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Sun Life Financial (SLF) Competitors

Sun Life Financial logo
C$81.03 +0.52 (+0.65%)
As of 04:00 PM Eastern

SLF vs. MFC, GWO, L, PRU, CIA, ALS, STC, CNC, ROOT, and PIH

Should you be buying Sun Life Financial stock or one of its competitors? The main competitors of Sun Life Financial include Manulife Financial (MFC), Great-West Lifeco (GWO), Loblaw Companies (L), Perseus Mining (PRU), Champion Iron (CIA), Altius Minerals (ALS), Sangoma Technologies (STC), Canada Nickel (CNC), Roots (ROOT), and 8002 (PIH.TO) (PIH). These companies are all part of the "insurance" industry.

Sun Life Financial vs. Its Competitors

Manulife Financial (TSE:MFC) and Sun Life Financial (TSE:SLF) are both large-cap financial services companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, risk, analyst recommendations, media sentiment, earnings, valuation, profitability and institutional ownership.

Manulife Financial has a beta of 1.06, meaning that its share price is 6% more volatile than the S&P 500. Comparatively, Sun Life Financial has a beta of 0.94, meaning that its share price is 6% less volatile than the S&P 500.

Manulife Financial has a net margin of 12.52% compared to Sun Life Financial's net margin of 7.58%. Sun Life Financial's return on equity of 15.69% beat Manulife Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Manulife Financial12.52% 11.75% 0.55%
Sun Life Financial 7.58%15.69%0.81%

Manulife Financial pays an annual dividend of C$1.60 per share and has a dividend yield of 3.8%. Sun Life Financial pays an annual dividend of C$3.24 per share and has a dividend yield of 4.0%. Manulife Financial pays out 49.8% of its earnings in the form of a dividend. Sun Life Financial pays out 48.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Sun Life Financial is clearly the better dividend stock, given its higher yield and lower payout ratio.

Manulife Financial presently has a consensus price target of C$47.75, suggesting a potential upside of 14.70%. Sun Life Financial has a consensus price target of C$86.67, suggesting a potential upside of 6.96%. Given Manulife Financial's stronger consensus rating and higher probable upside, research analysts clearly believe Manulife Financial is more favorable than Sun Life Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Manulife Financial
0 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.71
Sun Life Financial
1 Sell rating(s)
4 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.33

60.2% of Manulife Financial shares are owned by institutional investors. Comparatively, 56.5% of Sun Life Financial shares are owned by institutional investors. 0.0% of Manulife Financial shares are owned by insiders. Comparatively, 0.0% of Sun Life Financial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

In the previous week, Sun Life Financial had 2 more articles in the media than Manulife Financial. MarketBeat recorded 3 mentions for Sun Life Financial and 1 mentions for Manulife Financial. Manulife Financial's average media sentiment score of 0.40 beat Sun Life Financial's score of 0.34 indicating that Manulife Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Manulife Financial
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Sun Life Financial
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Manulife Financial has higher earnings, but lower revenue than Sun Life Financial. Sun Life Financial is trading at a lower price-to-earnings ratio than Manulife Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Manulife FinancialC$45.06B1.62C$5.64BC$3.2112.95
Sun Life FinancialC$49.53B0.93C$3.76BC$6.6312.22

Summary

Manulife Financial beats Sun Life Financial on 10 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SLF vs. The Competition

MetricSun Life FinancialInsurance IndustryFinancial SectorTSE Exchange
Market CapC$46.28BC$195.03BC$6.46BC$6.38B
Dividend Yield4.20%4.98%4.17%6.72%
P/E Ratio12.2218.8514.3569.31
Price / Sales0.9315.201,741.251,618.68
Price / Cash0.441.8449.0783.29
Price / Book1.811.993.475.29
Net IncomeC$3.76BC$1.57BC$1.23BC$301.20M
7 Day Performance0.14%1.16%0.97%4.29%
1 Month Performance-5.34%5.07%2.19%4.05%
1 Year Performance10.08%48.43%23.91%44.62%

Sun Life Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SLF
Sun Life Financial
2.5551 of 5 stars
C$81.03
+0.6%
C$86.67
+7.0%
+9.4%C$46.28BC$49.53B12.2229,200Dividend Announcement
MFC
Manulife Financial
3.0472 of 5 stars
C$41.67
-1.9%
C$47.75
+14.6%
+13.6%C$73.09BC$45.06B12.9740,000Dividend Announcement
GWO
Great-West Lifeco
1.539 of 5 stars
C$54.95
-0.5%
C$56.67
+3.1%
+26.1%C$51.16BC$25.31B12.5733,500Dividend Announcement
High Trading Volume
L
Loblaw Companies
4.1338 of 5 stars
C$56.76
-0.2%
C$199.25
+251.0%
-67.2%C$17.16BC$60.23B7.7012,000
PRU
Perseus Mining
0.5365 of 5 stars
C$3.32
+0.6%
C$2.70
-18.7%
+43.1%C$5.08BC$1.73B10.3539,900News Coverage
Analyst Revision
CIA
Champion Iron
3.1223 of 5 stars
C$4.01
+3.6%
C$6.00
+49.6%
-27.0%C$2.07BC$1.51B16.04220News Coverage
Negative News
Analyst Revision
ALS
Altius Minerals
1.1917 of 5 stars
C$29.11
-0.6%
C$31.83
+9.4%
+24.4%C$1.35BC$43.80M98.5319Analyst Revision
STC
Sangoma Technologies
N/AC$7.69
-2.4%
C$11.50
+49.5%
+92.7%C$184.51MC$174.58M-26.911,342
CNC
Canada Nickel
N/AC$0.79
-2.5%
N/A-21.8%C$142.88MN/A-16.0974,300
ROOT
Roots
1.2969 of 5 stars
C$3.20
-0.6%
C$3.75
+17.2%
+50.2%C$129.43MC$261.62M44.72760Gap Down
PIH
8002 (PIH.TO)
N/AN/AN/AN/AC$127.03MN/A0.009

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This page (TSE:SLF) was last updated on 8/26/2025 by MarketBeat.com Staff
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