Planet Fitness (PLNT) Competitors $94.85 +0.26 (+0.27%) Closing price 03:59 PM EasternExtended Trading$96.72 +1.88 (+1.98%) As of 06:06 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock PLNT vs. DKNG, TKO, EDR, WMG, LTH, MSGS, SGHC, FUN, RSI, and BATRAShould you be buying Planet Fitness stock or one of its competitors? The main competitors of Planet Fitness include DraftKings (DKNG), TKO Group (TKO), Endeavor Group (EDR), Warner Music Group (WMG), Life Time Group (LTH), Madison Square Garden Sports (MSGS), Super Group (SGHC), Cedar Fair (FUN), Rush Street Interactive (RSI), and Atlanta Braves (BATRA). These companies are all part of the "entertainment" industry. Planet Fitness vs. DraftKings TKO Group Endeavor Group Warner Music Group Life Time Group Madison Square Garden Sports Super Group Cedar Fair Rush Street Interactive Atlanta Braves Planet Fitness (NYSE:PLNT) and DraftKings (NASDAQ:DKNG) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their valuation, profitability, institutional ownership, media sentiment, earnings, risk, community ranking, dividends and analyst recommendations. Which has more volatility and risk, PLNT or DKNG? Planet Fitness has a beta of 1.39, meaning that its share price is 39% more volatile than the S&P 500. Comparatively, DraftKings has a beta of 2.16, meaning that its share price is 116% more volatile than the S&P 500. Does the MarketBeat Community believe in PLNT or DKNG? Planet Fitness received 277 more outperform votes than DraftKings when rated by MarketBeat users. Likewise, 73.80% of users gave Planet Fitness an outperform vote while only 66.21% of users gave DraftKings an outperform vote. CompanyUnderperformOutperformPlanet FitnessOutperform Votes61473.80% Underperform Votes21826.20% DraftKingsOutperform Votes33766.21% Underperform Votes17233.79% Which has higher earnings and valuation, PLNT or DKNG? Planet Fitness has higher earnings, but lower revenue than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than Planet Fitness, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPlanet Fitness$1.18B6.80$138.31M$2.0147.19DraftKings$4.77B6.16-$507.29M-$1.06-31.38 Do analysts prefer PLNT or DKNG? Planet Fitness presently has a consensus target price of $101.72, suggesting a potential upside of 7.25%. DraftKings has a consensus target price of $54.48, suggesting a potential upside of 63.81%. Given DraftKings' stronger consensus rating and higher possible upside, analysts clearly believe DraftKings is more favorable than Planet Fitness.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Planet Fitness 0 Sell rating(s) 4 Hold rating(s) 13 Buy rating(s) 1 Strong Buy rating(s) 2.83DraftKings 0 Sell rating(s) 3 Hold rating(s) 26 Buy rating(s) 0 Strong Buy rating(s) 2.90 Is PLNT or DKNG more profitable? Planet Fitness has a net margin of 14.23% compared to DraftKings' net margin of -10.64%. DraftKings' return on equity of -48.13% beat Planet Fitness' return on equity.Company Net Margins Return on Equity Return on Assets Planet Fitness14.23% -107.97% 7.25% DraftKings -10.64%-48.13%-12.24% Does the media favor PLNT or DKNG? In the previous week, DraftKings had 12 more articles in the media than Planet Fitness. MarketBeat recorded 26 mentions for DraftKings and 14 mentions for Planet Fitness. Planet Fitness' average media sentiment score of 1.56 beat DraftKings' score of 0.74 indicating that Planet Fitness is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Planet Fitness 13 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive DraftKings 12 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 7 Negative mention(s) 0 Very Negative mention(s) Positive Do insiders & institutionals have more ownership in PLNT or DKNG? 95.5% of Planet Fitness shares are held by institutional investors. Comparatively, 37.7% of DraftKings shares are held by institutional investors. 5.9% of Planet Fitness shares are held by insiders. Comparatively, 51.2% of DraftKings shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth. SummaryPlanet Fitness beats DraftKings on 11 of the 19 factors compared between the two stocks. Get Planet Fitness News Delivered to You Automatically Sign up to receive the latest news and ratings for PLNT and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PLNT vs. The Competition Export to ExcelMetricPlanet FitnessMembership sports & recreation clubs IndustryDiscretionary SectorNYSE ExchangeMarket Cap$8.03B$5.51B$7.49B$18.96BDividend YieldN/A0.94%3.39%4.01%P/E Ratio50.9940.4616.3932.87Price / Sales6.803.807.5428.03Price / Cash24.8223.2016.4217.52Price / Book-70.263.404.414.47Net Income$138.31M$70.47M$260.40M$1.02B7 Day Performance-1.49%1.53%1.45%0.73%1 Month Performance-0.99%2.87%-2.00%-2.62%1 Year Performance61.69%74.94%-2.37%4.59% Planet Fitness Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PLNTPlanet Fitness4.3417 of 5 stars$94.85+0.3%$101.72+7.2%+58.5%$8.03B$1.18B50.992,800Upcoming EarningsPositive NewsDKNGDraftKings4.5917 of 5 stars$33.28-1.5%$54.64+64.2%-19.9%$29.39B$4.77B-31.404,200Upcoming EarningsAnalyst ForecastTKOTKO Group2.2308 of 5 stars$160.70+2.3%$161.08+0.2%+72.2%$27.51B$2.80B-382.621,250Upcoming EarningsAnalyst ForecastEDREndeavor GroupN/A$30.05+4.2%N/A+13.8%$20.62B$7.11B-14.6611,000Upcoming EarningsHigh Trading VolumeWMGWarner Music Group3.8184 of 5 stars$29.63-0.7%$35.47+19.7%-7.7%$15.42B$6.34B30.246,200Upcoming EarningsShort Interest ↓LTHLife Time Group4.0974 of 5 stars$31.27+0.4%$35.62+13.9%+124.1%$6.69B$2.62B45.3230,000Upcoming EarningsNews CoveragePositive NewsMSGSMadison Square Garden Sports3.9507 of 5 stars$195.68+1.8%$252.00+28.8%+3.4%$4.70B$1.07B82.57890Analyst ForecastAnalyst RevisionNews CoveragePositive NewsSGHCSuper Group3.6671 of 5 stars$8.01+0.4%$10.60+32.3%+156.2%$4.03B$1.70B133.524,000Upcoming EarningsNews CoverageFUNCedar Fair3.6898 of 5 stars$35.53-1.6%$50.87+43.2%-11.2%$3.57B$2.71B-55.513,350Upcoming EarningsNews CoverageRSIRush Street Interactive3.6635 of 5 stars$12.22-0.2%$15.50+26.8%+89.8%$2.79B$924.08M-611.00470Earnings ReportAnalyst ForecastNews CoverageBATRAAtlanta Braves2.3813 of 5 stars$43.50+0.5%$60.00+37.9%+7.7%$2.69B$662.75M-59.591,240Upcoming EarningsPositive News Related Companies and Tools Related Companies DraftKings Competitors TKO Group Competitors Endeavor Group Competitors Warner Music Group Competitors Life Time Group Competitors Madison Square Garden Sports Competitors Super Group Competitors Cedar Fair Competitors Rush Street Interactive Competitors Atlanta Braves Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:PLNT) was last updated on 5/1/2025 by MarketBeat.com Staff From Our PartnersHow to invest in Elon Musk’s Optimus before its launchElon Musk is set to completely take over the AI industry with Optimus… A breakthrough AI-powered robot that El...InvestorPlace | SponsoredTrump to solve American wealth loss?Is President Trump’s Executive Order 14179… A secret way to restore wealth for good citizens? 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