Dollar General (DG) Stock Forecast & Price Target

$102.09 -4.81 (-4.50%)

Closing price 09/19/2025 03:59 PM Eastern

Extended Trading

$102.29 +0.20 (+0.20%)

As of 09/19/2025 07:59 PM Eastern

Compare

Dollar General - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Hold

Based on 27 Analyst Ratings

Sell
0

Hold
15

Buy
12

Based on 27 Wall Street analysts who have issued ratings for Dollar General in the last 12 months, the stock has a consensus rating of "Hold." Out of the 27 analysts, 15 have given a hold rating, 11 have given a buy rating, and 1 has given a strong buy rating for DG.

Consensus Price Target

$114.52
12.18% Upside

According to the 27 analysts' twelve-month price targets for Dollar General, the average price target is $114.52. The highest price target for DG is $139.00, while the lowest price target for DG is $80.00. The average price target represents a forecasted upside of 12.18% from the current price of $102.09.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Get the Latest News and Ratings for DG and Related Stocks

Enter your email address to receive the latest news and analysts' ratings for Dollar General and its competitors.

By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

DG Analyst Ratings Over Time

Type	Current Forecast 9/20/24 to 9/20/25	1 Month Ago 8/21/24 to 8/21/25	3 Months Ago 6/22/24 to 6/22/25	1 Year Ago 9/21/23 to 9/20/24
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	11 Buy rating(s)	10 Buy rating(s)	12 Buy rating(s)	6 Buy rating(s)
Hold	15 Hold rating(s)	16 Hold rating(s)	15 Hold rating(s)	15 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$114.52	$108.80	$109.04	$113.95
Forecasted Upside	12.18% Upside	-3.31% Downside	-2.18% Downside	32.48% Upside
Consensus Rating	Hold	Hold	Moderate Buy	Hold

DG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

DG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Dollar General Stock vs. The Competition

Type	Dollar General	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	2.48	2.47	2.53
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	12.18% Upside	43.93% Upside	11.30% Upside
News Sentiment Rating	Positive News See Recent DG News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
9/18/2025	Wolfe Research 3 of 5 stars		Initiated Coverage	Outperform	$139.00	+30.47%
9/16/2025	JPMorgan Chase & Co. 2 of 5 stars	Matthew Boss 3 of 5 stars	Boost Target	Neutral	$95.00 ➝ $109.00	+4.52%
8/29/2025	Telsey Advisory Group 4 of 5 stars	Joseph Feldman Not Rated	Set Target		$123.00	+11.39%
8/29/2025	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Lasser Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$128.00 ➝ $135.00	+20.75%
8/29/2025	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bobby Griffin Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$125.00 ➝ $130.00	+16.28%
8/29/2025	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Zhihan Ma Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$122.00 ➝ $134.00	+19.86%
8/29/2025	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Scot Ciccarelli Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$119.00 ➝ $120.00	+7.34%
8/29/2025	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Seth Sigman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$119.00 ➝ $127.00	+13.60%
8/29/2025	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Heinbockel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$125.00	+15.53%
8/29/2025	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Simeon Gutman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Equal Weight	$115.00 ➝ $125.00	+14.94%
Get the Latest News and Ratings for DG and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Dollar General and its competitors with MarketBeat's FREE daily newsletter.
8/29/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Edward Kelly Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Equal Weight	$105.00 ➝ $115.00	+4.72%
8/29/2025	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peter Keith Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$115.00 ➝ $117.00	+4.65%
8/12/2025	Evercore ISI Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Montani Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	In-Line	$118.00 ➝ $120.00	+4.70%
7/10/2025	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Anthony Chukumba Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$110.00 ➝ $120.00	+6.91%
6/24/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Kate McShane Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Buy ➝ Neutral	$115.00 ➝ $116.00	+0.88%
6/4/2025	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	P. Lejuez Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$101.00 ➝ $112.00	+0.56%
6/4/2025	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Robert Ohmes Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$115.00 ➝ $135.00	+19.82%
6/4/2025	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bradley Thomas Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Sector Weight
6/4/2025	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rupesh Parikh Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Market Perform ➝ Outperform	$130.00	+15.38%
6/3/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
6/3/2025	Cfra Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	A. Sundaram Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold
6/3/2025	Gordon Haskett Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	C. Grom Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Reduce ➝ Accumulate
4/8/2025	Melius Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	K. Short Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
4/8/2025	Melius Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy	$110.00	+19.42%
3/3/2025	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Krisztina Katai Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy ➝ Hold	$90.00 ➝ $80.00	+7.75%
12/6/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Market Perform	$80.00 ➝ $84.00	+3.38%
11/15/2024	Bernstein Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target		$98.00 ➝ $94.00	+24.04%
11/15/2024	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Hold	$100.00 ➝ $88.00	+16.13%
9/4/2024	Daiwa America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	K. Tamada Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Moderate Buy ➝ Hold
7/15/2024	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Buy	$175.00 ➝ $170.00	+32.81%
10/10/2023	BNP Paribas Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Neutral	$116.00	+13.73%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 01:31 PM ET.

Should I Buy Dollar General Stock? DG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, September 16, 2025. Please send any questions or comments about these Dollar General pros and cons to contact@marketbeat.com.

Dollar General
Bull Case

Here are some ways that investors could benefit from investing in Dollar General Co.:

The current stock price is around $103, which is relatively stable compared to its 52-week high of $117.95, indicating potential for growth.
Recent earnings reports show that Dollar General Co. exceeded consensus estimates, reporting earnings per share significantly higher than expected, which reflects strong operational performance.
Analysts have a generally positive outlook, with multiple firms upgrading their ratings and target prices, suggesting confidence in the company's future performance.
The company has a solid market capitalization of approximately $22.88 billion, indicating a strong position in the retail sector.
Dollar General Co. has a consistent dividend payout, with a recent quarterly dividend of $0.59 per share, providing income to investors and demonstrating financial stability.

Dollar General
Bear Case

Investors should be bearish about investing in Dollar General Co. for these reasons:

The stock has experienced a slight decline recently, trading down about 0.5%, which may indicate market volatility or investor uncertainty.
With a price-to-earnings (P/E) ratio of around 19.24, some investors may view the stock as overvalued compared to its earnings potential.
The company has a relatively low quick ratio of 0.27, which may raise concerns about its ability to meet short-term liabilities without selling inventory.
Despite positive earnings, the net margin of 2.86% suggests that profit margins are relatively thin, which could impact long-term profitability.
Market competition in the discount retail sector is intense, which could pressure Dollar General Co.'s market share and growth prospects.

DG Forecast - Frequently Asked Questions

: According to the research reports of 27 Wall Street equities research analysts, the average twelve-month stock price forecast for Dollar General is $114.52, with a high forecast of $139.00 and a low forecast of $80.00.
: 27 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Dollar General in the last year. There are currently 15 hold ratings, 11 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "hold" DG shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in DG, but not buy additional shares or sell existing shares.
: According to analysts, Dollar General's stock has a predicted upside of 12.18% based on their 12-month stock forecasts.
: Over the previous 90 days, Dollar General's stock had 1 downgrade by analysts.
: Dollar General has been rated by research analysts at Barclays, Evercore ISI, Guggenheim, JPMorgan Chase & Co., Loop Capital, Morgan Stanley, Piper Sandler, Raymond James Financial, Sanford C. Bernstein, Telsey Advisory Group, The Goldman Sachs Group, Truist Financial, UBS Group, Wells Fargo & Company, and Wolfe Research in the past 90 days.
: Analysts like Dollar General more than other "retail/wholesale" companies. The consensus rating score for Dollar General is 2.48 while the average consensus rating score for "retail/wholesale" companies is 2.47. Learn more on how DG compares to other companies.

Stock Forecasts and Research Tools

Related Companies

Today's Ratings

Top-Rated Stocks

More Ratings Tools

This page (NYSE:DG) was last updated on 9/20/2025 by MarketBeat.com Staff

From Our Partners

Get 30 Days of MarketBeat All Access for Free

Start Your 30-Day Trial

In-depth profiles and analysis for 20,000 public companies.
Real-time analyst ratings, insider transactions, earnings data, and more.
Our daily ratings and market update email newsletter.

Sign In
Create Account

Your Email Address:

Your Password:

Forgot your password?

Your Email Address:

Choose a Password:

By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Dollar General (DG) Stock Forecast & Price Target