Which has stronger valuation & earnings, XPEL or HLLY?

XPEL has higher earnings, but lower revenue than Holley. XPEL is trading at a lower price-to-earnings ratio than Holley, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio XPEL $476.20M 2.97 $51.23M $1.97 26.06 Holley $613.51M 0.61 $19.17M $0.08 38.50

Is XPEL or HLLY more profitable?

XPEL has a net margin of 10.77% compared to Holley's net margin of 1.68%. XPEL's return on equity of 18.98% beat Holley's return on equity. Company Net Margins Return on Equity Return on Assets XPEL 10.77% 18.98% 13.56% Holley 1.68% 8.41% 3.23%

Does the media refer more to XPEL or HLLY?

In the previous week, XPEL had 2 more articles in the media than Holley. MarketBeat recorded 6 mentions for XPEL and 4 mentions for Holley. XPEL's average media sentiment score of 0.94 beat Holley's score of 0.68 indicating that XPEL is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment XPEL 3 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Holley 2 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive

Which has preferable valuation and earnings, HLLY or THRM?

Holley has higher earnings, but lower revenue than Gentherm. Holley is trading at a lower price-to-earnings ratio than Gentherm, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Holley $613.51M 0.61 $19.17M $0.08 38.50 Gentherm $1.50B 0.83 $18.28M $0.87 46.52

Is HLLY or THRM more profitable?

Gentherm's return on equity of 12.06% beat Holley's return on equity. Company Net Margins Return on Equity Return on Assets Holley 1.68% 8.41% 3.23% Gentherm 1.68% 12.06% 6.09%

Does the media favor HLLY or THRM?

In the previous week, Holley and Holley both had 4 articles in the media. Gentherm's average media sentiment score of 1.25 beat Holley's score of 0.68 indicating that Gentherm is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Holley 2 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Gentherm 3 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media refer more to HLLY or SMP?

In the previous week, Standard Motor Products had 6 more articles in the media than Holley. MarketBeat recorded 10 mentions for Standard Motor Products and 4 mentions for Holley. Holley's average media sentiment score of 0.68 beat Standard Motor Products' score of 0.56 indicating that Holley is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Holley 2 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Standard Motor Products 6 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Is HLLY or FOXF more profitable?

Holley has a net margin of 1.68% compared to Fox Factory's net margin of -20.39%. Holley's return on equity of 8.41% beat Fox Factory's return on equity. Company Net Margins Return on Equity Return on Assets Holley 1.68% 8.41% 3.23% Fox Factory -20.39% 5.57% 2.37%

Does the media refer more to HLLY or FOXF?

In the previous week, Holley had 3 more articles in the media than Fox Factory. MarketBeat recorded 4 mentions for Holley and 1 mentions for Fox Factory. Fox Factory's average media sentiment score of 0.90 beat Holley's score of 0.68 indicating that Fox Factory is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Holley 2 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Fox Factory 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Holley (HLLY) Competitors

$3.08 -0.01 (-0.32%)

As of 08/21/2026 03:58 PM Eastern

Compare

HLLY vs. XPEL, THRM, SMP, FOXF, and CPS

Should you buy Holley stock or one of its competitors? Holley's main competitors and comparable companies include XPEL (XPEL), Gentherm (THRM), Standard Motor Products (SMP), Fox Factory (FOXF), and Cooper-Standard (CPS). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "automotive parts & equipment" industry.

How does Holley compare to XPEL?

XPEL (NASDAQ:XPEL) and Holley (NYSE:HLLY) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, profitability, valuation, risk, dividends, media sentiment and earnings.

XPEL has higher earnings, but lower revenue than Holley. XPEL is trading at a lower price-to-earnings ratio than Holley, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
XPEL	$476.20M	2.97	$51.23M	$1.97	26.06
Holley	$613.51M	0.61	$19.17M	$0.08	38.50

In the previous week, XPEL had 2 more articles in the media than Holley. MarketBeat recorded 6 mentions for XPEL and 4 mentions for Holley. XPEL's average media sentiment score of 0.94 beat Holley's score of 0.68 indicating that XPEL is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
XPEL	3 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Holley	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

XPEL presently has a consensus price target of $65.00, suggesting a potential upside of 26.61%. Holley has a consensus price target of $4.90, suggesting a potential upside of 59.09%. Given Holley's higher possible upside, analysts plainly believe Holley is more favorable than XPEL.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
XPEL	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	2.75
Holley	1 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	2.57

XPEL has a net margin of 10.77% compared to Holley's net margin of 1.68%. XPEL's return on equity of 18.98% beat Holley's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
XPEL	10.77%	18.98%	13.56%
Holley	1.68%	8.41%	3.23%

XPEL has a beta of 1.09, meaning that its stock price is 9% more volatile than the broader market. Comparatively, Holley has a beta of 1.31, meaning that its stock price is 31% more volatile than the broader market.

75.1% of XPEL shares are held by institutional investors. Comparatively, 39.7% of Holley shares are held by institutional investors. 9.4% of XPEL shares are held by company insiders. Comparatively, 4.9% of Holley shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

XPEL beats Holley on 11 of the 16 factors compared between the two stocks.

How does Holley compare to Gentherm?

Holley (NYSE:HLLY) and Gentherm (NASDAQ:THRM) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, valuation, analyst recommendations, profitability, dividends, institutional ownership, risk and earnings.

Holley has a beta of 1.31, suggesting that its stock price is 31% more volatile than the broader market. Comparatively, Gentherm has a beta of 1.35, suggesting that its stock price is 35% more volatile than the broader market.

Holley presently has a consensus target price of $4.90, suggesting a potential upside of 59.09%. Gentherm has a consensus target price of $45.80, suggesting a potential upside of 13.17%. Given Holley's stronger consensus rating and higher probable upside, analysts plainly believe Holley is more favorable than Gentherm.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Holley	1 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	2.57
Gentherm	0 Sell rating(s)	5 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	2.50

In the previous week, Holley and Holley both had 4 articles in the media. Gentherm's average media sentiment score of 1.25 beat Holley's score of 0.68 indicating that Gentherm is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Holley	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Gentherm	3 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Holley has higher earnings, but lower revenue than Gentherm. Holley is trading at a lower price-to-earnings ratio than Gentherm, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Holley	$613.51M	0.61	$19.17M	$0.08	38.50
Gentherm	$1.50B	0.83	$18.28M	$0.87	46.52

39.7% of Holley shares are owned by institutional investors. Comparatively, 97.1% of Gentherm shares are owned by institutional investors. 4.9% of Holley shares are owned by company insiders. Comparatively, 2.1% of Gentherm shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Gentherm's return on equity of 12.06% beat Holley's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Holley	1.68%	8.41%	3.23%
Gentherm	1.68%	12.06%	6.09%

Summary

Gentherm beats Holley on 9 of the 14 factors compared between the two stocks.

How does Holley compare to Standard Motor Products?

Holley (NYSE:HLLY) and Standard Motor Products (NYSE:SMP) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, dividends, risk, analyst recommendations, profitability, institutional ownership, valuation and earnings.

Holley presently has a consensus price target of $4.90, indicating a potential upside of 59.09%. Standard Motor Products has a consensus price target of $49.00, indicating a potential upside of 26.65%. Given Holley's higher possible upside, research analysts plainly believe Holley is more favorable than Standard Motor Products.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Holley	1 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	2.57
Standard Motor Products	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

Standard Motor Products has a net margin of 2.78% compared to Holley's net margin of 1.68%. Standard Motor Products' return on equity of 13.28% beat Holley's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Holley	1.68%	8.41%	3.23%
Standard Motor Products	2.78%	13.28%	4.62%

Standard Motor Products has higher revenue and earnings than Holley. Standard Motor Products is trading at a lower price-to-earnings ratio than Holley, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Holley	$613.51M	0.61	$19.17M	$0.08	38.50
Standard Motor Products	$1.79B	0.48	$41.33M	$2.24	17.27

Holley has a beta of 1.31, meaning that its share price is 31% more volatile than the broader market. Comparatively, Standard Motor Products has a beta of 0.82, meaning that its share price is 18% less volatile than the broader market.

In the previous week, Standard Motor Products had 6 more articles in the media than Holley. MarketBeat recorded 10 mentions for Standard Motor Products and 4 mentions for Holley. Holley's average media sentiment score of 0.68 beat Standard Motor Products' score of 0.56 indicating that Holley is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Holley	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Standard Motor Products	6 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

39.7% of Holley shares are owned by institutional investors. Comparatively, 81.3% of Standard Motor Products shares are owned by institutional investors. 4.9% of Holley shares are owned by company insiders. Comparatively, 5.5% of Standard Motor Products shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Summary

Standard Motor Products beats Holley on 10 of the 17 factors compared between the two stocks.

How does Holley compare to Fox Factory?

Holley (NYSE:HLLY) and Fox Factory (NASDAQ:FOXF) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their valuation, institutional ownership, profitability, earnings, media sentiment, dividends, risk and analyst recommendations.

In the previous week, Holley had 3 more articles in the media than Fox Factory. MarketBeat recorded 4 mentions for Holley and 1 mentions for Fox Factory. Fox Factory's average media sentiment score of 0.90 beat Holley's score of 0.68 indicating that Fox Factory is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Holley	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Fox Factory	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

39.7% of Holley shares are held by institutional investors. 4.9% of Holley shares are held by company insiders. Comparatively, 0.9% of Fox Factory shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Holley presently has a consensus price target of $4.90, suggesting a potential upside of 59.09%. Fox Factory has a consensus price target of $21.00, suggesting a potential downside of 3.89%. Given Holley's stronger consensus rating and higher possible upside, analysts plainly believe Holley is more favorable than Fox Factory.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Holley	1 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	2.57
Fox Factory	2 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	2.17

Holley has a net margin of 1.68% compared to Fox Factory's net margin of -20.39%. Holley's return on equity of 8.41% beat Fox Factory's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Holley	1.68%	8.41%	3.23%
Fox Factory	-20.39%	5.57%	2.37%

Holley has a beta of 1.31, indicating that its share price is 31% more volatile than the broader market. Comparatively, Fox Factory has a beta of 1.35, indicating that its share price is 35% more volatile than the broader market.

Holley has higher earnings, but lower revenue than Fox Factory. Fox Factory is trading at a lower price-to-earnings ratio than Holley, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Holley	$613.51M	0.61	$19.17M	$0.08	38.50
Fox Factory	$1.47B	0.63	-$544.58M	-$7.14	N/A

Summary

Holley beats Fox Factory on 12 of the 16 factors compared between the two stocks.

How does Holley compare to Cooper-Standard?

Cooper-Standard (NYSE:CPS) and Holley (NYSE:HLLY) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their valuation, earnings, media sentiment, profitability, analyst recommendations, risk, institutional ownership and dividends.

Cooper-Standard has a beta of 2, suggesting that its stock price is 100% more volatile than the broader market. Comparatively, Holley has a beta of 1.31, suggesting that its stock price is 31% more volatile than the broader market.

69.1% of Cooper-Standard shares are held by institutional investors. Comparatively, 39.7% of Holley shares are held by institutional investors. 9.2% of Cooper-Standard shares are held by insiders. Comparatively, 4.9% of Holley shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Holley has a net margin of 1.68% compared to Cooper-Standard's net margin of -2.03%. Holley's return on equity of 8.41% beat Cooper-Standard's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Cooper-Standard	-2.03%	N/A	-2.31%
Holley	1.68%	8.41%	3.23%

Holley has lower revenue, but higher earnings than Cooper-Standard. Cooper-Standard is trading at a lower price-to-earnings ratio than Holley, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Cooper-Standard	$91.38B	0.01	-$4.16M	-$3.14	N/A
Holley	$613.51M	0.61	$19.17M	$0.08	38.50

Cooper-Standard currently has a consensus target price of $48.33, suggesting a potential upside of 72.04%. Holley has a consensus target price of $4.90, suggesting a potential upside of 59.09%. Given Cooper-Standard's higher probable upside, research analysts clearly believe Cooper-Standard is more favorable than Holley.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Cooper-Standard	2 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.75
Holley	1 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	2.57

In the previous week, Holley had 4 more articles in the media than Cooper-Standard. MarketBeat recorded 4 mentions for Holley and 0 mentions for Cooper-Standard. Holley's average media sentiment score of 0.68 beat Cooper-Standard's score of 0.00 indicating that Holley is being referred to more favorably in the news media.

Company	Overall Sentiment
Cooper-Standard	Neutral
Holley	Positive

Summary

Holley beats Cooper-Standard on 12 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HLLY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

HLLY vs. The Competition

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Metric	Holley	Automobile Components Industry	Consumer Discretionary Sector	NYSE Exchange
Market Cap	$373.39M	$5.13B	$13.23B	$24.30B
Dividend Yield	N/A	2.25%	55.79%	3.70%
P/E Ratio	38.50	11.26	46.92	30.23
Price / Sales	0.61	24.24	88.56	20.99
Price / Cash	7.14	11.09	19.14	19.80
Price / Book	0.82	1.88	4.35	4.90
Net Income	$19.17M	$72.28M	$445.73M	$1.07B
7 Day Performance	0.65%	0.36%	0.36%	0.02%
1 Month Performance	17.33%	2.29%	2.53%	3.10%
1 Year Performance	-20.52%	7.74%	-1.59%	14.90%

Holley Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
HLLY Holley	3.4397 of 5 stars	$3.08 -0.3%	$4.90 +59.1%	-20.5%	$373.39M	$613.51M	38.50	1,483
XPEL XPEL	4.2797 of 5 stars	$49.48 -1.0%	$65.00 +31.4%	+33.0%	$1.36B	$508.09M	25.12	1,337	Positive News
THRM Gentherm	3.4751 of 5 stars	$42.47 -2.0%	$45.80 +7.8%	+10.8%	$1.31B	$1.50B	48.91	14,174	Positive News
SMP Standard Motor Products	4.48 of 5 stars	$38.55 -0.5%	$49.00 +27.1%	-0.1%	$860.74M	$1.79B	17.20	5,700
FOXF Fox Factory	1.8471 of 5 stars	$20.48 -0.4%	$21.00 +2.6%	-28.0%	$860.61M	$1.47B	N/A	3,700	Positive News

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This page (NYSE:HLLY) was last updated on 8/24/2026 by MarketBeat.com Staff.

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Holley (HLLY) Competitors