Flowers Foods (FLO) Competitors $12.61 -0.16 (-1.25%) Closing price 10/8/2025 03:59 PM EasternExtended Trading$12.64 +0.03 (+0.24%) As of 08:30 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock FLO vs. CELH, HELE, IPAR, KHC, MGPI, PPC, GIS, LW, MED, and UNFIShould you be buying Flowers Foods stock or one of its competitors? The main competitors of Flowers Foods include Celsius (CELH), Helen of Troy (HELE), Interparfums (IPAR), Kraft Heinz (KHC), MGP Ingredients (MGPI), Pilgrim's Pride (PPC), General Mills (GIS), Lamb Weston (LW), Medifast (MED), and United Natural Foods (UNFI). Flowers Foods vs. Its Competitors Celsius Helen of Troy Interparfums Kraft Heinz MGP Ingredients Pilgrim's Pride General Mills Lamb Weston Medifast United Natural Foods Celsius (NASDAQ:CELH) and Flowers Foods (NYSE:FLO) are both consumer staples companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, valuation, analyst recommendations, media sentiment, institutional ownership, risk, profitability and earnings. Which has more risk & volatility, CELH or FLO? Celsius has a beta of 1.38, indicating that its stock price is 38% more volatile than the S&P 500. Comparatively, Flowers Foods has a beta of 0.27, indicating that its stock price is 73% less volatile than the S&P 500. Do insiders & institutionals believe in CELH or FLO? 61.0% of Celsius shares are owned by institutional investors. Comparatively, 75.4% of Flowers Foods shares are owned by institutional investors. 2.6% of Celsius shares are owned by insiders. Comparatively, 11.6% of Flowers Foods shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term. Does the media favor CELH or FLO? In the previous week, Celsius had 23 more articles in the media than Flowers Foods. MarketBeat recorded 30 mentions for Celsius and 7 mentions for Flowers Foods. Flowers Foods' average media sentiment score of 0.98 beat Celsius' score of 0.84 indicating that Flowers Foods is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Celsius 16 Very Positive mention(s) 2 Positive mention(s) 5 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Flowers Foods 4 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do analysts recommend CELH or FLO? Celsius currently has a consensus price target of $63.15, indicating a potential upside of 0.38%. Flowers Foods has a consensus price target of $15.33, indicating a potential upside of 21.60%. Given Flowers Foods' higher probable upside, analysts clearly believe Flowers Foods is more favorable than Celsius.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Celsius 1 Sell rating(s) 4 Hold rating(s) 19 Buy rating(s) 0 Strong Buy rating(s) 2.75Flowers Foods 1 Sell rating(s) 3 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.75 Is CELH or FLO more profitable? Celsius has a net margin of 7.91% compared to Flowers Foods' net margin of 4.30%. Celsius' return on equity of 36.88% beat Flowers Foods' return on equity.Company Net Margins Return on Equity Return on Assets Celsius7.91% 36.88% 10.24% Flowers Foods 4.30%17.85%6.52% Which has higher valuation & earnings, CELH or FLO? Flowers Foods has higher revenue and earnings than Celsius. Flowers Foods is trading at a lower price-to-earnings ratio than Celsius, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioCelsius$1.36B11.97$145.07M$0.37170.03Flowers Foods$5.10B0.52$248.12M$1.0412.13 SummaryCelsius beats Flowers Foods on 9 of the 16 factors compared between the two stocks. Get Flowers Foods News Delivered to You Automatically Sign up to receive the latest news and ratings for FLO and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding FLO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart FLO vs. The Competition Export to ExcelMetricFlowers FoodsFOOD IndustryStaples SectorNYSE ExchangeMarket Cap$2.70B$8.09B$15.79B$22.02BDividend Yield7.74%3.88%3.22%3.58%P/E Ratio12.1322.6117.7929.86Price / Sales0.522.1047.8964.35Price / Cash6.2412.6614.5124.43Price / Book1.883.627.074.64Net Income$248.12M$395.13M$680.75M$1.01B7 Day Performance-3.11%0.80%-0.09%0.44%1 Month Performance-14.91%2.64%-0.12%3.13%1 Year Performance-44.24%3.23%-0.49%15.30% Flowers Foods Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)FLOFlowers Foods4.7051 of 5 stars$12.61-1.3%$15.33+21.6%-44.4%$2.70B$5.10B12.1310,200Analyst ForecastCELHCelsius3.3544 of 5 stars$59.11+0.7%$62.40+5.6%+118.9%$15.25B$1.36B159.761,073Trending NewsAnalyst DowngradeAnalyst RevisionHELEHelen of Troy3.0013 of 5 stars$26.32-0.5%$43.67+65.9%-55.7%$603.78M$1.91B-1.811,883News CoverageIPARInterparfums4.0476 of 5 stars$93.41-1.2%$162.00+73.4%-21.9%$3.00B$1.46B18.72530Analyst ForecastKHCKraft Heinz4.4479 of 5 stars$25.27-3.0%$29.76+17.8%-27.6%$29.91B$25.85B-5.6336,000Analyst ForecastMGPIMGP Ingredients3.584 of 5 stars$23.80-3.3%$49.67+108.7%-69.4%$506.70M$703.62M-76.77690Analyst ForecastPPCPilgrim's Pride2.8919 of 5 stars$38.52-5.4%$49.00+27.2%-17.6%$9.15B$17.88B7.4261,600Positive NewsAnalyst ForecastGISGeneral Mills4.7114 of 5 stars$50.18-0.4%$55.82+11.2%-31.4%$26.77B$19.16B9.4933,000Positive NewsAnalyst ForecastLWLamb Weston4.4495 of 5 stars$63.39+0.8%$65.70+3.6%-10.0%$8.83B$6.45B30.3310,100Analyst DowngradeMEDMedifast3.165 of 5 stars$13.94-0.4%$16.50+18.4%-24.2%$153.16M$480.45M43.55870News CoverageAnalyst ForecastUNFIUnited Natural Foods3.7029 of 5 stars$41.35+2.0%$36.00-12.9%+114.5%$2.51B$31.78B-21.2125,600Positive News Related Companies and Tools Related Companies CELH Alternatives HELE Alternatives IPAR Alternatives KHC Alternatives MGPI Alternatives PPC Alternatives GIS Alternatives LW Alternatives MED Alternatives UNFI Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:FLO) was last updated on 10/9/2025 by MarketBeat.com Staff From Our PartnersBitcoin grabs headlines, but smart money likes this tokenBitcoin grabs headlines, but smart money likes this token My research team has identified the token positio...Crypto 101 Media | SponsoredMagnificent 7 being replaced by the “Hidden 7”?BULLISH: It's time to buy this 'hidden' AI stock An award-winning stock-rating system has turned BULLISH on...Chaikin Analytics | SponsoredBuilding The Infrastructure for the Coming Financial ResetWhile China pushes nearly $1 trillion through its new digital currency, one emerging company is quietly buildi...Intellistake | SponsoredCapital Gains Tax Strategies for SeniorsCapital gains taxes can take a bite out of your retirement income—unless you have a smart strategy. 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