Spotify Technology (SPOT) Stock Forecast & Price Target

$528.96 -0.18 (-0.03%)

Closing price 10/12/2026 03:59 PM Eastern

Extended Trading

$526.50 -2.46 (-0.47%)

As of 10/12/2026 07:43 PM Eastern

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Spotify Technology - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 31 Analyst Ratings

Sell
0

Hold
7

Buy
24

Based on 31 Wall Street analysts who have issued ratings for Spotify Technology in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 31 analysts, 7 have given a hold rating, 23 have given a buy rating, and 1 has given a strong buy rating for SPOT.

Consensus Price Target

$610.25
15.37% Upside

According to the 31 analysts' twelve-month price targets for Spotify Technology, the average price target is $610.25. The highest price target for SPOT is $750.00, while the lowest price target for SPOT is $400.00. The average price target represents a forecasted upside of 15.37% from the current price of $528.96.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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SPOT Analyst Ratings Over Time

Type	Current Forecast 10/13/25 to 10/13/26	1 Month Ago 9/13/25 to 9/13/26	3 Months Ago 7/15/25 to 7/15/26	1 Year Ago 10/13/24 to 10/13/25
Strong Buy	1 Strong Buy rating(s)	2 Strong Buy rating(s)	2 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	23 Buy rating(s)	23 Buy rating(s)	23 Buy rating(s)	20 Buy rating(s)
Hold	7 Hold rating(s)	6 Hold rating(s)	6 Hold rating(s)	12 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$610.25	$625.79	$634.93	$731.16
Forecasted Upside	15.37% Upside	18.75% Upside	30.73% Upside	5.75% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

SPOT Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

SPOT Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Spotify Technology Stock vs. The Competition

Type	Spotify Technology	Communication Services Companies	Broader Market
Consensus Rating Score	2.81	2.08	2.53
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	15.37% Upside	231.97% Upside	19.26% Upside
News Sentiment Rating	Positive News See Recent SPOT News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
10/12/2026	Cantor Fitzgerald 5 of 5 stars	Deepak Mathivanan 2 of 5 stars	Lower Target	Neutral	$530.00 ➝ $490.00	-7.46%
10/8/2026	Piper Sandler 2 of 5 stars	James Callahan Not Rated	Initiated Coverage	Neutral	$540.00	+5.17%
10/5/2026	UBS Group 4 of 5 stars	Batya Levi 1 of 5 stars	Lower Target	Buy	$690.00 ➝ $675.00	+40.40%
10/1/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Justin Patterson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$680.00 ➝ $660.00	+35.28%
8/26/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold (C) ➝ Hold (C+)
8/13/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joseph Bonner Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$600.00	+23.03%
8/11/2026	Phillip Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Buy	$650.00	+22.75%
8/5/2026	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Morris Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$565.00	+16.98%
8/5/2026	Rosenblatt Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Barton Crockett Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$531.00 ➝ $527.00	+9.11%
8/3/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Manan Gosalia Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$610.00 ➝ $640.00	+20.86%
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7/22/2026	Benchmark Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Zgutowicz Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$695.00 ➝ $650.00	+35.92%
7/9/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Steven Cahall Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$600.00 ➝ $570.00	+17.34%
6/17/2026	Moffett Nathanson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Neutral	$492.00 ➝ $499.00	-5.76%
6/5/2026	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$600.00 ➝ $650.00	+22.75%
5/22/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Doug Anmuth Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$600.00 ➝ $650.00	+25.22%
5/22/2026	Citizens Jmp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Matthew Condon Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Market Outperform	$600.00 ➝ $625.00	+18.27%
5/22/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Kannan Venkateshwar Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$500.00 ➝ $565.00	+6.60%
4/29/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Buy	$675.00 ➝ $620.00	+17.09%
4/29/2026	Canaccord Genuity Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Maria Ripps Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$750.00 ➝ $720.00	+61.38%
4/29/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Eric Sheridan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$670.00 ➝ $600.00	+35.79%
4/29/2026	Pivotal Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Hold	$420.00 ➝ $400.00	-8.09%
3/26/2026	Daiwa Securities Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Outperform	$535.00	+13.07%
2/26/2026	Arete Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Neutral ➝ Buy	$586.00	+26.45%
2/11/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Buy	$900.00 ➝ $750.00	+41.64%
2/9/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Buy	$750.00 ➝ $650.00	+22.75%
1/30/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jason Bazinet Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Neutral ➝ Buy	$650.00	+29.19%
1/20/2026	President Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Neutral ➝ Buy	$732.00 ➝ $620.00	+17.09%
1/14/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Outperform	$825.00 ➝ $750.00	+41.64%
1/14/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ian Moore Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$830.00 ➝ $650.00	+23.79%
12/5/2025	Erste Group Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Hold
11/4/2025	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Strong-Buy
9/16/2025	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong-Buy
6/16/2025	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Mahaney Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$650.00 ➝ $750.00	+4.05%
5/2/2025	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alan Gould Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$435.00 ➝ $550.00	-14.43%
5/1/2025	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Vikram Kesavabhotla Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$700.00 ➝ $730.00	+18.74%
4/25/2025	Macquarie Infrastructure Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tim Nollen Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$600.00 ➝ $665.00	+9.87%
4/21/2025	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	D. Brisco Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Peer Perform ➝ Outperform	$660.00	+14.81%
3/28/2025	FBN Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	M. Thornton Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Sector Perform	$645.00	+11.16%
3/26/2025	China Renaissance Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Yiwen Zhang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Buy	$740.00	+20.16%
3/11/2025	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Hamilton Faber Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Strong Sell ➝ Neutral	$230.00 ➝ $545.00	+8.04%
Your book attached (Ad) Bill Poulos is giving away his 'Safe Trade Options Formula' book for free - but only for a limited time through a temporary download link. He plans to charge for it soon. Download your copy now and lock it in at no cost, regardless of future pricing. Download the Safe Trade Options Formula book for free before access closes
11/13/2024	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Hold	$356.00 ➝ $416.00	-10.70%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 01:12 AM ET.

Should I Buy Spotify Technology Stock? SPOT Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, October 12, 2026. Please send any questions or comments about these Spotify Technology pros and cons to contact@marketbeat.com.

Spotify Technology
Bull Case

Here are some ways that investors could benefit from investing in Spotify Technology S.A.:

Spotify Technology S.A. recently announced it will expand its audiobook service from 22 markets to more than 180 by the end of 2026, a significant growth driver that diversifies revenue beyond music streaming and leverages the company's existing user base for new content monetization.
The company secured a new multiyear licensing and ad-sales deal with Joe Rogan, estimated at $250 million, which cements its position in the podcasting market by retaining the world's most-listened-to podcast and ensuring continued high engagement and advertising revenue.
Spotify Technology S.A. launched technology.spotify.com, a new initiative to make its internal tech resources available to outside development teams, signaling a strategic push into enterprise software sales that could open a new, high-margin revenue stream distinct from its consumer subscription model.
With a current stock price of $528.96, the stock is trading below the average analyst price target of $592.75, suggesting potential upside as the consensus rating remains "Moderate Buy" despite recent price target adjustments from some firms.
Short interest in Spotify Technology S.A. has decreased to 4,257,291 shares as of September 30, 2026, a drop from previous months, indicating that fewer investors are betting against the stock and potentially reducing downward pressure on the share price.

Spotify Technology
Bear Case

Investors should be bearish about investing in Spotify Technology S.A. for these reasons:

Cantor Fitzgerald recently lowered its price target on Spotify Technology S.A. from $530.00 to $490.00 and set a "neutral" rating, suggesting that the current stock price of $528.96 may be overvalued relative to the firm's valuation model, which implies a potential downside of 7.46%.
CEO Gustav Soderstrom has consistently sold shares, including a recent sale of 20,913 shares at an average price of $544.19 on September 14, 2026, which may signal insider caution or a lack of confidence in the stock's near-term upside potential.
Spotify Technology S.A. reported an EPS of $3.03 for the quarter ended August 4, 2026, missing analysts' consensus estimates of $3.16 by $0.13, indicating that the company's profitability may not be keeping pace with market expectations despite revenue growth.
The stock has a beta of 1.61, meaning it is significantly more volatile than the overall market, which could lead to larger price swings and higher risk for investors who are sensitive to market fluctuations or have a lower risk tolerance.
Several institutional investors, including Zevenbergen Capital Investments LLC and Bell Asset Management Ltd, have reduced their positions in Spotify Technology S.A. during the third quarter, with Zevenbergen cutting its holdings by 38.9%, which may reflect a broader institutional reassessment of the stock's value proposition.

SPOT Forecast - Frequently Asked Questions

According to the research reports of 31 Wall Street equities research analysts, the average twelve-month stock price forecast for Spotify Technology is $610.25, with a high forecast of $750.00 and a low forecast of $400.00.

31 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Spotify Technology in the last year. There are currently 7 hold ratings, 23 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" SPOT shares.

According to analysts, Spotify Technology's stock has a predicted upside of 15.37% based on their 12-month stock forecasts.

Over the previous 90 days, Spotify Technology's stock had 2 upgrades by analysts.

Spotify Technology has been rated by research analysts at Argus, Benchmark, Cantor Fitzgerald, Guggenheim, KeyCorp, Morgan Stanley, Phillip Securities, Piper Sandler, Rosenblatt Securities, UBS Group, and Weiss Ratings in the past 90 days.

Analysts like Spotify Technology more than other "communication services" companies. The consensus rating for Spotify Technology is Moderate Buy while the average consensus rating for "communication services" companies is Hold. Learn more on how SPOT compares to other companies.

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MarketBeat monitors more than a dozen sources for Spotify Technology analyst ratings, with the most recent rating issued on 10/12/2026.

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Spotify Technology (SPOT) Stock Forecast & Price Target