Dollar General (DG) Stock Forecast & Price Target

$113.44 +1.93 (+1.73%)

As of 12:53 PM Eastern

Dollar General - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 28 Analyst Ratings

Sell
0

Hold
15

Buy
13

Based on 28 Wall Street analysts who have issued ratings for Dollar General in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 28 analysts, 15 have given a hold rating, 12 have given a buy rating, and 1 has given a strong buy rating for DG.

Consensus Price Target

$109.04
-3.88% Downside

According to the 28 analysts' twelve-month price targets for Dollar General, the average price target is $109.04. The highest price target for DG is $170.00, while the lowest price target for DG is $80.00. The average price target represents a forecasted downside of -3.88% from the current price of $113.44.

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DG Analyst Ratings Over Time

Type	Current Forecast 6/23/24 to 6/23/25	1 Month Ago 5/24/24 to 5/24/25	3 Months Ago 3/25/24 to 3/25/25	1 Year Ago 6/24/23 to 6/23/24
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	12 Buy rating(s)	10 Buy rating(s)	8 Buy rating(s)	9 Buy rating(s)
Hold	15 Hold rating(s)	14 Hold rating(s)	15 Hold rating(s)	11 Hold rating(s)
Sell	0 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$109.04	$97.36	$92.26	$148.00
Forecasted Upside	-3.88% Downside	-4.02% Downside	11.67% Upside	14.93% Upside
Consensus Rating	Moderate Buy	Hold	Hold	Hold

DG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

DG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Dollar General Stock vs. The Competition

Type	Dollar General	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	2.50	2.53	2.53
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	-2.18% Downside	51.68% Upside	14.88% Upside
News Sentiment Rating	Positive News See Recent DG News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
6/5/2025	Evercore ISI 2 of 5 stars	Michael Montani Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	In-Line ➝ In-Line	$105.00 ➝ $117.00	+1.93%
6/4/2025	Citigroup 3 of 5 stars	P. Lejuez Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$101.00 ➝ $112.00	+0.56%
6/4/2025	The Goldman Sachs Group 3 of 5 stars	Kate McShane Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$96.00 ➝ $115.00	+3.25%
6/4/2025	Raymond James Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	Bobby Griffin Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$100.00 ➝ $125.00	+12.28%
6/4/2025	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	Scot Ciccarelli Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Hold ➝ Hold	$93.00 ➝ $112.00	+1.34%
6/4/2025	Loop Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating	Anthony Chukumba Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Hold ➝ Hold	$80.00 ➝ $110.00	-0.47%
6/4/2025	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Simeon Gutman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Equal Weight ➝ Equal Weight	$85.00 ➝ $115.00	+3.93%
6/4/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating	Matthew Boss Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$88.00 ➝ $95.00	-13.80%
6/4/2025	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Michael Lasser Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$120.00 ➝ $128.00	+14.01%
6/4/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating	Edward Kelly Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Equal Weight ➝ Equal Weight	$80.00 ➝ $105.00	-7.15%
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6/4/2025	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating	Karen Short Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$100.00 ➝ $119.00	+5.62%
6/4/2025	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating	Robert Ohmes Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$115.00 ➝ $135.00	+19.82%
6/4/2025	KeyCorp Subscribe to MarketBeat All Access for the recommendation accuracy rating	Bradley Thomas Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Sector Weight ➝ Sector Weight
6/4/2025	Telsey Advisory Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Joseph Feldman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Market Perform ➝ Market Perform	$100.00 ➝ $120.00	+6.50%
6/4/2025	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating	Rupesh Parikh Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Market Perform ➝ Outperform	$130.00	+15.38%
6/3/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy
6/3/2025	Cfra Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Sundaram Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold
6/3/2025	Gordon Haskett Subscribe to MarketBeat All Access for the recommendation accuracy rating	C. Grom Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Reduce ➝ Accumulate
5/23/2025	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating	Zhihan Ma Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target		$120.00	+18.30%
5/8/2025	Guggenheim Subscribe to MarketBeat All Access for the recommendation accuracy rating	John Heinbockel Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$100.00 ➝ $105.00	+13.46%
4/8/2025	Melius Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Short Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
3/14/2025	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Peter Keith Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$79.00 ➝ $81.00	+1.21%
3/3/2025	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating	Krisztina Katai Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Hold	$90.00 ➝ $80.00	+7.75%
12/6/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Market Perform ➝ Market Perform	$80.00 ➝ $84.00	+3.38%
11/15/2024	Bernstein Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target		$98.00 ➝ $94.00	+24.04%
11/15/2024	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Hold ➝ Hold	$100.00 ➝ $88.00	+16.13%
9/4/2024	Daiwa America Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Tamada Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Moderate Buy ➝ Hold
7/15/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$175.00 ➝ $170.00	+32.81%
10/10/2023	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Neutral	$116.00	+13.73%
8/23/2023	Edward Jones Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Hold ➝ Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 12:53 PM ET.

Should I Buy Dollar General Stock? DG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, June 19, 2025. Please send any questions or comments about these Dollar General pros and cons to contact@marketbeat.com.

Dollar General
Bull Case

Here are some ways that investors could benefit from investing in Dollar General Co.:

The current stock price is around $112, reflecting a stable market position and potential for growth.
Institutional investors own a significant portion of the company, indicating strong confidence in its future performance.
Recent upgrades from major brokerages have set target prices as high as $135, suggesting potential upside for investors.
The company has demonstrated resilience with a market capitalization of approximately $24.71 billion, showcasing its stability in the retail sector.
Dollar General Co. has a history of consistent revenue growth, making it an attractive option for long-term investors.

Dollar General
Bear Case

Investors should be bearish about investing in Dollar General Co. for these reasons:

The stock has experienced fluctuations, with a recent decline of about 0.9%, which may indicate volatility.
High institutional ownership (91.77%) could lead to increased selling pressure if large investors decide to liquidate their positions.
Despite a strong market presence, the company faces competition from other discount retailers, which could impact future growth.
The company's debt-to-equity ratio is relatively high, suggesting potential financial risk if market conditions change.
Recent insider selling may raise concerns about the confidence of company executives in the stock's future performance.

DG Forecast - Frequently Asked Questions

: According to the research reports of 28 Wall Street equities research analysts, the average twelve-month stock price forecast for Dollar General is $109.04, with a high forecast of $170.00 and a low forecast of $80.00.
: 28 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Dollar General in the last twelve months. There are currently 15 hold ratings, 12 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" DG shares.
: According to analysts, Dollar General's stock has a predicted downside of -3.88% based on their 12-month stock forecasts.
: Over the previous 90 days, Dollar General's stock had 6 upgrades and 1 downgrade by analysts.
: Dollar General has been rated by research analysts at Bank of America, Barclays, Cfra Research, Citigroup, Evercore ISI, Gordon Haskett, Guggenheim, Jefferies Financial Group, JPMorgan Chase & Co., KeyCorp, Loop Capital, Melius, Melius Research, Morgan Stanley, Oppenheimer, Raymond James Financial, Sanford C. Bernstein, Telsey Advisory Group, The Goldman Sachs Group, Truist Financial, UBS Group, and Wells Fargo & Company in the past 90 days.
: Analysts like Dollar General less than other "retail/wholesale" companies. The consensus rating score for Dollar General is 2.50 while the average consensus rating score for "retail/wholesale" companies is 2.54. Learn more on how DG compares to other companies.

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This page (NYSE:DG) was last updated on 6/23/2025 by MarketBeat.com Staff

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Dollar General (DG) Stock Forecast & Price Target