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Sally Beauty (SBH) Stock Forecast & Price Target

Sally Beauty logo
$13.84 -0.14 (-0.97%)
Closing price 05/7/2026 03:59 PM Eastern
Extended Trading
$13.84 -0.01 (-0.07%)
As of 05/7/2026 04:10 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

Sally Beauty - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
1
Hold
3
Buy
3

Based on 7 Wall Street analysts who have issued ratings for Sally Beauty in the last 12 months, the stock has a consensus rating of "Hold." Out of the 7 analysts, 1 has given a sell rating, 3 have given a hold rating, and 3 have given a buy rating for SBH.

Consensus Price Target

$17.80
28.57% Upside
According to the 7 analysts' twelve-month price targets for Sally Beauty, the average price target is $17.80. The highest price target for SBH is $20.00, while the lowest price target for SBH is $16.00. The average price target represents a forecasted upside of 28.57% from the current price of $13.85.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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SBH Analyst Ratings Over Time

TypeCurrent Forecast
5/8/25 to 5/8/26
1 Month Ago
4/8/25 to 4/8/26
3 Months Ago
2/7/25 to 2/7/26
1 Year Ago
5/8/24 to 5/8/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
3 Buy rating(s)
3 Buy rating(s)
3 Buy rating(s)
3 Buy rating(s)
Hold
3 Hold rating(s)
3 Hold rating(s)
4 Hold rating(s)
2 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$17.80$17.80$16.08$12.70
Forecasted Upside28.57% Upside27.37% Upside-0.90% Downside52.22% Upside
Consensus RatingHoldHoldHoldHold

SBH Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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SBH Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Sally Beauty Stock vs. The Competition

TypeSally BeautyRetail/Wholesale CompaniesS&P 500
Consensus Rating Score
2.29
2.15
2.52
Consensus RatingHoldHoldModerate Buy
Predicted Upside28.57% Upside88.21% Upside14.94% Upside
News Sentiment Rating
Very Positive News

See Recent SBH News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
2/10/2026
Morgan Stanley logo
Morgan Stanley
3 of 5 stars
Simeon Gutman
2 of 5 stars
Boost TargetUnderweight$14.00 ➝ $16.00-6.16%
2/10/2026
Susan Anderson
Susan Anderson
2 of 5 stars
Boost TargetBuy$19.00 ➝ $20.00+17.30%
1/21/2026
TD Cowen logo
TD Cowen
3 of 5 stars
Oliver Chen
Oliver Chen
1 of 5 stars
Boost TargetBuy$17.00 ➝ $18.00+12.20%
1/21/2026UpgradeMarket PerformOutperform$19.00+18.43%
1/14/2026Reiterated RatingBuyHold$16.00+1.27%
1/9/2026 Reiterated RatingHold (C+)
10/21/2025 DowngradeStrong-BuyHold
2/18/2025Lower TargetNeutral$13.00 ➝ $10.50+13.38%
7/11/2024 Lower TargetOverweight$14.00 ➝ $13.00+30.78%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 01:18 AM ET.


SBH Forecast - Frequently Asked Questions

According to the research reports of 7 Wall Street equities research analysts, the average twelve-month stock price forecast for Sally Beauty is $17.80, with a high forecast of $20.00 and a low forecast of $16.00.

7 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Sally Beauty in the last twelve months. There is currently 1 sell rating, 3 hold ratings and 3 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" SBH shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in SBH, but not buy additional shares or sell existing shares.

According to analysts, Sally Beauty's stock has a predicted upside of 28.57% based on their 12-month stock forecasts.

Sally Beauty has been rated by research analysts at Canaccord Genuity Group, and Morgan Stanley in the past 90 days.

Analysts like Sally Beauty more than other "retail/wholesale" companies. The consensus rating score for Sally Beauty is 2.29 while the average consensus rating score for "retail/wholesale" companies is 2.15. Learn more on how SBH compares to other companies.


This page (NYSE:SBH) was last updated on 5/8/2026 by MarketBeat.com Staff.
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