Planet Fitness (PLNT) Competitors $100.30 +1.66 (+1.68%) Closing price 03:59 PM EasternExtended Trading$100.32 +0.02 (+0.01%) As of 05:41 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock PLNT vs. PTON, DKNG, WMG, SGHC, LTH, MSGS, RSI, STRZ, BATRA, and PRKSShould you be buying Planet Fitness stock or one of its competitors? The main competitors of Planet Fitness include Peloton Interactive (PTON), DraftKings (DKNG), Warner Music Group (WMG), Super Group (SGHC) (SGHC), Life Time Group (LTH), Madison Square Garden (MSGS), Rush Street Interactive (RSI), Starz Entertainment (STRZ), Atlanta Braves (BATRA), and United Parks & Resorts (PRKS). Planet Fitness vs. Its Competitors Peloton Interactive DraftKings Warner Music Group Super Group (SGHC) Life Time Group Madison Square Garden Rush Street Interactive Starz Entertainment Atlanta Braves United Parks & Resorts Planet Fitness (NYSE:PLNT) and Peloton Interactive (NASDAQ:PTON) are both mid-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their analyst recommendations, media sentiment, earnings, dividends, valuation, institutional ownership, profitability and risk. Do institutionals & insiders hold more shares of PLNT or PTON? 95.5% of Planet Fitness shares are held by institutional investors. Comparatively, 77.0% of Peloton Interactive shares are held by institutional investors. 5.9% of Planet Fitness shares are held by insiders. Comparatively, 1.3% of Peloton Interactive shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth. Does the media favor PLNT or PTON? In the previous week, Peloton Interactive had 10 more articles in the media than Planet Fitness. MarketBeat recorded 23 mentions for Peloton Interactive and 13 mentions for Planet Fitness. Planet Fitness' average media sentiment score of 1.43 beat Peloton Interactive's score of 0.60 indicating that Planet Fitness is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Planet Fitness 10 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Peloton Interactive 12 Very Positive mention(s) 2 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do analysts prefer PLNT or PTON? Planet Fitness currently has a consensus price target of $108.64, suggesting a potential upside of 8.32%. Peloton Interactive has a consensus price target of $9.29, suggesting a potential upside of 17.15%. Given Peloton Interactive's higher probable upside, analysts plainly believe Peloton Interactive is more favorable than Planet Fitness.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Planet Fitness 0 Sell rating(s) 3 Hold rating(s) 10 Buy rating(s) 1 Strong Buy rating(s) 2.86Peloton Interactive 0 Sell rating(s) 9 Hold rating(s) 8 Buy rating(s) 0 Strong Buy rating(s) 2.47 Which has preferable valuation & earnings, PLNT or PTON? Planet Fitness has higher earnings, but lower revenue than Peloton Interactive. Peloton Interactive is trading at a lower price-to-earnings ratio than Planet Fitness, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPlanet Fitness$1.18B7.15$172.04M$2.2544.58Peloton Interactive$2.49B1.30-$118.90M-$0.31-25.58 Which has more risk & volatility, PLNT or PTON? Planet Fitness has a beta of 1.37, suggesting that its share price is 37% more volatile than the S&P 500. Comparatively, Peloton Interactive has a beta of 2.07, suggesting that its share price is 107% more volatile than the S&P 500. Is PLNT or PTON more profitable? Planet Fitness has a net margin of 15.11% compared to Peloton Interactive's net margin of -4.78%. Peloton Interactive's return on equity of 0.00% beat Planet Fitness' return on equity.Company Net Margins Return on Equity Return on Assets Planet Fitness15.11% -110.18% 7.69% Peloton Interactive -4.78%N/A -5.63% SummaryPlanet Fitness beats Peloton Interactive on 12 of the 17 factors compared between the two stocks. Get Planet Fitness News Delivered to You Automatically Sign up to receive the latest news and ratings for PLNT and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PLNT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PLNT vs. The Competition Export to ExcelMetricPlanet FitnessLEISURE&REC SVS IndustryDiscretionary SectorNYSE ExchangeMarket Cap$8.45B$8.66B$8.45B$21.59BDividend YieldN/A2.19%2.98%3.50%P/E Ratio44.5817.3718.6530.17Price / Sales7.157.815.8553.90Price / Cash21.9111.3517.0724.68Price / Book-39.493.905.074.59Net Income$172.04M$330.50M$256.79M$1.00B7 Day Performance-2.97%-2.15%1.36%0.88%1 Month Performance-6.34%0.38%19.33%5.45%1 Year Performance20.60%0.91%52.11%15.94% Planet Fitness Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PLNTPlanet Fitness4.1337 of 5 stars$100.30+1.7%$108.64+8.3%+20.6%$8.45B$1.18B44.583,806Positive NewsAnalyst ForecastPTONPeloton Interactive3.8878 of 5 stars$8.19+8.0%$9.29+13.4%+76.7%$3.34B$2.49B-26.422,145Trending NewsInsider TradeDKNGDraftKings4.497 of 5 stars$42.83-2.6%$55.12+28.7%+9.5%$21.26B$4.77B-65.895,100Positive NewsWMGWarner Music Group3.4977 of 5 stars$33.52-0.3%$34.65+3.4%+9.8%$17.47B$6.43B58.815,800Positive NewsSGHCSuper Group (SGHC)4.4948 of 5 stars$12.72+0.6%$14.22+11.8%+256.7%$6.40B$1.84B48.923,300Trending NewsAnalyst ForecastShort Interest ↑Gap UpHigh Trading VolumeLTHLife Time Group3.5186 of 5 stars$28.23-1.2%$35.92+27.2%+13.7%$6.21B$2.62B27.6843,800Insider TradeMSGSMadison Square Garden3.262 of 5 stars$211.15-0.9%$258.83+22.6%+5.6%$5.07B$1.04B-229.511,007Positive NewsRSIRush Street Interactive2.6461 of 5 stars$21.12-0.2%$18.33-13.2%+108.4%$4.83B$924.08M105.60470STRZStarz Entertainment4.1832 of 5 stars$14.95+7.4%$22.00+47.2%N/A$3.60BN/A0.001,450BATRAAtlanta Braves1.4242 of 5 stars$45.26-0.8%$52.50+16.0%+3.7%$2.84B$702.44M-129.311,450PRKSUnited Parks & Resorts3.0323 of 5 stars$51.47+1.6%$57.73+12.2%-1.3%$2.83B$1.71B13.7616,700Positive News Related Companies and Tools Related Companies Peloton Interactive Competitors DraftKings Competitors Warner Music Group Competitors Super Group (SGHC) Competitors Life Time Group Competitors Madison Square Garden Competitors Rush Street Interactive Competitors Starz Entertainment Competitors Atlanta Braves Competitors United Parks & Resorts Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:PLNT) was last updated on 9/18/2025 by MarketBeat.com Staff From Our PartnersREVEALED: Something Big Happening Behind White House Doorswhat I just learned about what’s unfolding in the White House is truly stunning… And you need to see it for...Paradigm Press | SponsoredCrypto Gets Official Government Backing—Here's the WinnerTrump Just Signed the GENIUS Act—One Coin is About to Explode We're at the BEGINNING of smart money really ...Crypto 101 Media | SponsoredCapital Gains Tax Strategies for SeniorsCapital gains taxes can take a bite out of your retirement income—unless you have a smart strategy. 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