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Yum! Brands (YUM) Stock Forecast & Price Target

Yum! Brands logo
$161.28 +1.94 (+1.22%)
Closing price 11/13/2026 03:59 PM Eastern
Extended Trading
$161.33 +0.05 (+0.03%)
As of 11/13/2026 07:50 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

Yum! Brands - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
1
Hold
12
Buy
14

Based on 27 Wall Street analysts who have issued ratings for Yum! Brands in the last 12 months, the stock has a consensus rating of "Hold." Out of the 27 analysts, 1 has given a sell rating, 12 have given a hold rating, and 14 have given a buy rating for YUM.

Consensus Price Target

$176.62
9.51% Upside
According to the 27 analysts' twelve-month price targets for Yum! Brands, the average price target is $176.62. The highest price target for YUM is $193.00, while the lowest price target for YUM is $150.00. The average price target represents a forecasted upside of 9.51% from the current price of $161.28.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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YUM Analyst Ratings Over Time

TypeCurrent Forecast
11/14/25 to 11/14/26
1 Month Ago
10/15/25 to 10/15/26
3 Months Ago
8/16/25 to 8/16/26
1 Year Ago
11/14/24 to 11/14/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
14 Buy rating(s)
14 Buy rating(s)
11 Buy rating(s)
12 Buy rating(s)
Hold
12 Hold rating(s)
12 Hold rating(s)
11 Hold rating(s)
11 Hold rating(s)
Sell
1 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$176.62$172.61$174.25$165.41
Forecasted Upside9.51% Upside14.42% Upside17.57% Upside10.93% Upside
Consensus RatingHoldModerate BuyModerate BuyModerate Buy

YUM Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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YUM Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Yum! Brands Stock vs. The Competition

TypeYum! BrandsConsumer Discretionary CompaniesBroader Market
Consensus Rating Score
2.48
2.18
2.52
Consensus RatingHoldHoldModerate Buy
Predicted Upside9.51% Upside39.94% Upside14.67% Upside
News Sentiment Rating
Neutral News

See Recent YUM News
Positive News
Positive News
Report Date
0 Results
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
11/12/2026
Loop Capital logo
Loop Capital
2 of 5 stars
 Set Target$180.00+12.96%
11/12/2026
TD Cowen logo
TD Cowen
3 of 5 stars
Andrew M.  Charles
Andrew M. Charles
1 of 5 stars
Reiterated RatingBuy
11/5/2026
Guggenheim logo
Guggenheim
5 of 5 stars
Gregory Francfort
Gregory Francfort
1 of 5 stars
Boost TargetBuy$155.00 ➝ $180.00+8.67%
11/4/2026Boost TargetSector Perform$170.00 ➝ $180.00+9.84%
11/4/2026 Reiterated RatingSector Weight
11/4/2026Boost TargetNeutral$163.00 ➝ $171.00+2.81%
11/4/2026Reiterated RatingNeutral
11/2/2026 DowngradeHold ➝ Strong Sell
10/26/2026 Reiterated RatingBuy (B-)
10/21/2026Reiterated RatingHold$174.00 ➝ $167.00+11.34%
10/2/2026Lower TargetOutperform$165.00 ➝ $158.00+5.85%
9/30/2026 Lower TargetBuy$184.00 ➝ $175.00+17.23%
9/29/2026Lower TargetOverweight$160.00 ➝ $150.00+9.05%
9/24/2026DowngradeBuy ➝ Hold
9/10/2026UpgradeEqual Weight ➝ Overweight$165.00 ➝ $175.00+20.66%
7/31/2026 Lower TargetBuy$182.00 ➝ $180.00+20.58%
7/31/2026Boost TargetMarket Perform$168.00 ➝ $175.00+17.23%
7/20/2026 Boost TargetNeutral$191.00 ➝ $193.00+29.29%
6/18/2026 Reiterated RatingBuy
6/16/2026 Reiterated RatingOutperform
6/3/2026UpgradeEqual Weight ➝ Overweight$180.00 ➝ $185.00+26.22%
4/30/2026 Boost TargetBuy$180.00 ➝ $190.00+27.27%
4/30/2026 Boost Target$160.00 ➝ $170.00+13.88%
2/5/2026Set TargetOverweight$179.00 ➝ $185.00+16.19%
2/4/2026 Boost TargetHold$160.00 ➝ $165.00+10.52%
1/6/2026DowngradeOutperform ➝ Market Perform
12/5/2025Reiterated RatingNeutral
11/5/2025 Boost TargetHold$142.00 ➝ $147.00-1.50%
7/14/2025 Initiated CoverageBuy$200.00+33.50%
4/30/2025Reiterated RatingHold$158.00 ➝ $158.00+7.05%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 10:58 AM ET.


Should I Buy Yum! Brands Stock? YUM Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, November 13, 2026. Please send any questions or comments about these Yum! Brands pros and cons to contact@marketbeat.com.

Yum! Brands
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Yum! Brands, Inc.:

  • Yum! Brands, Inc. recently reported third-quarter earnings that exceeded analyst expectations, posting earnings per share of $1.56 against a consensus estimate of $1.51, which demonstrates the company's ability to deliver strong profitability even while managing operational challenges in specific brand segments.
  • The stock is currently trading at $161.28, which is below the average analyst price target of $171.78, suggesting that the market may be undervaluing the company's recovery trajectory and potential for price appreciation as it stabilizes its business operations.
  • Yum! Brands, Inc. maintains a consistent dividend policy, having recently declared a quarterly dividend of $0.75 per share, which provides a reliable income stream for investors and reflects a dividend yield of approximately 1.88% based on the current stock price.
  • Institutional investors are showing renewed confidence in the company, with International Assets Investment Management LLC significantly increasing its position in Yum! Brands, Inc. by 2,946.3% during the third quarter, indicating that large capital allocators are identifying value in the stock's current valuation.
  • The company is leveraging artificial intelligence to enhance the customer experience at its KFC and Taco Bell locations, which is expected to improve operational efficiency and order accuracy, potentially leading to higher customer satisfaction and increased sales volume in the long term.

Yum! Brands
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Yum! Brands, Inc. for these reasons:

  • Yum! Brands, Inc. is facing significant operational headwinds in its Taco Bell division due to food safety issues, which has negatively impacted brand perception and sales, creating uncertainty about the speed and cost of the recovery process for this major revenue driver.
  • Short interest in the stock has been rising, with shares shorted increasing to 12,555,456 as of the most recent record date, suggesting that a growing number of traders are betting against the stock's performance and expecting further price declines in the near term.
  • Insider selling activity has been consistent, with multiple executives, including CEOs Christopher Turner and Scott Mezvinsky, selling shares of Yum! Brands, Inc. stock throughout 2026, which can be interpreted as a lack of confidence in the company's short-term growth prospects by those closest to the business.
  • The company's return on equity was negative at 25.54% in the most recent quarter, indicating that the firm is not efficiently generating profits from its shareholders' equity, which may raise concerns about the effectiveness of its capital allocation and management strategies.
  • Yum! Brands, Inc. is dealing with franchisee instability, as evidenced by the bankruptcy filing of a KFC and Taco Bell franchisee in Puerto Rico, which could signal broader challenges in the franchise network and potential disruptions to the company's global expansion and revenue streams.

YUM Forecast - Frequently Asked Questions

According to the research reports of 27 Wall Street equities research analysts, the average twelve-month stock price forecast for Yum! Brands is $176.62, with a high forecast of $193.00 and a low forecast of $150.00.

27 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Yum! Brands in the last year. There is currently 1 sell rating, 12 hold ratings and 14 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" YUM shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in YUM, but not buy additional shares or sell existing shares.

According to analysts, Yum! Brands's stock has a predicted upside of 9.51% based on their 12-month stock forecasts.

Over the previous 90 days, Yum! Brands's stock had 3 upgrades and 3 downgrades by analysts.

Analysts like Yum! Brands more than other "consumer discretionary" companies. The consensus rating score for Yum! Brands is 2.48 while the average consensus rating score for "consumer discretionary" companies is 2.18. Learn more on how YUM compares to other companies.


MarketBeat monitors more than a dozen sources for Yum! Brands analyst ratings, with the most recent rating issued on 11/12/2026.
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