HHS vs. GOOG, OMC, LAMR, IPG, CCO, NCMI, FNGR, ATLN, ISPR, and YSXT
Should you be buying Harte Hanks stock or one of its competitors? The main competitors of Harte Hanks include Alphabet (GOOG), Omnicom Group (OMC), Lamar Advertising (LAMR), Interpublic Group of Companies (IPG), Clear Channel Outdoor (CCO), National CineMedia (NCMI), FingerMotion (FNGR), Atlantic International (ATLN), Ispire Technology (ISPR), and YSX Tech (YSXT).
Harte Hanks vs. Its Competitors
Harte Hanks (NYSE:HHS) and Alphabet (NASDAQ:GOOG) are both business services companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, media sentiment, analyst recommendations, risk, dividends, institutional ownership, earnings, community ranking and profitability.
Harte Hanks has a beta of 0.72, meaning that its stock price is 28% less volatile than the S&P 500. Comparatively, Alphabet has a beta of 1.01, meaning that its stock price is 1% more volatile than the S&P 500.
Alphabet has a consensus target price of $204.88, indicating a potential upside of 16.49%. Given Alphabet's stronger consensus rating and higher probable upside, analysts plainly believe Alphabet is more favorable than Harte Hanks.
33.8% of Harte Hanks shares are owned by institutional investors. Comparatively, 27.3% of Alphabet shares are owned by institutional investors. 12.3% of Harte Hanks shares are owned by company insiders. Comparatively, 13.0% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
In the previous week, Alphabet had 156 more articles in the media than Harte Hanks. MarketBeat recorded 156 mentions for Alphabet and 0 mentions for Harte Hanks. Alphabet's average media sentiment score of 0.80 beat Harte Hanks' score of 0.00 indicating that Alphabet is being referred to more favorably in the news media.
Alphabet has a net margin of 28.60% compared to Harte Hanks' net margin of -15.91%. Alphabet's return on equity of 32.49% beat Harte Hanks' return on equity.
Alphabet has higher revenue and earnings than Harte Hanks. Harte Hanks is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.
Alphabet received 2192 more outperform votes than Harte Hanks when rated by MarketBeat users. Likewise, 82.50% of users gave Alphabet an outperform vote while only 63.25% of users gave Harte Hanks an outperform vote.
Summary
Alphabet beats Harte Hanks on 18 of the 19 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding HHS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Harte Hanks Competitors List
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This page (NYSE:HHS) was last updated on 6/15/2025 by MarketBeat.com Staff
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