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Diageo (DEO) Competitors

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$85.59 -1.13 (-1.30%)
Closing price 09/18/2026 03:59 PM Eastern
Extended Trading
$85.60 +0.01 (+0.01%)
As of 09/18/2026 07:30 PM Eastern
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DEO vs. BF.A, BF.B, MGPI, WVVI, and AMSS

Should you buy Diageo stock or one of its competitors? Diageo's main competitors and comparable companies include Brown Forman (BF.A), Brown-Forman (BF.B), MGP Ingredients (MGPI), Willamette Valley Vineyards (WVVI), and Amass Brands (AMSS). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "distillers & vintners" industry.

How does Diageo compare to Brown Forman?

Diageo (NYSE:DEO) and Brown Forman (NYSE:BF.A) are both large-cap consumer staples companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, valuation, institutional ownership, risk, media sentiment, earnings, dividends and profitability.

Diageo pays an annual dividend of $1.52 per share and has a dividend yield of 1.8%. Brown Forman pays an annual dividend of $0.92 per share and has a dividend yield of 3.5%. Brown Forman pays out 59.4% of its earnings in the form of a dividend.

Diageo has a beta of 0.54, suggesting that its share price is 46% less volatile than the broader market. Comparatively, Brown Forman has a beta of 0.32, suggesting that its share price is 68% less volatile than the broader market.

Brown Forman has a net margin of 18.42% compared to Diageo's net margin of 0.00%. Brown Forman's return on equity of 17.80% beat Diageo's return on equity.

Company Net Margins Return on Equity Return on Assets
DiageoN/A N/A N/A
Brown Forman 18.42%17.80%8.94%

In the previous week, Diageo had 12 more articles in the media than Brown Forman. MarketBeat recorded 14 mentions for Diageo and 2 mentions for Brown Forman. Diageo's average media sentiment score of 0.46 beat Brown Forman's score of -0.07 indicating that Diageo is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Diageo
3 Very Positive mention(s)
4 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Brown Forman
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Diageo has higher revenue and earnings than Brown Forman.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Diageo$19.64B2.43$1.74BN/AN/A
Brown Forman$3.93B3.09$715M$1.5517.09

Diageo currently has a consensus price target of $106.25, indicating a potential upside of 24.14%. Given Diageo's stronger consensus rating and higher probable upside, analysts plainly believe Diageo is more favorable than Brown Forman.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Diageo
1 Sell rating(s)
5 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.42
Brown Forman
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

9.0% of Diageo shares are owned by institutional investors. Comparatively, 3.8% of Brown Forman shares are owned by institutional investors. 4.1% of Brown Forman shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

Diageo beats Brown Forman on 10 of the 16 factors compared between the two stocks.

How does Diageo compare to Brown-Forman?

Diageo (NYSE:DEO) and Brown-Forman (NYSE:BF.B) are both large-cap consumer staples companies, but which is the better investment? We will compare the two businesses based on the strength of their analyst recommendations, valuation, earnings, profitability, institutional ownership, media sentiment, risk and dividends.

Diageo has higher revenue and earnings than Brown-Forman.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Diageo$19.64B2.43$1.74BN/AN/A
Brown-Forman$3.93B3.03$715M$1.5516.75

Diageo has a beta of 0.54, suggesting that its stock price is 46% less volatile than the broader market. Comparatively, Brown-Forman has a beta of 0.33, suggesting that its stock price is 67% less volatile than the broader market.

Diageo presently has a consensus target price of $106.25, indicating a potential upside of 24.14%. Brown-Forman has a consensus target price of $26.70, indicating a potential upside of 2.84%. Given Diageo's stronger consensus rating and higher probable upside, analysts plainly believe Diageo is more favorable than Brown-Forman.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Diageo
1 Sell rating(s)
5 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.42
Brown-Forman
3 Sell rating(s)
7 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.70

Brown-Forman has a net margin of 18.42% compared to Diageo's net margin of 0.00%. Brown-Forman's return on equity of 17.80% beat Diageo's return on equity.

Company Net Margins Return on Equity Return on Assets
DiageoN/A N/A N/A
Brown-Forman 18.42%17.80%8.94%

In the previous week, Diageo had 13 more articles in the media than Brown-Forman. MarketBeat recorded 14 mentions for Diageo and 1 mentions for Brown-Forman. Brown-Forman's average media sentiment score of 1.22 beat Diageo's score of 0.46 indicating that Brown-Forman is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Diageo
3 Very Positive mention(s)
4 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Brown-Forman
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Diageo pays an annual dividend of $1.52 per share and has a dividend yield of 1.8%. Brown-Forman pays an annual dividend of $0.92 per share and has a dividend yield of 3.5%. Brown-Forman pays out 59.4% of its earnings in the form of a dividend.

9.0% of Diageo shares are owned by institutional investors. Comparatively, 34.7% of Brown-Forman shares are owned by institutional investors. 2.7% of Brown-Forman shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Diageo and Brown-Forman tied by winning 8 of the 16 factors compared between the two stocks.

How does Diageo compare to MGP Ingredients?

Diageo (NYSE:DEO) and MGP Ingredients (NASDAQ:MGPI) are both consumer staples companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, media sentiment, profitability, earnings, institutional ownership, valuation, dividends and risk.

9.0% of Diageo shares are held by institutional investors. Comparatively, 77.1% of MGP Ingredients shares are held by institutional investors. 31.7% of MGP Ingredients shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Diageo pays an annual dividend of $1.52 per share and has a dividend yield of 1.8%. MGP Ingredients pays an annual dividend of $0.48 per share and has a dividend yield of 3.4%. MGP Ingredients pays out -4.3% of its earnings in the form of a dividend.

Diageo currently has a consensus price target of $106.25, indicating a potential upside of 24.14%. MGP Ingredients has a consensus price target of $27.25, indicating a potential upside of 92.85%. Given MGP Ingredients' higher possible upside, analysts clearly believe MGP Ingredients is more favorable than Diageo.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Diageo
1 Sell rating(s)
5 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.42
MGP Ingredients
1 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33

In the previous week, Diageo had 11 more articles in the media than MGP Ingredients. MarketBeat recorded 14 mentions for Diageo and 3 mentions for MGP Ingredients. Diageo's average media sentiment score of 0.46 beat MGP Ingredients' score of -0.10 indicating that Diageo is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Diageo
3 Very Positive mention(s)
4 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
MGP Ingredients
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Diageo has a net margin of 0.00% compared to MGP Ingredients' net margin of -48.08%. MGP Ingredients' return on equity of 7.41% beat Diageo's return on equity.

Company Net Margins Return on Equity Return on Assets
DiageoN/A N/A N/A
MGP Ingredients -48.08%7.41%4.32%

Diageo has higher revenue and earnings than MGP Ingredients.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Diageo$19.64B2.43$1.74BN/AN/A
MGP Ingredients$536.38M0.56-$107.81M-$11.26N/A

Diageo has a beta of 0.54, suggesting that its share price is 46% less volatile than the broader market. Comparatively, MGP Ingredients has a beta of 0.45, suggesting that its share price is 55% less volatile than the broader market.

Summary

Diageo beats MGP Ingredients on 9 of the 16 factors compared between the two stocks.

How does Diageo compare to Willamette Valley Vineyards?

Willamette Valley Vineyards (NASDAQ:WVVI) and Diageo (NYSE:DEO) are both consumer staples companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, institutional ownership, dividends, media sentiment, profitability, earnings and risk.

Diageo has a consensus price target of $106.25, indicating a potential upside of 24.14%. Given Diageo's stronger consensus rating and higher probable upside, analysts clearly believe Diageo is more favorable than Willamette Valley Vineyards.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Willamette Valley Vineyards
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Diageo
1 Sell rating(s)
5 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.42

Diageo has higher revenue and earnings than Willamette Valley Vineyards.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Willamette Valley Vineyards$37.20M0.29-$920K-$0.92N/A
Diageo$19.64B2.43$1.74BN/AN/A

12.2% of Willamette Valley Vineyards shares are held by institutional investors. Comparatively, 9.0% of Diageo shares are held by institutional investors. 9.1% of Willamette Valley Vineyards shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

In the previous week, Diageo had 13 more articles in the media than Willamette Valley Vineyards. MarketBeat recorded 14 mentions for Diageo and 1 mentions for Willamette Valley Vineyards. Willamette Valley Vineyards' average media sentiment score of 0.67 beat Diageo's score of 0.46 indicating that Willamette Valley Vineyards is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Willamette Valley Vineyards
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Diageo
3 Very Positive mention(s)
4 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Diageo has a net margin of 0.00% compared to Willamette Valley Vineyards' net margin of -5.93%. Diageo's return on equity of 0.00% beat Willamette Valley Vineyards' return on equity.

Company Net Margins Return on Equity Return on Assets
Willamette Valley Vineyards-5.93% -10.31% -2.11%
Diageo N/A N/A N/A

Willamette Valley Vineyards has a beta of 0.18, indicating that its share price is 82% less volatile than the broader market. Comparatively, Diageo has a beta of 0.54, indicating that its share price is 46% less volatile than the broader market.

Summary

Diageo beats Willamette Valley Vineyards on 11 of the 14 factors compared between the two stocks.

How does Diageo compare to Amass Brands?

Diageo (NYSE:DEO) and Amass Brands (NASDAQ:AMSS) are both consumer staples companies, but which is the superior investment? We will compare the two businesses based on the strength of their risk, institutional ownership, media sentiment, analyst recommendations, earnings, profitability, dividends and valuation.

Diageo has higher revenue and earnings than Amass Brands.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Diageo$19.64B2.43$1.74BN/AN/A
Amass BrandsN/AN/AN/AN/AN/A

In the previous week, Diageo had 13 more articles in the media than Amass Brands. MarketBeat recorded 14 mentions for Diageo and 1 mentions for Amass Brands. Diageo's average media sentiment score of 0.46 beat Amass Brands' score of 0.00 indicating that Diageo is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Diageo
3 Very Positive mention(s)
4 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Amass Brands
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Diageo currently has a consensus target price of $106.25, suggesting a potential upside of 24.14%. Amass Brands has a consensus target price of $7.00, suggesting a potential upside of 937.65%. Given Amass Brands' higher possible upside, analysts clearly believe Amass Brands is more favorable than Diageo.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Diageo
1 Sell rating(s)
5 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.42
Amass Brands
1 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

9.0% of Diageo shares are owned by institutional investors. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Company Net Margins Return on Equity Return on Assets
DiageoN/A N/A N/A
Amass Brands N/A N/A N/A

Summary

Diageo beats Amass Brands on 6 of the 7 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DEO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DEO vs. The Competition

MetricDiageoBeverages IndustryConsumer Staples SectorNYSE Exchange
Market Cap$48.27B$22.67B$15.66B$23.13B
Dividend Yield1.75%2.69%3.23%3.59%
P/E RatioN/A17.2014.1828.21
Price / Sales2.4329.85262,949.0120.22
Price / Cash7.8417.5856.6934.53
Price / Book3.683.894.694.67
Net Income$1.74B$906.50M$836.60M$1.07B
7 Day Performance-1.24%-0.60%-0.96%-1.64%
1 Month Performance-7.85%-4.11%-2.96%-4.25%
1 Year Performance-12.44%-7.88%10.35%8.32%

Diageo Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DEO
Diageo
3.6199 of 5 stars
$85.59
-1.3%
$106.25
+24.1%
-12.9%$48.27B$19.64BN/A27,938
BF.A
Brown Forman
N/A$26.61
-0.5%
N/A-5.3%$12.27B$3.93B17.174,900
BF.B
Brown-Forman
1.9744 of 5 stars
$26.21
-0.1%
$26.70
+1.9%
-5.5%$12.04B$3.93B16.914,900
MGPI
MGP Ingredients
4.0515 of 5 stars
$14.40
-2.9%
$27.25
+89.2%
-48.8%$317.57M$536.38MN/A617
WVVI
Willamette Valley Vineyards
0.4483 of 5 stars
$1.89
-0.5%
N/A-51.0%$9.46M$37.20MN/A270

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This page (NYSE:DEO) was last updated on 9/19/2026 by MarketBeat.com Staff.
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