FLO vs. CELH, HELE, IPAR, KHC, MGPI, PPC, GIS, LW, MED, and UNFI
Should you be buying Flowers Foods stock or one of its competitors? The main competitors of Flowers Foods include Celsius (CELH), Helen of Troy (HELE), Interparfums (IPAR), Kraft Heinz (KHC), MGP Ingredients (MGPI), Pilgrim's Pride (PPC), General Mills (GIS), Lamb Weston (LW), Medifast (MED), and United Natural Foods (UNFI).
Flowers Foods vs. Its Competitors
Celsius (NASDAQ:CELH) and Flowers Foods (NYSE:FLO) are both consumer staples companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, profitability, institutional ownership, earnings, media sentiment, valuation, risk and analyst recommendations.
Flowers Foods has higher revenue and earnings than Celsius. Flowers Foods is trading at a lower price-to-earnings ratio than Celsius, indicating that it is currently the more affordable of the two stocks.
Celsius has a beta of 1.34, indicating that its share price is 34% more volatile than the S&P 500. Comparatively, Flowers Foods has a beta of 0.29, indicating that its share price is 71% less volatile than the S&P 500.
Celsius currently has a consensus price target of $61.95, suggesting a potential upside of 12.25%. Flowers Foods has a consensus price target of $15.33, suggesting a potential upside of 15.24%. Given Flowers Foods' higher possible upside, analysts clearly believe Flowers Foods is more favorable than Celsius.
In the previous week, Celsius had 7 more articles in the media than Flowers Foods. MarketBeat recorded 15 mentions for Celsius and 8 mentions for Flowers Foods. Celsius' average media sentiment score of 1.11 beat Flowers Foods' score of 0.94 indicating that Celsius is being referred to more favorably in the media.
61.0% of Celsius shares are held by institutional investors. Comparatively, 75.5% of Flowers Foods shares are held by institutional investors. 2.6% of Celsius shares are held by insiders. Comparatively, 11.6% of Flowers Foods shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Celsius has a net margin of 7.91% compared to Flowers Foods' net margin of 4.30%. Celsius' return on equity of 36.88% beat Flowers Foods' return on equity.
Summary
Celsius beats Flowers Foods on 10 of the 16 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding FLO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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Flowers Foods Competitors List
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This page (NYSE:FLO) was last updated on 9/18/2025 by MarketBeat.com Staff