Generac (GNRC) Competitors $184.70 -3.16 (-1.68%) Closing price 09/12/2025 03:59 PM EasternExtended Trading$186.00 +1.30 (+0.70%) As of 09/12/2025 06:38 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock GNRC vs. ROK, AYI, BDC, ENPH, FELE, ENS, BRC, POWL, VICR, and AMSCShould you be buying Generac stock or one of its competitors? The main competitors of Generac include Rockwell Automation (ROK), Acuity (AYI), Belden (BDC), Enphase Energy (ENPH), Franklin Electric (FELE), Enersys (ENS), Brady (BRC), Powell Industries (POWL), Vicor (VICR), and American Superconductor (AMSC). These companies are all part of the "electrical components & equipment" industry. Generac vs. Its Competitors Rockwell Automation Acuity Belden Enphase Energy Franklin Electric Enersys Brady Powell Industries Vicor American Superconductor Rockwell Automation (NYSE:ROK) and Generac (NYSE:GNRC) are both large-cap electrical components & equipment companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, risk, earnings, profitability, dividends, valuation, institutional ownership and media sentiment. Do analysts recommend ROK or GNRC? Rockwell Automation currently has a consensus target price of $340.16, indicating a potential downside of 1.39%. Generac has a consensus target price of $174.56, indicating a potential downside of 5.49%. Given Rockwell Automation's higher possible upside, equities research analysts plainly believe Rockwell Automation is more favorable than Generac.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Rockwell Automation 1 Sell rating(s) 6 Hold rating(s) 11 Buy rating(s) 1 Strong Buy rating(s) 2.63Generac 0 Sell rating(s) 6 Hold rating(s) 13 Buy rating(s) 0 Strong Buy rating(s) 2.68 Which has preferable valuation and earnings, ROK or GNRC? Rockwell Automation has higher revenue and earnings than Generac. Generac is trading at a lower price-to-earnings ratio than Rockwell Automation, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioRockwell Automation$8.06B4.81$952.50M$8.5240.49Generac$4.30B2.52$325.26M$6.0230.68 Which has more volatility and risk, ROK or GNRC? Rockwell Automation has a beta of 1.41, indicating that its stock price is 41% more volatile than the S&P 500. Comparatively, Generac has a beta of 1.63, indicating that its stock price is 63% more volatile than the S&P 500. Is ROK or GNRC more profitable? Rockwell Automation has a net margin of 12.03% compared to Generac's net margin of 7.91%. Rockwell Automation's return on equity of 30.14% beat Generac's return on equity.Company Net Margins Return on Equity Return on Assets Rockwell Automation12.03% 30.14% 9.83% Generac 7.91%19.14%9.19% Does the media prefer ROK or GNRC? In the previous week, Rockwell Automation had 14 more articles in the media than Generac. MarketBeat recorded 29 mentions for Rockwell Automation and 15 mentions for Generac. Generac's average media sentiment score of 1.56 beat Rockwell Automation's score of 0.91 indicating that Generac is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Rockwell Automation 19 Very Positive mention(s) 0 Positive mention(s) 5 Neutral mention(s) 1 Negative mention(s) 1 Very Negative mention(s) Positive Generac 12 Very Positive mention(s) 3 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Do institutionals and insiders have more ownership in ROK or GNRC? 75.8% of Rockwell Automation shares are held by institutional investors. Comparatively, 84.0% of Generac shares are held by institutional investors. 0.7% of Rockwell Automation shares are held by company insiders. Comparatively, 2.7% of Generac shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term. SummaryRockwell Automation beats Generac on 11 of the 17 factors compared between the two stocks. Get Generac News Delivered to You Automatically Sign up to receive the latest news and ratings for GNRC and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding GNRC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart GNRC vs. The Competition Export to ExcelMetricGeneracMACH IndustryIndustrials SectorNYSE ExchangeMarket Cap$11.02B$13.30B$7.81B$21.58BDividend YieldN/A23.67%4.56%3.48%P/E Ratio30.6821.67315.9929.75Price / Sales2.524.33217.2486.27Price / Cash18.2217.0128.9125.00Price / Book4.404.004.614.58Net Income$325.26M$537.13M$798.53M$999.94M7 Day Performance1.92%0.86%0.97%0.68%1 Month Performance-8.95%-0.86%0.86%3.10%1 Year Performance31.43%30.77%26.73%14.39% Generac Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)GNRCGenerac4.2171 of 5 stars$184.70-1.7%$174.56-5.5%+31.2%$11.02B$4.30B30.689,239Positive NewsROKRockwell Automation4.8314 of 5 stars$344.99+1.5%$340.16-1.4%+33.7%$38.89B$8.26B40.6027,000News CoverageAnalyst DowngradeInsider TradeAYIAcuity4.0791 of 5 stars$336.30-0.6%$352.60+4.8%+32.3%$10.29B$3.84B26.4513,200Positive NewsBDCBelden4.5326 of 5 stars$130.29+0.4%$136.50+4.8%+29.4%$5.15B$2.46B23.547,500Positive NewsShort Interest ↑ENPHEnphase Energy4.9345 of 5 stars$38.86-2.0%$55.48+42.8%-64.4%$5.05B$1.33B30.172,781FELEFranklin Electric4.8377 of 5 stars$97.07-0.5%$107.00+10.2%-1.2%$4.32B$2.02B25.106,300News CoveragePositive NewsENSEnersys4.08 of 5 stars$104.50+0.6%$118.33+13.2%+9.2%$3.92B$3.62B11.9310,858News CoveragePositive NewsBRCBrady2.3272 of 5 stars$80.25-2.1%N/A+9.5%$3.79B$1.51B20.396,400POWLPowell Industries3.5309 of 5 stars$271.44+1.2%$312.00+14.9%+72.2%$3.26B$1.01B18.763,187Positive NewsVICRVicor3.1132 of 5 stars$50.69-2.2%$43.00-15.2%+38.3%$2.28B$359.06M34.751,100Positive NewsAMSCAmerican Superconductor1.7108 of 5 stars$50.02+2.3%$33.67-32.7%+159.8%$2.26B$222.82M128.12330Positive News Related Companies and Tools Related Companies Rockwell Automation Alternatives Acuity Alternatives Belden Alternatives Enphase Energy Alternatives Franklin Electric Alternatives Enersys Alternatives Brady Alternatives Powell Industries Alternatives Vicor Alternatives American Superconductor Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:GNRC) was last updated on 9/13/2025 by MarketBeat.com Staff From Our PartnersHe Called Nvidia at $1.10. 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