Birinyi Associates Inc Top Holdings and 13F Report (2025) About Birinyi Associates IncInvestment ActivityBirinyi Associates Inc has $341.89 thousand in total holdings as of June 30, 2025.Birinyi Associates Inc owns shares of 55 different stocks, but just 15 companies or ETFs make up 80% of its holdings.Approximately 6.62% of the portfolio was purchased this quarter.About 5.49% of the portfolio was sold this quarter.This quarter, Birinyi Associates Inc has purchased 56 new stocks and bought additional shares in 12 stocks.Birinyi Associates Inc sold shares of 22 stocks and completely divested from 4 stocks this quarter.Largest Holdings Apple $68,304SPDR S&P 500 ETF Trust $32,714Amazon.com $31,769Mastercard $25,513Alphabet $25,423 Largest New Holdings this Quarter 09247X101 - BlackRock $4,188 Holding713448108 - PepsiCo $1,878 Holding512807108 - Lam Research $681 Holding Largest Purchases this Quarter Vanguard S&P 500 ETF 9,000 shares (about $5.11K)BlackRock 3,991 shares (about $4.19K)Netflix 2,480 shares (about $3.32K)McDonald's 8,355 shares (about $2.44K)Costco Wholesale 1,906 shares (about $1.89K) Largest Sales this Quarter SPDR S&P 500 ETF Trust 5,083 shares (about $3.14K)Alphabet 14,160 shares (about $2.50K)Booking 362 shares (about $2.10K)Microsoft 3,356 shares (about $1.67K)The Goldman Sachs Group 2,281 shares (about $1.61K) Sector Allocation Over TimeMap of 500 Largest Holdings ofBirinyi Associates Inc Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorAAPLApple$68,304$460 ▼-0.7%332,91520.0%Computer and TechnologySPYSPDR S&P 500 ETF Trust$32,714$3,141 ▼-8.8%52,9399.6%FinanceAMZNAmazon.com$31,769$398 ▲1.3%144,8089.3%Retail/WholesaleMAMastercard$25,513$236 ▲0.9%45,4027.5%Business ServicesGOOGLAlphabet$25,423$2,495 ▼-8.9%144,2837.4%Computer and TechnologyNVDANVIDIA$17,233$63 ▼-0.4%109,0755.0%Computer and TechnologyMSFTMicrosoft$16,680$1,669 ▼-9.1%33,5344.9%Computer and TechnologyBKNGBooking$11,492$2,096 ▼-15.4%1,9853.4%Retail/WholesaleCCitigroup$8,781$233 ▼-2.6%103,1642.6%Financial ServicesBRK.BBerkshire Hathaway$8,189$41 ▼-0.5%16,8582.4%FinanceNFLXNetflix$6,927$3,321 ▲92.1%5,1732.0%Consumer DiscretionaryGSThe Goldman Sachs Group$6,635$1,614 ▼-19.6%9,3751.9%FinanceVOOVanguard S&P 500 ETF$5,836$5,112 ▲705.9%10,2751.7%ETFCMGChipotle Mexican Grill$5,650$98 ▼-1.7%100,6301.7%Retail/WholesaleIBMInternational Business Machines$5,356$805 ▲17.7%18,1711.6%Computer and TechnologyDIASPDR Dow Jones Industrial Average ETF Trust$5,315$617 ▼-10.4%12,0611.6%FinanceGOOGAlphabet$4,959$3 ▼-0.1%27,9531.5%Computer and TechnologyAVGOBroadcom$4,941$164 ▼-3.2%17,9241.4%Computer and TechnologyBRK.ABerkshire Hathaway$4,3730.0%61.3%FinanceMCDMcDonald's$4,194$2,441 ▲139.3%14,3551.2%Retail/WholesaleBLKBlackRock$4,188$4,188 ▲New Holding3,9911.2%FinanceCOSTCostco Wholesale$3,148$1,886 ▲149.5%3,1810.9%Retail/WholesaleUBERUber Technologies$3,107$28 ▲0.9%33,3000.9%Computer and TechnologyJPMJPMorgan Chase & Co.$3,106$14 ▼-0.5%10,7130.9%FinanceWMTWalmart$2,865$59 ▼-2.0%29,3000.8%Retail/WholesaleDEDeere & Company$2,415$1,627 ▲206.5%4,7500.7%IndustrialsAXPAmerican Express$2,3270.0%7,2950.7%FinancePEPPepsiCo$1,878$1,878 ▲New Holding14,2250.5%Consumer StaplesPGProcter & Gamble$1,252$31 ▼-2.4%7,8580.4%Consumer StaplesXLVHealth Care Select Sector SPDR Fund$1,242$0 ▲0.0%9,2120.4%ETFTXRHTexas Roadhouse$1,241$320 ▼-20.5%6,6210.4%Retail/WholesaleCATCaterpillar$1,1650.0%3,0000.3%IndustrialsHDHome Depot$1,100$183 ▼-14.3%3,0000.3%Retail/WholesaleAMGNAmgen$1,0690.0%3,8270.3%MedicalCRMSalesforce$1,0520.0%3,8580.3%Computer and TechnologyMETAMeta Platforms$915$295 ▼-24.4%1,2400.3%Computer and TechnologyLMTLockheed Martin$834$46 ▼-5.3%1,8000.2%AerospaceLLYEli Lilly and Company$8220.0%1,0550.2%MedicalVVisa$7810.0%2,2000.2%Business ServicesBXBlackstone$708$1 ▲0.1%4,7360.2%FinanceLRCXLam Research$681$681 ▲New Holding7,0000.2%Computer and TechnologyMSCIMSCI$5770.0%1,0000.2%FinanceSBUXStarbucks$5730.0%6,2500.2%Retail/WholesaleCVXChevron$5080.0%3,5500.1%EnergyMUMicron Technology$4900.0%3,9750.1%Computer and TechnologyAIQGlobal X Artificial Intelligence & Technology ETF$4830.0%11,0480.1%ETFTSLATesla$4760.0%1,5000.1%Auto/Tires/TrucksUNHUnitedHealth Group$4210.0%1,3500.1%MedicalABAllianceBernstein$419$40 ▼-8.6%10,2610.1%FinanceNVRNVR$392$22 ▲6.0%530.1%ConstructionQCOMQUALCOMM$3190.0%2,0000.1%Computer and TechnologyORCLOracle$284$50 ▼-15.0%1,3000.1%Computer and TechnologyPMPhilip Morris International$2730.0%1,5000.1%Consumer StaplesAIGAmerican International Group$2590.0%3,0310.1%FinanceCSCOCisco Systems$2310.0%3,3230.1%Computer and TechnologyXLFFinancial Select Sector SPDR Fund$0$1,916 ▼-100.0%00.0%ETFOn Holding AG$0$1,306 ▼-100.0%00.0%Common StockHLTHilton Worldwide$0$1,205 ▼-100.0%00.0%Consumer DiscretionaryLam Research Corp$0$595 ▼-100.0%00.0%Common StockShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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