Aegon (AEG) Competitors $7.80 +0.14 (+1.76%) As of 12:59 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock AEG vs. BHF, AIG, AMP, DB, EQH, MET, PFG, PRU, SF, and UBSShould you be buying Aegon stock or one of its competitors? The main competitors of Aegon include Brighthouse Financial (BHF), American International Group (AIG), Ameriprise Financial (AMP), Deutsche Bank Aktiengesellschaft (DB), Equitable (EQH), MetLife (MET), Principal Financial Group (PFG), Prudential Financial (PRU), Stifel Financial (SF), and UBS Group (UBS). These companies are all part of the "finance" sector. Aegon vs. Its Competitors Brighthouse Financial American International Group Ameriprise Financial Deutsche Bank Aktiengesellschaft Equitable MetLife Principal Financial Group Prudential Financial Stifel Financial UBS Group Aegon (NYSE:AEG) and Brighthouse Financial (NASDAQ:BHF) are both finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, valuation, dividends, profitability, institutional ownership, media sentiment, earnings and analyst recommendations. Do analysts rate AEG or BHF? Brighthouse Financial has a consensus target price of $59.67, indicating a potential upside of 33.18%. Given Brighthouse Financial's higher possible upside, analysts plainly believe Brighthouse Financial is more favorable than Aegon.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Aegon 0 Sell rating(s) 0 Hold rating(s) 3 Buy rating(s) 1 Strong Buy rating(s) 3.25Brighthouse Financial 2 Sell rating(s) 4 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.13 Does the media favor AEG or BHF? In the previous week, Brighthouse Financial had 1 more articles in the media than Aegon. MarketBeat recorded 10 mentions for Brighthouse Financial and 9 mentions for Aegon. Aegon's average media sentiment score of 0.95 beat Brighthouse Financial's score of 0.91 indicating that Aegon is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Aegon 3 Very Positive mention(s) 3 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Brighthouse Financial 4 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Do institutionals and insiders believe in AEG or BHF? 4.3% of Aegon shares are owned by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are owned by institutional investors. 1.4% of Brighthouse Financial shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth. Is AEG or BHF more profitable? Brighthouse Financial has a net margin of 10.24% compared to Aegon's net margin of 0.00%. Brighthouse Financial's return on equity of 21.06% beat Aegon's return on equity.Company Net Margins Return on Equity Return on Assets AegonN/A N/A N/A Brighthouse Financial 10.24%21.06%0.47% Which has higher earnings & valuation, AEG or BHF? Aegon has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Aegon, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAegon$10.65B1.47$744.48M$0.968.12Brighthouse Financial$4.72B0.54$388M$9.244.85 Which has more volatility & risk, AEG or BHF? Aegon has a beta of 0.99, meaning that its share price is 1% less volatile than the S&P 500. Comparatively, Brighthouse Financial has a beta of 0.87, meaning that its share price is 13% less volatile than the S&P 500. SummaryAegon and Brighthouse Financial tied by winning 8 of the 16 factors compared between the two stocks. Get Aegon News Delivered to You Automatically Sign up to receive the latest news and ratings for AEG and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AEG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AEG vs. The Competition Export to ExcelMetricAegonINS IndustryFinance SectorNYSE ExchangeMarket Cap$15.66B$20.76B$12.42B$21.15BDividend Yield4.79%2.66%5.42%3.50%P/E Ratio8.1313.85228.2029.04Price / Sales1.472.1031.3548.03Price / Cash21.9817.2319.0618.29Price / Book1.472.092.335.29Net Income$744.48M$1.62B$1.01B$997.87M7 Day Performance-0.26%-2.19%-0.31%-0.63%1 Month Performance12.32%3.86%4.06%6.33%1 Year Performance29.81%15.64%541.15%13.76% Aegon Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AEGAegon4.3123 of 5 stars$7.81+1.8%N/A+25.6%$15.66B$10.65B8.1323,123Gap UpBHFBrighthouse Financial4.757 of 5 stars$46.79-0.6%$59.67+27.5%+0.6%$2.69B$4.72B5.061,400Analyst RevisionAIGAmerican International Group4.9515 of 5 stars$82.81-0.7%$88.27+6.6%+5.2%$46.19B$27.25B15.6822,200Positive NewsAMPAmeriprise Financial4.5083 of 5 stars$511.33-1.1%$534.71+4.6%+13.9%$48.73B$17.26B15.9113,600Positive NewsDBDeutsche Bank Aktiengesellschaft3.1394 of 5 stars$36.94-0.6%N/A+111.7%$74.00B$71.84B14.0589,753Analyst ForecastShort Interest ↑EQHEquitable3.7724 of 5 stars$52.88-1.3%$64.90+22.7%+24.1%$16.05B$12.44B42.648,000Short Interest ↑METMetLife4.9675 of 5 stars$80.86-0.8%$95.60+18.2%+4.0%$54.19B$70.99B13.7145,000PFGPrincipal Financial Group4.0224 of 5 stars$80.28-0.5%$86.90+8.2%-1.8%$17.98B$15.13B12.0219,300Positive NewsPRUPrudential Financial4.8184 of 5 stars$109.17-0.7%$122.08+11.8%-11.4%$38.68B$68.05B24.2138,196Positive NewsSFStifel Financial4.1542 of 5 stars$115.31+0.9%$115.78+0.4%+29.6%$11.68B$4.97B22.359,000UBSUBS Group4.1322 of 5 stars$40.19-0.5%N/A+28.9%$129.48B$84.56B21.26108,648Trending News Related Companies and Tools Related Companies Brighthouse Financial Competitors American International Group Competitors Ameriprise Financial Competitors Deutsche Bank Aktiengesellschaft Competitors Equitable Competitors MetLife Competitors Principal Financial Group Competitors Prudential Financial Competitors Stifel Financial Competitors UBS Group Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:AEG) was last updated on 9/3/2025 by MarketBeat.com Staff From Our PartnersHow “Trump’s New Dollar” Could Impact Your WealthPresident Trump just signed a game-changing law… That could soon upgrade the U.S. dollar in your checking a...Brownstone Research | SponsoredForget Tesla — This Tiny AI Stock Is Musk’s Real PlayWhile Wall Street focused on Tesla’s earnings, Elon Musk was quietly building a supercomputer so powerful it c...Behind the Markets | SponsoredWhat's the Best Way to Lower RMD Taxes?Turning 73 triggers a key IRS rule: you must begin taking required minimum distributions (RMDs) from certain r...SmartAsset | SponsoredWhat Steve Bannon revealed about Trump’s gold playA Trump advisor just said 3 words that could reset the dollar. 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