HHS vs. GOOG, OMC, LAMR, IPG, CCO, NCMI, SMRT, ATLN, SKYX, and HQI
Should you be buying Harte Hanks stock or one of its competitors? The main competitors of Harte Hanks include Alphabet (GOOG), Omnicom Group (OMC), Lamar Advertising (LAMR), Interpublic Group of Companies (IPG), Clear Channel Outdoor (CCO), National CineMedia (NCMI), SmartRent (SMRT), Atlantic International (ATLN), SKYX Platforms (SKYX), and HireQuest (HQI).
Harte Hanks vs.
Alphabet (NASDAQ:GOOG) and Harte Hanks (NYSE:HHS) are both computer and technology companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, risk, analyst recommendations, earnings, dividends, media sentiment, community ranking, profitability and institutional ownership.
Alphabet received 2191 more outperform votes than Harte Hanks when rated by MarketBeat users. Likewise, 82.50% of users gave Alphabet an outperform vote while only 63.25% of users gave Harte Hanks an outperform vote.
In the previous week, Alphabet had 177 more articles in the media than Harte Hanks. MarketBeat recorded 179 mentions for Alphabet and 2 mentions for Harte Hanks. Alphabet's average media sentiment score of 0.88 beat Harte Hanks' score of 0.00 indicating that Alphabet is being referred to more favorably in the media.
27.3% of Alphabet shares are held by institutional investors. Comparatively, 33.8% of Harte Hanks shares are held by institutional investors. 13.0% of Alphabet shares are held by insiders. Comparatively, 12.3% of Harte Hanks shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Alphabet has a beta of 1.01, suggesting that its share price is 1% more volatile than the S&P 500. Comparatively, Harte Hanks has a beta of 0.72, suggesting that its share price is 28% less volatile than the S&P 500.
Alphabet has a net margin of 28.60% compared to Harte Hanks' net margin of -15.91%. Alphabet's return on equity of 32.49% beat Harte Hanks' return on equity.
Alphabet has higher revenue and earnings than Harte Hanks. Harte Hanks is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.
Alphabet currently has a consensus price target of $203.94, indicating a potential upside of 20.25%. Given Alphabet's stronger consensus rating and higher possible upside, analysts clearly believe Alphabet is more favorable than Harte Hanks.
Summary
Alphabet beats Harte Hanks on 18 of the 19 factors compared between the two stocks.
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New MarketBeat Followers Over Time
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This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NYSE:HHS) was last updated on 5/24/2025 by MarketBeat.com Staff