Xerox (XRX) Competitors $5.75 +0.11 (+1.95%) Closing price 07/2/2025 04:00 PM EasternExtended Trading$5.75 0.00 (0.00%) As of 06:50 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock XRX vs. ZBRA, MKFG, AZZ, ALG, AMBP, EPAC, ATKR, OI, POWL, and AINShould you be buying Xerox stock or one of its competitors? The main competitors of Xerox include Zebra Technologies (ZBRA), Markforged (MKFG), AZZ (AZZ), Alamo Group (ALG), Ardagh Metal Packaging (AMBP), Enerpac Tool Group (EPAC), Atkore (ATKR), O-I Glass (OI), Powell Industries (POWL), and Albany International (AIN). These companies are all part of the "industrials" sector. Xerox vs. Its Competitors Zebra Technologies Markforged AZZ Alamo Group Ardagh Metal Packaging Enerpac Tool Group Atkore O-I Glass Powell Industries Albany International Xerox (NYSE:XRX) and Zebra Technologies (NASDAQ:ZBRA) are both industrials companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, dividends, valuation, risk, profitability, media sentiment, institutional ownership and earnings. Which has more volatility and risk, XRX or ZBRA? Xerox has a beta of 1.81, suggesting that its stock price is 81% more volatile than the S&P 500. Comparatively, Zebra Technologies has a beta of 1.75, suggesting that its stock price is 75% more volatile than the S&P 500. Does the media refer more to XRX or ZBRA? In the previous week, Zebra Technologies had 8 more articles in the media than Xerox. MarketBeat recorded 19 mentions for Zebra Technologies and 11 mentions for Xerox. Zebra Technologies' average media sentiment score of 1.55 beat Xerox's score of 0.49 indicating that Zebra Technologies is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Xerox 2 Very Positive mention(s) 2 Positive mention(s) 7 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Zebra Technologies 18 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Is XRX or ZBRA more profitable? Zebra Technologies has a net margin of 10.73% compared to Xerox's net margin of -21.24%. Zebra Technologies' return on equity of 18.77% beat Xerox's return on equity.Company Net Margins Return on Equity Return on Assets Xerox-21.24% 7.57% 1.49% Zebra Technologies 10.73%18.77%8.42% Do institutionals & insiders have more ownership in XRX or ZBRA? 85.4% of Xerox shares are owned by institutional investors. Comparatively, 91.0% of Zebra Technologies shares are owned by institutional investors. 1.5% of Xerox shares are owned by insiders. Comparatively, 0.8% of Zebra Technologies shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term. Do analysts prefer XRX or ZBRA? Xerox currently has a consensus target price of $9.00, indicating a potential upside of 56.52%. Zebra Technologies has a consensus target price of $331.20, indicating a potential upside of 3.37%. Given Xerox's higher possible upside, equities analysts clearly believe Xerox is more favorable than Zebra Technologies.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Xerox 2 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.33Zebra Technologies 0 Sell rating(s) 4 Hold rating(s) 6 Buy rating(s) 1 Strong Buy rating(s) 2.73 Which has better valuation & earnings, XRX or ZBRA? Zebra Technologies has lower revenue, but higher earnings than Xerox. Xerox is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioXerox$6.18B0.12-$1.32B-$10.55-0.55Zebra Technologies$4.98B3.27$528M$10.5730.31 SummaryZebra Technologies beats Xerox on 13 of the 17 factors compared between the two stocks. Get Xerox News Delivered to You Automatically Sign up to receive the latest news and ratings for XRX and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding XRX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart XRX vs. The Competition Export to ExcelMetricXeroxComputer peripheral equipment IndustryIndustrials SectorNYSE ExchangeMarket Cap$723.29M$409.36M$7.49B$20.53BDividend Yield9.38%9.38%4.55%3.77%P/E Ratio-0.54N/A24.7427.85Price / Sales0.120.62112.0637.49Price / Cash2.392.3927.2721.91Price / Book0.660.614.334.55Net Income-$1.32B-$712.29M$791.63M$984.95M7 Day Performance7.28%3.64%1.23%2.31%1 Month Performance15.00%7.50%4.77%4.85%1 Year Performance-50.47%-26.90%31.38%13.81% Xerox Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)XRXXerox4.2799 of 5 stars$5.75+2.0%$9.00+56.5%-51.0%$723.29M$6.18B-0.5420,500Ex-DividendZBRAZebra Technologies3.8542 of 5 stars$296.25+0.8%$331.20+11.8%+3.3%$15.06B$4.98B28.039,900Positive NewsMKFGMarkforged0.969 of 5 stars$4.60-3.0%$5.00+8.7%+12.2%$95.44M$85.09M-1.06370News CoverageGap DownAZZAZZ3.2681 of 5 stars$89.07+1.8%$104.00+16.8%+32.9%$2.67B$1.58B56.023,684News CoverageUpcoming EarningsDividend IncreaseALGAlamo Group3.1876 of 5 stars$211.97-1.2%$196.33-7.4%+34.0%$2.56B$1.63B22.083,750Dividend AnnouncementAMBPArdagh Metal Packaging1.3725 of 5 stars$4.22+1.2%$3.44-18.5%+31.5%$2.52B$4.91B-105.506,300EPACEnerpac Tool Group4.5456 of 5 stars$43.11+2.1%$53.00+22.9%-0.2%$2.33B$589.51M25.512,000ATKRAtkore1.7329 of 5 stars$68.50+3.2%$79.57+16.2%-42.6%$2.31B$3.20B13.175,600OIO-I Glass3.8986 of 5 stars$14.36+2.5%$15.88+10.5%+47.4%$2.22B$6.51B-11.4021,000High Trading VolumePOWLPowell Industries4.2957 of 5 stars$180.52+2.9%$312.00+72.8%+51.0%$2.18B$1.01B12.693,187Insider TradeAINAlbany International2.5327 of 5 stars$70.01+3.0%$79.00+12.8%-13.2%$2.11B$1.23B28.235,400 Related Companies and Tools Related Companies ZBRA Competitors MKFG Competitors AZZ Competitors ALG Competitors AMBP Competitors EPAC Competitors ATKR Competitors OI Competitors POWL Competitors AIN Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:XRX) was last updated on 7/3/2025 by MarketBeat.com Staff From Our PartnersTrump’s New Order Could Boost Social Security Benefits by 400%If you collect—or plan to collect—Social Security, you need to see this. 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