Flowers Foods (FLO) Competitors $14.92 -0.16 (-1.03%) Closing price 08/28/2025 03:59 PM EasternExtended Trading$14.94 +0.02 (+0.14%) As of 08:13 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock FLO vs. CELH, HELE, IPAR, KHC, MGPI, PPC, GIS, LW, MED, and UNFIShould you be buying Flowers Foods stock or one of its competitors? The main competitors of Flowers Foods include Celsius (CELH), Helen of Troy (HELE), Interparfums (IPAR), Kraft Heinz (KHC), MGP Ingredients (MGPI), Pilgrim's Pride (PPC), General Mills (GIS), Lamb Weston (LW), Medifast (MED), and United Natural Foods (UNFI). Flowers Foods vs. Its Competitors Celsius Helen of Troy Interparfums Kraft Heinz MGP Ingredients Pilgrim's Pride General Mills Lamb Weston Medifast United Natural Foods Flowers Foods (NYSE:FLO) and Celsius (NASDAQ:CELH) are both consumer staples companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, dividends, institutional ownership, earnings, profitability, risk, media sentiment and valuation. Which has more volatility and risk, FLO or CELH? Flowers Foods has a beta of 0.32, suggesting that its stock price is 68% less volatile than the S&P 500. Comparatively, Celsius has a beta of 1.4, suggesting that its stock price is 40% more volatile than the S&P 500. Which has higher valuation and earnings, FLO or CELH? Flowers Foods has higher revenue and earnings than Celsius. Flowers Foods is trading at a lower price-to-earnings ratio than Celsius, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioFlowers Foods$5.10B0.62$248.12M$1.0414.35Celsius$1.36B11.36$145.07M$0.37161.32 Does the media favor FLO or CELH? In the previous week, Celsius had 1 more articles in the media than Flowers Foods. MarketBeat recorded 16 mentions for Celsius and 15 mentions for Flowers Foods. Celsius' average media sentiment score of 1.26 beat Flowers Foods' score of 0.95 indicating that Celsius is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Flowers Foods 7 Very Positive mention(s) 2 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Celsius 11 Very Positive mention(s) 2 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Do analysts rate FLO or CELH? Flowers Foods currently has a consensus price target of $15.33, indicating a potential upside of 2.74%. Celsius has a consensus price target of $52.28, indicating a potential downside of 12.42%. Given Flowers Foods' higher possible upside, equities research analysts plainly believe Flowers Foods is more favorable than Celsius.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Flowers Foods 0 Sell rating(s) 3 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00Celsius 1 Sell rating(s) 3 Hold rating(s) 15 Buy rating(s) 0 Strong Buy rating(s) 2.74 Do institutionals & insiders believe in FLO or CELH? 75.5% of Flowers Foods shares are owned by institutional investors. Comparatively, 61.0% of Celsius shares are owned by institutional investors. 11.6% of Flowers Foods shares are owned by company insiders. Comparatively, 2.6% of Celsius shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth. Is FLO or CELH more profitable? Celsius has a net margin of 7.91% compared to Flowers Foods' net margin of 4.30%. Celsius' return on equity of 36.88% beat Flowers Foods' return on equity.Company Net Margins Return on Equity Return on Assets Flowers Foods4.30% 17.85% 6.52% Celsius 7.91%36.88%10.24% SummaryCelsius beats Flowers Foods on 10 of the 16 factors compared between the two stocks. Get Flowers Foods News Delivered to You Automatically Sign up to receive the latest news and ratings for FLO and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding FLO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart FLO vs. The Competition Export to ExcelMetricFlowers FoodsFOOD IndustryStaples SectorNYSE ExchangeMarket Cap$3.18B$8.38B$16.28B$21.30BDividend Yield6.57%3.39%3.02%3.51%P/E Ratio14.3522.4018.2829.34Price / Sales0.621.8247.1550.85Price / Cash7.3712.8314.8723.86Price / Book2.213.435.835.39Net Income$248.12M$401.69M$677.55M$996.59M7 Day Performance-5.75%-0.57%-0.36%0.41%1 Month Performance-9.30%-1.42%-0.86%3.49%1 Year Performance-34.74%-5.00%2.93%12.09% Flowers Foods Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)FLOFlowers Foods3.9948 of 5 stars$14.92-1.0%$15.33+2.7%-35.3%$3.18B$5.10B14.3510,200Dividend AnnouncementCELHCelsius2.9838 of 5 stars$60.19-2.2%$52.28-13.1%+56.7%$15.53B$1.67B162.681,073HELEHelen of Troy3.0037 of 5 stars$24.55+1.8%$44.33+80.6%-54.0%$563.18M$1.91B-1.691,883News CoveragePositive NewsIPARInterparfums4.2845 of 5 stars$115.00-1.0%$162.00+40.9%-6.5%$3.69B$1.45B23.05530News CoveragePositive NewsKHCKraft Heinz4.1443 of 5 stars$27.69-1.3%$30.12+8.8%-21.9%$32.77B$25.31B-6.1736,000Positive NewsDividend AnnouncementMGPIMGP Ingredients3.8845 of 5 stars$29.44-2.4%$50.33+71.0%-67.4%$626.87M$609.40M-94.97690PPCPilgrim's Pride0.9275 of 5 stars$45.06-2.4%$49.00+8.7%-4.5%$10.70B$18.18B8.6861,600Positive NewsGISGeneral Mills4.5786 of 5 stars$49.37-1.6%$59.13+19.8%-32.3%$26.78B$19.49B12.0433,000Positive NewsLWLamb Weston4.5438 of 5 stars$55.96-1.8%$65.30+16.7%-7.9%$7.80B$6.45B22.3010,100Positive NewsMEDMedifast3.4238 of 5 stars$14.07-1.5%$16.50+17.3%-25.5%$154.64M$602.46M43.97870Analyst RevisionUNFIUnited Natural Foods3.4287 of 5 stars$27.47+0.2%$28.13+2.4%+90.6%$1.66B$32.24B-23.8828,333Positive News Related Companies and Tools Related Companies CELH Alternatives HELE Alternatives IPAR Alternatives KHC Alternatives MGPI Alternatives PPC Alternatives GIS Alternatives LW Alternatives MED Alternatives UNFI Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:FLO) was last updated on 8/29/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredBONUS GUIDE - Ben Stein Prepares For the Next Financial CrisisWith inflation high, debt soaring, and global tensions rising, a financial storm may be brewing. 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