KeyCorp (KEY) Competitors

KeyCorp (NYSE:KEY) and Fifth Third Bancorp (NASDAQ:FITB) are both large-cap finance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, risk, analyst recommendations, media sentiment, profitability, valuation and dividends.

Do insiders and institutionals hold more shares of KEY or FITB?

79.7% of KeyCorp shares are owned by institutional investors. Comparatively, 83.8% of Fifth Third Bancorp shares are owned by institutional investors. 0.5% of KeyCorp shares are owned by insiders. Comparatively, 0.5% of Fifth Third Bancorp shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Does the media refer more to KEY or FITB?

In the previous week, KeyCorp had 8 more articles in the media than Fifth Third Bancorp. MarketBeat recorded 32 mentions for KeyCorp and 24 mentions for Fifth Third Bancorp. Fifth Third Bancorp's average media sentiment score of 1.34 beat KeyCorp's score of 0.97 indicating that Fifth Third Bancorp is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
KeyCorp	21 Very Positive mention(s)	0 Positive mention(s)	7 Neutral mention(s)	2 Negative mention(s)	1 Very Negative mention(s)	Positive
Fifth Third Bancorp	17 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Is KEY or FITB more profitable?

Fifth Third Bancorp has a net margin of 17.97% compared to KeyCorp's net margin of -0.12%. Fifth Third Bancorp's return on equity of 13.31% beat KeyCorp's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
KeyCorp	-0.12%	9.43%	0.74%
Fifth Third Bancorp	17.97%	13.31%	1.15%

Which has more volatility & risk, KEY or FITB?

KeyCorp has a beta of 1.11, indicating that its stock price is 11% more volatile than the S&P 500. Comparatively, Fifth Third Bancorp has a beta of 0.91, indicating that its stock price is 9% less volatile than the S&P 500.

Which has higher valuation & earnings, KEY or FITB?

Fifth Third Bancorp has higher revenue and earnings than KeyCorp. KeyCorp is trading at a lower price-to-earnings ratio than Fifth Third Bancorp, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
KeyCorp	$4.64B	4.42	-$161M	-$0.17	-110.05
Fifth Third Bancorp	$8.53B	3.34	$2.31B	$3.22	13.23

Do analysts rate KEY or FITB?

KeyCorp currently has a consensus target price of $19.18, indicating a potential upside of 2.54%. Fifth Third Bancorp has a consensus target price of $47.80, indicating a potential upside of 12.18%. Given Fifth Third Bancorp's stronger consensus rating and higher probable upside, analysts plainly believe Fifth Third Bancorp is more favorable than KeyCorp.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
KeyCorp	0 Sell rating(s)	10 Hold rating(s)	11 Buy rating(s)	0 Strong Buy rating(s)	2.52
Fifth Third Bancorp	0 Sell rating(s)	5 Hold rating(s)	10 Buy rating(s)	2 Strong Buy rating(s)	2.82

Is KEY or FITB a better dividend stock?

KeyCorp pays an annual dividend of $0.82 per share and has a dividend yield of 4.4%. Fifth Third Bancorp pays an annual dividend of $1.48 per share and has a dividend yield of 3.5%. KeyCorp pays out -482.4% of its earnings in the form of a dividend. Fifth Third Bancorp pays out 46.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Fifth Third Bancorp has increased its dividend for 14 consecutive years. KeyCorp is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Fifth Third Bancorp beats KeyCorp on 14 of the 20 factors compared between the two stocks.