KeyCorp (KEY) Competitors $18.95 -0.21 (-1.07%) Closing price 03:59 PM EasternExtended Trading$18.95 0.00 (0.00%) As of 04:22 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock KEY vs. FITB, HBAN, ZION, BKU, CFG, CMA, RF, TFC, PNC, and MTBShould you be buying KeyCorp stock or one of its competitors? The main competitors of KeyCorp include Fifth Third Bancorp (FITB), Huntington Bancshares (HBAN), Zions Bancorporation, N.A. (ZION), BankUnited (BKU), Citizens Financial Group (CFG), Comerica (CMA), Regions Financial (RF), Truist Financial (TFC), The PNC Financial Services Group (PNC), and M&T Bank (MTB). These companies are all part of the "finance" sector. KeyCorp vs. Its Competitors Fifth Third Bancorp Huntington Bancshares Zions Bancorporation, N.A. BankUnited Citizens Financial Group Comerica Regions Financial Truist Financial The PNC Financial Services Group M&T Bank Fifth Third Bancorp (NASDAQ:FITB) and KeyCorp (NYSE:KEY) are both large-cap finance companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, media sentiment, earnings, profitability, valuation, analyst recommendations, institutional ownership and risk. Which has preferable valuation and earnings, FITB or KEY? Fifth Third Bancorp has higher revenue and earnings than KeyCorp. KeyCorp is trading at a lower price-to-earnings ratio than Fifth Third Bancorp, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioFifth Third Bancorp$13.28B2.27$2.31B$3.2214.15KeyCorp$9.24B2.25-$161M-$0.07-270.79 Is FITB or KEY more profitable? Fifth Third Bancorp has a net margin of 17.97% compared to KeyCorp's net margin of 1.49%. Fifth Third Bancorp's return on equity of 13.31% beat KeyCorp's return on equity.Company Net Margins Return on Equity Return on Assets Fifth Third Bancorp17.97% 13.31% 1.15% KeyCorp 1.49%9.65%0.82% Do analysts recommend FITB or KEY? Fifth Third Bancorp presently has a consensus target price of $47.80, indicating a potential upside of 4.89%. KeyCorp has a consensus target price of $19.39, indicating a potential upside of 2.32%. Given Fifth Third Bancorp's stronger consensus rating and higher probable upside, analysts plainly believe Fifth Third Bancorp is more favorable than KeyCorp.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Fifth Third Bancorp 0 Sell rating(s) 5 Hold rating(s) 10 Buy rating(s) 2 Strong Buy rating(s) 2.82KeyCorp 0 Sell rating(s) 11 Hold rating(s) 10 Buy rating(s) 0 Strong Buy rating(s) 2.48 Do institutionals and insiders hold more shares of FITB or KEY? 83.8% of Fifth Third Bancorp shares are held by institutional investors. Comparatively, 79.7% of KeyCorp shares are held by institutional investors. 0.5% of Fifth Third Bancorp shares are held by company insiders. Comparatively, 0.5% of KeyCorp shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term. Is FITB or KEY a better dividend stock? Fifth Third Bancorp pays an annual dividend of $1.48 per share and has a dividend yield of 3.2%. KeyCorp pays an annual dividend of $0.82 per share and has a dividend yield of 4.3%. Fifth Third Bancorp pays out 46.0% of its earnings in the form of a dividend. KeyCorp pays out -1,171.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Fifth Third Bancorp has increased its dividend for 14 consecutive years. KeyCorp is clearly the better dividend stock, given its higher yield and lower payout ratio. Which has more risk and volatility, FITB or KEY? Fifth Third Bancorp has a beta of 0.93, indicating that its stock price is 7% less volatile than the S&P 500. Comparatively, KeyCorp has a beta of 1.15, indicating that its stock price is 15% more volatile than the S&P 500. Does the media prefer FITB or KEY? In the previous week, Fifth Third Bancorp had 5 more articles in the media than KeyCorp. MarketBeat recorded 23 mentions for Fifth Third Bancorp and 18 mentions for KeyCorp. KeyCorp's average media sentiment score of 1.42 beat Fifth Third Bancorp's score of 1.32 indicating that KeyCorp is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Fifth Third Bancorp 19 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive KeyCorp 16 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive SummaryFifth Third Bancorp beats KeyCorp on 15 of the 19 factors compared between the two stocks. Get KeyCorp News Delivered to You Automatically Sign up to receive the latest news and ratings for KEY and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding KEY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart KEY vs. The Competition Export to ExcelMetricKeyCorpBANKS IndustryFinance SectorNYSE ExchangeMarket Cap$20.78B$35.95B$12.42B$21.18BDividend Yield4.24%3.28%5.42%3.49%P/E Ratio-270.7913.31228.8029.00Price / Sales2.252.0131.4749.81Price / Cash14.4811.0019.0618.29Price / Book1.201.492.294.57Net Income-$161M$2.60B$1.00B$999.06M7 Day Performance-1.70%-0.52%-0.16%-0.02%1 Month Performance7.52%7.01%4.10%6.47%1 Year Performance11.11%18.96%540.36%11.31% KeyCorp Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)KEYKeyCorp4.6444 of 5 stars$18.96-1.1%$19.39+2.3%+13.6%$20.78B$9.24B-270.7916,753Positive NewsFITBFifth Third Bancorp4.3612 of 5 stars$45.77+0.4%$47.80+4.4%+7.2%$30.29B$8.45B14.2118,616Positive NewsHBANHuntington Bancshares4.8578 of 5 stars$17.81+0.1%$18.68+4.9%+19.0%$25.98B$7.69B13.1919,932News CoveragePositive NewsZIONZions Bancorporation, N.A.4.2526 of 5 stars$58.01+0.3%$60.78+4.8%+17.1%$8.56B$3.25B10.619,406Positive NewsBKUBankUnited3.9065 of 5 stars$39.17+0.1%$41.55+6.1%+1.9%$2.95B$2.02B11.491,600Positive NewsCFGCitizens Financial Group4.6388 of 5 stars$52.30+0.3%$51.53-1.5%+21.5%$22.56B$12.36B15.9017,287Positive NewsShort Interest ↓CMAComerica4.7755 of 5 stars$70.58-0.3%$64.40-8.8%+23.6%$9.07B$4.99B13.527,928Positive NewsShort Interest ↓RFRegions Financial4.8921 of 5 stars$27.42+0.3%$27.33-0.3%+17.1%$24.46B$9.37B12.7519,644Positive NewsTFCTruist Financial4.4313 of 5 stars$46.89+0.2%$48.47+3.4%+5.5%$60.46B$20.03B12.7838,335PNCThe PNC Financial Services Group4.8249 of 5 stars$207.71+1.0%$214.17+3.1%+12.2%$81.80B$34.44B14.2155,184Positive NewsMTBM&T Bank4.5626 of 5 stars$201.88+0.5%$212.88+5.4%+17.3%$31.55B$13.45B13.0822,354Positive News Related Companies and Tools Related Companies Fifth Third Bancorp Alternatives Huntington Bancshares Alternatives Zions Bancorporation, N.A. Alternatives BankUnited Alternatives Citizens Financial Group Alternatives Comerica Alternatives Regions Financial Alternatives Truist Financial Alternatives The PNC Financial Services Group Alternatives M&T Bank Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:KEY) was last updated on 9/2/2025 by MarketBeat.com Staff From Our PartnersMan Who Called Nvidia at $1.10 Says Buy This Now...In 2004, one man called Nvidia before just about anyone knew it existed. 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