Flowers Foods (FLO) Competitors

Celsius (NASDAQ:CELH) and Flowers Foods (NYSE:FLO) are both consumer staples companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, institutional ownership, dividends, media sentiment, profitability, earnings and risk.

Which has more risk and volatility, CELH or FLO?

Celsius has a beta of 1.4, indicating that its share price is 40% more volatile than the S&P 500. Comparatively, Flowers Foods has a beta of 0.32, indicating that its share price is 68% less volatile than the S&P 500.

Does the media refer more to CELH or FLO?

In the previous week, Celsius had 47 more articles in the media than Flowers Foods. MarketBeat recorded 52 mentions for Celsius and 5 mentions for Flowers Foods. Flowers Foods' average media sentiment score of 1.03 beat Celsius' score of 0.95 indicating that Flowers Foods is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Celsius	19 Very Positive mention(s)	6 Positive mention(s)	11 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Flowers Foods	3 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Is CELH or FLO more profitable?

Celsius has a net margin of 7.91% compared to Flowers Foods' net margin of 4.49%. Celsius' return on equity of 36.88% beat Flowers Foods' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Celsius	7.91%	36.88%	10.24%
Flowers Foods	4.49%	18.91%	7.28%

Which has better valuation and earnings, CELH or FLO?

Flowers Foods has higher revenue and earnings than Celsius. Flowers Foods is trading at a lower price-to-earnings ratio than Celsius, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Celsius	$1.36B	9.88	$145.07M	$0.32	162.34
Flowers Foods	$5.10B	0.68	$248.12M	$1.08	15.15

Do analysts rate CELH or FLO?

Celsius presently has a consensus price target of $51.72, indicating a potential downside of 0.44%. Flowers Foods has a consensus price target of $19.00, indicating a potential upside of 16.14%. Given Flowers Foods' higher probable upside, analysts clearly believe Flowers Foods is more favorable than Celsius.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Celsius	1 Sell rating(s)	3 Hold rating(s)	14 Buy rating(s)	0 Strong Buy rating(s)	2.72
Flowers Foods	0 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Do institutionals and insiders have more ownership in CELH or FLO?

61.0% of Celsius shares are held by institutional investors. Comparatively, 75.5% of Flowers Foods shares are held by institutional investors. 2.6% of Celsius shares are held by company insiders. Comparatively, 11.6% of Flowers Foods shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Summary

Celsius beats Flowers Foods on 9 of the 16 factors compared between the two stocks.