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Sun Life Financial (SLF) Competitors

Sun Life Financial logo
C$87.89 -2.72 (-3.00%)
As of 04:00 PM Eastern

SLF vs. MFC, L, GWO, PRU, CIA, ALS, STC, CNC, ROOT, and PIH

Should you be buying Sun Life Financial stock or one of its competitors? The main competitors of Sun Life Financial include Manulife Financial (MFC), Loblaw Companies (L), Great-West Lifeco (GWO), Perseus Mining (PRU), Champion Iron (CIA), Altius Minerals (ALS), Sangoma Technologies (STC), Canada Nickel (CNC), Roots (ROOT), and 8002 (PIH.TO) (PIH). These companies are all part of the "insurance" industry.

Sun Life Financial vs. Its Competitors

Manulife Financial (TSE:MFC) and Sun Life Financial (TSE:SLF) are both large-cap financial services companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, risk, valuation, media sentiment, analyst recommendations, earnings, institutional ownership and profitability.

In the previous week, Sun Life Financial had 4 more articles in the media than Manulife Financial. MarketBeat recorded 6 mentions for Sun Life Financial and 2 mentions for Manulife Financial. Manulife Financial's average media sentiment score of 0.58 beat Sun Life Financial's score of 0.36 indicating that Manulife Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Manulife Financial
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Sun Life Financial
2 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Manulife Financial currently has a consensus target price of C$48.00, indicating a potential upside of 12.31%. Sun Life Financial has a consensus target price of C$86.89, indicating a potential downside of 1.14%. Given Manulife Financial's higher probable upside, equities analysts plainly believe Manulife Financial is more favorable than Sun Life Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Manulife Financial
0 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.88
Sun Life Financial
0 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.88

Manulife Financial has a beta of 1.06, suggesting that its stock price is 6% more volatile than the S&P 500. Comparatively, Sun Life Financial has a beta of 0.94, suggesting that its stock price is 6% less volatile than the S&P 500.

Manulife Financial has higher earnings, but lower revenue than Sun Life Financial. Sun Life Financial is trading at a lower price-to-earnings ratio than Manulife Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Manulife FinancialC$45.06B1.66C$5.64BC$3.2113.30
Sun Life FinancialC$49.53B1.01C$3.76BC$6.6313.26

60.2% of Manulife Financial shares are held by institutional investors. Comparatively, 56.5% of Sun Life Financial shares are held by institutional investors. 0.0% of Manulife Financial shares are held by insiders. Comparatively, 0.0% of Sun Life Financial shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Manulife Financial pays an annual dividend of C$1.60 per share and has a dividend yield of 3.7%. Sun Life Financial pays an annual dividend of C$3.24 per share and has a dividend yield of 3.7%. Manulife Financial pays out 49.8% of its earnings in the form of a dividend. Sun Life Financial pays out 48.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Manulife Financial has a net margin of 12.52% compared to Sun Life Financial's net margin of 7.58%. Sun Life Financial's return on equity of 15.69% beat Manulife Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Manulife Financial12.52% 11.75% 0.55%
Sun Life Financial 7.58%15.69%0.81%

Summary

Manulife Financial beats Sun Life Financial on 9 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SLF vs. The Competition

MetricSun Life FinancialInsurance IndustryFinancial SectorTSE Exchange
Market CapC$50.20BC$190.92BC$6.40BC$6.16B
Dividend Yield4.20%5.17%4.17%6.72%
P/E Ratio13.2616.2013.6150.59
Price / Sales1.0113.651,760.091,218.45
Price / Cash0.441.8448.9183.29
Price / Book1.961.883.184.72
Net IncomeC$3.76BC$1.57BC$1.25BC$301.20M
7 Day Performance-1.35%0.48%1.18%2.14%
1 Month Performance-1.53%2.97%3.46%5.38%
1 Year Performance31.24%39.94%15.46%27.40%

Sun Life Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SLF
Sun Life Financial
1.8425 of 5 stars
C$87.89
-3.0%
C$86.89
-1.1%
+35.1%C$50.20BC$49.53B13.2629,200News Coverage
MFC
Manulife Financial
3.3719 of 5 stars
C$42.98
+2.0%
C$48.00
+11.7%
+19.5%C$75.39BC$45.06B13.3740,000News Coverage
L
Loblaw Companies
1.8758 of 5 stars
C$226.16
+1.7%
C$236.88
+4.7%
+41.9%C$68.38BC$60.23B30.7012,000
GWO
Great-West Lifeco
3.5204 of 5 stars
C$50.76
+0.4%
C$55.56
+9.4%
+29.8%C$47.26BC$25.31B11.6133,500
PRU
Perseus Mining
0.432 of 5 stars
C$3.14
+0.3%
C$2.70
-14.0%
+44.6%C$4.80BC$1.73B9.7939,900
CIA
Champion Iron
3.0049 of 5 stars
C$3.58
+2.3%
C$7.06
+97.3%
-37.2%C$1.85BC$1.51B14.32220Gap Up
ALS
Altius Minerals
0.606 of 5 stars
C$26.99
+0.6%
C$30.75
+13.9%
+29.2%C$1.25BC$43.80M91.3519
STC
Sangoma Technologies
N/AC$7.97
-1.8%
C$11.50
+44.3%
+111.5%C$191.23MC$174.58M-27.891,342
CNC
Canada Nickel
N/AC$0.87
-1.1%
N/A-30.6%C$157.35MN/A-17.7274,300
ROOT
Roots
1.9708 of 5 stars
C$3.25
+0.3%
C$3.75
+15.4%
+41.5%C$131.46MC$261.62M45.42760
PIH
8002 (PIH.TO)
N/AN/AN/AN/AC$127.03MN/A0.009

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This page (TSE:SLF) was last updated on 7/2/2025 by MarketBeat.com Staff
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