Free Trial

Sun Life Financial (SLF) Competitors

Sun Life Financial logo
C$80.87 -1.34 (-1.63%)
As of 04:00 PM Eastern

SLF vs. MFC, L, GWO, PRU, CIA, ALS, STC, CNC, PIH, and ROOT

Should you be buying Sun Life Financial stock or one of its competitors? The main competitors of Sun Life Financial include Manulife Financial (MFC), Loblaw Companies (L), Great-West Lifeco (GWO), Perseus Mining (PRU), Champion Iron (CIA), Altius Minerals (ALS), Sangoma Technologies (STC), Canada Nickel (CNC), 8002 (PIH.TO) (PIH), and Roots (ROOT). These companies are all part of the "insurance" industry.

Sun Life Financial vs. Its Competitors

Manulife Financial (TSE:MFC) and Sun Life Financial (TSE:SLF) are both large-cap financial services companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, dividends, risk, valuation, profitability, analyst recommendations and media sentiment.

31.3% of Manulife Financial shares are held by institutional investors. Comparatively, 32.6% of Sun Life Financial shares are held by institutional investors. 0.0% of Manulife Financial shares are held by company insiders. Comparatively, 0.0% of Sun Life Financial shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Manulife Financial has a beta of 0.982238, suggesting that its share price is 2% less volatile than the S&P 500. Comparatively, Sun Life Financial has a beta of 0.872556, suggesting that its share price is 13% less volatile than the S&P 500.

In the previous week, Manulife Financial had 2 more articles in the media than Sun Life Financial. MarketBeat recorded 7 mentions for Manulife Financial and 5 mentions for Sun Life Financial. Sun Life Financial's average media sentiment score of 1.09 beat Manulife Financial's score of 0.31 indicating that Sun Life Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Manulife Financial
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Sun Life Financial
4 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Manulife Financial presently has a consensus target price of C$47.75, indicating a potential upside of 10.33%. Sun Life Financial has a consensus target price of C$86.67, indicating a potential upside of 7.17%. Given Manulife Financial's stronger consensus rating and higher possible upside, equities research analysts clearly believe Manulife Financial is more favorable than Sun Life Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Manulife Financial
0 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.71
Sun Life Financial
1 Sell rating(s)
4 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.50

Manulife Financial pays an annual dividend of C$1.68 per share and has a dividend yield of 3.9%. Sun Life Financial pays an annual dividend of C$3.37 per share and has a dividend yield of 4.2%. Manulife Financial pays out 54.2% of its earnings in the form of a dividend. Sun Life Financial pays out 59.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Manulife Financial has a net margin of 12.52% compared to Sun Life Financial's net margin of 7.58%. Sun Life Financial's return on equity of 15.69% beat Manulife Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Manulife Financial12.52% 11.75% 0.55%
Sun Life Financial 7.58%15.69%0.81%

Manulife Financial has higher revenue and earnings than Sun Life Financial. Manulife Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Manulife FinancialC$47.46B1.55C$5.64BC$3.1013.96
Sun Life FinancialC$33.39B1.36C$3.76BC$5.6414.34

Summary

Manulife Financial beats Sun Life Financial on 10 of the 18 factors compared between the two stocks.

Get Sun Life Financial News Delivered to You Automatically

Sign up to receive the latest news and ratings for SLF and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

SLF vs. The Competition

MetricSun Life FinancialInsurance IndustryFinancial SectorTSE Exchange
Market CapC$45.33BC$194.31BC$6.35BC$9.40B
Dividend Yield4.29%4.98%4.30%6.50%
P/E Ratio14.3418.581,775.4125.82
Price / Sales1.3617.751,341.399.36
Price / Cash0.441.8448.9983.29
Price / Book1.801.952.085.54
Net IncomeC$3.76BC$1.57BC$1.23BC$301.20M
7 Day Performance-0.22%0.27%1.05%1.35%
1 Month Performance0.77%-1.36%2.11%8.14%
1 Year Performance5.29%38.74%31.65%36.96%

Sun Life Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SLF
Sun Life Financial
2.9442 of 5 stars
C$80.87
-1.6%
C$86.67
+7.2%
+7.8%C$45.33BC$33.39B14.3429,200Positive News
MFC
Manulife Financial
2.5803 of 5 stars
C$44.53
+0.9%
C$47.75
+7.2%
+16.7%C$75.64BC$47.46B14.3640,000News Coverage
L
Loblaw Companies
3.6526 of 5 stars
C$54.20
-2.5%
C$199.25
+267.6%
-70.0%C$64.44BC$62.29B26.8612,000Positive News
Dividend Announcement
GWO
Great-West Lifeco
2.3819 of 5 stars
C$54.11
-1.3%
C$56.67
+4.7%
+20.1%C$50.40BC$39.96B13.5633,500News Coverage
PRU
Perseus Mining
N/AC$3.94
-0.3%
N/A+67.7%C$5.32BC$1.25B14.6839,900News Coverage
CIA
Champion Iron
3.1262 of 5 stars
C$4.32
+3.1%
C$6.00
+38.9%
-17.4%C$2.30BC$1.53B27.00220Positive News
ALS
Altius Minerals
1.7324 of 5 stars
C$31.01
+0.3%
C$31.83
+2.7%
+15.8%C$1.44BC$47.19M14.9119
STC
Sangoma Technologies
1.977 of 5 stars
C$8.28
+6.0%
C$11.50
+38.9%
+107.5%C$277.43MC$238.26M-39.431,342
CNC
Canada Nickel
N/AC$0.86
-1.1%
N/A-25.9%C$179.70MN/A-12.2974,300
PIH
8002 (PIH.TO)
N/AN/AN/AN/AC$127.03MN/A0.009
ROOT
Roots
2.0797 of 5 stars
C$3.16
-0.9%
C$4.00
+26.6%
+47.0%C$126.96MC$265.44M-3.90760

Related Companies and Tools


This page (TSE:SLF) was last updated on 9/16/2025 by MarketBeat.com Staff
From Our Partners