Xerox (XRX) Competitors $3.17 -0.29 (-8.38%) Closing price 10/10/2025 04:00 PM EasternExtended Trading$3.26 +0.09 (+2.97%) As of 10/10/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock XRX vs. ZBRA, LZ, HTZ, HLIO, DNOW, KMT, AIN, UFPT, NSSC, and TNCShould you be buying Xerox stock or one of its competitors? The main competitors of Xerox include Zebra Technologies (ZBRA), LegalZoom.com (LZ), Hertz Global (HTZ), Helios Technologies (HLIO), DNOW (DNOW), Kennametal (KMT), Albany International (AIN), UFP Technologies (UFPT), NAPCO Security Technologies (NSSC), and Tennant (TNC). These companies are all part of the "industrials" sector. Xerox vs. Its Competitors Zebra Technologies LegalZoom.com Hertz Global Helios Technologies DNOW Kennametal Albany International UFP Technologies NAPCO Security Technologies Tennant Xerox (NYSE:XRX) and Zebra Technologies (NASDAQ:ZBRA) are both industrials companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, institutional ownership, valuation, media sentiment, analyst recommendations, risk, profitability and earnings. Which has higher earnings and valuation, XRX or ZBRA? Zebra Technologies has lower revenue, but higher earnings than Xerox. Xerox is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioXerox$6.17B0.06-$1.32B-$11.53-0.27Zebra Technologies$5.19B2.70$528M$10.5926.05 Does the media refer more to XRX or ZBRA? In the previous week, Zebra Technologies had 27 more articles in the media than Xerox. MarketBeat recorded 28 mentions for Zebra Technologies and 1 mentions for Xerox. Zebra Technologies' average media sentiment score of 0.78 beat Xerox's score of 0.31 indicating that Zebra Technologies is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Xerox 0 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Zebra Technologies 11 Very Positive mention(s) 2 Positive mention(s) 10 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive Do institutionals & insiders believe in XRX or ZBRA? 85.4% of Xerox shares are owned by institutional investors. Comparatively, 91.0% of Zebra Technologies shares are owned by institutional investors. 1.5% of Xerox shares are owned by insiders. Comparatively, 0.8% of Zebra Technologies shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term. Which has more risk & volatility, XRX or ZBRA? Xerox has a beta of 1.81, indicating that its stock price is 81% more volatile than the S&P 500. Comparatively, Zebra Technologies has a beta of 1.75, indicating that its stock price is 75% more volatile than the S&P 500. Do analysts rate XRX or ZBRA? Xerox currently has a consensus target price of $6.83, indicating a potential upside of 115.56%. Zebra Technologies has a consensus target price of $369.56, indicating a potential upside of 33.95%. Given Xerox's higher possible upside, analysts plainly believe Xerox is more favorable than Zebra Technologies.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Xerox 2 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50Zebra Technologies 0 Sell rating(s) 4 Hold rating(s) 6 Buy rating(s) 2 Strong Buy rating(s) 2.83 Is XRX or ZBRA more profitable? Zebra Technologies has a net margin of 10.56% compared to Xerox's net margin of -21.24%. Zebra Technologies' return on equity of 18.95% beat Xerox's return on equity.Company Net Margins Return on Equity Return on Assets Xerox-21.24% 7.57% 1.49% Zebra Technologies 10.56%18.95%8.57% SummaryZebra Technologies beats Xerox on 13 of the 17 factors compared between the two stocks. Get Xerox News Delivered to You Automatically Sign up to receive the latest news and ratings for XRX and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding XRX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart XRX vs. The Competition Export to ExcelMetricXeroxComputer peripheral equipment IndustryIndustrials SectorNYSE ExchangeMarket Cap$398.88M$398.88M$7.78B$21.47BDividend Yield2.89%2.89%4.60%3.65%P/E Ratio-0.30N/A302.0928.89Price / Sales0.060.061,337.7160.29Price / Cash2.392.3928.0623.41Price / Book0.370.374.854.51Net Income-$1.32B-$1.32B$791.48M$1.01B7 Day Performance-15.47%-15.47%-1.12%-3.53%1 Month Performance-13.86%-13.86%2.62%-1.39%1 Year Performance-69.10%-69.10%26.53%10.40% Xerox Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)XRXXerox4.1493 of 5 stars$3.17-8.4%$6.83+115.6%-69.1%$398.88M$6.17B-0.3020,500ZBRAZebra Technologies4.6621 of 5 stars$301.94-1.0%$357.44+18.4%-26.4%$15.35B$5.19B28.519,900News CoverageAnalyst UpgradeLZLegalZoom.com2.8366 of 5 stars$10.08-1.6%$10.83+7.5%+44.0%$1.82B$705.92M63.001,220Analyst ForecastHTZHertz GlobalN/A$5.61-10.2%N/A+82.4%$1.74B$8.61B-0.6825,000High Trading VolumeHLIOHelios Technologies2.1905 of 5 stars$52.30-0.9%$51.00-2.5%-2.9%$1.73B$782M46.282,350Ex-DividendDNOWDNOW3.7556 of 5 stars$15.94+1.1%$18.00+12.9%+9.2%$1.71B$2.37B20.972,575Analyst ForecastKMTKennametal3.2445 of 5 stars$21.96+0.4%$24.00+9.3%-19.4%$1.67B$1.97B18.308,124Analyst ForecastAINAlbany International4.3784 of 5 stars$55.99+1.0%$69.00+23.2%-25.8%$1.65B$1.19B28.005,400News CoveragePositive NewsAnalyst ForecastUFPTUFP Technologies2.2083 of 5 stars$201.93+3.4%$289.00+43.1%-38.8%$1.56B$588.56M23.404,335News CoveragePositive NewsAnalyst ForecastNSSCNAPCO Security Technologies3.5435 of 5 stars$43.52+2.1%$38.50-11.5%+6.4%$1.55B$181.62M36.571,061News CoveragePositive NewsAnalyst ForecastTNCTennant4.8256 of 5 stars$83.78+1.2%$125.00+49.2%-16.0%$1.55B$1.25B26.104,632 Related Companies and Tools Related Companies ZBRA Competitors LZ Competitors HTZ Competitors HLIO Competitors DNOW Competitors KMT Competitors AIN Competitors UFPT Competitors NSSC Competitors TNC Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:XRX) was last updated on 10/12/2025 by MarketBeat.com Staff From Our PartnersURGENT: The Market's 3 Red Flags Are FlashingHere’s the uncomfortable truth: The smartest investors in the world are already preparing for a crash befor...StockEarnings | SponsoredTrump's Law S.1582: $21T Dollar Revolution ComingDo you have money in any of these banks? 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