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Planet Fitness (PLNT) Competitors

Planet Fitness logo
$101.71 -3.09 (-2.95%)
Closing price 09/2/2025
Extended Trading
$101.71 0.00 (0.00%)
As of 06:30 PM Eastern
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PLNT vs. PTON, WMG, LTH, SGHC, RSI, MSGS, STRZ, MANU, BATRA, and PRKS

Should you be buying Planet Fitness stock or one of its competitors? The main competitors of Planet Fitness include Peloton Interactive (PTON), Warner Music Group (WMG), Life Time Group (LTH), Super Group (SGHC) (SGHC), Rush Street Interactive (RSI), Madison Square Garden (MSGS), Starz Entertainment (STRZ), Manchester United (MANU), Atlanta Braves (BATRA), and United Parks & Resorts (PRKS).

Planet Fitness vs. Its Competitors

Planet Fitness (NYSE:PLNT) and Peloton Interactive (NASDAQ:PTON) are both mid-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their profitability, dividends, analyst recommendations, media sentiment, earnings, institutional ownership, risk and valuation.

Planet Fitness currently has a consensus target price of $107.38, suggesting a potential upside of 5.57%. Peloton Interactive has a consensus target price of $9.29, suggesting a potential upside of 26.22%. Given Peloton Interactive's higher probable upside, analysts clearly believe Peloton Interactive is more favorable than Planet Fitness.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Planet Fitness
0 Sell rating(s)
3 Hold rating(s)
12 Buy rating(s)
1 Strong Buy rating(s)
2.88
Peloton Interactive
0 Sell rating(s)
9 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.47

95.5% of Planet Fitness shares are held by institutional investors. Comparatively, 77.0% of Peloton Interactive shares are held by institutional investors. 0.8% of Planet Fitness shares are held by insiders. Comparatively, 1.3% of Peloton Interactive shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Planet Fitness has a net margin of 15.11% compared to Peloton Interactive's net margin of -4.78%. Peloton Interactive's return on equity of 0.00% beat Planet Fitness' return on equity.

Company Net Margins Return on Equity Return on Assets
Planet Fitness15.11% -110.18% 7.69%
Peloton Interactive -4.78%N/A -5.63%

Planet Fitness has a beta of 1.37, meaning that its share price is 37% more volatile than the S&P 500. Comparatively, Peloton Interactive has a beta of 2.07, meaning that its share price is 107% more volatile than the S&P 500.

Planet Fitness has higher earnings, but lower revenue than Peloton Interactive. Peloton Interactive is trading at a lower price-to-earnings ratio than Planet Fitness, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Planet Fitness$1.18B7.25$172.04M$2.2545.20
Peloton Interactive$2.49B1.20-$118.90M-$0.31-23.74

In the previous week, Planet Fitness had 10 more articles in the media than Peloton Interactive. MarketBeat recorded 21 mentions for Planet Fitness and 11 mentions for Peloton Interactive. Planet Fitness' average media sentiment score of 1.47 beat Peloton Interactive's score of 1.07 indicating that Planet Fitness is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Planet Fitness
13 Very Positive mention(s)
4 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Peloton Interactive
7 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Planet Fitness beats Peloton Interactive on 12 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PLNT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PLNT vs. The Competition

MetricPlanet FitnessLEISURE&REC SVS IndustryDiscretionary SectorNYSE Exchange
Market Cap$8.83B$9.13B$8.53B$21.39B
Dividend YieldN/A2.08%3.00%3.49%
P/E Ratio45.2013.7518.3026.57
Price / Sales7.252.985.1650.03
Price / Cash22.7812.0315.0318.29
Price / Book-54.107.574.755.30
Net Income$172.04M$329.21M$228.48M$997.87M
7 Day Performance-3.59%5.47%1.43%-0.01%
1 Month Performance-5.41%11.10%21.38%6.50%
1 Year Performance25.24%7.39%46.01%11.34%

Planet Fitness Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PLNT
Planet Fitness
3.8469 of 5 stars
$101.71
-2.9%
$107.38
+5.6%
+28.9%$8.83B$1.18B45.203,806News Coverage
Positive News
Analyst Revision
PTON
Peloton Interactive
4.2563 of 5 stars
$7.60
+0.3%
$9.29
+22.2%
+63.1%$3.10B$2.49B-24.529,770
WMG
Warner Music Group
3.2819 of 5 stars
$33.35
-0.1%
$33.88
+1.6%
+16.6%$17.38B$6.47B58.515,800Positive News
LTH
Life Time Group
4.1587 of 5 stars
$27.91
-0.6%
$35.92
+28.7%
+18.6%$6.14B$2.82B27.3643,800Positive News
SGHC
Super Group (SGHC)
4.5623 of 5 stars
$11.64
-2.6%
$13.88
+19.3%
+237.2%$5.86B$1.87B43.093,300Positive News
Gap Down
RSI
Rush Street Interactive
3.7031 of 5 stars
$22.31
-0.1%
$17.89
-19.8%
+138.0%$5.10B$1.02B111.53470Positive News
Gap Down
MSGS
Madison Square Garden
3.6212 of 5 stars
$197.79
+0.6%
$253.60
+28.2%
-5.4%$4.75B$1.04B-214.991,007Positive News
Short Interest ↑
STRZ
Starz Entertainment
N/A$12.77
-4.1%
$25.00
+95.8%
N/A$3.07BN/A0.001,450
MANU
Manchester United
1.3228 of 5 stars
$17.85
+2.3%
$23.00
+28.9%
+3.6%$3.02B$644.54M-36.421,040Options Volume
BATRA
Atlanta Braves
1.4495 of 5 stars
$47.51
+0.2%
$52.50
+10.5%
+4.2%$2.98B$662.75M-135.741,450Positive News
PRKS
United Parks & Resorts
2.7136 of 5 stars
$52.48
+1.8%
$56.91
+8.4%
+6.6%$2.89B$1.73B14.032,800Positive News

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This page (NYSE:PLNT) was last updated on 9/2/2025 by MarketBeat.com Staff
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