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Sun Life Financial (SLF) Competitors

Sun Life Financial logo
C$82.21 +0.15 (+0.18%)
As of 04:00 PM Eastern

SLF vs. MFC, L, GWO, PRU, CIA, ALS, STC, CNC, PIH, and ROOT

Should you be buying Sun Life Financial stock or one of its competitors? The main competitors of Sun Life Financial include Manulife Financial (MFC), Loblaw Companies (L), Great-West Lifeco (GWO), Perseus Mining (PRU), Champion Iron (CIA), Altius Minerals (ALS), Sangoma Technologies (STC), Canada Nickel (CNC), 8002 (PIH.TO) (PIH), and Roots (ROOT). These companies are all part of the "insurance" industry.

Sun Life Financial vs. Its Competitors

Sun Life Financial (TSE:SLF) and Manulife Financial (TSE:MFC) are both large-cap financial services companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, profitability, earnings, valuation, institutional ownership, analyst recommendations, dividends and risk.

Manulife Financial has a net margin of 12.52% compared to Sun Life Financial's net margin of 7.58%. Sun Life Financial's return on equity of 15.69% beat Manulife Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Sun Life Financial7.58% 15.69% 0.81%
Manulife Financial 12.52%11.75%0.55%

In the previous week, Sun Life Financial had 7 more articles in the media than Manulife Financial. MarketBeat recorded 14 mentions for Sun Life Financial and 7 mentions for Manulife Financial. Sun Life Financial's average media sentiment score of 1.09 beat Manulife Financial's score of 0.31 indicating that Sun Life Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sun Life Financial
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Manulife Financial
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Sun Life Financial currently has a consensus target price of C$86.67, suggesting a potential upside of 5.42%. Manulife Financial has a consensus target price of C$47.75, suggesting a potential upside of 7.23%. Given Manulife Financial's stronger consensus rating and higher probable upside, analysts clearly believe Manulife Financial is more favorable than Sun Life Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sun Life Financial
1 Sell rating(s)
4 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.50
Manulife Financial
0 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.71

Sun Life Financial pays an annual dividend of C$3.37 per share and has a dividend yield of 4.1%. Manulife Financial pays an annual dividend of C$1.68 per share and has a dividend yield of 3.8%. Sun Life Financial pays out 59.8% of its earnings in the form of a dividend. Manulife Financial pays out 54.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

32.6% of Sun Life Financial shares are held by institutional investors. Comparatively, 31.3% of Manulife Financial shares are held by institutional investors. 0.0% of Sun Life Financial shares are held by insiders. Comparatively, 0.0% of Manulife Financial shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Manulife Financial has higher revenue and earnings than Sun Life Financial. Manulife Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sun Life FinancialC$33.39B1.38C$3.76BC$5.6414.58
Manulife FinancialC$47.46B1.59C$5.64BC$3.1014.36

Sun Life Financial has a beta of 0.872556, indicating that its stock price is 13% less volatile than the S&P 500. Comparatively, Manulife Financial has a beta of 0.982238, indicating that its stock price is 2% less volatile than the S&P 500.

Summary

Sun Life Financial and Manulife Financial tied by winning 9 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SLF vs. The Competition

MetricSun Life FinancialInsurance IndustryFinancial SectorTSE Exchange
Market CapC$46.08BC$194.52BC$6.42BC$9.42B
Dividend Yield4.29%4.98%4.31%6.50%
P/E Ratio14.5818.671,773.8225.95
Price / Sales1.3818.431,352.689.54
Price / Cash0.441.8448.9983.29
Price / Book1.832.002.075.61
Net IncomeC$3.76BC$1.57BC$1.23BC$301.20M
7 Day Performance1.83%0.44%1.07%1.82%
1 Month Performance2.44%-0.80%1.78%8.55%
1 Year Performance7.83%39.77%32.11%37.62%

Sun Life Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SLF
Sun Life Financial
2.8247 of 5 stars
C$82.21
+0.2%
C$86.67
+5.4%
+7.6%C$46.08BC$33.39B14.5829,200
MFC
Manulife Financial
2.5126 of 5 stars
C$42.47
0.0%
C$47.75
+12.4%
+15.7%C$72.14BC$47.46B13.7040,000News Coverage
L
Loblaw Companies
3.6711 of 5 stars
C$56.37
-0.4%
C$199.25
+253.5%
-69.2%C$67.02BC$62.29B27.9412,000News Coverage
Positive News
Dividend Announcement
GWO
Great-West Lifeco
2.1848 of 5 stars
C$54.21
+0.1%
C$56.67
+4.5%
+21.7%C$50.50BC$39.96B13.5933,500
PRU
Perseus Mining
N/AC$3.86
+0.8%
N/A+68.1%C$5.22BC$1.25B14.3839,900
CIA
Champion Iron
3.1693 of 5 stars
C$4.10
-0.2%
C$6.00
+46.3%
-19.9%C$2.19BC$1.53B25.63220Positive News
ALS
Altius Minerals
1.7013 of 5 stars
C$29.97
-0.4%
C$31.83
+6.2%
+15.4%C$1.39BC$47.19M14.4119
STC
Sangoma Technologies
1.8349 of 5 stars
C$7.73
-1.3%
C$11.50
+48.8%
+95.7%C$259.00MC$238.26M-36.811,342
CNC
Canada Nickel
N/AC$0.88
-1.1%
N/A-25.0%C$183.88MN/A-12.5774,300
PIH
8002 (PIH.TO)
N/AN/AN/AN/AC$127.03MN/A0.009
ROOT
Roots
2.0877 of 5 stars
C$3.13
-0.3%
C$3.75
+19.8%
+48.4%C$125.75MC$265.44M-3.86760Gap Up

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This page (TSE:SLF) was last updated on 9/15/2025 by MarketBeat.com Staff
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