Planet Fitness (PLNT) Competitors

Planet Fitness (NYSE:PLNT) and Peloton Interactive (NASDAQ:PTON) are both mid-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, dividends, risk, institutional ownership, profitability, analyst recommendations, valuation and media sentiment.

Which has stronger earnings and valuation, PLNT or PTON?

Planet Fitness has higher earnings, but lower revenue than Peloton Interactive. Peloton Interactive is trading at a lower price-to-earnings ratio than Planet Fitness, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Planet Fitness	$1.18B	7.57	$172.04M	$2.25	47.21
Peloton Interactive	$2.49B	1.27	-$118.90M	-$0.31	-26.26

Does the media favor PLNT or PTON?

In the previous week, Peloton Interactive had 16 more articles in the media than Planet Fitness. MarketBeat recorded 45 mentions for Peloton Interactive and 29 mentions for Planet Fitness. Planet Fitness' average media sentiment score of 1.10 beat Peloton Interactive's score of 0.81 indicating that Planet Fitness is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Planet Fitness	12 Very Positive mention(s)	7 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Peloton Interactive	14 Very Positive mention(s)	7 Positive mention(s)	15 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has more risk & volatility, PLNT or PTON?

Planet Fitness has a beta of 1.4, indicating that its stock price is 40% more volatile than the S&P 500. Comparatively, Peloton Interactive has a beta of 2.08, indicating that its stock price is 108% more volatile than the S&P 500.

Do analysts recommend PLNT or PTON?

Planet Fitness presently has a consensus target price of $107.38, indicating a potential upside of 1.08%. Peloton Interactive has a consensus target price of $8.73, indicating a potential upside of 7.20%. Given Peloton Interactive's higher probable upside, analysts plainly believe Peloton Interactive is more favorable than Planet Fitness.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Planet Fitness	0 Sell rating(s)	3 Hold rating(s)	12 Buy rating(s)	1 Strong Buy rating(s)	2.88
Peloton Interactive	0 Sell rating(s)	10 Hold rating(s)	9 Buy rating(s)	0 Strong Buy rating(s)	2.47

Is PLNT or PTON more profitable?

Planet Fitness has a net margin of 15.11% compared to Peloton Interactive's net margin of -4.78%. Peloton Interactive's return on equity of 0.00% beat Planet Fitness' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Planet Fitness	15.11%	-110.18%	7.69%
Peloton Interactive	-4.78%	N/A	-5.63%

Do insiders and institutionals believe in PLNT or PTON?

95.5% of Planet Fitness shares are owned by institutional investors. Comparatively, 77.0% of Peloton Interactive shares are owned by institutional investors. 0.8% of Planet Fitness shares are owned by company insiders. Comparatively, 1.3% of Peloton Interactive shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Planet Fitness beats Peloton Interactive on 11 of the 17 factors compared between the two stocks.