Brown-Forman (BF.B) Competitors

Brown Forman (NYSE:BF.A) and Brown-Forman (NYSE:BF.B) are both large-cap consumer staples companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, dividends, earnings, analyst recommendations, profitability, institutional ownership, valuation and risk.

Which has more risk and volatility, BF.A or BF.B?

Brown Forman has a beta of 0.53, indicating that its share price is 47% less volatile than the S&P 500. Comparatively, Brown-Forman has a beta of 0.53, indicating that its share price is 47% less volatile than the S&P 500.

Which has higher earnings and valuation, BF.A or BF.B?

Brown Forman is trading at a lower price-to-earnings ratio than Brown-Forman, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brown Forman	$3.98B	3.26	$869M	$2.12	12.95
Brown-Forman	$3.98B	3.31	$869M	$1.84	15.11

Is BF.A or BF.B more profitable?

Company	Net Margins	Return on Equity	Return on Assets
Brown Forman	21.38%	21.77%	10.34%
Brown-Forman	21.38%	21.77%	10.34%

Does the media favor BF.A or BF.B?

In the previous week, Brown Forman had 1 more articles in the media than Brown-Forman. MarketBeat recorded 3 mentions for Brown Forman and 2 mentions for Brown-Forman. Brown-Forman's average media sentiment score of 0.17 beat Brown Forman's score of 0.00 indicating that Brown-Forman is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Brown Forman	0 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Brown-Forman	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do institutionals and insiders hold more shares of BF.A or BF.B?

3.8% of Brown Forman shares are held by institutional investors. Comparatively, 34.7% of Brown-Forman shares are held by institutional investors. 4.0% of Brown Forman shares are held by insiders. Comparatively, 2.7% of Brown-Forman shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Do analysts recommend BF.A or BF.B?

Brown-Forman has a consensus price target of $38.83, suggesting a potential upside of 39.64%. Given Brown-Forman's stronger consensus rating and higher possible upside, analysts clearly believe Brown-Forman is more favorable than Brown Forman.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brown Forman	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Brown-Forman	2 Sell rating(s)	9 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	2.14

Is BF.A or BF.B a better dividend stock?

Brown Forman pays an annual dividend of $0.91 per share and has a dividend yield of 3.3%. Brown-Forman pays an annual dividend of $0.91 per share and has a dividend yield of 3.3%. Brown Forman pays out 42.9% of its earnings in the form of a dividend. Brown-Forman pays out 49.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Brown Forman is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Brown-Forman beats Brown Forman on 8 of the 13 factors compared between the two stocks.