Macy's (M) Competitors $17.82 -0.14 (-0.77%) Closing price 10/17/2025 03:59 PM EasternExtended Trading$17.68 -0.15 (-0.82%) As of 10/17/2025 07:03 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock M vs. COST, NVDA, AEO, DDS, DKS, HD, KSS, LOW, TGT, and WMTShould you be buying Macy's stock or one of its competitors? The main competitors of Macy's include Costco Wholesale (COST), NVIDIA (NVDA), American Eagle Outfitters (AEO), Dillard's (DDS), DICK'S Sporting Goods (DKS), Home Depot (HD), Kohl's (KSS), Lowe's Companies (LOW), Target (TGT), and Walmart (WMT). Macy's vs. Its Competitors Costco Wholesale NVIDIA American Eagle Outfitters Dillard's DICK'S Sporting Goods Home Depot Kohl's Lowe's Companies Target Walmart Macy's (NYSE:M) and Costco Wholesale (NASDAQ:COST) are both retail/wholesale companies, but which is the better business? We will compare the two companies based on the strength of their earnings, risk, institutional ownership, profitability, valuation, analyst recommendations, media sentiment and dividends. Is M or COST more profitable? Costco Wholesale has a net margin of 2.94% compared to Macy's' net margin of 2.18%. Costco Wholesale's return on equity of 30.09% beat Macy's' return on equity.Company Net Margins Return on Equity Return on Assets Macy's2.18% 15.39% 4.14% Costco Wholesale 2.94%30.09%10.69% Do analysts rate M or COST? Macy's presently has a consensus price target of $15.45, suggesting a potential downside of 13.31%. Costco Wholesale has a consensus price target of $1,068.15, suggesting a potential upside of 14.08%. Given Costco Wholesale's stronger consensus rating and higher possible upside, analysts plainly believe Costco Wholesale is more favorable than Macy's.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Macy's 1 Sell rating(s) 11 Hold rating(s) 1 Buy rating(s) 2 Strong Buy rating(s) 2.27Costco Wholesale 0 Sell rating(s) 11 Hold rating(s) 19 Buy rating(s) 0 Strong Buy rating(s) 2.63 Does the media prefer M or COST? In the previous week, Costco Wholesale had 107 more articles in the media than Macy's. MarketBeat recorded 110 mentions for Costco Wholesale and 3 mentions for Macy's. Costco Wholesale's average media sentiment score of 1.12 beat Macy's' score of 0.73 indicating that Costco Wholesale is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Macy's 1 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Costco Wholesale 76 Very Positive mention(s) 8 Positive mention(s) 7 Neutral mention(s) 3 Negative mention(s) 2 Very Negative mention(s) Positive Is M or COST a better dividend stock? Macy's pays an annual dividend of $0.73 per share and has a dividend yield of 4.1%. Costco Wholesale pays an annual dividend of $5.20 per share and has a dividend yield of 0.6%. Macy's pays out 41.7% of its earnings in the form of a dividend. Costco Wholesale pays out 28.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Macy's has increased its dividend for 4 consecutive years and Costco Wholesale has increased its dividend for 22 consecutive years. Do institutionals & insiders have more ownership in M or COST? 87.4% of Macy's shares are owned by institutional investors. Comparatively, 68.5% of Costco Wholesale shares are owned by institutional investors. 1.1% of Macy's shares are owned by insiders. Comparatively, 0.2% of Costco Wholesale shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term. Which has better earnings and valuation, M or COST? Costco Wholesale has higher revenue and earnings than Macy's. Macy's is trading at a lower price-to-earnings ratio than Costco Wholesale, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioMacy's$23.01B0.21$582M$1.7510.18Costco Wholesale$275.24B1.51$8.10B$18.2151.42 Which has more volatility & risk, M or COST? Macy's has a beta of 1.78, meaning that its stock price is 78% more volatile than the S&P 500. Comparatively, Costco Wholesale has a beta of 0.98, meaning that its stock price is 2% less volatile than the S&P 500. SummaryCostco Wholesale beats Macy's on 15 of the 20 factors compared between the two stocks. Get Macy's News Delivered to You Automatically Sign up to receive the latest news and ratings for M and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding M and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart M vs. The Competition Export to ExcelMetricMacy'sRETAIL IndustryRetail SectorNYSE ExchangeMarket Cap$4.78B$4.85B$27.14B$21.83BDividend Yield4.09%2.63%172.47%3.62%P/E Ratio10.1813.5319.6832.43Price / Sales0.210.979.2560.11Price / Cash3.027.5762.2424.21Price / Book1.092.255.104.59Net Income$582M$364.99M$911.72M$1.02B7 Day Performance8.04%7.24%2.07%1.31%1 Month Performance1.72%-5.10%-3.68%-0.93%1 Year Performance10.15%14.30%5.53%9.51% Macy's Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)MMacy's4.1392 of 5 stars$17.82-0.8%$15.45-13.3%+10.1%$4.78B$23.01B10.1894,189Analyst ForecastCOSTCostco Wholesale4.6217 of 5 stars$935.56+0.6%$1,066.23+14.0%+5.3%$414.62B$275.24B51.38341,000Trending NewsDividend AnnouncementAnalyst ForecastAnalyst RevisionNVDANVIDIA4.9218 of 5 stars$188.32+2.8%$213.37+13.3%+32.8%$4.58T$165.22B53.6536,000Trending NewsAnalyst ForecastInsider TradeAEOAmerican Eagle Outfitters3.5293 of 5 stars$15.27+6.7%$14.72-3.6%-29.5%$2.59B$5.27B14.6944,000DDSDillard's3.8322 of 5 stars$612.06+5.7%$394.33-35.6%+51.3%$9.57B$6.59B16.8828,800News CoveragePositive NewsInsider TradeDKSDICK'S Sporting Goods4.7891 of 5 stars$230.02+8.7%$232.05+0.9%+4.5%$18.42B$13.44B16.0656,100News CoverageAnalyst ForecastHDHome Depot4.7933 of 5 stars$379.36+1.0%$435.42+14.8%-5.6%$377.61B$165.05B25.77520,700Trending NewsKSSKohl's3.3826 of 5 stars$15.52+11.0%$12.75-17.8%-25.8%$1.74B$16.22B8.3987,000Analyst ForecastLOWLowe's Companies4.7205 of 5 stars$234.11+0.8%$283.13+20.9%-13.1%$131.30B$83.67B19.24270,000Positive NewsDividend IncreaseAnalyst ForecastTGTTarget4.7762 of 5 stars$87.29+2.1%$109.10+25.0%-42.1%$39.66B$106.57B10.17440,000Analyst ForecastWMTWalmart4.574 of 5 stars$102.04+0.2%$112.38+10.1%+32.6%$813.51B$693.15B38.362,100,000Trending NewsAnalyst ForecastInsider TradeOptions Volume Related Companies and Tools Related Companies COST Competitors NVDA Competitors AEO Competitors DDS Competitors DKS Competitors HD Competitors KSS Competitors LOW Competitors TGT Competitors WMT Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:M) was last updated on 10/19/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredCapital Gains Tax Strategies for SeniorsCapital gains taxes can take a bite out of your retirement income—unless you have a smart strategy. 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