Xerox (XRX) Competitors $4.17 -0.05 (-1.18%) Closing price 08/8/2025 04:00 PM EasternExtended Trading$4.18 +0.00 (+0.12%) As of 08/8/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock XRX vs. ZBRA, EPAC, OI, CENX, KMT, CSTM, AIN, DXPE, HTZ, and UFPTShould you be buying Xerox stock or one of its competitors? The main competitors of Xerox include Zebra Technologies (ZBRA), Enerpac Tool Group (EPAC), O-I Glass (OI), Century Aluminum (CENX), Kennametal (KMT), Constellium (CSTM), Albany International (AIN), DXP Enterprises (DXPE), Hertz Global (HTZ), and UFP Technologies (UFPT). These companies are all part of the "industrials" sector. Xerox vs. Its Competitors Zebra Technologies Enerpac Tool Group O-I Glass Century Aluminum Kennametal Constellium Albany International DXP Enterprises Hertz Global UFP Technologies Xerox (NYSE:XRX) and Zebra Technologies (NASDAQ:ZBRA) are both industrials companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, profitability, media sentiment, risk, institutional ownership, earnings, dividends and analyst recommendations. Which has more volatility and risk, XRX or ZBRA? Xerox has a beta of 1.79, indicating that its stock price is 79% more volatile than the S&P 500. Comparatively, Zebra Technologies has a beta of 1.75, indicating that its stock price is 75% more volatile than the S&P 500. Is XRX or ZBRA more profitable? Zebra Technologies has a net margin of 10.56% compared to Xerox's net margin of -21.24%. Zebra Technologies' return on equity of 18.95% beat Xerox's return on equity.Company Net Margins Return on Equity Return on Assets Xerox-21.24% 7.57% 1.49% Zebra Technologies 10.56%18.95%8.57% Do analysts recommend XRX or ZBRA? Xerox presently has a consensus target price of $9.00, suggesting a potential upside of 115.83%. Zebra Technologies has a consensus target price of $357.44, suggesting a potential upside of 12.52%. Given Xerox's higher possible upside, equities analysts clearly believe Xerox is more favorable than Zebra Technologies.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Xerox 2 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.33Zebra Technologies 0 Sell rating(s) 4 Hold rating(s) 5 Buy rating(s) 1 Strong Buy rating(s) 2.70 Does the media favor XRX or ZBRA? In the previous week, Zebra Technologies had 26 more articles in the media than Xerox. MarketBeat recorded 43 mentions for Zebra Technologies and 17 mentions for Xerox. Zebra Technologies' average media sentiment score of 0.86 beat Xerox's score of 0.67 indicating that Zebra Technologies is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Xerox 8 Very Positive mention(s) 2 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Zebra Technologies 15 Very Positive mention(s) 7 Positive mention(s) 12 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Which has preferable valuation & earnings, XRX or ZBRA? Zebra Technologies has lower revenue, but higher earnings than Xerox. Xerox is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioXerox$6.17B0.08-$1.32B-$11.53-0.36Zebra Technologies$4.98B3.24$528M$10.5930.00 Do institutionals and insiders hold more shares of XRX or ZBRA? 85.4% of Xerox shares are held by institutional investors. Comparatively, 91.0% of Zebra Technologies shares are held by institutional investors. 1.5% of Xerox shares are held by company insiders. Comparatively, 0.8% of Zebra Technologies shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term. SummaryZebra Technologies beats Xerox on 13 of the 17 factors compared between the two stocks. Get Xerox News Delivered to You Automatically Sign up to receive the latest news and ratings for XRX and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding XRX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart XRX vs. The Competition Export to ExcelMetricXeroxComputer peripheral equipment IndustryIndustrials SectorNYSE ExchangeMarket Cap$524.54M$524.54M$7.61B$20.70BDividend Yield2.46%2.46%4.57%3.67%P/E Ratio-0.39N/A24.9728.45Price / Sales0.080.0899.4756.07Price / Cash2.392.3927.9823.21Price / Book0.480.484.304.33Net Income-$1.32B-$1.32B$795.91M$996.14M7 Day Performance6.11%6.11%1.03%1.98%1 Month Performance-21.32%-21.32%1.37%-0.84%1 Year Performance-58.13%-58.13%33.83%14.36% Xerox Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)XRXXerox4.3479 of 5 stars$4.17-1.2%$9.00+115.8%-58.3%$524.54M$6.17B-0.3920,500Dividend AnnouncementInsider TradeOptions VolumeZBRAZebra Technologies4.4068 of 5 stars$341.36+1.8%$341.56+0.1%-1.3%$17.36B$4.98B32.309,900Earnings ReportAnalyst ForecastBuyback AnnouncementEPACEnerpac Tool Group4.1746 of 5 stars$38.32+2.2%$53.00+38.3%+0.4%$2.07B$608.10M23.512,000OIO-I Glass4.9216 of 5 stars$12.90+0.6%$17.00+31.8%+19.6%$1.99B$6.48B-7.8221,000Positive NewsInsider TradeOptions VolumeGap UpCENXCentury Aluminum2.3767 of 5 stars$20.41-0.3%$24.33+19.2%+78.0%$1.90B$2.36B17.302,971Trending NewsEarnings ReportAnalyst ForecastAnalyst RevisionKMTKennametal3.1379 of 5 stars$24.76+1.6%$25.40+2.6%-18.6%$1.89B$2.05B17.818,447Trending NewsEarnings ReportAnalyst ForecastCSTMConstellium3.0816 of 5 stars$13.21-0.1%$19.00+43.8%-13.7%$1.84B$7.34B69.5312,000AINAlbany International3.8779 of 5 stars$58.47+4.6%$71.40+22.1%-31.6%$1.77B$1.23B29.235,400DXPEDXP Enterprises2.6229 of 5 stars$112.39+2.2%$95.00-15.5%+121.7%$1.76B$1.80B23.371,843News CoverageEarnings ReportHTZHertz GlobalN/A$5.70-4.8%N/A+50.7%$1.76B$8.78B-0.5625,000News CoverageUFPTUFP Technologies2.3124 of 5 stars$226.27-0.1%$252.00+11.4%-33.7%$1.74B$504.42M27.704,335Earnings ReportAnalyst Forecast Related Companies and Tools Related Companies ZBRA Competitors EPAC Competitors OI Competitors CENX Competitors KMT Competitors CSTM Competitors AIN Competitors DXPE Competitors HTZ Competitors UFPT Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:XRX) was last updated on 8/9/2025 by MarketBeat.com Staff From Our PartnersYour blueprint for crypto wealthMark August 12th on your calendar. 27 of crypto's most successful minds are about to reveal everything…Crypto 101 Media | SponsoredTrump’s national nightmare is herePorter Stansberry and Jeff Brown say a new U.S. national emergency is already underway — and it could trigger ...Porter & Company | SponsoredHIDDEN IN THE BOOK OF GENESIS…“This land I will give to you…” — a 4,000-year-old line from Genesis may hold the key to unlocking a $150 tril...Paradigm Press | SponsoredMan Who Called Nvidia at $1.10 Says Buy This Now...In 2004, one man called Nvidia before just about anyone knew it existed. 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