Flowers Foods (FLO) Competitors

Celsius (NASDAQ:CELH) and Flowers Foods (NYSE:FLO) are both consumer staples companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, media sentiment, valuation, earnings, institutional ownership, analyst recommendations, risk and profitability.

Is CELH or FLO more profitable?

Celsius has a net margin of 8.40% compared to Flowers Foods' net margin of 4.49%. Celsius' return on equity of 42.12% beat Flowers Foods' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Celsius	8.40%	42.12%	10.05%
Flowers Foods	4.49%	18.91%	7.28%

Do analysts rate CELH or FLO?

Celsius currently has a consensus price target of $46.47, indicating a potential upside of 4.59%. Flowers Foods has a consensus price target of $19.00, indicating a potential upside of 23.22%. Given Flowers Foods' higher probable upside, analysts clearly believe Flowers Foods is more favorable than Celsius.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Celsius	1 Sell rating(s)	3 Hold rating(s)	13 Buy rating(s)	0 Strong Buy rating(s)	2.71
Flowers Foods	0 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Does the media prefer CELH or FLO?

In the previous week, Celsius had 14 more articles in the media than Flowers Foods. MarketBeat recorded 22 mentions for Celsius and 8 mentions for Flowers Foods. Celsius' average media sentiment score of 1.07 beat Flowers Foods' score of 0.58 indicating that Celsius is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Celsius	14 Very Positive mention(s)	4 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Flowers Foods	4 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	2 Negative mention(s)	1 Very Negative mention(s)	Positive

Do insiders & institutionals believe in CELH or FLO?

61.0% of Celsius shares are owned by institutional investors. Comparatively, 75.5% of Flowers Foods shares are owned by institutional investors. 2.6% of Celsius shares are owned by company insiders. Comparatively, 11.6% of Flowers Foods shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Which has more volatility & risk, CELH or FLO?

Celsius has a beta of 1.45, meaning that its share price is 45% more volatile than the S&P 500. Comparatively, Flowers Foods has a beta of 0.33, meaning that its share price is 67% less volatile than the S&P 500.

Which has higher valuation & earnings, CELH or FLO?

Flowers Foods has higher revenue and earnings than Celsius. Flowers Foods is trading at a lower price-to-earnings ratio than Celsius, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Celsius	$1.33B	8.62	$145.07M	$0.32	138.84
Flowers Foods	$5.10B	0.64	$248.12M	$1.08	14.28

Summary

Celsius beats Flowers Foods on 10 of the 16 factors compared between the two stocks.