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Macy's (M) Competitors

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$22.79 0.00 (-0.02%)
Closing price 10/8/2026 03:59 PM Eastern
Extended Trading
$22.49 -0.30 (-1.29%)
As of 10/8/2026 08:00 PM Eastern
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M vs. AMZN, COST, NVDA, WMT, and AEO

Should you buy Macy's stock or one of its competitors? Macy's's main competitors and comparable companies include Amazon.com (AMZN), Costco Wholesale (COST), NVIDIA (NVDA), Walmart (WMT), and American Eagle Outfitters (AEO). Companies are selected based on similarities in market, industry, and size.

How does Macy's compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Macy's (NYSE:M) are both consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their earnings, risk, valuation, profitability, dividends, analyst recommendations, media sentiment and institutional ownership.

Amazon.com has higher revenue and earnings than Macy's. Macy's is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.82$77.67B$12.4320.44
Macy's$22.62B0.26$642M$2.738.35

72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 87.4% of Macy's shares are owned by institutional investors. 8.9% of Amazon.com shares are owned by company insiders. Comparatively, 1.1% of Macy's shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Amazon.com has a net margin of 17.44% compared to Macy's' net margin of 3.29%. Amazon.com's return on equity of 18.00% beat Macy's' return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com17.44% 18.00% 8.97%
Macy's 3.29%13.21%3.83%

Amazon.com currently has a consensus target price of $322.86, suggesting a potential upside of 27.08%. Macy's has a consensus target price of $22.78, suggesting a potential downside of 0.04%. Given Amazon.com's stronger consensus rating and higher possible upside, research analysts clearly believe Amazon.com is more favorable than Macy's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95
Macy's
2 Sell rating(s)
9 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00

Amazon.com has a beta of 1.45, suggesting that its share price is 45% more volatile than the broader market. Comparatively, Macy's has a beta of 1.44, suggesting that its share price is 44% more volatile than the broader market.

In the previous week, Amazon.com had 293 more articles in the media than Macy's. MarketBeat recorded 294 mentions for Amazon.com and 1 mentions for Macy's. Amazon.com's average media sentiment score of 0.86 beat Macy's' score of 0.00 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
164 Very Positive mention(s)
60 Positive mention(s)
34 Neutral mention(s)
30 Negative mention(s)
4 Very Negative mention(s)
Positive
Macy's
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Amazon.com beats Macy's on 15 of the 16 factors compared between the two stocks.

How does Macy's compare to Costco Wholesale?

Macy's (NYSE:M) and Costco Wholesale (NASDAQ:COST) are related companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, dividends, media sentiment, risk, earnings, profitability, analyst recommendations and valuation.

Macy's has a net margin of 3.29% compared to Costco Wholesale's net margin of 3.04%. Costco Wholesale's return on equity of 27.60% beat Macy's' return on equity.

Company Net Margins Return on Equity Return on Assets
Macy's3.29% 13.21% 3.83%
Costco Wholesale 3.04%27.60%10.63%

In the previous week, Costco Wholesale had 73 more articles in the media than Macy's. MarketBeat recorded 74 mentions for Costco Wholesale and 1 mentions for Macy's. Costco Wholesale's average media sentiment score of 0.85 beat Macy's' score of 0.00 indicating that Costco Wholesale is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Macy's
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Costco Wholesale
34 Very Positive mention(s)
18 Positive mention(s)
15 Neutral mention(s)
5 Negative mention(s)
2 Very Negative mention(s)
Positive

Costco Wholesale has higher revenue and earnings than Macy's. Macy's is trading at a lower price-to-earnings ratio than Costco Wholesale, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Macy's$22.62B0.26$642M$2.738.35
Costco Wholesale$303.15B1.39$9.23B$20.7645.66

Macy's presently has a consensus price target of $22.78, suggesting a potential downside of 0.04%. Costco Wholesale has a consensus price target of $1,046.27, suggesting a potential upside of 10.37%. Given Costco Wholesale's stronger consensus rating and higher probable upside, analysts clearly believe Costco Wholesale is more favorable than Macy's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Macy's
2 Sell rating(s)
9 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00
Costco Wholesale
1 Sell rating(s)
10 Hold rating(s)
22 Buy rating(s)
0 Strong Buy rating(s)
2.64

Macy's has a beta of 1.44, suggesting that its share price is 44% more volatile than the broader market. Comparatively, Costco Wholesale has a beta of 0.88, suggesting that its share price is 12% less volatile than the broader market.

Macy's pays an annual dividend of $0.77 per share and has a dividend yield of 3.4%. Costco Wholesale pays an annual dividend of $5.88 per share and has a dividend yield of 0.6%. Macy's pays out 28.2% of its earnings in the form of a dividend. Costco Wholesale pays out 28.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Macy's has raised its dividend for 4 consecutive years and Costco Wholesale has raised its dividend for 22 consecutive years. Macy's is clearly the better dividend stock, given its higher yield and lower payout ratio.

87.4% of Macy's shares are owned by institutional investors. Comparatively, 68.5% of Costco Wholesale shares are owned by institutional investors. 1.1% of Macy's shares are owned by company insiders. Comparatively, 0.1% of Costco Wholesale shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Summary

Costco Wholesale beats Macy's on 13 of the 19 factors compared between the two stocks.

How does Macy's compare to NVIDIA?

Macy's (NYSE:M) and NVIDIA (NASDAQ:NVDA) are related companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, risk, valuation, profitability, media sentiment, earnings, analyst recommendations and dividends.

87.4% of Macy's shares are held by institutional investors. Comparatively, 65.3% of NVIDIA shares are held by institutional investors. 1.1% of Macy's shares are held by insiders. Comparatively, 3.9% of NVIDIA shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

NVIDIA has a net margin of 63.66% compared to Macy's' net margin of 3.29%. NVIDIA's return on equity of 96.04% beat Macy's' return on equity.

Company Net Margins Return on Equity Return on Assets
Macy's3.29% 13.21% 3.83%
NVIDIA 63.66%96.04%71.00%

In the previous week, NVIDIA had 397 more articles in the media than Macy's. MarketBeat recorded 398 mentions for NVIDIA and 1 mentions for Macy's. NVIDIA's average media sentiment score of 0.84 beat Macy's' score of 0.00 indicating that NVIDIA is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Macy's
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
NVIDIA
227 Very Positive mention(s)
56 Positive mention(s)
69 Neutral mention(s)
36 Negative mention(s)
9 Very Negative mention(s)
Positive

NVIDIA has higher revenue and earnings than Macy's. Macy's is trading at a lower price-to-earnings ratio than NVIDIA, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Macy's$22.62B0.26$642M$2.738.35
NVIDIA$215.94B25.72$120.07B$7.9129.14

Macy's pays an annual dividend of $0.77 per share and has a dividend yield of 3.4%. NVIDIA pays an annual dividend of $1.00 per share and has a dividend yield of 0.4%. Macy's pays out 28.2% of its earnings in the form of a dividend. NVIDIA pays out 12.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Macy's has raised its dividend for 4 consecutive years and NVIDIA has raised its dividend for 1 consecutive years. Macy's is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Macy's has a beta of 1.44, meaning that its share price is 44% more volatile than the broader market. Comparatively, NVIDIA has a beta of 2.22, meaning that its share price is 122% more volatile than the broader market.

Macy's currently has a consensus target price of $22.78, suggesting a potential downside of 0.04%. NVIDIA has a consensus target price of $321.89, suggesting a potential upside of 39.66%. Given NVIDIA's stronger consensus rating and higher probable upside, analysts clearly believe NVIDIA is more favorable than Macy's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Macy's
2 Sell rating(s)
9 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00
NVIDIA
0 Sell rating(s)
1 Hold rating(s)
49 Buy rating(s)
5 Strong Buy rating(s)
3.07

Summary

NVIDIA beats Macy's on 17 of the 20 factors compared between the two stocks.

How does Macy's compare to Walmart?

Walmart (NASDAQ:WMT) and Macy's (NYSE:M) are related companies, but which is the better investment? We will contrast the two companies based on the strength of their profitability, institutional ownership, analyst recommendations, risk, valuation, earnings, dividends and media sentiment.

26.8% of Walmart shares are owned by institutional investors. Comparatively, 87.4% of Macy's shares are owned by institutional investors. 0.1% of Walmart shares are owned by company insiders. Comparatively, 1.1% of Macy's shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Walmart has a beta of 0.58, suggesting that its share price is 42% less volatile than the broader market. Comparatively, Macy's has a beta of 1.44, suggesting that its share price is 44% more volatile than the broader market.

Walmart presently has a consensus price target of $131.74, suggesting a potential upside of 19.15%. Macy's has a consensus price target of $22.78, suggesting a potential downside of 0.04%. Given Walmart's stronger consensus rating and higher possible upside, research analysts plainly believe Walmart is more favorable than Macy's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Walmart
0 Sell rating(s)
4 Hold rating(s)
32 Buy rating(s)
3 Strong Buy rating(s)
2.97
Macy's
2 Sell rating(s)
9 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00

Macy's has a net margin of 3.29% compared to Walmart's net margin of 3.00%. Walmart's return on equity of 21.83% beat Macy's' return on equity.

Company Net Margins Return on Equity Return on Assets
Walmart3.00% 21.83% 7.80%
Macy's 3.29%13.21%3.83%

In the previous week, Walmart had 50 more articles in the media than Macy's. MarketBeat recorded 51 mentions for Walmart and 1 mentions for Macy's. Walmart's average media sentiment score of 0.55 beat Macy's' score of 0.00 indicating that Walmart is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Walmart
28 Very Positive mention(s)
8 Positive mention(s)
10 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive
Macy's
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Walmart pays an annual dividend of $0.99 per share and has a dividend yield of 0.9%. Macy's pays an annual dividend of $0.77 per share and has a dividend yield of 3.4%. Walmart pays out 35.7% of its earnings in the form of a dividend. Macy's pays out 28.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Walmart has increased its dividend for 53 consecutive years and Macy's has increased its dividend for 4 consecutive years. Macy's is clearly the better dividend stock, given its higher yield and lower payout ratio.

Walmart has higher revenue and earnings than Macy's. Macy's is trading at a lower price-to-earnings ratio than Walmart, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Walmart$713.16B1.23$21.89B$2.7739.91
Macy's$22.62B0.26$642M$2.738.35

Summary

Walmart beats Macy's on 14 of the 20 factors compared between the two stocks.

How does Macy's compare to American Eagle Outfitters?

Macy's (NYSE:M) and American Eagle Outfitters (NYSE:AEO) are both mid-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, valuation, profitability, institutional ownership, risk, analyst recommendations, earnings and media sentiment.

Macy's presently has a consensus price target of $22.78, suggesting a potential downside of 0.04%. American Eagle Outfitters has a consensus price target of $19.55, suggesting a potential upside of 8.64%. Given American Eagle Outfitters' stronger consensus rating and higher possible upside, analysts clearly believe American Eagle Outfitters is more favorable than Macy's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Macy's
2 Sell rating(s)
9 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00
American Eagle Outfitters
1 Sell rating(s)
10 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.21

Macy's has higher revenue and earnings than American Eagle Outfitters. Macy's is trading at a lower price-to-earnings ratio than American Eagle Outfitters, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Macy's$22.62B0.26$642M$2.738.35
American Eagle Outfitters$5.50B0.55$191.98M$1.969.18

In the previous week, American Eagle Outfitters had 7 more articles in the media than Macy's. MarketBeat recorded 8 mentions for American Eagle Outfitters and 1 mentions for Macy's. American Eagle Outfitters' average media sentiment score of 0.59 beat Macy's' score of 0.00 indicating that American Eagle Outfitters is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Macy's
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
American Eagle Outfitters
5 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

American Eagle Outfitters has a net margin of 5.91% compared to Macy's' net margin of 3.29%. American Eagle Outfitters' return on equity of 23.63% beat Macy's' return on equity.

Company Net Margins Return on Equity Return on Assets
Macy's3.29% 13.21% 3.83%
American Eagle Outfitters 5.91%23.63%9.59%

Macy's pays an annual dividend of $0.77 per share and has a dividend yield of 3.4%. American Eagle Outfitters pays an annual dividend of $0.50 per share and has a dividend yield of 2.8%. Macy's pays out 28.2% of its earnings in the form of a dividend. American Eagle Outfitters pays out 25.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Macy's has raised its dividend for 4 consecutive years and American Eagle Outfitters has raised its dividend for 2 consecutive years. Macy's is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Macy's has a beta of 1.44, meaning that its share price is 44% more volatile than the broader market. Comparatively, American Eagle Outfitters has a beta of 1.28, meaning that its share price is 28% more volatile than the broader market.

87.4% of Macy's shares are held by institutional investors. Comparatively, 97.3% of American Eagle Outfitters shares are held by institutional investors. 1.1% of Macy's shares are held by company insiders. Comparatively, 9.0% of American Eagle Outfitters shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Summary

American Eagle Outfitters beats Macy's on 13 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding M and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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M vs. The Competition

MetricMacy'sBroadline Retail IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$5.95B$59.34B$12.44B$22.80B
Dividend Yield3.36%2.42%70.37%3.73%
P/E Ratio8.3516.0344.8828.14
Price / Sales0.265.1185.4820.66
Price / Cash3.9223.5331.5436.44
Price / Book1.256.603.964.70
Net Income$642M$1.99B$444.34M$1.07B
7 Day Performance0.05%0.78%-0.33%0.16%
1 Month Performance5.93%-1.58%-3.31%-4.01%
1 Year Performance31.86%-6.85%-6.08%6.27%

Macy's Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
M
Macy's
1.7976 of 5 stars
$22.79
0.0%
$22.78
0.0%
+28.6%$5.95B$22.62B8.3590,134
AMZN
Amazon.com
4.9771 of 5 stars
$251.52
+1.3%
$321.63
+27.9%
+12.8%$2.71T$775.68B20.231,576,000
COST
Costco Wholesale
4.3914 of 5 stars
$920.65
+0.6%
$1,046.27
+13.6%
+3.6%$408.29B$303.15B44.35341,000
NVDA
NVIDIA
4.9602 of 5 stars
$233.95
+1.3%
$320.71
+37.1%
+21.9%$5.64T$302.97B29.5842,000
WMT
Walmart
4.6822 of 5 stars
$104.26
flat
$131.74
+26.4%
+7.4%$827.17B$735.84B37.642,100,000

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This page (NYSE:M) was last updated on 10/9/2026 by MarketBeat.com Staff.
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