Xerox (XRX) Competitors $5.07 -0.27 (-5.06%) Closing price 05/21/2025 04:00 PM EasternExtended Trading$5.10 +0.03 (+0.67%) As of 05/21/2025 07:57 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsSustainabilityTrendsBuy This Stock XRX vs. ZBRA, CRSR, SSYS, EVLV, MITK, IMMR, RDCM, MKFG, INVE, and ALOTShould you be buying Xerox stock or one of its competitors? The main competitors of Xerox include Zebra Technologies (ZBRA), Corsair Gaming (CRSR), Stratasys (SSYS), Evolv Technologies (EVLV), Mitek Systems (MITK), Immersion (IMMR), RADCOM (RDCM), Markforged (MKFG), Identiv (INVE), and AstroNova (ALOT). Xerox vs. Zebra Technologies Corsair Gaming Stratasys Evolv Technologies Mitek Systems Immersion RADCOM Markforged Identiv AstroNova Xerox (NYSE:XRX) and Zebra Technologies (NASDAQ:ZBRA) are both industrials companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, risk, earnings, analyst recommendations, valuation, dividends, community ranking, media sentiment and institutional ownership. Does the media refer more to XRX or ZBRA? In the previous week, Zebra Technologies had 7 more articles in the media than Xerox. MarketBeat recorded 16 mentions for Zebra Technologies and 9 mentions for Xerox. Zebra Technologies' average media sentiment score of 1.60 beat Xerox's score of 1.11 indicating that Zebra Technologies is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Xerox 9 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Zebra Technologies 15 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Which has stronger earnings and valuation, XRX or ZBRA? Zebra Technologies has lower revenue, but higher earnings than Xerox. Xerox is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioXerox$6.18B0.10-$1.32B-$10.55-0.48Zebra Technologies$5.11B2.86$528M$10.5727.24 Which has more risk & volatility, XRX or ZBRA? Xerox has a beta of 1.75, indicating that its share price is 75% more volatile than the S&P 500. Comparatively, Zebra Technologies has a beta of 1.74, indicating that its share price is 74% more volatile than the S&P 500. Do insiders and institutionals have more ownership in XRX or ZBRA? 85.4% of Xerox shares are owned by institutional investors. Comparatively, 91.0% of Zebra Technologies shares are owned by institutional investors. 0.3% of Xerox shares are owned by company insiders. Comparatively, 0.8% of Zebra Technologies shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term. Does the MarketBeat Community believe in XRX or ZBRA? Zebra Technologies received 46 more outperform votes than Xerox when rated by MarketBeat users. Likewise, 63.34% of users gave Zebra Technologies an outperform vote while only 53.78% of users gave Xerox an outperform vote. CompanyUnderperformOutperformXeroxOutperform Votes46253.78% Underperform Votes39746.22% Zebra TechnologiesOutperform Votes50863.34% Underperform Votes29436.66% Is XRX or ZBRA more profitable? Zebra Technologies has a net margin of 10.60% compared to Xerox's net margin of -21.24%. Zebra Technologies' return on equity of 18.34% beat Xerox's return on equity.Company Net Margins Return on Equity Return on Assets Xerox-21.24% 7.57% 1.49% Zebra Technologies 10.60%18.34%8.12% Do analysts rate XRX or ZBRA? Xerox presently has a consensus price target of $9.50, indicating a potential upside of 87.38%. Zebra Technologies has a consensus price target of $321.73, indicating a potential upside of 11.74%. Given Xerox's higher possible upside, analysts clearly believe Xerox is more favorable than Zebra Technologies.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Xerox 3 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.25Zebra Technologies 0 Sell rating(s) 5 Hold rating(s) 6 Buy rating(s) 1 Strong Buy rating(s) 2.67 SummaryZebra Technologies beats Xerox on 16 of the 19 factors compared between the two stocks. Get Xerox News Delivered to You Automatically Sign up to receive the latest news and ratings for XRX and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart XRX vs. The Competition Export to ExcelMetricXeroxComputer peripheral equipment IndustryIndustrials SectorNYSE ExchangeMarket Cap$637.76M$14.14B$7.64B$19.41BDividend Yield9.03%4.26%4.58%3.83%P/E Ratio-0.4727.1723.1434.23Price / Sales0.103.5890.4634.85Price / Cash2.3928.3226.9417.51Price / Book0.586.033.984.69Net Income-$1.32B$188.53M$807.24M$1.02B7 Day Performance-6.80%2.08%0.71%-1.74%1 Month Performance23.96%16.10%11.03%7.46%1 Year Performance-63.60%2.02%19.30%3.96% Xerox Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)XRXXerox3.2116 of 5 stars$5.07-5.1%$9.50+87.4%-63.8%$637.76M$6.18B-0.4720,500Positive NewsZBRAZebra Technologies4.2813 of 5 stars$300.11+12.5%$321.73+7.2%-10.5%$15.42B$5.11B29.4810,500Positive NewsGap UpHigh Trading VolumeCRSRCorsair Gaming3.2654 of 5 stars$8.33+10.3%$10.00+20.0%-28.0%$881.47M$1.32B-8.772,480Gap UpSSYSStratasys2.319 of 5 stars$11.04+0.4%$12.20+10.5%+14.4%$791.75M$572.46M-8.362,060Gap UpEVLVEvolv Technologies0.5207 of 5 stars$4.40-0.9%$5.08+15.5%+102.4%$719.27M$103.87M-31.43170Trending NewsEarnings ReportAnalyst ForecastGap UpMITKMitek Systems3.1839 of 5 stars$9.77+0.3%$12.88+31.8%-26.0%$442.03M$172.42M108.56450Positive NewsGap UpIMMRImmersion3.625 of 5 stars$7.55+3.7%$12.25+62.3%-23.5%$244.59M$163.13M2.7020Positive NewsRDCMRADCOM4.0509 of 5 stars$12.39-1.7%$16.00+29.1%+42.2%$194.05M$61.01M28.16280MKFGMarkforged0.5288 of 5 stars$4.60-3.0%$5.00+8.7%+1.3%$95.44M$85.09M-1.06370Gap DownINVEIdentiv3.4088 of 5 stars$3.21+1.4%$6.50+102.8%-21.9%$75.56M$26.63M1.05330ALOTAstroNova3.0668 of 5 stars$9.27+5.6%N/A-47.4%$70.22M$151.28M18.54340News CoverageAnalyst ForecastGap Up Related Companies and Tools Related Companies ZBRA Competitors CRSR Competitors SSYS Competitors EVLV Competitors MITK Competitors IMMR Competitors RDCM Competitors MKFG Competitors INVE Competitors ALOT Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:XRX) was last updated on 5/22/2025 by MarketBeat.com Staff From Our PartnersJuly 2025 Rule Change to Impact Retirement InvestorsThere's a massive change from a new rule going into effect this July. 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