Generac (GNRC) Competitors $165.84 -4.16 (-2.44%) Closing price 10/3/2025 03:59 PM EasternExtended Trading$166.38 +0.54 (+0.33%) As of 10/3/2025 07:46 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock GNRC vs. ROK, AYI, BDC, ENPH, FELE, ENS, POWL, BRC, AMSC, and VICRShould you be buying Generac stock or one of its competitors? The main competitors of Generac include Rockwell Automation (ROK), Acuity (AYI), Belden (BDC), Enphase Energy (ENPH), Franklin Electric (FELE), Enersys (ENS), Powell Industries (POWL), Brady (BRC), American Superconductor (AMSC), and Vicor (VICR). These companies are all part of the "electrical components & equipment" industry. Generac vs. Its Competitors Rockwell Automation Acuity Belden Enphase Energy Franklin Electric Enersys Powell Industries Brady American Superconductor Vicor Generac (NYSE:GNRC) and Rockwell Automation (NYSE:ROK) are both electrical components & equipment companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, institutional ownership, media sentiment, valuation, risk, earnings, analyst recommendations and profitability. Do institutionals and insiders believe in GNRC or ROK? 84.0% of Generac shares are held by institutional investors. Comparatively, 75.8% of Rockwell Automation shares are held by institutional investors. 2.7% of Generac shares are held by company insiders. Comparatively, 0.7% of Rockwell Automation shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth. Which has more risk & volatility, GNRC or ROK? Generac has a beta of 1.64, indicating that its stock price is 64% more volatile than the S&P 500. Comparatively, Rockwell Automation has a beta of 1.41, indicating that its stock price is 41% more volatile than the S&P 500. Which has stronger valuation & earnings, GNRC or ROK? Rockwell Automation has higher revenue and earnings than Generac. Generac is trading at a lower price-to-earnings ratio than Rockwell Automation, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioGenerac$4.30B2.27$325.26M$6.0227.55Rockwell Automation$8.26B4.75$952.50M$8.5240.97 Is GNRC or ROK more profitable? Rockwell Automation has a net margin of 12.03% compared to Generac's net margin of 7.91%. Rockwell Automation's return on equity of 30.14% beat Generac's return on equity.Company Net Margins Return on Equity Return on Assets Generac7.91% 19.14% 9.19% Rockwell Automation 12.03%30.14%9.83% Does the media prefer GNRC or ROK? In the previous week, Rockwell Automation had 11 more articles in the media than Generac. MarketBeat recorded 22 mentions for Rockwell Automation and 11 mentions for Generac. Rockwell Automation's average media sentiment score of 1.39 beat Generac's score of 0.93 indicating that Rockwell Automation is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Generac 7 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Rockwell Automation 18 Very Positive mention(s) 0 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do analysts rate GNRC or ROK? Generac currently has a consensus target price of $184.11, suggesting a potential upside of 11.02%. Rockwell Automation has a consensus target price of $340.16, suggesting a potential downside of 2.55%. Given Generac's higher possible upside, equities research analysts clearly believe Generac is more favorable than Rockwell Automation.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Generac 0 Sell rating(s) 8 Hold rating(s) 12 Buy rating(s) 0 Strong Buy rating(s) 2.60Rockwell Automation 1 Sell rating(s) 6 Hold rating(s) 12 Buy rating(s) 1 Strong Buy rating(s) 2.65 SummaryRockwell Automation beats Generac on 12 of the 16 factors compared between the two stocks. Get Generac News Delivered to You Automatically Sign up to receive the latest news and ratings for GNRC and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding GNRC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart GNRC vs. The Competition Export to ExcelMetricGeneracMACH IndustryIndustrials SectorNYSE ExchangeMarket Cap$9.97B$13.27B$7.91B$21.68BDividend YieldN/A24.42%4.58%3.56%P/E Ratio27.5522.04310.4129.80Price / Sales2.275.44248.4996.84Price / Cash16.4917.5828.3124.75Price / Book3.954.404.944.60Net Income$325.26M$519.51M$796.44M$999.94M7 Day Performance-1.53%1.46%1.88%2.00%1 Month Performance-6.92%1.68%4.85%3.87%1 Year Performance3.53%24.34%30.47%13.11% Generac Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)GNRCGenerac4.2777 of 5 stars$165.84-2.4%$184.11+11.0%+4.9%$9.97B$4.30B27.559,239Insider TradeROKRockwell Automation4.7384 of 5 stars$345.86+0.7%$340.16-1.6%+31.8%$38.88B$8.26B40.5927,000Positive NewsAYIAcuity4.6278 of 5 stars$337.88-0.2%$357.60+5.8%+18.5%$10.36B$3.84B26.6313,200Trending NewsDividend AnnouncementAnalyst ForecastBDCBelden4.8125 of 5 stars$120.83-2.6%$136.50+13.0%+1.8%$4.79B$2.46B21.897,500ENPHEnphase Energy4.8923 of 5 stars$36.07-1.2%$55.66+54.3%-65.5%$4.71B$1.33B28.162,781Analyst UpgradeFELEFranklin Electric3.8938 of 5 stars$94.24-0.9%$107.00+13.5%-6.6%$4.19B$2.02B24.356,300ENSEnersys3.5881 of 5 stars$111.49-0.1%$118.33+6.1%+16.6%$4.18B$3.62B12.7210,858POWLPowell Industries2.8653 of 5 stars$304.45+4.6%$312.00+2.5%+30.9%$3.68B$1.01B21.163,187News CoveragePositive NewsBRCBrady3.4541 of 5 stars$76.98-0.6%N/A+6.3%$3.63B$1.51B19.596,400Short Interest ↓AMSCAmerican Superconductor1.3482 of 5 stars$60.78+3.8%$34.00-44.1%+175.7%$2.76B$222.82M156.62330Positive NewsVICRVicor2.7812 of 5 stars$48.73+0.1%$43.00-11.7%+18.9%$2.20B$359.06M33.521,100Positive News Related Companies and Tools Related Companies Rockwell Automation Alternatives Acuity Alternatives Belden Alternatives Enphase Energy Alternatives Franklin Electric Alternatives Enersys Alternatives Powell Industries Alternatives Brady Alternatives American Superconductor Alternatives Vicor Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:GNRC) was last updated on 10/4/2025 by MarketBeat.com Staff From Our PartnersNvidia Times 1,000,000Nvidia’s latest AI chip is a $25,000 powerhouse — with 80 billion transistors and the ability to perform 60 tr...Paradigm Press | SponsoredBuffett, Gates and Bezos Dumping StocksThe world's wealthiest individuals are making huge moves with their money. 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