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Birkenstock (BIRK) Competitors

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$41.90 -0.43 (-1.02%)
Closing price 10/17/2025 03:59 PM Eastern
Extended Trading
$42.37 +0.47 (+1.12%)
As of 08:00 AM Eastern
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BIRK vs. ONON, LULU, AS, GIL, LEVI, KTB, ZGN, BRP, CPRI, and UAA

Should you be buying Birkenstock stock or one of its competitors? The main competitors of Birkenstock include ON (ONON), lululemon athletica (LULU), Amer Sports (AS), Gildan Activewear (GIL), Levi Strauss & Co. (LEVI), Kontoor Brands (KTB), Ermenegildo Zegna (ZGN), The Baldwin Insurance Group (BRP), Capri (CPRI), and Under Armour (UAA). These companies are all part of the "apparel" industry.

Birkenstock vs. Its Competitors

ON (NYSE:ONON) and Birkenstock (NYSE:BIRK) are both apparel companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, valuation, analyst recommendations, earnings, media sentiment, profitability, institutional ownership and dividends.

In the previous week, ON had 13 more articles in the media than Birkenstock. MarketBeat recorded 23 mentions for ON and 10 mentions for Birkenstock. Birkenstock's average media sentiment score of 0.61 beat ON's score of 0.58 indicating that Birkenstock is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ON
6 Very Positive mention(s)
5 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Birkenstock
5 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

ON currently has a consensus price target of $63.65, indicating a potential upside of 51.87%. Birkenstock has a consensus price target of $68.38, indicating a potential upside of 63.21%. Given Birkenstock's stronger consensus rating and higher possible upside, analysts plainly believe Birkenstock is more favorable than ON.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ON
3 Sell rating(s)
1 Hold rating(s)
19 Buy rating(s)
1 Strong Buy rating(s)
2.75
Birkenstock
0 Sell rating(s)
1 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
3.00

36.4% of ON shares are held by institutional investors. Comparatively, 19.9% of Birkenstock shares are held by institutional investors. 68.6% of ON shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

ON has a beta of 2.19, indicating that its stock price is 119% more volatile than the S&P 500. Comparatively, Birkenstock has a beta of 1.22, indicating that its stock price is 22% more volatile than the S&P 500.

Birkenstock has a net margin of 15.21% compared to ON's net margin of 4.45%. Birkenstock's return on equity of 11.52% beat ON's return on equity.

Company Net Margins Return on Equity Return on Assets
ON4.45% 8.75% 5.10%
Birkenstock 15.21%11.52%6.27%

ON has higher revenue and earnings than Birkenstock. Birkenstock is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ON$2.72B9.71$275.23M$0.4593.13
Birkenstock$1.96B4.02$207.85M$1.8023.28

Summary

ON beats Birkenstock on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BIRK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BIRK vs. The Competition

MetricBirkenstockSHOES&REL APPRL IndustryDiscretionary SectorNYSE Exchange
Market Cap$7.87B$14.44B$8.35B$21.77B
Dividend YieldN/A2.46%3.10%3.63%
P/E Ratio23.2815.5418.0232.43
Price / Sales4.021.246.1981.20
Price / Cash21.2611.9914.3418.06
Price / Book2.763.084.914.59
Net Income$207.85M$567.48M$256.63M$1.01B
7 Day Performance-1.50%0.19%-0.08%-0.38%
1 Month Performance-11.85%-5.53%-5.16%-0.93%
1 Year Performance-19.08%-15.79%31.91%9.46%

Birkenstock Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BIRK
Birkenstock
3.7802 of 5 stars
$41.90
-1.0%
$68.38
+63.2%
-19.1%$7.87B$1.96B23.287,400
ONON
ON
3.7448 of 5 stars
$42.97
+2.7%
$64.20
+49.4%
-13.3%$26.36B$2.72B95.493,254Analyst Revision
LULU
lululemon athletica
4.3437 of 5 stars
$169.85
+1.4%
$232.29
+36.8%
-42.6%$19.86B$10.59B11.5539,000Trending News
Analyst Forecast
AS
Amer Sports
3.8494 of 5 stars
$30.90
-0.1%
$43.49
+40.7%
+62.8%$17.14B$5.18B75.3713,400Analyst Upgrade
GIL
Gildan Activewear
4.1037 of 5 stars
$60.37
+1.7%
$66.23
+9.7%
+27.7%$8.85B$3.27B19.1750,000Positive News
LEVI
Levi Strauss & Co.
4.7194 of 5 stars
$21.19
-1.2%
$26.36
+24.4%
+11.6%$8.49B$6.36B13.9418,700
KTB
Kontoor Brands
4.3704 of 5 stars
$78.61
+5.8%
$91.33
+16.2%
+1.3%$4.13B$2.61B17.5513,200News Coverage
Analyst Forecast
ZGN
Ermenegildo Zegna
1.695 of 5 stars
$8.72
-1.7%
$9.94
+14.0%
+24.7%$3.61B$1.91B16.457,395
BRP
The Baldwin Insurance Group
N/A$28.73
-1.1%
N/A-57.8%$3.38B$1.27B-31.239,200
CPRI
Capri
3.8883 of 5 stars
$19.94
+4.3%
$24.08
+20.8%
-49.4%$2.28B$4.44B-2.1214,200
UAA
Under Armour
4.4331 of 5 stars
$4.84
+1.8%
$6.70
+38.6%
-48.9%$2.04B$5.16B21.9814,400Analyst Upgrade

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This page (NYSE:BIRK) was last updated on 10/20/2025 by MarketBeat.com Staff
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