Visa (V) Stock Forecast & Price Target

Q: What analysts cover Visa?

Visa has been rated by research analysts at Barclays , BMO Capital Markets , BNP Paribas Exane , Cantor Fitzgerald , Citigroup , Clear Str , Deutsche Bank Aktiengesellschaft , Erste Group Bank , JPMorgan Chase & Co. , Morgan Stanley , Piper Sandler , Raymond James Financial , Robert W. Baird , Royal Bank Of Canada , Susquehanna , TD Cowen , Truist Financial , UBS Group , Weiss Ratings , Wells Fargo & Company , and Wolfe Research in the past 90 days.

$374.46 -4.29 (-1.13%)

As of 09/4/2026 03:58 PM Eastern

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Visa - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Buy

Based on 31 Analyst Ratings

Sell
0

Hold
0

Buy
31

Based on 31 Wall Street analysts who have issued ratings for Visa in the last 12 months, the stock has a consensus rating of "Buy." Out of the 31 analysts, 24 have given a buy rating, and 7 have given a strong buy rating for V.

Consensus Price Target

$416.62
11.26% Upside

According to the 31 analysts' twelve-month price targets for Visa, the average price target is $416.62. The highest price target for V is $466.00, while the lowest price target for V is $350.00. The average price target represents a forecasted upside of 11.26% from the current price of $374.46.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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V Analyst Ratings Over Time

Type	Current Forecast 9/6/25 to 9/6/26	1 Month Ago 8/7/25 to 8/7/26	3 Months Ago 6/8/25 to 6/8/26	1 Year Ago 9/6/24 to 9/6/25
Strong Buy	7 Strong Buy rating(s)	7 Strong Buy rating(s)	6 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	24 Buy rating(s)	24 Buy rating(s)	17 Buy rating(s)	20 Buy rating(s)
Hold	0 Hold rating(s)	0 Hold rating(s)	2 Hold rating(s)	5 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$416.62	$413.58	$387.78	$385.96
Forecasted Upside	11.26% Upside	14.15% Upside	21.37% Upside	12.52% Upside
Consensus Rating	Buy	Buy	Buy	Moderate Buy

V Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

V Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Visa Stock vs. The Competition

Type	Visa	Finance Companies	Broader Market
Consensus Rating Score	3.23	2.28	2.53
Consensus Rating	Buy	Hold	Moderate Buy
Predicted Upside	11.26% Upside	26.88% Upside	14.03% Upside
News Sentiment Rating	Positive News See Recent V News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
8/31/2026	Royal Bank Of Canada 3 of 5 stars	Daniel Perlin 1 of 5 stars	Reiterated Rating	Outperform	$412.00 ➝ $466.00	+22.10%
8/25/2026	Wolfe Research 4 of 5 stars	Darrin Peller 1 of 5 stars	Reiterated Rating	Outperform	$435.00 ➝ $460.00	+20.31%
8/5/2026	Truist Financial 3 of 5 stars	Matthew Coad 2 of 5 stars	Set Target	Buy	$394.00 ➝ $406.00	+9.96%
8/3/2026	Cantor Fitzgerald Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ramsey El-Assal Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Overweight	$410.00 ➝ $445.00	+21.48%
7/30/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Buy (B-) ➝ Buy (B)
7/30/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jason Kupferberg Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$412.00 ➝ $432.00	+16.85%
7/29/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
7/29/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bill Carcache Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$394.00 ➝ $430.00	+17.33%
7/29/2026	Susquehanna Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	James Friedman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Positive	$410.00 ➝ $427.00	+16.51%
7/29/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bryan Keane Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$400.00 ➝ $440.00	+20.06%
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7/29/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Timothy Chiodo Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$410.00 ➝ $420.00	+14.60%
7/29/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Overweight	$416.00	+13.51%
7/29/2026	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform	$406.00	+10.78%
7/29/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy	$430.00	+17.33%
7/29/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew Bauch Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$387.00 ➝ $405.00	+9.70%
7/29/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tien-Tsin Huang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$400.00 ➝ $450.00	+22.79%
7/29/2026	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	David Koning Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$412.00 ➝ $420.00	+14.60%
7/27/2026	Erste Group Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy
7/21/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong-Buy
7/16/2026	Clear Str Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong-Buy
7/7/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ramsey El-Assal Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Overweight	$420.00	+19.25%
6/2/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform	$450.00	+43.39%
4/29/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$350.00	+3.97%
4/29/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rayna Kumar Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$391.00 ➝ $403.00	+20.10%
3/31/2026	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Dominick Gabriele Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Buy	$387.00	+29.35%
3/5/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mihir Bhatia Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Buy	$410.00	+27.85%
2/16/2026	Freedom Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Strong-Buy
2/2/2026	Daiwa Securities Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Neutral ➝ Outperform	$370.00	+10.73%
1/30/2026	Macquarie Infrastructure Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Paul Golding Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$410.00	+26.81%
1/28/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$385.00	+18.43%
12/8/2025	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Strong-Buy
10/22/2025	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew Schmidt Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$405.00	+16.66%
6/5/2025	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Dan Dolev Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Neutral ➝ Outperform	$359.00 ➝ $425.00	+15.48%
6/2/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Buy ➝ Neutral
5/27/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Trevor Williams Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$400.00 ➝ $410.00	+14.81%
4/30/2025	William Blair Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform
2/13/2025	Keefe, Bruyette & Woods Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Sanjay Sakhrani Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Hold
9/24/2024	Monness Crespi & Hardt Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Gus Gala Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 01:33 AM ET.

Should I Buy Visa Stock? V Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, September 5, 2026. Please send any questions or comments about these Visa pros and cons to contact@marketbeat.com.

Visa
Bull Case

Here are some ways that investors could benefit from investing in Visa:

Visa recently demonstrated strong financial performance by beating analyst expectations in its most recent quarterly report, delivering earnings per share of $3.32 against a consensus estimate of $3.23 and generating revenue of $11.63 billion, which exceeded the projected $11.40 billion. This beat was supported by a 14.4% year-over-year increase in revenue, indicating robust growth in the company's core payment processing business and high profitability with a net margin of 50.78%.
The stock currently trades at $374.46, which is well below the average analyst price target of $416.62, suggesting significant upside potential. With a consensus rating of "Buy" from Wall Street, including recent "Outperform" and "Overweight" ratings from major firms like Royal Bank of Canada and Morgan Stanley, the market sentiment remains strongly positive despite the current price level.
Visa maintains a highly favorable valuation profile relative to its growth, with a price-to-earnings-growth ratio of 2.03. This metric suggests that the stock is reasonably priced for its earnings growth rate, offering investors a compelling entry point compared to other high-growth technology or financial services peers that may command higher premiums for similar growth trajectories.
Institutional investor confidence in Visa remains high, with 82.15% of the company's stock owned by institutional investors. Recent filings show that numerous wealth management firms and hedge funds, such as Old Mission Investment Co LLC and MW Advisory LLC, initiated new positions in the second quarter, signaling that professional money managers are actively allocating capital to Visa as a core holding.
The company offers a stable income stream for investors through its dividend, which has a current yield of 0.71%. With a conservative dividend payout ratio of 22.79%, Visa retains the majority of its earnings for reinvestment into its business, such as technology and fraud prevention, while still providing a consistent return to shareholders, supported by a strong return on equity of 67.68%.

Visa
Bear Case

Investors should be bearish about investing in Visa for these reasons:

Corporate insiders have been consistently selling their shares, with over 104,500 shares sold in the last 90 days worth approximately $37.5 million. Notably, CEO Ryan McInerney has significantly reduced his personal stake, selling shares in multiple transactions including a recent sale of 5,875 shares on September 1st, which may signal a lack of confidence in the stock's near-term upside or a desire to diversify personal wealth.
Visa carries a relatively high valuation with a price-to-earnings ratio of 31.84. This premium multiple means that investors are paying a significant amount for each dollar of earnings, which can be risky if the company's growth slows down or if broader market interest rates rise, potentially compressing the valuation of high-growth financial stocks.
The company faces a debt-to-equity ratio of 0.60, indicating a moderate level of leverage. While Visa is a cash-rich business, the presence of debt requires ongoing interest payments, which can reduce the net income available to shareholders and may limit financial flexibility in the event of an economic downturn or increased competition in the payments sector.
Visa's current ratio and quick ratio are both at 0.99, which is slightly below 1.0. This suggests that the company's current liabilities slightly exceed its current assets, meaning it may rely on its strong cash flow generation to meet short-term obligations rather than having a large buffer of liquid assets, which could be a concern for risk-averse investors during periods of financial stress.
The stock has experienced recent volatility and a decline from its 52-week high of $385.57, with the current price of $374.46 representing a drop from the previous close of $378.75. This downward momentum, combined with the recent insider selling, could indicate short-term headwinds or a market reassessment of the stock's value, potentially leading to further price adjustments before stabilizing.

V Forecast - Frequently Asked Questions

According to the research reports of 31 Wall Street equities research analysts, the average twelve-month stock price forecast for Visa is $416.62, with a high forecast of $466.00 and a low forecast of $350.00.

31 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Visa in the last year. There are currently 24 buy ratings and 7 strong buy ratings for the stock. The consensus among Wall Street analysts is that investors should "buy" V shares.

According to analysts, Visa's stock has a predicted upside of 11.26% based on their 12-month stock forecasts.

Over the previous 90 days, Visa's stock had 6 upgrades by analysts.

Visa has been rated by research analysts at Barclays, BMO Capital Markets, BNP Paribas Exane, Cantor Fitzgerald, Citigroup, Clear Str, Deutsche Bank Aktiengesellschaft, Erste Group Bank, JPMorgan Chase & Co., Morgan Stanley, Piper Sandler, Raymond James Financial, Robert W. Baird, Royal Bank Of Canada, Susquehanna, TD Cowen, Truist Financial, UBS Group, Weiss Ratings, Wells Fargo & Company, and Wolfe Research in the past 90 days.

Analysts like Visa more than other "finance" companies. The consensus rating for Visa is Buy while the average consensus rating for "finance" companies is Hold. Learn more on how V compares to other companies.

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MarketBeat monitors more than a dozen sources for Visa analyst ratings, with the most recent rating issued on 8/31/2026.

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Visa (V) Stock Forecast & Price Target