BIRK vs. ONON, LULU, AS, LEVI, GIL, KTB, ZGN, BRP, CPRI, and UAA
Should you be buying Birkenstock stock or one of its competitors? The main competitors of Birkenstock include ON (ONON), lululemon athletica (LULU), Amer Sports (AS), Levi Strauss & Co. (LEVI), Gildan Activewear (GIL), Kontoor Brands (KTB), Ermenegildo Zegna (ZGN), The Baldwin Insurance Group (BRP), Capri (CPRI), and Under Armour (UAA). These companies are all part of the "apparel" industry.
Birkenstock vs. Its Competitors
Birkenstock (NYSE:BIRK) and ON (NYSE:ONON) are both apparel companies, but which is the superior investment? We will contrast the two companies based on the strength of their analyst recommendations, risk, valuation, earnings, profitability, media sentiment, institutional ownership and dividends.
19.9% of Birkenstock shares are owned by institutional investors. Comparatively, 36.4% of ON shares are owned by institutional investors. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
In the previous week, ON had 5 more articles in the media than Birkenstock. MarketBeat recorded 17 mentions for ON and 12 mentions for Birkenstock. Birkenstock's average media sentiment score of 0.96 beat ON's score of 0.81 indicating that Birkenstock is being referred to more favorably in the media.
Birkenstock presently has a consensus price target of $68.38, indicating a potential upside of 50.70%. ON has a consensus price target of $64.20, indicating a potential upside of 51.63%. Given ON's higher probable upside, analysts plainly believe ON is more favorable than Birkenstock.
ON has higher revenue and earnings than Birkenstock. Birkenstock is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.
Birkenstock has a net margin of 15.21% compared to ON's net margin of 4.45%. Birkenstock's return on equity of 11.52% beat ON's return on equity.
Birkenstock has a beta of 1.22, suggesting that its share price is 22% more volatile than the S&P 500. Comparatively, ON has a beta of 2.19, suggesting that its share price is 119% more volatile than the S&P 500.
Summary
ON beats Birkenstock on 9 of the 15 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding BIRK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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Birkenstock Competitors List
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This page (NYSE:BIRK) was last updated on 10/6/2025 by MarketBeat.com Staff