Aegon (AEG) Competitors $7.80 +0.01 (+0.06%) Closing price 08/29/2025 03:59 PM EasternExtended Trading$7.70 -0.11 (-1.35%) As of 08/29/2025 07:14 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock AEG vs. BHF, AIG, AMP, DB, EQH, MET, PFG, PRU, SF, and UBSShould you be buying Aegon stock or one of its competitors? The main competitors of Aegon include Brighthouse Financial (BHF), American International Group (AIG), Ameriprise Financial (AMP), Deutsche Bank Aktiengesellschaft (DB), Equitable (EQH), MetLife (MET), Principal Financial Group (PFG), Prudential Financial (PRU), Stifel Financial (SF), and UBS Group (UBS). These companies are all part of the "finance" sector. Aegon vs. Its Competitors Brighthouse Financial American International Group Ameriprise Financial Deutsche Bank Aktiengesellschaft Equitable MetLife Principal Financial Group Prudential Financial Stifel Financial UBS Group Aegon (NYSE:AEG) and Brighthouse Financial (NASDAQ:BHF) are both finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, profitability, valuation, analyst recommendations, media sentiment, risk, institutional ownership and dividends. Does the media favor AEG or BHF? In the previous week, Aegon and Aegon both had 10 articles in the media. Brighthouse Financial's average media sentiment score of 0.99 beat Aegon's score of 0.64 indicating that Brighthouse Financial is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Aegon 4 Very Positive mention(s) 3 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Brighthouse Financial 6 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do analysts recommend AEG or BHF? Brighthouse Financial has a consensus target price of $59.67, indicating a potential upside of 26.25%. Given Brighthouse Financial's higher probable upside, analysts plainly believe Brighthouse Financial is more favorable than Aegon.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Aegon 0 Sell rating(s) 0 Hold rating(s) 3 Buy rating(s) 1 Strong Buy rating(s) 3.25Brighthouse Financial 2 Sell rating(s) 4 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.13 Do institutionals & insiders believe in AEG or BHF? 4.3% of Aegon shares are held by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are held by institutional investors. 1.4% of Brighthouse Financial shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth. Which has more risk & volatility, AEG or BHF? Aegon has a beta of 0.94, indicating that its share price is 6% less volatile than the S&P 500. Comparatively, Brighthouse Financial has a beta of 0.88, indicating that its share price is 12% less volatile than the S&P 500. Is AEG or BHF more profitable? Brighthouse Financial has a net margin of 10.24% compared to Aegon's net margin of 0.00%. Brighthouse Financial's return on equity of 21.06% beat Aegon's return on equity.Company Net Margins Return on Equity Return on Assets AegonN/A N/A N/A Brighthouse Financial 10.24%21.06%0.47% Which has higher valuation and earnings, AEG or BHF? Aegon has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Aegon, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAegon$10.65B1.47$744.48M$0.968.13Brighthouse Financial$6.15B0.44$388M$9.245.11 SummaryBrighthouse Financial beats Aegon on 8 of the 15 factors compared between the two stocks. Get Aegon News Delivered to You Automatically Sign up to receive the latest news and ratings for AEG and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AEG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AEG vs. The Competition Export to ExcelMetricAegonINS IndustryFinance SectorNYSE ExchangeMarket Cap$15.63B$21.15B$12.56B$21.35BDividend Yield4.79%2.66%5.42%3.49%P/E Ratio8.1314.00228.4629.34Price / Sales1.472.0932.4652.58Price / Cash21.9817.2322.2523.91Price / Book1.472.112.355.36Net Income$744.48M$1.62B$1.01B$996.52M7 Day Performance-1.76%-2.92%0.24%0.34%1 Month Performance9.85%3.85%3.64%5.52%1 Year Performance27.74%15.79%541.65%11.66% Aegon Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AEGAegon4.6256 of 5 stars$7.81+0.1%N/A+27.6%$15.63B$10.65B8.1323,123Analyst UpgradeBHFBrighthouse Financial4.8667 of 5 stars$46.79-0.6%$59.67+27.5%+3.0%$2.69B$4.72B5.061,400Analyst RevisionAIGAmerican International Group4.9096 of 5 stars$82.81-0.7%$88.27+6.6%+5.6%$46.19B$27.25B15.6822,200Positive NewsAnalyst UpgradeAMPAmeriprise Financial4.4524 of 5 stars$511.33-1.1%$534.71+4.6%+14.7%$48.73B$17.26B15.9113,600News CoveragePositive NewsDBDeutsche Bank Aktiengesellschaft3.6907 of 5 stars$36.94-0.6%N/A+114.4%$74.00B$71.84B14.0589,753News CoveragePositive NewsAnalyst DowngradeEQHEquitable3.7909 of 5 stars$52.88-1.3%$64.90+22.7%+25.3%$16.05B$12.44B42.648,000News CoveragePositive NewsMETMetLife4.991 of 5 stars$80.86-0.8%$95.60+18.2%+5.1%$54.19B$70.99B13.7145,000PFGPrincipal Financial Group3.9649 of 5 stars$80.28-0.5%$86.90+8.2%-1.1%$17.98B$15.13B12.0219,300News CoveragePositive NewsPRUPrudential Financial4.844 of 5 stars$109.17-0.7%$122.08+11.8%-9.4%$38.68B$68.05B24.2138,196SFStifel Financial4.5744 of 5 stars$115.31+0.9%$115.78+0.4%+31.0%$11.68B$4.97B22.359,000News CoveragePositive NewsUBSUBS Group3.5084 of 5 stars$40.19-0.5%N/A+31.7%$129.48B$84.56B21.26108,648Trending NewsAnalyst Upgrade Related Companies and Tools Related Companies Brighthouse Financial Competitors American International Group Competitors Ameriprise Financial Competitors Deutsche Bank Aktiengesellschaft Competitors Equitable Competitors MetLife Competitors Principal Financial Group Competitors Prudential Financial Competitors Stifel Financial Competitors UBS Group Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:AEG) was last updated on 8/31/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredBONUS GUIDE - Ben Stein Prepares For the Next Financial CrisisWith inflation high, debt soaring, and global tensions rising, a financial storm may be brewing. 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