This company has been marked as potentially delisted and may not be actively trading. Harte Hanks (HHS) Competitors Add Compare Share Share Competitors Stock AnalysisCompetitorsEarningsHeadlinesInsider TradesOwnershipTrendsBuy This Stock HHS vs. GOOG, OMC, LAMR, IPG, NCMI, CCO, HQI, BKKT, RCMT, and TBIShould you be buying Harte Hanks stock or one of its competitors? The main competitors of Harte Hanks include Alphabet (GOOG), Omnicom Group (OMC), Lamar Advertising (LAMR), Interpublic Group of Companies (IPG), National CineMedia (NCMI), Clear Channel Outdoor (CCO), HireQuest (HQI), Bakkt (BKKT), RCM Technologies (RCMT), and TrueBlue (TBI). Harte Hanks vs. Alphabet Omnicom Group Lamar Advertising Interpublic Group of Companies National CineMedia Clear Channel Outdoor HireQuest Bakkt RCM Technologies TrueBlue Harte Hanks (NYSE:HHS) and Alphabet (NASDAQ:GOOG) are both business services companies, but which is the better business? We will compare the two businesses based on the strength of their profitability, risk, media sentiment, community ranking, dividends, institutional ownership, analyst recommendations, earnings and valuation. Do institutionals and insiders hold more shares of HHS or GOOG? 33.8% of Harte Hanks shares are owned by institutional investors. Comparatively, 27.3% of Alphabet shares are owned by institutional investors. 12.3% of Harte Hanks shares are owned by company insiders. Comparatively, 13.0% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth. Does the media refer more to HHS or GOOG? In the previous week, Alphabet had 183 more articles in the media than Harte Hanks. MarketBeat recorded 183 mentions for Alphabet and 0 mentions for Harte Hanks. Alphabet's average media sentiment score of 0.87 beat Harte Hanks' score of 0.00 indicating that Alphabet is being referred to more favorably in the news media. Company Overall Sentiment Harte Hanks Neutral Alphabet Positive Which has stronger valuation & earnings, HHS or GOOG? Alphabet has higher revenue and earnings than Harte Hanks. Harte Hanks is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioHarte Hanks$191.49M0.19-$1.57M-$4.05-1.21Alphabet$359.71B5.62$100.12B$8.9718.48 Do analysts recommend HHS or GOOG? Alphabet has a consensus price target of $203.94, indicating a potential upside of 22.99%. Given Alphabet's stronger consensus rating and higher possible upside, analysts clearly believe Alphabet is more favorable than Harte Hanks.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Harte Hanks 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00Alphabet 3 Sell rating(s) 5 Hold rating(s) 14 Buy rating(s) 5 Strong Buy rating(s) 2.78 Which has more risk & volatility, HHS or GOOG? Harte Hanks has a beta of 0.72, suggesting that its stock price is 28% less volatile than the S&P 500. Comparatively, Alphabet has a beta of 1.04, suggesting that its stock price is 4% more volatile than the S&P 500. Is HHS or GOOG more profitable? Alphabet has a net margin of 28.60% compared to Harte Hanks' net margin of -15.91%. Alphabet's return on equity of 32.49% beat Harte Hanks' return on equity.Company Net Margins Return on Equity Return on Assets Harte Hanks-15.91% 32.07% 5.75% Alphabet 28.60%32.49%23.52% Does the MarketBeat Community prefer HHS or GOOG? Alphabet received 2191 more outperform votes than Harte Hanks when rated by MarketBeat users. Likewise, 82.50% of users gave Alphabet an outperform vote while only 63.25% of users gave Harte Hanks an outperform vote. CompanyUnderperformOutperformHarte HanksOutperform Votes24163.25% Underperform Votes14036.75% AlphabetOutperform Votes243282.50% Underperform Votes51617.50% SummaryAlphabet beats Harte Hanks on 18 of the 19 factors compared between the two stocks. Get Harte Hanks News Delivered to You Automatically Sign up to receive the latest news and ratings for HHS and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HHS vs. The Competition Export to ExcelMetricHarte HanksDirect mail advertising services IndustryBusiness SectorNYSE ExchangeMarket Cap$37.83MN/A$22.32B$19.20BDividend YieldN/AN/A2.59%4.00%P/E Ratio-1.21N/A31.1733.45Price / Sales0.19N/A172.6229.18Price / Cash5.23N/A31.5117.52Price / Book1.78N/A5.604.55Net Income-$1.57MN/A$194.12M$1.02B Harte Hanks Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HHSHarte HanksN/A$4.89-3.3%N/A-30.6%$37.83M$191.49M-1.211,962GOOGAlphabet4.7566 of 5 stars$162.42-0.9%$203.94+25.6%-1.6%$1.98T$359.71B20.18190,200Dividend IncreaseAnalyst DowngradeOMCOmnicom Group4.9032 of 5 stars$75.48+0.7%$101.29+34.2%-16.8%$14.73B$15.75B10.1374,200LAMRLamar Advertising3.5127 of 5 stars$113.80+1.5%$134.60+18.3%-2.3%$11.65B$2.21B32.243,500Upcoming EarningsAnalyst ForecastPositive NewsIPGInterpublic Group of Companies4.6961 of 5 stars$24.81+1.0%$33.44+34.8%-17.0%$9.25B$10.52B13.5658,400Positive NewsNCMINational CineMedia2.9192 of 5 stars$5.89-0.2%$7.70+30.7%+25.1%$560.68M$240.80M-23.56350Upcoming EarningsAnalyst ForecastAnalyst RevisionNews CoverageHigh Trading VolumeCCOClear Channel Outdoor1.5644 of 5 stars$1.02flat$2.22+117.3%-30.3%$499.86M$1.51B-3.524,700Earnings ReportAnalyst ForecastNews CoverageHQIHireQuest3.3857 of 5 stars$10.08-3.1%$17.50+73.6%-18.5%$141.12M$34.60M91.6473,100Upcoming EarningsNews CoverageGap DownBKKTBakkt0.2555 of 5 stars$9.50-4.5%N/A+58.9%$130.25M$3.49B-0.78760Gap UpRCMTRCM Technologies3.4078 of 5 stars$17.04+0.2%$33.50+96.6%-8.3%$129.32M$278.38M8.743,880Upcoming EarningsAnalyst UpgradeNews CoverageTBITrueBlue3.8032 of 5 stars$4.29flat$11.50+168.1%-57.9%$127.91M$1.57B-1.036,500Upcoming Earnings Related Companies and Tools Related Companies GOOG Competitors OMC Competitors LAMR Competitors IPG Competitors NCMI Competitors CCO Competitors HQI Competitors BKKT Competitors RCMT Competitors TBI Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:HHS) was last updated on 5/3/2025 by MarketBeat.com Staff From Our PartnersElon’s Terrifying Warning Forces Trump To Take ActionElon Musk has avoided two major financial crises before. 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