PLNT vs. TKO, DKNG, EDR, WMG, LTH, MSGS, SGHC, FUN, RSI, and BATRA
Should you be buying Planet Fitness stock or one of its competitors? The main competitors of Planet Fitness include TKO Group (TKO), DraftKings (DKNG), Endeavor Group (EDR), Warner Music Group (WMG), Life Time Group (LTH), Madison Square Garden Sports (MSGS), Super Group (SGHC), Cedar Fair (FUN), Rush Street Interactive (RSI), and Atlanta Braves (BATRA). These companies are all part of the "entertainment" industry.
Planet Fitness vs. Its Competitors
TKO Group (NYSE:TKO) and Planet Fitness (NYSE:PLNT) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their risk, community ranking, profitability, earnings, institutional ownership, analyst recommendations, valuation, dividends and media sentiment.
In the previous week, TKO Group had 27 more articles in the media than Planet Fitness. MarketBeat recorded 31 mentions for TKO Group and 4 mentions for Planet Fitness. Planet Fitness' average media sentiment score of 1.20 beat TKO Group's score of 0.76 indicating that Planet Fitness is being referred to more favorably in the news media.
Planet Fitness has a net margin of 14.23% compared to TKO Group's net margin of -1.26%. TKO Group's return on equity of 3.39% beat Planet Fitness' return on equity.
TKO Group currently has a consensus price target of $168.08, suggesting a potential upside of 1.96%. Planet Fitness has a consensus price target of $105.41, suggesting a potential upside of 3.27%. Given Planet Fitness' higher probable upside, analysts plainly believe Planet Fitness is more favorable than TKO Group.
89.8% of TKO Group shares are held by institutional investors. Comparatively, 95.5% of Planet Fitness shares are held by institutional investors. 53.8% of TKO Group shares are held by insiders. Comparatively, 5.9% of Planet Fitness shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.
TKO Group has higher revenue and earnings than Planet Fitness. Planet Fitness is trading at a lower price-to-earnings ratio than TKO Group, indicating that it is currently the more affordable of the two stocks.
TKO Group has a beta of 0.7, meaning that its stock price is 30% less volatile than the S&P 500. Comparatively, Planet Fitness has a beta of 1.33, meaning that its stock price is 33% more volatile than the S&P 500.
Planet Fitness received 567 more outperform votes than TKO Group when rated by MarketBeat users. However, 80.65% of users gave TKO Group an outperform vote while only 73.80% of users gave Planet Fitness an outperform vote.
Summary
Planet Fitness beats TKO Group on 10 of the 18 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding PLNT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Planet Fitness Competitors List
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This page (NYSE:PLNT) was last updated on 6/11/2025 by MarketBeat.com Staff
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