Xerox (XRX) Competitors $4.10 +0.11 (+2.76%) Closing price 09/19/2025 04:00 PM EasternExtended Trading$4.09 -0.01 (-0.24%) As of 09/19/2025 07:57 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock XRX vs. ZBRA, PLUG, HLIO, HI, CECO, AIN, DNOW, TRS, KMT, and IPXShould you be buying Xerox stock or one of its competitors? The main competitors of Xerox include Zebra Technologies (ZBRA), Plug Power (PLUG), Helios Technologies (HLIO), Hillenbrand (HI), CECO Environmental (CECO), Albany International (AIN), DNOW (DNOW), TriMas (TRS), Kennametal (KMT), and IperionX (IPX). These companies are all part of the "industrials" sector. Xerox vs. Its Competitors Zebra Technologies Plug Power Helios Technologies Hillenbrand CECO Environmental Albany International DNOW TriMas Kennametal IperionX Zebra Technologies (NASDAQ:ZBRA) and Xerox (NYSE:XRX) are both industrials companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, valuation, profitability, dividends, media sentiment, risk and earnings. Does the media refer more to ZBRA or XRX? In the previous week, Zebra Technologies had 5 more articles in the media than Xerox. MarketBeat recorded 15 mentions for Zebra Technologies and 10 mentions for Xerox. Zebra Technologies' average media sentiment score of 1.39 beat Xerox's score of 0.87 indicating that Zebra Technologies is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Zebra Technologies 13 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Xerox 4 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do insiders & institutionals have more ownership in ZBRA or XRX? 91.0% of Zebra Technologies shares are held by institutional investors. Comparatively, 85.4% of Xerox shares are held by institutional investors. 0.8% of Zebra Technologies shares are held by insiders. Comparatively, 1.5% of Xerox shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth. Which has more risk and volatility, ZBRA or XRX? Zebra Technologies has a beta of 1.78, meaning that its stock price is 78% more volatile than the S&P 500. Comparatively, Xerox has a beta of 1.77, meaning that its stock price is 77% more volatile than the S&P 500. Do analysts prefer ZBRA or XRX? Zebra Technologies currently has a consensus target price of $357.44, suggesting a potential upside of 12.21%. Xerox has a consensus target price of $6.83, suggesting a potential upside of 66.67%. Given Xerox's higher probable upside, analysts clearly believe Xerox is more favorable than Zebra Technologies.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Zebra Technologies 0 Sell rating(s) 4 Hold rating(s) 5 Buy rating(s) 2 Strong Buy rating(s) 2.82Xerox 2 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 Is ZBRA or XRX more profitable? Zebra Technologies has a net margin of 10.56% compared to Xerox's net margin of -21.24%. Zebra Technologies' return on equity of 18.95% beat Xerox's return on equity.Company Net Margins Return on Equity Return on Assets Zebra Technologies10.56% 18.95% 8.57% Xerox -21.24%7.57%1.49% Which has preferable earnings & valuation, ZBRA or XRX? Zebra Technologies has higher earnings, but lower revenue than Xerox. Xerox is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioZebra Technologies$4.98B3.25$528M$10.5930.08Xerox$6.17B0.08-$1.32B-$11.53-0.36 SummaryZebra Technologies beats Xerox on 14 of the 17 factors compared between the two stocks. Get Xerox News Delivered to You Automatically Sign up to receive the latest news and ratings for XRX and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding XRX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart XRX vs. The Competition Export to ExcelMetricXeroxComputer peripheral equipment IndustryIndustrials SectorNYSE ExchangeMarket Cap$515.90M$515.90M$7.91B$21.60BDividend Yield2.75%2.75%4.57%3.52%P/E Ratio-0.38N/A305.7929.95Price / Sales0.080.08217.3960.83Price / Cash2.392.3929.1124.97Price / Book0.470.474.764.59Net Income-$1.32B-$1.32B$800.31M$1.00B7 Day Performance11.41%11.41%1.24%0.81%1 Month Performance7.33%7.33%3.02%5.42%1 Year Performance-60.73%-60.73%26.60%14.47% Xerox Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)XRXXerox4.4429 of 5 stars$4.10+2.8%$6.83+66.7%-62.1%$515.90M$6.17B-0.3820,500News CoverageOptions VolumeHigh Trading VolumeZBRAZebra Technologies4.5917 of 5 stars$320.91+2.6%$357.44+11.4%-12.4%$16.32B$5.19B30.309,900Positive NewsPLUGPlug Power2.5509 of 5 stars$1.57+3.3%$1.88+19.8%+5.8%$1.81B$672.84M-0.683,224News CoverageOptions VolumeGap DownHLIOHelios Technologies2.0413 of 5 stars$54.34+0.1%$51.00-6.1%+18.5%$1.80B$782M48.092,350Positive NewsHIHillenbrand4.3634 of 5 stars$24.73+0.6%$32.00+29.4%-13.2%$1.74B$3.18B-98.9110,450CECOCECO Environmental3.3821 of 5 stars$49.33+2.5%$50.80+3.0%+68.6%$1.74B$656.17M34.501,600Positive NewsAINAlbany International4.6816 of 5 stars$58.24+0.3%$71.40+22.6%-36.4%$1.72B$1.23B29.125,400Positive NewsDNOWDNOW3.8885 of 5 stars$15.36+0.5%$18.00+17.2%+15.2%$1.64B$2.37B20.202,575Positive NewsTRSTriMas4.526 of 5 stars$39.54+1.4%$45.00+13.8%+55.3%$1.61B$973.84M43.453,900KMTKennametal3.5716 of 5 stars$20.94+0.9%$24.00+14.6%-20.1%$1.59B$1.97B17.458,124IPXIperionX1.1649 of 5 stars$47.46+6.5%$46.00-3.1%+117.3%$1.58BN/A0.00N/AUpcoming EarningsAnalyst UpgradeHigh Trading Volume Related Companies and Tools Related Companies ZBRA Competitors PLUG Competitors HLIO Competitors HI Competitors CECO Competitors AIN Competitors DNOW Competitors TRS Competitors KMT Competitors IPX Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:XRX) was last updated on 9/20/2025 by MarketBeat.com Staff From Our PartnersCrypto Gets Official Government Backing—Here's the WinnerTrump Just Signed the GENIUS Act—One Coin is About to Explode We're at the BEGINNING of smart money really ...Crypto 101 Media | SponsoredCollege grad makes $64,000 a monthA Wall Street legend just helped train our own proprietary AI system in the stock market (a project that took ...Stansberry Research | SponsoredFront-Run Buffett's Shocking Gold MoveA Historic Gold Announcement Is About to Rock Wall Street? 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