This company has been marked as potentially delisted and may not be actively trading. Harte Hanks (HHS) Competitors Add Compare Share Share Competitors Stock AnalysisCompetitorsEarningsHeadlinesInsider TradesOwnershipShort InterestTrendsBuy This Stock HHS vs. GOOG, OMC, LAMR, IPG, CCO, NCMI, HQI, MRAM, SKIL, and MAPSShould you be buying Harte Hanks stock or one of its competitors? The main competitors of Harte Hanks include Alphabet (GOOG), Omnicom Group (OMC), Lamar Advertising (LAMR), Interpublic Group of Companies (IPG), Clear Channel Outdoor (CCO), National CineMedia (NCMI), HireQuest (HQI), Everspin Tech (MRAM), Skillsoft (SKIL), and WM Technology (MAPS). Harte Hanks vs. Its Competitors Alphabet Omnicom Group Lamar Advertising Interpublic Group of Companies Clear Channel Outdoor National CineMedia HireQuest Everspin Tech Skillsoft WM Technology Alphabet (NASDAQ:GOOG) and Harte Hanks (NYSE:HHS) are both advertising companies, but which is the superior stock? We will contrast the two businesses based on the strength of their media sentiment, analyst recommendations, institutional ownership, earnings, valuation, profitability, risk and dividends. Does the media prefer GOOG or HHS? In the previous week, Alphabet had 171 more articles in the media than Harte Hanks. MarketBeat recorded 171 mentions for Alphabet and 0 mentions for Harte Hanks. Alphabet's average media sentiment score of 1.09 beat Harte Hanks' score of 0.00 indicating that Alphabet is being referred to more favorably in the media. Company Overall Sentiment Alphabet Positive Harte Hanks Neutral Which has better earnings and valuation, GOOG or HHS? Alphabet has higher revenue and earnings than Harte Hanks. Harte Hanks is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAlphabet$359.71B6.08$100.12B$8.9720.09Harte Hanks$191.49M0.14-$1.57M-$4.05-0.92 Which has more risk and volatility, GOOG or HHS? Alphabet has a beta of 1.01, suggesting that its stock price is 1% more volatile than the S&P 500. Comparatively, Harte Hanks has a beta of 0.72, suggesting that its stock price is 28% less volatile than the S&P 500. Do insiders and institutionals have more ownership in GOOG or HHS? 27.3% of Alphabet shares are held by institutional investors. Comparatively, 33.8% of Harte Hanks shares are held by institutional investors. 13.0% of Alphabet shares are held by company insiders. Comparatively, 12.3% of Harte Hanks shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth. Do analysts recommend GOOG or HHS? Alphabet presently has a consensus price target of $206.38, suggesting a potential upside of 14.52%. Given Alphabet's stronger consensus rating and higher probable upside, analysts clearly believe Alphabet is more favorable than Harte Hanks.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Alphabet 3 Sell rating(s) 5 Hold rating(s) 14 Buy rating(s) 6 Strong Buy rating(s) 2.82Harte Hanks 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Is GOOG or HHS more profitable? Alphabet has a net margin of 30.86% compared to Harte Hanks' net margin of -15.91%. Alphabet's return on equity of 34.54% beat Harte Hanks' return on equity.Company Net Margins Return on Equity Return on Assets Alphabet30.86% 34.54% 25.07% Harte Hanks -15.91%32.07%5.75% SummaryAlphabet beats Harte Hanks on 16 of the 17 factors compared between the two stocks. Get Harte Hanks News Delivered to You Automatically Sign up to receive the latest news and ratings for HHS and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding HHS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HHS vs. The Competition Export to ExcelMetricHarte HanksDirect mail advertising services IndustryBusiness SectorNYSE ExchangeMarket Cap$37.83MN/A$13.11B$20.68BDividend YieldN/AN/A2.54%3.71%P/E Ratio-0.92N/A28.9528.10Price / Sales0.14N/A391.1836.78Price / Cash5.23N/A26.8322.53Price / Book1.36N/A6.294.58Net Income-$1.57MN/A$188.91M$985.54M Harte Hanks Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HHSHarte Hanks0.4883 of 5 stars$3.74-25.9%N/A-57.1%$37.83M$191.49M-0.921,962GOOGAlphabet4.864 of 5 stars$177.39-0.5%$206.38+16.3%-6.1%$2.16T$350.02B19.78190,200Trending NewsInsider TradeHigh Trading VolumeOMCOmnicom Group4.9393 of 5 stars$72.03+0.9%$96.43+33.9%-16.0%$13.92B$15.69B9.8574,900News CoveragePositive NewsLAMRLamar Advertising2.8073 of 5 stars$121.36+0.4%$134.00+10.4%+4.7%$12.37B$2.21B29.463,500Trending NewsIPGInterpublic Group of Companies4.8755 of 5 stars$24.50+1.0%$32.72+33.6%-10.4%$8.97B$10.69B18.7053,300Positive NewsCCOClear Channel Outdoor2.2589 of 5 stars$1.18-2.1%$2.04+73.4%-21.7%$596.06M$1.51B-19.584,100NCMINational CineMedia2.672 of 5 stars$4.84-1.0%$7.00+44.6%+7.8%$461.15M$240.80M-25.47350HQIHireQuest3.8068 of 5 stars$10.01-1.9%$16.00+59.8%-13.3%$142.80M$34.60M40.0465,000High Trading VolumeMRAMEverspin Tech1.0365 of 5 stars$6.29+0.8%$8.00+27.2%+14.9%$140.20M$50.40M-314.5090SKILSkillsoft1.1826 of 5 stars$15.92+0.1%N/A+24.5%$136.31M$530.99M-0.992,261Analyst DowngradeMAPSWM Technology3.2821 of 5 stars$0.90+3.1%$2.61+191.3%-12.6%$134.10M$184.51M11.20610 Related Companies and Tools Related Companies GOOG Competitors OMC Competitors LAMR Competitors IPG Competitors CCO Competitors NCMI Competitors HQI Competitors MRAM Competitors SKIL Competitors MAPS Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:HHS) was last updated on 7/6/2025 by MarketBeat.com Staff From Our PartnersThis Signal Only Flashes Once Every 4 Years – And It Just TriggeredThis same signal has appeared twice before in the past 8 years — both times, it kicked off major moves in cryp...Crypto Swap Profits | SponsoredINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredWhite House to reset Social Security?Elon Musk's parting DOGE gift looks set to shock America... 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