33M$13.27M0.00260 Related Companies and Tools Related Companies IIPR Alternatives GRWG Alternatives KAVL Alternatives PM Alternatives BTI Alternatives MO Alternatives TPB Alternatives UVV Alternatives ISPR Alternatives GNLN Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:XXII) was last updated on 8/23/2025 by MarketBeat.com Staff From Our PartnersMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredBONUS GUIDE - Ben Stein Prepares For the Next Financial CrisisWith inflation high, debt soaring, and global tensions rising, a financial storm may be brewing. 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