Virgin Group Acquisition Corp. II (VGII) Competitors

High Tide (NASDAQ:HITI) and Virgin Group Acquisition Corp. II (NYSE:VGII) are both small-cap retail companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, earnings, dividends, profitability, valuation, analyst recommendations, institutional ownership and media sentiment.

Which has better earnings & valuation, HITI or VGII?

Virgin Group Acquisition Corp. II has lower revenue, but higher earnings than High Tide.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
High Tide	$381.22M	0.71	-$3.19M	-$0.08	-38.88
Virgin Group Acquisition Corp. II	N/A	N/A	$2.70M	N/A	N/A

Does the media favor HITI or VGII?

In the previous week, High Tide had 2 more articles in the media than Virgin Group Acquisition Corp. II. MarketBeat recorded 3 mentions for High Tide and 1 mentions for Virgin Group Acquisition Corp. II. Virgin Group Acquisition Corp. II's average media sentiment score of 1.05 beat High Tide's score of 0.43 indicating that Virgin Group Acquisition Corp. II is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
High Tide	1 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Virgin Group Acquisition Corp. II	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Is HITI or VGII more profitable?

Virgin Group Acquisition Corp. II has a net margin of 0.00% compared to High Tide's net margin of -1.66%. High Tide's return on equity of -6.50% beat Virgin Group Acquisition Corp. II's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
High Tide	-1.66%	-6.50%	-3.84%
Virgin Group Acquisition Corp. II	N/A	-22.81%	-4.99%

Do analysts recommend HITI or VGII?

High Tide currently has a consensus price target of $6.13, indicating a potential upside of 96.95%. Given High Tide's stronger consensus rating and higher probable upside, equities analysts clearly believe High Tide is more favorable than Virgin Group Acquisition Corp. II.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
High Tide	1 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	2.75
Virgin Group Acquisition Corp. II	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Do insiders & institutionals believe in HITI or VGII?

4.5% of High Tide shares are owned by institutional investors. Comparatively, 93.4% of Virgin Group Acquisition Corp. II shares are owned by institutional investors. 12.4% of High Tide shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

High Tide beats Virgin Group Acquisition Corp. II on 9 of the 13 factors compared between the two stocks.