Dollar General (DG) Stock Forecast & Price Target

$97.17 +0.10 (+0.10%)

Closing price 05/30/2025 03:59 PM Eastern

Extended Trading

$97.49 +0.32 (+0.33%)

As of 05/30/2025 07:57 PM Eastern

Dollar General - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Hold

Based on 26 Analyst Ratings

Sell
1

Hold
14

Buy
11

Based on 26 Wall Street analysts who have issued ratings for Dollar General in the last 12 months, the stock has a consensus rating of "Hold." Out of the 26 analysts, 1 has given a sell rating, 14 have given a hold rating, 10 have given a buy rating, and 1 has given a strong buy rating for DG.

Consensus Price Target

$98.96
1.84% Upside

According to the 26 analysts' twelve-month price targets for Dollar General, the average price target is $98.96. The highest price target for DG is $170.00, while the lowest price target for DG is $80.00. The average price target represents a forecasted upside of 1.84% from the current price of $97.17.

Get the Latest News and Ratings for DG and Related Stocks

Enter your email address to receive the latest news and analysts' ratings for Dollar General and its competitors.

DG Analyst Ratings Over Time

Type	Current Forecast 6/1/24 to 6/1/25	1 Month Ago 5/2/24 to 5/2/25	3 Months Ago 3/3/24 to 3/3/25	1 Year Ago 6/2/23 to 6/1/24
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	10 Buy rating(s)	9 Buy rating(s)	8 Buy rating(s)	9 Buy rating(s)
Hold	14 Hold rating(s)	14 Hold rating(s)	15 Hold rating(s)	14 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$98.96	$94.75	$96.04	$151.48
Forecasted Upside	1.84% Upside	5.00% Upside	33.82% Upside	10.64% Upside
Consensus Rating	Hold	Hold	Hold	Hold

DG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

DG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Dollar General Stock vs. The Competition

Type	Dollar General	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	2.42	2.53	2.54
Consensus Rating	Hold	Moderate Buy	Moderate Buy
Predicted Upside	1.84% Upside	58.85% Upside	15.20% Upside
News Sentiment Rating	Positive News See Recent DG News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
5/29/2025	UBS Group 3 of 5 stars	Michael Lasser Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$95.00 ➝ $120.00	+23.48%
5/27/2025	Telsey Advisory Group 3 of 5 stars	Joseph Feldman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Market Perform ➝ Market Perform	$85.00 ➝ $100.00	-1.42%
5/23/2025	Sanford C. Bernstein 3 of 5 stars	Zhihan Ma Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target		$120.00	+18.30%
5/23/2025	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating	Robert Ohmes Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$100.00 ➝ $115.00	+12.99%
5/19/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Kate McShane Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$85.00 ➝ $96.00	-2.23%
5/19/2025	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Simeon Gutman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Equal Weight ➝ Equal Weight	$80.00 ➝ $85.00	-12.83%
5/8/2025	Guggenheim Subscribe to MarketBeat All Access for the recommendation accuracy rating	John Heinbockel Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$100.00 ➝ $105.00	+13.46%
4/9/2025	Gordon Haskett Subscribe to MarketBeat All Access for the recommendation accuracy rating	C. Grom Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Hold ➝ Reduce
4/8/2025	Melius Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Short Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
4/8/2025	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	Scot Ciccarelli Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Hold ➝ Hold	$76.00 ➝ $93.00	+1.14%
Get the Latest News and Ratings for DG and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Dollar General and its competitors with MarketBeat's FREE daily newsletter.
4/7/2025	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating	Paul Lejuez Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Sell ➝ Neutral	$69.00 ➝ $101.00	+8.82%
3/14/2025	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Peter Keith Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$79.00 ➝ $81.00	+1.21%
3/3/2025	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating	Krisztina Katai Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Hold	$90.00 ➝ $80.00	+7.75%
1/9/2025	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Overweight ➝ Overweight	$102.00 ➝ $100.00	+39.61%
12/6/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Market Perform ➝ Market Perform	$80.00 ➝ $84.00	+3.38%
12/5/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Equal Weight ➝ Equal Weight	$90.00 ➝ $80.00	+0.46%
12/3/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	In-Line ➝ In-Line	$97.00 ➝ $95.00	+21.03%
11/15/2024	Bernstein Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target		$98.00 ➝ $94.00	+24.04%
11/15/2024	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Hold ➝ Hold	$100.00 ➝ $88.00	+16.13%
11/15/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$110.00 ➝ $90.00	+18.56%
11/5/2024	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Neutral ➝ Neutral	$97.00 ➝ $82.00	+0.95%
9/4/2024	Daiwa America Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Tamada Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Moderate Buy ➝ Hold
8/30/2024	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$150.00 ➝ $120.00	+42.52%
8/30/2024	Loop Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Hold ➝ Hold	$130.00 ➝ $90.00	+6.89%
8/26/2024	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Market Perform ➝ Market Perform
7/15/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$175.00 ➝ $170.00	+32.81%
10/10/2023	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Neutral	$116.00	+13.73%
8/23/2023	Edward Jones Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Hold ➝ Buy
6/6/2023	Daiwa Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Outperform ➝ Neutral	$172.00	+8.25%
6/2/2023	VNET Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Maintains
6/2/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target		$220.00 ➝ $170.00	+5.03%
6/2/2023	Atlantic Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Overweight ➝ Neutral	$170.00	+5.03%
6/2/2023	Piper Sandler Companies Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Overweight ➝ Neutral

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 12:23 PM ET.

Should I Buy Dollar General Stock? DG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, May 29, 2025. Please send any questions or comments about these Dollar General pros and cons to contact@marketbeat.com.

Dollar General
Bull Case

Here are some ways that investors could benefit from investing in Dollar General Co.:

The company recently reported earnings per share (EPS) of $1.68, exceeding analysts' expectations, which indicates strong financial performance and potential for growth.
Dollar General Co. has shown a revenue increase of 4.5% compared to the same quarter last year, suggesting a positive trend in sales and customer demand.
The current stock price is around $94.72, which may present a buying opportunity for investors looking for value in the retail sector.
The company has a solid return on equity of 18.85%, reflecting effective management and the ability to generate profits from shareholders' investments.
Dollar General Co. has a consistent dividend payout ratio of 46.18%, providing investors with a reliable income stream through dividends.

Dollar General
Bear Case

Investors should be bearish about investing in Dollar General Co. for these reasons:

The company’s net margin is relatively low at 3.33%, which may indicate challenges in maintaining profitability amidst rising costs.
Dollar General Co. experienced a decline in EPS from $1.83 in the same quarter last year, which could signal potential issues in sustaining earnings growth.
Analysts have mixed ratings on the stock, with one sell rating and several hold ratings, suggesting uncertainty about its future performance.
Recent insider selling, including a significant transaction by an executive vice president, may raise concerns about the company's outlook from those within the organization.
Market analysts have set a consensus price target of $98.96, which may limit upside potential for investors looking for significant gains.

DG Forecast - Frequently Asked Questions

: According to the research reports of 26 Wall Street equities research analysts, the average twelve-month stock price forecast for Dollar General is $98.96, with a high forecast of $170.00 and a low forecast of $80.00.
: 26 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Dollar General in the last year. There is currently 1 sell rating, 14 hold ratings, 10 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "hold" DG shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in DG, but not buy additional shares or sell existing shares.
: According to analysts, Dollar General's stock has a predicted upside of 1.84% based on their 12-month stock forecasts.
: Over the previous 90 days, Dollar General's stock had 3 upgrades and 1 downgrade by analysts.
: Dollar General has been rated by research analysts at Bank of America, Citigroup, Deutsche Bank Aktiengesellschaft, Gordon Haskett, Guggenheim, Melius, Melius Research, Morgan Stanley, Piper Sandler, Sanford C. Bernstein, Telsey Advisory Group, The Goldman Sachs Group, Truist Financial, and UBS Group in the past 90 days.
: Analysts like Dollar General less than other "retail/wholesale" companies. The consensus rating for Dollar General is Hold while the average consensus rating for "retail/wholesale" companies is Moderate Buy. Learn more on how DG compares to other companies.

Stock Forecasts and Research Tools

Related Companies

Today's Ratings

Top-Rated Stocks

More Ratings Tools

This page (NYSE:DG) was last updated on 6/1/2025 by MarketBeat.com Staff

From Our Partners

Get 30 Days of MarketBeat All Access for Free

Start Your 30-Day Trial

In-depth profiles and analysis for 20,000 public companies.
Real-time analyst ratings, insider transactions, earnings data, and more.
Our daily ratings and market update email newsletter.

Sign In
Create Account

Your Email Address:

Your Password:

Forgot your password?

Your Email Address:

Choose a Password:

By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Dollar General (DG) Stock Forecast & Price Target