Xerox (XRX) Competitors $3.98 +0.08 (+2.05%) Closing price 04:00 PM EasternExtended Trading$3.96 -0.02 (-0.63%) As of 07:48 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock XRX vs. ZBRA, DXPE, PLUG, AIN, HLIO, HI, HTZ, UFPT, CECO, and DNOWShould you be buying Xerox stock or one of its competitors? The main competitors of Xerox include Zebra Technologies (ZBRA), DXP Enterprises (DXPE), Plug Power (PLUG), Albany International (AIN), Helios Technologies (HLIO), Hillenbrand (HI), Hertz Global (HTZ), UFP Technologies (UFPT), CECO Environmental (CECO), and DNOW (DNOW). These companies are all part of the "industrials" sector. Xerox vs. Its Competitors Zebra Technologies DXP Enterprises Plug Power Albany International Helios Technologies Hillenbrand Hertz Global UFP Technologies CECO Environmental DNOW Xerox (NYSE:XRX) and Zebra Technologies (NASDAQ:ZBRA) are both industrials companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, profitability, valuation, analyst recommendations, media sentiment, risk, institutional ownership and dividends. Do institutionals & insiders believe in XRX or ZBRA? 85.4% of Xerox shares are held by institutional investors. Comparatively, 91.0% of Zebra Technologies shares are held by institutional investors. 0.3% of Xerox shares are held by company insiders. Comparatively, 0.8% of Zebra Technologies shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth. Is XRX or ZBRA more profitable? Zebra Technologies has a net margin of 10.56% compared to Xerox's net margin of -21.24%. Zebra Technologies' return on equity of 18.95% beat Xerox's return on equity.Company Net Margins Return on Equity Return on Assets Xerox-21.24% 7.57% 1.49% Zebra Technologies 10.56%18.95%8.57% Which has more risk & volatility, XRX or ZBRA? Xerox has a beta of 1.79, indicating that its share price is 79% more volatile than the S&P 500. Comparatively, Zebra Technologies has a beta of 1.75, indicating that its share price is 75% more volatile than the S&P 500. Which has higher valuation and earnings, XRX or ZBRA? Zebra Technologies has lower revenue, but higher earnings than Xerox. Xerox is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioXerox$6.17B0.08-$1.32B-$11.53-0.35Zebra Technologies$4.98B3.24$528M$10.5929.94 Does the media favor XRX or ZBRA? In the previous week, Zebra Technologies had 17 more articles in the media than Xerox. MarketBeat recorded 25 mentions for Zebra Technologies and 8 mentions for Xerox. Zebra Technologies' average media sentiment score of 1.56 beat Xerox's score of 1.13 indicating that Zebra Technologies is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Xerox 8 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Zebra Technologies 22 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Do analysts recommend XRX or ZBRA? Xerox currently has a consensus target price of $6.83, indicating a potential upside of 71.69%. Zebra Technologies has a consensus target price of $357.44, indicating a potential upside of 12.73%. Given Xerox's higher probable upside, equities research analysts plainly believe Xerox is more favorable than Zebra Technologies.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Xerox 2 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.33Zebra Technologies 0 Sell rating(s) 4 Hold rating(s) 5 Buy rating(s) 1 Strong Buy rating(s) 2.70 SummaryZebra Technologies beats Xerox on 14 of the 17 factors compared between the two stocks. Get Xerox News Delivered to You Automatically Sign up to receive the latest news and ratings for XRX and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding XRX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart XRX vs. The Competition Export to ExcelMetricXeroxComputer peripheral equipment IndustryIndustrials SectorNYSE ExchangeMarket Cap$500.80M$500.80M$7.73B$21.36BDividend Yield2.60%2.60%4.50%3.50%P/E Ratio-0.37N/A223.9229.31Price / Sales0.080.08217.0352.63Price / Cash2.392.3928.7324.03Price / Book0.460.464.115.36Net Income-$1.32B-$1.32B$798.53M$996.52M7 Day Performance3.38%3.38%-0.18%0.44%1 Month Performance-27.64%-27.64%0.24%3.55%1 Year Performance-64.56%-64.56%27.60%12.14% Xerox Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)XRXXerox4.3993 of 5 stars$3.98+2.1%$6.83+71.7%-64.4%$500.80M$6.17B-0.3720,500Positive NewsZBRAZebra Technologies4.4803 of 5 stars$319.55-1.0%$357.44+11.9%-6.3%$16.25B$4.98B30.179,900Positive NewsDXPEDXP Enterprises2.4855 of 5 stars$123.63-1.0%$95.00-23.2%+136.6%$1.94B$1.80B23.591,843Positive NewsPLUGPlug Power3.5999 of 5 stars$1.67-0.6%$1.88+12.6%-16.0%$1.93B$672.84M-0.723,224AINAlbany International3.8919 of 5 stars$65.08-0.3%$71.40+9.7%-31.0%$1.92B$1.23B32.545,400Dividend AnnouncementHLIOHelios Technologies2.3266 of 5 stars$54.65+0.8%$45.67-16.4%+25.9%$1.81B$782M48.362,350News CoveragePositive NewsHIHillenbrand4.5717 of 5 stars$25.35-2.8%$32.00+26.3%-18.8%$1.79B$2.86B-101.3810,450Positive NewsDividend AnnouncementHTZHertz GlobalN/A$5.57-4.5%N/A+74.2%$1.73B$8.61B-0.6725,000UFPTUFP Technologies2.7392 of 5 stars$220.94-2.1%$289.00+30.8%-35.8%$1.70B$504.42M25.604,335Positive NewsCECOCECO Environmental3.6704 of 5 stars$47.53-0.9%$50.80+6.9%+67.3%$1.68B$557.93M33.241,600News CoverageDNOWDNOW3.5862 of 5 stars$15.66-1.0%$18.00+15.0%+27.0%$1.68B$2.37B20.602,575Positive News Related Companies and Tools Related Companies ZBRA Competitors DXPE Competitors PLUG Competitors AIN Competitors HLIO Competitors HI Competitors HTZ Competitors UFPT Competitors CECO Competitors DNOW Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:XRX) was last updated on 8/29/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredBONUS GUIDE - Ben Stein Prepares For the Next Financial CrisisWith inflation high, debt soaring, and global tensions rising, a financial storm may be brewing. 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