KeyCorp (KEY) Competitors

Fifth Third Bancorp (NASDAQ:FITB) and KeyCorp (NYSE:KEY) are both large-cap finance companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, profitability, analyst recommendations, dividends, media sentiment, risk, valuation and institutional ownership.

Is FITB or KEY more profitable?

Fifth Third Bancorp has a net margin of 17.97% compared to KeyCorp's net margin of 1.49%. Fifth Third Bancorp's return on equity of 13.31% beat KeyCorp's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Fifth Third Bancorp	17.97%	13.31%	1.15%
KeyCorp	1.49%	9.65%	0.82%

Which has higher earnings and valuation, FITB or KEY?

Fifth Third Bancorp has higher revenue and earnings than KeyCorp. KeyCorp is trading at a lower price-to-earnings ratio than Fifth Third Bancorp, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Fifth Third Bancorp	$13.28B	2.09	$2.31B	$3.22	13.03
KeyCorp	$9.24B	2.11	-$161M	-$0.07	-254.21

Which has more volatility & risk, FITB or KEY?

Fifth Third Bancorp has a beta of 0.91, suggesting that its stock price is 9% less volatile than the S&P 500. Comparatively, KeyCorp has a beta of 1.13, suggesting that its stock price is 13% more volatile than the S&P 500.

Is FITB or KEY a better dividend stock?

Fifth Third Bancorp pays an annual dividend of $1.48 per share and has a dividend yield of 3.5%. KeyCorp pays an annual dividend of $0.82 per share and has a dividend yield of 4.6%. Fifth Third Bancorp pays out 46.0% of its earnings in the form of a dividend. KeyCorp pays out -1,171.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Fifth Third Bancorp has increased its dividend for 14 consecutive years. KeyCorp is clearly the better dividend stock, given its higher yield and lower payout ratio.

Does the media favor FITB or KEY?

In the previous week, Fifth Third Bancorp had 8 more articles in the media than KeyCorp. MarketBeat recorded 30 mentions for Fifth Third Bancorp and 22 mentions for KeyCorp. Fifth Third Bancorp's average media sentiment score of 1.41 beat KeyCorp's score of 0.81 indicating that Fifth Third Bancorp is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Fifth Third Bancorp	22 Very Positive mention(s)	0 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
KeyCorp	11 Very Positive mention(s)	2 Positive mention(s)	5 Neutral mention(s)	4 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts prefer FITB or KEY?

Fifth Third Bancorp currently has a consensus price target of $47.80, suggesting a potential upside of 13.90%. KeyCorp has a consensus price target of $19.39, suggesting a potential upside of 8.99%. Given Fifth Third Bancorp's stronger consensus rating and higher probable upside, research analysts plainly believe Fifth Third Bancorp is more favorable than KeyCorp.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Fifth Third Bancorp	0 Sell rating(s)	5 Hold rating(s)	10 Buy rating(s)	2 Strong Buy rating(s)	2.82
KeyCorp	0 Sell rating(s)	11 Hold rating(s)	10 Buy rating(s)	0 Strong Buy rating(s)	2.48

Do institutionals and insiders believe in FITB or KEY?

83.8% of Fifth Third Bancorp shares are held by institutional investors. Comparatively, 79.7% of KeyCorp shares are held by institutional investors. 0.5% of Fifth Third Bancorp shares are held by company insiders. Comparatively, 0.5% of KeyCorp shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Summary

Fifth Third Bancorp beats KeyCorp on 15 of the 19 factors compared between the two stocks.