Aegon (AEG) Competitors $7.14 +0.07 (+0.92%) Closing price 03:58 PM EasternExtended Trading$7.14 0.00 (0.00%) As of 04:04 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock AEG vs. BHF, AIG, AMP, DB, EQH, MET, PFG, PRU, SF, and UBSShould you be buying Aegon stock or one of its competitors? The main competitors of Aegon include Brighthouse Financial (BHF), American International Group (AIG), Ameriprise Financial (AMP), Deutsche Bank Aktiengesellschaft (DB), Equitable (EQH), MetLife (MET), Principal Financial Group (PFG), Prudential Financial (PRU), Stifel Financial (SF), and UBS Group (UBS). These companies are all part of the "finance" sector. Aegon vs. Its Competitors Brighthouse Financial American International Group Ameriprise Financial Deutsche Bank Aktiengesellschaft Equitable MetLife Principal Financial Group Prudential Financial Stifel Financial UBS Group Brighthouse Financial (NASDAQ:BHF) and Aegon (NYSE:AEG) are both finance companies, but which is the better stock? We will compare the two businesses based on the strength of their institutional ownership, risk, media sentiment, valuation, earnings, analyst recommendations, profitability and dividends. Do analysts rate BHF or AEG? Brighthouse Financial currently has a consensus price target of $60.30, suggesting a potential upside of 21.18%. Given Brighthouse Financial's higher possible upside, analysts clearly believe Brighthouse Financial is more favorable than Aegon.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brighthouse Financial 2 Sell rating(s) 5 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.11Aegon 0 Sell rating(s) 0 Hold rating(s) 3 Buy rating(s) 1 Strong Buy rating(s) 3.25 Which has preferable valuation and earnings, BHF or AEG? Aegon has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Aegon, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBrighthouse Financial$4.72B0.60$388M$8.345.97Aegon$10.65B1.48$744.48M$0.967.43 Is BHF or AEG more profitable? Brighthouse Financial has a net margin of 8.71% compared to Aegon's net margin of 0.00%. Brighthouse Financial's return on equity of 25.60% beat Aegon's return on equity.Company Net Margins Return on Equity Return on Assets Brighthouse Financial8.71% 25.60% 0.54% Aegon N/A N/A N/A Do insiders and institutionals hold more shares of BHF or AEG? 81.2% of Brighthouse Financial shares are owned by institutional investors. Comparatively, 4.3% of Aegon shares are owned by institutional investors. 1.4% of Brighthouse Financial shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term. Which has more risk & volatility, BHF or AEG? Brighthouse Financial has a beta of 0.88, suggesting that its share price is 12% less volatile than the S&P 500. Comparatively, Aegon has a beta of 0.91, suggesting that its share price is 9% less volatile than the S&P 500. Does the media prefer BHF or AEG? In the previous week, Brighthouse Financial had 11 more articles in the media than Aegon. MarketBeat recorded 14 mentions for Brighthouse Financial and 3 mentions for Aegon. Brighthouse Financial's average media sentiment score of 0.59 beat Aegon's score of 0.45 indicating that Brighthouse Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Brighthouse Financial 7 Very Positive mention(s) 1 Positive mention(s) 5 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Aegon 1 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral SummaryBrighthouse Financial beats Aegon on 9 of the 16 factors compared between the two stocks. Get Aegon News Delivered to You Automatically Sign up to receive the latest news and ratings for AEG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AEG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AEG vs. The Competition Export to ExcelMetricAegonINS IndustryFinance SectorNYSE ExchangeMarket Cap$15.73B$20.34B$12.07B$20.70BDividend Yield5.28%2.96%5.56%3.65%P/E Ratio7.4313.0519.1527.47Price / Sales1.482.1126.4256.34Price / Cash21.9216.9918.5517.94Price / Book1.564.032.304.63Net Income$744.48M$1.60B$997.29M$993.88M7 Day Performance0.56%-0.03%0.36%-0.40%1 Month Performance5.94%1.61%4.65%6.48%1 Year Performance15.08%15.36%542.07%10.83% Aegon Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AEGAegon4.472 of 5 stars$7.14+0.9%N/A+14.2%$15.73B$10.65B7.4323,123BHFBrighthouse Financial4.6649 of 5 stars$49.13+0.7%$60.30+22.7%+6.6%$2.82B$4.72B5.891,400AIGAmerican International Group4.4904 of 5 stars$81.68-0.1%$88.12+7.9%+9.1%$47.08B$27.25B-30.7122,200Positive NewsAMPAmeriprise Financial4.3101 of 5 stars$539.34+0.6%$526.43-2.4%+32.5%$51.36B$17.26B18.3313,600Positive NewsUpcoming EarningsDBDeutsche Bank Aktiengesellschaft2.9701 of 5 stars$29.80+0.5%N/A+83.6%$59.35B$71.84B17.7489,753Upcoming EarningsEQHEquitable4.32 of 5 stars$53.39+1.1%$64.18+20.2%+26.8%$16.22B$12.44B14.518,000Positive NewsMETMetLife4.9862 of 5 stars$77.88+0.2%$95.50+22.6%+3.2%$52.28B$70.99B12.6645,000PFGPrincipal Financial Group3.9281 of 5 stars$80.95+0.7%$84.08+3.9%-4.3%$18.15B$15.77B12.1219,300PRUPrudential Financial4.9009 of 5 stars$105.54-0.4%$121.85+15.4%-16.5%$37.36B$60.62B16.7338,196SFStifel Financial3.8995 of 5 stars$110.33+2.0%$110.88+0.5%+32.1%$11.33B$5.00B21.109,000UBSUBS Group4.2287 of 5 stars$35.66-0.1%N/A+18.5%$114.34B$84.56B23.62108,648Trending News Related Companies and Tools Related Companies Brighthouse Financial Competitors American International Group Competitors Ameriprise Financial Competitors Deutsche Bank Aktiengesellschaft Competitors Equitable Competitors MetLife Competitors Principal Financial Group Competitors Prudential Financial Competitors Stifel Financial Competitors UBS Group Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:AEG) was last updated on 7/21/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | Sponsored[No Brainer Gold Play]: “Show me a better investment.”A Historic Gold Announcement Is About to Rock Wall Street? 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According to my research, an executive order from President Trump c...Weiss Ratings | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added ten stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding Aegon NV Please log in to your account or sign up in order to add this asset to your watchlist. Share Aegon With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. 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