Altria Group (MO) Competitors $59.85 +0.38 (+0.64%) As of 03:58 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock MO vs. PM, UVV, BTI, RLX, ISPR, XXII, HPCO, PG, KO, and PEPShould you be buying Altria Group stock or one of its competitors? The main competitors of Altria Group include Philip Morris International (PM), Universal (UVV), British American Tobacco (BTI), RLX Technology (RLX), Ispire Technology (ISPR), 22nd Century Group (XXII), Hempacco (HPCO), Procter & Gamble (PG), Coca-Cola (KO), and PepsiCo (PEP). Altria Group vs. Philip Morris International Universal British American Tobacco RLX Technology Ispire Technology 22nd Century Group Hempacco Procter & Gamble Coca-Cola PepsiCo Philip Morris International (NYSE:PM) and Altria Group (NYSE:MO) are both large-cap consumer staples companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, dividends, valuation, earnings, institutional ownership, risk, analyst recommendations, profitability and community ranking. Does the media prefer PM or MO? In the previous week, Altria Group had 1 more articles in the media than Philip Morris International. MarketBeat recorded 41 mentions for Altria Group and 40 mentions for Philip Morris International. Philip Morris International's average media sentiment score of 1.39 beat Altria Group's score of 1.12 indicating that Philip Morris International is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Philip Morris International 33 Very Positive mention(s) 2 Positive mention(s) 4 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Altria Group 27 Very Positive mention(s) 3 Positive mention(s) 10 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Is PM or MO more profitable? Altria Group has a net margin of 46.90% compared to Philip Morris International's net margin of 7.89%. Philip Morris International's return on equity of -120.08% beat Altria Group's return on equity.Company Net Margins Return on Equity Return on Assets Philip Morris International7.89% -120.08% 15.76% Altria Group 46.90%-258.72%25.16% Do analysts recommend PM or MO? Philip Morris International presently has a consensus target price of $166.33, suggesting a potential downside of 4.46%. Altria Group has a consensus target price of $56.00, suggesting a potential downside of 6.43%. Given Philip Morris International's stronger consensus rating and higher probable upside, research analysts plainly believe Philip Morris International is more favorable than Altria Group.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Philip Morris International 0 Sell rating(s) 1 Hold rating(s) 9 Buy rating(s) 0 Strong Buy rating(s) 2.90Altria Group 2 Sell rating(s) 4 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.00 Is PM or MO a better dividend stock? Philip Morris International pays an annual dividend of $5.40 per share and has a dividend yield of 3.1%. Altria Group pays an annual dividend of $4.08 per share and has a dividend yield of 6.8%. Philip Morris International pays out 111.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Altria Group pays out 68.3% of its earnings in the form of a dividend. Philip Morris International has raised its dividend for 17 consecutive years and Altria Group has raised its dividend for 56 consecutive years. Altria Group is clearly the better dividend stock, given its higher yield and longer track record of dividend growth. Which has better valuation & earnings, PM or MO? Altria Group has lower revenue, but higher earnings than Philip Morris International. Altria Group is trading at a lower price-to-earnings ratio than Philip Morris International, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPhilip Morris International$38.39B7.06$7.06B$4.8535.90Altria Group$20.25B4.98$11.26B$5.9710.03 Do insiders and institutionals believe in PM or MO? 78.6% of Philip Morris International shares are owned by institutional investors. Comparatively, 57.4% of Altria Group shares are owned by institutional investors. 0.1% of Philip Morris International shares are owned by company insiders. Comparatively, 0.1% of Altria Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth. Does the MarketBeat Community favor PM or MO? Altria Group received 40 more outperform votes than Philip Morris International when rated by MarketBeat users. Likewise, 68.35% of users gave Altria Group an outperform vote while only 57.95% of users gave Philip Morris International an outperform vote. CompanyUnderperformOutperformPhilip Morris InternationalOutperform Votes81357.95% Underperform Votes59042.05% Altria GroupOutperform Votes85368.35% Underperform Votes39531.65% Which has more risk and volatility, PM or MO? Philip Morris International has a beta of 0.5, meaning that its share price is 50% less volatile than the S&P 500. Comparatively, Altria Group has a beta of 0.6, meaning that its share price is 40% less volatile than the S&P 500. SummaryAltria Group beats Philip Morris International on 11 of the 21 factors compared between the two stocks. Get Altria Group News Delivered to You Automatically Sign up to receive the latest news and ratings for MO and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart MO vs. The Competition Export to ExcelMetricAltria GroupCigarettes IndustryStaples SectorNYSE ExchangeMarket Cap$100.81B$60.38B$17.54B$19.69BDividend Yield7.23%3.50%3.07%3.84%P/E Ratio9.1416.3016.6135.11Price / Sales4.983.644.6734.10Price / Cash10.2820.3116.3917.51Price / Book-46.403.006.224.78Net Income$11.26B$3.27B$734.35M$1.02B7 Day Performance5.95%0.36%0.25%0.90%1 Month Performance2.96%7.44%5.25%11.10%1 Year Performance30.34%-2.37%-2.33%5.28% Altria Group Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)MOAltria Group3.9322 of 5 stars$59.85+0.6%$56.00-6.4%+29.0%$100.17B$20.25B9.146,300Positive NewsDividend AnnouncementPMPhilip Morris International3.9746 of 5 stars$172.74+1.3%$166.33-3.7%+73.4%$268.87B$38.39B38.3079,800Positive NewsUVVUniversal2.7981 of 5 stars$57.68+0.9%N/A+7.3%$1.43B$3.02B11.8725,000BTIBritish American Tobacco2.4747 of 5 stars$43.37+1.7%$33.00-23.9%+37.9%$89.64B$25.87B8.9052,000Positive NewsOptions VolumeRLXRLX Technology1.8707 of 5 stars$1.97-1.3%$2.25+14.5%-3.4%$3.09B$2.44B49.141,240Earnings ReportAnalyst ForecastGap UpISPRIspire Technology2.1416 of 5 stars$2.66-2.6%$7.50+182.1%-63.0%$151.95M$144.70M-6.4969Analyst RevisionXXII22nd Century Group0.2688 of 5 stars$1.09+0.9%N/A-99.4%$2.58M$11.88M0.0080Earnings ReportGap DownHPCOHempaccoN/AN/AN/AN/A$11,000.00$4.05M0.0010PGProcter & Gamble3.9674 of 5 stars$164.40+0.7%$178.52+8.6%-1.7%$385.43B$83.93B26.18106,000Positive NewsKOCoca-Cola4.118 of 5 stars$71.77-0.3%$75.59+5.3%+14.1%$308.93B$46.89B29.0682,500Trending NewsPEPPepsiCo4.3731 of 5 stars$131.48-0.4%$160.69+22.2%-27.7%$180.27B$91.52B18.92315,000Trending News Related Companies and Tools Related Companies Philip Morris International Alternatives Universal Alternatives British American Tobacco Alternatives RLX Technology Alternatives Ispire Technology Alternatives 22nd Century Group Alternatives Hempacco Alternatives Procter & Gamble Alternatives Coca-Cola Alternatives PepsiCo Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:MO) was last updated on 5/20/2025 by MarketBeat.com Staff From Our PartnersThink NVDA’s run was epic? 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