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NASDAQ:HHS

Harte Hanks (HHS) Stock Price, News & Analysis

Harte Hanks logo
$4.18 -0.18 (-4.13%)
Closing price 10/20/2026 04:00 PM Eastern
Extended Trading
$4.20 +0.03 (+0.60%)
As of 10/20/2026 04:10 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

About Harte Hanks Stock (NASDAQ:HHS)

Advanced

Key Stats

Today's Range
$4.13
▼
$4.39
50-Day Range
$2.51
▼
$4.64
52-Week Range
$2.00
▼
$4.67
Volume
90,354 shs
Average Volume
31,285 shs
Market Capitalization
$31.14 million
P/E Ratio
N/A
Dividend Yield
N/A
Price Target
N/A
Consensus Rating
Sell

Company Overview

Harte Hanks, Inc. is a customer experience and marketing services company that helps businesses attract, engage and retain customers. The company combines data, technology and human expertise to support marketing, customer care and related business processes.

Its services include customer data management, analytics, campaign planning and execution, direct mail, email marketing, digital marketing, social media, lead generation and contact-center support. Harte Hanks also provides customer engagement and lifecycle marketing solutions designed to help organizations coordinate communications across multiple channels.

Harte Hanks serves business-to-business and business-to-consumer clients across industries and supports marketing and customer engagement programs in North America, Europe and other international markets. The company traces its history to 1923 and has evolved from a communications and direct-marketing business into a broader provider of data-driven customer experience services.

AI Generated. May Contain Errors.

Harte Hanks Stock Analysis - MarketRank™

See Top-Rated MarketRank™ Stocks
8th Percentile Overall Score

HHS MarketRank™: 
0.40802675585 of 5 stars

Harte Hanks scored higher than 8% of companies evaluated by MarketBeat, and ranked 224th out of 238 stocks in the communication services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

  • Consensus Rating

    Harte Hanks has received a consensus rating of Sell. The company's average rating score is 1.00, and is based on no strong buy ratings, no buy ratings, no hold ratings, and 1 sell rating.

  • Amount of Analyst Coverage

    Harte Hanks has only been the subject of 1 research reports in the past 90 days.

  • Read more about Harte Hanks' stock forecast and price target.
  • Price to Earnings Ratio vs. the Market

    The P/E ratio of Harte Hanks is -5.50, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

  • Price to Earnings Ratio vs. Sector

    The P/E ratio of Harte Hanks is -5.50, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

  • Price to Book Value per Share Ratio

    Harte Hanks has a P/B Ratio of 1.51. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

  • Percentage of Shares Shorted

    0.56% of the float of Harte Hanks has been sold short.
  • Short Interest Ratio / Days to Cover

    Harte Hanks has a short interest ratio ("days to cover") of 0.54, which is generally considered an acceptable ratio of short interest to trading volume.
  • Change versus previous month

    Short interest in Harte Hanks has recently increased by 14.33%, indicating that investor sentiment is decreasing significantly.
  • Dividend Yield

    Harte Hanks does not currently pay a dividend.

  • Dividend Growth

    Harte Hanks does not have a long track record of dividend growth.

  • News Sentiment

    Harte Hanks has a news sentiment score of 0.37. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Communication Services companies.
  • News Coverage This Week

    MarketBeat has tracked 1 news article for Harte Hanks this week, compared to 0 articles on an average week.
  • Insider Buying vs. Insider Selling

    In the past three months, Harte Hanks insiders have not sold or bought any company stock.

  • Percentage Held by Insiders

    9.60% of the stock of Harte Hanks is held by insiders.

  • Percentage Held by Institutions

    33.75% of the stock of Harte Hanks is held by institutions.

  • Read more about Harte Hanks' insider trading history.
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HHS Stock News Headlines

Criteo (NASDAQ:CRTO) & Harte Hanks (NASDAQ:HHS) Financial Contrast
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Harte Hanks Reaffirms Merger Path With Star Equity
See More Headlines

HHS Stock Analysis - Frequently Asked Questions

Harte Hanks' stock was trading at $3.01 at the beginning of 2026. Since then, HHS stock has increased by 38.9% and is now trading at $4.18.

Harte Hanks, Inc. (NASDAQ:HHS) posted its earnings results on Friday, August, 14th. The business services provider reported ($0.67) EPS for the quarter. The business services provider earned $37.98 million during the quarter. Harte Hanks had a negative trailing twelve-month return on equity of 30.14% and a negative net margin of 3.70%.

Shares of HHS stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Based on aggregate information from My MarketBeat watchlists, some other companies that Harte Hanks investors own include NVIDIA (NVDA), Shopify (SHOP), Home Depot (HD), ExxonMobil (XOM), Energy Transfer (ET), International Business Machines (IBM) and Southwest Airlines (LUV).

Company Calendar

Last Earnings
8/14/2026
Today
10/21/2026
Fiscal Year End
12/31/2026

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Industry
Media
Sub-Industry
Advertising
Current Symbol
NASDAQ:HHS
CIK
45919
Employees
2,069
Year Founded
1923

Profitability

EPS (Trailing Twelve Months)
($0.76)
Trailing P/E Ratio
N/A
Forward P/E Ratio
N/A
P/E Growth
N/A
Net Income
-$810 thousand
Net Margins
-3.70%
Pretax Margin
-3.80%
Return on Equity
-30.14%
Return on Assets
-6.30%

Debt

Debt-to-Equity Ratio
N/A
Current Ratio
1.30
Quick Ratio
1.30

Sales & Book Value

Annual Sales
$159.57 million
Price / Sales
0.20
Cash Flow
$0.47 per share
Price / Cash Flow
8.83
Book Value
$2.77 per share
Price / Book
1.51

Miscellaneous

Outstanding Shares
7,450,000
Free Float
6,738,000
Market Cap
$31.14 million
Optionable
Not Optionable
Beta
0.17
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This page (NASDAQ:HHS) was last updated on 10/20/2026 by MarketBeat.com Staff.
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