Dollar General (DG) Stock Forecast & Price Target

$105.03 +3.28 (+3.22%)

Closing price 03:59 PM Eastern

Extended Trading

$104.97 -0.06 (-0.06%)

As of 07:58 PM Eastern

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Dollar General - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 29 Analyst Ratings

Sell
1

Hold
15

Buy
13

Based on 29 Wall Street analysts who have issued ratings for Dollar General in the last 12 months, the stock has a consensus rating of "Hold." Out of the 29 analysts, 1 has given a sell rating, 15 have given a hold rating, and 13 have given a buy rating for DG.

Consensus Price Target

$145.00
38.06% Upside

According to the 29 analysts' twelve-month price targets for Dollar General, the average price target is $145.00. The highest price target for DG is $170.00, while the lowest price target for DG is $111.00. The average price target represents a forecasted upside of 38.06% from the current price of $105.03.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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DG Analyst Ratings Over Time

Type	Current Forecast 5/14/25 to 5/14/26	1 Month Ago 4/14/25 to 4/14/26	3 Months Ago 2/13/25 to 2/13/26	1 Year Ago 5/14/24 to 5/14/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	13 Buy rating(s)	13 Buy rating(s)	14 Buy rating(s)	10 Buy rating(s)
Hold	15 Hold rating(s)	15 Hold rating(s)	15 Hold rating(s)	14 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	0 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$145.00	$146.54	$144.77	$95.58
Forecasted Upside	38.06% Upside	22.48% Upside	-5.85% Downside	9.18% Upside
Consensus Rating	Hold	Hold	Hold	Hold

DG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

DG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Dollar General Stock vs. The Competition

Type	Dollar General	Retail/Wholesale Companies	Broader Market
Consensus Rating Score	2.41	2.14	2.52
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	38.06% Upside	58.93% Upside	16.79% Upside
News Sentiment Rating	Positive News See Recent DG News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
5/6/2026	Gordon Haskett 3 of 5 stars		Lower Target		$160.00 ➝ $140.00	+19.06%
4/10/2026	Weiss Ratings Not Rated		Reiterated Rating	Hold (C)
3/25/2026	Sanford C. Bernstein 4 of 5 stars		Lower Target	Outperform	$150.00 ➝ $146.00	+21.87%
3/24/2026	Telsey Advisory Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joseph Feldman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Market Perform	$140.00	+18.83%
3/16/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Lasser Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$163.00	+21.31%
3/13/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Sector Weight
3/13/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peter Keith Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$132.00 ➝ $133.00	-1.18%
3/13/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Simeon Gutman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Equal Weight	$160.00 ➝ $150.00	+11.12%
3/13/2026	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Heinbockel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$165.00 ➝ $160.00	+18.22%
3/12/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Corey Tarlowe Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$170.00	+25.61%
Get the Latest News and Ratings for DG and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Dollar General and its competitors with MarketBeat's FREE daily newsletter.
3/12/2026	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Scot Ciccarelli Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$139.00	+2.70%
3/12/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Chris Bottiglieri Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral	$127.00	-6.73%
3/12/2026	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Spencer Hanus Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$165.00	+20.61%
3/12/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Seth Sigman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight
3/3/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Montani Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target		$145.00 ➝ $144.00	-5.44%
2/25/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong Sell
2/24/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rupesh Parikh Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$145.00 ➝ $170.00	+11.35%
2/13/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Kelly Bania Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Market Perform	$130.00 ➝ $145.00	-5.70%
2/6/2026	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Hold	$120.00 ➝ $145.00	-1.16%
1/9/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Matthew Boss Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$166.00 ➝ $170.00	+12.09%
1/8/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy	$170.00	+18.53%
12/19/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Edward Kelly Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Equal Weight	$115.00 ➝ $125.00	-8.46%
12/18/2025	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$135.00 ➝ $152.00	+11.05%
12/8/2025	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Paul Lejuez Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$112.00 ➝ $138.00	+4.02%
12/8/2025	Daiwa Securities Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Neutral	$113.00 ➝ $130.00	+0.75%
12/5/2025	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bobby Griffin Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$135.00	+8.04%
12/5/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong Sell ➝ Hold
6/4/2025	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Robert Ohmes Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$115.00 ➝ $135.00	+19.82%
6/3/2025	Cfra Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	A. Sundaram Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold
4/8/2025	Melius Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy	$110.00	+19.42%
11/15/2024	Bernstein Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target		$98.00 ➝ $94.00	+24.04%
11/15/2024	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Hold	$100.00 ➝ $88.00	+16.13%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 10:25 PM ET.

Should I Buy Dollar General Stock? DG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, May 9, 2026. Please send any questions or comments about these Dollar General pros and cons to contact@marketbeat.com.

Dollar General
Bull Case

Here are some ways that investors could benefit from investing in Dollar General Co.:

The company recently reported strong quarterly earnings, with earnings per share (EPS) of $1.93, significantly exceeding analysts' expectations, indicating robust financial performance.
Dollar General Co. has shown consistent revenue growth, with a reported revenue of $10.91 billion for the latest quarter, reflecting a 5.9% increase compared to the same period last year.
The current stock price is around $114.49, which may present a buying opportunity for investors looking for value in the discount retail sector.
Analysts have a positive outlook on the stock, with many rating it as a "Buy" and setting price targets significantly above the current stock price, suggesting potential for appreciation.
The company has a solid dividend yield of 2.1%, providing investors with a steady income stream, which is attractive in a low-interest-rate environment.

Dollar General
Bear Case

Investors should be bearish about investing in Dollar General Co. for these reasons:

The stock has experienced volatility, with a 52-week range showing a low of $86.25 and a high of $158.23, indicating potential risks associated with price fluctuations.
Despite recent growth, the company's net margin of 3.54% suggests that profitability may be under pressure, which could impact future earnings.
The debt-to-equity ratio of 0.54 indicates that the company has a moderate level of debt, which could pose risks if interest rates rise or if the company faces financial challenges.
Market conditions for discount retailers can be unpredictable, and economic downturns may affect consumer spending, potentially impacting Dollar General Co.'s sales.
With a significant portion of the stock owned by institutional investors, retail investors may have less influence on stock performance and company decisions.

DG Forecast - Frequently Asked Questions

According to the research reports of 29 Wall Street equities research analysts, the average twelve-month stock price forecast for Dollar General is $145.00, with a high forecast of $170.00 and a low forecast of $111.00.

29 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Dollar General in the last twelve months. There is currently 1 sell rating, 15 hold ratings and 13 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" DG shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in DG, but not buy additional shares or sell existing shares.

According to analysts, Dollar General's stock has a predicted upside of 38.06% based on their 12-month stock forecasts.

Over the previous 90 days, Dollar General's stock had 1 upgrade and 1 downgrade by analysts.

Dollar General has been rated by research analysts at Barclays, BMO Capital Markets, BNP Paribas Exane, Evercore, Gordon Haskett, Guggenheim, Jefferies Financial Group, KeyCorp, Morgan Stanley, Oppenheimer, Piper Sandler, Rothschild & Co Redburn, Sanford C. Bernstein, Telsey Advisory Group, Truist Financial, UBS Group, Weiss Ratings, and Wolfe Research in the past 90 days.

Analysts like Dollar General more than other "retail/wholesale" companies. The consensus rating score for Dollar General is 2.41 while the average consensus rating score for "retail/wholesale" companies is 2.14. Learn more on how DG compares to other companies.

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This page (NYSE:DG) was last updated on 5/14/2026 by MarketBeat.com Staff.

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Dollar General (DG) Stock Forecast & Price Target

Dollar General - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

DG Analyst Ratings Over Time

DG Analyst Recommendations By Month

DG Price Targets by Month

Dollar General Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Dollar General Stock? DG Pros and Cons Explained

Dollar General
Bull Case

Dollar General
Bear Case

DG Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Dollar General Recommendations

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Dollar General (DG) Stock Forecast & Price Target

Dollar General - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

DG Analyst Ratings Over Time

DG Analyst Recommendations By Month

DG Price Targets by Month

Dollar General Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Dollar General Stock? DG Pros and Cons Explained

Dollar General Bull Case

Dollar General Bear Case

DG Forecast - Frequently Asked Questions

What is Dollar General's forecast for 2026?

Should I buy or sell Dollar General stock right now?

Does Dollar General's stock price have much upside?

Has Dollar General been upgraded or downgraded by Wall Street analysts recently?

What analysts cover Dollar General?

Do Wall Street analysts like Dollar General more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Dollar General Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

Dollar General
Bull Case

Dollar General
Bear Case