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Sun Life Financial (SLF) Competitors

Sun Life Financial logo
C$82.53 +0.38 (+0.46%)
As of 11:52 AM Eastern

SLF vs. MFC, L, GWO, PRU, CIA, ALS, STC, CNC, PIH, and ROOT

Should you be buying Sun Life Financial stock or one of its competitors? The main competitors of Sun Life Financial include Manulife Financial (MFC), Loblaw Companies (L), Great-West Lifeco (GWO), Perseus Mining (PRU), Champion Iron (CIA), Altius Minerals (ALS), Sangoma Technologies (STC), Canada Nickel (CNC), 8002 (PIH.TO) (PIH), and Roots (ROOT). These companies are all part of the "insurance" industry.

Sun Life Financial vs.

Manulife Financial (TSE:MFC) and Sun Life Financial (TSE:SLF) are both large-cap financial services companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, profitability, analyst recommendations, dividends, media sentiment, risk, valuation, institutional ownership and community ranking.

Manulife Financial has a net margin of 12.52% compared to Sun Life Financial's net margin of 7.58%. Sun Life Financial's return on equity of 15.69% beat Manulife Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Manulife Financial12.52% 11.75% 0.55%
Sun Life Financial 7.58%15.69%0.81%

Sun Life Financial received 83 more outperform votes than Manulife Financial when rated by MarketBeat users. However, 65.71% of users gave Manulife Financial an outperform vote while only 61.93% of users gave Sun Life Financial an outperform vote.

CompanyUnderperformOutperform
Manulife FinancialOutperform Votes
571
65.71%
Underperform Votes
298
34.29%
Sun Life FinancialOutperform Votes
654
61.93%
Underperform Votes
402
38.07%

Manulife Financial has higher earnings, but lower revenue than Sun Life Financial. Sun Life Financial is trading at a lower price-to-earnings ratio than Manulife Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Manulife FinancialC$45.06B1.66C$5.64BC$3.2113.26
Sun Life FinancialC$49.53B0.95C$3.76BC$6.6312.45

Manulife Financial has a beta of 1.06, suggesting that its share price is 6% more volatile than the S&P 500. Comparatively, Sun Life Financial has a beta of 0.94, suggesting that its share price is 6% less volatile than the S&P 500.

Manulife Financial pays an annual dividend of C$1.60 per share and has a dividend yield of 3.8%. Sun Life Financial pays an annual dividend of C$3.24 per share and has a dividend yield of 3.9%. Manulife Financial pays out 49.8% of its earnings in the form of a dividend. Sun Life Financial pays out 48.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Sun Life Financial is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, Manulife Financial had 2 more articles in the media than Sun Life Financial. MarketBeat recorded 4 mentions for Manulife Financial and 2 mentions for Sun Life Financial. Sun Life Financial's average media sentiment score of 1.08 beat Manulife Financial's score of 0.93 indicating that Sun Life Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Manulife Financial
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Sun Life Financial
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Manulife Financial currently has a consensus target price of C$46.10, suggesting a potential upside of 8.19%. Sun Life Financial has a consensus target price of C$86.60, suggesting a potential upside of 4.91%. Given Manulife Financial's higher probable upside, equities research analysts clearly believe Manulife Financial is more favorable than Sun Life Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Manulife Financial
0 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.88
Sun Life Financial
0 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.90

60.2% of Manulife Financial shares are held by institutional investors. Comparatively, 56.5% of Sun Life Financial shares are held by institutional investors. 0.0% of Manulife Financial shares are held by company insiders. Comparatively, 0.0% of Sun Life Financial shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Sun Life Financial beats Manulife Financial on 10 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SLF vs. The Competition

MetricSun Life FinancialInsurance IndustryFinancial SectorTSE Exchange
Market CapC$47.15BC$20.27BC$3.85BC$5.68B
Dividend Yield4.20%5.17%4.21%6.84%
P/E Ratio12.4514.6413.0528.74
Price / Sales0.9513.031,692.32588.68
Price / Cash0.441.8450.4983.20
Price / Book1.841.633.423.72
Net IncomeC$3.76BC$1.57BC$1.25BC$301.04M
7 Day Performance2.12%2.93%1.44%0.42%
1 Month Performance-0.71%4.60%13.35%-0.06%
1 Year Performance16.53%32.46%13.16%14.14%

Sun Life Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SLF
Sun Life Financial
1.4087 of 5 stars
C$82.53
+0.5%
C$86.60
+4.9%
+16.9%C$47.14BC$49.53B12.4529,200Analyst Revision
Positive News
MFC
Manulife Financial
1.9681 of 5 stars
C$42.14
+0.5%
C$46.10
+9.4%
+31.6%C$73.91BC$45.06B13.1140,000Analyst Revision
L
Loblaw Companies
0.8292 of 5 stars
C$217.76
+0.6%
C$207.38
-4.8%
+48.3%C$65.84BC$60.23B29.5612,000News Coverage
GWO
Great-West Lifeco
2.1967 of 5 stars
C$52.90
+0.1%
C$54.89
+3.8%
+31.7%C$49.25BC$25.31B12.1033,500News Coverage
PRU
Perseus Mining
0.3951 of 5 stars
C$2.95
+1.0%
C$2.70
-8.5%
+46.8%C$4.51BC$1.73B9.2039,900Analyst Revision
News Coverage
CIA
Champion Iron
3.2566 of 5 stars
C$3.91
-0.8%
C$7.06
+80.6%
-35.9%C$2.02BC$1.51B15.64220
ALS
Altius Minerals
0.7931 of 5 stars
C$27.08
+0.4%
C$30.03
+10.9%
+24.5%C$1.25BC$43.80M91.6619
STC
Sangoma Technologies
1.9542 of 5 stars
C$7.78
-1.6%
C$12.50
+60.7%
+94.0%C$186.67MC$174.58M-27.231,342Analyst Forecast
CNC
Canada Nickel
N/AC$0.95
-1.0%
N/A-33.8%C$171.82MN/A-19.3574,300
PIH
8002 (PIH.TO)
N/AN/AN/AN/AC$127.03MN/A0.009
ROOT
Roots
N/AC$2.46
+4.2%
N/A+18.2%C$99.50MC$261.62M34.38760

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This page (TSE:SLF) was last updated on 5/1/2025 by MarketBeat.com Staff
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