Xerox (XRX) Competitors $3.99 +0.32 (+8.72%) Closing price 09/18/2025 04:00 PM EasternExtended Trading$4.00 +0.01 (+0.38%) As of 09:21 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock XRX vs. ZBRA, PLUG, HLIO, HI, CECO, AIN, DNOW, TRS, KMT, and IPXShould you be buying Xerox stock or one of its competitors? The main competitors of Xerox include Zebra Technologies (ZBRA), Plug Power (PLUG), Helios Technologies (HLIO), Hillenbrand (HI), CECO Environmental (CECO), Albany International (AIN), DNOW (DNOW), TriMas (TRS), Kennametal (KMT), and IperionX (IPX). These companies are all part of the "industrials" sector. Xerox vs. Its Competitors Zebra Technologies Plug Power Helios Technologies Hillenbrand CECO Environmental Albany International DNOW TriMas Kennametal IperionX Xerox (NYSE:XRX) and Zebra Technologies (NASDAQ:ZBRA) are both industrials companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, media sentiment, earnings, institutional ownership, dividends, analyst recommendations, valuation and risk. Does the media refer more to XRX or ZBRA? In the previous week, Zebra Technologies had 4 more articles in the media than Xerox. MarketBeat recorded 14 mentions for Zebra Technologies and 10 mentions for Xerox. Zebra Technologies' average media sentiment score of 1.37 beat Xerox's score of 0.91 indicating that Zebra Technologies is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Xerox 5 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Zebra Technologies 12 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Which has stronger earnings and valuation, XRX or ZBRA? Zebra Technologies has lower revenue, but higher earnings than Xerox. Xerox is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioXerox$6.17B0.08-$1.32B-$11.53-0.35Zebra Technologies$4.98B3.30$528M$10.5930.49 Which has more risk & volatility, XRX or ZBRA? Xerox has a beta of 1.77, suggesting that its share price is 77% more volatile than the S&P 500. Comparatively, Zebra Technologies has a beta of 1.78, suggesting that its share price is 78% more volatile than the S&P 500. Do analysts recommend XRX or ZBRA? Xerox presently has a consensus price target of $6.83, indicating a potential upside of 71.26%. Zebra Technologies has a consensus price target of $357.44, indicating a potential upside of 10.71%. Given Xerox's higher possible upside, equities analysts plainly believe Xerox is more favorable than Zebra Technologies.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Xerox 2 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50Zebra Technologies 0 Sell rating(s) 4 Hold rating(s) 5 Buy rating(s) 2 Strong Buy rating(s) 2.82 Is XRX or ZBRA more profitable? Zebra Technologies has a net margin of 10.56% compared to Xerox's net margin of -21.24%. Zebra Technologies' return on equity of 18.95% beat Xerox's return on equity.Company Net Margins Return on Equity Return on Assets Xerox-21.24% 7.57% 1.49% Zebra Technologies 10.56%18.95%8.57% Do institutionals & insiders have more ownership in XRX or ZBRA? 85.4% of Xerox shares are owned by institutional investors. Comparatively, 91.0% of Zebra Technologies shares are owned by institutional investors. 1.5% of Xerox shares are owned by company insiders. Comparatively, 0.8% of Zebra Technologies shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth. SummaryZebra Technologies beats Xerox on 14 of the 17 factors compared between the two stocks. Get Xerox News Delivered to You Automatically Sign up to receive the latest news and ratings for XRX and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding XRX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart XRX vs. The Competition Export to ExcelMetricXeroxComputer peripheral equipment IndustryIndustrials SectorNYSE ExchangeMarket Cap$502.06M$502.06M$7.78B$21.54BDividend Yield2.75%2.75%4.56%3.50%P/E Ratio-0.37N/A306.8130.17Price / Sales0.080.08220.6275.23Price / Cash2.392.3928.8624.62Price / Book0.460.464.684.58Net Income-$1.32B-$1.32B$800.31M$1.00B7 Day Performance8.42%8.42%1.33%1.52%1 Month Performance1.01%1.01%2.63%5.96%1 Year Performance-63.09%-63.09%25.93%14.24% Xerox Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)XRXXerox4.4796 of 5 stars$3.99+8.7%$6.83+71.3%-62.2%$502.06M$6.17B-0.3720,500Positive NewsOptions VolumeZBRAZebra Technologies4.5759 of 5 stars$320.91+2.6%$357.44+11.4%-8.2%$16.32B$5.19B30.309,900Positive NewsPLUGPlug Power2.4809 of 5 stars$1.57+3.3%$1.88+19.8%+0.0%$1.81B$672.84M-0.683,224News CoverageOptions VolumeGap UpHLIOHelios Technologies2.1404 of 5 stars$54.34+0.1%$51.00-6.1%+28.3%$1.80B$782M48.092,350Positive NewsHIHillenbrand4.5146 of 5 stars$24.73+0.6%$32.00+29.4%-7.7%$1.74B$3.18B-98.9110,450Positive NewsGap UpCECOCECO Environmental3.3588 of 5 stars$49.33+2.5%$50.80+3.0%+82.8%$1.74B$656.17M34.501,600Positive NewsAINAlbany International4.5978 of 5 stars$58.24+0.3%$71.40+22.6%-33.8%$1.72B$1.23B29.125,400DNOWDNOW3.7744 of 5 stars$15.36+0.5%$18.00+17.2%+21.1%$1.64B$2.37B20.202,575Positive NewsTRSTriMas4.5447 of 5 stars$39.54+1.4%$45.00+13.8%+58.6%$1.61B$973.84M43.453,900KMTKennametal3.6252 of 5 stars$20.94+0.9%$24.00+14.6%-17.5%$1.59B$1.97B17.458,124Positive NewsIPXIperionX1.0288 of 5 stars$47.46+6.5%$46.00-3.1%+143.4%$1.58BN/A0.00N/AUpcoming EarningsHigh Trading Volume Related Companies and Tools Related Companies ZBRA Competitors PLUG Competitors HLIO Competitors HI Competitors CECO Competitors AIN Competitors DNOW Competitors TRS Competitors KMT Competitors IPX Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:XRX) was last updated on 9/19/2025 by MarketBeat.com Staff From Our PartnersHe Called Nvidia at $1.10. 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