Birkenstock (BIRK) Competitors

ON (NYSE:ONON) and Birkenstock (NYSE:BIRK) are both apparel companies, but which is the better business? We will contrast the two businesses based on the strength of their media sentiment, analyst recommendations, earnings, risk, valuation, profitability, institutional ownership and dividends.

Which has higher valuation and earnings, ONON or BIRK?

ON has higher revenue and earnings than Birkenstock. Birkenstock is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ON	$2.63B	10.28	$275.23M	$0.45	95.52
Birkenstock	$1.96B	4.45	$207.85M	$1.80	25.75

Which has more risk & volatility, ONON or BIRK?

ON has a beta of 2.23, indicating that its share price is 123% more volatile than the S&P 500. Comparatively, Birkenstock has a beta of 1.31, indicating that its share price is 31% more volatile than the S&P 500.

Do analysts recommend ONON or BIRK?

ON presently has a consensus price target of $64.20, indicating a potential upside of 49.35%. Birkenstock has a consensus price target of $68.58, indicating a potential upside of 47.95%. Given ON's higher possible upside, research analysts clearly believe ON is more favorable than Birkenstock.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ON	1 Sell rating(s)	1 Hold rating(s)	19 Buy rating(s)	1 Strong Buy rating(s)	2.91
Birkenstock	0 Sell rating(s)	0 Hold rating(s)	13 Buy rating(s)	1 Strong Buy rating(s)	3.07

Does the media favor ONON or BIRK?

In the previous week, Birkenstock had 7 more articles in the media than ON. MarketBeat recorded 23 mentions for Birkenstock and 16 mentions for ON. ON's average media sentiment score of 1.26 beat Birkenstock's score of 1.01 indicating that ON is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
ON	11 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
Birkenstock	8 Very Positive mention(s)	1 Positive mention(s)	7 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Is ONON or BIRK more profitable?

Birkenstock has a net margin of 15.21% compared to ON's net margin of 4.45%. Birkenstock's return on equity of 11.52% beat ON's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ON	4.45%	8.75%	5.10%
Birkenstock	15.21%	11.52%	6.27%

Do institutionals and insiders believe in ONON or BIRK?

36.4% of ON shares are owned by institutional investors. Comparatively, 19.9% of Birkenstock shares are owned by institutional investors. 68.6% of ON shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Summary

ON beats Birkenstock on 10 of the 16 factors compared between the two stocks.