22nd Century Group (XXII) Competitors $6.76 -0.21 (-2.95%) Closing price 03:57 PM EasternExtended Trading$6.76 +0.01 (+0.15%) As of 04:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock XXII vs. IIPR, GRWG, KAVL, PM, BTI, MO, UVV, TPB, ISPR, and EASTShould you be buying 22nd Century Group stock or one of its competitors? The main competitors of 22nd Century Group include Innovative Industrial Properties (IIPR), GrowGeneration (GRWG), Kaival Brands Innovations Group (KAVL), Philip Morris International (PM), British American Tobacco (BTI), Altria Group (MO), Universal (UVV), Turning Point Brands (TPB), Ispire Technology (ISPR), and Eastside Distilling (EAST). 22nd Century Group vs. Its Competitors Innovative Industrial Properties GrowGeneration Kaival Brands Innovations Group Philip Morris International British American Tobacco Altria Group Universal Turning Point Brands Ispire Technology Eastside Distilling Innovative Industrial Properties (NYSE:IIPR) and 22nd Century Group (NASDAQ:XXII) are both small-cap cannabis companies, but which is the better business? We will compare the two companies based on the strength of their dividends, media sentiment, institutional ownership, profitability, earnings, analyst recommendations, valuation and risk. Does the media refer more to IIPR or XXII? In the previous week, Innovative Industrial Properties had 11 more articles in the media than 22nd Century Group. MarketBeat recorded 14 mentions for Innovative Industrial Properties and 3 mentions for 22nd Century Group. Innovative Industrial Properties' average media sentiment score of 0.34 beat 22nd Century Group's score of 0.08 indicating that Innovative Industrial Properties is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Innovative Industrial Properties 2 Very Positive mention(s) 4 Positive mention(s) 6 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral 22nd Century Group 0 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Do analysts recommend IIPR or XXII? Innovative Industrial Properties currently has a consensus target price of $78.67, suggesting a potential upside of 38.53%. Given Innovative Industrial Properties' stronger consensus rating and higher possible upside, research analysts clearly believe Innovative Industrial Properties is more favorable than 22nd Century Group.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Innovative Industrial Properties 2 Sell rating(s) 5 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.1122nd Century Group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Which has higher valuation and earnings, IIPR or XXII? Innovative Industrial Properties has higher revenue and earnings than 22nd Century Group. 22nd Century Group is trading at a lower price-to-earnings ratio than Innovative Industrial Properties, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioInnovative Industrial Properties$308.52M5.16$161.66M$5.2010.9222nd Century Group$24.38M0.14-$15.16M-$2.99 thousand0.00 Is IIPR or XXII more profitable? Innovative Industrial Properties has a net margin of 50.30% compared to 22nd Century Group's net margin of -57.62%. Innovative Industrial Properties' return on equity of 8.01% beat 22nd Century Group's return on equity.Company Net Margins Return on Equity Return on Assets Innovative Industrial Properties50.30% 8.01% 6.45% 22nd Century Group -57.62%-524.68%-57.04% Which has more risk and volatility, IIPR or XXII? Innovative Industrial Properties has a beta of 1.69, indicating that its stock price is 69% more volatile than the S&P 500. Comparatively, 22nd Century Group has a beta of 1.78, indicating that its stock price is 78% more volatile than the S&P 500. Do insiders and institutionals have more ownership in IIPR or XXII? 70.6% of Innovative Industrial Properties shares are owned by institutional investors. Comparatively, 18.1% of 22nd Century Group shares are owned by institutional investors. 2.0% of Innovative Industrial Properties shares are owned by insiders. Comparatively, 0.0% of 22nd Century Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth. SummaryInnovative Industrial Properties beats 22nd Century Group on 16 of the 17 factors compared between the two stocks. Get 22nd Century Group News Delivered to You Automatically Sign up to receive the latest news and ratings for XXII and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding XXII and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart XXII vs. The Competition Export to ExcelMetric22nd Century GroupTOBACCO IndustryStaples SectorNASDAQ ExchangeMarket Cap$3.52M$54.94B$16.29B$8.95BDividend YieldN/A4.52%3.09%4.08%P/E Ratio0.009.3919.9720.03Price / Sales0.1438.4360.61118.60Price / CashN/A13.5314.8557.47Price / Book0.132.926.195.67Net Income-$15.16M$1.42B$680.27M$248.47M7 Day Performance-18.81%1.25%2.45%2.90%1 Month Performance-60.84%-2.61%0.70%5.75%1 Year Performance-99.70%13.38%7.57%21.36% 22nd Century Group Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)XXII22nd Century Group1.19 of 5 stars$6.76-2.9%N/A-99.7%$3.52M$24.38M0.0080News CoverageHigh Trading VolumeIIPRInnovative Industrial Properties4.0539 of 5 stars$58.19+0.3%$78.67+35.2%-46.9%$1.63B$308.52M11.1920News CoverageEx-DividendAnalyst DowngradeGRWGGrowGeneration2.3038 of 5 stars$1.05-5.4%$2.38+126.2%-54.1%$66.04M$188.87M-1.25690Positive NewsKAVLKaival Brands Innovations GroupN/A$0.53-1.9%N/A-64.5%$0.00$1.70M0.0010PMPhilip Morris International4.0456 of 5 stars$185.18+1.0%$176.80-4.5%+73.2%$285.29B$89.44B38.1883,100Positive NewsBTIBritish American Tobacco2.3469 of 5 stars$48.80-0.4%$33.00-32.4%+52.4%$101.18B$33.06B10.0248,000Positive NewsMOAltria Group4.1183 of 5 stars$60.52+1.3%$56.00-7.5%+28.3%$100.65B$24.02B10.146,200Trending NewsAnalyst UpgradeUVVUniversal3.1627 of 5 stars$59.54+2.1%N/A+21.5%$1.44B$2.95B15.7528,500Positive NewsTPBTurning Point Brands2.9971 of 5 stars$74.98+1.5%$76.67+2.2%+118.8%$1.32B$360.66M32.89430ISPRIspire Technology2.2274 of 5 stars$2.46-0.4%$7.50+204.9%-63.3%$141.15M$151.91M-5.0269EASTEastside DistillingN/AN/AN/AN/A$3.56M$10.80M0.0070News CoverageGap Up Related Companies and Tools Related Companies IIPR Alternatives GRWG Alternatives KAVL Alternatives PM Alternatives BTI Alternatives MO Alternatives UVV Alternatives TPB Alternatives ISPR Alternatives EAST Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:XXII) was last updated on 7/3/2025 by MarketBeat.com Staff From Our PartnersThis Signal Only Flashes Once Every 4 Years – And It Just TriggeredThis same signal has appeared twice before in the past 8 years — both times, it kicked off major moves in cryp...Crypto Swap Profits | SponsoredHere's the last trade you should make before heading out for the weekend tomorrow.Make this one trade at 2:59 PM on Friday afternoon, and you'll thank me on Monday morning.Timothy Sykes | SponsoredMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredTrump’s New Order Could Boost Social Security Benefits by 400%If you collect—or plan to collect—Social Security, you need to see this. 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