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Harte Hanks (HHS) Competitors

Harte Hanks logo

HHS vs. GOOG, OMC, LAMR, IPG, CCO, NCMI, SMRT, ATLN, SKYX, and HQI

Should you be buying Harte Hanks stock or one of its competitors? The main competitors of Harte Hanks include Alphabet (GOOG), Omnicom Group (OMC), Lamar Advertising (LAMR), Interpublic Group of Companies (IPG), Clear Channel Outdoor (CCO), National CineMedia (NCMI), SmartRent (SMRT), Atlantic International (ATLN), SKYX Platforms (SKYX), and HireQuest (HQI).

Harte Hanks vs.

Alphabet (NASDAQ:GOOG) and Harte Hanks (NYSE:HHS) are both computer and technology companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, risk, analyst recommendations, earnings, dividends, media sentiment, community ranking, profitability and institutional ownership.

Alphabet received 2191 more outperform votes than Harte Hanks when rated by MarketBeat users. Likewise, 82.50% of users gave Alphabet an outperform vote while only 63.25% of users gave Harte Hanks an outperform vote.

CompanyUnderperformOutperform
AlphabetOutperform Votes
2432
82.50%
Underperform Votes
516
17.50%
Harte HanksOutperform Votes
241
63.25%
Underperform Votes
140
36.75%

In the previous week, Alphabet had 177 more articles in the media than Harte Hanks. MarketBeat recorded 179 mentions for Alphabet and 2 mentions for Harte Hanks. Alphabet's average media sentiment score of 0.88 beat Harte Hanks' score of 0.00 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
113 Very Positive mention(s)
17 Positive mention(s)
32 Neutral mention(s)
13 Negative mention(s)
1 Very Negative mention(s)
Positive
Harte Hanks
0 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

27.3% of Alphabet shares are held by institutional investors. Comparatively, 33.8% of Harte Hanks shares are held by institutional investors. 13.0% of Alphabet shares are held by insiders. Comparatively, 12.3% of Harte Hanks shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Alphabet has a beta of 1.01, suggesting that its share price is 1% more volatile than the S&P 500. Comparatively, Harte Hanks has a beta of 0.72, suggesting that its share price is 28% less volatile than the S&P 500.

Alphabet has a net margin of 28.60% compared to Harte Hanks' net margin of -15.91%. Alphabet's return on equity of 32.49% beat Harte Hanks' return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet28.60% 32.49% 23.52%
Harte Hanks -15.91%32.07%5.75%

Alphabet has higher revenue and earnings than Harte Hanks. Harte Hanks is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$359.71B5.72$100.12B$8.9718.91
Harte Hanks$191.49M0.18-$1.57M-$4.05-1.15

Alphabet currently has a consensus price target of $203.94, indicating a potential upside of 20.25%. Given Alphabet's stronger consensus rating and higher possible upside, analysts clearly believe Alphabet is more favorable than Harte Hanks.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
3 Sell rating(s)
5 Hold rating(s)
14 Buy rating(s)
5 Strong Buy rating(s)
2.78
Harte Hanks
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Summary

Alphabet beats Harte Hanks on 18 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HHS vs. The Competition

MetricHarte HanksDirect mail advertising services IndustryBusiness SectorNYSE Exchange
Market Cap$37.83MN/A$24.21B$19.29B
Dividend YieldN/AN/A2.62%3.83%
P/E Ratio-1.17N/A32.5334.41
Price / Sales0.18N/A252.5334.88
Price / Cash5.23N/A30.9317.52
Price / Book1.70N/A5.384.69
Net Income-$1.57MN/A$195.96M$1.02B

Harte Hanks Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HHS
Harte Hanks
N/A$4.68
-7.4%
N/A-37.4%$37.83M$191.49M-1.151,962News Coverage
GOOG
Alphabet
4.7148 of 5 stars
$159.58
+3.4%
$203.94
+27.8%
-3.1%$1.94T$359.71B19.82190,200Trending News
Insider Trade
OMC
Omnicom Group
4.9011 of 5 stars
$77.61
+2.2%
$101.29
+30.5%
-22.3%$15.14B$15.75B10.4274,200Positive News
LAMR
Lamar Advertising
3.3521 of 5 stars
$118.60
+3.3%
$132.60
+11.8%
-2.8%$12.14B$2.21B33.603,500Positive News
IPG
Interpublic Group of Companies
4.7989 of 5 stars
$25.66
+2.1%
$33.44
+30.3%
-23.5%$9.49B$10.52B14.0258,400Positive News
Dividend Announcement
Analyst Forecast
CCO
Clear Channel Outdoor
1.4985 of 5 stars
$1.16
+3.1%
$2.04
+76.4%
-27.1%$566.02M$1.51B-3.984,700Positive News
Gap Down
NCMI
National CineMedia
3.4954 of 5 stars
$5.10
+0.6%
$7.70
+51.0%
-4.3%$480.95M$238.30M-20.40350
SMRT
SmartRent
2.696 of 5 stars
$0.80
-5.7%
$2.33
+190.2%
-69.2%$150.77M$165.74M-6.162Analyst Revision
High Trading Volume
ATLN
Atlantic International
N/A$2.98
-0.3%
N/AN/A$149.44M$442.61M-0.367Gap Down
SKYX
SKYX Platforms
1.9439 of 5 stars
$1.37
+3.8%
$3.50
+155.5%
+49.8%$143.13M$86.28M-3.4330Analyst Upgrade
HQI
HireQuest
3.2172 of 5 stars
$10.19
+2.5%
$16.00
+57.0%
-27.4%$143.00M$34.60M92.6473,100

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This page (NYSE:HHS) was last updated on 5/24/2025 by MarketBeat.com Staff
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