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Macy's (M) Competitors

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$22.34 +0.10 (+0.43%)
Closing price 09/24/2026 03:59 PM Eastern
Extended Trading
$22.33 -0.01 (-0.02%)
As of 04:06 AM Eastern
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M vs. AMZN, COST, NVDA, WMT, and AEO

Should you buy Macy's stock or one of its competitors? Macy's's main competitors and comparable companies include Amazon.com (AMZN), Costco Wholesale (COST), NVIDIA (NVDA), Walmart (WMT), and American Eagle Outfitters (AEO). Companies are selected based on similarities in market, industry, and size.

How does Macy's compare to Amazon.com?

Macy's (NYSE:M) and Amazon.com (NASDAQ:AMZN) are both consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, earnings, valuation, institutional ownership, risk, analyst recommendations, media sentiment and profitability.

87.4% of Macy's shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 1.1% of Macy's shares are held by company insiders. Comparatively, 8.9% of Amazon.com shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, Amazon.com had 399 more articles in the media than Macy's. MarketBeat recorded 406 mentions for Amazon.com and 7 mentions for Macy's. Amazon.com's average media sentiment score of 1.00 beat Macy's' score of 0.44 indicating that Amazon.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Macy's
2 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Amazon.com
278 Very Positive mention(s)
61 Positive mention(s)
26 Neutral mention(s)
26 Negative mention(s)
13 Very Negative mention(s)
Positive

Amazon.com has higher revenue and earnings than Macy's. Macy's is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Macy's$22.62B0.26$642M$2.738.18
Amazon.com$716.92B3.75$77.67B$12.4320.06

Macy's currently has a consensus target price of $22.78, suggesting a potential upside of 1.98%. Amazon.com has a consensus target price of $321.19, suggesting a potential upside of 28.80%. Given Amazon.com's stronger consensus rating and higher possible upside, analysts clearly believe Amazon.com is more favorable than Macy's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Macy's
2 Sell rating(s)
9 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95

Amazon.com has a net margin of 17.44% compared to Macy's' net margin of 3.29%. Amazon.com's return on equity of 18.00% beat Macy's' return on equity.

Company Net Margins Return on Equity Return on Assets
Macy's3.29% 13.21% 3.83%
Amazon.com 17.44%18.00%8.97%

Macy's has a beta of 1.41, suggesting that its stock price is 41% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.44, suggesting that its stock price is 44% more volatile than the broader market.

Summary

Amazon.com beats Macy's on 15 of the 16 factors compared between the two stocks.

How does Macy's compare to Costco Wholesale?

Macy's (NYSE:M) and Costco Wholesale (NASDAQ:COST) are related companies, but which is the better business? We will compare the two companies based on the strength of their dividends, valuation, earnings, analyst recommendations, media sentiment, profitability, institutional ownership and risk.

Macy's has a beta of 1.41, indicating that its share price is 41% more volatile than the broader market. Comparatively, Costco Wholesale has a beta of 0.86, indicating that its share price is 14% less volatile than the broader market.

In the previous week, Costco Wholesale had 102 more articles in the media than Macy's. MarketBeat recorded 109 mentions for Costco Wholesale and 7 mentions for Macy's. Costco Wholesale's average media sentiment score of 0.58 beat Macy's' score of 0.44 indicating that Costco Wholesale is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Macy's
2 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Costco Wholesale
36 Very Positive mention(s)
28 Positive mention(s)
32 Neutral mention(s)
9 Negative mention(s)
1 Very Negative mention(s)
Positive

Macy's currently has a consensus target price of $22.78, indicating a potential upside of 1.98%. Costco Wholesale has a consensus target price of $1,052.65, indicating a potential upside of 17.42%. Given Costco Wholesale's stronger consensus rating and higher probable upside, analysts plainly believe Costco Wholesale is more favorable than Macy's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Macy's
2 Sell rating(s)
9 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00
Costco Wholesale
1 Sell rating(s)
11 Hold rating(s)
22 Buy rating(s)
0 Strong Buy rating(s)
2.62

87.4% of Macy's shares are owned by institutional investors. Comparatively, 68.5% of Costco Wholesale shares are owned by institutional investors. 1.1% of Macy's shares are owned by insiders. Comparatively, 0.1% of Costco Wholesale shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Macy's has a net margin of 3.29% compared to Costco Wholesale's net margin of 3.01%. Costco Wholesale's return on equity of 28.04% beat Macy's' return on equity.

Company Net Margins Return on Equity Return on Assets
Macy's3.29% 13.21% 3.83%
Costco Wholesale 3.01%28.04%10.63%

Costco Wholesale has higher revenue and earnings than Macy's. Macy's is trading at a lower price-to-earnings ratio than Costco Wholesale, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Macy's$22.62B0.26$642M$2.738.18
Costco Wholesale$275.24B1.44$8.10B$19.8845.09

Macy's pays an annual dividend of $0.77 per share and has a dividend yield of 3.4%. Costco Wholesale pays an annual dividend of $5.88 per share and has a dividend yield of 0.7%. Macy's pays out 28.2% of its earnings in the form of a dividend. Costco Wholesale pays out 29.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Macy's has increased its dividend for 4 consecutive years and Costco Wholesale has increased its dividend for 22 consecutive years. Macy's is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Costco Wholesale beats Macy's on 13 of the 19 factors compared between the two stocks.

How does Macy's compare to NVIDIA?

NVIDIA (NASDAQ:NVDA) and Macy's (NYSE:M) are related companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, earnings, valuation, dividends, institutional ownership, media sentiment, profitability and risk.

NVIDIA pays an annual dividend of $1.00 per share and has a dividend yield of 0.4%. Macy's pays an annual dividend of $0.77 per share and has a dividend yield of 3.4%. NVIDIA pays out 12.6% of its earnings in the form of a dividend. Macy's pays out 28.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. NVIDIA has raised its dividend for 1 consecutive years and Macy's has raised its dividend for 4 consecutive years. Macy's is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

65.3% of NVIDIA shares are owned by institutional investors. Comparatively, 87.4% of Macy's shares are owned by institutional investors. 3.9% of NVIDIA shares are owned by company insiders. Comparatively, 1.1% of Macy's shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

NVIDIA has a beta of 2.22, meaning that its share price is 122% more volatile than the broader market. Comparatively, Macy's has a beta of 1.41, meaning that its share price is 41% more volatile than the broader market.

NVIDIA currently has a consensus target price of $324.14, indicating a potential upside of 44.33%. Macy's has a consensus target price of $22.78, indicating a potential upside of 1.98%. Given NVIDIA's stronger consensus rating and higher possible upside, equities research analysts plainly believe NVIDIA is more favorable than Macy's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NVIDIA
0 Sell rating(s)
1 Hold rating(s)
50 Buy rating(s)
4 Strong Buy rating(s)
3.05
Macy's
2 Sell rating(s)
9 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00

NVIDIA has a net margin of 63.66% compared to Macy's' net margin of 3.29%. NVIDIA's return on equity of 96.04% beat Macy's' return on equity.

Company Net Margins Return on Equity Return on Assets
NVIDIA63.66% 96.04% 71.00%
Macy's 3.29%13.21%3.83%

In the previous week, NVIDIA had 297 more articles in the media than Macy's. MarketBeat recorded 304 mentions for NVIDIA and 7 mentions for Macy's. NVIDIA's average media sentiment score of 0.81 beat Macy's' score of 0.44 indicating that NVIDIA is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NVIDIA
175 Very Positive mention(s)
42 Positive mention(s)
49 Neutral mention(s)
27 Negative mention(s)
5 Very Negative mention(s)
Positive
Macy's
2 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

NVIDIA has higher revenue and earnings than Macy's. Macy's is trading at a lower price-to-earnings ratio than NVIDIA, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NVIDIA$215.94B25.06$120.07B$7.9128.39
Macy's$22.62B0.26$642M$2.738.18

Summary

NVIDIA beats Macy's on 17 of the 20 factors compared between the two stocks.

How does Macy's compare to Walmart?

Walmart (NASDAQ:WMT) and Macy's (NYSE:M) are related companies, but which is the superior stock? We will compare the two companies based on the strength of their valuation, earnings, risk, dividends, media sentiment, institutional ownership, analyst recommendations and profitability.

Macy's has a net margin of 3.29% compared to Walmart's net margin of 3.00%. Walmart's return on equity of 21.83% beat Macy's' return on equity.

Company Net Margins Return on Equity Return on Assets
Walmart3.00% 21.83% 7.80%
Macy's 3.29%13.21%3.83%

Walmart has higher revenue and earnings than Macy's. Macy's is trading at a lower price-to-earnings ratio than Walmart, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Walmart$713.16B1.20$21.89B$2.7738.84
Macy's$22.62B0.26$642M$2.738.18

26.8% of Walmart shares are owned by institutional investors. Comparatively, 87.4% of Macy's shares are owned by institutional investors. 0.1% of Walmart shares are owned by insiders. Comparatively, 1.1% of Macy's shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Walmart presently has a consensus price target of $131.88, suggesting a potential upside of 22.58%. Macy's has a consensus price target of $22.78, suggesting a potential upside of 1.98%. Given Walmart's stronger consensus rating and higher possible upside, research analysts plainly believe Walmart is more favorable than Macy's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Walmart
0 Sell rating(s)
4 Hold rating(s)
32 Buy rating(s)
3 Strong Buy rating(s)
2.97
Macy's
2 Sell rating(s)
9 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00

Walmart pays an annual dividend of $0.99 per share and has a dividend yield of 0.9%. Macy's pays an annual dividend of $0.77 per share and has a dividend yield of 3.4%. Walmart pays out 35.7% of its earnings in the form of a dividend. Macy's pays out 28.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Walmart has increased its dividend for 53 consecutive years and Macy's has increased its dividend for 4 consecutive years. Macy's is clearly the better dividend stock, given its higher yield and lower payout ratio.

Walmart has a beta of 0.59, meaning that its stock price is 41% less volatile than the broader market. Comparatively, Macy's has a beta of 1.41, meaning that its stock price is 41% more volatile than the broader market.

In the previous week, Walmart had 37 more articles in the media than Macy's. MarketBeat recorded 44 mentions for Walmart and 7 mentions for Macy's. Walmart's average media sentiment score of 0.52 beat Macy's' score of 0.44 indicating that Walmart is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Walmart
17 Very Positive mention(s)
5 Positive mention(s)
16 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive
Macy's
2 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Walmart beats Macy's on 14 of the 20 factors compared between the two stocks.

How does Macy's compare to American Eagle Outfitters?

American Eagle Outfitters (NYSE:AEO) and Macy's (NYSE:M) are both mid-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, dividends, risk, valuation, profitability, analyst recommendations and media sentiment.

Macy's has higher revenue and earnings than American Eagle Outfitters. Macy's is trading at a lower price-to-earnings ratio than American Eagle Outfitters, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
American Eagle Outfitters$5.50B0.49$191.98M$1.968.22
Macy's$22.62B0.26$642M$2.738.18

American Eagle Outfitters has a net margin of 5.91% compared to Macy's' net margin of 3.29%. American Eagle Outfitters' return on equity of 23.63% beat Macy's' return on equity.

Company Net Margins Return on Equity Return on Assets
American Eagle Outfitters5.91% 23.63% 9.59%
Macy's 3.29%13.21%3.83%

American Eagle Outfitters pays an annual dividend of $0.50 per share and has a dividend yield of 3.1%. Macy's pays an annual dividend of $0.77 per share and has a dividend yield of 3.4%. American Eagle Outfitters pays out 25.5% of its earnings in the form of a dividend. Macy's pays out 28.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. American Eagle Outfitters has raised its dividend for 2 consecutive years and Macy's has raised its dividend for 4 consecutive years. Macy's is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, American Eagle Outfitters had 7 more articles in the media than Macy's. MarketBeat recorded 14 mentions for American Eagle Outfitters and 7 mentions for Macy's. Macy's' average media sentiment score of 0.44 beat American Eagle Outfitters' score of 0.21 indicating that Macy's is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
American Eagle Outfitters
3 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Macy's
2 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

American Eagle Outfitters presently has a consensus target price of $19.36, indicating a potential upside of 20.18%. Macy's has a consensus target price of $22.78, indicating a potential upside of 1.98%. Given American Eagle Outfitters' stronger consensus rating and higher possible upside, equities research analysts clearly believe American Eagle Outfitters is more favorable than Macy's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
American Eagle Outfitters
1 Sell rating(s)
10 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.21
Macy's
2 Sell rating(s)
9 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00

American Eagle Outfitters has a beta of 1.33, suggesting that its share price is 33% more volatile than the broader market. Comparatively, Macy's has a beta of 1.41, suggesting that its share price is 41% more volatile than the broader market.

97.3% of American Eagle Outfitters shares are held by institutional investors. Comparatively, 87.4% of Macy's shares are held by institutional investors. 9.0% of American Eagle Outfitters shares are held by company insiders. Comparatively, 1.1% of Macy's shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

American Eagle Outfitters beats Macy's on 12 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding M and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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M vs. The Competition

MetricMacy'sBroadline Retail IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$5.95B$57.79B$12.62B$23.08B
Dividend Yield3.36%2.41%60.55%3.61%
P/E Ratio8.1816.1044.0827.93
Price / Sales0.265.2093.3421.80
Price / Cash3.9223.5728.5238.70
Price / Book1.186.313.904.65
Net Income$642M$1.99B$445.57M$1.07B
7 Day Performance1.68%-0.56%-0.55%-1.32%
1 Month Performance-1.20%-4.48%-5.42%-5.42%
1 Year Performance30.73%-9.76%-7.39%7.64%

Macy's Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
M
Macy's
2.8456 of 5 stars
$22.34
+0.4%
$22.78
+2.0%
+28.6%$5.95B$22.62B8.1890,134
AMZN
Amazon.com
4.9831 of 5 stars
$253.71
+1.0%
$321.19
+26.6%
+13.2%$2.71T$716.92B20.411,576,000
COST
Costco Wholesale
4.4519 of 5 stars
$895.31
+0.2%
$1,052.65
+17.6%
-5.2%$396.44B$275.24B45.04341,000
NVDA
NVIDIA
4.9585 of 5 stars
$222.27
+1.3%
$324.34
+45.9%
+26.9%$5.29T$215.94B28.1042,000
WMT
Walmart
4.8736 of 5 stars
$106.73
-0.1%
$131.88
+23.6%
+4.8%$847.24B$713.16B38.532,100,000

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This page (NYSE:M) was last updated on 9/25/2026 by MarketBeat.com Staff.
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