Birkenstock (BIRK) Competitors

Birkenstock (NYSE:BIRK) and ON (NYSE:ONON) are both apparel companies, but which is the better business? We will compare the two companies based on the strength of their dividends, risk, institutional ownership, profitability, valuation, earnings, media sentiment and analyst recommendations.

Which has preferable earnings and valuation, BIRK or ONON?

ON has higher revenue and earnings than Birkenstock. Birkenstock is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Birkenstock	$1.96B	5.12	$207.85M	$1.80	29.65
ON	$2.63B	11.11	$275.23M	$0.45	103.28

Do analysts rate BIRK or ONON?

Birkenstock presently has a consensus price target of $68.58, indicating a potential upside of 28.52%. ON has a consensus price target of $64.20, indicating a potential upside of 38.13%. Given ON's higher probable upside, analysts plainly believe ON is more favorable than Birkenstock.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Birkenstock	0 Sell rating(s)	0 Hold rating(s)	13 Buy rating(s)	1 Strong Buy rating(s)	3.07
ON	1 Sell rating(s)	1 Hold rating(s)	19 Buy rating(s)	1 Strong Buy rating(s)	2.91

Do insiders and institutionals believe in BIRK or ONON?

19.9% of Birkenstock shares are owned by institutional investors. Comparatively, 36.4% of ON shares are owned by institutional investors. 68.6% of ON shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Does the media favor BIRK or ONON?

In the previous week, Birkenstock had 3 more articles in the media than ON. MarketBeat recorded 19 mentions for Birkenstock and 16 mentions for ON. ON's average media sentiment score of 1.15 beat Birkenstock's score of 0.58 indicating that ON is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Birkenstock	8 Very Positive mention(s)	1 Positive mention(s)	9 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
ON	12 Very Positive mention(s)	0 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Is BIRK or ONON more profitable?

Birkenstock has a net margin of 15.21% compared to ON's net margin of 4.45%. Birkenstock's return on equity of 11.52% beat ON's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Birkenstock	15.21%	11.52%	6.27%
ON	4.45%	8.75%	5.10%

Which has more risk and volatility, BIRK or ONON?

Birkenstock has a beta of 1.31, meaning that its stock price is 31% more volatile than the S&P 500. Comparatively, ON has a beta of 2.24, meaning that its stock price is 124% more volatile than the S&P 500.

Summary

ON beats Birkenstock on 10 of the 16 factors compared between the two stocks.