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Macy's (M) Competitors

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$23.43 -0.41 (-1.72%)
Closing price 08/14/2026 03:59 PM Eastern
Extended Trading
$23.62 +0.19 (+0.80%)
As of 08/14/2026 07:58 PM Eastern
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M vs. AMZN, COST, NVDA, WMT, and AEO

Should you buy Macy's stock or one of its competitors? Macy's's main competitors and comparable companies include Amazon.com (AMZN), Costco Wholesale (COST), NVIDIA (NVDA), Walmart (WMT), and American Eagle Outfitters (AEO). Companies are selected based on similarities in market, industry, and size.

How does Macy's compare to Amazon.com?

Macy's (NYSE:M) and Amazon.com (NASDAQ:AMZN) are both consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, analyst recommendations, risk, media sentiment, institutional ownership, earnings, valuation and profitability.

Amazon.com has higher revenue and earnings than Macy's. Macy's is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Macy's$22.62B0.27$642M$2.429.68
Amazon.com$775.68B3.65$77.67B$12.4321.13

In the previous week, Amazon.com had 316 more articles in the media than Macy's. MarketBeat recorded 319 mentions for Amazon.com and 3 mentions for Macy's. Amazon.com's average media sentiment score of 1.02 beat Macy's' score of 0.24 indicating that Amazon.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Macy's
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Amazon.com
211 Very Positive mention(s)
60 Positive mention(s)
20 Neutral mention(s)
21 Negative mention(s)
5 Very Negative mention(s)
Positive

Amazon.com has a net margin of 17.44% compared to Macy's' net margin of 2.94%. Amazon.com's return on equity of 18.00% beat Macy's' return on equity.

Company Net Margins Return on Equity Return on Assets
Macy's2.94% 13.68% 3.88%
Amazon.com 17.44%18.00%8.97%

87.4% of Macy's shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 1.1% of Macy's shares are owned by insiders. Comparatively, 8.9% of Amazon.com shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Macy's pays an annual dividend of $0.77 per share and has a dividend yield of 3.3%. Amazon.com pays an annual dividend of $0.20 per share and has a dividend yield of 0.1%. Macy's pays out 31.8% of its earnings in the form of a dividend. Amazon.com pays out 1.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Macy's has raised its dividend for 4 consecutive years. Macy's is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Macy's has a beta of 1.47, meaning that its stock price is 47% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.45, meaning that its stock price is 45% more volatile than the broader market.

Macy's presently has a consensus target price of $21.70, suggesting a potential downside of 7.38%. Amazon.com has a consensus target price of $322.56, suggesting a potential upside of 22.81%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts clearly believe Amazon.com is more favorable than Macy's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Macy's
2 Sell rating(s)
9 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.14
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
56 Buy rating(s)
1 Strong Buy rating(s)
2.98

Summary

Amazon.com beats Macy's on 15 of the 19 factors compared between the two stocks.

How does Macy's compare to Costco Wholesale?

Costco Wholesale (NASDAQ:COST) and Macy's (NYSE:M) are related companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, dividends, institutional ownership, media sentiment, earnings, valuation, risk and analyst recommendations.

68.5% of Costco Wholesale shares are held by institutional investors. Comparatively, 87.4% of Macy's shares are held by institutional investors. 0.1% of Costco Wholesale shares are held by company insiders. Comparatively, 1.1% of Macy's shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Costco Wholesale presently has a consensus price target of $1,059.53, indicating a potential upside of 10.25%. Macy's has a consensus price target of $21.70, indicating a potential downside of 7.38%. Given Costco Wholesale's stronger consensus rating and higher probable upside, analysts plainly believe Costco Wholesale is more favorable than Macy's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Costco Wholesale
1 Sell rating(s)
11 Hold rating(s)
22 Buy rating(s)
0 Strong Buy rating(s)
2.62
Macy's
2 Sell rating(s)
9 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.14

Costco Wholesale pays an annual dividend of $5.88 per share and has a dividend yield of 0.6%. Macy's pays an annual dividend of $0.77 per share and has a dividend yield of 3.3%. Costco Wholesale pays out 29.6% of its earnings in the form of a dividend. Macy's pays out 31.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Costco Wholesale has raised its dividend for 22 consecutive years and Macy's has raised its dividend for 4 consecutive years.

Costco Wholesale has a beta of 0.87, indicating that its share price is 13% less volatile than the broader market. Comparatively, Macy's has a beta of 1.47, indicating that its share price is 47% more volatile than the broader market.

Costco Wholesale has higher revenue and earnings than Macy's. Macy's is trading at a lower price-to-earnings ratio than Costco Wholesale, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Costco Wholesale$275.24B1.55$8.10B$19.8848.34
Macy's$22.62B0.27$642M$2.429.68

In the previous week, Costco Wholesale had 53 more articles in the media than Macy's. MarketBeat recorded 56 mentions for Costco Wholesale and 3 mentions for Macy's. Costco Wholesale's average media sentiment score of 0.89 beat Macy's' score of 0.24 indicating that Costco Wholesale is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Costco Wholesale
33 Very Positive mention(s)
8 Positive mention(s)
10 Neutral mention(s)
4 Negative mention(s)
0 Very Negative mention(s)
Positive
Macy's
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Costco Wholesale has a net margin of 3.01% compared to Macy's' net margin of 2.94%. Costco Wholesale's return on equity of 28.04% beat Macy's' return on equity.

Company Net Margins Return on Equity Return on Assets
Costco Wholesale3.01% 28.04% 10.63%
Macy's 2.94%13.68%3.88%

Summary

Costco Wholesale beats Macy's on 15 of the 20 factors compared between the two stocks.

How does Macy's compare to NVIDIA?

NVIDIA (NASDAQ:NVDA) and Macy's (NYSE:M) are related companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, earnings, risk, dividends, media sentiment, valuation, analyst recommendations and profitability.

NVIDIA has higher revenue and earnings than Macy's. Macy's is trading at a lower price-to-earnings ratio than NVIDIA, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NVIDIA$253.49B21.50$120.07B$6.5334.48
Macy's$22.62B0.27$642M$2.429.68

NVIDIA currently has a consensus target price of $305.94, indicating a potential upside of 35.88%. Macy's has a consensus target price of $21.70, indicating a potential downside of 7.38%. Given NVIDIA's stronger consensus rating and higher possible upside, analysts clearly believe NVIDIA is more favorable than Macy's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NVIDIA
0 Sell rating(s)
2 Hold rating(s)
48 Buy rating(s)
3 Strong Buy rating(s)
3.02
Macy's
2 Sell rating(s)
9 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.14

In the previous week, NVIDIA had 362 more articles in the media than Macy's. MarketBeat recorded 365 mentions for NVIDIA and 3 mentions for Macy's. NVIDIA's average media sentiment score of 0.82 beat Macy's' score of 0.24 indicating that NVIDIA is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NVIDIA
219 Very Positive mention(s)
44 Positive mention(s)
61 Neutral mention(s)
32 Negative mention(s)
7 Very Negative mention(s)
Positive
Macy's
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

NVIDIA has a beta of 2.23, indicating that its share price is 123% more volatile than the broader market. Comparatively, Macy's has a beta of 1.47, indicating that its share price is 47% more volatile than the broader market.

NVIDIA has a net margin of 62.97% compared to Macy's' net margin of 2.94%. NVIDIA's return on equity of 96.94% beat Macy's' return on equity.

Company Net Margins Return on Equity Return on Assets
NVIDIA62.97% 96.94% 72.16%
Macy's 2.94%13.68%3.88%

NVIDIA pays an annual dividend of $1.00 per share and has a dividend yield of 0.4%. Macy's pays an annual dividend of $0.77 per share and has a dividend yield of 3.3%. NVIDIA pays out 15.3% of its earnings in the form of a dividend. Macy's pays out 31.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. NVIDIA has increased its dividend for 1 consecutive years and Macy's has increased its dividend for 4 consecutive years. Macy's is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

65.3% of NVIDIA shares are owned by institutional investors. Comparatively, 87.4% of Macy's shares are owned by institutional investors. 3.9% of NVIDIA shares are owned by company insiders. Comparatively, 1.1% of Macy's shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

NVIDIA beats Macy's on 17 of the 20 factors compared between the two stocks.

How does Macy's compare to Walmart?

Walmart (NASDAQ:WMT) and Macy's (NYSE:M) are related companies, but which is the better business? We will compare the two businesses based on the strength of their risk, analyst recommendations, dividends, media sentiment, institutional ownership, profitability, valuation and earnings.

Walmart currently has a consensus target price of $138.56, suggesting a potential upside of 20.20%. Macy's has a consensus target price of $21.70, suggesting a potential downside of 7.38%. Given Walmart's stronger consensus rating and higher possible upside, equities analysts plainly believe Walmart is more favorable than Macy's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Walmart
0 Sell rating(s)
5 Hold rating(s)
30 Buy rating(s)
1 Strong Buy rating(s)
2.89
Macy's
2 Sell rating(s)
9 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.14

In the previous week, Walmart had 47 more articles in the media than Macy's. MarketBeat recorded 50 mentions for Walmart and 3 mentions for Macy's. Walmart's average media sentiment score of 0.50 beat Macy's' score of 0.24 indicating that Walmart is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Walmart
22 Very Positive mention(s)
6 Positive mention(s)
13 Neutral mention(s)
6 Negative mention(s)
0 Very Negative mention(s)
Positive
Macy's
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Walmart has higher revenue and earnings than Macy's. Macy's is trading at a lower price-to-earnings ratio than Walmart, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Walmart$725.31B1.26$21.89B$2.8540.45
Macy's$22.62B0.27$642M$2.429.68

Walmart has a net margin of 3.13% compared to Macy's' net margin of 2.94%. Walmart's return on equity of 21.25% beat Macy's' return on equity.

Company Net Margins Return on Equity Return on Assets
Walmart3.13% 21.25% 7.60%
Macy's 2.94%13.68%3.88%

Walmart pays an annual dividend of $0.99 per share and has a dividend yield of 0.9%. Macy's pays an annual dividend of $0.77 per share and has a dividend yield of 3.3%. Walmart pays out 34.7% of its earnings in the form of a dividend. Macy's pays out 31.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Walmart has raised its dividend for 53 consecutive years and Macy's has raised its dividend for 4 consecutive years. Macy's is clearly the better dividend stock, given its higher yield and lower payout ratio.

26.8% of Walmart shares are held by institutional investors. Comparatively, 87.4% of Macy's shares are held by institutional investors. 0.1% of Walmart shares are held by insiders. Comparatively, 1.1% of Macy's shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Walmart has a beta of 0.61, indicating that its stock price is 39% less volatile than the broader market. Comparatively, Macy's has a beta of 1.47, indicating that its stock price is 47% more volatile than the broader market.

Summary

Walmart beats Macy's on 14 of the 19 factors compared between the two stocks.

How does Macy's compare to American Eagle Outfitters?

Macy's (NYSE:M) and American Eagle Outfitters (NYSE:AEO) are both mid-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their profitability, analyst recommendations, earnings, dividends, risk, institutional ownership, media sentiment and valuation.

87.4% of Macy's shares are held by institutional investors. Comparatively, 97.3% of American Eagle Outfitters shares are held by institutional investors. 1.1% of Macy's shares are held by insiders. Comparatively, 9.0% of American Eagle Outfitters shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Macy's currently has a consensus price target of $21.70, suggesting a potential downside of 7.38%. American Eagle Outfitters has a consensus price target of $19.91, suggesting a potential upside of 23.22%. Given American Eagle Outfitters' higher possible upside, analysts clearly believe American Eagle Outfitters is more favorable than Macy's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Macy's
2 Sell rating(s)
9 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.14
American Eagle Outfitters
1 Sell rating(s)
12 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.07

Macy's pays an annual dividend of $0.77 per share and has a dividend yield of 3.3%. American Eagle Outfitters pays an annual dividend of $0.50 per share and has a dividend yield of 3.1%. Macy's pays out 31.8% of its earnings in the form of a dividend. American Eagle Outfitters pays out 30.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Macy's has increased its dividend for 4 consecutive years and American Eagle Outfitters has increased its dividend for 2 consecutive years. Macy's is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Macy's has a beta of 1.47, meaning that its stock price is 47% more volatile than the broader market. Comparatively, American Eagle Outfitters has a beta of 1.32, meaning that its stock price is 32% more volatile than the broader market.

In the previous week, American Eagle Outfitters had 4 more articles in the media than Macy's. MarketBeat recorded 7 mentions for American Eagle Outfitters and 3 mentions for Macy's. American Eagle Outfitters' average media sentiment score of 0.27 beat Macy's' score of 0.24 indicating that American Eagle Outfitters is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Macy's
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
American Eagle Outfitters
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral

Macy's has higher revenue and earnings than American Eagle Outfitters. Macy's is trading at a lower price-to-earnings ratio than American Eagle Outfitters, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Macy's$22.62B0.27$642M$2.429.68
American Eagle Outfitters$5.65B0.48$191.98M$1.629.97

American Eagle Outfitters has a net margin of 5.01% compared to Macy's' net margin of 2.94%. American Eagle Outfitters' return on equity of 20.95% beat Macy's' return on equity.

Company Net Margins Return on Equity Return on Assets
Macy's2.94% 13.68% 3.88%
American Eagle Outfitters 5.01%20.95%8.34%

Summary

American Eagle Outfitters beats Macy's on 11 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding M and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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M vs. The Competition

Export
MetricMacy'sBroadline Retail IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$6.27B$61.14B$13.19B$24.30B
Dividend Yield3.21%2.30%54.81%3.68%
P/E Ratio9.6818.3746.9530.85
Price / Sales0.275.3090.5758.71
Price / Cash4.1024.4226.4032.80
Price / Book1.285.104.336.82
Net Income$642M$2.02B$444.06M$1.06B
7 Day Performance-7.68%-2.06%-0.42%0.55%
1 Month Performance-1.58%1.04%1.54%2.90%
1 Year Performance82.90%-1.21%0.71%19.10%

Macy's Competitors List

Export
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
M
Macy's
2.228 of 5 stars		$23.43
-1.7%		$21.70
-7.4%		+80.6%$6.27B$22.62B9.6890,134
AMZN
Amazon.com
4.976 of 5 stars		$274.48
+0.8%		$322.56
+17.5%		+13.7%$2.94T$716.92B22.081,576,000
COST
Costco Wholesale
4.248 of 5 stars		$947.82
-0.1%		$1,059.53
+11.8%		-1.5%$420.93B$275.24B47.68341,000
NVDA
NVIDIA
4.9968 of 5 stars		$223.96
+2.3%		$304.26
+35.9%		+23.7%$5.30T$215.94B34.3042,000
WMT
Walmart
4.6424 of 5 stars		$111.85
-0.2%		$138.56
+23.9%		+14.2%$891.86B$713.16B39.252,100,000

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This page (NYSE:M) was last updated on 8/15/2026 by MarketBeat.com Staff.
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