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Dollar General (DG) Stock Forecast & Price Target

Dollar General logo
$99.38 +0.71 (+0.72%)
Closing price 03:59 PM Eastern
Extended Trading
$98.60 -0.78 (-0.79%)
As of 07:58 PM Eastern
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Dollar General - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Sell
0
Hold
16
Buy
12

Based on 28 Wall Street analysts who have issued ratings for Dollar General in the last 12 months, the stock has a consensus rating of "Hold." Out of the 28 analysts, 16 have given a hold rating, 11 have given a buy rating, and 1 has given a strong buy rating for DG.

Consensus Price Target

$115.40
16.12% Upside
According to the 28 analysts' twelve-month price targets for Dollar General, the average price target is $115.40. The highest price target for DG is $139.00, while the lowest price target for DG is $80.00. The average price target represents a forecasted upside of 16.12% from the current price of $99.38.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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DG Analyst Ratings Over Time

TypeCurrent Forecast
10/10/24 to 10/10/25
1 Month Ago
9/10/24 to 9/10/25
3 Months Ago
7/12/24 to 7/12/25
1 Year Ago
10/11/23 to 10/10/24
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
11 Buy rating(s)
10 Buy rating(s)
11 Buy rating(s)
6 Buy rating(s)
Hold
16 Hold rating(s)
15 Hold rating(s)
16 Hold rating(s)
15 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
2 Sell rating(s)
Consensus Price Target$115.40$112.92$109.46$109.48
Forecasted Upside16.12% Upside6.06% Upside-3.16% Downside32.83% Upside
Consensus RatingHoldHoldHoldHold

DG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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DG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Dollar General Stock vs. The Competition

TypeDollar GeneralRetail/Wholesale CompaniesS&P 500
Consensus Rating Score
2.46
2.16
2.52
Consensus RatingHoldHoldModerate Buy
Predicted Upside16.12% Upside56.96% Upside177.75% Upside
News Sentiment Rating
Positive News

See Recent DG News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
10/7/2025Evercore ISI
3 of 5 stars
Michael Montani
Not Rated
Lower TargetIn-Line$114.00 ➝ $112.00+16.58%
9/27/2025Weiss Ratings
0 of 5 stars
 Reiterated RatingHold (C-)
9/26/2025Gordon Haskett
3 of 5 stars
 Lower Target$130.00 ➝ $115.00+12.48%
9/18/2025Wolfe Research
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 Initiated CoverageOutperform$139.00+30.47%
9/16/2025JPMorgan Chase & Co.
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Boost TargetNeutral$95.00 ➝ $109.00+4.52%
8/29/2025Telsey Advisory Group
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Set Target$123.00+11.39%
8/29/2025UBS Group
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Boost TargetBuy$128.00 ➝ $135.00+20.75%
8/29/2025Raymond James Financial
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Boost TargetOutperform$125.00 ➝ $130.00+16.28%
8/29/2025Sanford C. Bernstein
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Boost TargetOutperform$122.00 ➝ $134.00+19.86%
8/29/2025Truist Financial
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Boost TargetHold$119.00 ➝ $120.00+7.34%
8/29/2025Barclays
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Boost TargetOverweight$119.00 ➝ $127.00+13.60%
8/29/2025Guggenheim
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Reiterated RatingBuy$125.00+15.53%
8/29/2025Morgan Stanley
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Boost TargetEqual Weight$115.00 ➝ $125.00+14.94%
8/29/2025Wells Fargo & Company
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Boost TargetEqual Weight$105.00 ➝ $115.00+4.72%
8/29/2025Piper Sandler
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Boost TargetNeutral$115.00 ➝ $117.00+4.65%
7/10/2025Loop Capital
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Boost TargetHold$110.00 ➝ $120.00+6.91%
6/24/2025The Goldman Sachs Group
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DowngradeBuyNeutral$115.00 ➝ $116.00+0.88%
6/4/2025Citigroup
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Boost TargetNeutral$101.00 ➝ $112.00+0.56%
6/4/2025Bank of America
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Boost TargetBuy$115.00 ➝ $135.00+19.82%
6/4/2025KeyCorp
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Reiterated RatingSector Weight
6/4/2025Oppenheimer
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UpgradeMarket PerformOutperform$130.00+15.38%
6/3/2025Jefferies Financial Group
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 Reiterated RatingBuy
6/3/2025Cfra Research
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UpgradeHold
4/8/2025Melius Research
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UpgradeHoldStrong-Buy
4/8/2025Melius
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 UpgradeHoldBuy$110.00+19.42%
3/3/2025Deutsche Bank Aktiengesellschaft
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Reiterated RatingBuyHold$90.00 ➝ $80.00+7.75%
12/6/2024BMO Capital Markets
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 Boost TargetMarket Perform$80.00 ➝ $84.00+3.38%
11/15/2024Bernstein Bank
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 Lower Target$98.00 ➝ $94.00+24.04%
11/15/2024HSBC
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 Lower TargetHold$100.00 ➝ $88.00+16.13%
9/4/2024Daiwa America
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DowngradeModerate BuyHold
7/15/2024Argus
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 Lower TargetBuy$175.00 ➝ $170.00+32.81%
10/10/2023BNP Paribas
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 Initiated CoverageNeutral$116.00+13.73%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 12:10 AM ET.


Should I Buy Dollar General Stock? DG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, October 6, 2025. Please send any questions or comments about these Dollar General pros and cons to contact@marketbeat.com.

Dollar General
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Dollar General Co.:

  • The current stock price is around $102, which suggests a potential upside based on recent analyst price targets.
  • Dollar General Co. reported a strong quarterly earnings result, exceeding analysts' expectations with an EPS of $1.86, indicating robust financial performance.
  • The company has shown a year-over-year revenue increase of 5.1%, reflecting its ability to grow even in challenging market conditions.
  • Analysts have a generally positive outlook, with several recent upgrades to price targets, suggesting confidence in the company's future performance.
  • The company offers a dividend yield of approximately 2.3%, providing investors with a steady income stream alongside potential capital appreciation.

Dollar General
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Dollar General Co. for these reasons:

  • The stock has experienced fluctuations, with a recent decline of about 0.5%, indicating potential volatility in the market.
  • Despite positive earnings, the company's net margin of 2.86% may suggest limited profitability compared to competitors.
  • Analysts have mixed ratings, with a significant number assigning a "Hold" rating, which may indicate uncertainty about future growth.
  • The company's debt-to-equity ratio of 0.71 suggests a moderate level of debt, which could pose risks if market conditions worsen.
  • Recent price target adjustments have varied widely, indicating differing opinions on the stock's valuation and future performance.

DG Forecast - Frequently Asked Questions

According to the research reports of 28 Wall Street equities research analysts, the average twelve-month stock price forecast for Dollar General is $115.40, with a high forecast of $139.00 and a low forecast of $80.00.

28 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Dollar General in the last twelve months. There are currently 16 hold ratings, 11 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "hold" DG shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in DG, but not buy additional shares or sell existing shares.

According to analysts, Dollar General's stock has a predicted upside of 16.12% based on their 12-month stock forecasts.

Analysts like Dollar General more than other "retail/wholesale" companies. The consensus rating score for Dollar General is 2.46 while the average consensus rating score for "retail/wholesale" companies is 2.16. Learn more on how DG compares to other companies.


This page (NYSE:DG) was last updated on 10/10/2025 by MarketBeat.com Staff
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