Aegon (AEG) Competitors $7.37 +0.09 (+1.24%) Closing price 08/8/2025 03:59 PM EasternExtended Trading$7.34 -0.04 (-0.47%) As of 08/8/2025 07:58 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock AEG vs. BHF, AIG, AMP, DB, EQH, MET, PFG, PRU, SF, and UBSShould you be buying Aegon stock or one of its competitors? The main competitors of Aegon include Brighthouse Financial (BHF), American International Group (AIG), Ameriprise Financial (AMP), Deutsche Bank Aktiengesellschaft (DB), Equitable (EQH), MetLife (MET), Principal Financial Group (PFG), Prudential Financial (PRU), Stifel Financial (SF), and UBS Group (UBS). These companies are all part of the "finance" sector. Aegon vs. Its Competitors Brighthouse Financial American International Group Ameriprise Financial Deutsche Bank Aktiengesellschaft Equitable MetLife Principal Financial Group Prudential Financial Stifel Financial UBS Group Brighthouse Financial (NASDAQ:BHF) and Aegon (NYSE:AEG) are both finance companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, risk, earnings, media sentiment, dividends, valuation and profitability. Which has preferable valuation and earnings, BHF or AEG? Aegon has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Aegon, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBrighthouse Financial$4.72B0.54$388M$9.244.82Aegon$10.65B1.39$744.48M$0.967.68 Is BHF or AEG more profitable? Brighthouse Financial has a net margin of 10.24% compared to Aegon's net margin of 0.00%. Brighthouse Financial's return on equity of 21.06% beat Aegon's return on equity.Company Net Margins Return on Equity Return on Assets Brighthouse Financial10.24% 21.06% 0.47% Aegon N/A N/A N/A Which has more risk and volatility, BHF or AEG? Brighthouse Financial has a beta of 0.88, indicating that its stock price is 12% less volatile than the S&P 500. Comparatively, Aegon has a beta of 0.94, indicating that its stock price is 6% less volatile than the S&P 500. Do insiders & institutionals believe in BHF or AEG? 81.2% of Brighthouse Financial shares are held by institutional investors. Comparatively, 4.3% of Aegon shares are held by institutional investors. 1.4% of Brighthouse Financial shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term. Do analysts rate BHF or AEG? Brighthouse Financial presently has a consensus target price of $60.67, suggesting a potential upside of 36.27%. Given Brighthouse Financial's higher possible upside, equities research analysts plainly believe Brighthouse Financial is more favorable than Aegon.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brighthouse Financial 2 Sell rating(s) 4 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.13Aegon 0 Sell rating(s) 0 Hold rating(s) 3 Buy rating(s) 1 Strong Buy rating(s) 3.25 Does the media favor BHF or AEG? In the previous week, Brighthouse Financial had 9 more articles in the media than Aegon. MarketBeat recorded 13 mentions for Brighthouse Financial and 4 mentions for Aegon. Brighthouse Financial's average media sentiment score of 0.29 beat Aegon's score of 0.15 indicating that Brighthouse Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Brighthouse Financial 5 Very Positive mention(s) 1 Positive mention(s) 4 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Aegon 1 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral SummaryBrighthouse Financial beats Aegon on 9 of the 16 factors compared between the two stocks. Get Aegon News Delivered to You Automatically Sign up to receive the latest news and ratings for AEG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AEG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AEG vs. The Competition Export to ExcelMetricAegonINS IndustryFinance SectorNYSE ExchangeMarket Cap$14.79B$20.88B$12.22B$20.63BDividend Yield5.06%2.94%5.63%3.65%P/E Ratio7.6811.7719.3228.07Price / Sales1.392.0126.2776.23Price / Cash20.8216.8618.2317.60Price / Book1.473.782.224.61Net Income$744.48M$1.62B$1.00B$994.05M7 Day Performance4.76%2.04%0.34%0.54%1 Month Performance6.04%2.09%-0.02%-0.97%1 Year Performance21.62%21.54%543.78%14.31% Aegon Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AEGAegon3.7189 of 5 stars$7.37+1.2%N/A+21.6%$14.79B$10.65B7.6823,123BHFBrighthouse Financial4.8304 of 5 stars$46.96+1.7%$60.30+28.4%+6.1%$2.65B$4.72B5.631,400Earnings ReportAnalyst ForecastGap DownAIGAmerican International Group4.8642 of 5 stars$78.27+1.6%$88.33+12.9%+8.4%$44.38B$27.25B-29.4222,200Positive NewsEarnings ReportDividend AnnouncementAnalyst UpgradeAMPAmeriprise Financial4.546 of 5 stars$506.51+1.0%$534.71+5.6%+24.6%$47.76B$17.26B15.7613,600Positive NewsDBDeutsche Bank Aktiengesellschaft3.1837 of 5 stars$33.70+3.6%N/A+149.6%$64.80B$71.84B12.8189,753Positive NewsEQHEquitable4.4737 of 5 stars$51.03+1.9%$65.30+28.0%+34.8%$15.11B$12.44B13.878,000Positive NewsAnalyst ForecastMETMetLife4.9902 of 5 stars$74.86+1.1%$96.10+28.4%+8.7%$49.68B$70.99B12.1745,000Trending NewsEarnings ReportPFGPrincipal Financial Group4.4544 of 5 stars$75.88+0.5%$86.70+14.3%+2.4%$16.90B$15.13B11.3619,300Positive NewsPRUPrudential Financial4.7975 of 5 stars$101.78+1.1%$121.75+19.6%-5.6%$35.45B$68.05B22.5738,196Positive NewsDividend AnnouncementSFStifel Financial4.2174 of 5 stars$112.35+1.1%$115.78+3.1%+36.8%$11.42B$4.97B21.779,000Dividend AnnouncementUBSUBS Group3.6315 of 5 stars$37.34+1.8%N/A+37.8%$117.58B$84.56B19.75108,648Trending NewsGap Up Related Companies and Tools Related Companies Brighthouse Financial Competitors American International Group Competitors Ameriprise Financial Competitors Deutsche Bank Aktiengesellschaft Competitors Equitable Competitors MetLife Competitors Principal Financial Group Competitors Prudential Financial Competitors Stifel Financial Competitors UBS Group Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:AEG) was last updated on 8/11/2025 by MarketBeat.com Staff From Our PartnersYour blueprint for crypto wealthMark August 12th on your calendar. 27 of crypto's most successful minds are about to reveal everything…Crypto 101 Media | SponsoredTrump’s national nightmare is herePorter Stansberry and Jeff Brown say a new U.S. national emergency is already underway — and it could trigger ...Porter & Company | SponsoredHIDDEN IN THE BOOK OF GENESIS…“This land I will give to you…” — a 4,000-year-old line from Genesis may hold the key to unlocking a $150 tril...Paradigm Press | SponsoredTrump set to Boost Social Security Checks by 400%?If you're collecting or planning to collect social security... 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