Dollar General (DG) Stock Forecast & Price Target

$104.48 -0.91 (-0.86%)

As of 03:02 PM Eastern

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Dollar General - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Hold

Based on 26 Analyst Ratings

Sell
0

Hold
15

Buy
11

Based on 26 Wall Street analysts who have issued ratings for Dollar General in the last 12 months, the stock has a consensus rating of "Hold." Out of the 26 analysts, 15 have given a hold rating, 10 have given a buy rating, and 1 has given a strong buy rating for DG.

Consensus Price Target

$112.92
8.07% Upside

According to the 26 analysts' twelve-month price targets for Dollar General, the average price target is $112.92. The highest price target for DG is $135.00, while the lowest price target for DG is $80.00. The average price target represents a forecasted upside of 8.07% from the current price of $104.48.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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DG Analyst Ratings Over Time

Type	Current Forecast 9/12/24 to 9/12/25	1 Month Ago 8/13/24 to 8/13/25	3 Months Ago 6/14/24 to 6/14/25	1 Year Ago 9/13/23 to 9/12/24
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	10 Buy rating(s)	10 Buy rating(s)	12 Buy rating(s)	6 Buy rating(s)
Hold	15 Hold rating(s)	16 Hold rating(s)	15 Hold rating(s)	15 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$112.92	$108.80	$109.04	$113.95
Forecasted Upside	8.07% Upside	-6.07% Downside	-2.29% Downside	36.94% Upside
Consensus Rating	Hold	Hold	Moderate Buy	Hold

DG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

DG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Dollar General Stock vs. The Competition

Type	Dollar General	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	2.46	2.47	2.53
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	7.24% Upside	58.55% Upside	9.66% Upside
News Sentiment Rating	Positive News See Recent DG News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
8/29/2025	Telsey Advisory Group 4 of 5 stars	Joseph Feldman Not Rated	Set Target		$123.00	+11.39%
8/29/2025	UBS Group 4 of 5 stars	Michael Lasser 2 of 5 stars	Boost Target	Buy	$128.00 ➝ $135.00	+20.75%
8/29/2025	Raymond James Financial 4 of 5 stars	Bobby Griffin 3 of 5 stars	Boost Target	Outperform	$125.00 ➝ $130.00	+16.28%
8/29/2025	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Zhihan Ma Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$122.00 ➝ $134.00	+19.86%
8/29/2025	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Scot Ciccarelli Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$119.00 ➝ $120.00	+7.34%
8/29/2025	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Seth Sigman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$119.00 ➝ $127.00	+13.60%
8/29/2025	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Heinbockel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$125.00	+15.53%
8/29/2025	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Simeon Gutman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Equal Weight	$115.00 ➝ $125.00	+14.94%
8/29/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Edward Kelly Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Equal Weight	$105.00 ➝ $115.00	+4.72%
8/29/2025	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peter Keith Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$115.00 ➝ $117.00	+4.65%
Get the Latest News and Ratings for DG and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Dollar General and its competitors with MarketBeat's FREE daily newsletter.
8/12/2025	Evercore ISI Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Montani Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	In-Line	$118.00 ➝ $120.00	+4.70%
7/10/2025	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Anthony Chukumba Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$110.00 ➝ $120.00	+6.91%
6/24/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Kate McShane Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Buy ➝ Neutral	$115.00 ➝ $116.00	+0.88%
6/4/2025	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	P. Lejuez Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$101.00 ➝ $112.00	+0.56%
6/4/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Matthew Boss Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$88.00 ➝ $95.00	-13.80%
6/4/2025	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Robert Ohmes Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$115.00 ➝ $135.00	+19.82%
6/4/2025	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bradley Thomas Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Sector Weight
6/4/2025	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rupesh Parikh Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Market Perform ➝ Outperform	$130.00	+15.38%
6/3/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
6/3/2025	Cfra Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	A. Sundaram Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold
6/3/2025	Gordon Haskett Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	C. Grom Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Reduce ➝ Accumulate
4/8/2025	Melius Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	K. Short Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
4/8/2025	Melius Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy	$110.00	+19.42%
3/3/2025	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Krisztina Katai Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy ➝ Hold	$90.00 ➝ $80.00	+7.75%
12/6/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Market Perform	$80.00 ➝ $84.00	+3.38%
11/15/2024	Bernstein Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target		$98.00 ➝ $94.00	+24.04%
11/15/2024	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Hold	$100.00 ➝ $88.00	+16.13%
9/4/2024	Daiwa America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	K. Tamada Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Moderate Buy ➝ Hold
7/15/2024	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Buy	$175.00 ➝ $170.00	+32.81%
10/10/2023	BNP Paribas Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Neutral	$116.00	+13.73%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 03:03 PM ET.

Should I Buy Dollar General Stock? DG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, September 9, 2025. Please send any questions or comments about these Dollar General pros and cons to contact@marketbeat.com.

Dollar General
Bull Case

Here are some ways that investors could benefit from investing in Dollar General Co.:

The current stock price is around $109.25, which may present a buying opportunity for investors looking for value in the retail sector.
Analysts have set multiple price targets for Dollar General Co., with some estimates reaching as high as $135.00, indicating potential for significant upside.
The company has a solid dividend yield of 2.3%, providing investors with a steady income stream, which is attractive in a low-interest-rate environment.
Dollar General Co. has received a mix of ratings from analysts, with one Strong Buy, ten Buy ratings, and fifteen Hold ratings, suggesting a generally positive outlook among market experts.
Recent insider transactions show executives selling shares at prices above the current stock price, which may indicate confidence in the company's future performance.

Dollar General
Bear Case

Investors should be bearish about investing in Dollar General Co. for these reasons:

The company's debt-to-equity ratio is 0.71, which, while manageable, indicates that the company is using a significant amount of debt to finance its operations, potentially increasing financial risk.
With a current ratio of 1.25, Dollar General Co. has just enough short-term assets to cover its short-term liabilities, which may raise concerns about liquidity in challenging economic conditions.
Despite a generally positive outlook, the consensus rating is "Hold," suggesting that many analysts believe the stock may not outperform the market in the near term.
Insider ownership is relatively low at 0.56%, which may indicate a lack of alignment between management and shareholder interests.
The stock has experienced fluctuations, with a 52-week high of $117.95 and a low of $66.43, indicating volatility that could deter risk-averse investors.

DG Forecast - Frequently Asked Questions

: According to the research reports of 26 Wall Street equities research analysts, the average twelve-month stock price forecast for Dollar General is $112.92, with a high forecast of $135.00 and a low forecast of $80.00.
: 26 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Dollar General in the last year. There are currently 15 hold ratings, 10 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" DG shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in DG, but not buy additional shares or sell existing shares.
: According to analysts, Dollar General's stock has a predicted upside of 8.07% based on their 12-month stock forecasts.
: Over the previous 90 days, Dollar General's stock had 1 downgrade by analysts.
: Dollar General has been rated by research analysts at Barclays, Evercore ISI, Guggenheim, Loop Capital, Morgan Stanley, Piper Sandler, Raymond James Financial, Sanford C. Bernstein, Telsey Advisory Group, The Goldman Sachs Group, Truist Financial, UBS Group, and Wells Fargo & Company in the past 90 days.
: Analysts like Dollar General less than other "retail/wholesale" companies. The consensus rating score for Dollar General is 2.46 while the average consensus rating score for "retail/wholesale" companies is 2.47. Learn more on how DG compares to other companies.

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This page (NYSE:DG) was last updated on 9/12/2025 by MarketBeat.com Staff

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Dollar General (DG) Stock Forecast & Price Target

Dollar General - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Consensus Price Target

DG Analyst Ratings Over Time

DG Analyst Recommendations By Month

DG Price Targets by Month

Dollar General Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Dollar General Stock? DG Pros and Cons Explained

Dollar General
Bull Case

Dollar General
Bear Case

DG Forecast - Frequently Asked Questions

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Dollar General (DG) Stock Forecast & Price Target

Dollar General - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Consensus Price Target

DG Analyst Ratings Over Time

DG Analyst Recommendations By Month

DG Price Targets by Month

Dollar General Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Dollar General Stock? DG Pros and Cons Explained

Dollar General Bull Case

Dollar General Bear Case

DG Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

Dollar General
Bull Case

Dollar General
Bear Case